Dstillery Audiences

ACTION SPORTS

Audience Size: 27.3 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 27.3 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Enthusiasts.

Interest Composition Index
Ski and Snowboard Enthusiasts 62.64% 27.60x
Ski House Second Home Owners 53.85% 25.07x
Mountain Biking Enthusiasts 53.85% 22.54x
Rock Climbing Enthusiasts 57.14% 20.98x
Competitive Sports Participants 42.12% 20.67x
Running Enthusiasts 39.19% 20.63x
Indoor Cycling & Spinning Enthusiasts 38.83% 20.30x
Ski and Snowboard Apparel Shoppers 52.38% 19.35x
Cycling Enthusiasts 41.39% 17.58x
Sporting Goods Shoppers 34.80% 17.27x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.06% 2.99x
Calvin Klein 0.01% 2.62x
Journeys 0.07% 2.47x
Dressbarn 0.03% 1.95x
Mens Wearhouse 0.04% 1.47x
Victoria's Secret 0.04% 1.41x
Old Navy 0.04% 1.23x
Maurices 0.04% 1.12x
Carhartt 0.11% 0.57x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is theinertia.com.

Website Composition Index
theinertia.com 63.09% 265.96x
onthesnow.com 18.96% 101.84x
beachgrit.com 27.02% 94.88x
outsideonline.com 23.48% 78.96x
switchbacktravel.com 20.90% 72.13x
unofficialnetworks.com 36.59% 65.23x
bikeradar.com 15.70% 59.23x
mtbr.com 14.92% 57.90x
gearjunkie.com 27.30% 51.46x
backpacker.com 18.27% 47.22x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 9.59% 93.17x
Backpacking 30.48% 72.63x
Bags & Luggage 2.95% 43.58x
US Cycling 25.39% 31.30x
Canada Tax and Finance Research Cluster 1.62% 28.98x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.29% 23.42x
Vermont Cluster 4.72% 22.66x
Recreational Motor Sport Enthusiasts 2.95% 22.59x
Watches Retail 0.96% 22.45x
Australia & New Zealand Media 2.73% 20.28x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male