Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 716.8 Thousand Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 716.8 thousand unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 61.03% 28.59x
Home Exterior Design Enthusiasts 45.29% 24.63x
Discount Big Box Shoppers 46.72% 23.27x
Hardware Shoppers 36.85% 21.84x
Country Home Decorators 45.63% 21.13x
Online Home Decor Shoppers 34.99% 20.80x
Department Store Shoppers 49.61% 20.45x
Apartment Furniture Shoppers 36.75% 20.18x
Orlando Activities Researchers 29.70% 19.98x
Sporting Goods Shoppers 37.73% 19.94x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.40x
Dressbarn 0.01% 1.33x
Maurices 0.02% 1.14x
Victoria's Secret 0.02% 1.06x
American Eagle Outfitters 0.01% 1.05x
Old Navy 0.02% 1.01x
Carhartt 0.11% 0.96x
Express 0.01% 0.93x
Journeys 0.01% 0.84x
The Childrens Place 0.01% 0.70x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is searspartsdirect.com.

Website Composition Index
searspartsdirect.com 2.79% 166.95x
appliancesconnection.com 4.37% 156.63x
applianceparts365.com 1.73% 154.81x
searshometownstores.com 7.07% 154.77x
yaleappliance.com 6.26% 117.09x
viewpoints.com 1.94% 85.64x
toptenreviews.com 28.78% 84.25x
sharpusa.com 1.18% 77.52x
bluestarcooking.com 1.65% 72.48x
midlandhardware.com 1.30% 67.61x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.09% 58.78x
Gadgets 0.10% 42.74x
Bathrooms & Plumbing 0.86% 41.09x
Home Decoration - Crafts & Kids 0.41% 35.55x
Yard Structures 0.88% 35.35x
Holiday Gifts 0.19% 34.73x
Amateur Radios 1.15% 34.54x
Home Remodeling 0.95% 33.33x
Chef & Restaurant Resources 0.58% 32.74x
Home Office Products 0.04% 30.60x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female