Dstillery Audiences

AID GROUPS

Audience Size: 80.8 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 80.8 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 75.46% 29.14x
Charitable Donors 93.62% 28.07x
College Students 38.77% 18.10x
Liberal Think Tank Readers 36.44% 17.35x
Ivy League College Researchers 29.82% 17.01x
Immigration Resource Researchers 40.12% 16.92x
Immigration Policy Researchers 40.12% 16.92x
Conservative Think Tank Readers 44.66% 15.82x
Online Grammar Tool Users 27.98% 14.58x
US Judiciary System Researchers 30.31% 14.30x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Michael Kors.

Location Composition Index
Michael Kors 0.03% 5.78x
Hollister 0.02% 3.73x
Jos A. Bank Clothiers 0.02% 3.39x
Club Monaco 0.01% 3.00x
Buckle 0.03% 2.99x
LOFT 0.02% 2.98x
Tommy Bahama 0.02% 2.67x
White House Black Market 0.02% 2.19x
Mens Wearhouse 0.02% 1.84x
Dressbarn 0.01% 1.53x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is un.org.

Website Composition Index
un.org 61.05% 399.48x
unicef.org 53.36% 198.65x
ssir.org 7.48% 107.53x
columbia.edu 6.68% 107.31x
foreignaffairs.com 8.20% 92.83x
sagepub.com 7.26% 72.97x
middleeasteye.net 8.68% 70.29x
yale.edu 5.43% 63.47x
indexmundi.com 6.49% 50.91x
healthaffairs.org 3.91% 50.06x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 2.29% 150.14x
University Press 1.20% 86.50x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 1.03% 83.22x
Middle East News 16.09% 74.00x
Canadian Universities 1.08% 65.97x
MBA Education 2.44% 59.12x
Education Cluster 1.70% 53.20x
Philanthropy - Charities & Fundraising 2.39% 50.27x
Franco-African Cluster 0.57% 46.02x
Foreign Language Education 0.57% 41.99x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male