Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 236.1 thousand unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Discount Big Box Shoppers.
| Interest | Composition | Index |
| Discount Big Box Shoppers | 40.00% | 30.69x |
| Department Store Shoppers | 37.68% | 23.70x |
| Christmas Lights Shoppers | 37.10% | 22.30x |
| Home Exterior Design Enthusiasts | 25.84% | 22.30x |
| Homeowners | 19.96% | 20.20x |
| Kitchen Stove Shoppers | 34.00% | 20.05x |
| Home Decor Shoppers | 29.57% | 19.95x |
| Hardware Shoppers | 20.50% | 19.75x |
| Online Home Decor Shoppers | 14.24% | 19.34x |
| Home Rug Shoppers | 31.64% | 18.65x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 2.06x |
| Lane Bryant | 0.02% | 1.69x |
| Mens Wearhouse | 0.02% | 1.34x |
| Carhartt | 0.13% | 1.13x |
| Journeys | 0.02% | 1.06x |
| Old Navy | 0.02% | 0.98x |
| The Childrens Place | 0.01% | 0.85x |
| Victoria's Secret | 0.01% | 0.73x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is bluestarcooking.com.
| Website | Composition | Index |
| bluestarcooking.com | 3.99% | 150.73x |
| viewpoints.com | 6.77% | 142.31x |
| toptenreviews.com | 32.26% | 117.41x |
| consumersearch.com | 21.14% | 114.80x |
| airforums.com | 7.76% | 104.27x |
| reviewed.com | 46.53% | 101.04x |
| homeandgardenideas.com | 1.72% | 52.25x |
| sears.com | 78.19% | 49.89x |
| theanswerhub.com | 2.83% | 49.47x |
| bestofmachinery.com | 1.68% | 48.34x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Discount Shopping.
| Content Affinity | Composition | Index |
| Discount Shopping | 0.23% | 41.28x |
| Furniture Shopping | 0.28% | 36.48x |
| Machines & Industrial Supplies | 0.14% | 23.27x |
| Home Remodeling | 0.23% | 22.45x |
| Home Remodeling | 0.90% | 22.09x |
| Power Tools | 1.47% | 19.76x |
| Mining & Natural Resources | 0.13% | 19.71x |
| Furniture & Home Improvement | 0.70% | 18.05x |
| Auto Body Upkeep & Repair Researchers | 0.13% | 16.24x |
| Shopping Catalogs | 0.17% | 15.66x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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