Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 4.3 Million Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 47.65% 18.33x
Home Exterior Design Enthusiasts 38.48% 15.65x
Country Home Decorators 38.06% 14.67x
Spa and Pool Owners 37.75% 13.63x
Department Store Shoppers 38.71% 13.60x
Home Coffee Makers 33.50% 13.48x
Product Manuals Researchers 34.85% 13.45x
Discount Big Box Shoppers 38.21% 13.43x
Vacuum Shoppers 35.21% 13.27x
Hardware Shoppers 37.06% 13.21x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.24x
Jos A. Bank Clothiers 0.04% 1.20x
Eddie Bauer 0.02% 1.19x
Carhartt 0.33% 1.18x
Bonobos 0.01% 1.08x
Talbots 0.03% 1.03x
Lane Bryant 0.04% 1.02x
Chicos 0.04% 1.00x
Madewell 0.02% 0.99x
REI 0.01% 0.99x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.

Website Composition Index
comparaboo.com 2.02% 49.94x
searspartsdirect.com 9.42% 48.63x
searsoutlet.com 3.38% 45.92x
yaleappliance.com 4.46% 44.79x
maytag.com 2.58% 43.84x
jennair.com 1.16% 42.52x
appliancesconnection.com 10.43% 40.60x
thepartsbiz.com 1.34% 40.01x
searshometownstores.com 10.99% 39.84x
mccombssupply.com 2.04% 38.73x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.02% 23.55x
Rural Living 0.12% 21.11x
Discount Shopping 2.54% 19.29x
As Seen On TV Products 0.06% 17.61x
Handyman Tools 0.02% 17.10x
Flags & Trump 0.09% 15.70x
Home Décor, Furniture, & Decorating 0.01% 15.57x
Holiday Gifts 0.68% 14.83x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 14.63x
Home Remodeling 2.25% 14.56x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female