Explore the Accounting Audience
Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 408.2 thousand unique devices whose actions qualify for the Accounting audience.
INTERESTS
The Accounting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Accounting audience is Business Filing Researchers.
| Interest | Composition | Index |
| Business Filing Researchers | 72.88% | 27.24x |
| Accounting & CPA Continuing Education Researchers | 81.95% | 26.71x |
| Business Tax Filers | 84.34% | 26.59x |
| Finance Continuing Education Researchers | 59.31% | 24.04x |
| Business Incorporating & LLC Filing Researchers | 66.29% | 23.45x |
| Online Education Resource Researchers | 51.45% | 21.63x |
| Executive Travelers | 47.89% | 21.46x |
| Online Legal Document Service Researchers | 50.21% | 20.37x |
| Business Accounting Software Researchers | 66.67% | 19.37x |
| Online Payroll Services Users | 52.77% | 19.29x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
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APPAREL RETAILERS
The Accounting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Accounting audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 3.12x |
| Carhartt | 0.04% | 0.60x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
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WEBSITES
The Accounting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Accounting audience is iasplus.com.
| Website | Composition | Index |
| iasplus.com | 10.56% | 384.63x |
| thetaxadviser.com | 29.96% | 371.04x |
| eisneramper.com | 4.51% | 364.31x |
| rsmus.com | 18.21% | 314.10x |
| dbbllc.com | 3.76% | 307.91x |
| journalofaccountancy.com | 40.76% | 303.54x |
| aicpa.org | 25.24% | 299.31x |
| bdo.com | 16.19% | 268.78x |
| rogercpareview.com | 4.33% | 255.94x |
| accountingtoday.com | 5.66% | 252.64x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 5.24% | 66.83x |
| Credit Unions & Consumer Protection | 0.97% | 56.64x |
| Personal Finance Researchers | 14.30% | 47.55x |
| Human Resources & Employee Management | 2.16% | 44.50x |
| Legal Information Research Cluster | 23.88% | 38.99x |
| Personal Investment & Advisor Researchers | 14.94% | 34.28x |
| Franchising | 0.45% | 33.76x |
| Law School Research Cluster | 0.52% | 32.33x |
| Real Estate Cluster | 2.21% | 31.62x |
| Paper & Packaging | 0.56% | 29.56x |
Composition Percentage:
The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
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DEMOGRAPHICS
The Accounting audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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