Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 142.5 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 142.5 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 75.95% 24.22x
Wig Shoppers 70.61% 19.51x
Trendy Shoe Shoppers 48.30% 17.86x
Hair Care Shoppers 43.67% 16.09x
Adult Acne Sufferers 48.30% 15.37x
Readers of Jamaican Content 43.73% 15.28x
Natural and Holistic Health Researchers 44.89% 14.98x
Discount Health Insurance Researchers 50.48% 14.90x
Women's Fashion Magazine Readers 42.57% 14.80x
Women's Fitness Enthusiasts 39.94% 14.45x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is Buckle.

Location Composition Index
Buckle 0.02% 2.65x
Gymboree 0.01% 2.54x
The Childrens Place 0.03% 2.52x
Talbots 0.01% 2.28x
Zumiez 0.01% 2.26x
Aeropostale 0.01% 2.11x
LOFT 0.01% 2.03x
Victoria's Secret 0.02% 1.81x
Express 0.01% 1.67x
Old Navy 0.02% 1.44x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is naturalhairrules.com.

Website Composition Index
naturalhairrules.com 16.13% 429.21x
myfirstwig.com 14.03% 391.94x
blackhairinformation.com 16.35% 357.21x
wigsis.com 14.36% 353.98x
naturallycurly.com 33.96% 251.22x
naturallclub.com 11.27% 169.37x
wigsbuy.com 12.46% 160.07x
trialsntresses.com 7.45% 148.94x
fentybeauty.com 5.18% 136.19x
mielleorganics.com 8.02% 120.02x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.00% 65.02x
Hair & Beauty 3.10% 47.31x
Women Shoppers 17.98% 44.68x
Fashion & Retail 17.48% 41.28x
Dermatology 2.41% 39.52x
Higher-End Fashion Brands 0.46% 39.39x
Hipster Clothing 0.49% 38.46x
Teen Hair 7.89% 33.50x
Vitamin Shoppers 2.95% 31.69x
Beauty & Cosmetics 3.23% 30.70x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female