Dstillery Audiences

ANCESTRY & MEMORIAL RESEARCHERS

Audience Size: 47.8 Thousand Devices

Explore the Ancestry & Memorial Researchers Audience

Below you'll find more information about the Ancestry & Memorial Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 47.8 thousand unique devices whose actions qualify for the Ancestry & Memorial Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Ancestry & Memorial Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ancestry & Memorial Researchers audience is Family Tree Enthusiasts.

Interest Composition Index
Family Tree Enthusiasts 55.56% 33.84x
Ancestry Researchers 67.92% 32.71x
Online Directory Searchers 15.95% 23.05x
Antiquing Enthusiasts 21.51% 14.34x
Haunted House Researchers 19.18% 14.05x
Christmas Traditions Researchers 12.19% 13.96x
Halloween Thrill Seekers 21.51% 13.81x
Civil War History Buff 25.63% 12.09x
Ireland Trip Planners 18.64% 11.96x
Grandparents 6.45% 11.91x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Interest attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ancestry & Memorial Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ancestry & Memorial Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.04% 3.38x
Express 0.06% 2.66x
White House Black Market 0.04% 2.42x
Jos A. Bank Clothiers 0.02% 1.90x
Maurices 0.04% 1.85x
Gymboree 0.02% 1.56x
Chicos 0.02% 1.42x
Journeys 0.04% 1.33x
Zumiez 0.02% 1.19x
H&M 0.02% 1.14x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Location attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Ancestry & Memorial Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Ancestry & Memorial Researchers audience is rootsweb.com.

Website Composition Index
rootsweb.com 34.72% 154.88x
newspapers.com 20.33% 88.63x
findagrave.com 97.76% 62.75x
hometownlocator.com 4.45% 40.76x
tributes.com 10.84% 32.78x
forebears.io 10.60% 28.04x
usobit.com 2.61% 27.91x
legendsofamerica.com 4.09% 26.33x
currentobituary.com 2.93% 25.04x
wikiwand.com 6.74% 23.81x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Web attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ancestry & Memorial Researchers audience is People Search.

Content Affinity Composition Index
People Search 2.64% 28.49x
Sewing, Embroidery & Quilting 1.05% 22.45x
Book Publishers 0.39% 15.65x
Historical Information - Museums & Libraries 0.49% 15.27x
Sewing, Embroidery & Fabrics 2.60% 14.39x
Antiques & Auctions 2.14% 14.16x
Winnipeg Canada News 0.56% 13.99x
Canada Consumer Product Cluster 0.56% 13.67x
Medical Diagnostics 0.39% 12.93x
Canada Tax and Finance Research Cluster 0.28% 10.48x
Composition Percentage: The overlap percentage between the Ancestry & Memorial Researchers audience and the Content Affinity attribute.
Index: A comparison of the Ancestry & Memorial Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ancestry & Memorial Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female