Dstillery Audiences

AFRICAN AMERICAN CELEBRITY GOSSIP

Audience Size: 6.2 Million Devices

Explore the African American Celebrity Gossip Audience

Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the African American Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African American Celebrity Gossip audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 32.59% 11.83x
Black-Owned Business Researchers 36.31% 11.30x
Entertainment & Tabloid Magazine Readers 20.28% 10.66x
Celebrity Gossip Fans 19.97% 10.32x
Entertainment Industry Decision Makers 18.28% 10.21x
Urban Movie Channel Watchers 31.95% 10.13x
Readers of Jamaican Content 22.27% 10.05x
TV Advertising Professionals 17.09% 10.01x
Black History Researchers 32.20% 10.00x
Liberal News Readers 16.26% 9.92x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.28x
Express 0.01% 1.16x
Aeropostale 0.01% 1.12x
The Childrens Place 0.01% 1.04x
Mens Wearhouse 0.01% 0.99x
Journeys 0.02% 0.99x
Buckle 0.01% 0.98x
Old Navy 0.01% 0.95x
Victoria's Secret 0.02% 0.93x
Carhartt 0.09% 0.81x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The African American Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African American Celebrity Gossip audience is urbanbellemag.com.

Website Composition Index
urbanbellemag.com 9.79% 29.35x
theybf.com 5.16% 28.58x
allhiphop.com 3.48% 27.82x
lovebscott.com 11.33% 27.77x
rickeysmileymorningshow.com 3.27% 27.57x
hellobeautiful.com 6.05% 27.53x
tvone.tv 4.67% 27.52x
cassiuslife.com 2.75% 27.33x
thatgrapejuice.net 8.09% 27.13x
blacknews.com 3.57% 27.09x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.11% 17.33x
African-American Hair 0.82% 11.59x
Men's Fashion Shopping 0.02% 10.57x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.02% 10.16x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 9.64x
Caribbean Cluster 2.62% 9.20x
Women Shoppers 1.36% 9.17x
South Africa News Cluster 1.71% 9.16x
Celebrity Gossip 0.46% 9.12x
Liberal Media - Political Activism 2.94% 8.99x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female