ACCOUNTING

Audience Size: 500 Thousand Devices

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Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 500 thousand unique devices whose actions qualify for the Accounting audience.

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Tax Filers.

Interest	Composition	Index
Business Tax Filers	81.49%	29.96x
Business Filing Researchers	70.82%	29.31x
Accounting & CPA Continuing Education Researchers	79.08%	28.65x
Finance Continuing Education Researchers	57.43%	25.63x
Business Incorporating & LLC Filing Researchers	68.57%	24.26x
Executive Travelers	47.09%	21.82x
Business Accounting Software Researchers	65.15%	21.50x
Online Payroll Services Users	54.18%	20.74x
Online Legal Document Service Researchers	50.81%	19.95x
Investment Management Professionals	52.27%	19.94x

Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.

Index: A comparison of the Accounting audience to the internet population.

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Bonobos.

Location	Composition	Index
Bonobos	0.01%	2.71x
REI	0.01%	2.71x
Ralph Lauren	0.01%	2.41x
Lululemon	0.03%	2.40x
Jos A. Bank Clothiers	0.04%	2.32x
Urban Outfitters	0.03%	2.29x
Brooks Brothers	0.02%	1.87x
Kate Spade	0.01%	1.82x
Banana Republic	0.04%	1.74x
Coach	0.02%	1.73x

Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.

Index: A comparison of the Accounting audience to the internet population.

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpastore.com.

Website	Composition	Index
aicpastore.com	4.76%	414.16x
cpai.com	4.43%	340.54x
iasplus.com	11.60%	336.26x
thetaxadviser.com	32.60%	327.78x
eisneramper.com	5.04%	319.92x
dbbllc.com	3.12%	300.73x
bdo.com	11.91%	296.40x
aicpa.org	19.77%	292.56x
calcpa.org	5.25%	282.54x
rsmus.com	19.57%	281.47x

Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.

Index: A comparison of the Accounting audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	5.74%	59.62x
Credit Unions & Consumer Protection	1.10%	50.99x
Personal Finance Researchers	15.27%	45.66x
Human Resources & Employee Management	2.35%	40.43x
Legal Information Research Cluster	24.05%	37.72x
Personal Investment & Advisor Researchers	15.66%	32.17x
Law School Research Cluster	0.63%	31.41x
Franchising	0.49%	28.96x
Real Estate Cluster	2.32%	28.33x
Paper & Packaging	0.66%	26.73x

Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.

Index: A comparison of the Accounting audience to the internet population.

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male