Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 472.5 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Wig Shoppers.
| Interest | Composition | Index |
| Wig Shoppers | 71.71% | 26.72x |
| Readers of Jamaican Content | 36.76% | 16.39x |
| Trendy Shoe Shoppers | 35.88% | 16.08x |
| Dance Clothing Shoppers | 41.66% | 15.52x |
| Natural and Holistic Health Researchers | 37.01% | 15.37x |
| Shapewear & Leggings Shoppers | 37.88% | 15.19x |
| Cosmetic Surgery Intenders | 38.73% | 14.99x |
| Cosmetics and Beauty Shoppers | 52.38% | 14.85x |
| Adult Acne Sufferers | 35.61% | 14.41x |
| Teen Girl Clothing Shoppers | 46.42% | 14.20x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.09% | 2.09x |
| Zumiez | 0.10% | 1.96x |
| Hollister | 0.07% | 1.93x |
| The Childrens Place | 0.12% | 1.87x |
| Michael Kors | 0.06% | 1.70x |
| Charlotte Russe | 0.05% | 1.57x |
| Forever 21 | 0.05% | 1.54x |
| Mens Wearhouse | 0.12% | 1.45x |
| American Apparel | 0.03% | 1.45x |
| Gymboree | 0.05% | 1.43x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is wowafrican.com.
| Website | Composition | Index |
| wowafrican.com | 6.73% | 461.31x |
| glamourtress.com | 25.52% | 455.19x |
| myfirstwig.com | 4.85% | 450.75x |
| howigs.com | 6.38% | 404.88x |
| unice.com | 7.66% | 376.65x |
| beautyforever.com | 5.63% | 341.11x |
| naturalhairrules.com | 9.90% | 335.41x |
| hairvivi.com | 4.67% | 315.13x |
| curlynikki.com | 18.74% | 309.07x |
| hypehair.com | 4.97% | 301.46x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Hair & Beauty.
| Content Affinity | Composition | Index |
| Hair & Beauty | 6.38% | 32.22x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 1.61% | 29.34x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.37% | 27.07x |
| Dermatology | 5.27% | 26.91x |
| Teen Hair | 7.68% | 26.34x |
| Women Shoppers | 21.42% | 26.11x |
| Beach & Intimate Wear | 0.93% | 24.03x |
| Beauty & Cosmetics | 3.73% | 22.92x |
| Hipster Clothing | 0.85% | 22.78x |
| Fashion & Retail | 28.26% | 21.85x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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