ACCOUNTING

Audience Size: 67.3 Thousand Devices

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Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 67.3 thousand unique devices whose actions qualify for the Accounting audience.

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Filing Researchers.

Interest	Composition	Index
Business Filing Researchers	65.02%	32.53x
Small Business Administration Cares Act Researchers	38.85%	26.85x
Healthcare Discount Shoppers	48.87%	26.03x
Investment Management Professionals	43.12%	25.90x
Accounting & CPA Continuing Education Researchers	75.43%	24.25x
Market Intelligence Researchers	34.58%	23.81x
Business Tax Filers	82.78%	22.76x
Retirement Financial Account Researchers	30.84%	22.60x
Finance Continuing Education Researchers	35.91%	22.53x
Executive Travelers	22.03%	22.26x

Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.

Index: A comparison of the Accounting audience to the internet population.

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.03%	3.51x
LOFT	0.03%	2.81x
Old Navy	0.03%	2.06x
Gap	0.01%	1.97x
Aeropostale	0.01%	1.85x
American Eagle Outfitters	0.01%	1.83x
Lane Bryant	0.01%	1.79x
Chicos	0.01%	1.76x
J. Crew	0.01%	1.74x
H&M	0.01%	1.70x

Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.

Index: A comparison of the Accounting audience to the internet population.

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is siccode.com.

Website	Composition	Index
siccode.com	17.77%	230.77x
councilofnonprofits.org	8.23%	102.78x
upcounsel.com	34.64%	70.30x
millionacres.com	10.30%	52.08x
natlawreview.com	27.22%	50.18x
streetinsider.com	5.51%	39.85x
zacks.com	25.46%	39.04x
colorado.gov	13.35%	37.77x
bizfluent.com	17.91%	37.20x
thebalancesmb.com	28.96%	31.54x

Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.

Index: A comparison of the Accounting audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Philanthropy - Charities & Fundraising.

Content Affinity	Composition	Index
Philanthropy - Charities & Fundraising	1.79%	60.65x
Personal Finance Researchers	3.87%	53.13x
Legal Information Research Cluster	12.21%	49.95x
Personal Investment & Advisor Researchers	6.36%	47.34x
Law School	1.89%	30.11x
Corporate Employment Pages	0.73%	28.76x
Startup Investment	0.76%	18.82x
Bathrooms & Plumbing	0.16%	17.95x
Data, Analytics & Coding	2.52%	16.57x
Data Centers	0.62%	15.77x

Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.

Index: A comparison of the Accounting audience to the internet population.

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male