Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 8.2 million unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Major Appliance Shoppers.
| Interest | Composition | Index |
| Major Appliance Shoppers | 22.56% | 11.32x |
| Kitchen Appliance Shoppers | 20.85% | 10.76x |
| Spa and Pool Owners | 20.00% | 10.60x |
| Hardware Shoppers | 17.40% | 10.19x |
| Discount Big Box Shoppers | 17.32% | 10.12x |
| Blender Shoppers | 21.69% | 9.91x |
| Flooring Shoppers | 18.29% | 9.72x |
| Product Manuals Researchers | 20.56% | 9.63x |
| New Homeowners | 21.99% | 9.62x |
| Home Decor Shoppers | 17.26% | 9.57x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.09x |
| Supreme | 0.00% | 1.09x |
| Joe's Jeans | 0.00% | 1.07x |
| Belk | 0.02% | 1.06x |
| Carhartt | 0.20% | 1.04x |
| Chicos | 0.05% | 1.04x |
| LOFT | 0.04% | 1.00x |
| Gymboree | 0.03% | 1.00x |
| Lorna Jane | 0.00% | 0.99x |
| Lane Bryant | 0.04% | 0.99x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.
| Website | Composition | Index |
| comparaboo.com | 4.53% | 40.41x |
| jennair.com | 1.26% | 38.23x |
| hhgregg.com | 1.47% | 37.54x |
| thermador.com | 1.18% | 37.18x |
| searspartsdirect.com | 15.61% | 36.84x |
| searsoutlet.com | 8.11% | 36.60x |
| yaleappliance.com | 4.42% | 35.78x |
| maytag.com | 3.54% | 34.57x |
| consumersearch.com | 11.63% | 34.47x |
| monogram.com | 1.42% | 34.26x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 2.47% | 14.43x |
| Rural Living | 0.17% | 12.60x |
| Home Remodeling | 2.71% | 11.62x |
| Holiday Gifts | 1.04% | 11.55x |
| As Seen On TV Products | 0.10% | 11.46x |
| Discount Shopping | 5.35% | 11.34x |
| Bathrooms & Plumbing | 3.17% | 11.23x |
| Telescopes | 1.12% | 10.95x |
| Handyman Tools | 0.03% | 10.56x |
| Flags & Trump | 0.09% | 10.28x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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