Dstillery Audiences

AFRICAN AMERICAN CELEBRITY GOSSIP

Audience Size: 9.5 Million Devices

Explore the African American Celebrity Gossip Audience

Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 9.5 million unique devices whose actions qualify for the African American Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African American Celebrity Gossip audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 19.98% 8.56x
Readers of Jamaican Content 17.23% 7.65x
Celebrity Gossip Fans 15.56% 7.07x
Entertainment & Tabloid Magazine Readers 14.03% 6.73x
Entertainment Industry Decision Makers 13.47% 6.55x
Reality TV Show Watchers 13.20% 6.36x
TV Advertising Professionals 13.17% 6.21x
Women's Fashion Magazine Readers 12.51% 6.04x
LGBT Activists 14.34% 5.96x
Hair Care Shoppers 12.37% 5.96x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is Supreme.

Location Composition Index
Supreme 0.02% 1.45x
Uniqlo 0.02% 1.34x
Topshop 0.02% 1.33x
Belk 0.01% 1.29x
Hugo Boss 0.04% 1.27x
Urban Outfitters 0.05% 1.26x
Jos A. Bank Clothiers 0.35% 1.23x
Zara 0.03% 1.22x
Mens Wearhouse 0.55% 1.19x
Old Navy 0.11% 1.18x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The African American Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African American Celebrity Gossip audience is urbanbellemag.com.

Website Composition Index
urbanbellemag.com 3.20% 24.56x
blackbusiness.org 1.86% 24.22x
getuperica.com 2.47% 23.94x
thejasminebrand.com 14.61% 23.64x
rickeysmileymorningshow.com 8.59% 23.27x
whenlovewasreal.com 1.81% 23.24x
theybf.com 5.59% 23.21x
rollingout.com 6.12% 22.70x
blacknews.com 3.37% 22.64x
lovebscott.com 6.92% 22.61x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.62% 9.00x
African-American Hair 3.24% 6.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 6.30x
Caribbean Cluster 1.86% 6.10x
Local & Travel England - East Midlands 0.16% 6.03x
Celebrity Gossip 1.76% 5.80x
Mysticism 0.18% 5.67x
Hip-Hop Enthusiast 29.12% 5.65x
Instagram Management 0.41% 5.40x
Feminism 0.63% 5.37x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female