Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 10.5 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 73.95% 45.25x
Trendy Shoe Shoppers 27.73% 30.23x
Adult Acne Sufferers 38.66% 22.60x
Discount Womens Shoes Shoppers 35.29% 22.51x
Women's Fashion Magazine Readers 26.05% 21.26x
Small Business Opportunity Researchers 28.57% 20.41x
Wig Shoppers 69.75% 20.15x
Body Detox Enthusiasts 31.93% 19.56x
Orthodontics Researchers 28.57% 19.07x
Women's Fitness Enthusiasts 18.49% 18.20x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is Buckle.

Location Composition Index
Buckle 0.11% 3.70x
Old Navy 0.09% 2.65x
Express 0.05% 1.97x
Carhartt 0.17% 1.96x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is essence.com.

Website Composition Index
essence.com 49.75% 33.38x
therighthairstyles.com 19.68% 32.80x
stylecraze.com 26.09% 30.22x
youtube.com 31.88% 29.89x
thatgrapejuice.net 13.08% 24.82x
leaf.tv 16.81% 24.46x
vibe.com 11.42% 24.06x
theshaderoom.com 11.45% 23.97x
divascancook.com 12.13% 22.98x
hot97.com 30.16% 22.01x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Female Lifestyle Content Readers.

Content Affinity Composition Index
Female Lifestyle Content Readers 4.17% 35.58x
Caribbean Cluster 3.51% 19.64x
DIY Decoration & Furniture 3.01% 19.60x
Fashion Cluster 11.85% 18.54x
Low Carb Diets 2.67% 13.87x
Dating & Relationships 6.34% 12.88x
School Curriculum 1.17% 12.87x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.67% 11.77x
Human Resources & Employee Management 0.21% 11.19x
Healthcare - Dermatology & Aging 3.51% 10.87x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female