Explore the Ancestry & Memorial Researchers Audience
Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 47.8 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.
INTERESTS
The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.
| Interest | Composition | Index |
| Family Tree Enthusiasts | 55.56% | 33.84x |
| Ancestry Researchers | 67.92% | 32.71x |
| Online Directory Searchers | 15.95% | 23.05x |
| Antiquing Enthusiasts | 21.51% | 14.34x |
| Haunted House Researchers | 19.18% | 14.05x |
| Christmas Traditions Researchers | 12.19% | 13.96x |
| Halloween Thrill Seekers | 21.51% | 13.81x |
| Civil War History Buff | 25.63% | 12.09x |
| Ireland Trip Planners | 18.64% | 11.96x |
| Grandparents | 6.45% | 11.91x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.04% | 3.38x |
| Express | 0.06% | 2.66x |
| White House Black Market | 0.04% | 2.42x |
| Jos A. Bank Clothiers | 0.02% | 1.90x |
| Maurices | 0.04% | 1.85x |
| Gymboree | 0.02% | 1.56x |
| Chicos | 0.02% | 1.42x |
| Journeys | 0.04% | 1.33x |
| Zumiez | 0.02% | 1.19x |
| H&M | 0.02% | 1.14x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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WEBSITES
The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is rootsweb.com.
| Website | Composition | Index |
| rootsweb.com | 34.72% | 154.88x |
| newspapers.com | 20.33% | 88.63x |
| findagrave.com | 97.76% | 62.75x |
| hometownlocator.com | 4.45% | 40.76x |
| tributes.com | 10.84% | 32.78x |
| forebears.io | 10.60% | 28.04x |
| usobit.com | 2.61% | 27.91x |
| legendsofamerica.com | 4.09% | 26.33x |
| currentobituary.com | 2.93% | 25.04x |
| wikiwand.com | 6.74% | 23.81x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is People Search.
| Content Affinity | Composition | Index |
| People Search | 2.64% | 28.49x |
| Sewing, Embroidery & Quilting | 1.05% | 22.45x |
| Book Publishers | 0.39% | 15.65x |
| Historical Information - Museums & Libraries | 0.49% | 15.27x |
| Sewing, Embroidery & Fabrics | 2.60% | 14.39x |
| Antiques & Auctions | 2.14% | 14.16x |
| Winnipeg Canada News | 0.56% | 13.99x |
| Canada Consumer Product Cluster | 0.56% | 13.67x |
| Medical Diagnostics | 0.39% | 12.93x |
| Canada Tax and Finance Research Cluster | 0.28% | 10.48x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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