Dstillery Audiences

ACCOUNTING

Audience Size: 500 Thousand Devices

Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 500 thousand unique devices whose actions qualify for the Accounting audience.

Dstillery Crafted Audiences

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Tax Filers.

Interest Composition Index
Business Tax Filers 81.49% 29.96x
Business Filing Researchers 70.82% 29.31x
Accounting & CPA Continuing Education Researchers 79.08% 28.65x
Finance Continuing Education Researchers 57.43% 25.63x
Business Incorporating & LLC Filing Researchers 68.57% 24.26x
Executive Travelers 47.09% 21.82x
Business Accounting Software Researchers 65.15% 21.50x
Online Payroll Services Users 54.18% 20.74x
Online Legal Document Service Researchers 50.81% 19.95x
Investment Management Professionals 52.27% 19.94x
Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Bonobos.

Location Composition Index
Bonobos 0.01% 2.71x
REI 0.01% 2.71x
Ralph Lauren 0.01% 2.41x
Lululemon 0.03% 2.40x
Jos A. Bank Clothiers 0.04% 2.32x
Urban Outfitters 0.03% 2.29x
Brooks Brothers 0.02% 1.87x
Kate Spade 0.01% 1.82x
Banana Republic 0.04% 1.74x
Coach 0.02% 1.73x
Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpastore.com.

Website Composition Index
aicpastore.com 4.76% 414.16x
cpai.com 4.43% 340.54x
iasplus.com 11.60% 336.26x
thetaxadviser.com 32.60% 327.78x
eisneramper.com 5.04% 319.92x
dbbllc.com 3.12% 300.73x
bdo.com 11.91% 296.40x
aicpa.org 19.77% 292.56x
calcpa.org 5.25% 282.54x
rsmus.com 19.57% 281.47x
Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.74% 59.62x
Credit Unions & Consumer Protection 1.10% 50.99x
Personal Finance Researchers 15.27% 45.66x
Human Resources & Employee Management 2.35% 40.43x
Legal Information Research Cluster 24.05% 37.72x
Personal Investment & Advisor Researchers 15.66% 32.17x
Law School Research Cluster 0.63% 31.41x
Franchising 0.49% 28.96x
Real Estate Cluster 2.32% 28.33x
Paper & Packaging 0.66% 26.73x
Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male