ACCOUNTING

Audience Size: 667.2 Thousand Devices

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Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 667.2 thousand unique devices whose actions qualify for the Accounting audience.

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Tax Filers.

Interest	Composition	Index
Business Tax Filers	79.10%	27.75x
Accounting & CPA Continuing Education Researchers	76.85%	27.50x
Business Filing Researchers	68.87%	26.00x
Business Incorporating & LLC Filing Researchers	64.69%	22.85x
Finance Continuing Education Researchers	56.95%	22.33x
Business Accounting Software Researchers	64.18%	20.77x
Online Payroll Services Users	50.79%	18.87x
Online Legal Document Service Researchers	47.36%	18.17x
Investment Management Professionals	52.49%	17.99x
Personal Stock Portfolio Managers	36.32%	17.03x

Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.

Index: A comparison of the Accounting audience to the internet population.

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Tommy Bahama.

Location	Composition	Index
Tommy Bahama	0.01%	2.48x
Uniqlo	0.01%	2.40x
Zara	0.02%	2.27x
LOFT	0.06%	2.12x
Brooks Brothers	0.02%	1.98x
Banana Republic	0.06%	1.93x
Armani	0.02%	1.89x
White House Black Market	0.04%	1.89x
Lululemon	0.03%	1.85x
American Eagle Outfitters	0.04%	1.72x

Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.

Index: A comparison of the Accounting audience to the internet population.

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpastore.com.

Website	Composition	Index
aicpastore.com	5.15%	361.55x
bdo.com	8.12%	320.74x
aicpa.org	14.40%	314.50x
dbbllc.com	2.85%	312.32x
cpai.com	4.56%	296.63x
thetaxadviser.com	35.38%	292.47x
rogercpareview.com	2.43%	285.18x
eisneramper.com	5.42%	280.50x
iasplus.com	13.24%	274.98x
njcpa.org	2.51%	263.07x

Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.

Index: A comparison of the Accounting audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	5.88%	43.94x
Personal Finance Researchers	15.56%	39.09x
Credit Unions & Consumer Protection	1.14%	37.94x
Human Resources & Employee Management	2.56%	32.82x
Legal Information Research Cluster	23.74%	32.03x
Personal Investment & Advisor Researchers	14.93%	27.18x
Law School Research Cluster	0.66%	24.07x
Real Estate Cluster	2.32%	22.08x
Paper & Packaging	0.79%	21.79x
Franchising	0.47%	21.66x

Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.

Index: A comparison of the Accounting audience to the internet population.

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male