Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 767.2 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 767.2 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 40.32% 26.06x
Readers of African American Content 32.46% 16.53x
Readers of Jamaican Content 32.79% 15.69x
Adult Acne Sufferers 30.15% 12.99x
Natural and Holistic Health Researchers 29.59% 12.71x
Makeup Researchers 29.58% 12.20x
Orthodontics Researchers 29.36% 12.13x
Fragrance Shoppers 30.22% 11.99x
Dance Clothing Shoppers 30.43% 11.88x
Shapewear & Leggings Shoppers 27.09% 11.39x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is Belk.

Location Composition Index
Belk 0.03% 1.98x
The Childrens Place 0.08% 1.83x
Charlotte Russe 0.03% 1.63x
Hollister 0.02% 1.55x
Saint Laurent Paris 0.01% 1.50x
Ann Taylor 0.02% 1.41x
Old Navy 0.08% 1.40x
Urban Outfitters 0.05% 1.36x
Journeys 0.04% 1.36x
Armani 0.02% 1.22x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is omgqueen.com.

Website Composition Index
omgqueen.com 3.53% 422.37x
divaswigs.com 2.85% 418.54x
outre.com 3.63% 411.21x
wowafrican.com 6.85% 383.17x
rpgshow.com 5.53% 381.22x
glamourtress.com 20.19% 377.97x
myfirstwig.com 7.71% 377.34x
howigs.com 4.65% 359.38x
hairsoflyshop.com 2.24% 339.06x
beautyforever.com 4.63% 338.04x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 1.02% 28.34x
Hair & Beauty 9.85% 23.31x
Hipster Clothing 1.43% 22.92x
Beauty & Cosmetics 6.33% 21.57x
Women Shoppers 19.52% 18.63x
Dermatology 11.06% 18.54x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.29% 18.28x
Beach & Intimate Wear 2.06% 16.92x
As Seen On TV Products 0.15% 16.44x
Organic Beauty & Skincare Products 3.55% 16.38x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female