Explore the Action Sports Audience
Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 128 thousand unique devices whose actions qualify for the Action Sports audience.
INTERESTS
The Action Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Apparel Shoppers.
| Interest | Composition | Index |
| Ski and Snowboard Apparel Shoppers | 55.64% | 23.71x |
| Ski and Snowboard Enthusiasts | 49.78% | 21.93x |
| Ski House Second Home Owners | 44.44% | 19.88x |
| Sporting Goods Shoppers | 41.17% | 18.32x |
| Western Canada Skiers and Snowboarders | 32.79% | 17.22x |
| Rock Climbing Enthusiasts | 46.66% | 17.16x |
| Winter Apparel Shoppers | 41.91% | 17.10x |
| Aspen Trip Planners | 37.09% | 15.84x |
| Competitive Sports Participants | 33.16% | 15.71x |
| Indoor Cycling & Spinning Enthusiasts | 32.42% | 15.19x |
Composition Percentage:
The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
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APPAREL RETAILERS
The Action Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Action Sports audience is The North Face.
| Location | Composition | Index |
| The North Face | 0.05% | 6.83x |
| Columbia | 0.02% | 5.37x |
| Patagonia | 0.02% | 3.42x |
| REI | 0.02% | 3.36x |
| Urban Outfitters | 0.05% | 2.66x |
| American Apparel | 0.03% | 2.63x |
| Calvin Klein | 0.01% | 2.62x |
| Bonobos | 0.02% | 2.62x |
| H&M | 0.07% | 2.56x |
| Uniqlo | 0.02% | 2.50x |
Composition Percentage:
The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
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WEBSITES
The Action Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Action Sports audience is surfer.com.
| Website | Composition | Index |
| surfer.com | 23.20% | 357.22x |
| powder.com | 32.59% | 350.35x |
| tillys.com | 19.42% | 254.62x |
| theinertia.com | 31.93% | 241.50x |
| adventuresportsnetwork.com | 10.00% | 235.58x |
| worldsurfleague.com | 10.16% | 202.83x |
| thenorthface.com | 16.38% | 177.58x |
| freeskier.com | 7.31% | 153.83x |
| magicseaweed.com | 13.62% | 143.00x |
| tetongravity.com | 16.67% | 121.38x |
Composition Percentage:
The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Action Sports audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 2.16% | 228.77x |
| Scuba Diving | 1.92% | 162.31x |
| Winter Sports & Gear | 16.47% | 123.09x |
| Backpacking | 15.36% | 40.76x |
| Men's Dress Shirt Shopping | 1.50% | 31.68x |
| Hipster Clothing | 0.77% | 27.13x |
| Bags & Luggage | 3.55% | 26.97x |
| Colorado Snow | 3.97% | 25.70x |
| Shoes & Accessories | 7.36% | 25.32x |
| US Cycling | 16.35% | 24.24x |
Composition Percentage:
The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
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DEMOGRAPHICS
The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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