Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 43.80% | 19.50x |
| Home Exterior Design Enthusiasts | 34.80% | 16.42x |
| Country Home Decorators | 34.99% | 15.43x |
| Department Store Shoppers | 34.05% | 14.77x |
| Hardware Shoppers | 30.85% | 14.56x |
| Spa and Pool Owners | 35.00% | 14.54x |
| Discount Big Box Shoppers | 33.16% | 14.39x |
| Home Coffee Makers | 31.44% | 14.38x |
| Product Manuals Researchers | 33.07% | 14.00x |
| Vacuum Shoppers | 34.22% | 13.81x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.07% | 1.28x |
| White House Black Market | 0.09% | 1.21x |
| Chicos | 0.05% | 1.20x |
| Columbia | 0.01% | 1.19x |
| Talbots | 0.03% | 1.17x |
| Mens Wearhouse | 0.11% | 1.13x |
| Tommy Bahama | 0.02% | 1.11x |
| Jos A. Bank Clothiers | 0.06% | 1.11x |
| Belk | 0.01% | 1.09x |
| Madewell | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.
| Website | Composition | Index |
| comparaboo.com | 2.59% | 51.64x |
| searspartsdirect.com | 10.76% | 49.42x |
| yaleappliance.com | 4.49% | 46.52x |
| searsoutlet.com | 4.63% | 46.49x |
| bissell.com | 1.23% | 44.28x |
| jennair.com | 1.25% | 44.18x |
| maytag.com | 3.05% | 43.94x |
| viewpoints.com | 1.38% | 41.81x |
| kitchenaid.com | 2.42% | 40.50x |
| thepartsbiz.com | 1.35% | 39.37x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 1.28% | 22.99x |
| Rural Living | 0.13% | 20.65x |
| Discount Shopping | 2.94% | 19.02x |
| Handyman Tools | 0.02% | 18.11x |
| As Seen On TV Products | 0.07% | 17.58x |
| Holiday Gifts | 0.66% | 16.28x |
| Flags & Trump | 0.08% | 16.25x |
| Auto Tires & Parts Repair Researchers | 2.23% | 14.91x |
| Home Remodeling | 2.47% | 14.70x |
| Painting & Renovation | 2.38% | 14.60x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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