Dstillery Audiences

AID GROUPS

Audience Size: 131.3 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 131.3 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 70.54% 30.84x
Charitable Donors 89.21% 27.29x
College Students 42.46% 19.10x
Liberal Think Tank Readers 41.29% 19.03x
Harvard University Fans 42.46% 18.40x
Immigration Policy Researchers 44.81% 18.35x
Immigration Resource Researchers 44.81% 18.35x
Conservative Think Tank Readers 41.56% 16.33x
Yale University Fans 40.46% 16.21x
Ivy League College Researchers 33.61% 15.79x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Express.

Location Composition Index
Express 0.01% 3.73x
Chicos 0.01% 3.62x
Club Monaco 0.01% 3.00x
Tommy Bahama 0.02% 2.67x
Brooks Brothers 0.01% 1.33x
Carhartt 0.04% 0.64x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is un.org.

Website Composition Index
un.org 51.28% 214.10x
fao.org 9.12% 142.97x
unicef.org 38.75% 127.13x
wri.org 5.55% 117.25x
migrationpolicy.org 4.40% 99.24x
ssir.org 6.67% 98.47x
state.gov 3.82% 84.87x
americanprogress.org 6.37% 83.73x
unicefusa.org 3.57% 83.17x
ssrn.com 6.72% 77.20x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 8.00% 169.13x
Social & Demographic Trends 3.43% 133.00x
Philanthropy - Nonprofits 3.67% 130.54x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 6.68% 70.32x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 1.91% 69.09x
Law School Research Cluster 0.64% 58.14x
University Press 8.96% 56.05x
Middle East News 17.27% 44.34x
MBA Education 8.42% 38.72x
Nature & Wildlife 8.15% 34.59x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male