Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 236.1 Thousand Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 236.1 thousand unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 40.00% 30.69x
Department Store Shoppers 37.68% 23.70x
Christmas Lights Shoppers 37.10% 22.30x
Home Exterior Design Enthusiasts 25.84% 22.30x
Homeowners 19.96% 20.20x
Kitchen Stove Shoppers 34.00% 20.05x
Home Decor Shoppers 29.57% 19.95x
Hardware Shoppers 20.50% 19.75x
Online Home Decor Shoppers 14.24% 19.34x
Home Rug Shoppers 31.64% 18.65x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Chicos.

Location Composition Index
Chicos 0.02% 2.06x
Lane Bryant 0.02% 1.69x
Mens Wearhouse 0.02% 1.34x
Carhartt 0.13% 1.13x
Journeys 0.02% 1.06x
Old Navy 0.02% 0.98x
The Childrens Place 0.01% 0.85x
Victoria's Secret 0.01% 0.73x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is bluestarcooking.com.

Website Composition Index
bluestarcooking.com 3.99% 150.73x
viewpoints.com 6.77% 142.31x
toptenreviews.com 32.26% 117.41x
consumersearch.com 21.14% 114.80x
airforums.com 7.76% 104.27x
reviewed.com 46.53% 101.04x
homeandgardenideas.com 1.72% 52.25x
sears.com 78.19% 49.89x
theanswerhub.com 2.83% 49.47x
bestofmachinery.com 1.68% 48.34x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.23% 41.28x
Furniture Shopping 0.28% 36.48x
Machines & Industrial Supplies 0.14% 23.27x
Home Remodeling 0.23% 22.45x
Home Remodeling 0.90% 22.09x
Power Tools 1.47% 19.76x
Mining & Natural Resources 0.13% 19.71x
Furniture & Home Improvement 0.70% 18.05x
Auto Body Upkeep & Repair Researchers 0.13% 16.24x
Shopping Catalogs 0.17% 15.66x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female