Explore the Ancestry & Memorial Researchers Audience
Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 280.3 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.
INTERESTS
The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.
| Interest | Composition | Index |
| Family Tree Enthusiasts | 88.45% | 40.74x |
| Ancestry Researchers | 64.60% | 27.17x |
| Online Directory Searchers | 45.26% | 20.49x |
| Marines | 40.85% | 19.38x |
| Antiquing Enthusiasts | 42.14% | 18.91x |
| History Buffs | 43.46% | 18.56x |
| Retirees | 38.21% | 18.56x |
| Retired Health Insurance Researchers | 39.91% | 18.41x |
| Online Health Researchers | 35.84% | 18.38x |
| Heart Surgery Researchers | 35.60% | 18.32x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 2.01x |
| Express | 0.01% | 1.82x |
| Old Navy | 0.01% | 1.10x |
| Carhartt | 0.09% | 0.96x |
| White House Black Market | 0.01% | 0.78x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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WEBSITES
The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is werelate.org.
| Website | Composition | Index |
| werelate.org | 12.15% | 684.46x |
| findmypast.com | 14.70% | 570.90x |
| familytreemagazine.com | 22.89% | 432.02x |
| davidrumsey.com | 6.51% | 354.41x |
| ancestry.com | 10.14% | 299.60x |
| dignitymemorial.com | 11.30% | 290.91x |
| geneanet.org | 7.43% | 290.23x |
| rootsweb.com | 32.75% | 181.00x |
| genealogy.com | 26.10% | 156.52x |
| locateancestors.com | 5.45% | 145.15x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.20% | 54.12x |
| London Tourism | 0.27% | 48.51x |
| Historical Information - Museums & Libraries | 6.36% | 29.00x |
| Scotland Travel | 0.31% | 28.16x |
| University Press | 6.14% | 25.69x |
| Local & Travel England - North Midlands | 0.12% | 25.60x |
| Antiques & Auctions | 13.07% | 24.04x |
| London Tourism & Events | 0.28% | 22.73x |
| Art News & Products | 1.50% | 22.36x |
| People Search | 35.90% | 21.64x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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