Dstillery Audiences

AID GROUPS

Audience Size: 237.7 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 237.7 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 68.13% 37.00x
Womens Equality Advocates 71.05% 31.74x
Charitable Donors 78.74% 30.27x
Immigration Resource Researchers 50.34% 28.27x
Immigration Policy Researchers 50.33% 28.26x
Liberal Think Tank Readers 51.97% 26.79x
Harvard University Fans 50.22% 26.54x
Yale University Fans 45.34% 25.63x
College Students 47.77% 24.32x
Environmental Activists 44.85% 24.23x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.05% 4.43x
Zara 0.07% 4.12x
Patagonia 0.05% 3.47x
Topshop 0.02% 3.13x
Levi Strauss 0.02% 3.02x
American Apparel 0.08% 2.88x
Saint Laurent Paris 0.02% 2.80x
Urban Outfitters 0.10% 2.65x
Talbots 0.08% 2.60x
Kate Spade 0.03% 2.59x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is devex.com.

Website Composition Index
devex.com 19.19% 441.92x
unicef.org 15.61% 409.35x
humanrightsfirst.org 8.00% 356.49x
un.org 24.69% 320.98x
rescue.org 21.57% 244.22x
savethechildren.org 13.89% 229.08x
polarisproject.org 7.77% 224.17x
wilsoncenter.org 4.56% 200.00x
usip.org 5.67% 191.93x
ssir.org 5.50% 153.35x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 8.38% 102.05x
International Development & Health 15.95% 92.68x
Social & Demographic Trends 12.87% 65.50x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 4.17% 59.67x
Middle East News 20.95% 55.61x
International Travel 3.99% 49.63x
Liberal Views on LGBTQ Rights and Pro-Choice 2.28% 48.51x
Teaching Abroad 0.88% 44.41x
Law School Research Cluster 2.15% 43.97x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 12.56% 41.48x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female