Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 807.4 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 807.4 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Readers of African American Content.

Interest Composition Index
Readers of African American Content 32.03% 16.46x
Readers of Jamaican Content 31.87% 15.27x
Adult Acne Sufferers 29.57% 12.56x
Natural and Holistic Health Researchers 29.73% 12.20x
Orthodontics Researchers 29.46% 11.90x
Makeup Researchers 29.25% 11.78x
Fragrance Shoppers 31.23% 11.54x
Dance Clothing Shoppers 31.02% 11.41x
Astrology Enthusiasts 25.21% 10.57x
Plus Size Women 31.60% 10.54x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is Belk.

Location Composition Index
Belk 0.03% 2.03x
Charlotte Russe 0.03% 1.87x
Forever 21 0.06% 1.65x
Lane Bryant 0.05% 1.62x
Zara 0.03% 1.49x
The Childrens Place 0.06% 1.42x
Express 0.03% 1.42x
Dressbarn 0.05% 1.32x
Old Navy 0.07% 1.31x
Intermix 0.01% 1.29x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is omgqueen.com.

Website Composition Index
omgqueen.com 3.59% 408.42x
divaswigs.com 3.08% 400.54x
wowafrican.com 6.18% 392.74x
outre.com 4.16% 383.73x
rpgshow.com 5.24% 375.47x
glamourtress.com 19.96% 367.16x
myfirstwig.com 7.38% 365.39x
howigs.com 4.79% 355.54x
beautyforever.com 5.05% 329.12x
hairsoflyshop.com 2.21% 323.59x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 1.07% 31.16x
Hair & Beauty 9.71% 23.20x
Hipster Clothing 1.39% 22.84x
Beauty & Cosmetics 6.33% 21.07x
Women Shoppers 18.11% 18.83x
Dermatology 10.67% 17.62x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.25% 16.28x
Organic Beauty & Skincare Products 3.42% 15.79x
Beach & Intimate Wear 2.00% 15.74x
Vitamin Shoppers 8.38% 15.40x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000