Explore the Accounting Audience
Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 141.2 thousand unique devices whose actions qualify for the Accounting audience.
INTERESTS
The Accounting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Accounting audience is Business Filing Researchers.
| Interest | Composition | Index |
| Business Filing Researchers | 67.47% | 28.69x |
| Accounting & CPA Continuing Education Researchers | 80.25% | 27.00x |
| Business Tax Filers | 82.93% | 26.71x |
| Finance Continuing Education Researchers | 52.55% | 26.53x |
| Small Business Administration Cares Act Researchers | 33.78% | 23.37x |
| Executive Travelers | 41.20% | 22.89x |
| Online Education Resource Researchers | 55.14% | 21.95x |
| Business Incorporating & LLC Filing Researchers | 59.34% | 21.73x |
| Employee Management & HR Researchers | 56.39% | 20.43x |
| Small Business COVID-19 Relief Researchers | 25.47% | 20.22x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Curious about what else the Accounting audience is interested in?
Sign Up
APPAREL RETAILERS
The Accounting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Accounting audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.02% | 2.98x |
| Carhartt | 0.07% | 0.70x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Want to find more of the Accounting audience in the real world?
Sign Up
WEBSITES
The Accounting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Accounting audience is thetaxadviser.com.
| Website | Composition | Index |
| thetaxadviser.com | 22.87% | 493.23x |
| rsmus.com | 14.57% | 407.27x |
| journalofaccountancy.com | 31.05% | 405.48x |
| bdo.com | 26.73% | 339.72x |
| aicpa.org | 36.66% | 335.31x |
| accountingweb.com | 9.25% | 313.99x |
| thomsonreuters.com | 18.54% | 290.49x |
| cbiz.com | 10.27% | 259.93x |
| bizfilings.com | 12.68% | 251.31x |
| irs.gov | 8.83% | 128.79x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Want to see more of the websites the Accounting audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Accounting audience is Credit Unions & Consumer Protection.
| Content Affinity | Composition | Index |
| Credit Unions & Consumer Protection | 0.91% | 94.61x |
| Institutional Investing | 3.56% | 91.99x |
| Human Resources & Employee Management | 2.24% | 69.41x |
| Personal Finance Researchers | 11.25% | 53.50x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.52% | 49.75x |
| Business News & Information Readers | 7.89% | 42.56x |
| Legal Information Research Cluster | 23.15% | 42.52x |
| Real Estate Cluster | 1.85% | 40.84x |
| Retail Industry News | 1.37% | 38.91x |
| Job Interview Process | 0.93% | 37.90x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Want to see more of the Content Affinities the Accounting audience visits?
Sign Up
DEMOGRAPHICS
The Accounting audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Accounting audience?
Sign Up