Dstillery Audiences

ACTION SPORTS

Audience Size: 83.9 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 83.9 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Enthusiasts.

Interest Composition Index
Ski and Snowboard Enthusiasts 57.02% 24.39x
Ski House Second Home Owners 51.88% 23.67x
Ski and Snowboard Apparel Shoppers 55.73% 22.50x
Rock Climbing Enthusiasts 52.30% 18.94x
Sporting Goods Shoppers 39.55% 17.83x
Competitive Sports Participants 36.87% 17.73x
Western Canada Skiers and Snowboarders 39.12% 17.57x
Aspen Trip Planners 42.55% 17.52x
Indoor Cycling & Spinning Enthusiasts 34.83% 16.78x
Telluride Trip Planners 40.30% 15.87x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.03% 3.87x
Calvin Klein 0.01% 2.62x
Mens Wearhouse 0.02% 2.24x
Old Navy 0.02% 2.07x
Buckle 0.01% 1.99x
White House Black Market 0.01% 1.85x
Lane Bryant 0.01% 1.78x
Dressbarn 0.01% 1.73x
Chicos 0.01% 1.59x
Carhartt 0.20% 1.49x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is powder.com.

Website Composition Index
powder.com 43.44% 449.71x
surfer.com 20.14% 302.41x
theinertia.com 46.80% 282.67x
freeskier.com 14.51% 242.61x
tetongravity.com 17.41% 205.31x
thenorthface.com 13.57% 196.35x
newschoolers.com 11.37% 165.24x
skimag.com 17.15% 142.60x
magicseaweed.com 14.95% 139.08x
surfline.com 18.70% 100.79x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 19.87% 204.19x
Backpacking 19.83% 47.64x
Colorado Snow 4.31% 40.55x
Bags & Luggage 3.83% 35.51x
Men's Dress Shirt Shopping 0.94% 32.14x
Art News & Products 1.48% 29.41x
Hipster Clothing 0.43% 27.48x
Southern California Tourism 1.87% 27.42x
US Cycling 21.97% 24.40x
Mid-Atlantic Beaches 0.37% 24.29x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male