Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 822.8 thousand unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 59.29% | 26.19x |
| Discount Big Box Shoppers | 45.31% | 21.48x |
| Home Exterior Design Enthusiasts | 38.87% | 19.31x |
| Department Store Shoppers | 49.02% | 18.24x |
| Hardware Shoppers | 34.03% | 17.55x |
| Online Home Decor Shoppers | 31.70% | 17.45x |
| Apartment Furniture Shoppers | 34.21% | 17.31x |
| Country Home Decorators | 39.79% | 16.84x |
| Sale Seekers | 31.24% | 16.41x |
| Bargain Shopping Researchers | 28.09% | 16.11x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.91x |
| Banana Republic | 0.01% | 1.88x |
| Aeropostale | 0.01% | 1.61x |
| American Eagle Outfitters | 0.01% | 1.44x |
| Journeys | 0.02% | 1.24x |
| Carhartt | 0.12% | 1.12x |
| Old Navy | 0.01% | 1.03x |
| Maurices | 0.01% | 0.72x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is searshometownstores.com.
| Website | Composition | Index |
| searshometownstores.com | 3.57% | 196.85x |
| yaleappliance.com | 4.79% | 161.69x |
| viewpoints.com | 2.56% | 100.26x |
| sharpusa.com | 1.97% | 96.89x |
| bluestarcooking.com | 2.70% | 93.28x |
| toptenreviews.com | 29.01% | 91.15x |
| reviewed.com | 52.27% | 67.34x |
| airforums.com | 6.39% | 66.17x |
| consumersearch.com | 17.98% | 55.90x |
| answersite.com | 1.02% | 45.96x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Bathrooms & Plumbing.
| Content Affinity | Composition | Index |
| Bathrooms & Plumbing | 0.35% | 40.97x |
| Home Decoration - Crafts & Kids | 0.16% | 40.23x |
| Holiday Gifts | 0.08% | 34.89x |
| Amateur Radios | 0.43% | 31.83x |
| Chef & Restaurant Resources | 0.19% | 31.08x |
| Yard Structures | 0.25% | 31.08x |
| Pool Cleaning | 0.17% | 28.05x |
| Lighting & Power | 0.34% | 27.58x |
| Discount Shopping | 0.42% | 27.18x |
| Telescopes | 0.26% | 26.90x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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