Dstillery Audiences

APPLIANCES & REVIEWS

Audience Size: 7 Million Devices

Explore the Appliances & Reviews Audience

Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Appliances & Reviews audience.

Dstillery Crafted Audiences

INTERESTS

The Appliances & Reviews audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 27.78% 17.92x
Home Exterior Design Enthusiasts 20.76% 14.78x
Country Home Decorators 21.63% 14.00x
Major Appliance Shoppers 22.93% 13.84x
Spa and Pool Owners 21.39% 13.55x
Home Coffee Makers 19.75% 13.36x
Department Store Shoppers 20.83% 13.30x
Kitchen Appliance Shoppers 23.04% 13.19x
Blender Shoppers 20.88% 13.01x
Hardware Shoppers 19.76% 12.92x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.18x
Chicos 0.04% 1.18x
Talbots 0.03% 1.14x
Mens Wearhouse 0.43% 1.11x
Gymboree 0.02% 1.07x
Michael Kors 0.01% 1.06x
Journeys 0.03% 1.04x
J. Crew 0.02% 1.03x
LOFT 0.05% 0.99x
Lane Bryant 0.04% 0.99x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Web Insights

WEBSITES

The Appliances & Reviews audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.

Website Composition Index
comparaboo.com 3.91% 35.88x
yaleappliance.com 4.96% 33.14x
searspartsdirect.com 15.00% 32.84x
jennair.com 1.30% 32.55x
hhgregg.com 1.04% 32.45x
searsoutlet.com 6.22% 32.08x
monogram.com 1.26% 32.04x
speedqueen.com 1.51% 31.62x
consumersearch.com 10.29% 30.72x
amana.com 1.24% 29.94x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.84% 16.79x
Rural Living 0.14% 14.93x
As Seen On TV Products 0.09% 13.51x
Discount Shopping 4.04% 13.49x
Holiday Gifts 0.85% 13.14x
Handyman Tools 0.03% 12.88x
Home Remodeling 2.66% 12.36x
Bathrooms & Plumbing 3.12% 12.14x
Telescopes 1.00% 12.00x
Flags & Trump 0.08% 11.88x
Composition Percentage: The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female