ALABAMA NEWS

Audience Size: 3.9 Million Devices

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Explore the Alabama News Audience

Below you'll find more information about the Alabama News audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Alabama News audience.

INTERESTS

The Alabama News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alabama News audience is SEC Fans.

Interest	Composition	Index
SEC Fans	38.67%	16.27x
Tampa and St Petersburg Trip Planners	26.19%	14.56x
South Carolina Gamecocks Fans	28.26%	14.29x
Liberal News Readers	23.05%	14.06x
Atlanta United Fans	30.12%	13.96x
Auburn Tigers Fans	36.59%	13.34x
Financial Business Intelligence Researchers	21.32%	12.51x
Financial News Readers	20.81%	12.41x
Country Music Fans	24.37%	12.30x
Cleveland Cavaliers Fans	21.29%	12.03x

Composition Percentage: The overlap percentage between the Alabama News audience and the Interest attribute.

Index: A comparison of the Alabama News audience to the internet population.

APPAREL RETAILERS

The Alabama News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alabama News audience is Express.

Location	Composition	Index
Express	0.01%	1.09x
Buckle	0.01%	1.03x
Carhartt	0.13%	0.95x
Old Navy	0.02%	0.91x
The Childrens Place	0.01%	0.84x
Mens Wearhouse	0.01%	0.83x
Maurices	0.01%	0.80x
Journeys	0.01%	0.77x
Victoria's Secret	0.02%	0.74x

Composition Percentage: The overlap percentage between the Alabama News audience and the Location attribute.

Index: A comparison of the Alabama News audience to the internet population.

WEBSITES

The Alabama News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Alabama News audience is decaturdaily.com.

Website	Composition	Index
decaturdaily.com	1.45%	42.55x
dothanfirst.com	2.37%	41.71x
annistonstar.com	2.38%	41.39x
shelbycountyreporter.com	1.24%	40.40x
valleymls.com	1.11%	40.40x
rocketcitynow.com	1.69%	40.04x
timesdaily.com	2.13%	39.00x
wvtm13.com	12.63%	38.52x
alabamanewscenter.com	2.18%	38.52x
tuscaloosanews.com	3.96%	38.03x

Composition Percentage: The overlap percentage between the Alabama News audience and the Web attribute.

Index: A comparison of the Alabama News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alabama News audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity	Composition	Index
Assorted Topics (Viral Media, Paid Traffic)	0.01%	16.06x
Beach Vacations	0.54%	14.55x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.09%	13.77x
Mississippi News	11.27%	13.68x
Southeast College Athletics	0.45%	12.96x
Savannah Georgia News	8.13%	12.19x
Assorted Topics (Viral Media, Paid Traffic)	13.63%	11.89x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.01%	11.73x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.02%	11.61x
Right Wing Blogs - Political Activism	0.07%	11.09x

Composition Percentage: The overlap percentage between the Alabama News audience and the Content Affinity attribute.

Index: A comparison of the Alabama News audience to the internet population.

DEMOGRAPHICS

The Alabama News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male