Dstillery Audiences

AID GROUPS

Audience Size: 302.9 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 302.9 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is Charitable Donors.

Interest Composition Index
Charitable Donors 77.58% 27.92x
Womens Equality Advocates 69.63% 25.86x
Liberal Think Tank Readers 49.24% 21.27x
Harvard University Fans 47.62% 19.70x
Environmental Activists 44.57% 18.73x
College Students 45.97% 18.45x
Yale University Fans 46.50% 18.39x
Charitable Organization Supporters 35.40% 18.06x
Occupy Movement Supporters 37.00% 18.03x
Charitable Organization Researchers 40.55% 17.98x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is J. Crew.

Location Composition Index
J. Crew 0.05% 1.88x
Urban Outfitters 0.06% 1.83x
LOFT 0.06% 1.81x
American Apparel 0.03% 1.62x
Lululemon 0.06% 1.58x
Zara 0.03% 1.57x
Gap 0.12% 1.53x
Coach 0.07% 1.44x
Banana Republic 0.05% 1.37x
Chicos 0.05% 1.35x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is devex.com.

Website Composition Index
devex.com 16.33% 479.57x
unicef.org 19.45% 419.31x
humanrightsfirst.org 6.11% 354.17x
un.org 25.59% 341.83x
doctorswithoutborders.org 6.82% 334.69x
cpj.org 4.86% 289.16x
polarisproject.org 5.88% 249.58x
rescue.org 19.54% 246.67x
savethechildren.org 13.19% 231.31x
usip.org 4.58% 228.03x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 15.03% 103.12x
Philanthropy - Nonprofits 8.04% 92.65x
Social & Demographic Trends 12.32% 54.56x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 4.09% 53.54x
Middle East News 20.36% 51.85x
International Travel 4.48% 45.83x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 11.30% 45.24x
Liberal Views on LGBTQ Rights and Pro-Choice 2.26% 45.20x
Teaching Abroad 0.97% 44.25x
South Africa News Cluster 7.18% 38.24x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male