Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 7.8 Million Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 7.8 million unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Major Appliance Shoppers.

Interest Composition Index
Major Appliance Shoppers 23.71% 11.81x
Kitchen Appliance Shoppers 24.25% 10.90x
Spa and Pool Owners 21.30% 10.71x
Hardware Shoppers 18.28% 10.36x
Discount Big Box Shoppers 17.94% 10.25x
Blender Shoppers 23.75% 10.10x
Flooring Shoppers 19.72% 9.81x
New Homeowners 23.65% 9.67x
Home Decor Shoppers 18.43% 9.58x
Budget Grocery Shoppers 18.68% 9.34x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.21x
Chicos 0.04% 1.19x
Lorna Jane 0.00% 1.18x
Talbots 0.04% 1.11x
Dressbarn 0.04% 1.08x
Ralph Lauren 0.01% 1.07x
Carhartt 0.18% 1.06x
Tommy Bahama 0.02% 0.99x
Belk 0.01% 0.98x
J. Crew 0.02% 0.97x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is us-appliance.com.

Website Composition Index
us-appliance.com 0.36% 46.59x
plessers.com 0.39% 46.30x
ajmadison.com 0.23% 44.88x
broan.com 0.14% 44.53x
nutone.com 0.10% 44.42x
homeowl.com 0.05% 44.25x
winecoolerdirect.com 0.13% 43.76x
speedqueencommercial.com 0.37% 43.34x
appliancezone.com 0.48% 42.87x
livingdirect.com 0.08% 42.68x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.90% 14.83x
Rural Living 0.16% 13.12x
Holiday Gifts 0.98% 12.44x
Home Remodeling 2.90% 12.01x
As Seen On TV Products 0.10% 11.84x
Bathrooms & Plumbing 3.38% 11.74x
Discount Shopping 6.11% 11.57x
Telescopes 1.18% 11.14x
Handyman Tools 0.04% 10.53x
Home Decoration - Crafts & Kids 1.64% 10.42x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age and income brackets.
Age
65+
Income
$75,000-$99,999