Dstillery Audiences

ACTION SPORTS

Audience Size: 333.4 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 333.4 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Skateboarding Enthusiasts.

Interest Composition Index
Skateboarding Enthusiasts 44.49% 16.86x
Sporting Goods Shoppers 29.57% 15.30x
Reusable Drinkware Shoppers 31.62% 13.45x
Surfers 27.34% 13.21x
Travel Industry 24.09% 12.02x
Trendy Denim Shoppers 29.09% 11.68x
Yogis 23.63% 11.53x
World Cup Apparel Shoppers 29.62% 11.51x
Shoe Shoppers 28.33% 11.24x
Thrift Store Shoppers 24.95% 10.95x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.04% 1.90x
Chicos 0.07% 1.86x
Michael Kors 0.03% 1.77x
J. Crew 0.04% 1.74x
Forever 21 0.06% 1.70x
Express 0.03% 1.58x
Coach 0.07% 1.51x
Kate Spade 0.02% 1.43x
Zumiez 0.03% 1.43x
Old Navy 0.07% 1.34x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is oneill.com.

Website Composition Index
oneill.com 11.68% 606.23x
wetsuitwearhouse.com 9.78% 470.32x
rvca.com 21.85% 414.78x
billabong.com 40.12% 381.40x
swellinfo.com 5.40% 276.05x
worldsurfleague.com 3.75% 239.28x
tillys.com 38.42% 164.96x
birdwell.com 1.76% 115.84x
the-house.com 7.71% 113.58x
karmaloop.com 2.68% 109.70x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 9.51% 52.53x
Hipster Clothing 2.90% 47.50x
Higher-End Fashion Brands 5.13% 27.26x
Scuba Diving 0.77% 21.73x
Shoes & Accessories 15.47% 20.62x
Concert Posters 1.58% 20.33x
Bags & Luggage 3.45% 19.88x
Sports Apparel 1.17% 19.81x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.51% 19.58x
Men's Dress Shirt Shopping 2.85% 19.14x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999