Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 29.95% | 14.91x |
| Home Exterior Design Enthusiasts | 21.29% | 12.35x |
| Major Appliance Shoppers | 22.79% | 12.33x |
| Spa and Pool Owners | 21.80% | 11.72x |
| Country Home Decorators | 22.81% | 11.67x |
| Kitchen Appliance Shoppers | 24.10% | 11.59x |
| Home Coffee Makers | 19.67% | 11.37x |
| Hardware Shoppers | 20.00% | 11.20x |
| Discount Big Box Shoppers | 19.96% | 11.16x |
| Blender Shoppers | 21.90% | 11.00x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.06% | 1.23x |
| Columbia | 0.01% | 1.22x |
| Lorna Jane | 0.01% | 1.16x |
| Jos A. Bank Clothiers | 0.18% | 1.15x |
| LL Bean | 0.01% | 1.14x |
| Madewell | 0.02% | 1.09x |
| Kate Spade | 0.02% | 1.08x |
| Old Navy | 0.07% | 1.07x |
| Dressbarn | 0.05% | 1.07x |
| Charlotte Russe | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.
| Website | Composition | Index |
| comparaboo.com | 4.13% | 43.86x |
| jennair.com | 1.31% | 40.33x |
| hhgregg.com | 1.20% | 40.21x |
| searspartsdirect.com | 16.01% | 39.73x |
| searsoutlet.com | 6.87% | 39.23x |
| yaleappliance.com | 5.09% | 38.79x |
| consumersearch.com | 10.78% | 37.26x |
| monogram.com | 1.44% | 37.25x |
| maytag.com | 3.54% | 37.01x |
| speedqueen.com | 1.74% | 36.96x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 2.13% | 16.81x |
| Rural Living | 0.16% | 14.98x |
| As Seen On TV Products | 0.09% | 13.34x |
| Discount Shopping | 4.60% | 13.32x |
| Holiday Gifts | 0.90% | 13.13x |
| Home Remodeling | 2.71% | 12.95x |
| Telescopes | 1.07% | 12.51x |
| Bathrooms & Plumbing | 3.23% | 12.44x |
| Handyman Tools | 0.03% | 12.26x |
| Flags & Trump | 0.08% | 11.73x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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