ACCOUNTING

Audience Size: 1 Million Devices

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Explore the Accounting Audience

Below you'll find more information about the Accounting audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Accounting audience.

INTERESTS

The Accounting audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Accounting audience is Business Tax Filers.

Interest	Composition	Index
Business Tax Filers	66.20%	29.46x
Accounting & CPA Continuing Education Researchers	64.19%	28.36x
Business Filing Researchers	56.75%	26.11x
Finance Continuing Education Researchers	47.87%	24.82x
Business Accounting Software Researchers	52.85%	21.71x
Investment Management Professionals	38.83%	18.74x
Commercial Banking Market Intelligence Researchers	42.39%	17.46x
Online Legal Document Service Researchers	37.91%	17.22x
Insurance Professionals	32.11%	17.01x
Budget Small Business Researchers	33.32%	15.77x

Composition Percentage: The overlap percentage between the Accounting audience and the Interest attribute.

Index: A comparison of the Accounting audience to the internet population.

APPAREL RETAILERS

The Accounting audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Accounting audience is Lululemon.

Location	Composition	Index
Lululemon	0.06%	1.85x
Calvin Klein	0.01%	1.79x
Uniqlo	0.01%	1.77x
The North Face	0.03%	1.77x
Zara	0.03%	1.76x
Saint Laurent Paris	0.01%	1.75x
Free People	0.02%	1.72x
J. Crew	0.04%	1.65x
Intermix	0.01%	1.64x
Gap	0.11%	1.59x

Composition Percentage: The overlap percentage between the Accounting audience and the Location attribute.

Index: A comparison of the Accounting audience to the internet population.

WEBSITES

The Accounting audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Accounting audience is aicpastore.com.

Website	Composition	Index
aicpastore.com	5.04%	286.27x
cch.com	1.81%	271.60x
kpmg-institutes.com	2.49%	264.46x
withum.com	3.30%	262.46x
bkd.com	2.69%	256.26x
cpai.com	3.43%	251.60x
bdo.com	9.61%	248.35x
aicpa.org	18.16%	248.32x
rogercpareview.com	3.94%	242.97x
dhgllp.com	1.31%	242.79x

Composition Percentage: The overlap percentage between the Accounting audience and the Web attribute.

Index: A comparison of the Accounting audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Accounting audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	6.06%	43.10x
Credit Unions & Consumer Protection	1.38%	33.04x
Personal Finance Researchers	18.71%	31.08x
Human Resources & Employee Management	3.30%	29.97x
Legal Information Research Cluster	26.36%	25.90x
Retail Industry News	2.14%	21.92x
Franchising	0.62%	21.36x
Assorted Topics #11640 (Business Support ToolsForm Templates)	1.40%	20.91x
Personal Investment & Advisor Researchers	18.51%	20.39x
Real Estate Cluster	2.58%	19.93x

Composition Percentage: The overlap percentage between the Accounting audience and the Content Affinity attribute.

Index: A comparison of the Accounting audience to the internet population.

DEMOGRAPHICS

The Accounting audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male