Dstillery Audiences

ANIME

Audience Size: 290.2 Thousand Devices

Explore the Anime Audience

Below you'll find more information about the Anime audience, broken down in different categories based on their digital and physical behaviors. These are 290.2 thousand unique devices whose actions qualify for the Anime audience.

Dstillery Crafted Audiences

INTERESTS

The Anime audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anime audience is Anime Fans.

Interest Composition Index
Anime Fans 91.89% 32.33x
Video and Computer Gaming Enthusiasts 60.88% 27.10x
Video Gamers 58.43% 26.25x
Tokyo Trip Planners 54.13% 25.22x
eSports Enthusiasts 66.56% 24.88x
Movie and Game Review Readers 47.65% 24.36x
Gamers 61.84% 23.34x
Nintendo Enthusiasts 63.09% 23.17x
Meme Users 60.73% 22.56x
PokemonGo Fans 61.87% 22.34x
Composition Percentage: The overlap percentage between the Anime audience and the Interest attribute.
Index: A comparison of the Anime audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anime audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anime audience is H&M.

Location Composition Index
H&M 0.01% 2.26x
Mens Wearhouse 0.02% 1.60x
Journeys 0.02% 1.45x
American Eagle Outfitters 0.01% 1.31x
Johnston and Murphy 0.02% 1.19x
Levi Strauss 0.01% 1.16x
Victoria's Secret 0.01% 0.77x
Carhartt 0.04% 0.36x
Composition Percentage: The overlap percentage between the Anime audience and the Location attribute.
Index: A comparison of the Anime audience to the internet population.
Dstillery Web Insights

WEBSITES

The Anime audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Anime audience is wuxiaworld.com.

Website Composition Index
wuxiaworld.com 9.08% 419.53x
anime-planet.com 20.78% 372.78x
myanimelist.net 63.53% 339.36x
novelupdates.com 23.46% 334.78x
animecharactersdatabase.com 8.40% 317.84x
readsnk.com 4.40% 239.07x
animenewsnetwork.com 64.76% 222.06x
lightnovelworld.com 3.80% 206.45x
square-enix-games.com 4.01% 195.09x
animesonglyrics.com 5.46% 180.49x
Composition Percentage: The overlap percentage between the Anime audience and the Web attribute.
Index: A comparison of the Anime audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anime audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.24% 146.10x
Roleplay & Fantasy Games 1.34% 116.43x
Phone & Computer Game Downloaders 1.01% 67.29x
Alternative Movie Streaming 0.22% 53.65x
Studio & Franchise Video Game Players 9.59% 49.77x
Foreign Language Education 1.14% 44.37x
Hipster Clothing 0.17% 43.46x
Memes & Comedy 0.15% 39.54x
Fantasy Name Generators 13.99% 34.16x
K-Pop 7.87% 33.70x
Composition Percentage: The overlap percentage between the Anime audience and the Content Affinity attribute.
Index: A comparison of the Anime audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anime audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male