Dstillery Audiences

AID GROUPS

Audience Size: 168.8 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 168.8 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 69.27% 29.18x
Charitable Donors 82.77% 25.95x
Womens Equality Advocates 73.48% 25.36x
Liberal Think Tank Readers 50.59% 21.08x
Immigration Resource Researchers 51.58% 20.78x
Immigration Policy Researchers 51.58% 20.78x
Harvard University Fans 50.61% 20.20x
College Students 48.59% 19.87x
Yale University Fans 46.91% 18.86x
Charitable Organization Researchers 44.64% 18.18x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Patagonia.

Location Composition Index
Patagonia 0.02% 4.22x
Ann Taylor 0.05% 3.50x
Madewell 0.03% 3.47x
Urban Outfitters 0.10% 3.31x
Topshop 0.01% 2.90x
Uniqlo 0.03% 2.90x
Intermix 0.01% 2.71x
REI 0.02% 2.58x
Express 0.05% 2.53x
Gap 0.15% 2.47x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is devex.com.

Website Composition Index
devex.com 21.27% 545.34x
unicef.org 15.33% 423.79x
un.org 28.16% 383.65x
rescue.org 24.20% 299.94x
savethechildren.org 15.27% 272.78x
unenvironment.org 5.13% 162.37x
freedomhouse.org 5.82% 144.45x
gatesfoundation.org 8.46% 120.16x
unicefusa.org 7.15% 116.83x
imf.org 7.04% 113.90x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 6.86% 119.22x
International Development & Health 14.05% 116.11x
Social & Demographic Trends 9.36% 89.53x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 3.49% 69.66x
Liberal Views on LGBTQ Rights and Pro-Choice 2.00% 56.71x
Middle East News 20.09% 52.40x
International Travel 2.53% 51.42x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 10.62% 48.60x
Law School Research Cluster 1.27% 45.92x
Liberal Views on Government, Finance, and Economy 8.71% 38.23x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male