Dstillery Audiences

ACTION SPORTS

Audience Size: 128 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 128 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 55.64% 23.71x
Ski and Snowboard Enthusiasts 49.78% 21.93x
Ski House Second Home Owners 44.44% 19.88x
Sporting Goods Shoppers 41.17% 18.32x
Western Canada Skiers and Snowboarders 32.79% 17.22x
Rock Climbing Enthusiasts 46.66% 17.16x
Winter Apparel Shoppers 41.91% 17.10x
Aspen Trip Planners 37.09% 15.84x
Competitive Sports Participants 33.16% 15.71x
Indoor Cycling & Spinning Enthusiasts 32.42% 15.19x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is The North Face.

Location Composition Index
The North Face 0.05% 6.83x
Columbia 0.02% 5.37x
Patagonia 0.02% 3.42x
REI 0.02% 3.36x
Urban Outfitters 0.05% 2.66x
American Apparel 0.03% 2.63x
Calvin Klein 0.01% 2.62x
Bonobos 0.02% 2.62x
H&M 0.07% 2.56x
Uniqlo 0.02% 2.50x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is surfer.com.

Website Composition Index
surfer.com 23.20% 357.22x
powder.com 32.59% 350.35x
tillys.com 19.42% 254.62x
theinertia.com 31.93% 241.50x
adventuresportsnetwork.com 10.00% 235.58x
worldsurfleague.com 10.16% 202.83x
thenorthface.com 16.38% 177.58x
freeskier.com 7.31% 153.83x
magicseaweed.com 13.62% 143.00x
tetongravity.com 16.67% 121.38x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 2.16% 228.77x
Scuba Diving 1.92% 162.31x
Winter Sports & Gear 16.47% 123.09x
Backpacking 15.36% 40.76x
Men's Dress Shirt Shopping 1.50% 31.68x
Hipster Clothing 0.77% 27.13x
Bags & Luggage 3.55% 26.97x
Colorado Snow 3.97% 25.70x
Shoes & Accessories 7.36% 25.32x
US Cycling 16.35% 24.24x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male