Dstillery Audiences

AFRICAN AMERICAN CELEBRITY GOSSIP

Audience Size: 6.6 Million Devices

Explore the African American Celebrity Gossip Audience

Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the African American Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African American Celebrity Gossip audience is Black-Owned Business Researchers.

Interest Composition Index
Black-Owned Business Researchers 36.85% 11.03x
Hip Hop Fans 34.46% 10.98x
Entertainment & Tabloid Magazine Readers 18.94% 9.50x
Black History Researchers 32.43% 9.22x
Celebrity Gossip Fans 18.59% 9.13x
Entertainment Industry Decision Makers 17.06% 8.98x
Urban Movie Channel Watchers 27.73% 8.75x
TV Advertising Professionals 16.11% 8.73x
Liberal News Readers 16.02% 8.64x
Women's Fashion Magazine Readers 15.88% 8.29x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is Journeys.

Location Composition Index
Journeys 0.01% 1.07x
Victoria's Secret 0.01% 1.03x
Mens Wearhouse 0.01% 0.99x
The Childrens Place 0.01% 0.93x
Old Navy 0.01% 0.86x
Carhartt 0.08% 0.83x
Maurices 0.01% 0.78x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The African American Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African American Celebrity Gossip audience is urbanbellemag.com.

Website Composition Index
urbanbellemag.com 5.43% 28.86x
lovebscott.com 5.99% 27.40x
allhiphop.com 1.48% 27.10x
theybf.com 3.17% 26.21x
blacknews.com 3.12% 26.17x
cassiuslife.com 2.53% 25.99x
getuperica.com 1.17% 25.87x
thatgrapejuice.net 6.26% 25.73x
tvone.tv 3.64% 25.45x
rollingout.com 12.64% 25.38x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 16.94x
African-American Hair 0.49% 11.15x
Consumer Rewards 0.01% 10.55x
Fashion & Retail 0.36% 8.96x
Caribbean Cluster 2.17% 8.67x
Women Shoppers 0.56% 8.62x
Liberal Media - Political Activism 2.43% 8.62x
Celebrity Gossip 0.39% 8.14x
LGBTQ Advocacy 3.86% 8.10x
London Tourism & Events 0.02% 7.98x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male