Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 47.99% | 22.56x |
| Home Exterior Design Enthusiasts | 38.53% | 18.89x |
| Country Home Decorators | 37.55% | 17.42x |
| Discount Big Box Shoppers | 37.56% | 16.65x |
| Hardware Shoppers | 33.89% | 16.55x |
| Department Store Shoppers | 38.27% | 16.22x |
| Spa and Pool Owners | 36.12% | 15.74x |
| Product Manuals Researchers | 36.37% | 15.69x |
| Home Coffee Makers | 31.07% | 15.30x |
| Online Home Decor Shoppers | 31.55% | 15.29x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.38x |
| Carhartt | 0.16% | 1.25x |
| Mens Wearhouse | 0.01% | 0.87x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.
| Website | Composition | Index |
| comparaboo.com | 1.46% | 60.29x |
| searspartsdirect.com | 8.25% | 58.21x |
| searsoutlet.com | 1.85% | 51.78x |
| maytag.com | 2.26% | 51.74x |
| yaleappliance.com | 4.87% | 50.84x |
| appliancesconnection.com | 8.92% | 49.02x |
| searshometownstores.com | 10.40% | 48.58x |
| thepartsbiz.com | 1.21% | 48.54x |
| mccombssupply.com | 1.82% | 47.85x |
| applianceparts365.com | 2.80% | 47.30x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.22% | 25.06x |
| Rural Living | 0.07% | 24.52x |
| Handyman Tools | 0.01% | 21.54x |
| Discount Shopping | 0.80% | 21.09x |
| As Seen On TV Products | 0.02% | 19.11x |
| Bathrooms & Plumbing | 2.02% | 18.82x |
| Home Remodeling | 1.85% | 18.74x |
| Flags & Trump | 0.07% | 18.62x |
| Pool Cleaning | 0.90% | 17.68x |
| Holiday Gifts | 0.49% | 17.65x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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