Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 47.65% | 18.33x |
| Home Exterior Design Enthusiasts | 38.48% | 15.65x |
| Country Home Decorators | 38.06% | 14.67x |
| Spa and Pool Owners | 37.75% | 13.63x |
| Department Store Shoppers | 38.71% | 13.60x |
| Home Coffee Makers | 33.50% | 13.48x |
| Product Manuals Researchers | 34.85% | 13.45x |
| Discount Big Box Shoppers | 38.21% | 13.43x |
| Vacuum Shoppers | 35.21% | 13.27x |
| Hardware Shoppers | 37.06% | 13.21x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.04% | 1.24x |
| Jos A. Bank Clothiers | 0.04% | 1.20x |
| Eddie Bauer | 0.02% | 1.19x |
| Carhartt | 0.33% | 1.18x |
| Bonobos | 0.01% | 1.08x |
| Talbots | 0.03% | 1.03x |
| Lane Bryant | 0.04% | 1.02x |
| Chicos | 0.04% | 1.00x |
| Madewell | 0.02% | 0.99x |
| REI | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.
| Website | Composition | Index |
| comparaboo.com | 2.02% | 49.94x |
| searspartsdirect.com | 9.42% | 48.63x |
| searsoutlet.com | 3.38% | 45.92x |
| yaleappliance.com | 4.46% | 44.79x |
| maytag.com | 2.58% | 43.84x |
| jennair.com | 1.16% | 42.52x |
| appliancesconnection.com | 10.43% | 40.60x |
| thepartsbiz.com | 1.34% | 40.01x |
| searshometownstores.com | 10.99% | 39.84x |
| mccombssupply.com | 2.04% | 38.73x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 1.02% | 23.55x |
| Rural Living | 0.12% | 21.11x |
| Discount Shopping | 2.54% | 19.29x |
| As Seen On TV Products | 0.06% | 17.61x |
| Handyman Tools | 0.02% | 17.10x |
| Flags & Trump | 0.09% | 15.70x |
| Home Décor, Furniture, & Decorating | 0.01% | 15.57x |
| Holiday Gifts | 0.68% | 14.83x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.08% | 14.63x |
| Home Remodeling | 2.25% | 14.56x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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