Explore the African American Celebrity Gossip Audience
Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the African American Celebrity Gossip audience.
INTERESTS
The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African American Celebrity Gossip audience is Black-Owned Business Researchers.
| Interest | Composition | Index |
| Black-Owned Business Researchers | 40.25% | 10.95x |
| Hip Hop Fans | 32.89% | 10.74x |
| Black History Researchers | 32.36% | 9.13x |
| Urban Movie Channel Watchers | 31.96% | 8.59x |
| Entertainment & Tabloid Magazine Readers | 16.12% | 8.54x |
| Celebrity Gossip Fans | 16.16% | 8.44x |
| Entertainment Industry Decision Makers | 14.36% | 8.09x |
| TV Advertising Professionals | 13.21% | 7.99x |
| Women's Fashion Magazine Readers | 13.95% | 7.89x |
| Gen Z Audience | 11.18% | 7.79x |
Composition Percentage:
The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
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APPAREL RETAILERS
The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.02% | 1.06x |
| Dressbarn | 0.02% | 1.04x |
| Mens Wearhouse | 0.03% | 1.04x |
| Jos A. Bank Clothiers | 0.02% | 1.03x |
| Old Navy | 0.03% | 1.02x |
| H&M | 0.01% | 1.00x |
| Lane Bryant | 0.02% | 1.00x |
| Express | 0.02% | 1.00x |
| Gap | 0.02% | 0.96x |
| Chicos | 0.02% | 0.95x |
Composition Percentage:
The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
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WEBSITES
The African American Celebrity Gossip audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African American Celebrity Gossip audience is urbanbellemag.com.
| Website | Composition | Index |
| urbanbellemag.com | 4.31% | 29.25x |
| lovebscott.com | 4.27% | 27.69x |
| theybf.com | 2.50% | 26.49x |
| cassiuslife.com | 2.52% | 26.41x |
| tvone.tv | 2.89% | 25.70x |
| thatgrapejuice.net | 6.99% | 25.69x |
| blacknews.com | 3.29% | 25.59x |
| bossip.com | 11.49% | 25.36x |
| rollingout.com | 12.44% | 25.32x |
| ebony.com | 1.65% | 25.18x |
Composition Percentage:
The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.04% | 12.04x |
| African-American Hair | 0.30% | 10.87x |
| Fashion & Retail | 0.09% | 8.75x |
| Caribbean Cluster | 1.90% | 8.42x |
| Liberal Media - Political Activism | 1.78% | 8.13x |
| LGBTQ Advocacy | 3.36% | 7.84x |
| Women Shoppers | 0.23% | 7.70x |
| Conscious Living | 1.40% | 7.19x |
| Fashion Cluster | 4.59% | 7.13x |
| Natural & Healthy Living Researchers | 0.10% | 7.12x |
Composition Percentage:
The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
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DEMOGRAPHICS
The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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