Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 59.5 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 77.04% | 35.14x |
| Trendy Shoe Shoppers | 48.56% | 26.94x |
| Wig Shoppers | 72.40% | 23.62x |
| Women's Fitness Enthusiasts | 37.39% | 22.59x |
| Adult Acne Sufferers | 46.05% | 22.52x |
| Women's Fashion Magazine Readers | 39.90% | 22.25x |
| Women's Health Researchers | 37.01% | 21.86x |
| Natural and Holistic Health Researchers | 44.79% | 21.70x |
| Wedding Registrants | 38.27% | 20.68x |
| Wellness Enthusiasts | 34.50% | 20.09x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.02% | 2.60x |
| Gap | 0.01% | 1.95x |
| LOFT | 0.01% | 1.94x |
| American Eagle Outfitters | 0.01% | 1.91x |
| Banana Republic | 0.01% | 1.90x |
| Chicos | 0.01% | 1.89x |
| Victoria's Secret | 0.02% | 1.88x |
| White House Black Market | 0.01% | 1.66x |
| Mens Wearhouse | 0.01% | 1.57x |
| Buckle | 0.01% | 1.48x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is stayglam.com.
| Website | Composition | Index |
| stayglam.com | 10.72% | 92.94x |
| hellobeautiful.com | 19.33% | 89.08x |
| theybf.com | 12.40% | 69.83x |
| rickeysmileymorningshow.com | 8.14% | 69.52x |
| tvone.tv | 11.32% | 67.37x |
| ebony.com | 8.57% | 66.60x |
| popularsuperstars.com | 19.64% | 61.45x |
| thejasminebrand.com | 22.91% | 60.25x |
| xonecole.com | 11.01% | 58.44x |
| blackamericaweb.com | 21.09% | 58.29x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Hair & Beauty.
| Content Affinity | Composition | Index |
| Hair & Beauty | 1.92% | 104.56x |
| Women Shoppers | 12.48% | 84.49x |
| Fashion & Retail | 11.03% | 81.76x |
| Dermatology | 1.30% | 73.94x |
| Vitamin Shoppers | 2.14% | 67.29x |
| Beauty & Cosmetics | 2.44% | 54.91x |
| Teen Hair | 6.18% | 52.44x |
| Organic Beauty & Skincare Products | 1.12% | 46.50x |
| Party Suppliers | 2.37% | 40.95x |
| Reproductive Health | 0.52% | 38.97x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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