Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 62 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 78.65% | 35.94x |
| Trendy Shoe Shoppers | 44.32% | 23.95x |
| Adult Acne Sufferers | 50.54% | 22.37x |
| Wig Shoppers | 68.11% | 21.42x |
| Women's Fashion Magazine Readers | 39.73% | 20.73x |
| Women's Fitness Enthusiasts | 36.22% | 20.26x |
| Wedding Registrants | 40.27% | 19.98x |
| Wellness Enthusiasts | 37.30% | 19.52x |
| Natural and Holistic Health Researchers | 40.54% | 19.50x |
| Women's Health Researchers | 35.14% | 19.00x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.90x |
| Carhartt | 0.13% | 1.63x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is theybf.com.
| Website | Composition | Index |
| theybf.com | 9.65% | 79.89x |
| urbanbellemag.com | 14.54% | 77.34x |
| stayglam.com | 9.95% | 73.08x |
| hellobeautiful.com | 15.51% | 71.32x |
| tvone.tv | 9.63% | 67.23x |
| popularsuperstars.com | 13.49% | 66.52x |
| thejasminebrand.com | 18.58% | 60.34x |
| xonecole.com | 11.38% | 55.93x |
| blackamericaweb.com | 15.02% | 54.42x |
| lovebscott.com | 11.57% | 52.96x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Fashion & Retail.
| Content Affinity | Composition | Index |
| Fashion & Retail | 4.17% | 105.00x |
| Women Shoppers | 6.52% | 101.28x |
| Beauty & Cosmetics | 1.92% | 55.95x |
| Teen Hair | 5.34% | 46.41x |
| Diet & Weight Loss | 2.41% | 40.50x |
| Paleo & Keto Diet Enthusiasts | 1.71% | 27.18x |
| Celebrity Gossip | 1.18% | 24.36x |
| Female Lifestyle Content Readers | 5.08% | 24.16x |
| Natural Diet & Supplement Researchers | 0.69% | 23.89x |
| Nursing | 0.91% | 23.73x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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