ACCOUNTING

Audience Size: 802.2 Thousand Devices

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Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 802.2 thousand unique devices whose actions qualify for the Accounting audience.

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Tax Filers.

Interest	Composition	Index
Business Tax Filers	71.84%	30.34x
Accounting & CPA Continuing Education Researchers	69.72%	29.61x
Business Filing Researchers	63.22%	29.55x
Finance Continuing Education Researchers	53.07%	26.32x
Business Incorporating & LLC Filing Researchers	57.08%	25.20x
Business Accounting Software Researchers	59.49%	23.59x
Online Legal Document Service Researchers	41.04%	22.20x
Online Payroll Services Users	43.61%	22.14x
Investment Management Professionals	43.37%	21.44x
Personal Stock Portfolio Managers	32.96%	19.76x

Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.

Index: A comparison of the Accounting audience to the internet population.

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.04%	2.69x
Everlane	0.01%	2.63x
Patagonia	0.03%	2.10x
Bonobos	0.10%	2.04x
Madewell	0.05%	1.89x
Supreme	0.02%	1.82x
The North Face	0.03%	1.65x
Jos A. Bank Clothiers	0.40%	1.62x
Topshop	0.02%	1.57x
Forever 21	0.07%	1.53x

Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.

Index: A comparison of the Accounting audience to the internet population.

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpastore.com.

Website	Composition	Index
aicpastore.com	4.84%	300.31x
bdo.com	7.25%	289.80x
cch.com	2.17%	287.74x
withum.com	1.94%	287.70x
aicpa.org	11.76%	284.59x
rogercpareview.com	2.35%	270.58x
cbh.com	2.25%	262.72x
dbbllc.com	2.65%	256.91x
cpai.com	3.70%	255.44x
alvarezandmarsal.com	2.28%	245.53x

Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.

Index: A comparison of the Accounting audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	6.42%	41.64x
Credit Unions & Consumer Protection	1.26%	38.02x
Personal Finance Researchers	18.98%	33.46x
Human Resources & Employee Management	2.98%	32.31x
Legal Information Research Cluster	26.25%	29.14x
Washington D.C. Hotels	0.03%	25.98x
Law School Research Cluster	1.00%	24.13x
Personal Investment & Advisor Researchers	17.87%	23.96x
Franchising	0.60%	21.34x
Real Estate Cluster	2.86%	20.80x

Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.

Index: A comparison of the Accounting audience to the internet population.

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male