Dstillery Audiences

ACTION SPORTS

Audience Size: 105.5 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 105.5 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Enthusiasts.

Interest Composition Index
Ski and Snowboard Enthusiasts 55.32% 24.65x
Ski and Snowboard Apparel Shoppers 55.23% 24.17x
Ski House Second Home Owners 49.34% 21.26x
Rock Climbing Enthusiasts 50.66% 18.87x
Western Canada Skiers and Snowboarders 34.04% 18.69x
Sporting Goods Shoppers 40.28% 17.18x
Aspen Trip Planners 38.87% 16.57x
Winter Apparel Shoppers 41.07% 16.55x
Competitive Sports Participants 34.04% 16.47x
Indoor Cycling & Spinning Enthusiasts 32.63% 16.06x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is White House Black Market.

Location Composition Index
White House Black Market 0.03% 5.47x
Chicos 0.03% 4.65x
Zumiez 0.02% 3.84x
Express 0.02% 3.23x
Calvin Klein 0.01% 2.62x
Ralph Lauren 0.02% 2.59x
The Childrens Place 0.02% 2.51x
Victoria's Secret 0.02% 2.01x
Dressbarn 0.02% 2.00x
Jos A. Bank Clothiers 0.02% 1.93x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is surfer.com.

Website Composition Index
surfer.com 21.07% 372.80x
powder.com 40.68% 349.75x
theinertia.com 39.78% 292.03x
tillys.com 16.15% 269.90x
thenorthface.com 15.24% 186.21x
freeskier.com 13.18% 163.01x
tetongravity.com 18.02% 154.54x
magicseaweed.com 13.73% 151.00x
newschoolers.com 9.79% 125.74x
bikemag.com 10.38% 118.45x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 5.05% 366.36x
Scuba Diving 1.99% 200.73x
Winter Sports & Gear 19.50% 157.18x
Backpacking 16.98% 47.48x
Colorado Snow 4.38% 33.07x
Bags & Luggage 3.61% 29.80x
Men's Dress Shirt Shopping 1.12% 28.90x
US Cycling 18.23% 27.82x
Shoes & Accessories 6.15% 25.94x
Southern California Tourism 2.93% 25.57x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male