Explore the Ancestry & Memorial Researchers Audience
Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 45.8 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.
INTERESTS
The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.
| Interest | Composition | Index |
| Family Tree Enthusiasts | 77.28% | 39.22x |
| Ancestry Researchers | 51.45% | 20.31x |
| Online Directory Searchers | 31.40% | 19.78x |
| Marines | 28.73% | 18.70x |
| Online Health Researchers | 13.81% | 16.17x |
| History Buffs | 27.17% | 15.38x |
| Heart Surgery Researchers | 16.70% | 14.50x |
| Halloween Thrill Seekers | 34.30% | 14.07x |
| Haunted House Researchers | 32.07% | 13.90x |
| Antiquing Enthusiasts | 32.52% | 13.80x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.04% | 3.74x |
| Express | 0.02% | 1.97x |
| Mens Wearhouse | 0.02% | 1.93x |
| Dressbarn | 0.02% | 1.90x |
| Jos A. Bank Clothiers | 0.02% | 1.90x |
| LOFT | 0.02% | 1.78x |
| Maurices | 0.04% | 1.72x |
| The Childrens Place | 0.02% | 1.51x |
| Journeys | 0.02% | 1.42x |
| Carhartt | 0.13% | 1.31x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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WEBSITES
The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is rootsweb.com.
| Website | Composition | Index |
| rootsweb.com | 37.12% | 126.46x |
| newspapers.com | 27.77% | 62.31x |
| findagrave.com | 99.26% | 46.33x |
| hometownlocator.com | 9.26% | 36.16x |
| tributes.com | 20.45% | 29.77x |
| topozone.com | 3.48% | 27.71x |
| usobit.com | 5.28% | 26.88x |
| wikia.org | 6.40% | 26.37x |
| peoplepill.com | 4.59% | 25.95x |
| currentobituary.com | 5.06% | 25.17x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is Antiques & Auctions.
| Content Affinity | Composition | Index |
| Antiques & Auctions | 3.33% | 32.43x |
| People Search | 4.67% | 31.86x |
| Historical Information - Museums & Libraries | 1.38% | 17.97x |
| Medical Diagnostics | 1.17% | 16.99x |
| Sewing, Embroidery & Quilting | 1.04% | 14.78x |
| Ireland Cluster | 2.03% | 14.35x |
| Winnipeg Canada News | 0.82% | 13.49x |
| Book Publishers | 0.43% | 12.17x |
| Celebrity Gossip | 0.39% | 12.17x |
| Promo Codes | 0.30% | 12.07x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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