Dstillery Audiences

AFRICAN AMERICAN CELEBRITY GOSSIP

Audience Size: 11 Million Devices

Explore the African American Celebrity Gossip Audience

Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 11 million unique devices whose actions qualify for the African American Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African American Celebrity Gossip audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 29.80% 9.92x
Readers of Jamaican Content 21.32% 9.41x
Celebrity Gossip Fans 20.15% 8.79x
Entertainment & Tabloid Magazine Readers 18.90% 8.62x
Entertainment Industry Decision Makers 17.42% 8.25x
TV Advertising Professionals 16.62% 7.88x
Liberal News Readers 15.87% 7.81x
LGBT Activists 17.68% 7.72x
Women's Fashion Magazine Readers 17.35% 7.42x
Hair Care Shoppers 16.51% 7.39x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.05% 1.33x
Forever 21 0.03% 1.31x
Zara 0.01% 1.28x
Aeropostale 0.04% 1.27x
H&M 0.04% 1.27x
Ann Taylor 0.01% 1.24x
Gymboree 0.03% 1.23x
Express 0.04% 1.22x
Gap 0.05% 1.21x
Victoria's Secret 0.07% 1.21x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The African American Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African American Celebrity Gossip audience is urbanbellemag.com.

Website Composition Index
urbanbellemag.com 9.46% 21.11x
getuperica.com 1.79% 20.65x
theybf.com 7.12% 20.31x
thatgrapejuice.net 7.37% 20.26x
thejasminebrand.com 18.29% 20.12x
rickeysmileymorningshow.com 5.64% 19.78x
tvone.tv 5.31% 19.58x
92q.com 1.70% 19.39x
cassiuslife.com 3.52% 19.22x
essence.com 3.47% 19.09x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.44% 12.41x
African-American Hair 2.09% 8.58x
Caribbean Cluster 2.31% 8.01x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 7.26x
Mysticism 0.13% 7.12x
South Africa News Cluster 1.91% 7.11x
Celebrity Gossip 0.89% 6.95x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.17% 6.92x
Instagram Management 0.10% 6.91x
Men's Fashion Shopping 0.06% 6.87x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female