Dstillery Audiences

AID GROUPS

Audience Size: 184.6 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 184.6 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 69.19% 39.04x
Womens Equality Advocates 70.97% 34.50x
Charitable Donors 79.73% 33.97x
Immigration Resource Researchers 51.17% 30.61x
Immigration Policy Researchers 51.16% 30.60x
Liberal Think Tank Readers 53.77% 29.04x
Harvard University Fans 51.68% 28.55x
Yale University Fans 47.68% 26.50x
Environmental Activists 47.45% 26.04x
College Students 50.32% 25.51x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Everlane.

Location Composition Index
Everlane 0.05% 8.05x
Uniqlo 0.05% 2.89x
Saint Laurent Paris 0.02% 2.73x
Bonobos 0.18% 2.71x
Patagonia 0.04% 2.64x
Intermix 0.02% 2.50x
Topshop 0.04% 2.47x
Ralph Lauren 0.04% 2.45x
Kate Spade 0.07% 2.11x
Levi Strauss 0.05% 2.10x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is devex.com.

Website Composition Index
devex.com 21.45% 539.43x
un.org 23.98% 392.07x
rescue.org 26.64% 265.97x
polarisproject.org 7.81% 265.62x
savethechildren.org 16.72% 260.24x
freedomhouse.org 6.05% 180.04x
allafrica.com 5.14% 173.17x
atlanticcouncil.org 5.37% 170.77x
crs.org 3.90% 137.77x
gatesfoundation.org 9.24% 130.22x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 9.14% 118.56x
International Development & Health 15.64% 110.11x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 4.63% 80.32x
Social & Demographic Trends 12.83% 80.19x
Liberal Views on LGBTQ Rights and Pro-Choice 2.66% 59.33x
International Travel 3.59% 59.17x
Middle East News 21.68% 56.71x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 12.73% 52.70x
Law School Research Cluster 2.12% 51.26x
Teaching Abroad 0.87% 47.86x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female