Dstillery Audiences

ACTIVE LIFESTYLE ENTHUSIASTS

Audience Size: 10.7 Thousand Devices

Explore the Active Lifestyle Enthusiasts Audience

Below you'll find more information about the Active Lifestyle Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 thousand unique devices whose actions qualify for the Active Lifestyle Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Active Lifestyle Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Active Lifestyle Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 65.72% 26.22x
Luxury Athletic Footwear Shoppers 54.51% 22.31x
Luxury Fitness Shoppers 54.42% 22.28x
Health and Fitness Book Readers 59.25% 21.82x
Indoor Cycling & Spinning Enthusiasts 51.05% 21.55x
Fitness Enthusiasts 51.50% 21.34x
Yogis 53.42% 21.04x
Women's Fitness Enthusiasts 48.04% 20.86x
Running Enthusiasts 46.13% 20.35x
Online Exercise Class Users 54.79% 20.00x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Interest attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Active Lifestyle Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Active Lifestyle Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.09% 1.90x
Lane Bryant 0.09% 1.86x
Journeys 0.09% 1.86x
Lorna Jane 0.01% 1.81x
Forever 21 0.09% 1.78x
Urban Outfitters 0.08% 1.58x
Coach 0.09% 1.56x
Aeropostale 0.09% 1.55x
Gymboree 0.09% 1.55x
Chicos 0.09% 1.54x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Location attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Active Lifestyle Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Active Lifestyle Enthusiasts audience is bodybuilding.com.

Website Composition Index
bodybuilding.com 32.65% 29.11x
sparkpeople.com 22.62% 26.61x
kraftrecipes.com 17.99% 25.55x
wellnessmama.com 17.73% 24.99x
myfitnesspal.com 38.35% 24.98x
mindbodygreen.com 24.24% 24.96x
shape.com 43.59% 24.60x
forum.bodybuilding.com 21.20% 24.43x
privy.com 11.60% 24.28x
chocolatecoveredkatie.com 11.56% 23.81x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Web attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Active Lifestyle Enthusiasts audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 10.81% 214.88x
Serbia & Albania Cluster 7.51% 186.48x
Nepal News 5.22% 177.13x
Healthy Eating Researchers 8.30% 51.17x
Yoga & Meditation 10.76% 45.72x
Vegans & Animal Welfare 6.84% 36.30x
Paleo & Keto Diet Enthusiasts 20.05% 36.18x
Crossfit & Obstacle Race Enthusiasts 8.66% 35.14x
Weight Lifting Enthusiasts 13.58% 33.41x
Food Cluster 6.20% 32.96x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Active Lifestyle Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female