Dstillery Audiences

ANCESTRY & MEMORIAL RESEARCHERS

Audience Size: 60 Thousand Devices

Explore the Ancestry & Memorial Researchers Audience

Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 60 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 81.52% 35.50x
Ancestry Researchers 63.95% 24.13x
Online Directory Searchers 43.30% 19.94x
Marines 39.31% 19.75x
Online Health Researchers 30.62% 19.04x
Retired Health Insurance Researchers 38.95% 17.87x
Heart Surgery Researchers 33.70% 17.74x
History Buffs 39.49% 17.66x
Retired Assisted Living Shoppers 36.59% 17.39x
Heartburn Sufferers 28.44% 16.83x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.82x
Maurices 0.01% 1.80x
Victoria's Secret 0.02% 1.52x
Buckle 0.01% 1.19x
Carhartt 0.04% 0.72x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is genealogy.com.

Website Composition Index
genealogy.com 22.85% 198.18x
rootsweb.com 37.01% 144.39x
funeral.com 8.06% 70.08x
intelius.com 10.02% 56.52x
newspapers.com 33.02% 54.74x
newenglandhistoricalsociety.com 4.33% 50.35x
worthpoint.com 7.23% 47.11x
usobit.com 5.36% 46.98x
findagrave.com 98.71% 45.65x
imdb.com 4.63% 41.56x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is University Press.

Content Affinity Composition Index
University Press 1.57% 68.73x
People Search 14.08% 44.40x
Antiques & Auctions 5.63% 42.64x
Historical Information - Museums & Libraries 2.71% 30.99x
Book Publishers 1.07% 28.50x
Hobby Vehicles 0.78% 27.82x
Online Games for Kids 2.67% 24.42x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.75% 23.99x
Internet Radio 0.68% 23.66x
Pharmacy 0.89% 21.60x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female