ACCOUNTING

Audience Size: 1.1 Million Devices

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Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Accounting audience.

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Accounting & CPA Continuing Education Researchers.

Interest	Composition	Index
Accounting & CPA Continuing Education Researchers	65.33%	27.17x
Business Tax Filers	69.45%	26.49x
Business Filing Researchers	56.54%	24.91x
Finance Continuing Education Researchers	48.16%	24.01x
Business Accounting Software Researchers	52.57%	21.11x
Investment Management Professionals	38.43%	17.88x
Commercial Banking Market Intelligence Researchers	42.55%	17.52x
Online Legal Document Service Researchers	28.04%	16.68x
Insurance Professionals	33.87%	15.68x
Market Intelligence Researchers	26.71%	15.03x

Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.

Index: A comparison of the Accounting audience to the internet population.

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.01%	2.22x
Free People	0.02%	1.90x
American Apparel	0.03%	1.85x
Armani	0.02%	1.82x
Patagonia	0.01%	1.78x
J. Crew	0.03%	1.78x
Michael Kors	0.02%	1.77x
Kate Spade	0.02%	1.75x
Urban Outfitters	0.04%	1.71x
Hugo Boss	0.01%	1.68x

Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.

Index: A comparison of the Accounting audience to the internet population.

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is cch.com.

Website	Composition	Index
cch.com	1.76%	288.29x
aicpastore.com	5.49%	287.94x
kpmg-institutes.com	3.12%	261.90x
bkd.com	3.23%	255.73x
tscpa.org	1.20%	254.18x
cpai.com	3.27%	251.73x
aicpa.org	18.77%	249.16x
becker.com	1.45%	245.55x
rogercpareview.com	4.16%	245.42x
bdo.com	9.32%	244.95x

Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.

Index: A comparison of the Accounting audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	5.91%	42.08x
Credit Unions & Consumer Protection	1.38%	31.79x
Personal Finance Researchers	18.34%	30.80x
Human Resources & Employee Management	3.34%	28.83x
Legal Information Research Cluster	26.79%	24.74x
Retail Industry News	2.01%	20.73x
Franchising	0.59%	20.60x
Assorted Topics #11640 (Business Support ToolsForm Templates)	1.44%	20.20x
Personal Investment & Advisor Researchers	17.74%	20.00x
Real Estate Cluster	2.43%	18.94x

Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.

Index: A comparison of the Accounting audience to the internet population.

DEMOGRAPHICS

The Accounting audience resonates most for the following age and income brackets.

Age

18-24

Income

$100,000-$149,999