Dstillery Audiences

ANCESTRY & MEMORIAL RESEARCHERS

Audience Size: 45.8 Thousand Devices

Explore the Ancestry & Memorial Researchers Audience

Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 45.8 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 77.28% 39.22x
Ancestry Researchers 51.45% 20.31x
Online Directory Searchers 31.40% 19.78x
Marines 28.73% 18.70x
Online Health Researchers 13.81% 16.17x
History Buffs 27.17% 15.38x
Heart Surgery Researchers 16.70% 14.50x
Halloween Thrill Seekers 34.30% 14.07x
Haunted House Researchers 32.07% 13.90x
Antiquing Enthusiasts 32.52% 13.80x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Gymboree.

Location Composition Index
Gymboree 0.04% 3.74x
Express 0.02% 1.97x
Mens Wearhouse 0.02% 1.93x
Dressbarn 0.02% 1.90x
Jos A. Bank Clothiers 0.02% 1.90x
LOFT 0.02% 1.78x
Maurices 0.04% 1.72x
The Childrens Place 0.02% 1.51x
Journeys 0.02% 1.42x
Carhartt 0.13% 1.31x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is rootsweb.com.

Website Composition Index
rootsweb.com 37.12% 126.46x
newspapers.com 27.77% 62.31x
findagrave.com 99.26% 46.33x
hometownlocator.com 9.26% 36.16x
tributes.com 20.45% 29.77x
topozone.com 3.48% 27.71x
usobit.com 5.28% 26.88x
wikia.org 6.40% 26.37x
peoplepill.com 4.59% 25.95x
currentobituary.com 5.06% 25.17x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is Antiques & Auctions.

Content Affinity Composition Index
Antiques & Auctions 3.33% 32.43x
People Search 4.67% 31.86x
Historical Information - Museums & Libraries 1.38% 17.97x
Medical Diagnostics 1.17% 16.99x
Sewing, Embroidery & Quilting 1.04% 14.78x
Ireland Cluster 2.03% 14.35x
Winnipeg Canada News 0.82% 13.49x
Book Publishers 0.43% 12.17x
Celebrity Gossip 0.39% 12.17x
Promo Codes 0.30% 12.07x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female