Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 101.3 Thousand Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 101.3 thousand unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Appliance Shoppers.

Interest Composition Index
Kitchen Appliance Shoppers 49.62% 36.07x
Major Appliance Shoppers 54.51% 35.37x
Department Store Shoppers 23.59% 34.06x
Discount Big Box Shoppers 26.69% 24.67x
Kitchen Stove Shoppers 29.14% 23.55x
Christmas Lights Shoppers 33.08% 22.00x
Homeowners 24.81% 21.00x
Apartment Furniture Shoppers 9.02% 20.55x
LED Lighting Shoppers 21.90% 19.88x
Home Goods Supercenter Shoppers 16.26% 19.05x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.01% 3.57x
Mens Wearhouse 0.02% 3.18x
Gymboree 0.02% 2.76x
Kate Spade 0.01% 2.24x
Maurices 0.02% 1.26x
Talbots 0.01% 1.21x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is toptenreviews.com.

Website Composition Index
toptenreviews.com 39.18% 192.24x
reviewed.com 50.59% 162.29x
sears.com 75.61% 74.65x
designerappliances.com 7.05% 73.13x
shop411.com 3.31% 65.98x
fastquicksearch.com 4.39% 39.80x
princessauto.com 2.39% 37.41x
jaycoowners.com 1.98% 37.14x
questionsanswered.net 5.63% 34.75x
rvforum.net 2.10% 34.71x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 3.12% 26.28x
Power Tools 0.92% 25.62x
Home Remodeling 0.42% 23.65x
Home Furnishings 0.59% 17.42x
Canada Culture and Tourism 3.23% 17.08x
Mail Order Food 0.20% 15.34x
High-End Audio 2.42% 15.23x
Canada Tax and Finance Research Cluster 0.37% 13.85x
Woodwork 1.71% 13.75x
Celebrity Gossip 0.17% 12.57x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male