Dstillery Audiences

AID GROUPS

Audience Size: 141.9 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 141.9 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 73.17% 26.25x
Womens Equality Advocates 75.26% 23.89x
Charitable Donors 84.25% 23.76x
Immigration Policy Researchers 60.08% 22.08x
Immigration Resource Researchers 60.08% 22.08x
Liberal Think Tank Readers 60.98% 21.75x
Harvard University Fans 59.27% 21.23x
College Students 58.42% 19.93x
Yale University Fans 55.92% 19.69x
Charitable Organization Researchers 56.77% 19.25x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Everlane.

Location Composition Index
Everlane 0.03% 5.09x
Supreme 0.03% 3.31x
Bonobos 0.27% 3.27x
Zara 0.07% 3.19x
Forever 21 0.13% 2.78x
Patagonia 0.03% 2.71x
Uniqlo 0.04% 2.65x
Urban Outfitters 0.11% 2.40x
Eddie Bauer 0.06% 2.31x
American Apparel 0.06% 2.10x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is devex.com.

Website Composition Index
devex.com 23.01% 549.87x
un.org 23.33% 434.50x
rescue.org 27.99% 319.17x
savethechildren.org 17.50% 287.11x
gatesfoundation.org 9.47% 141.05x
imf.org 6.74% 121.96x
unicefusa.org 7.08% 120.36x
fao.org 6.80% 119.83x
bridgespan.org 4.50% 117.81x
urban.org 4.80% 98.65x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 9.14% 126.45x
International Development & Health 15.04% 116.44x
Social & Demographic Trends 12.24% 92.60x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 4.68% 87.14x
Liberal Views on LGBTQ Rights and Pro-Choice 2.62% 62.70x
Home Décor, Furniture, & Decorating 0.11% 60.34x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 12.75% 57.60x
International Travel 3.02% 57.32x
Law School Research Cluster 1.93% 54.45x
Middle East News 21.52% 53.81x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female