Dstillery Audiences

AID GROUPS

Audience Size: 50.9 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 50.9 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 72.38% 44.94x
Charitable Donors 91.65% 43.56x
Ivy League College Researchers 23.77% 33.29x
Harvard University Fans 23.34% 25.46x
College Students 30.41% 21.90x
Immigration Resource Researchers 37.90% 21.44x
Immigration Policy Researchers 37.90% 21.44x
Online Grammar Tool Users 17.34% 20.60x
US Judiciary System Researchers 32.12% 20.53x
Conservative Think Tank Readers 40.04% 19.62x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Maurices.

Location Composition Index
Maurices 0.07% 4.03x
Mens Wearhouse 0.02% 1.93x
Journeys 0.02% 1.91x
Urban Outfitters 0.02% 1.86x
Gymboree 0.02% 1.80x
Zumiez 0.02% 1.73x
Old Navy 0.02% 1.57x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is un.org.

Website Composition Index
un.org 67.16% 486.08x
unicef.org 54.14% 340.65x
middleeasteye.net 7.89% 67.44x
foreignpolicy.com 19.64% 42.81x
academia.edu 15.80% 35.29x
ted.com 4.96% 34.19x
euronews.com 5.24% 33.68x
scotusblog.com 5.31% 31.96x
nature.com 6.91% 31.93x
mtsu.edu 4.22% 31.71x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is Middle East News.

Content Affinity Composition Index
Middle East News 13.77% 74.96x
International Travel 2.16% 55.13x
Historical Information - Museums & Libraries 1.73% 42.64x
Philanthropy - Charities & Fundraising 0.91% 40.30x
French Education 0.99% 30.27x
University Research 15.93% 30.00x
New England Universities 1.60% 29.03x
South Africa News Cluster 2.12% 28.88x
Arabic News 1.12% 25.44x
Canadian Lifestyle 2.76% 23.63x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male