Explore the Accounting Audience
Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 131.1 thousand unique devices whose actions qualify for the Accounting audience.
INTERESTS
The Accounting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Accounting audience is Business Filing Researchers.
| Interest | Composition | Index |
| Business Filing Researchers | 65.18% | 29.43x |
| Business Tax Filers | 85.36% | 28.54x |
| Accounting & CPA Continuing Education Researchers | 82.28% | 27.37x |
| Small Business Administration Cares Act Researchers | 38.98% | 23.77x |
| Online Education Resource Researchers | 49.92% | 21.91x |
| Finance Continuing Education Researchers | 45.30% | 20.72x |
| Employee Management & HR Researchers | 55.47% | 19.89x |
| Business Accounting Software Researchers | 62.25% | 19.40x |
| Small Business COVID-19 Relief Researchers | 27.97% | 19.34x |
| Executive Travelers | 32.13% | 18.20x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
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APPAREL RETAILERS
The Accounting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Accounting audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.02% | 5.57x |
| Old Navy | 0.02% | 5.29x |
| J. Crew | 0.01% | 2.89x |
| White House Black Market | 0.01% | 2.42x |
| Carhartt | 0.02% | 0.73x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
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WEBSITES
The Accounting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Accounting audience is aicpa.org.
| Website | Composition | Index |
| aicpa.org | 47.39% | 568.49x |
| bdo.com | 46.86% | 532.47x |
| thomsonreuters.com | 28.21% | 480.27x |
| irs.gov | 11.98% | 220.05x |
| siccode.com | 11.87% | 132.65x |
| intuit.com | 8.06% | 120.53x |
| fitsmallbusiness.com | 3.69% | 82.51x |
| councilofnonprofits.org | 7.10% | 80.41x |
| cornell.edu | 9.07% | 79.58x |
| upcounsel.com | 25.20% | 66.54x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.85% | 92.09x |
| Human Resources & Employee Management | 0.81% | 52.84x |
| Business News & Information Readers | 2.00% | 45.11x |
| Insurance Cluster | 0.57% | 43.81x |
| Personal Finance Researchers | 6.69% | 43.50x |
| Philanthropy - Charities & Fundraising | 3.01% | 42.47x |
| Legal Information Research Cluster | 17.03% | 37.44x |
| Learning & Development Products | 1.15% | 36.77x |
| Real Estate Cluster | 0.90% | 35.16x |
| Retail Industry News | 0.42% | 35.08x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
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DEMOGRAPHICS
The Accounting audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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