Dstillery Audiences

ACTION SPORTS

Audience Size: 135.6 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 135.6 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 58.45% 21.85x
Ski and Snowboard Enthusiasts 48.31% 17.65x
Winter Apparel Shoppers 45.27% 15.38x
Skateboarding Enthusiasts 48.47% 15.35x
Sporting Goods Shoppers 44.01% 15.05x
Western Canada Skiers and Snowboarders 31.58% 14.85x
Ski House Second Home Owners 42.63% 14.56x
Rock Climbing Enthusiasts 44.21% 14.56x
Aspen Trip Planners 33.66% 12.69x
Men's Health Researchers 32.55% 12.62x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is Patagonia.

Location Composition Index
Patagonia 0.04% 6.06x
Lorna Jane 0.02% 4.76x
Supreme 0.03% 4.15x
The North Face 0.05% 3.59x
Abercrombie & Fitch 0.01% 3.28x
Calvin Klein 0.01% 2.62x
Madewell 0.04% 2.20x
Free People 0.04% 2.09x
Eddie Bauer 0.04% 1.92x
Club Monaco 0.01% 1.74x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is powder.com.

Website Composition Index
powder.com 27.99% 369.94x
surfer.com 22.95% 344.01x
tillys.com 21.24% 242.13x
theinertia.com 28.01% 218.75x
adventuresportsnetwork.com 10.22% 215.72x
worldsurfleague.com 10.30% 186.37x
thenorthface.com 16.58% 166.25x
freeskier.com 5.75% 144.44x
bikemag.com 9.43% 140.00x
magicseaweed.com 13.39% 138.34x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 1.67% 146.30x
Scuba Diving 2.12% 143.96x
Winter Sports & Gear 14.91% 95.65x
Backpacking 14.66% 36.40x
Men's Dress Shirt Shopping 1.75% 30.63x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.32% 27.81x
Concert Posters 0.84% 25.00x
Bags & Luggage 3.50% 24.26x
Shoes & Accessories 8.50% 23.59x
Hipster Clothing 0.81% 22.92x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male