ACCOUNTING

Audience Size: 655.5 Thousand Devices

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Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 655.5 thousand unique devices whose actions qualify for the Accounting audience.

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Tax Filers.

Interest	Composition	Index
Business Tax Filers	78.13%	27.81x
Accounting & CPA Continuing Education Researchers	76.58%	26.67x
Business Filing Researchers	70.44%	25.60x
Business Incorporating & LLC Filing Researchers	66.58%	22.81x
Finance Continuing Education Researchers	58.19%	22.62x
Business Accounting Software Researchers	64.85%	20.63x
Online Payroll Services Users	53.22%	19.43x
Online Legal Document Service Researchers	50.43%	18.46x
Investment Management Professionals	53.43%	18.22x
Personal Stock Portfolio Managers	39.53%	17.41x

Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.

Index: A comparison of the Accounting audience to the internet population.

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Supreme.

Location	Composition	Index
Supreme	0.01%	2.74x
Everlane	0.01%	2.59x
Bonobos	0.14%	2.27x
Club Monaco	0.02%	2.11x
Uniqlo	0.02%	1.83x
Madewell	0.01%	1.80x
J. Crew	0.02%	1.75x
Topshop	0.02%	1.62x
Jos A. Bank Clothiers	0.31%	1.61x
American Apparel	0.03%	1.52x

Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.

Index: A comparison of the Accounting audience to the internet population.

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpastore.com.

Website	Composition	Index
aicpastore.com	5.03%	345.80x
bdo.com	6.02%	333.45x
aicpa.org	9.45%	328.37x
cch.com	2.54%	321.93x
dbbllc.com	3.14%	303.71x
cpai.com	4.50%	272.49x
thetaxadviser.com	38.32%	271.82x
eisneramper.com	5.42%	266.29x
bakertilly.com	2.84%	259.99x
iasplus.com	12.58%	259.66x

Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.

Index: A comparison of the Accounting audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	6.22%	42.76x
Personal Finance Researchers	17.21%	38.30x
Credit Unions & Consumer Protection	1.20%	36.89x
Human Resources & Employee Management	2.68%	33.31x
Legal Information Research Cluster	25.46%	32.34x
Personal Investment & Advisor Researchers	16.49%	27.03x
Law School Research Cluster	0.79%	27.01x
Franchising	0.55%	22.61x
Real Estate Cluster	2.55%	22.19x
Paper & Packaging	0.90%	21.26x

Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.

Index: A comparison of the Accounting audience to the internet population.

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male