Dstillery Audiences

ACCOUNTING

Audience Size: 28.6 Thousand Devices

Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 28.6 thousand unique devices whose actions qualify for the Accounting audience.

Dstillery Crafted Audiences

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Retirement Financial Account Researchers.

Interest Composition Index
Retirement Financial Account Researchers 31.88% 64.46x
Executive Travelers 19.28% 58.34x
Online Legal Document Service Researchers 82.26% 43.77x
Market Intelligence Researchers 35.22% 43.46x
Investment Management Professionals 54.76% 41.55x
Healthcare Discount Shoppers 54.50% 40.27x
Business Incorporating & LLC Filing Researchers 62.98% 38.77x
Mortgage Researchers 45.50% 36.49x
Finance Continuing Education Researchers 64.78% 36.44x
Insurance Professionals 83.55% 35.64x
Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.87x
Maurices 0.02% 1.82x
Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is ny.gov.

Website Composition Index
ny.gov 21.97% 99.48x
upcounsel.com 35.44% 94.62x
natlawreview.com 17.20% 74.16x
thebalancesmb.com 12.91% 71.01x
bizfluent.com 12.37% 55.02x
colorado.gov 13.82% 52.76x
zacks.com 13.12% 47.78x
pocketsense.com 11.09% 47.54x
thebalance.com 18.87% 47.06x
sapling.com 8.68% 39.29x
Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 2.12% 74.18x
Legal Information Research Cluster 8.63% 66.19x
Personal Investment & Advisor Researchers 3.20% 62.21x
Startup Investment 0.92% 27.93x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 1.90% 19.61x
New York City Education & News Cluster 2.33% 19.13x
Bathrooms & Plumbing 0.16% 17.95x
Data, Analytics & Coding 1.68% 16.69x
Public Policy Media 0.49% 13.80x
New York City Real Estate Research Cluster 1.30% 12.14x
Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male