Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 7.5 Million Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 29.95% 14.91x
Home Exterior Design Enthusiasts 21.29% 12.35x
Major Appliance Shoppers 22.79% 12.33x
Spa and Pool Owners 21.80% 11.72x
Country Home Decorators 22.81% 11.67x
Kitchen Appliance Shoppers 24.10% 11.59x
Home Coffee Makers 19.67% 11.37x
Hardware Shoppers 20.00% 11.20x
Discount Big Box Shoppers 19.96% 11.16x
Blender Shoppers 21.90% 11.00x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Chicos.

Location Composition Index
Chicos 0.06% 1.23x
Columbia 0.01% 1.22x
Lorna Jane 0.01% 1.16x
Jos A. Bank Clothiers 0.18% 1.15x
LL Bean 0.01% 1.14x
Madewell 0.02% 1.09x
Kate Spade 0.02% 1.08x
Old Navy 0.07% 1.07x
Dressbarn 0.05% 1.07x
Charlotte Russe 0.02% 1.05x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.

Website Composition Index
comparaboo.com 4.13% 43.86x
jennair.com 1.31% 40.33x
hhgregg.com 1.20% 40.21x
searspartsdirect.com 16.01% 39.73x
searsoutlet.com 6.87% 39.23x
yaleappliance.com 5.09% 38.79x
consumersearch.com 10.78% 37.26x
monogram.com 1.44% 37.25x
maytag.com 3.54% 37.01x
speedqueen.com 1.74% 36.96x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.13% 16.81x
Rural Living 0.16% 14.98x
As Seen On TV Products 0.09% 13.34x
Discount Shopping 4.60% 13.32x
Holiday Gifts 0.90% 13.13x
Home Remodeling 2.71% 12.95x
Telescopes 1.07% 12.51x
Bathrooms & Plumbing 3.23% 12.44x
Handyman Tools 0.03% 12.26x
Flags & Trump 0.08% 11.73x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female