Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 689.3 thousand unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 57.84% | 29.16x |
| Discount Big Box Shoppers | 45.49% | 23.48x |
| Home Exterior Design Enthusiasts | 41.41% | 23.10x |
| Hardware Shoppers | 35.74% | 20.65x |
| Department Store Shoppers | 48.72% | 20.43x |
| Country Home Decorators | 41.88% | 19.98x |
| Online Home Decor Shoppers | 32.99% | 19.82x |
| Apartment Furniture Shoppers | 34.91% | 19.33x |
| Sporting Goods Shoppers | 35.75% | 19.09x |
| Sale Seekers | 34.42% | 19.08x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.67x |
| Carhartt | 0.05% | 1.03x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is searshometownstores.com.
| Website | Composition | Index |
| searshometownstores.com | 5.51% | 179.79x |
| appliancesconnection.com | 2.87% | 179.23x |
| yaleappliance.com | 5.60% | 144.23x |
| viewpoints.com | 2.07% | 99.80x |
| toptenreviews.com | 28.20% | 91.64x |
| sharpusa.com | 1.60% | 87.34x |
| bluestarcooking.com | 2.28% | 83.96x |
| reviewed.com | 47.33% | 65.71x |
| airforums.com | 4.73% | 65.23x |
| dewalt.com | 1.71% | 59.10x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Bathrooms & Plumbing.
| Content Affinity | Composition | Index |
| Bathrooms & Plumbing | 0.59% | 47.68x |
| Yard Structures | 0.50% | 36.37x |
| Home Decoration - Crafts & Kids | 0.23% | 35.77x |
| Canadian Construction & Renovation Research Cluster | 0.10% | 34.82x |
| Chef & Restaurant Resources | 0.32% | 33.37x |
| Lighting & Power | 0.54% | 32.74x |
| Pool Cleaning | 0.34% | 32.70x |
| Holiday Gifts | 0.11% | 31.43x |
| Telescopes | 0.32% | 30.61x |
| Amateur Radios | 0.64% | 30.02x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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