Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 101.3 thousand unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Appliance Shoppers.
| Interest | Composition | Index |
| Kitchen Appliance Shoppers | 49.62% | 36.07x |
| Major Appliance Shoppers | 54.51% | 35.37x |
| Department Store Shoppers | 23.59% | 34.06x |
| Discount Big Box Shoppers | 26.69% | 24.67x |
| Kitchen Stove Shoppers | 29.14% | 23.55x |
| Christmas Lights Shoppers | 33.08% | 22.00x |
| Homeowners | 24.81% | 21.00x |
| Apartment Furniture Shoppers | 9.02% | 20.55x |
| LED Lighting Shoppers | 21.90% | 19.88x |
| Home Goods Supercenter Shoppers | 16.26% | 19.05x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.01% | 3.57x |
| Mens Wearhouse | 0.02% | 3.18x |
| Gymboree | 0.02% | 2.76x |
| Kate Spade | 0.01% | 2.24x |
| Maurices | 0.02% | 1.26x |
| Talbots | 0.01% | 1.21x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is toptenreviews.com.
| Website | Composition | Index |
| toptenreviews.com | 39.18% | 192.24x |
| reviewed.com | 50.59% | 162.29x |
| sears.com | 75.61% | 74.65x |
| designerappliances.com | 7.05% | 73.13x |
| shop411.com | 3.31% | 65.98x |
| fastquicksearch.com | 4.39% | 39.80x |
| princessauto.com | 2.39% | 37.41x |
| jaycoowners.com | 1.98% | 37.14x |
| questionsanswered.net | 5.63% | 34.75x |
| rvforum.net | 2.10% | 34.71x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Garden Power Equipment.
| Content Affinity | Composition | Index |
| Garden Power Equipment | 3.12% | 26.28x |
| Power Tools | 0.92% | 25.62x |
| Home Remodeling | 0.42% | 23.65x |
| Home Furnishings | 0.59% | 17.42x |
| Canada Culture and Tourism | 3.23% | 17.08x |
| Mail Order Food | 0.20% | 15.34x |
| High-End Audio | 2.42% | 15.23x |
| Canada Tax and Finance Research Cluster | 0.37% | 13.85x |
| Woodwork | 1.71% | 13.75x |
| Celebrity Gossip | 0.17% | 12.57x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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