Explore the Action Sports Audience
Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 145.6 thousand unique devices whose actions qualify for the Action Sports audience.
INTERESTS
The Action Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Apparel Shoppers.
| Interest | Composition | Index |
| Ski and Snowboard Apparel Shoppers | 57.84% | 24.91x |
| Winter Apparel Shoppers | 49.21% | 19.70x |
| Sporting Goods Shoppers | 44.62% | 19.48x |
| Ski and Snowboard Enthusiasts | 43.25% | 18.90x |
| Skateboarding Enthusiasts | 53.01% | 18.25x |
| Western Canada Skiers and Snowboarders | 32.04% | 16.97x |
| Ski House Second Home Owners | 39.34% | 16.74x |
| Rock Climbing Enthusiasts | 43.47% | 16.56x |
| Indoor Cycling & Spinning Enthusiasts | 32.73% | 15.09x |
| Competitive Sports Participants | 32.04% | 14.97x |
Composition Percentage:
The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
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APPAREL RETAILERS
The Action Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Action Sports audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.04% | 5.48x |
| Patagonia | 0.02% | 4.16x |
| Supreme | 0.03% | 4.15x |
| Tommy Bahama | 0.03% | 3.12x |
| Saint Laurent Paris | 0.02% | 3.06x |
| White House Black Market | 0.10% | 2.87x |
| Armani | 0.03% | 2.70x |
| Dressbarn | 0.06% | 2.66x |
| Calvin Klein | 0.01% | 2.62x |
| Ralph Lauren | 0.02% | 2.41x |
Composition Percentage:
The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
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WEBSITES
The Action Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Action Sports audience is powder.com.
| Website | Composition | Index |
| powder.com | 19.90% | 428.51x |
| surfer.com | 19.39% | 322.31x |
| tillys.com | 25.43% | 284.00x |
| worldsurfleague.com | 9.41% | 224.79x |
| theinertia.com | 25.93% | 215.65x |
| adventuresportsnetwork.com | 10.36% | 205.03x |
| thenorthface.com | 18.68% | 187.22x |
| bikemag.com | 9.26% | 161.83x |
| magicseaweed.com | 13.10% | 160.10x |
| surfline.com | 19.40% | 128.62x |
Composition Percentage:
The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Action Sports audience is Scuba Diving.
| Content Affinity | Composition | Index |
| Scuba Diving | 1.96% | 112.74x |
| Winter Sports & Gear | 13.96% | 102.64x |
| Consumer Rewards | 1.15% | 92.38x |
| Backpacking | 14.18% | 37.84x |
| Men's Dress Shirt Shopping | 2.03% | 35.33x |
| Concert Posters | 1.00% | 35.30x |
| Hipster Clothing | 1.13% | 29.23x |
| Sports Apparel | 0.91% | 28.97x |
| Bags & Luggage | 3.69% | 28.68x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.35% | 28.06x |
Composition Percentage:
The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
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DEMOGRAPHICS
The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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