Explore the Ancestry & Memorial Researchers Audience
Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 50.8 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.
INTERESTS
The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.
| Interest | Composition | Index |
| Family Tree Enthusiasts | 77.69% | 36.59x |
| Ancestry Researchers | 50.40% | 20.09x |
| Marines | 29.88% | 17.95x |
| History Buffs | 30.88% | 17.89x |
| Retired Assisted Living Shoppers | 25.50% | 15.59x |
| Online Directory Searchers | 28.69% | 15.53x |
| Home Custom Bedroom Decorators | 12.55% | 15.48x |
| Custom Home Lighting Shoppers | 12.55% | 15.48x |
| Online Health Researchers | 17.93% | 15.17x |
| Menopause Researchers | 22.91% | 14.76x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.06% | 4.10x |
| H&M | 0.03% | 3.51x |
| White House Black Market | 0.06% | 3.29x |
| Banana Republic | 0.04% | 2.48x |
| Michael Kors | 0.02% | 1.92x |
| J. Crew | 0.02% | 1.84x |
| LOFT | 0.02% | 1.78x |
| Jos A. Bank Clothiers | 0.02% | 1.57x |
| Zumiez | 0.02% | 1.54x |
| Hollister | 0.02% | 1.53x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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WEBSITES
The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is genealogy.com.
| Website | Composition | Index |
| genealogy.com | 19.00% | 184.98x |
| rootsweb.com | 35.78% | 143.38x |
| newspapers.com | 29.31% | 68.38x |
| findagrave.com | 99.53% | 51.13x |
| usobit.com | 4.91% | 40.14x |
| hometownlocator.com | 12.20% | 39.54x |
| tributes.com | 21.71% | 35.00x |
| remembering.ca | 4.04% | 34.05x |
| peoplepill.com | 5.01% | 33.36x |
| topozone.com | 3.98% | 32.81x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is Antiques & Auctions.
| Content Affinity | Composition | Index |
| Antiques & Auctions | 2.59% | 39.47x |
| People Search | 4.86% | 37.43x |
| Historical Information - Museums & Libraries | 1.41% | 27.75x |
| Ireland Cluster | 2.98% | 15.93x |
| Free Online Game Players | 0.35% | 15.64x |
| Sewing, Embroidery & Quilting | 1.10% | 15.44x |
| Medical Diagnostics | 1.02% | 14.43x |
| Assorted Topics (Events, Tickets, Fitness) | 3.29% | 14.37x |
| Charity Walks | 2.23% | 13.46x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 2.00% | 12.45x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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