Explore the African-American Hair Audience
Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 767.2 thousand unique devices whose actions qualify for the African-American Hair audience.
INTERESTS
The African-American Hair audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the African-American Hair audience is Wig Shoppers.
| Interest | Composition | Index |
| Wig Shoppers | 40.32% | 26.06x |
| Readers of African American Content | 32.46% | 16.53x |
| Readers of Jamaican Content | 32.79% | 15.69x |
| Adult Acne Sufferers | 30.15% | 12.99x |
| Natural and Holistic Health Researchers | 29.59% | 12.71x |
| Makeup Researchers | 29.58% | 12.20x |
| Orthodontics Researchers | 29.36% | 12.13x |
| Fragrance Shoppers | 30.22% | 11.99x |
| Dance Clothing Shoppers | 30.43% | 11.88x |
| Shapewear & Leggings Shoppers | 27.09% | 11.39x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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APPAREL RETAILERS
The African-American Hair audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the African-American Hair audience is Belk.
| Location | Composition | Index |
| Belk | 0.03% | 1.98x |
| The Childrens Place | 0.08% | 1.83x |
| Charlotte Russe | 0.03% | 1.63x |
| Hollister | 0.02% | 1.55x |
| Saint Laurent Paris | 0.01% | 1.50x |
| Ann Taylor | 0.02% | 1.41x |
| Old Navy | 0.08% | 1.40x |
| Urban Outfitters | 0.05% | 1.36x |
| Journeys | 0.04% | 1.36x |
| Armani | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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WEBSITES
The African-American Hair audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the African-American Hair audience is omgqueen.com.
| Website | Composition | Index |
| omgqueen.com | 3.53% | 422.37x |
| divaswigs.com | 2.85% | 418.54x |
| outre.com | 3.63% | 411.21x |
| wowafrican.com | 6.85% | 383.17x |
| rpgshow.com | 5.53% | 381.22x |
| glamourtress.com | 20.19% | 377.97x |
| myfirstwig.com | 7.71% | 377.34x |
| howigs.com | 4.65% | 359.38x |
| hairsoflyshop.com | 2.24% | 339.06x |
| beautyforever.com | 4.63% | 338.04x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 1.02% | 28.34x |
| Hair & Beauty | 9.85% | 23.31x |
| Hipster Clothing | 1.43% | 22.92x |
| Beauty & Cosmetics | 6.33% | 21.57x |
| Women Shoppers | 19.52% | 18.63x |
| Dermatology | 11.06% | 18.54x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.29% | 18.28x |
| Beach & Intimate Wear | 2.06% | 16.92x |
| As Seen On TV Products | 0.15% | 16.44x |
| Organic Beauty & Skincare Products | 3.55% | 16.38x |
Composition Percentage:
The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
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DEMOGRAPHICS
The African-American Hair audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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