ALABAMA NEWS

Audience Size: 3.3 Million Devices

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Explore the Alabama News Audience

Below you'll find more information about the Alabama News audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Alabama News audience.

INTERESTS

The Alabama News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alabama News audience is SEC Fans.

Interest	Composition	Index
SEC Fans	33.14%	11.17x
Tampa and St Petersburg Trip Planners	24.98%	10.13x
Atlanta United Fans	28.62%	9.94x
South Carolina Gamecocks Fans	25.49%	9.75x
Liberal News Readers	22.23%	9.62x
Auburn Tigers Fans	30.93%	9.48x
Financial Business Intelligence Researchers	20.35%	8.70x
Country Music Fans	23.03%	8.64x
Financial News Readers	19.69%	8.63x
TV Advertising Professionals	19.19%	8.33x

Composition Percentage: The overlap percentage between the Alabama News audience and the Interest attribute.

Index: A comparison of the Alabama News audience to the internet population.

APPAREL RETAILERS

The Alabama News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alabama News audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.01%	1.21x
The Childrens Place	0.02%	1.16x
LOFT	0.01%	1.14x
Mens Wearhouse	0.02%	1.10x
Chicos	0.01%	1.07x
Express	0.01%	1.05x
Journeys	0.01%	1.01x
Carhartt	0.16%	0.99x
Old Navy	0.02%	0.99x
Victoria's Secret	0.01%	0.95x

Composition Percentage: The overlap percentage between the Alabama News audience and the Location attribute.

Index: A comparison of the Alabama News audience to the internet population.

WEBSITES

The Alabama News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Alabama News audience is waaytv.com.

Website	Composition	Index
waaytv.com	5.40%	27.58x
valleymls.com	1.08%	27.55x
decaturdaily.com	1.47%	27.34x
dothanfirst.com	2.71%	27.24x
shelbycountyreporter.com	1.32%	26.80x
annistonstar.com	2.98%	26.79x
rocketcitynow.com	1.88%	26.77x
oanow.com	3.43%	26.73x
tuscaloosanews.com	3.18%	26.33x
gadsdentimes.com	1.98%	25.91x

Composition Percentage: The overlap percentage between the Alabama News audience and the Web attribute.

Index: A comparison of the Alabama News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alabama News audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity	Composition	Index
Assorted Topics (Viral Media, Paid Traffic)	0.02%	10.08x
Mississippi News	12.32%	9.35x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.14%	9.30x
Southeast College Athletics	0.55%	8.80x
Savannah Georgia News	9.81%	8.39x
Beach Vacations	1.07%	8.09x
Local & Travel England - North Midlands	0.05%	8.09x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.08%	7.91x
Illinois College Sports	0.12%	7.87x
Assorted Topics (Viral Media, Paid Traffic)	14.39%	7.80x

Composition Percentage: The overlap percentage between the Alabama News audience and the Content Affinity attribute.

Index: A comparison of the Alabama News audience to the internet population.

DEMOGRAPHICS

The Alabama News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male