Dstillery Audiences

AID GROUPS

Audience Size: 79.5 Thousand Devices

Explore the Aid Groups Audience

Below you'll find more information about the Aid Groups audience, broken down in different categories based on their digital and physical behaviors. These are 79.5 thousand unique devices whose actions qualify for the Aid Groups audience.

Dstillery Crafted Audiences

INTERESTS

The Aid Groups audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Aid Groups audience is United Nations Donors.

Interest Composition Index
United Nations Donors 74.70% 26.47x
Charitable Donors 90.95% 23.60x
Liberal Think Tank Readers 45.91% 16.77x
College Students 47.55% 16.51x
Immigration Resource Researchers 48.31% 15.82x
Immigration Policy Researchers 48.31% 15.82x
Harvard University Fans 44.49% 15.56x
Yale University Fans 42.75% 15.47x
Ivy League College Researchers 37.19% 14.27x
Conservative Think Tank Readers 44.17% 14.12x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Interest attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Aid Groups audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Aid Groups audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 3.00x
Tommy Bahama 0.02% 2.67x
Victoria's Secret 0.01% 1.96x
Mens Wearhouse 0.01% 1.77x
Maurices 0.01% 1.65x
Old Navy 0.01% 1.59x
Carhartt 0.08% 1.24x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Location attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Web Insights

WEBSITES

The Aid Groups audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Aid Groups audience is un.org.

Website Composition Index
un.org 53.85% 241.02x
unicef.org 43.10% 140.43x
ssir.org 7.73% 102.83x
ssrn.com 5.56% 83.47x
africanews.com 5.08% 79.99x
columbia.edu 10.40% 73.00x
foreignaffairs.com 7.10% 66.20x
uchicago.edu 4.87% 66.17x
thelancet.com 4.83% 64.90x
pulitzercenter.org 4.67% 62.89x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Web attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Aid Groups audience is International Development & Health.

Content Affinity Composition Index
International Development & Health 7.16% 182.12x
Social & Demographic Trends 2.93% 147.64x
Philanthropy - Nonprofits 3.70% 125.43x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 2.15% 83.90x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 5.50% 68.03x
University Press 7.65% 59.91x
MBA Education 8.18% 39.26x
Middle East News 18.71% 38.59x
Nature & Wildlife 7.35% 35.66x
Franco-African Cluster 0.90% 34.55x
Composition Percentage: The overlap percentage between the Aid Groups audience and the Content Affinity attribute.
Index: A comparison of the Aid Groups audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Aid Groups audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male