Dstillery Audiences

AID GROUPS

Audience Size: 114.3 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 114.3 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 69.44% 29.05x
Charitable Donors 94.15% 27.43x
Liberal Think Tank Readers 32.51% 16.81x
College Students 32.68% 15.90x
Immigration Resource Researchers 34.19% 15.33x
Immigration Policy Researchers 34.19% 15.33x
Ivy League College Researchers 25.24% 15.23x
Conservative Think Tank Readers 41.01% 14.90x
Yale University Fans 31.18% 13.17x
Harvard University Fans 27.46% 13.10x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 3.00x
Tommy Bahama 0.02% 2.67x
Maurices 0.01% 1.95x
Carhartt 0.04% 1.73x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is ohchr.org.

Website Composition Index
ohchr.org 31.13% 582.70x
unwomen.org 27.94% 483.53x
un.org 59.25% 291.95x
unicef.org 50.14% 173.63x
fao.org 9.61% 147.54x
e-ir.info 5.49% 109.18x
wri.org 6.96% 97.00x
columbia.edu 6.62% 79.05x
ssir.org 6.65% 78.11x
foreignaffairs.com 8.06% 70.29x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 2.53% 253.41x
Philanthropy - Nonprofits 1.17% 95.24x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 2.74% 82.68x
University Press 1.78% 60.68x
Middle East News 15.37% 55.76x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.75% 49.12x
MBA Education 3.26% 43.57x
Nature & Wildlife 2.82% 38.50x
Writing & Publishing 1.04% 33.31x
Canadian Universities 0.91% 32.98x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male