ACCOUNTING

Audience Size: 130.4 Thousand Devices

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Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 130.4 thousand unique devices whose actions qualify for the Accounting audience.

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Filing Researchers.

Interest	Composition	Index
Business Filing Researchers	70.75%	27.74x
Accounting & CPA Continuing Education Researchers	80.68%	24.00x
Business Tax Filers	85.37%	23.70x
Small Business Administration Cares Act Researchers	42.04%	23.47x
Online Education Resource Researchers	51.61%	21.21x
Finance Continuing Education Researchers	51.06%	21.14x
Executive Travelers	34.96%	19.09x
Small Business COVID-19 Relief Researchers	29.71%	19.07x
Business Accounting Software Researchers	62.56%	17.24x
Employee Management & HR Researchers	60.99%	17.23x

Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.

Index: A comparison of the Accounting audience to the internet population.

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is H&M.

Location	Composition	Index
H&M	0.02%	3.55x
Jos A. Bank Clothiers	0.02%	2.67x
Mens Wearhouse	0.02%	1.56x
Buckle	0.01%	1.55x
The Childrens Place	0.01%	1.24x
Old Navy	0.02%	1.18x
Maurices	0.02%	1.15x
Carhartt	0.10%	0.88x

Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.

Index: A comparison of the Accounting audience to the internet population.

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpa.org.

Website	Composition	Index
aicpa.org	46.59%	652.92x
bdo.com	51.01%	602.35x
thomsonreuters.com	30.29%	565.82x
irs.gov	13.93%	257.35x
siccode.com	13.29%	170.36x
intuit.com	6.38%	143.42x
councilofnonprofits.org	8.43%	95.93x
cornell.edu	6.92%	90.47x
thefinancebuff.com	4.08%	72.94x
upcounsel.com	29.25%	69.02x

Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.

Index: A comparison of the Accounting audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Human Resources & Employee Management.

Content Affinity	Composition	Index
Human Resources & Employee Management	0.78%	53.39x
Philanthropy - Charities & Fundraising	2.97%	49.27x
Business News & Information Readers	1.33%	46.91x
Personal Finance Researchers	6.62%	44.51x
Legal Information Research Cluster	18.70%	41.33x
Retail Industry News	0.38%	36.96x
Law School	5.13%	36.80x
Personal Investment & Advisor Researchers	11.65%	33.59x
Real Estate Cluster	0.76%	33.47x
Corporate Employment Pages	1.54%	31.97x

Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.

Index: A comparison of the Accounting audience to the internet population.

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male