Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 3.3 Million Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 47.99% 22.56x
Home Exterior Design Enthusiasts 38.53% 18.89x
Country Home Decorators 37.55% 17.42x
Discount Big Box Shoppers 37.56% 16.65x
Hardware Shoppers 33.89% 16.55x
Department Store Shoppers 38.27% 16.22x
Spa and Pool Owners 36.12% 15.74x
Product Manuals Researchers 36.37% 15.69x
Home Coffee Makers 31.07% 15.30x
Online Home Decor Shoppers 31.55% 15.29x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.38x
Carhartt 0.16% 1.25x
Mens Wearhouse 0.01% 0.87x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.

Website Composition Index
comparaboo.com 1.46% 60.29x
searspartsdirect.com 8.25% 58.21x
searsoutlet.com 1.85% 51.78x
maytag.com 2.26% 51.74x
yaleappliance.com 4.87% 50.84x
appliancesconnection.com 8.92% 49.02x
searshometownstores.com 10.40% 48.58x
thepartsbiz.com 1.21% 48.54x
mccombssupply.com 1.82% 47.85x
applianceparts365.com 2.80% 47.30x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.22% 25.06x
Rural Living 0.07% 24.52x
Handyman Tools 0.01% 21.54x
Discount Shopping 0.80% 21.09x
As Seen On TV Products 0.02% 19.11x
Bathrooms & Plumbing 2.02% 18.82x
Home Remodeling 1.85% 18.74x
Flags & Trump 0.07% 18.62x
Pool Cleaning 0.90% 17.68x
Holiday Gifts 0.49% 17.65x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female