Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 591.6 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 591.6 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 62.75% 37.68x
Readers of Jamaican Content 29.81% 20.02x
Natural and Holistic Health Researchers 26.89% 17.08x
Teen Girl Clothing Shoppers 40.39% 16.96x
Adult Acne Sufferers 28.43% 16.40x
Dance Clothing Shoppers 31.46% 16.14x
Cosmetic Surgery Intenders 28.30% 16.14x
Shapewear & Leggings Shoppers 27.10% 16.02x
Trendy Shoe Shoppers 25.20% 15.64x
Makeup Researchers 27.49% 14.96x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is Everlane.

Location Composition Index
Everlane 0.01% 2.38x
Belk 0.02% 2.24x
Ann Taylor 0.05% 1.93x
Topshop 0.02% 1.78x
H&M 0.11% 1.65x
Zara 0.04% 1.62x
Express 0.13% 1.61x
Kate Spade 0.05% 1.58x
Old Navy 0.14% 1.53x
Express Outlets 0.01% 1.47x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is myfirstwig.com.

Website Composition Index
myfirstwig.com 4.92% 410.97x
omgqueen.com 4.21% 401.64x
wowafrican.com 7.17% 374.61x
glamourtress.com 24.35% 359.62x
howigs.com 5.73% 320.14x
beautyforever.com 5.48% 292.47x
naturalhairrules.com 11.19% 277.48x
hypehair.com 5.80% 271.88x
evawigs.com 2.78% 268.57x
cremeofnature.com 3.39% 267.52x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 8.92% 26.06x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.29% 25.65x
Hipster Clothing 1.23% 23.60x
Beauty & Cosmetics 5.24% 22.27x
Dermatology 8.60% 21.35x
Teen Hair 8.58% 21.27x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.55% 20.41x
Women Shoppers 20.89% 19.98x
Beach & Intimate Wear 1.53% 19.82x
Assorted Topics (Television, Origami, Men's Health) 0.22% 17.81x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female