Explore the Ancestry & Memorial Researchers Audience
Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 60 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.
INTERESTS
The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.
| Interest | Composition | Index |
| Family Tree Enthusiasts | 81.52% | 35.50x |
| Ancestry Researchers | 63.95% | 24.13x |
| Online Directory Searchers | 43.30% | 19.94x |
| Marines | 39.31% | 19.75x |
| Online Health Researchers | 30.62% | 19.04x |
| Retired Health Insurance Researchers | 38.95% | 17.87x |
| Heart Surgery Researchers | 33.70% | 17.74x |
| History Buffs | 39.49% | 17.66x |
| Retired Assisted Living Shoppers | 36.59% | 17.39x |
| Heartburn Sufferers | 28.44% | 16.83x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 1.82x |
| Maurices | 0.01% | 1.80x |
| Victoria's Secret | 0.02% | 1.52x |
| Buckle | 0.01% | 1.19x |
| Carhartt | 0.04% | 0.72x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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WEBSITES
The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is genealogy.com.
| Website | Composition | Index |
| genealogy.com | 22.85% | 198.18x |
| rootsweb.com | 37.01% | 144.39x |
| funeral.com | 8.06% | 70.08x |
| intelius.com | 10.02% | 56.52x |
| newspapers.com | 33.02% | 54.74x |
| newenglandhistoricalsociety.com | 4.33% | 50.35x |
| worthpoint.com | 7.23% | 47.11x |
| usobit.com | 5.36% | 46.98x |
| findagrave.com | 98.71% | 45.65x |
| imdb.com | 4.63% | 41.56x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is University Press.
| Content Affinity | Composition | Index |
| University Press | 1.57% | 68.73x |
| People Search | 14.08% | 44.40x |
| Antiques & Auctions | 5.63% | 42.64x |
| Historical Information - Museums & Libraries | 2.71% | 30.99x |
| Book Publishers | 1.07% | 28.50x |
| Hobby Vehicles | 0.78% | 27.82x |
| Online Games for Kids | 2.67% | 24.42x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.75% | 23.99x |
| Internet Radio | 0.68% | 23.66x |
| Pharmacy | 0.89% | 21.60x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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