Dstillery Audiences

ACTIVE LIFESTYLE ENTHUSIASTS

Audience Size: 16.3 Thousand Devices

Explore the Active Lifestyle Enthusiasts Audience

Below you'll find more information about the Active Lifestyle Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 16.3 thousand unique devices whose actions qualify for the Active Lifestyle Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Active Lifestyle Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Active Lifestyle Enthusiasts audience is Health and Fitness Book Readers.

Interest Composition Index
Health and Fitness Book Readers 46.25% 22.51x
Fitness Enthusiasts 38.02% 22.50x
Luxury Athletic Footwear Shoppers 40.11% 21.45x
Luxury Fitness Shoppers 39.74% 21.41x
Yogis 40.29% 20.01x
Women's Fitness Enthusiasts 33.85% 19.37x
Weight Lifting Enthusiasts 38.39% 19.11x
Gluten-Free Recipe Researchers 40.11% 19.10x
Paleo Eaters 43.98% 18.98x
Running Enthusiasts 31.08% 18.84x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Interest attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Active Lifestyle Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Active Lifestyle Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.78x
Mens Wearhouse 0.25% 0.75x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Location attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Active Lifestyle Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Active Lifestyle Enthusiasts audience is fitnessmagazine.com.

Website Composition Index
fitnessmagazine.com 19.58% 35.11x
kingarthurflour.com 11.34% 32.21x
sparkpeople.com 20.71% 29.94x
drweil.com 19.75% 29.39x
wareable.com 8.91% 27.90x
skinnyms.com 10.13% 26.70x
fitfoodiefinds.com 8.29% 26.04x
healthboards.com 9.18% 25.58x
myfitnesspal.com 34.13% 25.17x
ambitiouskitchen.com 8.29% 25.14x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Web attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Active Lifestyle Enthusiasts audience is Korea Cluster.

Content Affinity Composition Index
Korea Cluster 10.81% 122.02x
Latin American News 10.81% 53.06x
Yoga & Meditation 11.49% 37.34x
Healthy Eating Researchers 9.71% 33.27x
Food Cluster 7.56% 27.69x
Natural Diet & Supplement Researchers 13.45% 27.05x
Vegans & Animal Welfare 8.42% 26.13x
Weight Loss & Nutrition Assistance Researchers 29.18% 26.09x
Paleo & Keto Diet Enthusiasts 24.26% 25.28x
Female Lifestyle Content Readers 7.31% 24.87x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Active Lifestyle Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female