Explore the Ancestry & Memorial Researchers Audience
Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 935 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.
INTERESTS
The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Ancestry Researchers.
| Interest | Composition | Index |
| Ancestry Researchers | 46.61% | 22.93x |
| Online Directory Searchers | 35.12% | 18.68x |
| Flower & Gift Basket Shoppers | 31.82% | 15.67x |
| Retired Health Insurance Researchers | 30.30% | 15.62x |
| Retirees | 29.84% | 15.09x |
| Retired Assisted Living Shoppers | 29.67% | 14.49x |
| Cholesterol Researchers | 23.18% | 14.44x |
| Civil War History Buff | 28.05% | 14.12x |
| Antiquing Enthusiasts | 30.94% | 14.02x |
| Budget Grocery Shoppers | 27.73% | 13.86x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.01% | 1.63x |
| Michael Kors | 0.02% | 1.45x |
| Ann Taylor | 0.02% | 1.22x |
| Belk | 0.01% | 1.22x |
| LOFT | 0.03% | 1.16x |
| Victoria's Secret | 0.05% | 1.15x |
| Brooks Brothers | 0.02% | 1.14x |
| Eddie Bauer | 0.01% | 1.13x |
| Coach | 0.04% | 1.13x |
| Gymboree | 0.02% | 1.12x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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WEBSITES
The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is werelate.org.
| Website | Composition | Index |
| werelate.org | 8.49% | 325.20x |
| billiongraves.com | 9.11% | 323.25x |
| cyndislist.com | 8.22% | 313.25x |
| theancestorhunt.com | 3.05% | 298.41x |
| ebooksread.com | 2.83% | 280.77x |
| wikitree.com | 1.50% | 280.07x |
| findmypast.com | 12.24% | 270.87x |
| searchforancestors.com | 4.76% | 249.57x |
| rootsweb.ancestry.com | 3.12% | 231.24x |
| genealogyintime.com | 1.42% | 226.01x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is England Tourism.
| Content Affinity | Composition | Index |
| England Tourism | 0.50% | 72.40x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.72% | 33.26x |
| Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) | 0.32% | 22.92x |
| Celebrity Gossip | 5.63% | 20.08x |
| Scotland Travel | 0.53% | 18.52x |
| Assorted Topics #11411 (Photography Resources, Stock Photos, Motorcycles) | 1.88% | 17.45x |
| Flower Shopping | 1.06% | 16.74x |
| London Tourism | 0.75% | 16.72x |
| Bird Watching | 1.90% | 16.28x |
| Antiques & Auctions | 13.59% | 15.90x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry & Memorial Researchers audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999
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