Explore the Apartment Hunting Audience
Below you'll find more information about the Apartment Hunting audience, broken down in different categories based on their digital and physical behaviors. These are 800 thousand unique devices whose actions qualify for the Apartment Hunting audience.
INTERESTS
The Apartment Hunting audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Apartment Hunting audience is Apartment Hunters.
| Interest | Composition | Index |
| Apartment Hunters | 56.18% | 19.01x |
| Roommate Seekers | 37.34% | 13.89x |
| Retirement Financial Account Researchers | 33.39% | 12.99x |
| Retired Wealthy Assisted Living Researchers | 35.08% | 12.79x |
| Home Buyers | 24.89% | 10.33x |
| Realtors & Real Estate Researchers | 23.41% | 10.10x |
| Senior Living Center Researchers | 26.22% | 9.83x |
| Self Storage Shoppers | 25.23% | 9.28x |
| Moving Services Shoppers | 24.85% | 8.70x |
| Job Seekers | 23.87% | 8.63x |
Composition Percentage:
The overlap percentage between the Apartment Hunting audience and the Interest attribute.
Index: A comparison of the Apartment Hunting audience to the internet population.
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APPAREL RETAILERS
The Apartment Hunting audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Apartment Hunting audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.01% | 1.87x |
| Belk | 0.01% | 1.41x |
| Topshop | 0.02% | 1.30x |
| Aeropostale | 0.05% | 1.24x |
| Buckle | 0.25% | 1.21x |
| White House Black Market | 0.30% | 1.15x |
| Lane Bryant | 0.04% | 1.10x |
| Jos A. Bank Clothiers | 0.22% | 1.08x |
| LOFT | 0.06% | 1.07x |
| Hollister | 0.04% | 1.06x |
Composition Percentage:
The overlap percentage between the Apartment Hunting audience and the Location attribute.
Index: A comparison of the Apartment Hunting audience to the internet population.
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WEBSITES
The Apartment Hunting audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Apartment Hunting audience is rentblurb.com.
| Website | Composition | Index |
| rentblurb.com | 4.91% | 306.89x |
| rentalads.com | 4.05% | 226.53x |
| housingapartments.org | 11.38% | 206.41x |
| gosection8.com | 27.90% | 167.97x |
| low-income-housing-help.com | 1.15% | 159.22x |
| rentalhousingdeals.com | 9.28% | 149.50x |
| heropm.com | 1.99% | 125.64x |
| propertyware.com | 2.80% | 116.86x |
| apartmentguide.com | 48.38% | 111.07x |
| rentuntilyouown.com | 1.84% | 110.53x |
Composition Percentage:
The overlap percentage between the Apartment Hunting audience and the Web attribute.
Index: A comparison of the Apartment Hunting audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Apartment Hunting audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.22% | 33.62x |
| Apartment & Community Real Estate Researchers | 0.72% | 26.35x |
| Custom T-Shirts | 0.18% | 21.15x |
| Senior Care | 1.20% | 15.26x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.22% | 13.52x |
| Low Budget Shoppers | 0.91% | 11.66x |
| Healthcare Jobs | 1.52% | 10.74x |
| African-American Hair | 3.30% | 10.51x |
| Law School | 8.82% | 10.41x |
| Psychology & Social Work | 1.07% | 10.22x |
Composition Percentage:
The overlap percentage between the Apartment Hunting audience and the Content Affinity attribute.
Index: A comparison of the Apartment Hunting audience to the internet population.
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DEMOGRAPHICS
The Apartment Hunting audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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