Dstillery Audiences

AFRICAN-AMERICAN HAIR

Audience Size: 237.8 Thousand Devices

Explore the African-American Hair Audience

Below you'll find more information about the African-American Hair audience, broken down in different categories based on their digital and physical behaviors. These are 237.8 thousand unique devices whose actions qualify for the African-American Hair audience.

Dstillery Crafted Audiences

INTERESTS

The African-American Hair audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the African-American Hair audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 70.26% 30.73x
Wig Shoppers 70.69% 26.48x
Trendy Shoe Shoppers 41.90% 20.33x
Hair Care Shoppers 36.78% 18.93x
Readers of Jamaican Content 39.69% 18.87x
Natural and Holistic Health Researchers 39.69% 18.34x
Discount Health Insurance Researchers 45.24% 18.08x
Adult Acne Sufferers 40.83% 17.73x
Women's Fashion Magazine Readers 34.82% 17.30x
Women's Health Researchers 31.71% 16.58x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Interest attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The African-American Hair audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the African-American Hair audience is Belk.

Location Composition Index
Belk 0.01% 4.80x
Journeys 0.03% 3.36x
Zumiez 0.02% 3.10x
Hollister 0.01% 3.06x
Gymboree 0.01% 2.49x
American Eagle Outfitters 0.02% 2.40x
Victoria's Secret 0.02% 2.33x
Gap 0.01% 2.20x
Dressbarn 0.02% 2.18x
Banana Republic 0.01% 2.12x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Location attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Web Insights

WEBSITES

The African-American Hair audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the African-American Hair audience is glamourtress.com.

Website Composition Index
glamourtress.com 18.98% 700.93x
curlynikki.com 18.43% 468.53x
devacurl.com 9.03% 409.57x
naturalhairrules.com 14.51% 397.92x
myfirstwig.com 10.93% 388.78x
wigsis.com 17.03% 321.84x
hairstopandshop.com 6.75% 291.67x
blackhairinformation.com 13.78% 270.68x
hypehair.com 6.97% 262.56x
paulayoung.com 9.68% 248.86x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Web attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the African-American Hair audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.17% 61.34x
Hair & Beauty 4.01% 50.12x
Women Shoppers 19.28% 43.02x
Fashion & Retail 20.64% 39.87x
Hipster Clothing 0.59% 37.79x
Dermatology 2.71% 37.71x
Teen Hair 8.09% 37.44x
Higher-End Fashion Brands 0.45% 32.53x
Vitamin Shoppers 3.65% 31.95x
Beauty & Cosmetics 3.17% 31.02x
Composition Percentage: The overlap percentage between the African-American Hair audience and the Content Affinity attribute.
Index: A comparison of the African-American Hair audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The African-American Hair audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female