Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 716.8 thousand unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 61.03% | 28.59x |
| Home Exterior Design Enthusiasts | 45.29% | 24.63x |
| Discount Big Box Shoppers | 46.72% | 23.27x |
| Hardware Shoppers | 36.85% | 21.84x |
| Country Home Decorators | 45.63% | 21.13x |
| Online Home Decor Shoppers | 34.99% | 20.80x |
| Department Store Shoppers | 49.61% | 20.45x |
| Apartment Furniture Shoppers | 36.75% | 20.18x |
| Orlando Activities Researchers | 29.70% | 19.98x |
| Sporting Goods Shoppers | 37.73% | 19.94x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.40x |
| Dressbarn | 0.01% | 1.33x |
| Maurices | 0.02% | 1.14x |
| Victoria's Secret | 0.02% | 1.06x |
| American Eagle Outfitters | 0.01% | 1.05x |
| Old Navy | 0.02% | 1.01x |
| Carhartt | 0.11% | 0.96x |
| Express | 0.01% | 0.93x |
| Journeys | 0.01% | 0.84x |
| The Childrens Place | 0.01% | 0.70x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is searspartsdirect.com.
| Website | Composition | Index |
| searspartsdirect.com | 2.79% | 166.95x |
| appliancesconnection.com | 4.37% | 156.63x |
| applianceparts365.com | 1.73% | 154.81x |
| searshometownstores.com | 7.07% | 154.77x |
| yaleappliance.com | 6.26% | 117.09x |
| viewpoints.com | 1.94% | 85.64x |
| toptenreviews.com | 28.78% | 84.25x |
| sharpusa.com | 1.18% | 77.52x |
| bluestarcooking.com | 1.65% | 72.48x |
| midlandhardware.com | 1.30% | 67.61x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.09% | 58.78x |
| Gadgets | 0.10% | 42.74x |
| Bathrooms & Plumbing | 0.86% | 41.09x |
| Home Decoration - Crafts & Kids | 0.41% | 35.55x |
| Yard Structures | 0.88% | 35.35x |
| Holiday Gifts | 0.19% | 34.73x |
| Amateur Radios | 1.15% | 34.54x |
| Home Remodeling | 0.95% | 33.33x |
| Chef & Restaurant Resources | 0.58% | 32.74x |
| Home Office Products | 0.04% | 30.60x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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