Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 822.8 Thousand Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 822.8 thousand unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 59.29% 26.19x
Discount Big Box Shoppers 45.31% 21.48x
Home Exterior Design Enthusiasts 38.87% 19.31x
Department Store Shoppers 49.02% 18.24x
Hardware Shoppers 34.03% 17.55x
Online Home Decor Shoppers 31.70% 17.45x
Apartment Furniture Shoppers 34.21% 17.31x
Country Home Decorators 39.79% 16.84x
Sale Seekers 31.24% 16.41x
Bargain Shopping Researchers 28.09% 16.11x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.91x
Banana Republic 0.01% 1.88x
Aeropostale 0.01% 1.61x
American Eagle Outfitters 0.01% 1.44x
Journeys 0.02% 1.24x
Carhartt 0.12% 1.12x
Old Navy 0.01% 1.03x
Maurices 0.01% 0.72x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is searshometownstores.com.

Website Composition Index
searshometownstores.com 3.57% 196.85x
yaleappliance.com 4.79% 161.69x
viewpoints.com 2.56% 100.26x
sharpusa.com 1.97% 96.89x
bluestarcooking.com 2.70% 93.28x
toptenreviews.com 29.01% 91.15x
reviewed.com 52.27% 67.34x
airforums.com 6.39% 66.17x
consumersearch.com 17.98% 55.90x
answersite.com 1.02% 45.96x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.35% 40.97x
Home Decoration - Crafts & Kids 0.16% 40.23x
Holiday Gifts 0.08% 34.89x
Amateur Radios 0.43% 31.83x
Chef & Restaurant Resources 0.19% 31.08x
Yard Structures 0.25% 31.08x
Pool Cleaning 0.17% 28.05x
Lighting & Power 0.34% 27.58x
Discount Shopping 0.42% 27.18x
Telescopes 0.26% 26.90x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male