Dstillery Audiences

ACTIVE LIFESTYLE ENTHUSIASTS

Audience Size: 14.8 Thousand Devices

Explore the Active Lifestyle Enthusiasts Audience

Below you'll find more information about the Active Lifestyle Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 14.8 thousand unique devices whose actions qualify for the Active Lifestyle Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Active Lifestyle Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Active Lifestyle Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 54.64% 34.12x
Health and Fitness Book Readers 48.90% 28.35x
Fitness Enthusiasts 39.63% 28.07x
Luxury Athletic Footwear Shoppers 42.03% 27.59x
Luxury Fitness Shoppers 41.56% 27.44x
Indoor Cycling & Spinning Enthusiasts 38.96% 26.81x
Weight Lifting Enthusiasts 41.09% 24.57x
Yogis 41.09% 24.39x
Women's Fitness Enthusiasts 33.89% 24.05x
Running Enthusiasts 33.36% 24.04x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Interest attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Active Lifestyle Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Active Lifestyle Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.47% 1.56x
White House Black Market 0.20% 1.14x
Buckle 0.13% 0.88x
Mens Wearhouse 0.40% 0.83x
Johnston and Murphy 0.07% 0.55x
Carhartt 0.06% 0.27x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Location attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Active Lifestyle Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Active Lifestyle Enthusiasts audience is fitnessmagazine.com.

Website Composition Index
fitnessmagazine.com 20.15% 38.62x
drweil.com 20.20% 33.25x
sparkpeople.com 22.11% 28.62x
skinnyms.com 10.79% 27.23x
healthboards.com 9.31% 26.91x
bodybuilding.com 34.94% 26.27x
fitfoodiefinds.com 9.57% 26.11x
ambitiouskitchen.com 8.77% 25.46x
chocolatecoveredkatie.com 10.97% 25.17x
myfitnesspal.com 36.92% 24.60x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Web attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Active Lifestyle Enthusiasts audience is Korea Cluster.

Content Affinity Composition Index
Korea Cluster 10.81% 122.02x
Latin American News 10.81% 53.06x
Yoga & Meditation 11.34% 37.13x
Healthy Eating Researchers 8.81% 34.85x
Paleo & Keto Diet Enthusiasts 23.55% 28.32x
Food Cluster 7.54% 27.84x
Natural Diet & Supplement Researchers 12.34% 27.32x
Weight Lifting Enthusiasts 13.74% 26.62x
Dermatology 10.41% 26.43x
Vegans & Animal Welfare 7.47% 25.70x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Active Lifestyle Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female