Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 456.1 Thousand Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 456.1 thousand unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 61.53% 31.06x
Discount Big Box Shoppers 46.03% 24.04x
Home Exterior Design Enthusiasts 38.51% 21.15x
Department Store Shoppers 50.01% 20.66x
Christmas Lights Shoppers 37.93% 19.76x
Apartment Furniture Shoppers 32.38% 19.28x
Online Home Decor Shoppers 29.45% 18.85x
Hardware Shoppers 30.95% 18.28x
Country Home Decorators 39.23% 18.12x
Home Decor Shoppers 38.08% 18.02x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.80x
Lululemon 0.01% 1.78x
H&M 0.02% 1.55x
American Eagle Outfitters 0.02% 1.34x
Jos A. Bank Clothiers 0.02% 1.30x
Victoria's Secret 0.03% 1.28x
Express 0.02% 1.21x
Chicos 0.02% 1.21x
Maurices 0.04% 1.21x
Talbots 0.01% 1.20x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is yaleappliance.com.

Website Composition Index
yaleappliance.com 3.92% 212.54x
sharpusa.com 2.34% 122.85x
toptenreviews.com 29.14% 116.02x
bluestarcooking.com 3.21% 115.32x
viewpoints.com 3.81% 110.69x
airforums.com 7.49% 84.61x
reviewed.com 55.12% 82.18x
consumersearch.com 18.05% 78.68x
shopping.net 1.40% 51.16x
justanswer.com 1.08% 44.73x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Amateur Radios.

Content Affinity Composition Index
Amateur Radios 0.16% 35.74x
Bathrooms & Plumbing 0.12% 35.11x
Chef & Restaurant Resources 0.07% 31.15x
Auto Tires & Parts Repair Researchers 0.37% 29.82x
Lighting & Power 0.17% 29.24x
Furniture Shopping 1.45% 26.11x
Home Remodeling 0.33% 25.83x
Discount Shopping 0.29% 25.49x
Party Suppliers 0.08% 24.52x
Custom Gifts 0.09% 23.82x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female