Dstillery Audiences

AFRICAN AMERICAN CELEBRITY GOSSIP

Audience Size: 10.9 Million Devices

Explore the African American Celebrity Gossip Audience

Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 million unique devices whose actions qualify for the African American Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African American Celebrity Gossip audience is UMC Contextually Relevant Audience.

Interest Composition Index
UMC Contextually Relevant Audience 37.57% 11.81x
Hip Hop Fans 28.68% 9.59x
Urban Movie Channel Watchers 30.05% 8.80x
Readers of Jamaican Content 20.48% 8.49x
Entertainment & Tabloid Magazine Readers 18.81% 8.26x
Celebrity Gossip Fans 19.09% 8.17x
Entertainment Industry Decision Makers 16.95% 7.88x
TV Advertising Professionals 15.92% 7.62x
Liberal News Readers 15.62% 7.60x
Hair Care Shoppers 15.71% 7.20x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.25x
Victoria's Secret 0.01% 1.20x
Journeys 0.01% 1.20x
Old Navy 0.01% 1.11x
Mens Wearhouse 0.01% 1.06x
Carhartt 0.12% 0.78x
Maurices 0.01% 0.74x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The African American Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African American Celebrity Gossip audience is urbanbellemag.com.

Website Composition Index
urbanbellemag.com 10.52% 19.24x
thejasminebrand.com 13.42% 18.88x
getuperica.com 1.66% 18.79x
theybf.com 6.63% 18.72x
rickeysmileymorningshow.com 4.23% 18.52x
tvone.tv 4.82% 18.29x
thatgrapejuice.net 7.54% 18.22x
kysdc.com 1.65% 18.14x
rollingout.com 16.67% 17.94x
icecreamconvos.com 3.41% 17.87x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.24% 12.15x
African-American Hair 1.56% 8.56x
Caribbean Cluster 2.93% 7.39x
Men's Fashion Shopping 0.04% 7.28x
Local & Travel England - East Midlands 0.16% 7.24x
Cars, Travel & Food 0.01% 7.15x
South Africa News Cluster 2.12% 6.81x
Instagram Management 0.04% 6.71x
Feminism 0.36% 6.71x
Fashion Cluster 4.87% 6.55x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female