Explore the Ancestry & Memorial Researchers Audience
Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 89.1 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.
INTERESTS
The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.
| Interest | Composition | Index |
| Family Tree Enthusiasts | 87.23% | 33.59x |
| Ancestry Researchers | 67.76% | 22.52x |
| Marines | 46.11% | 19.72x |
| Online Directory Searchers | 49.00% | 18.88x |
| Retired Health Insurance Researchers | 46.51% | 18.31x |
| History Buffs | 48.50% | 18.30x |
| Online Health Researchers | 36.73% | 18.20x |
| Heart Surgery Researchers | 39.92% | 18.10x |
| Retired Assisted Living Shoppers | 44.71% | 17.70x |
| Antiquing Enthusiasts | 50.30% | 17.12x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.03% | 2.97x |
| Banana Republic | 0.02% | 2.39x |
| White House Black Market | 0.02% | 2.22x |
| Hollister | 0.01% | 1.86x |
| Carhartt | 0.21% | 1.82x |
| Talbots | 0.01% | 1.77x |
| Zumiez | 0.01% | 1.67x |
| Gymboree | 0.01% | 1.52x |
| Maurices | 0.02% | 1.50x |
| Dressbarn | 0.01% | 1.46x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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WEBSITES
The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is rootsweb.com.
| Website | Composition | Index |
| rootsweb.com | 30.61% | 241.21x |
| genealogy.com | 24.34% | 230.30x |
| worldcat.org | 11.15% | 156.34x |
| ancestry.com | 12.04% | 138.84x |
| revolvy.com | 6.97% | 96.59x |
| radaris.com | 9.07% | 90.79x |
| rehold.com | 6.10% | 87.20x |
| alamy.com | 4.82% | 83.86x |
| newspapers.com | 21.00% | 67.63x |
| blair.com | 5.83% | 67.11x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is University Press.
| Content Affinity | Composition | Index |
| University Press | 3.77% | 56.37x |
| Historical Information - Museums & Libraries | 4.49% | 42.92x |
| Art News & Products | 0.90% | 37.66x |
| People Search | 25.65% | 35.61x |
| Arts & Crafts | 0.45% | 34.57x |
| Antiques & Auctions | 8.81% | 34.21x |
| Flower Shopping | 0.37% | 28.24x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.41% | 26.08x |
| Mid-Atlantic Beaches | 0.31% | 26.00x |
| Bird Watching | 0.57% | 25.76x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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