Dstillery Audiences

ACTION SPORTS

Audience Size: 25 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 25 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Enthusiasts.

Interest Composition Index
Ski and Snowboard Enthusiasts 64.08% 29.96x
Ski House Second Home Owners 54.13% 24.76x
Competitive Sports Participants 39.32% 22.12x
Ski and Snowboard Apparel Shoppers 56.07% 20.69x
Rock Climbing Enthusiasts 59.71% 20.52x
Indoor Cycling & Spinning Enthusiasts 33.98% 19.50x
Beach House Second Home Owners 31.80% 18.72x
Running Enthusiasts 32.52% 18.66x
Aspen Trip Planners 45.87% 18.45x
Cycling Enthusiasts 43.45% 18.27x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 2.62x
LOFT 0.02% 1.95x
The Childrens Place 0.02% 1.91x
Journeys 0.02% 1.82x
Victoria's Secret 0.02% 1.79x
Maurices 0.02% 1.79x
Old Navy 0.02% 1.72x
Dressbarn 0.01% 1.70x
Carhartt 0.02% 0.40x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is theinertia.com.

Website Composition Index
theinertia.com 58.02% 278.04x
beachgrit.com 20.27% 99.03x
unofficialnetworks.com 38.61% 93.36x
singletracks.com 15.90% 65.30x
onthesnow.com 22.35% 55.67x
switchbacktravel.com 19.94% 55.65x
gearjunkie.com 24.17% 50.38x
bikeradar.com 14.79% 48.78x
backpacker.com 16.69% 48.54x
outsideonline.com 28.76% 43.09x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 16.97% 347.90x
Colorado Snow 8.26% 95.72x
Backpacking 30.12% 58.05x
Bags & Luggage 3.24% 50.60x
US Cycling 22.66% 33.92x
Southern California Tourism 0.71% 29.51x
Canada Shopping - General Commerce 1.11% 26.62x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.80% 25.62x
Assorted Topics (Power Trains, Drones, Web Design) 1.29% 25.30x
Canada Travel & Tourism 0.58% 25.13x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male