Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 694.8 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 694.8 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Wig Shoppers.

Interest Composition Index
Wig Shoppers 61.19% 30.62x
Readers of Jamaican Content 30.59% 17.61x
Readers of African American Content 31.51% 17.60x
Adult Acne Sufferers 28.88% 14.40x
Natural and Holistic Health Researchers 30.90% 13.68x
Makeup Researchers 28.28% 13.13x
Dance Clothing Shoppers 30.43% 13.12x
Orthodontics Researchers 28.46% 12.95x
Trendy Shoe Shoppers 23.81% 12.70x
Shapewear & Leggings Shoppers 27.21% 12.68x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.04% 2.15x
Express Outlets 0.01% 1.90x
Belk 0.02% 1.75x
Hollister 0.04% 1.65x
LOFT 0.09% 1.57x
Columbia 0.02% 1.55x
Victoria's Secret 0.13% 1.54x
American Eagle Outfitters 0.07% 1.47x
Zumiez 0.05% 1.46x
Abercrombie & Fitch 0.05% 1.46x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is omgqueen.com.

Website Composition Index
omgqueen.com 3.76% 446.03x
rpgshow.com 4.75% 427.43x
myfirstwig.com 7.12% 417.91x
wowafrican.com 7.32% 404.39x
glamourtress.com 21.84% 395.14x
hairstopandshop.com 4.09% 366.61x
howigs.com 4.83% 364.95x
beautyforever.com 4.75% 333.26x
naturalhairqueen.net 2.35% 324.67x
naturalhairrules.com 10.62% 303.20x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.06% 25.45x
Hipster Clothing 1.43% 25.34x
Hair & Beauty 9.42% 24.87x
Beauty & Cosmetics 5.91% 23.43x
Dermatology 9.59% 21.36x
Women Shoppers 19.42% 20.70x
Assorted Topics (Television, Origami, Men's Health) 0.27% 19.99x
Beach & Intimate Wear 1.81% 19.25x
Teen Hair 7.73% 18.93x
Organic Beauty & Skincare Products 3.53% 18.33x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female