Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 54.8 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 78.13% | 36.61x |
| Trendy Shoe Shoppers | 41.62% | 24.21x |
| Adult Acne Sufferers | 46.91% | 23.43x |
| Women's Fitness Enthusiasts | 36.33% | 21.74x |
| Wig Shoppers | 69.66% | 21.70x |
| Wellness Enthusiasts | 34.04% | 20.78x |
| Natural and Holistic Health Researchers | 42.68% | 20.71x |
| Women's Fashion Magazine Readers | 37.92% | 20.43x |
| Yogis | 37.04% | 19.91x |
| Teen Content Readers | 45.33% | 19.36x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 1.95x |
| American Eagle Outfitters | 0.01% | 1.91x |
| Banana Republic | 0.01% | 1.90x |
| Chicos | 0.01% | 1.89x |
| Victoria's Secret | 0.02% | 1.88x |
| White House Black Market | 0.01% | 1.66x |
| Buckle | 0.01% | 1.48x |
| Carhartt | 0.05% | 1.39x |
| Journeys | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is hellobeautiful.com.
| Website | Composition | Index |
| hellobeautiful.com | 17.23% | 91.83x |
| theybf.com | 11.19% | 84.51x |
| stayglam.com | 9.42% | 81.34x |
| urbanbellemag.com | 16.75% | 71.60x |
| tvone.tv | 10.39% | 69.41x |
| rickeysmileymorningshow.com | 7.10% | 69.40x |
| popularsuperstars.com | 16.47% | 68.21x |
| thejasminebrand.com | 20.27% | 67.16x |
| ebony.com | 8.20% | 66.28x |
| thereal.com | 7.84% | 61.80x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Fashion & Retail.
| Content Affinity | Composition | Index |
| Fashion & Retail | 6.95% | 96.89x |
| Women Shoppers | 8.94% | 96.07x |
| Vitamin Shoppers | 1.49% | 82.14x |
| Beauty & Cosmetics | 2.16% | 58.31x |
| Teen Hair | 5.74% | 52.05x |
| Party Suppliers | 1.49% | 52.03x |
| Perfume, Makeup & Cosmetics | 0.92% | 46.15x |
| Diet & Weight Loss | 2.20% | 33.98x |
| Eye Health & Vision | 0.53% | 29.66x |
| Paleo & Keto Diet Enthusiasts | 1.77% | 25.71x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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