Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 689.3 Thousand Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 689.3 thousand unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 57.84% 29.16x
Discount Big Box Shoppers 45.49% 23.48x
Home Exterior Design Enthusiasts 41.41% 23.10x
Hardware Shoppers 35.74% 20.65x
Department Store Shoppers 48.72% 20.43x
Country Home Decorators 41.88% 19.98x
Online Home Decor Shoppers 32.99% 19.82x
Apartment Furniture Shoppers 34.91% 19.33x
Sporting Goods Shoppers 35.75% 19.09x
Sale Seekers 34.42% 19.08x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.67x
Carhartt 0.05% 1.03x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is searshometownstores.com.

Website Composition Index
searshometownstores.com 5.51% 179.79x
appliancesconnection.com 2.87% 179.23x
yaleappliance.com 5.60% 144.23x
viewpoints.com 2.07% 99.80x
toptenreviews.com 28.20% 91.64x
sharpusa.com 1.60% 87.34x
bluestarcooking.com 2.28% 83.96x
reviewed.com 47.33% 65.71x
airforums.com 4.73% 65.23x
dewalt.com 1.71% 59.10x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.59% 47.68x
Yard Structures 0.50% 36.37x
Home Decoration - Crafts & Kids 0.23% 35.77x
Canadian Construction & Renovation Research Cluster 0.10% 34.82x
Chef & Restaurant Resources 0.32% 33.37x
Lighting & Power 0.54% 32.74x
Pool Cleaning 0.34% 32.70x
Holiday Gifts 0.11% 31.43x
Telescopes 0.32% 30.61x
Amateur Radios 0.64% 30.02x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male