Dstillery Audiences

AFRICAN AMERICAN CELEBRITY GOSSIP

Audience Size: 9.1 Million Devices

Explore the African American Celebrity Gossip Audience

Below you'll find more information about the African American Celebrity Gossip audience, broken down in different categories based on their digital and physical behaviors. These are 9.1 million unique devices whose actions qualify for the African American Celebrity Gossip audience.

Dstillery Crafted Audiences

INTERESTS

The African American Celebrity Gossip audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African American Celebrity Gossip audience is Readers of African American Content.

Interest Composition Index
Readers of African American Content 26.52% 15.40x
Hip Hop Fans 21.12% 10.56x
Readers of Jamaican Content 17.40% 10.41x
Celebrity Gossip Fans 14.08% 9.39x
Entertainment & Tabloid Magazine Readers 12.88% 8.79x
Entertainment Industry Decision Makers 12.23% 8.69x
Reality TV Show Watchers 13.96% 8.46x
TV Advertising Professionals 11.92% 8.25x
Women's Fashion Magazine Readers 11.61% 7.94x
LGBT Activists 13.98% 7.90x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Interest attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African American Celebrity Gossip audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African American Celebrity Gossip audience is Everlane.

Location Composition Index
Everlane 0.01% 1.80x
Express Outlets 0.01% 1.66x
The Childrens Place 0.08% 1.51x
Zara 0.04% 1.36x
Journeys 0.06% 1.36x
Supreme 0.01% 1.36x
H&M 0.06% 1.34x
Belk 0.02% 1.34x
Zumiez 0.04% 1.30x
Aeropostale 0.03% 1.30x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Location attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Web Insights

WEBSITES

The African American Celebrity Gossip audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African American Celebrity Gossip audience is urbanbellemag.com.

Website Composition Index
urbanbellemag.com 1.86% 40.21x
theblackloop.com 1.32% 37.86x
rickeysmileymorningshow.com 6.88% 36.98x
blackbusiness.org 2.88% 36.90x
theybf.com 4.98% 36.75x
getuperica.com 1.67% 36.54x
whenlovewasreal.com 1.11% 36.22x
essence.com 5.87% 35.30x
92q.com 1.30% 35.28x
rollingout.com 3.21% 34.65x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Web attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African American Celebrity Gossip audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.57% 13.73x
African-American Hair 4.25% 10.58x
Celebrity Gossip 2.23% 9.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 9.04x
Assorted Topics (Television, Origami, Men's Health) 0.12% 8.96x
Feminism 0.71% 8.81x
Caribbean Cluster 1.65% 8.47x
Instagram Management 0.52% 8.47x
Local & Travel England - East Midlands 0.11% 8.21x
Mysticism 0.14% 8.19x
Composition Percentage: The overlap percentage between the African American Celebrity Gossip audience and the Content Affinity attribute.
Index: A comparison of the African American Celebrity Gossip audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African American Celebrity Gossip audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male