Dstillery Audiences

ACCOUNTING

Audience Size: 127.6 Thousand Devices

Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 127.6 thousand unique devices whose actions qualify for the Accounting audience.

Dstillery Crafted Audiences

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Filing Researchers.

Interest Composition Index
Business Filing Researchers 68.21% 29.32x
Accounting & CPA Continuing Education Researchers 82.65% 25.86x
Online Education Resource Researchers 57.97% 24.17x
Business Tax Filers 86.13% 24.01x
Finance Continuing Education Researchers 55.19% 23.93x
Small Business Administration Cares Act Researchers 39.97% 23.47x
Executive Travelers 41.18% 22.51x
Small Business COVID-19 Relief Researchers 33.43% 21.06x
Online Legal Document Service Researchers 44.10% 19.83x
Business Incorporating & LLC Filing Researchers 58.89% 19.28x
Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 3.51x
J. Crew 0.01% 2.89x
LOFT 0.01% 2.88x
The Childrens Place 0.02% 2.57x
White House Black Market 0.01% 2.42x
Aeropostale 0.01% 2.36x
Mens Wearhouse 0.01% 2.28x
Journeys 0.02% 2.21x
Victoria's Secret 0.01% 1.37x
Carhartt 0.06% 0.95x
Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpa.org.

Website Composition Index
aicpa.org 46.50% 578.38x
bdo.com 38.08% 553.90x
thomsonreuters.com 23.23% 497.55x
irs.gov 10.52% 226.14x
siccode.com 10.40% 161.06x
taxfoundation.org 8.45% 146.36x
intuit.com 12.66% 119.50x
extendoffice.com 5.85% 97.75x
fitsmallbusiness.com 7.17% 93.07x
cornell.edu 14.83% 90.69x
Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.89% 123.94x
Human Resources & Employee Management 1.23% 71.86x
Personal Finance Researchers 8.46% 60.62x
Real Estate Cluster 1.34% 49.62x
Philanthropy - Charities & Fundraising 4.63% 48.77x
Business News & Information Readers 3.75% 48.45x
Learning & Development Products 2.26% 46.93x
Legal Information Research Cluster 19.79% 46.14x
Insurance Cluster 1.02% 43.76x
Law School 7.25% 43.09x
Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male