Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 311 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 66.32% | 30.21x |
| Wig Shoppers | 72.75% | 28.02x |
| Trendy Shoe Shoppers | 40.64% | 19.19x |
| Readers of Jamaican Content | 39.54% | 19.10x |
| Hair Care Shoppers | 35.15% | 17.68x |
| Natural and Holistic Health Researchers | 37.41% | 17.64x |
| Discount Health Insurance Researchers | 38.10% | 17.36x |
| Adult Acne Sufferers | 38.19% | 17.23x |
| Shapewear & Leggings Shoppers | 39.01% | 16.95x |
| Cosmetics and Beauty Shoppers | 53.81% | 16.84x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.02% | 3.22x |
| Dressbarn | 0.02% | 2.99x |
| Express | 0.02% | 2.26x |
| The Childrens Place | 0.02% | 2.11x |
| Journeys | 0.02% | 2.06x |
| Old Navy | 0.02% | 1.91x |
| American Eagle Outfitters | 0.01% | 1.86x |
| Victoria's Secret | 0.01% | 1.13x |
| Carhartt | 0.07% | 0.58x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is glamourtress.com.
| Website | Composition | Index |
| glamourtress.com | 22.04% | 553.98x |
| myfirstwig.com | 9.32% | 373.62x |
| themanechoice.com | 6.79% | 371.40x |
| curlynikki.com | 19.68% | 354.04x |
| naturalhairrules.com | 11.55% | 347.62x |
| curls.biz | 9.69% | 330.87x |
| devacurl.com | 9.96% | 315.94x |
| hairstopandshop.com | 6.11% | 314.95x |
| blackhairinformation.com | 8.66% | 293.64x |
| wigsis.com | 20.04% | 256.47x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 1.43% | 54.67x |
| Hair & Beauty | 4.76% | 43.28x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.23% | 40.53x |
| Women Shoppers | 21.04% | 36.10x |
| Dermatology | 3.49% | 34.49x |
| Teen Hair | 8.02% | 33.67x |
| Fashion & Retail | 23.66% | 32.54x |
| Hipster Clothing | 0.69% | 31.72x |
| Beauty & Cosmetics | 3.46% | 29.20x |
| Higher-End Fashion Brands | 0.59% | 28.25x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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