Dstillery Audiences

ACTION SPORTS

Audience Size: 44.8 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 44.8 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Enthusiasts.

Interest Composition Index
Ski and Snowboard Enthusiasts 62.83% 24.16x
Ski House Second Home Owners 58.11% 22.02x
Competitive Sports Participants 41.68% 19.61x
Indoor Cycling & Spinning Enthusiasts 39.84% 18.92x
Beach House Second Home Owners 38.81% 18.48x
Ski and Snowboard Apparel Shoppers 59.55% 18.20x
Boston Trip Planners 35.73% 17.68x
Rock Climbing Enthusiasts 58.52% 17.54x
Running Enthusiasts 37.78% 17.51x
Aspen Trip Planners 49.08% 17.47x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is Maurices.

Location Composition Index
Maurices 0.06% 3.48x
Calvin Klein 0.01% 2.62x
Buckle 0.02% 1.99x
LOFT 0.02% 1.95x
Chicos 0.02% 1.95x
Dressbarn 0.01% 1.70x
Mens Wearhouse 0.02% 1.45x
Journeys 0.02% 1.41x
The Childrens Place 0.01% 1.34x
Victoria's Secret 0.02% 1.20x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is theinertia.com.

Website Composition Index
theinertia.com 55.42% 368.32x
surfline.com 20.72% 148.81x
beachgrit.com 19.14% 109.98x
unofficialnetworks.com 37.54% 90.96x
mtbr.com 10.14% 87.26x
onthesnow.com 19.27% 73.24x
steepandcheap.com 10.32% 69.46x
switchbacktravel.com 14.24% 67.35x
summitpost.org 7.94% 64.46x
singletracks.com 16.90% 64.24x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 19.02% 316.82x
Colorado Snow 6.16% 73.31x
Art News & Products 1.28% 53.75x
Backpacking 28.57% 52.90x
Bags & Luggage 3.60% 45.90x
US Cycling 25.67% 31.87x
National Parks 1.41% 29.65x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.09% 28.33x
Crossfit & Obstacle Race Enthusiasts 1.86% 28.32x
Quebec Vacation Research Cluster 0.74% 27.98x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male