Dstillery Audiences

ACCOUNTING

Audience Size: 131.1 Thousand Devices

Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 131.1 thousand unique devices whose actions qualify for the Accounting audience.

Dstillery Crafted Audiences

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Filing Researchers.

Interest Composition Index
Business Filing Researchers 65.18% 29.43x
Business Tax Filers 85.36% 28.54x
Accounting & CPA Continuing Education Researchers 82.28% 27.37x
Small Business Administration Cares Act Researchers 38.98% 23.77x
Online Education Resource Researchers 49.92% 21.91x
Finance Continuing Education Researchers 45.30% 20.72x
Employee Management & HR Researchers 55.47% 19.89x
Business Accounting Software Researchers 62.25% 19.40x
Small Business COVID-19 Relief Researchers 27.97% 19.34x
Executive Travelers 32.13% 18.20x
Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Journeys.

Location Composition Index
Journeys 0.02% 5.57x
Old Navy 0.02% 5.29x
J. Crew 0.01% 2.89x
White House Black Market 0.01% 2.42x
Carhartt 0.02% 0.73x
Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpa.org.

Website Composition Index
aicpa.org 47.39% 568.49x
bdo.com 46.86% 532.47x
thomsonreuters.com 28.21% 480.27x
irs.gov 11.98% 220.05x
siccode.com 11.87% 132.65x
intuit.com 8.06% 120.53x
fitsmallbusiness.com 3.69% 82.51x
councilofnonprofits.org 7.10% 80.41x
cornell.edu 9.07% 79.58x
upcounsel.com 25.20% 66.54x
Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.85% 92.09x
Human Resources & Employee Management 0.81% 52.84x
Business News & Information Readers 2.00% 45.11x
Insurance Cluster 0.57% 43.81x
Personal Finance Researchers 6.69% 43.50x
Philanthropy - Charities & Fundraising 3.01% 42.47x
Legal Information Research Cluster 17.03% 37.44x
Learning & Development Products 1.15% 36.77x
Real Estate Cluster 0.90% 35.16x
Retail Industry News 0.42% 35.08x
Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male