Dstillery Audiences

AID GROUPS

Audience Size: 75.3 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 75.3 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 77.10% 29.45x
Charitable Donors 93.68% 25.17x
Liberal Think Tank Readers 35.75% 18.48x
College Students 36.79% 18.16x
Ivy League College Researchers 30.88% 17.68x
Immigration Resource Researchers 41.97% 17.25x
Immigration Policy Researchers 41.97% 17.25x
Yale University Fans 39.27% 15.65x
Harvard University Fans 37.31% 15.57x
Conservative Think Tank Readers 41.76% 14.81x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.02% 3.19x
Club Monaco 0.01% 3.00x
Journeys 0.02% 2.74x
Tommy Bahama 0.02% 2.67x
Buckle 0.01% 2.00x
Maurices 0.01% 1.95x
Old Navy 0.01% 1.59x
Victoria's Secret 0.01% 1.27x
Carhartt 0.06% 1.18x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is un.org.

Website Composition Index
un.org 58.68% 341.81x
unicef.org 49.09% 203.14x
columbia.edu 7.99% 95.86x
foreignaffairs.com 8.68% 75.73x
sagepub.com 10.18% 65.21x
yale.edu 5.87% 60.67x
middleeasteye.net 7.71% 54.28x
berkeley.edu 3.36% 47.79x
indexmundi.com 6.59% 46.85x
councilofnonprofits.org 3.32% 45.02x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 4.10% 281.87x
Philanthropy - Nonprofits 1.91% 142.45x
University Press 3.70% 81.30x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 3.10% 80.84x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 1.00% 69.82x
Middle East News 16.00% 54.27x
MBA Education 5.14% 54.22x
Nature & Wildlife 3.70% 47.19x
Psychology & Social Work 0.66% 46.34x
Writing & Publishing 1.76% 43.30x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male