Dstillery Audiences

ACTIVE LIFESTYLE ENTHUSIASTS

Audience Size: 10.1 Thousand Devices

Explore the Active Lifestyle Enthusiasts Audience

Below you'll find more information about the Active Lifestyle Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 thousand unique devices whose actions qualify for the Active Lifestyle Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Active Lifestyle Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Active Lifestyle Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 65.74% 28.12x
Indoor Cycling & Spinning Enthusiasts 51.59% 24.42x
Luxury Fitness Shoppers 53.44% 24.37x
Luxury Athletic Footwear Shoppers 53.44% 24.37x
Yogis 53.23% 23.04x
Health and Fitness Book Readers 57.13% 22.94x
Fitness Enthusiasts 50.46% 22.72x
Running Enthusiasts 47.59% 22.56x
Women's Fitness Enthusiasts 48.21% 21.87x
Online Exercise Class Users 56.10% 21.74x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Interest attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Active Lifestyle Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Active Lifestyle Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.19% 2.79x
Zumiez 0.10% 1.97x
Banana Republic 0.10% 1.92x
Lorna Jane 0.01% 1.81x
Gap 0.10% 1.78x
Old Navy 0.10% 1.67x
Journeys 0.10% 1.60x
Coach 0.09% 1.56x
J. Crew 0.08% 1.42x
Michael Kors 0.08% 1.40x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Location attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Active Lifestyle Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Active Lifestyle Enthusiasts audience is bodybuilding.com.

Website Composition Index
bodybuilding.com 31.10% 29.92x
kraftrecipes.com 14.94% 28.30x
forum.bodybuilding.com 19.74% 26.97x
mindbodygreen.com 23.59% 26.53x
myfitnesspal.com 38.35% 26.00x
sparkpeople.com 22.27% 25.65x
wellnessmama.com 16.72% 24.96x
shape.com 44.89% 23.48x
heart.org 15.16% 23.17x
verywellfit.com 45.19% 22.80x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Web attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Active Lifestyle Enthusiasts audience is Serbia & Albania Cluster.

Content Affinity Composition Index
Serbia & Albania Cluster 7.51% 186.48x
Nepal News 5.22% 177.13x
Healthy Eating Researchers 7.28% 51.11x
Yoga & Meditation 10.87% 50.69x
Vegans & Animal Welfare 6.87% 42.21x
Paleo & Keto Diet Enthusiasts 18.36% 41.36x
Natural Diet & Supplement Researchers 8.92% 40.52x
Weight Lifting Enthusiasts 13.44% 37.97x
Food Cluster 5.64% 37.54x
Dermatology 6.15% 35.35x
Composition Percentage: The overlap percentage between the Active Lifestyle Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Active Lifestyle Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Active Lifestyle Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female