Dstillery Audiences

AFRICAN AMERICAN CELEBRITY GOSSIP

Audience Size: 4.6 Million Devices

Explore the African American Celebrity Gossip Audience

Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the African American Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African American Celebrity Gossip audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 42.64% 14.05x
Arkansas Razorbacks Fans 27.11% 12.61x
Celebrity Gossip Fans 22.38% 11.18x
Black-Owned Business Researchers 39.21% 9.92x
Retired Government Employees 4.25% 9.90x
Readers of Jamaican Content 22.37% 9.58x
Entertainment & Tabloid Magazine Readers 16.56% 9.44x
TV Advertising Professionals 8.91% 9.19x
Luxury Athletic Footwear Shoppers 17.72% 9.13x
Luxury Womens Brands Shoppers 11.01% 9.10x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.22x
Old Navy 0.01% 1.10x
Gymboree 0.01% 1.00x
Urban Outfitters 0.01% 0.99x
Maurices 0.02% 0.74x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The African American Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African American Celebrity Gossip audience is rollingout.com.

Website Composition Index
rollingout.com 1.96% 32.61x
blacknews.com 1.21% 32.33x
urbanbellemag.com 4.76% 31.58x
mtonews.com 1.02% 30.39x
lovebscott.com 2.33% 30.24x
cassiuslife.com 1.85% 29.58x
bckonline.com 3.11% 29.28x
atlantablackstar.com 29.56% 29.27x
steveharveyfm.com 1.62% 28.93x
becauseofthemwecan.com 2.15% 28.84x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Assorted Topics (Freebies, Gardens, Jewelry).

Content Affinity Composition Index
Assorted Topics (Freebies, Gardens, Jewelry) 0.72% 11.55x
African-American Hair 0.03% 10.33x
LGBTQ Advocacy 2.80% 9.05x
Fashion Cluster 4.48% 7.59x
Caribbean Cluster 1.01% 7.20x
Assorted Topics (Television, Origami, Men's Health) 0.16% 7.08x
Video Content Sites 0.14% 6.52x
Memphis News 1.11% 6.38x
Australia & New Zealand Media 0.82% 6.25x
Fox News Content Consumers 3.02% 5.97x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male