Explore the All-Terrain Vehicles Audience
Below you'll find more information about the All-Terrain Vehicles audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the All-Terrain Vehicles audience.
INTERESTS
The All-Terrain Vehicles audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the All-Terrain Vehicles audience is Xtreme Sports Fans.
| Interest | Composition | Index |
| Xtreme Sports Fans | 65.90% | 30.57x |
| Quads and ATV Enthusiasts | 65.45% | 28.18x |
| Motorcycle Enthusiasts | 49.64% | 23.96x |
| Truck Shoppers | 45.68% | 21.06x |
| Tractor Shoppers | 45.59% | 20.86x |
| Motor Scooter Enthusiasts | 38.72% | 19.14x |
| Jeep Vehicle Shoppers | 36.46% | 18.73x |
| RV Shoppers | 37.98% | 18.36x |
| Corvette Enthusiasts | 35.27% | 17.68x |
| Dodge Vehicle Shoppers | 38.98% | 17.32x |
Composition Percentage:
The overlap percentage between the All-Terrain Vehicles audience and the Interest attribute.
Index: A comparison of the All-Terrain Vehicles audience to the internet population.
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APPAREL RETAILERS
The All-Terrain Vehicles audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the All-Terrain Vehicles audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.26% | 1.52x |
| Eddie Bauer | 0.01% | 1.17x |
| Belk | 0.02% | 1.02x |
| Coach | 0.04% | 0.88x |
| Hollister | 0.01% | 0.83x |
| Madewell | 0.01% | 0.79x |
| Aeropostale | 0.02% | 0.78x |
| Chicos | 0.03% | 0.77x |
| Lane Bryant | 0.03% | 0.76x |
| LL Bean | 0.00% | 0.76x |
Composition Percentage:
The overlap percentage between the All-Terrain Vehicles audience and the Location attribute.
Index: A comparison of the All-Terrain Vehicles audience to the internet population.
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WEBSITES
The All-Terrain Vehicles audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the All-Terrain Vehicles audience is pureoffroad.com.
| Website | Composition | Index |
| pureoffroad.com | 1.78% | 300.12x |
| highlifter.com | 1.61% | 276.53x |
| can-amforum.com | 3.35% | 275.85x |
| hardcoresledder.com | 6.80% | 266.51x |
| arcticchat.com | 5.45% | 264.22x |
| polarisatvforums.com | 8.76% | 261.70x |
| quadcrazy.com | 2.16% | 260.12x |
| snowmobileworld.com | 1.84% | 258.12x |
| atvsource.com | 1.28% | 250.60x |
| sidebysidestuff.com | 4.08% | 247.29x |
Composition Percentage:
The overlap percentage between the All-Terrain Vehicles audience and the Web attribute.
Index: A comparison of the All-Terrain Vehicles audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the All-Terrain Vehicles audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.78% | 74.56x |
| Recreational Motor Sport Enthusiasts | 15.27% | 59.23x |
| Motorcycles & Snowmobiles | 11.12% | 39.13x |
| Rural Living | 0.51% | 38.81x |
| Motorcycle Lifestyle Researchers | 18.35% | 28.90x |
| Motorcycle Racing Researchers | 1.27% | 28.60x |
| Trucking | 19.68% | 26.50x |
| Auto Body Upkeep & Repair Researchers | 8.23% | 23.40x |
| Hobby Drones & Remote-Controlled Cars | 2.31% | 22.45x |
| Home Improvement Contractor | 3.74% | 21.83x |
Composition Percentage:
The overlap percentage between the All-Terrain Vehicles audience and the Content Affinity attribute.
Index: A comparison of the All-Terrain Vehicles audience to the internet population.
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DEMOGRAPHICS
The All-Terrain Vehicles audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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