Dstillery Audiences

ACTIVE LIFESTYLE ENTHUSIASTS

Audience Size: 13.2 Thousand Devices

Explore the Active Lifestyle Enthusiasts Audience

Below you'll find more information about the Active Lifestyle Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 13.2 thousand unique devices whose actions qualify for the Active Lifestyle Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Active Lifestyle Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Active Lifestyle Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 58.98% 27.66x
Luxury Fitness Shoppers 46.59% 23.98x
Luxury Athletic Footwear Shoppers 46.59% 23.96x
Health and Fitness Book Readers 52.45% 23.84x
Fitness Enthusiasts 45.85% 23.37x
Indoor Cycling & Spinning Enthusiasts 46.36% 21.69x
Yogis 47.26% 20.50x
Women's Fitness Enthusiasts 41.25% 20.45x
Tea Drinkers 36.87% 20.25x
Running Enthusiasts 40.95% 20.16x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Interest attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Active Lifestyle Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Active Lifestyle Enthusiasts audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.07% 13.87x
Everlane 0.06% 11.57x
LL Bean 0.07% 9.98x
Columbia 0.15% 9.54x
Belk 0.06% 8.98x
Intermix 0.07% 8.89x
Club Monaco 0.06% 7.44x
Free People 0.15% 6.23x
Saint Laurent Paris 0.07% 6.14x
Levi Strauss 0.06% 5.47x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Location attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Active Lifestyle Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Active Lifestyle Enthusiasts audience is fitnessmagazine.com.

Website Composition Index
fitnessmagazine.com 19.73% 32.02x
drweil.com 19.48% 26.98x
wareable.com 10.00% 25.63x
healthboards.com 8.98% 21.79x
detoxinista.com 9.07% 21.67x
t-nation.com 8.60% 21.65x
skinnyms.com 11.02% 21.58x
sparkpeople.com 22.66% 21.55x
bodybuilding.com 34.47% 21.27x
ambitiouskitchen.com 9.92% 20.52x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Web attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Active Lifestyle Enthusiasts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 5.68% 2443.88x
Handyman Tools 5.18% 1508.08x
Local & Travel England - Northern England 6.92% 921.42x
Watches & Jewelry 1.56% 851.15x
Canada News 5.41% 449.52x
Professional Audio Visual 10.81% 214.88x
Serbia & Albania Cluster 7.51% 186.48x
Nepal News 5.22% 177.13x
Korea Cluster 10.81% 122.02x
Bulgaria Cluster 1.42% 103.43x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Active Lifestyle Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female