Explore the Aid Groups Audience
Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 302.9 thousand unique devices whose actions qualify for the Aid Groups audience.
INTERESTS
The Aid Groups audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Aid Groups audience is Charitable Donors.
| Interest | Composition | Index |
| Charitable Donors | 77.58% | 27.92x |
| Womens Equality Advocates | 69.63% | 25.86x |
| Liberal Think Tank Readers | 49.24% | 21.27x |
| Harvard University Fans | 47.62% | 19.70x |
| Environmental Activists | 44.57% | 18.73x |
| College Students | 45.97% | 18.45x |
| Yale University Fans | 46.50% | 18.39x |
| Charitable Organization Supporters | 35.40% | 18.06x |
| Occupy Movement Supporters | 37.00% | 18.03x |
| Charitable Organization Researchers | 40.55% | 17.98x |
Composition Percentage:
The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
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APPAREL RETAILERS
The Aid Groups audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Aid Groups audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.05% | 1.88x |
| Urban Outfitters | 0.06% | 1.83x |
| LOFT | 0.06% | 1.81x |
| American Apparel | 0.03% | 1.62x |
| Lululemon | 0.06% | 1.58x |
| Zara | 0.03% | 1.57x |
| Gap | 0.12% | 1.53x |
| Coach | 0.07% | 1.44x |
| Banana Republic | 0.05% | 1.37x |
| Chicos | 0.05% | 1.35x |
Composition Percentage:
The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
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WEBSITES
The Aid Groups audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Aid Groups audience is devex.com.
| Website | Composition | Index |
| devex.com | 16.33% | 479.57x |
| unicef.org | 19.45% | 419.31x |
| humanrightsfirst.org | 6.11% | 354.17x |
| un.org | 25.59% | 341.83x |
| doctorswithoutborders.org | 6.82% | 334.69x |
| cpj.org | 4.86% | 289.16x |
| polarisproject.org | 5.88% | 249.58x |
| rescue.org | 19.54% | 246.67x |
| savethechildren.org | 13.19% | 231.31x |
| usip.org | 4.58% | 228.03x |
Composition Percentage:
The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Aid Groups audience is International Development & Health.
| Content Affinity | Composition | Index |
| International Development & Health | 15.03% | 103.12x |
| Philanthropy - Nonprofits | 8.04% | 92.65x |
| Social & Demographic Trends | 12.32% | 54.56x |
| Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) | 4.09% | 53.54x |
| Middle East News | 20.36% | 51.85x |
| International Travel | 4.48% | 45.83x |
| Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) | 11.30% | 45.24x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 2.26% | 45.20x |
| Teaching Abroad | 0.97% | 44.25x |
| South Africa News Cluster | 7.18% | 38.24x |
Composition Percentage:
The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
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DEMOGRAPHICS
The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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