ACCOUNTING

Audience Size: 127.6 Thousand Devices

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Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 127.6 thousand unique devices whose actions qualify for the Accounting audience.

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Filing Researchers.

Interest	Composition	Index
Business Filing Researchers	68.21%	29.32x
Accounting & CPA Continuing Education Researchers	82.65%	25.86x
Online Education Resource Researchers	57.97%	24.17x
Business Tax Filers	86.13%	24.01x
Finance Continuing Education Researchers	55.19%	23.93x
Small Business Administration Cares Act Researchers	39.97%	23.47x
Executive Travelers	41.18%	22.51x
Small Business COVID-19 Relief Researchers	33.43%	21.06x
Online Legal Document Service Researchers	44.10%	19.83x
Business Incorporating & LLC Filing Researchers	58.89%	19.28x

Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.

Index: A comparison of the Accounting audience to the internet population.

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is American Eagle Outfitters.

Location	Composition	Index
American Eagle Outfitters	0.02%	3.51x
J. Crew	0.01%	2.89x
LOFT	0.01%	2.88x
The Childrens Place	0.02%	2.57x
White House Black Market	0.01%	2.42x
Aeropostale	0.01%	2.36x
Mens Wearhouse	0.01%	2.28x
Journeys	0.02%	2.21x
Victoria's Secret	0.01%	1.37x
Carhartt	0.06%	0.95x

Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.

Index: A comparison of the Accounting audience to the internet population.

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpa.org.

Website	Composition	Index
aicpa.org	46.50%	578.38x
bdo.com	38.08%	553.90x
thomsonreuters.com	23.23%	497.55x
irs.gov	10.52%	226.14x
siccode.com	10.40%	161.06x
taxfoundation.org	8.45%	146.36x
intuit.com	12.66%	119.50x
extendoffice.com	5.85%	97.75x
fitsmallbusiness.com	7.17%	93.07x
cornell.edu	14.83%	90.69x

Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.

Index: A comparison of the Accounting audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	1.89%	123.94x
Human Resources & Employee Management	1.23%	71.86x
Personal Finance Researchers	8.46%	60.62x
Real Estate Cluster	1.34%	49.62x
Philanthropy - Charities & Fundraising	4.63%	48.77x
Business News & Information Readers	3.75%	48.45x
Learning & Development Products	2.26%	46.93x
Legal Information Research Cluster	19.79%	46.14x
Insurance Cluster	1.02%	43.76x
Law School	7.25%	43.09x

Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.

Index: A comparison of the Accounting audience to the internet population.

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male