Dstillery Audiences

ALABAMA NEWS

Audience Size: 3.6 Million Devices

Explore the Alabama News Audience

Below you'll find more information about the Alabama News audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Alabama News audience.

Dstillery Crafted Audiences

INTERESTS

The Alabama News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alabama News audience is SEC Fans.

Interest Composition Index
SEC Fans 36.88% 14.47x
Tampa and St Petersburg Trip Planners 26.53% 13.34x
South Carolina Gamecocks Fans 28.78% 13.18x
Liberal News Readers 23.68% 12.90x
Atlanta United Fans 29.98% 12.43x
Auburn Tigers Fans 34.50% 12.02x
Financial Business Intelligence Researchers 21.29% 11.66x
Financial News Readers 20.52% 11.58x
Advertising Professionals 20.18% 11.22x
TV Advertising Professionals 20.17% 11.15x
Composition Percentage: The overlap percentage between the Alabama News audience and the Interest attribute.
Index: A comparison of the Alabama News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alabama News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alabama News audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.00x
Composition Percentage: The overlap percentage between the Alabama News audience and the Location attribute.
Index: A comparison of the Alabama News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Alabama News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Alabama News audience is decaturdaily.com.

Website Composition Index
decaturdaily.com 1.42% 43.68x
dothanfirst.com 1.99% 42.83x
annistonstar.com 2.30% 41.46x
valleymls.com 1.22% 41.31x
shelbycountyreporter.com 1.45% 40.17x
rocketcitynow.com 1.88% 40.17x
waaytv.com 4.91% 40.10x
wvtm13.com 13.87% 39.46x
timesdaily.com 2.10% 39.27x
waff.com 10.20% 39.10x
Composition Percentage: The overlap percentage between the Alabama News audience and the Web attribute.
Index: A comparison of the Alabama News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alabama News audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.35% 18.49x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 16.07x
Mississippi News 10.57% 12.58x
Savannah Georgia News 7.10% 11.19x
Assorted Topics (Viral Media, Paid Traffic) 12.64% 11.06x
Central California Cluster 1.95% 10.42x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.07% 10.38x
Australia & New Zealand Media 1.49% 10.15x
Memphis News 1.44% 9.90x
Florida College Athletics 0.71% 9.80x
Composition Percentage: The overlap percentage between the Alabama News audience and the Content Affinity attribute.
Index: A comparison of the Alabama News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alabama News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male