Explore the Action Sports Audience
Below you'll find more information about the Action Sports audience, broken down in different categories based on their digital and physical behaviors. These are 333.4 thousand unique devices whose actions qualify for the Action Sports audience.
INTERESTS
The Action Sports audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Action Sports audience is Skateboarding Enthusiasts.
| Interest | Composition | Index |
| Skateboarding Enthusiasts | 44.49% | 16.86x |
| Sporting Goods Shoppers | 29.57% | 15.30x |
| Reusable Drinkware Shoppers | 31.62% | 13.45x |
| Surfers | 27.34% | 13.21x |
| Travel Industry | 24.09% | 12.02x |
| Trendy Denim Shoppers | 29.09% | 11.68x |
| Yogis | 23.63% | 11.53x |
| World Cup Apparel Shoppers | 29.62% | 11.51x |
| Shoe Shoppers | 28.33% | 11.24x |
| Thrift Store Shoppers | 24.95% | 10.95x |
Composition Percentage:
The overlap percentage between the Action Sports audience and the Interest attribute.
Index: A comparison of the Action Sports audience to the internet population.
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APPAREL RETAILERS
The Action Sports audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Action Sports audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.04% | 1.90x |
| Chicos | 0.07% | 1.86x |
| Michael Kors | 0.03% | 1.77x |
| J. Crew | 0.04% | 1.74x |
| Forever 21 | 0.06% | 1.70x |
| Express | 0.03% | 1.58x |
| Coach | 0.07% | 1.51x |
| Kate Spade | 0.02% | 1.43x |
| Zumiez | 0.03% | 1.43x |
| Old Navy | 0.07% | 1.34x |
Composition Percentage:
The overlap percentage between the Action Sports audience and the Location attribute.
Index: A comparison of the Action Sports audience to the internet population.
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WEBSITES
The Action Sports audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Action Sports audience is oneill.com.
| Website | Composition | Index |
| oneill.com | 11.68% | 606.23x |
| wetsuitwearhouse.com | 9.78% | 470.32x |
| rvca.com | 21.85% | 414.78x |
| billabong.com | 40.12% | 381.40x |
| swellinfo.com | 5.40% | 276.05x |
| worldsurfleague.com | 3.75% | 239.28x |
| tillys.com | 38.42% | 164.96x |
| birdwell.com | 1.76% | 115.84x |
| the-house.com | 7.71% | 113.58x |
| karmaloop.com | 2.68% | 109.70x |
Composition Percentage:
The overlap percentage between the Action Sports audience and the Web attribute.
Index: A comparison of the Action Sports audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Action Sports audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 9.51% | 52.53x |
| Hipster Clothing | 2.90% | 47.50x |
| Higher-End Fashion Brands | 5.13% | 27.26x |
| Scuba Diving | 0.77% | 21.73x |
| Shoes & Accessories | 15.47% | 20.62x |
| Concert Posters | 1.58% | 20.33x |
| Bags & Luggage | 3.45% | 19.88x |
| Sports Apparel | 1.17% | 19.81x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.51% | 19.58x |
| Men's Dress Shirt Shopping | 2.85% | 19.14x |
Composition Percentage:
The overlap percentage between the Action Sports audience and the Content Affinity attribute.
Index: A comparison of the Action Sports audience to the internet population.
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DEMOGRAPHICS
The Action Sports audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999
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