Dstillery Audiences

ALABAMA NEWS

Audience Size: 3.3 Million Devices

Explore the Alabama News Audience

Below you'll find more information about the Alabama News audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Alabama News audience.

Dstillery Crafted Audiences

INTERESTS

The Alabama News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alabama News audience is SEC Fans.

Interest Composition Index
SEC Fans 33.14% 11.17x
Tampa and St Petersburg Trip Planners 24.98% 10.13x
Atlanta United Fans 28.62% 9.94x
South Carolina Gamecocks Fans 25.49% 9.75x
Liberal News Readers 22.23% 9.62x
Auburn Tigers Fans 30.93% 9.48x
Financial Business Intelligence Researchers 20.35% 8.70x
Country Music Fans 23.03% 8.64x
Financial News Readers 19.69% 8.63x
TV Advertising Professionals 19.19% 8.33x
Composition Percentage: The overlap percentage between the Alabama News audience and the Interest attribute.
Index: A comparison of the Alabama News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alabama News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alabama News audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.21x
The Childrens Place 0.02% 1.16x
LOFT 0.01% 1.14x
Mens Wearhouse 0.02% 1.10x
Chicos 0.01% 1.07x
Express 0.01% 1.05x
Journeys 0.01% 1.01x
Carhartt 0.16% 0.99x
Old Navy 0.02% 0.99x
Victoria's Secret 0.01% 0.95x
Composition Percentage: The overlap percentage between the Alabama News audience and the Location attribute.
Index: A comparison of the Alabama News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Alabama News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Alabama News audience is waaytv.com.

Website Composition Index
waaytv.com 5.40% 27.58x
valleymls.com 1.08% 27.55x
decaturdaily.com 1.47% 27.34x
dothanfirst.com 2.71% 27.24x
shelbycountyreporter.com 1.32% 26.80x
annistonstar.com 2.98% 26.79x
rocketcitynow.com 1.88% 26.77x
oanow.com 3.43% 26.73x
tuscaloosanews.com 3.18% 26.33x
gadsdentimes.com 1.98% 25.91x
Composition Percentage: The overlap percentage between the Alabama News audience and the Web attribute.
Index: A comparison of the Alabama News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alabama News audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.02% 10.08x
Mississippi News 12.32% 9.35x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.14% 9.30x
Southeast College Athletics 0.55% 8.80x
Savannah Georgia News 9.81% 8.39x
Beach Vacations 1.07% 8.09x
Local & Travel England - North Midlands 0.05% 8.09x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 7.91x
Illinois College Sports 0.12% 7.87x
Assorted Topics (Viral Media, Paid Traffic) 14.39% 7.80x
Composition Percentage: The overlap percentage between the Alabama News audience and the Content Affinity attribute.
Index: A comparison of the Alabama News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alabama News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male