ALABAMA NEWS

Audience Size: 3.9 Million Devices

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Explore the Alabama News Audience

Below you'll find more information about the Alabama News audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Alabama News audience.

INTERESTS

The Alabama News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Alabama News audience is SEC Fans.

Interest	Composition	Index
SEC Fans	33.39%	13.39x
Tampa and St Petersburg Trip Planners	22.84%	12.87x
South Carolina Gamecocks Fans	25.78%	12.13x
Liberal News Readers	21.51%	12.08x
Atlanta United Fans	25.92%	11.58x
Auburn Tigers Fans	31.55%	11.30x
Financial Business Intelligence Researchers	19.12%	11.10x
Financial News Readers	17.63%	10.69x
Advertising Professionals	18.55%	10.65x
TV Advertising Professionals	17.19%	10.40x

Composition Percentage: The overlap percentage between the Alabama News audience and the Interest attribute.

Index: A comparison of the Alabama News audience to the internet population.

APPAREL RETAILERS

The Alabama News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Alabama News audience is Belk.

Location	Composition	Index
Belk	0.02%	2.72x
Jos A. Bank Clothiers	0.03%	1.28x
Chicos	0.03%	1.09x
Lane Bryant	0.02%	1.03x
Carhartt	0.26%	0.98x
Mens Wearhouse	0.03%	0.95x
The Childrens Place	0.03%	0.95x
Aeropostale	0.02%	0.92x
Victoria's Secret	0.03%	0.91x
Old Navy	0.04%	0.90x

Composition Percentage: The overlap percentage between the Alabama News audience and the Location attribute.

Index: A comparison of the Alabama News audience to the internet population.

WEBSITES

The Alabama News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Alabama News audience is decaturdaily.com.

Website	Composition	Index
decaturdaily.com	1.13%	40.19x
annistonstar.com	1.85%	39.21x
valleymls.com	1.28%	38.69x
shelbycountyreporter.com	1.52%	38.40x
alabamanewscenter.com	2.91%	38.18x
waaytv.com	4.29%	37.82x
waff.com	9.50%	37.75x
timesdaily.com	1.67%	37.11x
rocketcitynow.com	1.81%	36.52x
wtvy.com	3.89%	35.92x

Composition Percentage: The overlap percentage between the Alabama News audience and the Web attribute.

Index: A comparison of the Alabama News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Alabama News audience is Beach Vacations.

Content Affinity	Composition	Index
Beach Vacations	0.22%	16.52x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.20%	14.27x
Mississippi News	10.18%	11.69x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.01%	10.10x
Assorted Topics (Viral Media, Paid Traffic)	12.80%	9.84x
Savannah Georgia News	5.94%	9.81x
Australia & New Zealand Media	1.16%	9.27x
Central California Cluster	1.82%	9.11x
Florida Naples News Cluster	5.47%	9.04x
Florida College Athletics	0.50%	8.95x

Composition Percentage: The overlap percentage between the Alabama News audience and the Content Affinity attribute.

Index: A comparison of the Alabama News audience to the internet population.

DEMOGRAPHICS

The Alabama News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male