Explore the Anime Audience
Below you'll find more information about the Anime audience, broken down in different categories based on their digital and physical behaviors. These are 189.5 thousand unique devices whose actions qualify for the Anime audience.
INTERESTS
The Anime audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Anime audience is Anime Fans.
| Interest | Composition | Index |
| Anime Fans | 89.20% | 35.58x |
| International Womens Day Researchers | 41.35% | 30.83x |
| Tokyo Trip Planners | 43.66% | 25.82x |
| Video and Computer Gaming Enthusiasts | 52.15% | 25.44x |
| Online Content Creators | 17.14% | 24.46x |
| eSports Enthusiasts | 55.40% | 22.88x |
| Video Gamers | 56.23% | 22.30x |
| Streaming Video Fans | 30.04% | 21.62x |
| Meme Users | 51.10% | 21.49x |
| Movie and Game Review Readers | 54.24% | 21.33x |
Composition Percentage:
The overlap percentage between the Anime audience and the Interest attribute.
Index: A comparison of the Anime audience to the internet population.
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APPAREL RETAILERS
The Anime audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Anime audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 3.92x |
| Forever 21 | 0.02% | 3.34x |
| Armani | 0.01% | 3.06x |
| Patagonia | 0.02% | 2.81x |
| Coach | 0.02% | 2.68x |
| Hollister | 0.02% | 2.37x |
| Levi Strauss | 0.01% | 2.33x |
| Madewell | 0.01% | 2.27x |
| Journeys | 0.06% | 2.10x |
| Michael Kors | 0.02% | 2.08x |
Composition Percentage:
The overlap percentage between the Anime audience and the Location attribute.
Index: A comparison of the Anime audience to the internet population.
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WEBSITES
The Anime audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Anime audience is novelupdates.com.
| Website | Composition | Index |
| novelupdates.com | 32.82% | 392.41x |
| myanimelist.net | 75.10% | 340.54x |
| lightnovelpub.com | 10.38% | 256.95x |
| myfigurecollection.net | 6.73% | 221.31x |
| animenewsnetwork.com | 86.31% | 159.25x |
| chessmoba.us | 7.47% | 151.78x |
| royalroad.com | 5.32% | 140.76x |
| animemotivation.com | 5.77% | 138.67x |
| quotetheanime.com | 4.49% | 136.65x |
| epicdope.com | 15.17% | 126.12x |
Composition Percentage:
The overlap percentage between the Anime audience and the Web attribute.
Index: A comparison of the Anime audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Anime audience is K-Pop.
| Content Affinity | Composition | Index |
| K-Pop | 1.46% | 29.63x |
| Studio & Franchise Video Game Players | 6.87% | 29.47x |
| Online Mini Game Players | 2.36% | 23.05x |
| PC Gamers | 24.17% | 19.52x |
| Magic & Games | 14.35% | 19.00x |
| Fantasy Name Generators | 8.28% | 18.93x |
| Casual & Nintendo Gamers | 59.06% | 18.19x |
| Foreign Language Education | 0.17% | 16.73x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.25% | 14.29x |
| Writing & Publishing | 0.18% | 14.26x |
Composition Percentage:
The overlap percentage between the Anime audience and the Content Affinity attribute.
Index: A comparison of the Anime audience to the internet population.
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DEMOGRAPHICS
The Anime audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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