Dstillery Audiences

ACTION SPORTS

Audience Size: 10.7 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 58.02% 42.97x
Ski and Snowboard Enthusiasts 56.49% 34.92x
Snowboard Enthusiasts 83.21% 33.36x
Ski House Second Home Owners 50.38% 29.45x
Mountain Biking Enthusiasts 50.38% 27.98x
Competitive Sports Participants 32.06% 26.45x
Rock Climbing Enthusiasts 61.83% 26.28x
Beach House Second Home Owners 22.14% 24.72x
Indoor Cycling & Spinning Enthusiasts 22.14% 23.51x
Ski and Snowboard Apparel Shoppers 48.85% 22.34x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 2.62x
Carhartt 0.07% 0.93x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is unofficialnetworks.com.

Website Composition Index
unofficialnetworks.com 42.25% 45.73x
gearjunkie.com 33.41% 39.95x
backpacker.com 16.90% 37.72x
bicycling.com 15.78% 28.67x
cyclingnews.com 11.98% 23.33x
outtherecolorado.com 15.18% 22.99x
hiconsumption.com 13.06% 21.92x
mensjournal.com 28.20% 21.58x
gearpatrol.com 20.27% 20.72x
khon2.com 8.93% 19.43x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Backpacking.

Content Affinity Composition Index
Backpacking 23.85% 112.13x
Colorado Snow 11.18% 94.18x
US Cycling 20.23% 33.58x
Recreational Motor Sport Enthusiasts 3.78% 31.89x
Vancouver British Columbia Research Cluster 3.95% 27.91x
Vermont Cluster 3.12% 17.82x
Sports - Climbing, Non-traditional 6.25% 17.13x
Motorcycle Racing Researchers 1.81% 16.87x
Hawaii News 7.07% 15.71x
Canadian Auto 7.40% 15.56x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male