Dstillery Audiences

ACCOUNTING

Audience Size: 130.4 Thousand Devices

Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 130.4 thousand unique devices whose actions qualify for the Accounting audience.

Dstillery Crafted Audiences

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Filing Researchers.

Interest Composition Index
Business Filing Researchers 70.75% 27.74x
Accounting & CPA Continuing Education Researchers 80.68% 24.00x
Business Tax Filers 85.37% 23.70x
Small Business Administration Cares Act Researchers 42.04% 23.47x
Online Education Resource Researchers 51.61% 21.21x
Finance Continuing Education Researchers 51.06% 21.14x
Executive Travelers 34.96% 19.09x
Small Business COVID-19 Relief Researchers 29.71% 19.07x
Business Accounting Software Researchers 62.56% 17.24x
Employee Management & HR Researchers 60.99% 17.23x
Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is H&M.

Location Composition Index
H&M 0.02% 3.55x
Jos A. Bank Clothiers 0.02% 2.67x
Mens Wearhouse 0.02% 1.56x
Buckle 0.01% 1.55x
The Childrens Place 0.01% 1.24x
Old Navy 0.02% 1.18x
Maurices 0.02% 1.15x
Carhartt 0.10% 0.88x
Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Web Insights

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpa.org.

Website Composition Index
aicpa.org 46.59% 652.92x
bdo.com 51.01% 602.35x
thomsonreuters.com 30.29% 565.82x
irs.gov 13.93% 257.35x
siccode.com 13.29% 170.36x
intuit.com 6.38% 143.42x
councilofnonprofits.org 8.43% 95.93x
cornell.edu 6.92% 90.47x
thefinancebuff.com 4.08% 72.94x
upcounsel.com 29.25% 69.02x
Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Human Resources & Employee Management.

Content Affinity Composition Index
Human Resources & Employee Management 0.78% 53.39x
Philanthropy - Charities & Fundraising 2.97% 49.27x
Business News & Information Readers 1.33% 46.91x
Personal Finance Researchers 6.62% 44.51x
Legal Information Research Cluster 18.70% 41.33x
Retail Industry News 0.38% 36.96x
Law School 5.13% 36.80x
Personal Investment & Advisor Researchers 11.65% 33.59x
Real Estate Cluster 0.76% 33.47x
Corporate Employment Pages 1.54% 31.97x
Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.
Index: A comparison of the Accounting audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male