Explore the Ancestry & Memorial Researchers Audience
Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 58.2 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.
INTERESTS
The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.
| Interest | Composition | Index |
| Family Tree Enthusiasts | 82.72% | 34.21x |
| Ancestry Researchers | 54.50% | 20.45x |
| History Buffs | 34.57% | 17.78x |
| Online Directory Searchers | 36.68% | 16.63x |
| Marines | 34.39% | 16.23x |
| Online Health Researchers | 26.63% | 15.76x |
| Retired Health Insurance Researchers | 32.63% | 15.48x |
| Retired Assisted Living Shoppers | 32.63% | 15.39x |
| Heart Surgery Researchers | 29.98% | 15.38x |
| Antiquing Enthusiasts | 37.74% | 15.05x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is H&M.
| Location | Composition | Index |
| H&M | 0.03% | 3.51x |
| Zumiez | 0.03% | 2.98x |
| Hollister | 0.03% | 2.81x |
| Aeropostale | 0.03% | 2.74x |
| Jos A. Bank Clothiers | 0.03% | 2.53x |
| The Childrens Place | 0.05% | 2.47x |
| Lane Bryant | 0.03% | 2.33x |
| Maurices | 0.07% | 2.32x |
| Mens Wearhouse | 0.05% | 2.28x |
| Chicos | 0.03% | 2.02x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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WEBSITES
The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is genealogy.com.
| Website | Composition | Index |
| genealogy.com | 21.27% | 183.83x |
| rootsweb.com | 37.28% | 144.32x |
| newspapers.com | 33.88% | 60.55x |
| intelius.com | 5.74% | 59.27x |
| newenglandhistoricalsociety.com | 4.61% | 53.25x |
| findagrave.com | 99.16% | 47.36x |
| usobit.com | 5.04% | 44.19x |
| peoplepill.com | 5.89% | 44.08x |
| worthpoint.com | 4.89% | 43.09x |
| tributes.com | 26.27% | 37.38x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is People Search.
| Content Affinity | Composition | Index |
| People Search | 8.76% | 41.34x |
| Historical Information - Museums & Libraries | 2.14% | 40.76x |
| Antiques & Auctions | 3.60% | 36.90x |
| Hobby Vehicles | 0.54% | 27.45x |
| Pharmacy | 0.41% | 21.87x |
| Free Online Game Players | 0.58% | 21.31x |
| Online Games for Kids | 1.53% | 18.11x |
| Shopping Catalogs | 0.37% | 17.79x |
| Furniture Shopping | 1.32% | 17.55x |
| Sewing, Embroidery & Quilting | 1.36% | 16.82x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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