Dstillery Audiences

AFRICAN AMERICAN CELEBRITY GOSSIP

Audience Size: 8.3 Million Devices

Explore the African American Celebrity Gossip Audience

Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 8.3 million unique devices whose actions qualify for the African American Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African American Celebrity Gossip audience is Readers of African American Content.

Interest Composition Index
Readers of African American Content 30.05% 15.75x
Readers of Jamaican Content 20.63% 10.08x
Hip Hop Fans 21.69% 9.15x
Celebrity Gossip Fans 16.06% 8.91x
Entertainment & Tabloid Magazine Readers 13.54% 8.52x
Entertainment Industry Decision Makers 13.57% 8.30x
TV Advertising Professionals 12.81% 7.94x
Women's Fashion Magazine Readers 12.58% 7.75x
LGBT Activists 16.00% 7.72x
Hair Care Shoppers 12.77% 7.52x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.06% 1.44x
Zara 0.03% 1.43x
Levi Strauss 0.01% 1.42x
Belk 0.02% 1.39x
Lane Bryant 0.04% 1.30x
Urban Outfitters 0.05% 1.28x
Brooks Brothers 0.03% 1.28x
Zumiez 0.03% 1.28x
Express 0.03% 1.26x
Gap 0.10% 1.25x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The African American Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African American Celebrity Gossip audience is askkissy.com.

Website Composition Index
askkissy.com 0.71% 45.04x
winbuzzer.com 0.06% 44.82x
mydish.com 0.04% 44.81x
whenlovewasreal.com 0.96% 44.36x
urbanbellemag.com 1.96% 44.16x
radiofacts.com 0.09% 44.14x
rhymeswithsnitch.com 0.05% 43.24x
webuyblack.com 0.14% 43.17x
ad-groups.com 0.05% 42.85x
whenrapwasreal.com 1.10% 42.52x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.51% 14.94x
African-American Hair 5.18% 11.25x
Celebrity Gossip 2.71% 9.65x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.14% 9.14x
Feminism 0.81% 9.14x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.19% 8.83x
Instagram Management 0.71% 8.53x
Hip-Hop Enthusiast 20.35% 8.48x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.65% 8.35x
Caribbean Cluster 1.67% 8.31x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African American Celebrity Gossip audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000