Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 628.7 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 628.7 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 61.90% 36.98x
Readers of Jamaican Content 31.84% 18.53x
Natural and Holistic Health Researchers 29.22% 16.61x
Adult Acne Sufferers 29.66% 15.98x
Dance Clothing Shoppers 30.12% 15.80x
Cosmetic Surgery Intenders 27.81% 15.74x
Trendy Shoe Shoppers 23.98% 15.51x
Shapewear & Leggings Shoppers 27.46% 15.37x
Makeup Researchers 28.82% 14.72x
Orthodontics Researchers 28.57% 14.68x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.06% 2.02x
Zara 0.03% 1.85x
Forever 21 0.06% 1.55x
H&M 0.07% 1.48x
The North Face 0.02% 1.48x
Mens Wearhouse 0.54% 1.42x
Jos A. Bank Clothiers 0.33% 1.38x
Madewell 0.02% 1.34x
Aeropostale 0.01% 1.32x
Lane Bryant 0.05% 1.28x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is rpgshow.com.

Website Composition Index
rpgshow.com 3.91% 384.78x
myfirstwig.com 5.89% 376.69x
omgqueen.com 4.22% 365.95x
wowafrican.com 7.37% 346.49x
hairstopandshop.com 3.51% 338.51x
glamourtress.com 22.99% 337.51x
howigs.com 5.19% 306.87x
beautyforever.com 4.99% 278.28x
naturalhairrules.com 11.00% 263.58x
evawigs.com 2.82% 262.11x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 9.05% 25.76x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.15% 24.36x
Hipster Clothing 1.36% 23.63x
Beauty & Cosmetics 5.29% 23.03x
Dermatology 8.86% 21.49x
Teen Hair 8.02% 20.37x
Women Shoppers 19.69% 20.35x
Beach & Intimate Wear 1.60% 19.75x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.58% 19.57x
As Seen On TV Products 0.13% 19.49x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female