Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 311 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 311 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 66.32% 30.21x
Wig Shoppers 72.75% 28.02x
Trendy Shoe Shoppers 40.64% 19.19x
Readers of Jamaican Content 39.54% 19.10x
Hair Care Shoppers 35.15% 17.68x
Natural and Holistic Health Researchers 37.41% 17.64x
Discount Health Insurance Researchers 38.10% 17.36x
Adult Acne Sufferers 38.19% 17.23x
Shapewear & Leggings Shoppers 39.01% 16.95x
Cosmetics and Beauty Shoppers 53.81% 16.84x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is Zumiez.

Location Composition Index
Zumiez 0.02% 3.22x
Dressbarn 0.02% 2.99x
Express 0.02% 2.26x
The Childrens Place 0.02% 2.11x
Journeys 0.02% 2.06x
Old Navy 0.02% 1.91x
American Eagle Outfitters 0.01% 1.86x
Victoria's Secret 0.01% 1.13x
Carhartt 0.07% 0.58x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is glamourtress.com.

Website Composition Index
glamourtress.com 22.04% 553.98x
myfirstwig.com 9.32% 373.62x
themanechoice.com 6.79% 371.40x
curlynikki.com 19.68% 354.04x
naturalhairrules.com 11.55% 347.62x
curls.biz 9.69% 330.87x
devacurl.com 9.96% 315.94x
hairstopandshop.com 6.11% 314.95x
blackhairinformation.com 8.66% 293.64x
wigsis.com 20.04% 256.47x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.43% 54.67x
Hair & Beauty 4.76% 43.28x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.23% 40.53x
Women Shoppers 21.04% 36.10x
Dermatology 3.49% 34.49x
Teen Hair 8.02% 33.67x
Fashion & Retail 23.66% 32.54x
Hipster Clothing 0.69% 31.72x
Beauty & Cosmetics 3.46% 29.20x
Higher-End Fashion Brands 0.59% 28.25x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female