Dstillery Audiences

ACTION SPORTS

Audience Size: 245.4 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 245.4 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 51.08% 28.09x
Ski and Snowboard Apparel Shoppers 48.92% 27.01x
Skateboarding Enthusiasts 48.73% 22.41x
Sporting Goods Shoppers 35.36% 20.59x
Women's Swimsuit Shoppers 32.66% 17.30x
Reusable Drinkware Shoppers 34.44% 17.06x
Utility Workwear Shoppers 28.94% 16.83x
EDM Festival Enthusiasts 31.24% 15.85x
Western Canada Skiers and Snowboarders 26.86% 15.82x
Shoe Shoppers 28.67% 15.80x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.50% 1.22x
Jos A. Bank Clothiers 0.29% 1.14x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is wetsuitwearhouse.com.

Website Composition Index
wetsuitwearhouse.com 10.59% 500.27x
billabong.com 26.57% 490.99x
rvca.com 19.13% 490.83x
theinertia.com 6.73% 208.27x
surfer.com 5.94% 181.73x
worldsurfleague.com 5.83% 180.56x
tillys.com 41.55% 179.73x
magicseaweed.com 4.90% 174.97x
the-house.com 5.59% 147.44x
thenorthface.com 25.08% 129.40x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 11.40% 56.45x
Hipster Clothing 2.64% 45.03x
Higher-End Fashion Brands 4.05% 33.99x
Men's Dress Shirt Shopping 3.04% 26.95x
Shoes & Accessories 15.51% 24.96x
Beach & Intimate Wear 2.03% 23.87x
Backpacking 12.62% 23.37x
Bags & Luggage 4.01% 23.03x
Southern California Cluster 1.86% 19.01x
Southern California Tourism 7.38% 18.27x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female