Dstillery Audiences

ACCOUNTING

Audience Size: 67.3 Thousand Devices

Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 67.3 thousand unique devices whose actions qualify for the Accounting audience.

Dstillery Crafted Audiences

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Filing Researchers.

Interest Composition Index
Business Filing Researchers 65.02% 32.53x
Small Business Administration Cares Act Researchers 38.85% 26.85x
Healthcare Discount Shoppers 48.87% 26.03x
Investment Management Professionals 43.12% 25.90x
Accounting & CPA Continuing Education Researchers 75.43% 24.25x
Market Intelligence Researchers 34.58% 23.81x
Business Tax Filers 82.78% 22.76x
Retirement Financial Account Researchers 30.84% 22.60x
Finance Continuing Education Researchers 35.91% 22.53x
Executive Travelers 22.03% 22.26x
Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is White House Black Market.

Location Composition Index
White House Black Market 0.03% 3.51x
LOFT 0.03% 2.81x
Old Navy 0.03% 2.06x
Gap 0.01% 1.97x
Aeropostale 0.01% 1.85x
American Eagle Outfitters 0.01% 1.83x
Lane Bryant 0.01% 1.79x
Chicos 0.01% 1.76x
J. Crew 0.01% 1.74x
H&M 0.01% 1.70x
Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is siccode.com.

Website Composition Index
siccode.com 17.77% 230.77x
councilofnonprofits.org 8.23% 102.78x
upcounsel.com 34.64% 70.30x
millionacres.com 10.30% 52.08x
natlawreview.com 27.22% 50.18x
streetinsider.com 5.51% 39.85x
zacks.com 25.46% 39.04x
colorado.gov 13.35% 37.77x
bizfluent.com 17.91% 37.20x
thebalancesmb.com 28.96% 31.54x
Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Philanthropy - Charities & Fundraising.

Content Affinity Composition Index
Philanthropy - Charities & Fundraising 1.79% 60.65x
Personal Finance Researchers 3.87% 53.13x
Legal Information Research Cluster 12.21% 49.95x
Personal Investment & Advisor Researchers 6.36% 47.34x
Law School 1.89% 30.11x
Corporate Employment Pages 0.73% 28.76x
Startup Investment 0.76% 18.82x
Bathrooms & Plumbing 0.16% 17.95x
Data, Analytics & Coding 2.52% 16.57x
Data Centers 0.62% 15.77x
Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male