Dstillery Audiences

ACCOUNTING

Audience Size: 950.6 Thousand Devices

Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 950.6 thousand unique devices whose actions qualify for the Accounting audience.

Dstillery Crafted Audiences

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Accounting & CPA Continuing Education Researchers.

Interest Composition Index
Accounting & CPA Continuing Education Researchers 66.35% 29.44x
Business Tax Filers 71.06% 28.61x
Business Filing Researchers 60.28% 27.49x
Finance Continuing Education Researchers 50.43% 25.42x
Business Accounting Software Researchers 56.31% 23.03x
Online Legal Document Service Researchers 39.01% 21.28x
Investment Management Professionals 41.97% 20.54x
Online Payroll Services Users 41.50% 20.32x
Commercial Banking Market Intelligence Researchers 43.33% 18.20x
Tax Filers 29.62% 17.94x
Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.54x
Mens Wearhouse 0.31% 1.04x
Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is cch.com.

Website Composition Index
cch.com 2.17% 292.44x
aicpastore.com 4.81% 285.53x
bdo.com 8.24% 277.29x
kpmg-institutes.com 1.56% 275.67x
withum.com 2.13% 275.03x
aicpa.org 13.47% 268.71x
bkd.com 1.72% 264.13x
rogercpareview.com 2.75% 256.25x
cbh.com 2.37% 252.57x
cpai.com 3.38% 249.45x
Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 6.01% 41.17x
Human Resources & Employee Management 2.98% 30.76x
Personal Finance Researchers 18.81% 30.64x
Legal Information Research Cluster 25.92% 27.21x
Personal Investment & Advisor Researchers 17.82% 22.20x
Retail Industry News 2.19% 21.47x
Real Estate Cluster 2.75% 20.11x
Business News & Information Readers 13.20% 17.65x
Job Interview Process 3.07% 17.54x
Insurance Cluster 5.54% 17.07x
Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male