Dstillery Audiences

ALABAMA NEWS

Audience Size: 5.4 Million Devices

Explore the Alabama News Audience

Below you'll find more information about the Alabama News audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Alabama News audience.

Dstillery Crafted Audiences

INTERESTS

The Alabama News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alabama News audience is SEC Fans.

Interest Composition Index
SEC Fans 38.96% 14.21x
Auburn Tigers Fans 36.49% 12.79x
South Carolina Gamecocks Fans 29.51% 12.09x
Atlanta United Fans 30.36% 11.22x
Tampa and St Petersburg Trip Planners 26.48% 11.14x
Florida Gators Fans 28.02% 10.09x
Tennessee Volunteers Fans 27.29% 9.71x
Louisiana State University Tigers Fans 25.50% 9.58x
Florida State Seminoles Fans 25.31% 9.57x
Atlanta Braves Fans 24.76% 9.45x
Composition Percentage: The overlap percentage between the Alabama News audience and the Interest attribute.
Index: A comparison of the Alabama News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Alabama News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alabama News audience is Belk.

Location Composition Index
Belk 0.03% 3.13x
Buckle 0.06% 1.18x
Jos A. Bank Clothiers 0.04% 1.18x
Talbots 0.03% 1.17x
Chicos 0.05% 1.10x
Carhartt 0.31% 1.10x
Lane Bryant 0.04% 1.05x
Old Navy 0.07% 0.97x
Journeys 0.09% 0.95x
Victoria's Secret 0.10% 0.94x
Composition Percentage: The overlap percentage between the Alabama News audience and the Location attribute.
Index: A comparison of the Alabama News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Alabama News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Alabama News audience is shelbycountyreporter.com.

Website Composition Index
shelbycountyreporter.com 1.12% 40.14x
oanow.com 4.59% 39.52x
decaturdaily.com 1.81% 39.42x
cullmantimes.com 1.02% 39.36x
annistonstar.com 3.09% 39.20x
alabamanewscenter.com 1.15% 38.91x
waaytv.com 4.89% 38.67x
dothanfirst.com 3.37% 38.28x
tuscaloosanews.com 4.12% 38.09x
dothaneagle.com 3.92% 37.28x
Composition Percentage: The overlap percentage between the Alabama News audience and the Web attribute.
Index: A comparison of the Alabama News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alabama News audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 10.01% 12.71x
Savannah Georgia News 7.30% 11.08x
Assorted Topics (Viral Media, Paid Traffic) 10.52% 10.71x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 10.17x
Southeast College Athletics 1.02% 9.63x
Fox News Content Consumers 7.94% 9.38x
Local & Travel England - North Midlands 0.04% 9.18x
Texas University Athletics 6.22% 9.15x
Tennessee News 15.77% 9.10x
Tennessee Cluster 13.80% 8.85x
Composition Percentage: The overlap percentage between the Alabama News audience and the Content Affinity attribute.
Index: A comparison of the Alabama News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Alabama News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male