Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 27.43% | 17.42x |
| Home Exterior Design Enthusiasts | 20.53% | 14.54x |
| Country Home Decorators | 20.41% | 13.81x |
| Department Store Shoppers | 19.64% | 13.64x |
| Major Appliance Shoppers | 22.70% | 13.39x |
| Spa and Pool Owners | 21.52% | 13.22x |
| Home Coffee Makers | 19.53% | 13.09x |
| Kitchen Appliance Shoppers | 21.98% | 12.94x |
| Discount Big Box Shoppers | 19.81% | 12.78x |
| Hardware Shoppers | 20.11% | 12.73x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.37% | 1.24x |
| Mens Wearhouse | 0.57% | 1.18x |
| Belk | 0.01% | 1.13x |
| Johnston and Murphy | 0.15% | 1.08x |
| Buckle | 0.19% | 1.08x |
| White House Black Market | 0.23% | 1.06x |
| Ralph Lauren | 0.02% | 1.04x |
| LOFT | 0.08% | 1.00x |
| Lane Bryant | 0.04% | 0.99x |
| Chicos | 0.06% | 0.99x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.
| Website | Composition | Index |
| comparaboo.com | 3.50% | 38.42x |
| yaleappliance.com | 4.89% | 35.01x |
| monogram.com | 1.08% | 34.56x |
| searspartsdirect.com | 13.62% | 34.40x |
| jennair.com | 1.26% | 33.94x |
| speedqueen.com | 1.33% | 33.90x |
| searsoutlet.com | 5.86% | 33.70x |
| amana.com | 1.08% | 32.30x |
| viewpoints.com | 1.82% | 32.15x |
| consumersearch.com | 10.01% | 32.11x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 1.73% | 16.39x |
| Rural Living | 0.14% | 14.41x |
| Discount Shopping | 3.85% | 13.29x |
| As Seen On TV Products | 0.09% | 13.05x |
| Holiday Gifts | 0.83% | 12.72x |
| Handyman Tools | 0.02% | 12.18x |
| Flags & Trump | 0.09% | 11.81x |
| Home Remodeling | 2.63% | 11.60x |
| Telescopes | 0.97% | 11.49x |
| Bathrooms & Plumbing | 3.01% | 11.42x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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