Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 409.3 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Wig Shoppers.
| Interest | Composition | Index |
| Wig Shoppers | 72.78% | 25.21x |
| Readers of Jamaican Content | 37.10% | 15.93x |
| Shapewear & Leggings Shoppers | 40.27% | 14.61x |
| Trendy Shoe Shoppers | 38.69% | 14.60x |
| Natural and Holistic Health Researchers | 36.86% | 14.39x |
| Dance Clothing Shoppers | 41.92% | 13.91x |
| Cosmetics and Beauty Shoppers | 52.82% | 13.71x |
| Cosmetic Surgery Intenders | 39.99% | 13.54x |
| Adult Acne Sufferers | 36.31% | 13.51x |
| Hair Care Shoppers | 32.92% | 13.40x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.01% | 2.24x |
| Belk | 0.02% | 1.98x |
| Lane Bryant | 0.06% | 1.86x |
| Patagonia | 0.01% | 1.69x |
| Urban Outfitters | 0.04% | 1.48x |
| Express | 0.10% | 1.39x |
| Forever 21 | 0.05% | 1.37x |
| American Eagle Outfitters | 0.07% | 1.36x |
| Buckle | 0.06% | 1.36x |
| Aeropostale | 0.07% | 1.34x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is wowafrican.com.
| Website | Composition | Index |
| wowafrican.com | 6.56% | 460.97x |
| glamourtress.com | 24.71% | 448.55x |
| howigs.com | 6.18% | 402.76x |
| unice.com | 6.36% | 388.40x |
| myfirstwig.com | 7.31% | 371.66x |
| beautyforever.com | 5.26% | 351.16x |
| hairstopandshop.com | 4.90% | 340.93x |
| hairvivi.com | 4.73% | 313.56x |
| naturalhairrules.com | 9.72% | 306.32x |
| blackhairinformation.com | 8.00% | 305.97x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 1.65% | 35.38x |
| Hair & Beauty | 5.53% | 31.98x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.31% | 27.42x |
| Dermatology | 4.46% | 26.03x |
| Women Shoppers | 21.87% | 25.95x |
| Teen Hair | 7.69% | 25.86x |
| Fashion & Retail | 26.15% | 22.42x |
| Beauty & Cosmetics | 3.46% | 21.37x |
| Hipster Clothing | 0.74% | 20.95x |
| Vitamin Shoppers | 5.87% | 20.75x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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