ACCOUNTING

Audience Size: 1.1 Million Devices

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Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Accounting audience.

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Tax Filers.

Interest	Composition	Index
Business Tax Filers	70.91%	25.35x
Accounting & CPA Continuing Education Researchers	66.05%	25.01x
Business Filing Researchers	58.72%	23.63x
Finance Continuing Education Researchers	49.64%	22.37x
Business Accounting Software Researchers	55.20%	20.31x
Investment Management Professionals	40.95%	17.54x
Commercial Banking Market Intelligence Researchers	43.25%	16.32x
Online Legal Document Service Researchers	39.74%	16.12x
Tax Filers	29.82%	14.90x
Insurance Professionals	36.71%	14.80x

Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.

Index: A comparison of the Accounting audience to the internet population.

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Everlane.

Location	Composition	Index
Everlane	0.01%	2.49x
Zara	0.05%	2.41x
Levi Strauss	0.02%	2.13x
The North Face	0.04%	2.10x
Kate Spade	0.03%	1.97x
Saint Laurent Paris	0.01%	1.97x
Hugo Boss	0.03%	1.95x
Free People	0.03%	1.94x
Armani	0.03%	1.89x
Michael Kors	0.03%	1.89x

Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.

Index: A comparison of the Accounting audience to the internet population.

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpastore.com.

Website	Composition	Index
aicpastore.com	4.54%	302.53x
withum.com	2.39%	288.02x
cch.com	2.19%	282.19x
bdo.com	9.41%	279.11x
bkd.com	1.95%	277.44x
aicpa.org	15.57%	269.65x
rogercpareview.com	3.24%	262.00x
cpai.com	3.21%	261.95x
cbh.com	2.64%	255.84x
dbbllc.com	2.10%	253.05x

Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.

Index: A comparison of the Accounting audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	5.81%	41.87x
Credit Unions & Consumer Protection	1.30%	33.93x
Personal Finance Researchers	18.10%	30.29x
Human Resources & Employee Management	3.15%	30.21x
Legal Information Research Cluster	25.99%	26.25x
Retail Industry News	2.13%	22.32x
Franchising	0.58%	21.31x
Personal Investment & Advisor Researchers	17.73%	20.92x
Washington D.C. Hotels	0.04%	20.87x
Assorted Topics (Business Support ToolsForm Templates)	1.28%	20.44x

Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.

Index: A comparison of the Accounting audience to the internet population.

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male