Dstillery Audiences

AID GROUPS

Audience Size: 114.4 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 114.4 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 75.02% 28.53x
Charitable Donors 94.03% 27.14x
Liberal Think Tank Readers 34.02% 16.67x
Immigration Resource Researchers 37.25% 15.91x
Immigration Policy Researchers 37.25% 15.91x
College Students 32.57% 15.49x
Conservative Think Tank Readers 45.18% 14.79x
Ivy League College Researchers 24.98% 14.47x
Yale University Fans 31.97% 13.39x
US Judiciary System Researchers 24.81% 12.16x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 3.00x
Tommy Bahama 0.02% 2.67x
Carhartt 0.02% 0.72x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is ohchr.org.

Website Composition Index
ohchr.org 33.35% 595.74x
unwomen.org 26.07% 554.53x
un.org 59.93% 309.63x
unicef.org 52.20% 172.07x
fao.org 9.87% 154.28x
wri.org 5.97% 127.50x
e-ir.info 5.98% 125.09x
columbia.edu 6.38% 83.48x
ssir.org 7.11% 82.76x
foreignaffairs.com 7.80% 79.04x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 2.66% 96.44x
Philanthropy - Nonprofits 1.04% 90.92x
University Press 1.29% 58.36x
Middle East News 15.48% 57.90x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.83% 56.04x
MBA Education 2.87% 44.96x
Canadian Universities 1.03% 42.84x
Nature & Wildlife 3.11% 37.99x
Writing & Publishing 0.94% 37.34x
Education Cluster 1.83% 35.77x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male