Dstillery Audiences

ACTION SPORTS

Audience Size: 33.7 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 33.7 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Enthusiasts.

Interest Composition Index
Ski and Snowboard Enthusiasts 60.75% 30.09x
Ski House Second Home Owners 56.70% 26.63x
Ski and Snowboard Apparel Shoppers 55.76% 22.11x
Indoor Cycling & Spinning Enthusiasts 36.14% 21.52x
Competitive Sports Participants 38.63% 21.50x
Rock Climbing Enthusiasts 58.57% 20.55x
Running Enthusiasts 33.33% 20.04x
Mountain Biking Enthusiasts 50.78% 19.55x
Cycling Enthusiasts 43.93% 18.38x
Beach House Second Home Owners 29.91% 17.50x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 2.62x
LOFT 0.02% 1.95x
The Childrens Place 0.02% 1.91x
Journeys 0.02% 1.82x
Victoria's Secret 0.02% 1.79x
Maurices 0.02% 1.79x
Dressbarn 0.01% 1.70x
Carhartt 0.03% 0.63x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is theinertia.com.

Website Composition Index
theinertia.com 60.03% 289.93x
beachgrit.com 21.86% 120.22x
unofficialnetworks.com 38.86% 117.59x
singletracks.com 16.04% 84.04x
onthesnow.com 21.82% 80.46x
steepandcheap.com 11.57% 74.58x
switchbacktravel.com 22.53% 60.32x
outsideonline.com 27.83% 57.43x
gearjunkie.com 26.06% 55.40x
mtbr.com 14.54% 54.27x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 18.08% 452.47x
Colorado Snow 10.15% 107.35x
Backpacking 35.41% 68.10x
Bags & Luggage 3.68% 52.93x
US Cycling 25.44% 32.22x
Canada Tax and Finance Research Cluster 1.97% 24.56x
Vermont Cluster 5.01% 23.72x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.47% 23.65x
Public Policy Media 2.66% 21.74x
Alaska Cluster 2.28% 20.29x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male