ALABAMA NEWS

Audience Size: 4.5 Million Devices

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Explore the Alabama News Audience

Below you'll find more information about the Alabama News audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Alabama News audience.

INTERESTS

The Alabama News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alabama News audience is SEC Fans.

Interest	Composition	Index
SEC Fans	33.96%	13.93x
Tampa and St Petersburg Trip Planners	24.50%	13.39x
Liberal News Readers	21.84%	12.89x
South Carolina Gamecocks Fans	26.83%	12.71x
Atlanta United Fans	27.74%	11.96x
Financial Business Intelligence Researchers	20.16%	11.51x
Financial News Readers	19.11%	11.35x
Auburn Tigers Fans	32.06%	11.31x
Advertising Professionals	19.01%	11.13x
TV Advertising Professionals	18.20%	11.12x

Composition Percentage: The overlap percentage between the Alabama News audience and the Interest attribute.

Index: A comparison of the Alabama News audience to the internet population.

APPAREL RETAILERS

The Alabama News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alabama News audience is Belk.

Location	Composition	Index
Belk	0.01%	2.21x
Michael Kors	0.01%	1.09x
Victoria's Secret	0.04%	1.07x
Jos A. Bank Clothiers	0.02%	1.07x
LOFT	0.02%	1.03x
Old Navy	0.04%	1.01x
Lane Bryant	0.02%	0.96x
White House Black Market	0.02%	0.94x
Talbots	0.01%	0.92x
Chicos	0.02%	0.91x

Composition Percentage: The overlap percentage between the Alabama News audience and the Location attribute.

Index: A comparison of the Alabama News audience to the internet population.

WEBSITES

The Alabama News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Alabama News audience is dothanfirst.com.

Website	Composition	Index
dothanfirst.com	1.25%	38.15x
decaturdaily.com	1.25%	36.90x
annistonstar.com	2.18%	35.68x
valleymls.com	1.22%	34.98x
shelbycountyreporter.com	1.50%	34.69x
alabamanewscenter.com	3.25%	34.34x
timesdaily.com	1.92%	34.07x
waff.com	9.84%	33.94x
waaytv.com	4.32%	33.70x
wvtm13.com	13.56%	33.34x

Composition Percentage: The overlap percentage between the Alabama News audience and the Web attribute.

Index: A comparison of the Alabama News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alabama News audience is Beach Vacations.

Content Affinity	Composition	Index
Beach Vacations	0.32%	17.15x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.02%	14.72x
Mississippi News	10.33%	12.08x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.02%	10.99x
Savannah Georgia News	6.83%	10.42x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.07%	10.33x
Assorted Topics (Viral Media, Paid Traffic)	12.97%	10.18x
Australia & New Zealand Media	1.49%	9.53x
Central California Cluster	1.91%	9.52x
Florida College Athletics	0.64%	9.43x

Composition Percentage: The overlap percentage between the Alabama News audience and the Content Affinity attribute.

Index: A comparison of the Alabama News audience to the internet population.

DEMOGRAPHICS

The Alabama News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male