Explore the Anime Audience
Below you'll find more information about the Anime audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Anime audience.
INTERESTS
The Anime audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anime audience is eSports Enthusiasts.
| Interest | Composition | Index |
| eSports Enthusiasts | 35.25% | 18.34x |
| PokemonGo Fans | 33.91% | 17.23x |
| Pokemon Enthusiasts | 41.89% | 16.61x |
| Video and Computer Gaming Enthusiasts | 27.66% | 16.58x |
| Nintendo Enthusiasts | 34.79% | 15.69x |
| Cosplay Enthusiasts | 36.36% | 14.92x |
| Online Role Playing Game Enthusiasts | 31.72% | 14.46x |
| Xbox Enthusiasts | 34.22% | 14.44x |
| Super Mario Bros Fans | 32.57% | 13.58x |
| Movie and Game Review Readers | 18.38% | 12.30x |
Composition Percentage:
The overlap percentage between the Anime audience and the Interest attribute.
Index: A comparison of the Anime audience to the internet population.
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APPAREL RETAILERS
The Anime audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anime audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.05% | 1.68x |
| Michael Kors | 0.03% | 1.56x |
| Journeys | 0.04% | 1.43x |
| Ann Taylor | 0.03% | 1.35x |
| Aeropostale | 0.04% | 1.32x |
| Coach | 0.07% | 1.30x |
| Gymboree | 0.04% | 1.29x |
| Victoria's Secret | 0.09% | 1.24x |
| The Childrens Place | 0.06% | 1.22x |
| Calvin Klein | 0.01% | 1.20x |
Composition Percentage:
The overlap percentage between the Anime audience and the Location attribute.
Index: A comparison of the Anime audience to the internet population.
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WEBSITES
The Anime audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Anime audience is mangastream.com.
| Website | Composition | Index |
| mangastream.com | 2.55% | 377.37x |
| mangatown.com | 3.25% | 333.15x |
| mangareader.net | 6.57% | 330.20x |
| myanimelist.net | 6.22% | 296.82x |
| shingekinokyojin.tv | 2.00% | 271.22x |
| novelupdates.com | 9.23% | 260.48x |
| animelab.com | 2.59% | 256.00x |
| dubhappytv.com | 6.17% | 249.96x |
| zerochan.net | 3.71% | 247.65x |
| goboiano.com | 3.12% | 242.84x |
Composition Percentage:
The overlap percentage between the Anime audience and the Web attribute.
Index: A comparison of the Anime audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anime audience is Parenting & Nutrition.
| Content Affinity | Composition | Index |
| Parenting & Nutrition | 0.60% | 51.11x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.23% | 36.13x |
| Roleplay & Fantasy Games | 1.09% | 34.87x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 2.29% | 34.81x |
| K-Pop | 3.98% | 26.30x |
| PC Gamers | 15.95% | 24.52x |
| Alternative Movie Streaming | 3.57% | 22.45x |
| Fantasy Name Generators | 10.04% | 20.86x |
| Drawing & Animation | 0.33% | 19.87x |
| Studio & Franchise Video Game Players | 10.26% | 19.85x |
Composition Percentage:
The overlap percentage between the Anime audience and the Content Affinity attribute.
Index: A comparison of the Anime audience to the internet population.
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DEMOGRAPHICS
The Anime audience resonates most for the following age and income brackets.
Age
35-44
Income
$25,000-$49,999
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