Explore the Amateur Radios Audience
Below you'll find more information about the Amateur Radios audience, broken down in different categories based on their digital and physical behaviors. These are 468.6 thousand unique devices whose actions qualify for the Amateur Radios audience.
INTERESTS
The Amateur Radios audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Amateur Radios audience is Light Bulb Shoppers.
| Interest | Composition | Index |
| Light Bulb Shoppers | 36.84% | 17.50x |
| Smart Home Product Researchers | 37.20% | 14.97x |
| Civil Engineers | 35.39% | 14.90x |
| LED Lighting Shoppers | 26.59% | 14.48x |
| Metal Detecting Enthusiasts | 31.11% | 14.19x |
| Jeep Vehicle Shoppers | 29.47% | 14.04x |
| Sony Fans | 31.37% | 13.91x |
| Truck Shoppers | 30.76% | 13.86x |
| Spa and Pool Owners | 27.22% | 13.79x |
| Automotive Industry | 25.70% | 13.77x |
Composition Percentage:
The overlap percentage between the Amateur Radios audience and the Interest attribute.
Index: A comparison of the Amateur Radios audience to the internet population.
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APPAREL RETAILERS
The Amateur Radios audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Amateur Radios audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.21% | 1.37x |
| Free People | 0.01% | 1.27x |
| Chicos | 0.04% | 1.18x |
| Dressbarn | 0.03% | 1.00x |
| Coach | 0.04% | 0.95x |
| Gymboree | 0.02% | 0.95x |
| REI | 0.01% | 0.91x |
| Abercrombie & Fitch | 0.01% | 0.89x |
| The Childrens Place | 0.03% | 0.87x |
| Forever 21 | 0.03% | 0.87x |
Composition Percentage:
The overlap percentage between the Amateur Radios audience and the Location attribute.
Index: A comparison of the Amateur Radios audience to the internet population.
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WEBSITES
The Amateur Radios audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Amateur Radios audience is manualsbase.com.
| Website | Composition | Index |
| manualsbase.com | 12.24% | 500.36x |
| scannermaster.com | 5.78% | 494.54x |
| zipscanners.com | 4.62% | 422.21x |
| buytwowayradios.com | 12.01% | 413.42x |
| uniden.com | 6.80% | 404.98x |
| manualzz.com | 33.58% | 359.46x |
| tadibrothers.com | 5.98% | 274.08x |
| weathershack.com | 10.51% | 266.77x |
| radiolabs.com | 5.35% | 236.81x |
| arrl.org | 7.77% | 149.48x |
Composition Percentage:
The overlap percentage between the Amateur Radios audience and the Web attribute.
Index: A comparison of the Amateur Radios audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Amateur Radios audience is Electronic Cabling.
| Content Affinity | Composition | Index |
| Electronic Cabling | 5.50% | 42.28x |
| Rural Living | 0.47% | 37.97x |
| Home Improvement Contractor | 6.86% | 35.15x |
| Fire Fighting | 2.17% | 33.28x |
| Lighting & Power | 6.84% | 30.81x |
| Professional Audio Visual | 1.58% | 30.80x |
| Gadgets | 1.49% | 28.94x |
| Telescopes | 2.97% | 28.08x |
| Machines & Industrial Supplies | 9.57% | 27.26x |
| Robotics | 3.44% | 27.23x |
Composition Percentage:
The overlap percentage between the Amateur Radios audience and the Content Affinity attribute.
Index: A comparison of the Amateur Radios audience to the internet population.
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DEMOGRAPHICS
The Amateur Radios audience resonates most for the following age and income brackets.
Age
55-64
Income
$100,000-$149,999
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