Dstillery Audiences

ACTIVE LIFESTYLE ENTHUSIASTS

Audience Size: 17.9 Thousand Devices

Explore the Active Lifestyle Enthusiasts Audience

Below you'll find more information about the Active Lifestyle Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 17.9 thousand unique devices whose actions qualify for the Active Lifestyle Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Active Lifestyle Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Active Lifestyle Enthusiasts audience is Fitness Enthusiasts.

Interest Composition Index
Fitness Enthusiasts 37.03% 20.65x
Luxury Fitness Shoppers 40.39% 20.51x
Luxury Athletic Footwear Shoppers 41.62% 20.25x
Health and Fitness Book Readers 46.11% 19.46x
Yogis 39.72% 18.84x
Women's Fitness Enthusiasts 33.67% 18.75x
Gluten-Free Recipe Researchers 39.38% 18.40x
Running Enthusiasts 31.65% 18.11x
Paleo Eaters 42.13% 17.78x
Weight Lifting Enthusiasts 37.20% 17.78x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Interest attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Active Lifestyle Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Active Lifestyle Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.73% 3.32x
Ann Taylor 0.23% 1.65x
Levi Strauss 0.01% 0.51x
Mens Wearhouse 0.06% 0.50x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Location attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Active Lifestyle Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Active Lifestyle Enthusiasts audience is fitnessmagazine.com.

Website Composition Index
fitnessmagazine.com 18.64% 36.15x
sparkpeople.com 19.06% 34.15x
globalhealingcenter.com 9.53% 32.41x
kingarthurflour.com 12.26% 31.54x
craftsy.com 10.95% 30.74x
myfitnesspal.com 31.81% 30.58x
skinnyms.com 9.53% 30.23x
drweil.com 18.43% 29.04x
healthboards.com 9.22% 26.45x
chocolatecoveredkatie.com 8.39% 25.70x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Web attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Active Lifestyle Enthusiasts audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 10.81% 139.00x
Korea Cluster 10.81% 122.02x
Latin American News 10.81% 53.06x
Spain News - Madrid & Seville 10.81% 47.23x
Gossip & Entertainment 10.81% 35.42x
Yoga & Meditation 10.53% 32.94x
Healthy Eating Researchers 9.47% 30.06x
Food Cluster 7.73% 26.59x
Weight Loss & Nutrition Assistance Researchers 26.27% 25.48x
Natural Diet & Supplement Researchers 13.17% 24.52x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Active Lifestyle Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female