Dstillery Audiences

AFRICAN AMERICAN CELEBRITY GOSSIP

Audience Size: 5.5 Million Devices

Explore the African American Celebrity Gossip Audience

Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the African American Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African American Celebrity Gossip audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 32.79% 11.25x
Black-Owned Business Researchers 40.83% 10.89x
Urban Movie Channel Watchers 36.08% 9.68x
Celebrity Gossip Fans 14.37% 9.05x
Black History Researchers 29.92% 8.77x
Entertainment & Tabloid Magazine Readers 13.07% 8.67x
Women's Fashion Magazine Readers 10.40% 8.41x
Entertainment Industry Decision Makers 10.98% 8.31x
Fall/Winter 2021 High-End Fashion Brands Content Readers 5.45% 8.29x
TV Advertising Professionals 9.66% 8.17x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is Chicos.

Location Composition Index
Chicos 0.01% 1.14x
The Childrens Place 0.02% 1.09x
Old Navy 0.02% 1.08x
Jos A. Bank Clothiers 0.01% 1.03x
LOFT 0.01% 1.02x
Zumiez 0.01% 1.01x
Lane Bryant 0.01% 1.00x
Victoria's Secret 0.02% 1.00x
Dressbarn 0.01% 0.96x
Express 0.01% 0.94x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The African American Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African American Celebrity Gossip audience is rollingout.com.

Website Composition Index
rollingout.com 7.16% 25.56x
blacknews.com 2.43% 24.43x
lovebscott.com 4.90% 24.17x
radiofacts.com 1.26% 23.80x
theybf.com 2.05% 23.74x
hellobeautiful.com 10.21% 23.45x
mediatakeout.com 1.19% 23.29x
tvone.tv 1.81% 23.04x
becauseofthemwecan.com 2.97% 23.02x
thereal.com 1.48% 23.01x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.04% 14.67x
African-American Hair 0.13% 10.66x
LGBTQ Advocacy 3.99% 9.25x
Assorted Topics (Freebies, Gardens, Jewelry) 1.26% 8.87x
Caribbean Cluster 1.51% 8.42x
Liberal Media - Political Activism 1.15% 8.16x
Fashion Cluster 4.93% 7.72x
Assorted Topics (Television, Origami, Men's Health) 0.30% 7.10x
Memphis News 1.10% 6.95x
Feminism 0.11% 6.74x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male