Dstillery Audiences

AFRICAN AMERICAN CELEBRITY GOSSIP

Audience Size: 5.5 Million Devices

Explore the African American Celebrity Gossip Audience

Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the African American Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African American Celebrity Gossip audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 35.04% 11.30x
Black-Owned Business Researchers 38.49% 10.49x
Entertainment & Tabloid Magazine Readers 19.61% 10.29x
Entertainment Industry Decision Makers 17.52% 9.91x
Celebrity Gossip Fans 19.45% 9.86x
Readers of Jamaican Content 22.40% 9.68x
TV Advertising Professionals 16.46% 9.66x
Black History Researchers 33.67% 9.66x
Liberal News Readers 16.38% 9.50x
United Kingdom News Readers 17.41% 9.21x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.79x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The African American Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African American Celebrity Gossip audience is urbanbellemag.com.

Website Composition Index
urbanbellemag.com 7.50% 32.05x
theybf.com 4.07% 30.77x
allhiphop.com 2.45% 29.89x
lovebscott.com 9.10% 29.84x
blavity.com 7.80% 29.47x
cassiuslife.com 2.63% 29.38x
getuperica.com 1.61% 29.04x
thatgrapejuice.net 7.24% 28.94x
blacknews.com 3.62% 28.84x
hellobeautiful.com 5.41% 28.83x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 17.71x
African-American Hair 0.64% 11.52x
Women Shoppers 0.88% 9.41x
Fashion & Retail 0.66% 9.14x
Liberal Media - Political Activism 2.81% 9.03x
Caribbean Cluster 2.49% 9.01x
Celebrity Gossip 0.40% 8.77x
South Africa News Cluster 1.37% 8.56x
LGBTQ Advocacy 4.05% 8.36x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 8.36x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female