Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 628.7 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Wig Shoppers.
| Interest | Composition | Index |
| Wig Shoppers | 61.90% | 36.98x |
| Readers of Jamaican Content | 31.84% | 18.53x |
| Natural and Holistic Health Researchers | 29.22% | 16.61x |
| Adult Acne Sufferers | 29.66% | 15.98x |
| Dance Clothing Shoppers | 30.12% | 15.80x |
| Cosmetic Surgery Intenders | 27.81% | 15.74x |
| Trendy Shoe Shoppers | 23.98% | 15.51x |
| Shapewear & Leggings Shoppers | 27.46% | 15.37x |
| Makeup Researchers | 28.82% | 14.72x |
| Orthodontics Researchers | 28.57% | 14.68x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.06% | 2.02x |
| Zara | 0.03% | 1.85x |
| Forever 21 | 0.06% | 1.55x |
| H&M | 0.07% | 1.48x |
| The North Face | 0.02% | 1.48x |
| Mens Wearhouse | 0.54% | 1.42x |
| Jos A. Bank Clothiers | 0.33% | 1.38x |
| Madewell | 0.02% | 1.34x |
| Aeropostale | 0.01% | 1.32x |
| Lane Bryant | 0.05% | 1.28x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is rpgshow.com.
| Website | Composition | Index |
| rpgshow.com | 3.91% | 384.78x |
| myfirstwig.com | 5.89% | 376.69x |
| omgqueen.com | 4.22% | 365.95x |
| wowafrican.com | 7.37% | 346.49x |
| hairstopandshop.com | 3.51% | 338.51x |
| glamourtress.com | 22.99% | 337.51x |
| howigs.com | 5.19% | 306.87x |
| beautyforever.com | 4.99% | 278.28x |
| naturalhairrules.com | 11.00% | 263.58x |
| evawigs.com | 2.82% | 262.11x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Hair & Beauty.
| Content Affinity | Composition | Index |
| Hair & Beauty | 9.05% | 25.76x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 1.15% | 24.36x |
| Hipster Clothing | 1.36% | 23.63x |
| Beauty & Cosmetics | 5.29% | 23.03x |
| Dermatology | 8.86% | 21.49x |
| Teen Hair | 8.02% | 20.37x |
| Women Shoppers | 19.69% | 20.35x |
| Beach & Intimate Wear | 1.60% | 19.75x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.58% | 19.57x |
| As Seen On TV Products | 0.13% | 19.49x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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