Dstillery Audiences

ACCOUNTING

Audience Size: 53 Thousand Devices

Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 53 thousand unique devices whose actions qualify for the Accounting audience.

Dstillery Crafted Audiences

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Filing Researchers.

Interest Composition Index
Business Filing Researchers 86.63% 42.56x
Business Incorporating & LLC Filing Researchers 54.65% 36.75x
Finance Continuing Education Researchers 55.23% 35.94x
Mortgage Researchers 41.47% 34.24x
Identity Theft Protection Researchers 23.84% 31.29x
Executive Travelers 22.09% 30.75x
Investment Management Professionals 48.06% 30.51x
Healthcare Discount Shoppers 52.91% 30.16x
Retirement Financial Account Researchers 32.75% 30.01x
Tax Filers 74.42% 28.90x
Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Journeys.

Location Composition Index
Journeys 0.06% 5.06x
American Eagle Outfitters 0.01% 1.83x
Zumiez 0.02% 1.74x
Urban Outfitters 0.02% 1.74x
The Childrens Place 0.01% 1.65x
Maurices 0.02% 1.35x
Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is upcounsel.com.

Website Composition Index
upcounsel.com 35.80% 81.67x
ny.gov 14.47% 78.52x
natlawreview.com 23.40% 59.34x
zacks.com 17.99% 50.10x
bizfluent.com 16.24% 45.06x
colorado.gov 14.36% 42.17x
thebalancesmb.com 23.43% 41.27x
pocketsense.com 15.74% 34.05x
marketscreener.com 5.11% 33.12x
contextures.com 3.92% 29.92x
Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 2.80% 58.33x
Personal Investment & Advisor Researchers 4.71% 53.03x
Philanthropy - Charities & Fundraising 1.17% 51.90x
Legal Information Research Cluster 9.38% 49.15x
Law School 1.36% 32.46x
Corporate Employment Pages 0.62% 30.22x
Startup Investment 0.97% 20.46x
Bathrooms & Plumbing 0.16% 17.95x
Data, Analytics & Coding 2.26% 16.49x
Canada Tax and Finance Research Cluster 0.51% 16.34x
Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male