Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 5.1 Million Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 43.80% 19.50x
Home Exterior Design Enthusiasts 34.80% 16.42x
Country Home Decorators 34.99% 15.43x
Department Store Shoppers 34.05% 14.77x
Hardware Shoppers 30.85% 14.56x
Spa and Pool Owners 35.00% 14.54x
Discount Big Box Shoppers 33.16% 14.39x
Home Coffee Makers 31.44% 14.38x
Product Manuals Researchers 33.07% 14.00x
Vacuum Shoppers 34.22% 13.81x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.28x
White House Black Market 0.09% 1.21x
Chicos 0.05% 1.20x
Columbia 0.01% 1.19x
Talbots 0.03% 1.17x
Mens Wearhouse 0.11% 1.13x
Tommy Bahama 0.02% 1.11x
Jos A. Bank Clothiers 0.06% 1.11x
Belk 0.01% 1.09x
Madewell 0.01% 1.07x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.

Website Composition Index
comparaboo.com 2.59% 51.64x
searspartsdirect.com 10.76% 49.42x
yaleappliance.com 4.49% 46.52x
searsoutlet.com 4.63% 46.49x
bissell.com 1.23% 44.28x
jennair.com 1.25% 44.18x
maytag.com 3.05% 43.94x
viewpoints.com 1.38% 41.81x
kitchenaid.com 2.42% 40.50x
thepartsbiz.com 1.35% 39.37x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.28% 22.99x
Rural Living 0.13% 20.65x
Discount Shopping 2.94% 19.02x
Handyman Tools 0.02% 18.11x
As Seen On TV Products 0.07% 17.58x
Holiday Gifts 0.66% 16.28x
Flags & Trump 0.08% 16.25x
Auto Tires & Parts Repair Researchers 2.23% 14.91x
Home Remodeling 2.47% 14.70x
Painting & Renovation 2.38% 14.60x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male