Dstillery Audiences

ACCOUNTING

Audience Size: 408.2 Thousand Devices

Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 408.2 thousand unique devices whose actions qualify for the Accounting audience.

Dstillery Crafted Audiences

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Filing Researchers.

Interest Composition Index
Business Filing Researchers 72.88% 27.24x
Accounting & CPA Continuing Education Researchers 81.95% 26.71x
Business Tax Filers 84.34% 26.59x
Finance Continuing Education Researchers 59.31% 24.04x
Business Incorporating & LLC Filing Researchers 66.29% 23.45x
Online Education Resource Researchers 51.45% 21.63x
Executive Travelers 47.89% 21.46x
Online Legal Document Service Researchers 50.21% 20.37x
Business Accounting Software Researchers 66.67% 19.37x
Online Payroll Services Users 52.77% 19.29x
Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is LOFT.

Location Composition Index
LOFT 0.01% 3.12x
Carhartt 0.04% 0.60x
Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is iasplus.com.

Website Composition Index
iasplus.com 10.56% 384.63x
thetaxadviser.com 29.96% 371.04x
eisneramper.com 4.51% 364.31x
rsmus.com 18.21% 314.10x
dbbllc.com 3.76% 307.91x
journalofaccountancy.com 40.76% 303.54x
aicpa.org 25.24% 299.31x
bdo.com 16.19% 268.78x
rogercpareview.com 4.33% 255.94x
accountingtoday.com 5.66% 252.64x
Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.24% 66.83x
Credit Unions & Consumer Protection 0.97% 56.64x
Personal Finance Researchers 14.30% 47.55x
Human Resources & Employee Management 2.16% 44.50x
Legal Information Research Cluster 23.88% 38.99x
Personal Investment & Advisor Researchers 14.94% 34.28x
Franchising 0.45% 33.76x
Law School Research Cluster 0.52% 32.33x
Real Estate Cluster 2.21% 31.62x
Paper & Packaging 0.56% 29.56x
Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male