Dstillery Audiences

ANCESTRY & MEMORIAL RESEARCHERS

Audience Size: 89.1 Thousand Devices

Explore the Ancestry & Memorial Researchers Audience

Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 89.1 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 87.23% 33.59x
Ancestry Researchers 67.76% 22.52x
Marines 46.11% 19.72x
Online Directory Searchers 49.00% 18.88x
Retired Health Insurance Researchers 46.51% 18.31x
History Buffs 48.50% 18.30x
Online Health Researchers 36.73% 18.20x
Heart Surgery Researchers 39.92% 18.10x
Retired Assisted Living Shoppers 44.71% 17.70x
Antiquing Enthusiasts 50.30% 17.12x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.03% 2.97x
Banana Republic 0.02% 2.39x
White House Black Market 0.02% 2.22x
Hollister 0.01% 1.86x
Carhartt 0.21% 1.82x
Talbots 0.01% 1.77x
Zumiez 0.01% 1.67x
Gymboree 0.01% 1.52x
Maurices 0.02% 1.50x
Dressbarn 0.01% 1.46x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is rootsweb.com.

Website Composition Index
rootsweb.com 30.61% 241.21x
genealogy.com 24.34% 230.30x
worldcat.org 11.15% 156.34x
ancestry.com 12.04% 138.84x
revolvy.com 6.97% 96.59x
radaris.com 9.07% 90.79x
rehold.com 6.10% 87.20x
alamy.com 4.82% 83.86x
newspapers.com 21.00% 67.63x
blair.com 5.83% 67.11x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is University Press.

Content Affinity Composition Index
University Press 3.77% 56.37x
Historical Information - Museums & Libraries 4.49% 42.92x
Art News & Products 0.90% 37.66x
People Search 25.65% 35.61x
Arts & Crafts 0.45% 34.57x
Antiques & Auctions 8.81% 34.21x
Flower Shopping 0.37% 28.24x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.41% 26.08x
Mid-Atlantic Beaches 0.31% 26.00x
Bird Watching 0.57% 25.76x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female