Explore the Ancestry & Memorial Researchers Audience
Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 559.8 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.
INTERESTS
The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.
| Interest | Composition | Index |
| Family Tree Enthusiasts | 82.92% | 37.10x |
| Ancestry Researchers | 63.85% | 24.25x |
| Online Directory Searchers | 44.90% | 19.87x |
| Retired Health Insurance Researchers | 41.28% | 19.13x |
| Retired Assisted Living Shoppers | 39.56% | 18.31x |
| Marines | 38.92% | 17.95x |
| Retirees | 40.05% | 17.91x |
| Heart Surgery Researchers | 37.56% | 17.88x |
| Budget Grocery Shoppers | 37.04% | 17.45x |
| Texas Activity Researchers | 33.73% | 17.19x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.78x |
| Michael Kors | 0.04% | 1.34x |
| Dressbarn | 0.04% | 1.26x |
| The North Face | 0.01% | 1.25x |
| Lululemon | 0.03% | 1.19x |
| Journeys | 0.04% | 1.12x |
| Carhartt | 0.05% | 1.08x |
| White House Black Market | 0.06% | 1.02x |
| Eddie Bauer | 0.02% | 1.00x |
| American Eagle Outfitters | 0.04% | 0.98x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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WEBSITES
The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is werelate.org.
| Website | Composition | Index |
| werelate.org | 10.93% | 436.51x |
| cyndislist.com | 9.77% | 411.00x |
| findmypast.com | 13.89% | 354.73x |
| theancestorhunt.com | 5.84% | 354.24x |
| searchforancestors.com | 5.96% | 340.22x |
| mooseroots.com | 4.25% | 332.12x |
| fold3.com | 2.59% | 283.59x |
| familytreemagazine.com | 20.17% | 275.04x |
| ancestrydata.com | 3.93% | 241.53x |
| e-yearbook.com | 2.76% | 216.00x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is England Tourism.
| Content Affinity | Composition | Index |
| England Tourism | 0.42% | 124.57x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.47% | 58.42x |
| London Tourism | 0.51% | 42.92x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.07% | 26.40x |
| Celebrity Gossip | 3.88% | 26.22x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.67% | 25.85x |
| ISPs & Local Services | 0.06% | 25.38x |
| Scotland Travel | 0.40% | 24.96x |
| Cars, Travel & Food | 0.51% | 23.73x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.27% | 23.32x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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