Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 8.2 Million Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 8.2 million unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Major Appliance Shoppers.

Interest Composition Index
Major Appliance Shoppers 22.56% 11.32x
Kitchen Appliance Shoppers 20.85% 10.76x
Spa and Pool Owners 20.00% 10.60x
Hardware Shoppers 17.40% 10.19x
Discount Big Box Shoppers 17.32% 10.12x
Blender Shoppers 21.69% 9.91x
Flooring Shoppers 18.29% 9.72x
Product Manuals Researchers 20.56% 9.63x
New Homeowners 21.99% 9.62x
Home Decor Shoppers 17.26% 9.57x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.09x
Supreme 0.00% 1.09x
Joe's Jeans 0.00% 1.07x
Belk 0.02% 1.06x
Carhartt 0.20% 1.04x
Chicos 0.05% 1.04x
LOFT 0.04% 1.00x
Gymboree 0.03% 1.00x
Lorna Jane 0.00% 0.99x
Lane Bryant 0.04% 0.99x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.

Website Composition Index
comparaboo.com 4.53% 40.41x
jennair.com 1.26% 38.23x
hhgregg.com 1.47% 37.54x
thermador.com 1.18% 37.18x
searspartsdirect.com 15.61% 36.84x
searsoutlet.com 8.11% 36.60x
yaleappliance.com 4.42% 35.78x
maytag.com 3.54% 34.57x
consumersearch.com 11.63% 34.47x
monogram.com 1.42% 34.26x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.47% 14.43x
Rural Living 0.17% 12.60x
Home Remodeling 2.71% 11.62x
Holiday Gifts 1.04% 11.55x
As Seen On TV Products 0.10% 11.46x
Discount Shopping 5.35% 11.34x
Bathrooms & Plumbing 3.17% 11.23x
Telescopes 1.12% 10.95x
Handyman Tools 0.03% 10.56x
Flags & Trump 0.09% 10.28x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female