Dstillery Audiences

AID GROUPS

Audience Size: 42.5 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 42.5 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 68.38% 68.00x
Charitable Donors 91.77% 65.49x
Ivy League College Researchers 17.99% 55.92x
Harvard University Fans 17.22% 35.56x
Online Grammar Tool Users 10.28% 27.22x
New Year Resolution Intender 8.74% 25.16x
US Judiciary System Researchers 26.22% 24.96x
Africa Trip Planners 32.39% 22.40x
Medicaid Researchers 35.73% 21.84x
Oral Hygiene Shoppers 27.25% 18.49x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Gymboree.

Location Composition Index
Gymboree 0.04% 3.15x
Buckle 0.02% 1.75x
American Eagle Outfitters 0.02% 1.74x
Maurices 0.02% 1.67x
Journeys 0.02% 1.21x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is unicef.org.

Website Composition Index
unicef.org 60.24% 425.27x
foreignpolicy.com 18.88% 54.97x
mtsu.edu 5.02% 35.16x
linguee.com 6.24% 34.99x
academia.edu 17.22% 34.83x
scotusblog.com 4.52% 34.77x
economist.com 4.53% 33.35x
nature.com 7.32% 31.42x
newworldencyclopedia.org 4.91% 26.64x
tripadvisor.ca 4.64% 25.38x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is Middle East News.

Content Affinity Composition Index
Middle East News 12.68% 78.99x
International Travel 1.70% 60.54x
Historical Information - Museums & Libraries 1.32% 39.95x
New England Universities 1.65% 37.06x
University Research 16.88% 32.84x
Canada Tax and Finance Research Cluster 0.71% 29.33x
French Education 1.18% 27.56x
Science Education & Resources 3.30% 24.11x
South Africa News Cluster 1.56% 23.82x
Book Publishers 0.61% 23.47x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male