Dstillery Audiences

ACTION SPORTS

Audience Size: 145.6 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 145.6 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 57.84% 24.91x
Winter Apparel Shoppers 49.21% 19.70x
Sporting Goods Shoppers 44.62% 19.48x
Ski and Snowboard Enthusiasts 43.25% 18.90x
Skateboarding Enthusiasts 53.01% 18.25x
Western Canada Skiers and Snowboarders 32.04% 16.97x
Ski House Second Home Owners 39.34% 16.74x
Rock Climbing Enthusiasts 43.47% 16.56x
Indoor Cycling & Spinning Enthusiasts 32.73% 15.09x
Competitive Sports Participants 32.04% 14.97x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is Bonobos.

Location Composition Index
Bonobos 0.04% 5.48x
Patagonia 0.02% 4.16x
Supreme 0.03% 4.15x
Tommy Bahama 0.03% 3.12x
Saint Laurent Paris 0.02% 3.06x
White House Black Market 0.10% 2.87x
Armani 0.03% 2.70x
Dressbarn 0.06% 2.66x
Calvin Klein 0.01% 2.62x
Ralph Lauren 0.02% 2.41x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is powder.com.

Website Composition Index
powder.com 19.90% 428.51x
surfer.com 19.39% 322.31x
tillys.com 25.43% 284.00x
worldsurfleague.com 9.41% 224.79x
theinertia.com 25.93% 215.65x
adventuresportsnetwork.com 10.36% 205.03x
thenorthface.com 18.68% 187.22x
bikemag.com 9.26% 161.83x
magicseaweed.com 13.10% 160.10x
surfline.com 19.40% 128.62x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 1.96% 112.74x
Winter Sports & Gear 13.96% 102.64x
Consumer Rewards 1.15% 92.38x
Backpacking 14.18% 37.84x
Men's Dress Shirt Shopping 2.03% 35.33x
Concert Posters 1.00% 35.30x
Hipster Clothing 1.13% 29.23x
Sports Apparel 0.91% 28.97x
Bags & Luggage 3.69% 28.68x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.35% 28.06x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male