Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 158.2 thousand unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Major Appliance Shoppers.
| Interest | Composition | Index |
| Major Appliance Shoppers | 47.09% | 36.74x |
| Discount Big Box Shoppers | 32.42% | 34.97x |
| Department Store Shoppers | 32.03% | 24.93x |
| Home Exterior Design Enthusiasts | 18.00% | 24.51x |
| Online Home Decor Shoppers | 7.24% | 21.98x |
| Kitchen Stove Shoppers | 34.21% | 21.02x |
| Home Decor Shoppers | 25.69% | 20.89x |
| Christmas Lights Shoppers | 35.30% | 20.56x |
| Home Rug Shoppers | 27.03% | 18.44x |
| Apartment Furniture Shoppers | 16.72% | 18.31x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.01% | 3.67x |
| Charlotte Russe | 0.01% | 3.57x |
| Lululemon | 0.03% | 2.94x |
| Forever 21 | 0.01% | 2.70x |
| Kate Spade | 0.01% | 2.24x |
| White House Black Market | 0.02% | 1.53x |
| LOFT | 0.01% | 1.45x |
| Talbots | 0.01% | 1.21x |
| Urban Outfitters | 0.02% | 1.19x |
| Aeropostale | 0.01% | 1.01x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is consumersearch.com.
| Website | Composition | Index |
| consumersearch.com | 17.75% | 186.34x |
| viewpoints.com | 7.37% | 180.18x |
| toptenreviews.com | 38.91% | 133.31x |
| airforums.com | 7.97% | 127.96x |
| reviewed.com | 46.22% | 121.42x |
| sears.com | 75.78% | 64.74x |
| theanswerhub.com | 2.05% | 63.98x |
| designerappliances.com | 8.10% | 58.58x |
| shop411.com | 5.25% | 50.01x |
| symptomfind.com | 2.74% | 40.93x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 0.24% | 24.18x |
| Home Remodeling | 0.63% | 19.97x |
| Power Tools | 1.09% | 19.54x |
| Furniture & Home Improvement | 0.46% | 18.45x |
| Canadian Real Estate Researcher Cluster | 0.13% | 18.07x |
| Garden Power Equipment | 3.41% | 18.00x |
| Auto Body Upkeep & Repair Researchers | 0.11% | 16.83x |
| Natural Diet & Supplement Researchers | 0.10% | 15.87x |
| Woodwork | 2.12% | 15.36x |
| Canada Shopping - Kitchenware | 0.16% | 14.91x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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