Dstillery Audiences

AID GROUPS

Audience Size: 60.8 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 60.8 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 75.17% 38.35x
Charitable Donors 92.54% 35.26x
Ivy League College Researchers 23.47% 23.10x
Immigration Resource Researchers 44.78% 21.05x
Immigration Policy Researchers 44.78% 21.05x
Harvard University Fans 24.69% 20.61x
College Students 31.34% 19.47x
Liberal Think Tank Readers 39.21% 18.57x
US Judiciary System Researchers 31.61% 17.56x
Conservative Think Tank Readers 55.09% 16.46x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Old Navy.

Location Composition Index
Old Navy 0.03% 3.16x
The Childrens Place 0.03% 1.92x
Gap 0.01% 1.92x
Buckle 0.01% 1.86x
American Eagle Outfitters 0.01% 1.61x
Zumiez 0.01% 1.41x
Journeys 0.01% 1.41x
Victoria's Secret 0.01% 1.30x
Maurices 0.01% 1.11x
Carhartt 0.04% 0.77x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is un.org.

Website Composition Index
un.org 67.24% 359.35x
unicef.org 56.91% 251.78x
foreignaffairs.com 5.91% 65.17x
middleeasteye.net 7.48% 62.25x
sagepub.com 6.90% 61.13x
yale.edu 4.70% 56.20x
linguee.com 6.19% 53.41x
france24.com 4.30% 52.28x
indexmundi.com 5.12% 47.58x
ucla.edu 4.84% 40.44x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is Middle East News.

Content Affinity Composition Index
Middle East News 15.09% 69.75x
MBA Education 1.15% 56.62x
Canadian Healthcare 0.76% 53.82x
International Travel 2.02% 35.21x
English as a Second Language 0.62% 33.09x
Science Education & Academia 0.50% 32.75x
Historical Information - Museums & Libraries 2.27% 29.95x
French Education 1.32% 28.56x
University Research 19.46% 28.42x
Philanthropy - Charities & Fundraising 0.81% 27.43x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male