Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 456.1 thousand unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 61.53% | 31.06x |
| Discount Big Box Shoppers | 46.03% | 24.04x |
| Home Exterior Design Enthusiasts | 38.51% | 21.15x |
| Department Store Shoppers | 50.01% | 20.66x |
| Christmas Lights Shoppers | 37.93% | 19.76x |
| Apartment Furniture Shoppers | 32.38% | 19.28x |
| Online Home Decor Shoppers | 29.45% | 18.85x |
| Hardware Shoppers | 30.95% | 18.28x |
| Country Home Decorators | 39.23% | 18.12x |
| Home Decor Shoppers | 38.08% | 18.02x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.03% | 1.80x |
| Lululemon | 0.01% | 1.78x |
| H&M | 0.02% | 1.55x |
| American Eagle Outfitters | 0.02% | 1.34x |
| Jos A. Bank Clothiers | 0.02% | 1.30x |
| Victoria's Secret | 0.03% | 1.28x |
| Express | 0.02% | 1.21x |
| Chicos | 0.02% | 1.21x |
| Maurices | 0.04% | 1.21x |
| Talbots | 0.01% | 1.20x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is yaleappliance.com.
| Website | Composition | Index |
| yaleappliance.com | 3.92% | 212.54x |
| sharpusa.com | 2.34% | 122.85x |
| toptenreviews.com | 29.14% | 116.02x |
| bluestarcooking.com | 3.21% | 115.32x |
| viewpoints.com | 3.81% | 110.69x |
| airforums.com | 7.49% | 84.61x |
| reviewed.com | 55.12% | 82.18x |
| consumersearch.com | 18.05% | 78.68x |
| shopping.net | 1.40% | 51.16x |
| justanswer.com | 1.08% | 44.73x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Amateur Radios.
| Content Affinity | Composition | Index |
| Amateur Radios | 0.16% | 35.74x |
| Bathrooms & Plumbing | 0.12% | 35.11x |
| Chef & Restaurant Resources | 0.07% | 31.15x |
| Auto Tires & Parts Repair Researchers | 0.37% | 29.82x |
| Lighting & Power | 0.17% | 29.24x |
| Furniture Shopping | 1.45% | 26.11x |
| Home Remodeling | 0.33% | 25.83x |
| Discount Shopping | 0.29% | 25.49x |
| Party Suppliers | 0.08% | 24.52x |
| Custom Gifts | 0.09% | 23.82x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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