Dstillery Audiences

ANCESTRY & MEMORIAL RESEARCHERS

Audience Size: 50.8 Thousand Devices

Explore the Ancestry & Memorial Researchers Audience

Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 50.8 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 77.69% 36.59x
Ancestry Researchers 50.40% 20.09x
Marines 29.88% 17.95x
History Buffs 30.88% 17.89x
Retired Assisted Living Shoppers 25.50% 15.59x
Online Directory Searchers 28.69% 15.53x
Home Custom Bedroom Decorators 12.55% 15.48x
Custom Home Lighting Shoppers 12.55% 15.48x
Online Health Researchers 17.93% 15.17x
Menopause Researchers 22.91% 14.76x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Gymboree.

Location Composition Index
Gymboree 0.06% 4.10x
H&M 0.03% 3.51x
White House Black Market 0.06% 3.29x
Banana Republic 0.04% 2.48x
Michael Kors 0.02% 1.92x
J. Crew 0.02% 1.84x
LOFT 0.02% 1.78x
Jos A. Bank Clothiers 0.02% 1.57x
Zumiez 0.02% 1.54x
Hollister 0.02% 1.53x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is genealogy.com.

Website Composition Index
genealogy.com 19.00% 184.98x
rootsweb.com 35.78% 143.38x
newspapers.com 29.31% 68.38x
findagrave.com 99.53% 51.13x
usobit.com 4.91% 40.14x
hometownlocator.com 12.20% 39.54x
tributes.com 21.71% 35.00x
remembering.ca 4.04% 34.05x
peoplepill.com 5.01% 33.36x
topozone.com 3.98% 32.81x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is Antiques & Auctions.

Content Affinity Composition Index
Antiques & Auctions 2.59% 39.47x
People Search 4.86% 37.43x
Historical Information - Museums & Libraries 1.41% 27.75x
Ireland Cluster 2.98% 15.93x
Free Online Game Players 0.35% 15.64x
Sewing, Embroidery & Quilting 1.10% 15.44x
Medical Diagnostics 1.02% 14.43x
Assorted Topics (Events, Tickets, Fitness) 3.29% 14.37x
Charity Walks 2.23% 13.46x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.00% 12.45x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female