Dstillery Audiences

ACCOUNTING

Audience Size: 1 Million Devices

Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Accounting audience.

Dstillery Crafted Audiences

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Tax Filers.

Interest Composition Index
Business Tax Filers 66.20% 29.46x
Accounting & CPA Continuing Education Researchers 64.19% 28.36x
Business Filing Researchers 56.75% 26.11x
Finance Continuing Education Researchers 47.87% 24.82x
Business Accounting Software Researchers 52.85% 21.71x
Investment Management Professionals 38.83% 18.74x
Commercial Banking Market Intelligence Researchers 42.39% 17.46x
Online Legal Document Service Researchers 37.91% 17.22x
Insurance Professionals 32.11% 17.01x
Budget Small Business Researchers 33.32% 15.77x
Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Lululemon.

Location Composition Index
Lululemon 0.06% 1.85x
Calvin Klein 0.01% 1.79x
Uniqlo 0.01% 1.77x
The North Face 0.03% 1.77x
Zara 0.03% 1.76x
Saint Laurent Paris 0.01% 1.75x
Free People 0.02% 1.72x
J. Crew 0.04% 1.65x
Intermix 0.01% 1.64x
Gap 0.11% 1.59x
Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpastore.com.

Website Composition Index
aicpastore.com 5.04% 286.27x
cch.com 1.81% 271.60x
kpmg-institutes.com 2.49% 264.46x
withum.com 3.30% 262.46x
bkd.com 2.69% 256.26x
cpai.com 3.43% 251.60x
bdo.com 9.61% 248.35x
aicpa.org 18.16% 248.32x
rogercpareview.com 3.94% 242.97x
dhgllp.com 1.31% 242.79x
Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 6.06% 43.10x
Credit Unions & Consumer Protection 1.38% 33.04x
Personal Finance Researchers 18.71% 31.08x
Human Resources & Employee Management 3.30% 29.97x
Legal Information Research Cluster 26.36% 25.90x
Retail Industry News 2.14% 21.92x
Franchising 0.62% 21.36x
Assorted Topics #11640 (Business Support ToolsForm Templates) 1.40% 20.91x
Personal Investment & Advisor Researchers 18.51% 20.39x
Real Estate Cluster 2.58% 19.93x
Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male