Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 2.6 Million Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 48.08% 23.32x
Home Exterior Design Enthusiasts 38.77% 19.33x
Country Home Decorators 37.18% 17.48x
Discount Big Box Shoppers 38.05% 17.28x
Hardware Shoppers 33.51% 17.07x
Department Store Shoppers 39.03% 16.18x
Product Manuals Researchers 36.74% 15.76x
Online Home Decor Shoppers 31.40% 15.32x
Moving Truck Rental Researchers 36.33% 15.28x
Seasonal Allergy Sufferers 33.27% 15.11x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.32x
Old Navy 0.02% 1.21x
Maurices 0.02% 1.09x
Victoria's Secret 0.01% 1.03x
Mens Wearhouse 0.01% 0.98x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.

Website Composition Index
comparaboo.com 1.11% 74.44x
searspartsdirect.com 6.08% 69.91x
searsoutlet.com 1.59% 63.63x
maytag.com 1.70% 61.89x
thepartsbiz.com 1.05% 60.29x
appliancesconnection.com 7.36% 60.19x
mccombssupply.com 1.54% 60.02x
searshometownstores.com 9.18% 59.96x
applianceparts365.com 2.45% 58.80x
searshomeservices.com 1.73% 55.25x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.06% 29.09x
Handyman Tools 0.01% 27.07x
Home Improvement Contractor 0.14% 25.80x
Discount Shopping 0.61% 22.55x
Bathrooms & Plumbing 1.63% 21.88x
Home Remodeling 1.55% 20.64x
Gadgets 0.19% 20.45x
As Seen On TV Products 0.02% 19.88x
Holiday Gifts 0.41% 19.75x
Home Decoration - Crafts & Kids 0.87% 19.07x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female