Dstillery Audiences

AID GROUPS

Audience Size: 77.1 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 77.1 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 77.70% 30.88x
Charitable Donors 95.54% 26.62x
Immigration Policy Researchers 39.02% 19.00x
Immigration Resource Researchers 39.02% 19.00x
Liberal Think Tank Readers 32.78% 18.87x
College Students 32.66% 18.48x
Ivy League College Researchers 19.29% 16.66x
Conservative Think Tank Readers 49.16% 15.67x
US Judiciary System Researchers 26.42% 14.58x
Yale University Fans 31.88% 13.04x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Forever 21.

Location Composition Index
Forever 21 0.04% 5.81x
Banana Republic 0.02% 3.78x
Talbots 0.02% 3.06x
Michael Kors 0.02% 2.91x
Eddie Bauer 0.01% 1.83x
Coach 0.01% 1.80x
LOFT 0.02% 1.78x
Aeropostale 0.02% 1.57x
American Eagle Outfitters 0.02% 1.56x
J. Crew 0.01% 1.54x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is unesco.org.

Website Composition Index
unesco.org 28.74% 469.29x
un.org 63.26% 397.30x
unicef.org 53.85% 223.69x
ssir.org 5.84% 96.02x
columbia.edu 5.64% 95.69x
foreignaffairs.com 6.76% 84.94x
middleeasteye.net 6.87% 67.40x
sagepub.com 6.39% 60.21x
yale.edu 4.65% 52.91x
indexmundi.com 6.02% 52.02x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is Middle East News.

Content Affinity Composition Index
Middle East News 14.07% 88.23x
Education Cluster 0.85% 67.07x
MBA Education 1.17% 47.76x
Canadian Healthcare 0.70% 45.35x
Philanthropy - Charities & Fundraising 1.00% 34.80x
California Universities 0.46% 32.38x
English as a Second Language 0.67% 32.24x
Historical Information - Museums & Libraries 1.74% 32.02x
Nature & Wildlife 2.65% 28.88x
International Travel 1.98% 27.89x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male