Explore the Accounting Audience
Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 330.3 thousand unique devices whose actions qualify for the Accounting audience.
INTERESTS
The Accounting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Accounting audience is Small Business Administration Cares Act Researchers.
| Interest | Composition | Index |
| Small Business Administration Cares Act Researchers | 1.23% | 32.04x |
| Business Filing Researchers | 69.59% | 29.48x |
| Business Tax Filers | 82.13% | 28.81x |
| Accounting & CPA Continuing Education Researchers | 79.60% | 28.00x |
| Finance Continuing Education Researchers | 55.62% | 25.11x |
| Business Incorporating & LLC Filing Researchers | 61.26% | 23.58x |
| Online Education Resource Researchers | 55.30% | 21.83x |
| Executive Travelers | 44.00% | 21.57x |
| Business Accounting Software Researchers | 63.63% | 21.56x |
| Employee Management & HR Researchers | 54.53% | 20.74x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
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APPAREL RETAILERS
The Accounting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Accounting audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.01% | 3.98x |
| Carhartt | 0.07% | 0.90x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
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WEBSITES
The Accounting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Accounting audience is iasplus.com.
| Website | Composition | Index |
| iasplus.com | 8.77% | 478.32x |
| thetaxadviser.com | 25.22% | 455.68x |
| rsmus.com | 15.82% | 380.06x |
| journalofaccountancy.com | 34.43% | 375.67x |
| aicpa.org | 33.04% | 337.76x |
| bdo.com | 22.31% | 323.38x |
| accountingtoday.com | 5.01% | 300.59x |
| rogercpareview.com | 5.10% | 294.38x |
| accountingweb.com | 10.85% | 291.42x |
| thomsonreuters.com | 16.53% | 270.01x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 4.24% | 75.40x |
| Credit Unions & Consumer Protection | 0.83% | 66.09x |
| Human Resources & Employee Management | 2.08% | 52.61x |
| Personal Finance Researchers | 12.73% | 49.33x |
| Legal Information Research Cluster | 24.41% | 39.37x |
| Paper & Packaging | 0.47% | 36.82x |
| Real Estate Cluster | 2.07% | 36.67x |
| Franchising | 0.34% | 36.23x |
| Personal Investment & Advisor Researchers | 13.96% | 33.92x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.48% | 33.70x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
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DEMOGRAPHICS
The Accounting audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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