Dstillery Audiences

ACTION SPORTS

Audience Size: 195.8 Thousand Devices

Explore the Action Sports Audience

Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 195.8 thousand unique devices whose actions qualify for the Action Sports audience.

Dstillery Crafted Audiences

INTERESTS

The Action Sports audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Action Sports audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 51.61% 30.33x
Winter Apparel Shoppers 52.30% 27.56x
Skateboarding Enthusiasts 48.22% 25.04x
Sporting Goods Shoppers 38.34% 22.63x
Reusable Drinkware Shoppers 35.98% 18.22x
Western Canada Skiers and Snowboarders 26.98% 17.93x
Women's Swimsuit Shoppers 33.29% 17.78x
Utility Workwear Shoppers 29.64% 17.59x
EDM Festival Enthusiasts 35.41% 17.39x
California Trip Planners 30.41% 17.25x
Composition Percentage: The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Action Sports audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Action Sports audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 8.19x
Supreme 0.04% 2.98x
Carhartt 0.01% 2.88x
Lorna Jane 0.01% 2.50x
Everlane 0.02% 2.39x
Patagonia 0.04% 2.35x
REI 0.04% 2.22x
Columbia 0.03% 1.85x
Topshop 0.03% 1.84x
Uniqlo 0.03% 1.72x
Composition Percentage: The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Web Insights

WEBSITES

The Action Sports audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Action Sports audience is rvca.com.

Website Composition Index
rvca.com 17.68% 544.10x
billabong.com 24.96% 542.87x
theinertia.com 10.47% 208.97x
tillys.com 38.21% 208.79x
worldsurfleague.com 6.95% 196.12x
surfer.com 8.50% 191.99x
the-house.com 5.56% 164.68x
thenorthface.com 22.55% 147.72x
magicseaweed.com 7.56% 124.91x
surfline.com 12.54% 100.43x
Composition Percentage: The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Action Sports audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.18% 103.61x
Winter Sports & Gear 12.17% 66.44x
Hipster Clothing 2.38% 45.53x
Golf & Boats 0.06% 43.12x
Higher-End Fashion Brands 3.67% 34.79x
Scuba Diving 0.73% 31.79x
Men's Dress Shirt Shopping 3.11% 29.84x
Concert Posters 1.45% 29.27x
Watches & Jewelry 0.04% 28.33x
Sports Apparel 1.39% 26.80x
Composition Percentage: The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Action Sports audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male