Dstillery Audiences

ACTION SPORTS

Audience Size: 311 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 311 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 52.87% 20.80x
Ski and Snowboard Apparel Shoppers 48.64% 19.84x
Skateboarding Enthusiasts 48.55% 16.62x
Sporting Goods Shoppers 33.26% 16.37x
Reusable Drinkware Shoppers 33.41% 13.73x
Women's Swimsuit Shoppers 34.06% 13.22x
Shoe Shoppers 28.88% 12.86x
Utility Workwear Shoppers 30.03% 12.76x
World Cup Apparel Shoppers 32.54% 12.35x
Trendy Denim Shoppers 28.21% 12.33x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 2.57x
Michael Kors 0.05% 2.47x
Hollister 0.04% 2.47x
Joe's Jeans 0.01% 2.42x
Madewell 0.04% 2.32x
Levi Strauss 0.03% 2.12x
Club Monaco 0.02% 2.04x
REI 0.04% 2.01x
Columbia 0.02% 2.00x
J. Crew 0.08% 1.98x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is oneill.com.

Website Composition Index
oneill.com 11.53% 613.94x
wetsuitwearhouse.com 9.37% 523.03x
billabong.com 28.14% 486.98x
rvca.com 20.46% 452.32x
worldsurfleague.com 4.08% 223.72x
magicseaweed.com 3.49% 208.68x
theinertia.com 3.73% 179.83x
tillys.com 43.84% 158.59x
the-house.com 5.74% 143.54x
thenorthface.com 26.36% 111.69x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 10.95% 47.30x
Hipster Clothing 2.63% 44.53x
Higher-End Fashion Brands 4.25% 29.95x
Scuba Diving 0.57% 28.42x
Men's Dress Shirt Shopping 3.14% 23.91x
Shoes & Accessories 15.38% 23.26x
Concert Posters 1.36% 22.88x
Costumes 1.53% 22.74x
Bags & Luggage 3.84% 21.75x
Sports Apparel 1.23% 20.71x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female