Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 54.8 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 54.8 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 78.13% 36.61x
Trendy Shoe Shoppers 41.62% 24.21x
Adult Acne Sufferers 46.91% 23.43x
Women's Fitness Enthusiasts 36.33% 21.74x
Wig Shoppers 69.66% 21.70x
Wellness Enthusiasts 34.04% 20.78x
Natural and Holistic Health Researchers 42.68% 20.71x
Women's Fashion Magazine Readers 37.92% 20.43x
Yogis 37.04% 19.91x
Teen Content Readers 45.33% 19.36x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is Gap.

Location Composition Index
Gap 0.01% 1.95x
American Eagle Outfitters 0.01% 1.91x
Banana Republic 0.01% 1.90x
Chicos 0.01% 1.89x
Victoria's Secret 0.02% 1.88x
White House Black Market 0.01% 1.66x
Buckle 0.01% 1.48x
Carhartt 0.05% 1.39x
Journeys 0.01% 1.01x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is hellobeautiful.com.

Website Composition Index
hellobeautiful.com 17.23% 91.83x
theybf.com 11.19% 84.51x
stayglam.com 9.42% 81.34x
urbanbellemag.com 16.75% 71.60x
tvone.tv 10.39% 69.41x
rickeysmileymorningshow.com 7.10% 69.40x
popularsuperstars.com 16.47% 68.21x
thejasminebrand.com 20.27% 67.16x
ebony.com 8.20% 66.28x
thereal.com 7.84% 61.80x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 6.95% 96.89x
Women Shoppers 8.94% 96.07x
Vitamin Shoppers 1.49% 82.14x
Beauty & Cosmetics 2.16% 58.31x
Teen Hair 5.74% 52.05x
Party Suppliers 1.49% 52.03x
Perfume, Makeup & Cosmetics 0.92% 46.15x
Diet & Weight Loss 2.20% 33.98x
Eye Health & Vision 0.53% 29.66x
Paleo & Keto Diet Enthusiasts 1.77% 25.71x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female