Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 807.4 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Readers of African American Content.
| Interest | Composition | Index |
| Readers of African American Content | 32.03% | 16.46x |
| Readers of Jamaican Content | 31.87% | 15.27x |
| Adult Acne Sufferers | 29.57% | 12.56x |
| Natural and Holistic Health Researchers | 29.73% | 12.20x |
| Orthodontics Researchers | 29.46% | 11.90x |
| Makeup Researchers | 29.25% | 11.78x |
| Fragrance Shoppers | 31.23% | 11.54x |
| Dance Clothing Shoppers | 31.02% | 11.41x |
| Astrology Enthusiasts | 25.21% | 10.57x |
| Plus Size Women | 31.60% | 10.54x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is Belk.
| Location | Composition | Index |
| Belk | 0.03% | 2.03x |
| Charlotte Russe | 0.03% | 1.87x |
| Forever 21 | 0.06% | 1.65x |
| Lane Bryant | 0.05% | 1.62x |
| Zara | 0.03% | 1.49x |
| The Childrens Place | 0.06% | 1.42x |
| Express | 0.03% | 1.42x |
| Dressbarn | 0.05% | 1.32x |
| Old Navy | 0.07% | 1.31x |
| Intermix | 0.01% | 1.29x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is omgqueen.com.
| Website | Composition | Index |
| omgqueen.com | 3.59% | 408.42x |
| divaswigs.com | 3.08% | 400.54x |
| wowafrican.com | 6.18% | 392.74x |
| outre.com | 4.16% | 383.73x |
| rpgshow.com | 5.24% | 375.47x |
| glamourtress.com | 19.96% | 367.16x |
| myfirstwig.com | 7.38% | 365.39x |
| howigs.com | 4.79% | 355.54x |
| beautyforever.com | 5.05% | 329.12x |
| hairsoflyshop.com | 2.21% | 323.59x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 1.07% | 31.16x |
| Hair & Beauty | 9.71% | 23.20x |
| Hipster Clothing | 1.39% | 22.84x |
| Beauty & Cosmetics | 6.33% | 21.07x |
| Women Shoppers | 18.11% | 18.83x |
| Dermatology | 10.67% | 17.62x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.25% | 16.28x |
| Organic Beauty & Skincare Products | 3.42% | 15.79x |
| Beach & Intimate Wear | 2.00% | 15.74x |
| Vitamin Shoppers | 8.38% | 15.40x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000
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