Explore the Ancestry & Memorial Researchers Audience
Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 797.1 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.
INTERESTS
The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.
| Interest | Composition | Index |
| Family Tree Enthusiasts | 74.21% | 42.77x |
| Ancestry Researchers | 48.32% | 28.38x |
| Online Directory Searchers | 37.73% | 20.52x |
| Retired Health Insurance Researchers | 31.48% | 19.05x |
| Retirees | 30.37% | 18.26x |
| Marines | 28.96% | 17.52x |
| Flower & Gift Basket Shoppers | 33.62% | 17.30x |
| Heart Surgery Researchers | 27.62% | 17.28x |
| Antiquing Enthusiasts | 30.85% | 16.89x |
| Cholesterol Researchers | 26.52% | 16.87x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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APPAREL RETAILERS
The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.04% | 1.28x |
| Ralph Lauren | 0.01% | 1.27x |
| Hugo Boss | 0.03% | 1.26x |
| Uniqlo | 0.01% | 1.26x |
| Columbia | 0.01% | 1.26x |
| Belk | 0.01% | 1.23x |
| LL Bean | 0.01% | 1.21x |
| Chicos | 0.04% | 1.17x |
| Madewell | 0.02% | 1.14x |
| J. Crew | 0.03% | 1.14x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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WEBSITES
The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is billiongraves.com.
| Website | Composition | Index |
| billiongraves.com | 6.27% | 384.68x |
| werelate.org | 9.81% | 376.32x |
| cyndislist.com | 9.16% | 361.14x |
| ebooksread.com | 2.61% | 324.06x |
| theancestorhunt.com | 3.94% | 321.33x |
| findmypast.com | 13.33% | 311.10x |
| searchforancestors.com | 5.55% | 287.30x |
| rootsweb.ancestry.com | 2.29% | 279.61x |
| mooseroots.com | 6.75% | 263.35x |
| isogg.org | 2.53% | 255.04x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is England Tourism.
| Content Affinity | Composition | Index |
| England Tourism | 0.52% | 94.93x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.70% | 43.13x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.33% | 24.21x |
| London Tourism | 0.76% | 23.86x |
| Celebrity Gossip | 5.43% | 23.28x |
| Scotland Travel | 0.53% | 22.89x |
| Environmental Conservation | 0.10% | 22.80x |
| Flags & Trump | 0.15% | 20.72x |
| Bird Watching | 1.76% | 19.96x |
| Antiques & Auctions | 14.65% | 18.14x |
Composition Percentage:
The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
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DEMOGRAPHICS
The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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