Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 694.8 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Wig Shoppers.
| Interest | Composition | Index |
| Wig Shoppers | 61.19% | 30.62x |
| Readers of Jamaican Content | 30.59% | 17.61x |
| Readers of African American Content | 31.51% | 17.60x |
| Adult Acne Sufferers | 28.88% | 14.40x |
| Natural and Holistic Health Researchers | 30.90% | 13.68x |
| Makeup Researchers | 28.28% | 13.13x |
| Dance Clothing Shoppers | 30.43% | 13.12x |
| Orthodontics Researchers | 28.46% | 12.95x |
| Trendy Shoe Shoppers | 23.81% | 12.70x |
| Shapewear & Leggings Shoppers | 27.21% | 12.68x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.04% | 2.15x |
| Express Outlets | 0.01% | 1.90x |
| Belk | 0.02% | 1.75x |
| Hollister | 0.04% | 1.65x |
| LOFT | 0.09% | 1.57x |
| Columbia | 0.02% | 1.55x |
| Victoria's Secret | 0.13% | 1.54x |
| American Eagle Outfitters | 0.07% | 1.47x |
| Zumiez | 0.05% | 1.46x |
| Abercrombie & Fitch | 0.05% | 1.46x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is omgqueen.com.
| Website | Composition | Index |
| omgqueen.com | 3.76% | 446.03x |
| rpgshow.com | 4.75% | 427.43x |
| myfirstwig.com | 7.12% | 417.91x |
| wowafrican.com | 7.32% | 404.39x |
| glamourtress.com | 21.84% | 395.14x |
| hairstopandshop.com | 4.09% | 366.61x |
| howigs.com | 4.83% | 364.95x |
| beautyforever.com | 4.75% | 333.26x |
| naturalhairqueen.net | 2.35% | 324.67x |
| naturalhairrules.com | 10.62% | 303.20x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 1.06% | 25.45x |
| Hipster Clothing | 1.43% | 25.34x |
| Hair & Beauty | 9.42% | 24.87x |
| Beauty & Cosmetics | 5.91% | 23.43x |
| Dermatology | 9.59% | 21.36x |
| Women Shoppers | 19.42% | 20.70x |
| Assorted Topics (Television, Origami, Men's Health) | 0.27% | 19.99x |
| Beach & Intimate Wear | 1.81% | 19.25x |
| Teen Hair | 7.73% | 18.93x |
| Organic Beauty & Skincare Products | 3.53% | 18.33x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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