Explore the Ancestry & Memorial Researchers Audience
Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 57.3 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.
INTERESTS
The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.
| Interest | Composition | Index |
| Family Tree Enthusiasts | 75.10% | 41.81x |
| Ancestry Researchers | 71.60% | 38.20x |
| Online Directory Searchers | 22.18% | 16.80x |
| Heart Surgery Researchers | 13.04% | 16.18x |
| Marines | 15.56% | 13.48x |
| Retired Assisted Living Shoppers | 14.79% | 13.25x |
| History Buffs | 17.32% | 12.98x |
| Nashville Activity Researchers | 4.47% | 12.53x |
| Home and Garden TV Fans | 7.59% | 12.52x |
| Bargain Shopping Researchers | 6.23% | 12.50x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Express.
| Location | Composition | Index |
| Express | 0.05% | 3.25x |
| Gymboree | 0.05% | 3.10x |
| Mens Wearhouse | 0.04% | 2.92x |
| Aeropostale | 0.04% | 2.71x |
| American Eagle Outfitters | 0.04% | 2.47x |
| Victoria's Secret | 0.04% | 2.44x |
| Journeys | 0.05% | 2.43x |
| Buckle | 0.04% | 2.40x |
| Old Navy | 0.04% | 2.13x |
| Lululemon | 0.02% | 1.97x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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WEBSITES
The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is rootsweb.com.
| Website | Composition | Index |
| rootsweb.com | 37.16% | 144.58x |
| newspapers.com | 25.10% | 75.66x |
| findagrave.com | 98.86% | 54.50x |
| hometownlocator.com | 6.97% | 38.98x |
| newenglandhistoricalsociety.com | 3.28% | 33.73x |
| tributes.com | 16.23% | 30.15x |
| wikia.org | 3.33% | 29.67x |
| forebears.io | 10.58% | 28.25x |
| wikiwand.com | 7.51% | 26.86x |
| legendsofamerica.com | 5.08% | 26.82x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is People Search.
| Content Affinity | Composition | Index |
| People Search | 3.99% | 29.59x |
| Antiques & Auctions | 2.62% | 24.39x |
| Historical Information - Museums & Libraries | 0.96% | 23.82x |
| Sewing, Embroidery & Quilting | 1.11% | 18.09x |
| Sewing, Embroidery & Fabrics | 2.88% | 14.41x |
| Book Publishers | 0.41% | 12.73x |
| Winnipeg Canada News | 0.59% | 12.68x |
| Home Remodeling | 0.37% | 11.69x |
| Ireland Cluster | 1.00% | 11.40x |
| Medical Diagnostics | 0.66% | 11.22x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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