Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 142.5 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 75.95% | 24.22x |
| Wig Shoppers | 70.61% | 19.51x |
| Trendy Shoe Shoppers | 48.30% | 17.86x |
| Hair Care Shoppers | 43.67% | 16.09x |
| Adult Acne Sufferers | 48.30% | 15.37x |
| Readers of Jamaican Content | 43.73% | 15.28x |
| Natural and Holistic Health Researchers | 44.89% | 14.98x |
| Discount Health Insurance Researchers | 50.48% | 14.90x |
| Women's Fashion Magazine Readers | 42.57% | 14.80x |
| Women's Fitness Enthusiasts | 39.94% | 14.45x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.02% | 2.65x |
| Gymboree | 0.01% | 2.54x |
| The Childrens Place | 0.03% | 2.52x |
| Talbots | 0.01% | 2.28x |
| Zumiez | 0.01% | 2.26x |
| Aeropostale | 0.01% | 2.11x |
| LOFT | 0.01% | 2.03x |
| Victoria's Secret | 0.02% | 1.81x |
| Express | 0.01% | 1.67x |
| Old Navy | 0.02% | 1.44x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is naturalhairrules.com.
| Website | Composition | Index |
| naturalhairrules.com | 16.13% | 429.21x |
| myfirstwig.com | 14.03% | 391.94x |
| blackhairinformation.com | 16.35% | 357.21x |
| wigsis.com | 14.36% | 353.98x |
| naturallycurly.com | 33.96% | 251.22x |
| naturallclub.com | 11.27% | 169.37x |
| wigsbuy.com | 12.46% | 160.07x |
| trialsntresses.com | 7.45% | 148.94x |
| fentybeauty.com | 5.18% | 136.19x |
| mielleorganics.com | 8.02% | 120.02x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 1.00% | 65.02x |
| Hair & Beauty | 3.10% | 47.31x |
| Women Shoppers | 17.98% | 44.68x |
| Fashion & Retail | 17.48% | 41.28x |
| Dermatology | 2.41% | 39.52x |
| Higher-End Fashion Brands | 0.46% | 39.39x |
| Hipster Clothing | 0.49% | 38.46x |
| Teen Hair | 7.89% | 33.50x |
| Vitamin Shoppers | 2.95% | 31.69x |
| Beauty & Cosmetics | 3.23% | 30.70x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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