Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 472.5 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 472.5 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 71.71% 26.72x
Readers of Jamaican Content 36.76% 16.39x
Trendy Shoe Shoppers 35.88% 16.08x
Dance Clothing Shoppers 41.66% 15.52x
Natural and Holistic Health Researchers 37.01% 15.37x
Shapewear & Leggings Shoppers 37.88% 15.19x
Cosmetic Surgery Intenders 38.73% 14.99x
Cosmetics and Beauty Shoppers 52.38% 14.85x
Adult Acne Sufferers 35.61% 14.41x
Teen Girl Clothing Shoppers 46.42% 14.20x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is Aeropostale.

Location Composition Index
Aeropostale 0.09% 2.09x
Zumiez 0.10% 1.96x
Hollister 0.07% 1.93x
The Childrens Place 0.12% 1.87x
Michael Kors 0.06% 1.70x
Charlotte Russe 0.05% 1.57x
Forever 21 0.05% 1.54x
Mens Wearhouse 0.12% 1.45x
American Apparel 0.03% 1.45x
Gymboree 0.05% 1.43x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is wowafrican.com.

Website Composition Index
wowafrican.com 6.73% 461.31x
glamourtress.com 25.52% 455.19x
myfirstwig.com 4.85% 450.75x
howigs.com 6.38% 404.88x
unice.com 7.66% 376.65x
beautyforever.com 5.63% 341.11x
naturalhairrules.com 9.90% 335.41x
hairvivi.com 4.67% 315.13x
curlynikki.com 18.74% 309.07x
hypehair.com 4.97% 301.46x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Hair & Beauty.

Content Affinity Composition Index
Hair & Beauty 6.38% 32.22x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.61% 29.34x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.37% 27.07x
Dermatology 5.27% 26.91x
Teen Hair 7.68% 26.34x
Women Shoppers 21.42% 26.11x
Beach & Intimate Wear 0.93% 24.03x
Beauty & Cosmetics 3.73% 22.92x
Hipster Clothing 0.85% 22.78x
Fashion & Retail 28.26% 21.85x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female