Explore the Aid Groups Audience
Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 329.5 thousand unique devices whose actions qualify for the Aid Groups audience.
INTERESTS
The Aid Groups audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Aid Groups audience is Charitable Donors.
| Interest | Composition | Index |
| Charitable Donors | 78.25% | 27.74x |
| Womens Equality Advocates | 71.84% | 25.54x |
| Liberal Think Tank Readers | 47.62% | 20.62x |
| Harvard University Fans | 47.71% | 18.49x |
| College Students | 43.98% | 17.72x |
| Yale University Fans | 43.67% | 17.69x |
| Environmental Activists | 43.74% | 17.48x |
| Charitable Organization Researchers | 40.24% | 17.05x |
| Occupy Movement Supporters | 35.98% | 17.04x |
| Executive and C-Suite | 30.22% | 16.72x |
Composition Percentage:
The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
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APPAREL RETAILERS
The Aid Groups audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Aid Groups audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.06% | 3.15x |
| H&M | 0.07% | 3.10x |
| Urban Outfitters | 0.06% | 2.40x |
| Banana Republic | 0.05% | 2.24x |
| J. Crew | 0.04% | 2.23x |
| Gap | 0.12% | 2.18x |
| LOFT | 0.05% | 2.16x |
| Victoria's Secret | 0.08% | 1.94x |
| Brooks Brothers | 0.03% | 1.82x |
| Lululemon | 0.04% | 1.66x |
Composition Percentage:
The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
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WEBSITES
The Aid Groups audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Aid Groups audience is unfpa.org.
| Website | Composition | Index |
| unfpa.org | 8.83% | 543.90x |
| devex.com | 16.90% | 474.23x |
| unicef.org | 21.37% | 407.47x |
| doctorswithoutborders.org | 6.72% | 344.68x |
| humanrightsfirst.org | 5.92% | 340.49x |
| un.org | 26.73% | 328.83x |
| rescue.org | 17.46% | 274.39x |
| cpj.org | 4.62% | 261.96x |
| polarisproject.org | 5.88% | 241.47x |
| savethechildren.org | 12.02% | 234.29x |
Composition Percentage:
The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Aid Groups audience is International Development & Health.
| Content Affinity | Composition | Index |
| International Development & Health | 15.23% | 97.56x |
| Philanthropy - Nonprofits | 8.27% | 87.70x |
| Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) | 4.20% | 50.12x |
| Middle East News | 19.67% | 49.70x |
| Social & Demographic Trends | 12.74% | 48.92x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 2.19% | 43.05x |
| International Travel | 4.43% | 42.37x |
| Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) | 10.60% | 41.70x |
| Teaching Abroad | 0.93% | 40.63x |
| South Africa News Cluster | 6.98% | 37.79x |
Composition Percentage:
The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
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DEMOGRAPHICS
The Aid Groups audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000
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