Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 73.95% | 45.25x |
| Trendy Shoe Shoppers | 27.73% | 30.23x |
| Adult Acne Sufferers | 38.66% | 22.60x |
| Discount Womens Shoes Shoppers | 35.29% | 22.51x |
| Women's Fashion Magazine Readers | 26.05% | 21.26x |
| Small Business Opportunity Researchers | 28.57% | 20.41x |
| Wig Shoppers | 69.75% | 20.15x |
| Body Detox Enthusiasts | 31.93% | 19.56x |
| Orthodontics Researchers | 28.57% | 19.07x |
| Women's Fitness Enthusiasts | 18.49% | 18.20x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.11% | 3.70x |
| Old Navy | 0.09% | 2.65x |
| Express | 0.05% | 1.97x |
| Carhartt | 0.17% | 1.96x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is essence.com.
| Website | Composition | Index |
| essence.com | 49.75% | 33.38x |
| therighthairstyles.com | 19.68% | 32.80x |
| stylecraze.com | 26.09% | 30.22x |
| youtube.com | 31.88% | 29.89x |
| thatgrapejuice.net | 13.08% | 24.82x |
| leaf.tv | 16.81% | 24.46x |
| vibe.com | 11.42% | 24.06x |
| theshaderoom.com | 11.45% | 23.97x |
| divascancook.com | 12.13% | 22.98x |
| hot97.com | 30.16% | 22.01x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Female Lifestyle Content Readers.
| Content Affinity | Composition | Index |
| Female Lifestyle Content Readers | 4.17% | 35.58x |
| Caribbean Cluster | 3.51% | 19.64x |
| DIY Decoration & Furniture | 3.01% | 19.60x |
| Fashion Cluster | 11.85% | 18.54x |
| Low Carb Diets | 2.67% | 13.87x |
| Dating & Relationships | 6.34% | 12.88x |
| School Curriculum | 1.17% | 12.87x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 4.67% | 11.77x |
| Human Resources & Employee Management | 0.21% | 11.19x |
| Healthcare - Dermatology & Aging | 3.51% | 10.87x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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