Dstillery Audiences

AID GROUPS

Audience Size: 135.6 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 135.6 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 71.40% 30.76x
Charitable Donors 86.78% 27.76x
Womens Equality Advocates 71.96% 25.00x
Liberal Think Tank Readers 46.49% 21.02x
College Students 47.11% 20.68x
Immigration Resource Researchers 48.99% 20.32x
Immigration Policy Researchers 48.99% 20.32x
Harvard University Fans 46.97% 19.56x
Conservative Think Tank Readers 47.39% 17.69x
Yale University Fans 43.28% 17.17x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 3.85x
Express 0.01% 3.73x
Armani 0.01% 3.38x
Club Monaco 0.01% 3.00x
Journeys 0.01% 2.83x
Tommy Bahama 0.02% 2.67x
Victoria's Secret 0.01% 2.33x
Dressbarn 0.02% 2.05x
Brooks Brothers 0.01% 1.33x
Jos A. Bank Clothiers 0.01% 1.11x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is unwomen.org.

Website Composition Index
unwomen.org 20.76% 513.80x
rescue.org 15.61% 273.60x
savethechildren.org 9.57% 258.62x
unicef.org 28.41% 234.25x
un.org 42.14% 196.79x
gatesfoundation.org 5.37% 126.40x
fao.org 8.07% 118.96x
wri.org 4.88% 109.98x
ssir.org 5.72% 109.73x
oxfordscholarship.com 4.08% 106.70x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 11.25% 167.04x
Philanthropy - Nonprofits 5.39% 155.06x
Social & Demographic Trends 5.55% 128.57x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 2.61% 76.85x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 9.02% 69.72x
University Press 13.61% 56.89x
Law School Research Cluster 0.92% 56.83x
Liberal Views on LGBTQ Rights and Pro-Choice 1.22% 54.29x
Middle East News 19.39% 48.21x
Liberal Views on Government, Finance, and Economy 5.57% 41.93x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female