Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 59.5 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 59.5 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 77.04% 35.14x
Trendy Shoe Shoppers 48.56% 26.94x
Wig Shoppers 72.40% 23.62x
Women's Fitness Enthusiasts 37.39% 22.59x
Adult Acne Sufferers 46.05% 22.52x
Women's Fashion Magazine Readers 39.90% 22.25x
Women's Health Researchers 37.01% 21.86x
Natural and Holistic Health Researchers 44.79% 21.70x
Wedding Registrants 38.27% 20.68x
Wellness Enthusiasts 34.50% 20.09x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 2.60x
Gap 0.01% 1.95x
LOFT 0.01% 1.94x
American Eagle Outfitters 0.01% 1.91x
Banana Republic 0.01% 1.90x
Chicos 0.01% 1.89x
Victoria's Secret 0.02% 1.88x
White House Black Market 0.01% 1.66x
Mens Wearhouse 0.01% 1.57x
Buckle 0.01% 1.48x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is stayglam.com.

Website Composition Index
stayglam.com 10.72% 92.94x
hellobeautiful.com 19.33% 89.08x
theybf.com 12.40% 69.83x
rickeysmileymorningshow.com 8.14% 69.52x
tvone.tv 11.32% 67.37x
ebony.com 8.57% 66.60x
popularsuperstars.com 19.64% 61.45x
thejasminebrand.com 22.91% 60.25x
xonecole.com 11.01% 58.44x
blackamericaweb.com 21.09% 58.29x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 1.92% 104.56x
Women Shoppers 12.48% 84.49x
Fashion & Retail 11.03% 81.76x
Dermatology 1.30% 73.94x
Vitamin Shoppers 2.14% 67.29x
Beauty & Cosmetics 2.44% 54.91x
Teen Hair 6.18% 52.44x
Organic Beauty & Skincare Products 1.12% 46.50x
Party Suppliers 2.37% 40.95x
Reproductive Health 0.52% 38.97x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female