Explore the African American Celebrity Gossip Audience
Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the African American Celebrity Gossip audience.
INTERESTS
The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African American Celebrity Gossip audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 32.79% | 11.25x |
| Black-Owned Business Researchers | 40.83% | 10.89x |
| Urban Movie Channel Watchers | 36.08% | 9.68x |
| Celebrity Gossip Fans | 14.37% | 9.05x |
| Black History Researchers | 29.92% | 8.77x |
| Entertainment & Tabloid Magazine Readers | 13.07% | 8.67x |
| Women's Fashion Magazine Readers | 10.40% | 8.41x |
| Entertainment Industry Decision Makers | 10.98% | 8.31x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 5.45% | 8.29x |
| TV Advertising Professionals | 9.66% | 8.17x |
Composition Percentage:
The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
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APPAREL RETAILERS
The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.14x |
| The Childrens Place | 0.02% | 1.09x |
| Old Navy | 0.02% | 1.08x |
| Jos A. Bank Clothiers | 0.01% | 1.03x |
| LOFT | 0.01% | 1.02x |
| Zumiez | 0.01% | 1.01x |
| Lane Bryant | 0.01% | 1.00x |
| Victoria's Secret | 0.02% | 1.00x |
| Dressbarn | 0.01% | 0.96x |
| Express | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
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WEBSITES
The African American Celebrity Gossip audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African American Celebrity Gossip audience is rollingout.com.
| Website | Composition | Index |
| rollingout.com | 7.16% | 25.56x |
| blacknews.com | 2.43% | 24.43x |
| lovebscott.com | 4.90% | 24.17x |
| radiofacts.com | 1.26% | 23.80x |
| theybf.com | 2.05% | 23.74x |
| hellobeautiful.com | 10.21% | 23.45x |
| mediatakeout.com | 1.19% | 23.29x |
| tvone.tv | 1.81% | 23.04x |
| becauseofthemwecan.com | 2.97% | 23.02x |
| thereal.com | 1.48% | 23.01x |
Composition Percentage:
The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.04% | 14.67x |
| African-American Hair | 0.13% | 10.66x |
| LGBTQ Advocacy | 3.99% | 9.25x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 1.26% | 8.87x |
| Caribbean Cluster | 1.51% | 8.42x |
| Liberal Media - Political Activism | 1.15% | 8.16x |
| Fashion Cluster | 4.93% | 7.72x |
| Assorted Topics (Television, Origami, Men's Health) | 0.30% | 7.10x |
| Memphis News | 1.10% | 6.95x |
| Feminism | 0.11% | 6.74x |
Composition Percentage:
The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
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DEMOGRAPHICS
The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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