Dstillery Audiences

ACTION SPORTS

Audience Size: 18.8 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 18.8 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Enthusiasts.

Interest Composition Index
Ski and Snowboard Enthusiasts 58.03% 32.60x
Ski House Second Home Owners 49.74% 26.64x
Mountain Biking Enthusiasts 49.74% 24.39x
Rock Climbing Enthusiasts 56.48% 23.06x
Ski and Snowboard Apparel Shoppers 52.33% 22.69x
Running Enthusiasts 25.91% 21.14x
Competitive Sports Participants 31.09% 21.03x
Indoor Cycling & Spinning Enthusiasts 26.94% 20.87x
Cycling Enthusiasts 40.93% 20.16x
Surfers 55.44% 19.85x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 2.62x
Old Navy 0.05% 1.97x
Journeys 0.05% 1.97x
Victoria's Secret 0.05% 1.84x
Maurices 0.05% 1.77x
Carhartt 0.11% 0.68x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is beachgrit.com.

Website Composition Index
beachgrit.com 28.27% 78.21x
switchbacktravel.com 21.40% 69.88x
unofficialnetworks.com 35.33% 53.04x
gearjunkie.com 29.17% 45.43x
backpacker.com 16.45% 39.88x
cyclingweekly.com 11.66% 38.66x
bicycling.com 19.49% 35.13x
cyclingnews.com 12.95% 31.12x
mensjournal.com 32.98% 25.24x
euronews.com 6.72% 24.12x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 10.41% 124.01x
Backpacking 27.31% 89.76x
US Cycling 19.98% 34.46x
Recreational Motor Sport Enthusiasts 2.98% 28.59x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.91% 28.15x
Bags & Luggage 1.59% 26.95x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.91% 25.80x
Vermont Cluster 4.25% 23.39x
Canada Shopping - Lifestyle and Mommy Blogs 2.34% 23.13x
Australia & New Zealand Media 1.81% 20.23x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male