Dstillery Audiences

ANIME

Audience Size: 1 Million Devices

Explore the Anime Audience

Below you'll find more information about the Anime audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Anime audience.

Dstillery Crafted Audiences

INTERESTS

The Anime audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anime audience is eSports Enthusiasts.

Interest Composition Index
eSports Enthusiasts 35.25% 18.34x
PokemonGo Fans 33.91% 17.23x
Pokemon Enthusiasts 41.89% 16.61x
Video and Computer Gaming Enthusiasts 27.66% 16.58x
Nintendo Enthusiasts 34.79% 15.69x
Cosplay Enthusiasts 36.36% 14.92x
Online Role Playing Game Enthusiasts 31.72% 14.46x
Xbox Enthusiasts 34.22% 14.44x
Super Mario Bros Fans 32.57% 13.58x
Movie and Game Review Readers 18.38% 12.30x
Composition Percentage: The overlap percentage between the Anime audience and the Interest attribute.
Index: A comparison of the Anime audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anime audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anime audience is Zumiez.

Location Composition Index
Zumiez 0.05% 1.68x
Michael Kors 0.03% 1.56x
Journeys 0.04% 1.43x
Ann Taylor 0.03% 1.35x
Aeropostale 0.04% 1.32x
Coach 0.07% 1.30x
Gymboree 0.04% 1.29x
Victoria's Secret 0.09% 1.24x
The Childrens Place 0.06% 1.22x
Calvin Klein 0.01% 1.20x
Composition Percentage: The overlap percentage between the Anime audience and the Location attribute.
Index: A comparison of the Anime audience to the internet population.
Dstillery Web Insights

WEBSITES

The Anime audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Anime audience is mangastream.com.

Website Composition Index
mangastream.com 2.55% 377.37x
mangatown.com 3.25% 333.15x
mangareader.net 6.57% 330.20x
myanimelist.net 6.22% 296.82x
shingekinokyojin.tv 2.00% 271.22x
novelupdates.com 9.23% 260.48x
animelab.com 2.59% 256.00x
dubhappytv.com 6.17% 249.96x
zerochan.net 3.71% 247.65x
goboiano.com 3.12% 242.84x
Composition Percentage: The overlap percentage between the Anime audience and the Web attribute.
Index: A comparison of the Anime audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anime audience is Parenting & Nutrition.

Content Affinity Composition Index
Parenting & Nutrition 0.60% 51.11x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.23% 36.13x
Roleplay & Fantasy Games 1.09% 34.87x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 2.29% 34.81x
K-Pop 3.98% 26.30x
PC Gamers 15.95% 24.52x
Alternative Movie Streaming 3.57% 22.45x
Fantasy Name Generators 10.04% 20.86x
Drawing & Animation 0.33% 19.87x
Studio & Franchise Video Game Players 10.26% 19.85x
Composition Percentage: The overlap percentage between the Anime audience and the Content Affinity attribute.
Index: A comparison of the Anime audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anime audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999