Dstillery Audiences

ACCOUNTING

Audience Size: 330.3 Thousand Devices

Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 330.3 thousand unique devices whose actions qualify for the Accounting audience.

Dstillery Crafted Audiences

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Small Business Administration Cares Act Researchers.

Interest Composition Index
Small Business Administration Cares Act Researchers 1.23% 32.04x
Business Filing Researchers 69.59% 29.48x
Business Tax Filers 82.13% 28.81x
Accounting & CPA Continuing Education Researchers 79.60% 28.00x
Finance Continuing Education Researchers 55.62% 25.11x
Business Incorporating & LLC Filing Researchers 61.26% 23.58x
Online Education Resource Researchers 55.30% 21.83x
Executive Travelers 44.00% 21.57x
Business Accounting Software Researchers 63.63% 21.56x
Employee Management & HR Researchers 54.53% 20.74x
Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 3.98x
Carhartt 0.07% 0.90x
Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is iasplus.com.

Website Composition Index
iasplus.com 8.77% 478.32x
thetaxadviser.com 25.22% 455.68x
rsmus.com 15.82% 380.06x
journalofaccountancy.com 34.43% 375.67x
aicpa.org 33.04% 337.76x
bdo.com 22.31% 323.38x
accountingtoday.com 5.01% 300.59x
rogercpareview.com 5.10% 294.38x
accountingweb.com 10.85% 291.42x
thomsonreuters.com 16.53% 270.01x
Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.24% 75.40x
Credit Unions & Consumer Protection 0.83% 66.09x
Human Resources & Employee Management 2.08% 52.61x
Personal Finance Researchers 12.73% 49.33x
Legal Information Research Cluster 24.41% 39.37x
Paper & Packaging 0.47% 36.82x
Real Estate Cluster 2.07% 36.67x
Franchising 0.34% 36.23x
Personal Investment & Advisor Researchers 13.96% 33.92x
Assorted Topics (Business Support ToolsForm Templates) 0.48% 33.70x
Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male