Explore the Alabama News Audience
Below you'll find more information about the Alabama News audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Alabama News audience.
INTERESTS
The Alabama News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Alabama News audience is SEC Fans.
| Interest | Composition | Index |
| SEC Fans | 38.96% | 14.21x |
| Auburn Tigers Fans | 36.49% | 12.79x |
| South Carolina Gamecocks Fans | 29.51% | 12.09x |
| Atlanta United Fans | 30.36% | 11.22x |
| Tampa and St Petersburg Trip Planners | 26.48% | 11.14x |
| Florida Gators Fans | 28.02% | 10.09x |
| Tennessee Volunteers Fans | 27.29% | 9.71x |
| Louisiana State University Tigers Fans | 25.50% | 9.58x |
| Florida State Seminoles Fans | 25.31% | 9.57x |
| Atlanta Braves Fans | 24.76% | 9.45x |
Composition Percentage:
The overlap percentage between the Alabama News audience and the Interest attribute.
Index: A comparison of the Alabama News audience to the internet population.
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APPAREL RETAILERS
The Alabama News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Alabama News audience is Belk.
| Location | Composition | Index |
| Belk | 0.03% | 3.13x |
| Buckle | 0.06% | 1.18x |
| Jos A. Bank Clothiers | 0.04% | 1.18x |
| Talbots | 0.03% | 1.17x |
| Chicos | 0.05% | 1.10x |
| Carhartt | 0.31% | 1.10x |
| Lane Bryant | 0.04% | 1.05x |
| Old Navy | 0.07% | 0.97x |
| Journeys | 0.09% | 0.95x |
| Victoria's Secret | 0.10% | 0.94x |
Composition Percentage:
The overlap percentage between the Alabama News audience and the Location attribute.
Index: A comparison of the Alabama News audience to the internet population.
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WEBSITES
The Alabama News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Alabama News audience is shelbycountyreporter.com.
| Website | Composition | Index |
| shelbycountyreporter.com | 1.12% | 40.14x |
| oanow.com | 4.59% | 39.52x |
| decaturdaily.com | 1.81% | 39.42x |
| cullmantimes.com | 1.02% | 39.36x |
| annistonstar.com | 3.09% | 39.20x |
| alabamanewscenter.com | 1.15% | 38.91x |
| waaytv.com | 4.89% | 38.67x |
| dothanfirst.com | 3.37% | 38.28x |
| tuscaloosanews.com | 4.12% | 38.09x |
| dothaneagle.com | 3.92% | 37.28x |
Composition Percentage:
The overlap percentage between the Alabama News audience and the Web attribute.
Index: A comparison of the Alabama News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Alabama News audience is Mississippi News.
| Content Affinity | Composition | Index |
| Mississippi News | 10.01% | 12.71x |
| Savannah Georgia News | 7.30% | 11.08x |
| Assorted Topics (Viral Media, Paid Traffic) | 10.52% | 10.71x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.07% | 10.17x |
| Southeast College Athletics | 1.02% | 9.63x |
| Fox News Content Consumers | 7.94% | 9.38x |
| Local & Travel England - North Midlands | 0.04% | 9.18x |
| Texas University Athletics | 6.22% | 9.15x |
| Tennessee News | 15.77% | 9.10x |
| Tennessee Cluster | 13.80% | 8.85x |
Composition Percentage:
The overlap percentage between the Alabama News audience and the Content Affinity attribute.
Index: A comparison of the Alabama News audience to the internet population.
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DEMOGRAPHICS
The Alabama News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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