Dstillery Audiences

AFRICAN AMERICAN CELEBRITY GOSSIP

Audience Size: 4.9 Million Devices

Explore the African American Celebrity Gossip Audience

Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the African American Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African American Celebrity Gossip audience is Celebrity Gossip Fans.

Interest Composition Index
Celebrity Gossip Fans 19.14% 10.63x
Hip Hop Fans 33.09% 10.29x
Black-Owned Business Researchers 42.00% 10.07x
Urban Movie Channel Watchers 37.00% 9.34x
Entertainment & Tabloid Magazine Readers 14.31% 9.02x
Streaming Radio Listeners 16.14% 8.64x
Entertainment Industry Decision Makers 8.33% 8.44x
Law Enforcement Officers 19.72% 8.33x
Women's Fashion Magazine Readers 8.33% 8.25x
TV Advertising Professionals 7.19% 8.20x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is American Apparel.

Location Composition Index
American Apparel 0.01% 1.27x
Lane Bryant 0.01% 1.22x
Dressbarn 0.01% 1.14x
Gap 0.01% 1.12x
Aeropostale 0.02% 1.12x
Old Navy 0.03% 1.10x
H&M 0.02% 1.10x
Lululemon 0.01% 1.02x
Mens Wearhouse 0.02% 0.99x
Express 0.02% 0.95x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The African American Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African American Celebrity Gossip audience is rollingout.com.

Website Composition Index
rollingout.com 4.25% 28.92x
blacknews.com 1.71% 28.02x
lovebscott.com 3.22% 27.38x
cassiuslife.com 2.09% 27.28x
theybf.com 1.58% 26.53x
mtonews.com 2.25% 26.40x
becauseofthemwecan.com 2.20% 26.09x
urbanbellemag.com 7.11% 26.03x
bckonline.com 5.40% 25.81x
bossip.com 16.35% 25.79x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.02% 13.18x
African-American Hair 0.06% 9.68x
Assorted Topics (Freebies, Gardens, Jewelry) 1.07% 9.33x
LGBTQ Advocacy 3.69% 8.99x
Caribbean Cluster 1.19% 8.21x
Fashion Cluster 5.71% 7.18x
Liberal Media - Political Activism 0.87% 6.78x
Assorted Topics (Television, Origami, Men's Health) 0.22% 6.60x
Women Shoppers 0.02% 6.23x
Australia & New Zealand Media 0.54% 6.01x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male