Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 27.3 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 27.3 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 79.15% 35.75x
Trendy Shoe Shoppers 43.46% 26.21x
Women's Fashion Magazine Readers 41.34% 24.21x
Adult Acne Sufferers 51.59% 23.19x
Women's Fitness Enthusiasts 38.16% 23.02x
Yogis 37.81% 20.95x
Wellness Enthusiasts 34.28% 20.95x
Wig Shoppers 65.72% 20.43x
Teen Content Readers 45.94% 20.01x
Women's Health Researchers 33.92% 20.00x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is Express.

Location Composition Index
Express 0.07% 3.98x
Victoria's Secret 0.10% 3.98x
White House Black Market 0.06% 3.97x
Mens Wearhouse 0.07% 2.70x
Old Navy 0.07% 2.29x
Gap 0.03% 1.87x
Buckle 0.03% 1.75x
The Childrens Place 0.03% 1.46x
Journeys 0.03% 1.40x
Maurices 0.03% 1.05x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is thejasminebrand.com.

Website Composition Index
thejasminebrand.com 16.81% 60.84x
hellobeautiful.com 15.60% 51.71x
blackamericaweb.com 11.82% 51.70x
bckonline.com 17.09% 49.80x
mtonews.com 14.56% 49.40x
hairstylecamp.com 8.67% 46.56x
totalbeauty.com 8.84% 45.07x
bellatory.com 10.49% 44.45x
stylecraze.com 25.24% 41.93x
vh1.com 7.71% 41.73x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Teen Hair.

Content Affinity Composition Index
Teen Hair 5.33% 56.42x
Diet & Weight Loss 1.94% 42.24x
Paleo & Keto Diet Enthusiasts 1.52% 33.48x
Female Lifestyle Content Readers 4.91% 29.28x
Furniture Shopping 1.38% 24.62x
Travel, Food, Fashion & Fitness 3.18% 23.33x
Low Budget Shoppers 0.90% 21.71x
Fashion Cluster 13.83% 21.67x
Assorted Topics (Television, Origami, Men's Health) 1.45% 21.37x
Dating & Relationships 10.30% 20.48x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female