Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 488.8 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 488.8 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 69.75% 25.18x
Readers of Jamaican Content 36.71% 15.03x
Dance Clothing Shoppers 41.13% 13.66x
Natural and Holistic Health Researchers 36.76% 13.54x
Shapewear & Leggings Shoppers 36.23% 13.34x
Trendy Shoe Shoppers 35.51% 13.31x
Cosmetic Surgery Intenders 37.43% 13.27x
Cosmetics and Beauty Shoppers 52.57% 13.09x
Teen Girl Clothing Shoppers 47.83% 13.07x
Adult Acne Sufferers 36.14% 12.72x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.07% 1.52x
Topshop 0.03% 1.50x
Ann Taylor 0.03% 1.50x
Belk 0.02% 1.47x
Aeropostale 0.08% 1.46x
Levi Strauss 0.04% 1.42x
Zara 0.03% 1.37x
Old Navy 0.13% 1.37x
American Apparel 0.04% 1.36x
Urban Outfitters 0.06% 1.34x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is wowafrican.com.

Website Composition Index
wowafrican.com 6.87% 404.91x
glamourtress.com 25.11% 397.19x
howigs.com 6.38% 345.18x
beautyforever.com 5.76% 309.26x
naturalhairrules.com 10.49% 302.75x
unice.com 9.23% 302.16x
cremeofnature.com 3.41% 291.66x
hypehair.com 5.34% 287.64x
hairvivi.com 4.76% 286.57x
evawigs.com 2.85% 277.10x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.46% 27.80x
Hair & Beauty 7.70% 27.18x
Hipster Clothing 1.04% 24.06x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.50% 22.95x
Dermatology 6.88% 22.64x
Teen Hair 8.44% 22.54x
Beach & Intimate Wear 1.24% 21.33x
Women Shoppers 21.62% 21.18x
Beauty & Cosmetics 4.46% 21.10x
Fashion & Retail 29.73% 18.50x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female