Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 488.8 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Wig Shoppers.
| Interest | Composition | Index |
| Wig Shoppers | 69.75% | 25.18x |
| Readers of Jamaican Content | 36.71% | 15.03x |
| Dance Clothing Shoppers | 41.13% | 13.66x |
| Natural and Holistic Health Researchers | 36.76% | 13.54x |
| Shapewear & Leggings Shoppers | 36.23% | 13.34x |
| Trendy Shoe Shoppers | 35.51% | 13.31x |
| Cosmetic Surgery Intenders | 37.43% | 13.27x |
| Cosmetics and Beauty Shoppers | 52.57% | 13.09x |
| Teen Girl Clothing Shoppers | 47.83% | 13.07x |
| Adult Acne Sufferers | 36.14% | 12.72x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.07% | 1.52x |
| Topshop | 0.03% | 1.50x |
| Ann Taylor | 0.03% | 1.50x |
| Belk | 0.02% | 1.47x |
| Aeropostale | 0.08% | 1.46x |
| Levi Strauss | 0.04% | 1.42x |
| Zara | 0.03% | 1.37x |
| Old Navy | 0.13% | 1.37x |
| American Apparel | 0.04% | 1.36x |
| Urban Outfitters | 0.06% | 1.34x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is wowafrican.com.
| Website | Composition | Index |
| wowafrican.com | 6.87% | 404.91x |
| glamourtress.com | 25.11% | 397.19x |
| howigs.com | 6.38% | 345.18x |
| beautyforever.com | 5.76% | 309.26x |
| naturalhairrules.com | 10.49% | 302.75x |
| unice.com | 9.23% | 302.16x |
| cremeofnature.com | 3.41% | 291.66x |
| hypehair.com | 5.34% | 287.64x |
| hairvivi.com | 4.76% | 286.57x |
| evawigs.com | 2.85% | 277.10x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 1.46% | 27.80x |
| Hair & Beauty | 7.70% | 27.18x |
| Hipster Clothing | 1.04% | 24.06x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.50% | 22.95x |
| Dermatology | 6.88% | 22.64x |
| Teen Hair | 8.44% | 22.54x |
| Beach & Intimate Wear | 1.24% | 21.33x |
| Women Shoppers | 21.62% | 21.18x |
| Beauty & Cosmetics | 4.46% | 21.10x |
| Fashion & Retail | 29.73% | 18.50x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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