Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 40.12% | 15.39x |
| Home Exterior Design Enthusiasts | 31.98% | 12.84x |
| Country Home Decorators | 31.54% | 12.21x |
| Department Store Shoppers | 31.25% | 11.90x |
| Spa and Pool Owners | 31.86% | 11.73x |
| Home Coffee Makers | 28.68% | 11.55x |
| Discount Big Box Shoppers | 30.68% | 11.52x |
| Hardware Shoppers | 29.89% | 11.32x |
| Vacuum Shoppers | 30.98% | 11.16x |
| Product Manuals Researchers | 30.03% | 11.10x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.33% | 1.25x |
| Mens Wearhouse | 0.53% | 1.18x |
| White House Black Market | 0.36% | 1.17x |
| Buckle | 0.27% | 1.12x |
| Talbots | 0.04% | 1.09x |
| Johnston and Murphy | 0.46% | 1.08x |
| Chicos | 0.06% | 1.06x |
| Bonobos | 0.08% | 1.06x |
| Eddie Bauer | 0.03% | 1.05x |
| REI | 0.02% | 1.02x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.
| Website | Composition | Index |
| comparaboo.com | 2.93% | 41.44x |
| searspartsdirect.com | 12.07% | 38.78x |
| yaleappliance.com | 4.65% | 37.66x |
| speedqueen.com | 1.10% | 37.52x |
| jennair.com | 1.24% | 36.40x |
| searsoutlet.com | 5.25% | 36.16x |
| viewpoints.com | 1.49% | 35.62x |
| bissell.com | 1.44% | 35.04x |
| maytag.com | 3.47% | 34.34x |
| kitchenaid.com | 2.83% | 33.30x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 1.46% | 17.08x |
| Rural Living | 0.13% | 15.28x |
| Discount Shopping | 3.35% | 14.05x |
| Handyman Tools | 0.02% | 13.74x |
| As Seen On TV Products | 0.08% | 13.58x |
| Holiday Gifts | 0.72% | 13.08x |
| Flags & Trump | 0.08% | 12.12x |
| Painting & Renovation | 2.55% | 11.87x |
| Home Remodeling | 2.53% | 11.62x |
| Bathrooms & Plumbing | 2.88% | 11.52x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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