Dstillery Audiences

AID GROUPS

Audience Size: 275.4 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 275.4 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 66.79% 30.12x
Charitable Donors 78.07% 27.73x
Womens Equality Advocates 74.10% 25.11x
Immigration Resource Researchers 47.19% 22.50x
Immigration Policy Researchers 47.19% 22.50x
Liberal Think Tank Readers 49.39% 22.16x
College Students 45.44% 20.58x
Harvard University Fans 50.97% 20.42x
Environmental Activists 43.48% 20.34x
Charitable Organization Researchers 39.74% 19.04x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.09% 4.81x
Urban Outfitters 0.13% 2.80x
American Apparel 0.08% 2.62x
Intermix 0.02% 2.60x
Uniqlo 0.03% 2.59x
Supreme 0.02% 2.56x
Patagonia 0.04% 2.47x
Kate Spade 0.04% 2.45x
H&M 0.09% 2.42x
Levi Strauss 0.02% 2.38x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is devex.com.

Website Composition Index
devex.com 18.05% 485.26x
unicef.org 17.69% 432.60x
un.org 25.49% 362.71x
rescue.org 19.61% 266.51x
savethechildren.org 12.74% 254.47x
polarisproject.org 6.63% 241.39x
usip.org 4.90% 217.00x
wilsoncenter.org 4.89% 208.48x
unenvironment.org 3.92% 173.00x
carnegieendowment.org 3.83% 172.36x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 8.41% 105.65x
International Development & Health 15.29% 103.17x
Social & Demographic Trends 12.19% 62.68x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 4.11% 58.35x
Middle East News 19.60% 57.96x
International Travel 4.44% 51.67x
Liberal Views on LGBTQ Rights and Pro-Choice 2.24% 49.36x
Teaching Abroad 0.91% 45.44x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 11.31% 45.04x
Law School Research Cluster 2.11% 40.95x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male