Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 6.7 Million Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 27.43% 17.42x
Home Exterior Design Enthusiasts 20.53% 14.54x
Country Home Decorators 20.41% 13.81x
Department Store Shoppers 19.64% 13.64x
Major Appliance Shoppers 22.70% 13.39x
Spa and Pool Owners 21.52% 13.22x
Home Coffee Makers 19.53% 13.09x
Kitchen Appliance Shoppers 21.98% 12.94x
Discount Big Box Shoppers 19.81% 12.78x
Hardware Shoppers 20.11% 12.73x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.24x
Mens Wearhouse 0.57% 1.18x
Belk 0.01% 1.13x
Johnston and Murphy 0.15% 1.08x
Buckle 0.19% 1.08x
White House Black Market 0.23% 1.06x
Ralph Lauren 0.02% 1.04x
LOFT 0.08% 1.00x
Lane Bryant 0.04% 0.99x
Chicos 0.06% 0.99x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.

Website Composition Index
comparaboo.com 3.50% 38.42x
yaleappliance.com 4.89% 35.01x
monogram.com 1.08% 34.56x
searspartsdirect.com 13.62% 34.40x
jennair.com 1.26% 33.94x
speedqueen.com 1.33% 33.90x
searsoutlet.com 5.86% 33.70x
amana.com 1.08% 32.30x
viewpoints.com 1.82% 32.15x
consumersearch.com 10.01% 32.11x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.73% 16.39x
Rural Living 0.14% 14.41x
Discount Shopping 3.85% 13.29x
As Seen On TV Products 0.09% 13.05x
Holiday Gifts 0.83% 12.72x
Handyman Tools 0.02% 12.18x
Flags & Trump 0.09% 11.81x
Home Remodeling 2.63% 11.60x
Telescopes 0.97% 11.49x
Bathrooms & Plumbing 3.01% 11.42x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female