Dstillery Audiences

ACCOUNTING

Audience Size: 141.2 Thousand Devices

Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 141.2 thousand unique devices whose actions qualify for the Accounting audience.

Dstillery Crafted Audiences

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Filing Researchers.

Interest Composition Index
Business Filing Researchers 67.47% 28.69x
Accounting & CPA Continuing Education Researchers 80.25% 27.00x
Business Tax Filers 82.93% 26.71x
Finance Continuing Education Researchers 52.55% 26.53x
Small Business Administration Cares Act Researchers 33.78% 23.37x
Executive Travelers 41.20% 22.89x
Online Education Resource Researchers 55.14% 21.95x
Business Incorporating & LLC Filing Researchers 59.34% 21.73x
Employee Management & HR Researchers 56.39% 20.43x
Small Business COVID-19 Relief Researchers 25.47% 20.22x
Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 2.98x
Carhartt 0.07% 0.70x
Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is thetaxadviser.com.

Website Composition Index
thetaxadviser.com 22.87% 493.23x
rsmus.com 14.57% 407.27x
journalofaccountancy.com 31.05% 405.48x
bdo.com 26.73% 339.72x
aicpa.org 36.66% 335.31x
accountingweb.com 9.25% 313.99x
thomsonreuters.com 18.54% 290.49x
cbiz.com 10.27% 259.93x
bizfilings.com 12.68% 251.31x
irs.gov 8.83% 128.79x
Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.91% 94.61x
Institutional Investing 3.56% 91.99x
Human Resources & Employee Management 2.24% 69.41x
Personal Finance Researchers 11.25% 53.50x
Assorted Topics (Business Support ToolsForm Templates) 0.52% 49.75x
Business News & Information Readers 7.89% 42.56x
Legal Information Research Cluster 23.15% 42.52x
Real Estate Cluster 1.85% 40.84x
Retail Industry News 1.37% 38.91x
Job Interview Process 0.93% 37.90x
Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male