Explore the Anime Audience
Below you'll find more information about the Anime audience, broken down in different categories based on their digital and physical behaviors. These are 271.9 thousand unique devices whose actions qualify for the Anime audience.
INTERESTS
The Anime audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anime audience is Anime Fans.
| Interest | Composition | Index |
| Anime Fans | 89.83% | 33.23x |
| Video and Computer Gaming Enthusiasts | 61.50% | 26.42x |
| Video Gamers | 58.51% | 26.06x |
| eSports Enthusiasts | 65.68% | 24.45x |
| Movie and Game Review Readers | 46.54% | 24.43x |
| Tokyo Trip Planners | 55.47% | 23.27x |
| Gamers | 62.65% | 22.19x |
| Nintendo Enthusiasts | 64.00% | 22.13x |
| Amazon Prime Movie Subscribers | 35.75% | 21.56x |
| PokemonGo Fans | 62.89% | 21.26x |
Composition Percentage:
The overlap percentage between the Anime audience and the Interest attribute.
Index: A comparison of the Anime audience to the internet population.
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APPAREL RETAILERS
The Anime audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anime audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.04% | 3.16x |
| Lululemon | 0.02% | 3.12x |
| Hugo Boss | 0.01% | 3.00x |
| Free People | 0.01% | 2.83x |
| Madewell | 0.01% | 2.70x |
| Gap | 0.04% | 2.60x |
| H&M | 0.03% | 2.50x |
| J. Crew | 0.03% | 2.50x |
| Urban Outfitters | 0.01% | 2.19x |
| White House Black Market | 0.04% | 2.00x |
Composition Percentage:
The overlap percentage between the Anime audience and the Location attribute.
Index: A comparison of the Anime audience to the internet population.
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WEBSITES
The Anime audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Anime audience is anime-planet.com.
| Website | Composition | Index |
| anime-planet.com | 13.79% | 520.92x |
| wuxiaworld.com | 11.18% | 469.67x |
| myanimelist.net | 56.90% | 374.72x |
| funimation.com | 20.49% | 355.68x |
| animecharactersdatabase.com | 10.52% | 350.98x |
| novelupdates.com | 31.39% | 333.28x |
| readsnk.com | 6.56% | 324.21x |
| lightnovelpub.com | 4.75% | 241.31x |
| crunchyroll.com | 6.44% | 234.05x |
| deviantart.com | 4.29% | 183.52x |
Composition Percentage:
The overlap percentage between the Anime audience and the Web attribute.
Index: A comparison of the Anime audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anime audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.93% | 133.50x |
| Phone & Computer Game Downloaders | 0.31% | 71.64x |
| Foreign Language Education | 0.74% | 41.86x |
| Studio & Franchise Video Game Players | 7.48% | 41.13x |
| K-Pop | 5.91% | 41.02x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.79% | 29.32x |
| Audio Clips & Sound Effects | 0.14% | 28.25x |
| Fantasy Name Generators | 13.32% | 27.87x |
| PC Gamers | 35.63% | 27.75x |
| Online Media Converters | 0.14% | 25.42x |
Composition Percentage:
The overlap percentage between the Anime audience and the Content Affinity attribute.
Index: A comparison of the Anime audience to the internet population.
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DEMOGRAPHICS
The Anime audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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