Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 5.7 Million Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 40.12% 15.39x
Home Exterior Design Enthusiasts 31.98% 12.84x
Country Home Decorators 31.54% 12.21x
Department Store Shoppers 31.25% 11.90x
Spa and Pool Owners 31.86% 11.73x
Home Coffee Makers 28.68% 11.55x
Discount Big Box Shoppers 30.68% 11.52x
Hardware Shoppers 29.89% 11.32x
Vacuum Shoppers 30.98% 11.16x
Product Manuals Researchers 30.03% 11.10x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.25x
Mens Wearhouse 0.53% 1.18x
White House Black Market 0.36% 1.17x
Buckle 0.27% 1.12x
Talbots 0.04% 1.09x
Johnston and Murphy 0.46% 1.08x
Chicos 0.06% 1.06x
Bonobos 0.08% 1.06x
Eddie Bauer 0.03% 1.05x
REI 0.02% 1.02x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.

Website Composition Index
comparaboo.com 2.93% 41.44x
searspartsdirect.com 12.07% 38.78x
yaleappliance.com 4.65% 37.66x
speedqueen.com 1.10% 37.52x
jennair.com 1.24% 36.40x
searsoutlet.com 5.25% 36.16x
viewpoints.com 1.49% 35.62x
bissell.com 1.44% 35.04x
maytag.com 3.47% 34.34x
kitchenaid.com 2.83% 33.30x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.46% 17.08x
Rural Living 0.13% 15.28x
Discount Shopping 3.35% 14.05x
Handyman Tools 0.02% 13.74x
As Seen On TV Products 0.08% 13.58x
Holiday Gifts 0.72% 13.08x
Flags & Trump 0.08% 12.12x
Painting & Renovation 2.55% 11.87x
Home Remodeling 2.53% 11.62x
Bathrooms & Plumbing 2.88% 11.52x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female