Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 1.6 Million Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 54.21% 19.94x
Home Exterior Design Enthusiasts 43.86% 16.73x
Discount Big Box Shoppers 42.57% 15.50x
Hardware Shoppers 35.38% 15.03x
Country Home Decorators 42.86% 14.79x
Department Store Shoppers 42.79% 14.03x
Product Manuals Researchers 38.43% 13.70x
Online Home Decor Shoppers 34.57% 13.68x
Apartment Furniture Shoppers 35.75% 13.63x
Moving Truck Rental Researchers 40.29% 13.55x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.48x
White House Black Market 0.01% 1.42x
Dressbarn 0.01% 1.31x
Buckle 0.01% 1.23x
Carhartt 0.18% 1.13x
The Childrens Place 0.01% 1.12x
Victoria's Secret 0.01% 1.09x
Mens Wearhouse 0.02% 1.07x
Old Navy 0.02% 1.03x
Chicos 0.01% 0.99x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is searspartsdirect.com.

Website Composition Index
searspartsdirect.com 4.39% 74.78x
searsoutlet.com 1.39% 70.64x
maytag.com 1.44% 66.91x
mccombssupply.com 1.39% 66.60x
appliancesconnection.com 6.55% 66.21x
searshometownstores.com 8.39% 66.01x
applianceparts365.com 2.22% 64.94x
searshomeservices.com 1.47% 60.83x
whirlpool.com 2.15% 58.73x
yaleappliance.com 6.26% 55.73x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.13% 28.30x
Rural Living 0.05% 27.29x
Bathrooms & Plumbing 1.41% 22.54x
As Seen On TV Products 0.02% 21.62x
Gadgets 0.16% 21.32x
Home Remodeling 1.41% 20.46x
Holiday Gifts 0.37% 20.38x
Texas Off-Roading 0.05% 20.28x
Discount Shopping 0.45% 20.24x
Yard Structures 1.48% 19.26x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female