ACCOUNTING

Audience Size: 545.7 Thousand Devices

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Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 545.7 thousand unique devices whose actions qualify for the Accounting audience.

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Tax Filers.

Interest	Composition	Index
Business Tax Filers	83.64%	21.51x
Accounting & CPA Continuing Education Researchers	81.42%	21.49x
Business Filing Researchers	74.07%	20.88x
Business Incorporating & LLC Filing Researchers	69.80%	19.18x
Finance Continuing Education Researchers	61.56%	18.67x
Business Accounting Software Researchers	68.31%	16.90x
Online Legal Document Service Researchers	49.99%	16.70x
Executive Travelers	51.11%	16.48x
Investment Management Professionals	53.17%	16.35x
Online Payroll Services Users	56.77%	16.27x

Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.

Index: A comparison of the Accounting audience to the internet population.

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	2.76x
Saint Laurent Paris	0.01%	2.64x
Armani	0.03%	2.17x
Bonobos	0.01%	2.14x
Tommy Bahama	0.02%	2.07x
Free People	0.03%	2.02x
Urban Outfitters	0.04%	2.01x
American Apparel	0.02%	1.75x
Kate Spade	0.02%	1.62x
Madewell	0.02%	1.50x

Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.

Index: A comparison of the Accounting audience to the internet population.

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpastore.com.

Website	Composition	Index
aicpastore.com	4.96%	368.21x
cpai.com	4.75%	305.39x
iasplus.com	12.26%	297.80x
bdo.com	9.66%	297.59x
dbbllc.com	2.93%	295.98x
thetaxadviser.com	34.50%	294.84x
aicpa.org	16.99%	287.93x
eisneramper.com	5.33%	286.79x
taxnotes.com	2.82%	256.46x
rogercpareview.com	2.93%	255.62x

Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.

Index: A comparison of the Accounting audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	5.60%	46.58x
Personal Finance Researchers	15.29%	39.29x
Credit Unions & Consumer Protection	1.08%	39.05x
Legal Information Research Cluster	23.81%	33.09x
Human Resources & Employee Management	2.30%	32.39x
Personal Investment & Advisor Researchers	15.55%	27.02x
Law School Research Cluster	0.61%	26.23x
Franchising	0.47%	22.56x
Real Estate Cluster	2.18%	22.23x
Assorted Topics (Business Support ToolsForm Templates)	0.80%	21.17x

Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.

Index: A comparison of the Accounting audience to the internet population.

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male