Dstillery Audiences

ACTION SPORTS

Audience Size: 150.5 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 150.5 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 59.04% 23.41x
Winter Apparel Shoppers 52.02% 20.16x
Sporting Goods Shoppers 45.26% 18.60x
Skateboarding Enthusiasts 54.45% 17.77x
Ski and Snowboard Enthusiasts 39.64% 16.38x
Western Canada Skiers and Snowboarders 32.43% 15.66x
Rock Climbing Enthusiasts 40.51% 15.29x
Mens Business Clothes Shoppers 32.56% 14.56x
Ski House Second Home Owners 36.81% 14.47x
San Diego Activities Researchers 35.89% 14.08x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is Everlane.

Location Composition Index
Everlane 0.03% 4.71x
Patagonia 0.05% 4.68x
Supreme 0.03% 3.88x
Calvin Klein 0.01% 2.62x
The North Face 0.05% 2.51x
Lorna Jane 0.01% 2.45x
American Apparel 0.06% 2.08x
REI 0.03% 1.94x
Madewell 0.02% 1.91x
Bonobos 0.15% 1.79x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is powder.com.

Website Composition Index
powder.com 15.27% 398.23x
surfer.com 16.80% 259.88x
tillys.com 30.53% 254.45x
worldsurfleague.com 8.85% 210.19x
theinertia.com 22.14% 193.10x
thenorthface.com 20.70% 180.73x
adventuresportsnetwork.com 10.85% 148.49x
magicseaweed.com 12.04% 136.92x
bikemag.com 7.87% 132.62x
surfline.com 17.58% 105.62x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 12.73% 92.70x
Scuba Diving 1.88% 91.52x
Consumer Rewards 0.89% 51.17x
Hipster Clothing 1.25% 33.76x
Concert Posters 1.11% 33.22x
Backpacking 13.31% 32.62x
Men's Dress Shirt Shopping 2.09% 31.95x
Sports Apparel 1.01% 31.09x
Higher-End Fashion Brands 1.70% 29.79x
Shoes & Accessories 11.65% 27.22x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male