ACCOUNTING

Audience Size: 92.8 Thousand Devices

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Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 92.8 thousand unique devices whose actions qualify for the Accounting audience.

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Filing Researchers.

Interest	Composition	Index
Business Filing Researchers	72.50%	28.79x
Small Business Administration Cares Act Researchers	44.58%	25.94x
Business Tax Filers	86.35%	25.05x
Accounting & CPA Continuing Education Researchers	80.62%	23.92x
Online Education Resource Researchers	52.50%	21.53x
Finance Continuing Education Researchers	48.96%	21.19x
Small Business COVID-19 Relief Researchers	29.48%	19.44x
Executive Travelers	35.21%	19.42x
Employee Management & HR Researchers	60.21%	18.53x
Online Legal Document Service Researchers	44.58%	17.79x

Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.

Index: A comparison of the Accounting audience to the internet population.

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is H&M.

Location	Composition	Index
H&M	0.03%	5.18x
Banana Republic	0.03%	3.54x
Gymboree	0.03%	3.48x
Maurices	0.05%	2.52x
LOFT	0.02%	2.21x
Eddie Bauer	0.01%	1.99x
J. Crew	0.01%	1.90x
Forever 21	0.01%	1.86x
Hollister	0.01%	1.58x
Talbots	0.01%	1.53x

Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.

Index: A comparison of the Accounting audience to the internet population.

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpa.org.

Website	Composition	Index
aicpa.org	45.99%	765.19x
bdo.com	54.79%	747.79x
siccode.com	14.01%	204.85x
councilofnonprofits.org	8.55%	109.03x
upcounsel.com	32.00%	71.82x
fa-mag.com	5.48%	68.99x
natlawreview.com	34.10%	61.67x
typepad.com	3.30%	60.37x
whalewisdom.com	3.41%	49.97x
lawinsider.com	16.71%	45.78x

Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.

Index: A comparison of the Accounting audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Human Resources & Employee Management.

Content Affinity	Composition	Index
Human Resources & Employee Management	0.77%	64.77x
Philanthropy - Charities & Fundraising	2.75%	64.54x
Personal Finance Researchers	6.62%	54.68x
Legal Information Research Cluster	17.25%	50.27x
Business News & Information Readers	0.58%	46.02x
Corporate Employment Pages	1.61%	41.98x
Personal Investment & Advisor Researchers	10.95%	41.74x
Law School	4.12%	36.56x
Real Estate Cluster	0.62%	33.54x
Learning & Development Products	0.34%	29.78x

Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.

Index: A comparison of the Accounting audience to the internet population.

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male