Dstillery Audiences

AFRICAN AMERICAN CELEBRITY GOSSIP

Audience Size: 8.8 Million Devices

Explore the African American Celebrity Gossip Audience

Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 8.8 million unique devices whose actions qualify for the African American Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African American Celebrity Gossip audience is Readers of African American Content.

Interest Composition Index
Readers of African American Content 28.43% 15.01x
Readers of Jamaican Content 19.84% 9.84x
Hip Hop Fans 21.60% 9.60x
Celebrity Gossip Fans 15.49% 8.82x
Entertainment & Tabloid Magazine Readers 13.21% 8.42x
Entertainment Industry Decision Makers 13.10% 8.25x
Reality TV Show Watchers 14.91% 8.10x
TV Advertising Professionals 12.44% 7.88x
Women's Fashion Magazine Readers 12.21% 7.59x
LGBT Activists 15.28% 7.53x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is Everlane.

Location Composition Index
Everlane 0.00% 2.27x
Belk 0.03% 1.50x
The Childrens Place 0.07% 1.47x
American Apparel 0.04% 1.44x
H&M 0.04% 1.33x
Supreme 0.00% 1.33x
Club Monaco 0.01% 1.32x
Urban Outfitters 0.05% 1.32x
Journeys 0.04% 1.32x
Lane Bryant 0.05% 1.29x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The African American Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African American Celebrity Gossip audience is urbanbellemag.com.

Website Composition Index
urbanbellemag.com 2.13% 39.74x
rickeysmileymorningshow.com 7.19% 37.51x
getuperica.com 1.26% 37.00x
theblackloop.com 1.98% 36.50x
blackbusiness.org 2.04% 35.65x
theybf.com 4.95% 35.01x
essence.com 8.11% 34.94x
rollingout.com 1.88% 34.43x
lovebscott.com 9.29% 34.31x
tvone.tv 5.94% 34.07x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.49% 13.66x
African-American Hair 4.75% 10.53x
Celebrity Gossip 2.56% 9.06x
Feminism 0.74% 8.55x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.18% 8.49x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.14% 8.47x
Instagram Management 0.63% 8.09x
Caribbean Cluster 1.69% 8.04x
Hip-Hop Enthusiast 22.74% 7.85x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.60% 7.54x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male