Dstillery Audiences

ANCESTRY & MEMORIAL RESEARCHERS

Audience Size: 58.2 Thousand Devices

Explore the Ancestry & Memorial Researchers Audience

Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 58.2 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 82.72% 34.21x
Ancestry Researchers 54.50% 20.45x
History Buffs 34.57% 17.78x
Online Directory Searchers 36.68% 16.63x
Marines 34.39% 16.23x
Online Health Researchers 26.63% 15.76x
Retired Health Insurance Researchers 32.63% 15.48x
Retired Assisted Living Shoppers 32.63% 15.39x
Heart Surgery Researchers 29.98% 15.38x
Antiquing Enthusiasts 37.74% 15.05x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is H&M.

Location Composition Index
H&M 0.03% 3.51x
Zumiez 0.03% 2.98x
Hollister 0.03% 2.81x
Aeropostale 0.03% 2.74x
Jos A. Bank Clothiers 0.03% 2.53x
The Childrens Place 0.05% 2.47x
Lane Bryant 0.03% 2.33x
Maurices 0.07% 2.32x
Mens Wearhouse 0.05% 2.28x
Chicos 0.03% 2.02x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is genealogy.com.

Website Composition Index
genealogy.com 21.27% 183.83x
rootsweb.com 37.28% 144.32x
newspapers.com 33.88% 60.55x
intelius.com 5.74% 59.27x
newenglandhistoricalsociety.com 4.61% 53.25x
findagrave.com 99.16% 47.36x
usobit.com 5.04% 44.19x
peoplepill.com 5.89% 44.08x
worthpoint.com 4.89% 43.09x
tributes.com 26.27% 37.38x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is People Search.

Content Affinity Composition Index
People Search 8.76% 41.34x
Historical Information - Museums & Libraries 2.14% 40.76x
Antiques & Auctions 3.60% 36.90x
Hobby Vehicles 0.54% 27.45x
Pharmacy 0.41% 21.87x
Free Online Game Players 0.58% 21.31x
Online Games for Kids 1.53% 18.11x
Shopping Catalogs 0.37% 17.79x
Furniture Shopping 1.32% 17.55x
Sewing, Embroidery & Quilting 1.36% 16.82x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female