Dstillery Audiences

ACTION SPORTS

Audience Size: 57.8 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 57.8 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Enthusiasts.

Interest Composition Index
Ski and Snowboard Enthusiasts 60.65% 22.89x
Ski House Second Home Owners 55.16% 21.27x
Ski and Snowboard Apparel Shoppers 52.90% 17.27x
Competitive Sports Participants 40.81% 17.22x
Rock Climbing Enthusiasts 55.81% 16.63x
Indoor Cycling & Spinning Enthusiasts 38.55% 15.97x
Western Canada Skiers and Snowboarders 38.39% 15.56x
Sporting Goods Shoppers 41.29% 15.50x
Aspen Trip Planners 44.84% 15.47x
Commercial Contractors & Designers 42.58% 15.44x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is LOFT.

Location Composition Index
LOFT 0.04% 5.54x
Express 0.02% 3.76x
Calvin Klein 0.01% 2.62x
Victoria's Secret 0.02% 2.49x
Maurices 0.03% 2.09x
White House Black Market 0.01% 1.87x
American Eagle Outfitters 0.01% 1.79x
Lane Bryant 0.01% 1.79x
Old Navy 0.03% 1.78x
Buckle 0.01% 1.75x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is powder.com.

Website Composition Index
powder.com 47.35% 463.13x
theinertia.com 53.85% 246.68x
skimag.com 19.48% 162.97x
magicseaweed.com 16.93% 128.27x
bikemag.com 13.08% 100.20x
surfline.com 20.46% 92.70x
climbing.com 8.19% 74.44x
surf-forecast.com 5.71% 64.61x
beachgrit.com 19.83% 60.88x
unofficialnetworks.com 38.11% 54.64x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 19.64% 202.38x
Colorado Snow 4.13% 40.67x
Backpacking 23.44% 36.54x
Art News & Products 1.48% 33.23x
Bags & Luggage 4.16% 32.41x
Men's Dress Shirt Shopping 0.67% 24.97x
US Cycling 26.09% 22.32x
Mid-Atlantic Beaches 0.44% 21.76x
Southern California Tourism 1.44% 21.08x
Weather Information 1.07% 19.24x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male