Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 158.2 Thousand Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 158.2 thousand unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Major Appliance Shoppers.

Interest Composition Index
Major Appliance Shoppers 47.09% 36.74x
Discount Big Box Shoppers 32.42% 34.97x
Department Store Shoppers 32.03% 24.93x
Home Exterior Design Enthusiasts 18.00% 24.51x
Online Home Decor Shoppers 7.24% 21.98x
Kitchen Stove Shoppers 34.21% 21.02x
Home Decor Shoppers 25.69% 20.89x
Christmas Lights Shoppers 35.30% 20.56x
Home Rug Shoppers 27.03% 18.44x
Apartment Furniture Shoppers 16.72% 18.31x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 3.67x
Charlotte Russe 0.01% 3.57x
Lululemon 0.03% 2.94x
Forever 21 0.01% 2.70x
Kate Spade 0.01% 2.24x
White House Black Market 0.02% 1.53x
LOFT 0.01% 1.45x
Talbots 0.01% 1.21x
Urban Outfitters 0.02% 1.19x
Aeropostale 0.01% 1.01x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is consumersearch.com.

Website Composition Index
consumersearch.com 17.75% 186.34x
viewpoints.com 7.37% 180.18x
toptenreviews.com 38.91% 133.31x
airforums.com 7.97% 127.96x
reviewed.com 46.22% 121.42x
sears.com 75.78% 64.74x
theanswerhub.com 2.05% 63.98x
designerappliances.com 8.10% 58.58x
shop411.com 5.25% 50.01x
symptomfind.com 2.74% 40.93x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 0.24% 24.18x
Home Remodeling 0.63% 19.97x
Power Tools 1.09% 19.54x
Furniture & Home Improvement 0.46% 18.45x
Canadian Real Estate Researcher Cluster 0.13% 18.07x
Garden Power Equipment 3.41% 18.00x
Auto Body Upkeep & Repair Researchers 0.11% 16.83x
Natural Diet & Supplement Researchers 0.10% 15.87x
Woodwork 2.12% 15.36x
Canada Shopping - Kitchenware 0.16% 14.91x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female