Dstillery Audiences

ACTION SPORTS

Audience Size: 337 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 337 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Winter Apparel Shoppers.

Interest Composition Index
Winter Apparel Shoppers 49.49% 19.95x
Ski and Snowboard Apparel Shoppers 44.62% 19.36x
Skateboarding Enthusiasts 45.25% 16.23x
Sporting Goods Shoppers 28.56% 15.74x
Reusable Drinkware Shoppers 30.87% 13.44x
Surfers 26.35% 12.92x
World Cup Apparel Shoppers 28.50% 11.99x
Trendy Denim Shoppers 27.41% 11.94x
Shoe Shoppers 26.86% 11.92x
Utility Workwear Shoppers 25.22% 11.55x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is The North Face.

Location Composition Index
The North Face 0.04% 1.83x
American Apparel 0.04% 1.75x
Lululemon 0.08% 1.63x
Free People 0.03% 1.59x
LOFT 0.06% 1.52x
Aeropostale 0.05% 1.52x
Kate Spade 0.03% 1.51x
Forever 21 0.06% 1.50x
Charlotte Russe 0.03% 1.46x
J. Crew 0.05% 1.43x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is oneill.com.

Website Composition Index
oneill.com 11.48% 536.03x
wetsuitwearhouse.com 9.83% 436.40x
elementbrand.com 6.19% 388.91x
billabong.com 33.14% 385.16x
rvca.com 21.68% 362.42x
swellinfo.com 4.96% 288.28x
worldsurfleague.com 4.09% 177.57x
burton.com 2.55% 165.16x
tillys.com 42.36% 140.56x
w82.com 2.03% 129.90x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 9.71% 44.57x
Hipster Clothing 2.64% 42.26x
Higher-End Fashion Brands 4.83% 28.27x
Scuba Diving 0.59% 23.14x
Shoes & Accessories 15.55% 20.49x
Concert Posters 1.47% 20.44x
Men's Dress Shirt Shopping 3.14% 19.72x
Bags & Luggage 3.66% 19.38x
Costumes 1.55% 19.31x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.36% 18.17x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female