Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 27.3 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 79.15% | 35.75x |
| Trendy Shoe Shoppers | 43.46% | 26.21x |
| Women's Fashion Magazine Readers | 41.34% | 24.21x |
| Adult Acne Sufferers | 51.59% | 23.19x |
| Women's Fitness Enthusiasts | 38.16% | 23.02x |
| Yogis | 37.81% | 20.95x |
| Wellness Enthusiasts | 34.28% | 20.95x |
| Wig Shoppers | 65.72% | 20.43x |
| Teen Content Readers | 45.94% | 20.01x |
| Women's Health Researchers | 33.92% | 20.00x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is Express.
| Location | Composition | Index |
| Express | 0.07% | 3.98x |
| Victoria's Secret | 0.10% | 3.98x |
| White House Black Market | 0.06% | 3.97x |
| Mens Wearhouse | 0.07% | 2.70x |
| Old Navy | 0.07% | 2.29x |
| Gap | 0.03% | 1.87x |
| Buckle | 0.03% | 1.75x |
| The Childrens Place | 0.03% | 1.46x |
| Journeys | 0.03% | 1.40x |
| Maurices | 0.03% | 1.05x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is thejasminebrand.com.
| Website | Composition | Index |
| thejasminebrand.com | 16.81% | 60.84x |
| hellobeautiful.com | 15.60% | 51.71x |
| blackamericaweb.com | 11.82% | 51.70x |
| bckonline.com | 17.09% | 49.80x |
| mtonews.com | 14.56% | 49.40x |
| hairstylecamp.com | 8.67% | 46.56x |
| totalbeauty.com | 8.84% | 45.07x |
| bellatory.com | 10.49% | 44.45x |
| stylecraze.com | 25.24% | 41.93x |
| vh1.com | 7.71% | 41.73x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Teen Hair.
| Content Affinity | Composition | Index |
| Teen Hair | 5.33% | 56.42x |
| Diet & Weight Loss | 1.94% | 42.24x |
| Paleo & Keto Diet Enthusiasts | 1.52% | 33.48x |
| Female Lifestyle Content Readers | 4.91% | 29.28x |
| Furniture Shopping | 1.38% | 24.62x |
| Travel, Food, Fashion & Fitness | 3.18% | 23.33x |
| Low Budget Shoppers | 0.90% | 21.71x |
| Fashion Cluster | 13.83% | 21.67x |
| Assorted Topics (Television, Origami, Men's Health) | 1.45% | 21.37x |
| Dating & Relationships | 10.30% | 20.48x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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