Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 409.3 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 409.3 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 72.78% 25.21x
Readers of Jamaican Content 37.10% 15.93x
Shapewear & Leggings Shoppers 40.27% 14.61x
Trendy Shoe Shoppers 38.69% 14.60x
Natural and Holistic Health Researchers 36.86% 14.39x
Dance Clothing Shoppers 41.92% 13.91x
Cosmetics and Beauty Shoppers 52.82% 13.71x
Cosmetic Surgery Intenders 39.99% 13.54x
Adult Acne Sufferers 36.31% 13.51x
Hair Care Shoppers 32.92% 13.40x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.01% 2.24x
Belk 0.02% 1.98x
Lane Bryant 0.06% 1.86x
Patagonia 0.01% 1.69x
Urban Outfitters 0.04% 1.48x
Express 0.10% 1.39x
Forever 21 0.05% 1.37x
American Eagle Outfitters 0.07% 1.36x
Buckle 0.06% 1.36x
Aeropostale 0.07% 1.34x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is wowafrican.com.

Website Composition Index
wowafrican.com 6.56% 460.97x
glamourtress.com 24.71% 448.55x
howigs.com 6.18% 402.76x
unice.com 6.36% 388.40x
myfirstwig.com 7.31% 371.66x
beautyforever.com 5.26% 351.16x
hairstopandshop.com 4.90% 340.93x
hairvivi.com 4.73% 313.56x
naturalhairrules.com 9.72% 306.32x
blackhairinformation.com 8.00% 305.97x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.65% 35.38x
Hair & Beauty 5.53% 31.98x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.31% 27.42x
Dermatology 4.46% 26.03x
Women Shoppers 21.87% 25.95x
Teen Hair 7.69% 25.86x
Fashion & Retail 26.15% 22.42x
Beauty & Cosmetics 3.46% 21.37x
Hipster Clothing 0.74% 20.95x
Vitamin Shoppers 5.87% 20.75x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female