
Explore the Ancestry & Memorial Researchers Audience
Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 47.8 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.

INTERESTS
The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.
Interest | Composition | Index |
Family Tree Enthusiasts | 55.56% | 33.84x |
Ancestry Researchers | 67.92% | 32.71x |
Online Directory Searchers | 15.95% | 23.05x |
Antiquing Enthusiasts | 21.51% | 14.34x |
Haunted House Researchers | 19.18% | 14.05x |
Christmas Traditions Researchers | 12.19% | 13.96x |
Halloween Thrill Seekers | 21.51% | 13.81x |
Civil War History Buff | 25.63% | 12.09x |
Ireland Trip Planners | 18.64% | 11.96x |
Grandparents | 6.45% | 11.91x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Old Navy.
Location | Composition | Index |
Old Navy | 0.04% | 3.38x |
Express | 0.06% | 2.66x |
White House Black Market | 0.04% | 2.42x |
Jos A. Bank Clothiers | 0.02% | 1.90x |
Maurices | 0.04% | 1.85x |
Gymboree | 0.02% | 1.56x |
Chicos | 0.02% | 1.42x |
Journeys | 0.04% | 1.33x |
Zumiez | 0.02% | 1.19x |
H&M | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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WEBSITES
The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is rootsweb.com.
Website | Composition | Index |
rootsweb.com | 34.72% | 154.88x |
newspapers.com | 20.33% | 88.63x |
findagrave.com | 97.76% | 62.75x |
hometownlocator.com | 4.45% | 40.76x |
tributes.com | 10.84% | 32.78x |
forebears.io | 10.60% | 28.04x |
usobit.com | 2.61% | 27.91x |
legendsofamerica.com | 4.09% | 26.33x |
currentobituary.com | 2.93% | 25.04x |
wikiwand.com | 6.74% | 23.81x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is People Search.
Content Affinity | Composition | Index |
People Search | 2.64% | 28.49x |
Sewing, Embroidery & Quilting | 1.05% | 22.45x |
Book Publishers | 0.39% | 15.65x |
Historical Information - Museums & Libraries | 0.49% | 15.27x |
Sewing, Embroidery & Fabrics | 2.60% | 14.39x |
Antiques & Auctions | 2.14% | 14.16x |
Winnipeg Canada News | 0.56% | 13.99x |
Canada Consumer Product Cluster | 0.56% | 13.67x |
Medical Diagnostics | 0.39% | 12.93x |
Canada Tax and Finance Research Cluster | 0.28% | 10.48x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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