Dstillery Audiences

AFRICAN AMERICAN CELEBRITY GOSSIP

Audience Size: 6.2 Million Devices

Explore the African American Celebrity Gossip Audience

Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the African American Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African American Celebrity Gossip audience is Black-Owned Business Researchers.

Interest Composition Index
Black-Owned Business Researchers 40.25% 10.95x
Hip Hop Fans 32.89% 10.74x
Black History Researchers 32.36% 9.13x
Urban Movie Channel Watchers 31.96% 8.59x
Entertainment & Tabloid Magazine Readers 16.12% 8.54x
Celebrity Gossip Fans 16.16% 8.44x
Entertainment Industry Decision Makers 14.36% 8.09x
TV Advertising Professionals 13.21% 7.99x
Women's Fashion Magazine Readers 13.95% 7.89x
Gen Z Audience 11.18% 7.79x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is LOFT.

Location Composition Index
LOFT 0.02% 1.06x
Dressbarn 0.02% 1.04x
Mens Wearhouse 0.03% 1.04x
Jos A. Bank Clothiers 0.02% 1.03x
Old Navy 0.03% 1.02x
H&M 0.01% 1.00x
Lane Bryant 0.02% 1.00x
Express 0.02% 1.00x
Gap 0.02% 0.96x
Chicos 0.02% 0.95x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The African American Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African American Celebrity Gossip audience is urbanbellemag.com.

Website Composition Index
urbanbellemag.com 4.31% 29.25x
lovebscott.com 4.27% 27.69x
theybf.com 2.50% 26.49x
cassiuslife.com 2.52% 26.41x
tvone.tv 2.89% 25.70x
thatgrapejuice.net 6.99% 25.69x
blacknews.com 3.29% 25.59x
bossip.com 11.49% 25.36x
rollingout.com 12.44% 25.32x
ebony.com 1.65% 25.18x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.04% 12.04x
African-American Hair 0.30% 10.87x
Fashion & Retail 0.09% 8.75x
Caribbean Cluster 1.90% 8.42x
Liberal Media - Political Activism 1.78% 8.13x
LGBTQ Advocacy 3.36% 7.84x
Women Shoppers 0.23% 7.70x
Conscious Living 1.40% 7.19x
Fashion Cluster 4.59% 7.13x
Natural & Healthy Living Researchers 0.10% 7.12x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male