Dstillery Audiences

AID GROUPS

Audience Size: 146.3 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 146.3 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 73.02% 25.21x
Womens Equality Advocates 75.21% 22.66x
Charitable Donors 87.75% 22.06x
Immigration Policy Researchers 56.27% 18.47x
Immigration Resource Researchers 56.27% 18.47x
Liberal Think Tank Readers 56.39% 18.15x
College Students 53.53% 17.69x
Harvard University Fans 54.57% 17.59x
Yale University Fans 52.10% 16.13x
Environmental Activists 49.70% 15.83x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Zara.

Location Composition Index
Zara 0.09% 4.95x
Free People 0.08% 4.30x
Bonobos 0.03% 4.02x
Uniqlo 0.04% 3.70x
The North Face 0.05% 3.69x
Club Monaco 0.03% 3.58x
Intermix 0.01% 3.21x
J. Crew 0.11% 3.06x
Armani 0.05% 3.05x
Belk 0.03% 3.03x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is unicef.org.

Website Composition Index
unicef.org 20.20% 403.38x
un.org 33.38% 374.80x
rescue.org 21.85% 252.23x
savethechildren.org 13.59% 252.20x
imf.org 7.01% 132.95x
ssir.org 4.86% 131.74x
allafrica.com 4.07% 119.27x
gatesfoundation.org 7.36% 117.07x
fao.org 7.53% 117.05x
apha.org 3.35% 92.87x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 13.71% 128.57x
Philanthropy - Nonprofits 6.10% 123.24x
Social & Demographic Trends 8.34% 97.04x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 2.90% 64.72x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 10.78% 56.21x
International Travel 2.81% 54.12x
Liberal Views on LGBTQ Rights and Pro-Choice 1.79% 53.35x
Middle East News 21.66% 50.70x
Law School Research Cluster 1.15% 49.74x
University Press 17.02% 43.09x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female