Dstillery Audiences

AID GROUPS

Audience Size: 329.5 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 329.5 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is Charitable Donors.

Interest Composition Index
Charitable Donors 78.25% 27.74x
Womens Equality Advocates 71.84% 25.54x
Liberal Think Tank Readers 47.62% 20.62x
Harvard University Fans 47.71% 18.49x
College Students 43.98% 17.72x
Yale University Fans 43.67% 17.69x
Environmental Activists 43.74% 17.48x
Charitable Organization Researchers 40.24% 17.05x
Occupy Movement Supporters 35.98% 17.04x
Executive and C-Suite 30.22% 16.72x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is American Apparel.

Location Composition Index
American Apparel 0.06% 3.15x
H&M 0.07% 3.10x
Urban Outfitters 0.06% 2.40x
Banana Republic 0.05% 2.24x
J. Crew 0.04% 2.23x
Gap 0.12% 2.18x
LOFT 0.05% 2.16x
Victoria's Secret 0.08% 1.94x
Brooks Brothers 0.03% 1.82x
Lululemon 0.04% 1.66x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is unfpa.org.

Website Composition Index
unfpa.org 8.83% 543.90x
devex.com 16.90% 474.23x
unicef.org 21.37% 407.47x
doctorswithoutborders.org 6.72% 344.68x
humanrightsfirst.org 5.92% 340.49x
un.org 26.73% 328.83x
rescue.org 17.46% 274.39x
cpj.org 4.62% 261.96x
polarisproject.org 5.88% 241.47x
savethechildren.org 12.02% 234.29x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 15.23% 97.56x
Philanthropy - Nonprofits 8.27% 87.70x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 4.20% 50.12x
Middle East News 19.67% 49.70x
Social & Demographic Trends 12.74% 48.92x
Liberal Views on LGBTQ Rights and Pro-Choice 2.19% 43.05x
International Travel 4.43% 42.37x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 10.60% 41.70x
Teaching Abroad 0.93% 40.63x
South Africa News Cluster 6.98% 37.79x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000