Dstillery Audiences

ACCOUNTING

Audience Size: 545.7 Thousand Devices

Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 545.7 thousand unique devices whose actions qualify for the Accounting audience.

Dstillery Crafted Audiences

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Tax Filers.

Interest Composition Index
Business Tax Filers 83.64% 21.51x
Accounting & CPA Continuing Education Researchers 81.42% 21.49x
Business Filing Researchers 74.07% 20.88x
Business Incorporating & LLC Filing Researchers 69.80% 19.18x
Finance Continuing Education Researchers 61.56% 18.67x
Business Accounting Software Researchers 68.31% 16.90x
Online Legal Document Service Researchers 49.99% 16.70x
Executive Travelers 51.11% 16.48x
Investment Management Professionals 53.17% 16.35x
Online Payroll Services Users 56.77% 16.27x
Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.76x
Saint Laurent Paris 0.01% 2.64x
Armani 0.03% 2.17x
Bonobos 0.01% 2.14x
Tommy Bahama 0.02% 2.07x
Free People 0.03% 2.02x
Urban Outfitters 0.04% 2.01x
American Apparel 0.02% 1.75x
Kate Spade 0.02% 1.62x
Madewell 0.02% 1.50x
Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpastore.com.

Website Composition Index
aicpastore.com 4.96% 368.21x
cpai.com 4.75% 305.39x
iasplus.com 12.26% 297.80x
bdo.com 9.66% 297.59x
dbbllc.com 2.93% 295.98x
thetaxadviser.com 34.50% 294.84x
aicpa.org 16.99% 287.93x
eisneramper.com 5.33% 286.79x
taxnotes.com 2.82% 256.46x
rogercpareview.com 2.93% 255.62x
Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.60% 46.58x
Personal Finance Researchers 15.29% 39.29x
Credit Unions & Consumer Protection 1.08% 39.05x
Legal Information Research Cluster 23.81% 33.09x
Human Resources & Employee Management 2.30% 32.39x
Personal Investment & Advisor Researchers 15.55% 27.02x
Law School Research Cluster 0.61% 26.23x
Franchising 0.47% 22.56x
Real Estate Cluster 2.18% 22.23x
Assorted Topics (Business Support ToolsForm Templates) 0.80% 21.17x
Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male