Dstillery Audiences

ANIME

Audience Size: 186.9 Thousand Devices

Explore the Anime Audience

Below you'll find more information about the Anime audience, broken down in different categories based on their digital and physical behaviors. These are 186.9 thousand unique devices whose actions qualify for the Anime audience.

Dstillery Crafted Audiences

INTERESTS

The Anime audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Anime audience is Anime Fans.

Interest Composition Index
Anime Fans 89.84% 31.60x
International Womens Day Researchers 43.01% 25.87x
Movie and Game Review Readers 40.39% 24.42x
Tokyo Trip Planners 48.98% 24.07x
Video and Computer Gaming Enthusiasts 59.93% 23.55x
eSports Enthusiasts 62.23% 22.10x
Meme Users 57.15% 21.82x
Online Content Creators 25.56% 21.52x
Retired Health Insurance Researchers 64.22% 21.38x
Video Gamers 48.66% 20.70x
Composition Percentage: The overlap percentage between the Anime audience and the Interest attribute.
Index: A comparison of the Anime audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Anime audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Anime audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 4.58x
Michael Kors 0.03% 2.63x
Hugo Boss 0.01% 2.62x
Free People 0.01% 2.58x
J. Crew 0.03% 2.58x
Aeropostale 0.04% 2.47x
Coach 0.02% 2.12x
Victoria's Secret 0.06% 2.08x
Urban Outfitters 0.01% 1.95x
Buckle 0.04% 1.74x
Composition Percentage: The overlap percentage between the Anime audience and the Location attribute.
Index: A comparison of the Anime audience to the internet population.
Dstillery Web Insights

WEBSITES

The Anime audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Anime audience is myanimelist.net.

Website Composition Index
myanimelist.net 63.71% 398.89x
novelupdates.com 39.29% 395.44x
lightnovelpub.com 10.72% 275.71x
gardenmanage.com 5.56% 184.31x
myfigurecollection.net 9.30% 180.54x
royalroad.com 5.44% 160.11x
animesonglyrics.com 5.03% 149.20x
animenewsnetwork.com 83.34% 146.68x
chessmoba.us 13.74% 127.09x
mostraveller.com 4.57% 125.30x
Composition Percentage: The overlap percentage between the Anime audience and the Web attribute.
Index: A comparison of the Anime audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Anime audience is Video Content Sites.

Content Affinity Composition Index
Video Content Sites 0.82% 32.64x
K-Pop 2.39% 32.14x
Studio & Franchise Video Game Players 7.25% 31.33x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.25% 28.69x
PC Gamers 28.32% 28.36x
Foreign Language Education 0.32% 25.69x
Fantasy Name Generators 10.11% 22.20x
Magic & Games 13.91% 20.05x
Online Mini Game Players 2.15% 19.25x
Casual & Nintendo Gamers 61.97% 18.22x
Composition Percentage: The overlap percentage between the Anime audience and the Content Affinity attribute.
Index: A comparison of the Anime audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Anime audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male