Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 48.08% | 23.32x |
| Home Exterior Design Enthusiasts | 38.77% | 19.33x |
| Country Home Decorators | 37.18% | 17.48x |
| Discount Big Box Shoppers | 38.05% | 17.28x |
| Hardware Shoppers | 33.51% | 17.07x |
| Department Store Shoppers | 39.03% | 16.18x |
| Product Manuals Researchers | 36.74% | 15.76x |
| Online Home Decor Shoppers | 31.40% | 15.32x |
| Moving Truck Rental Researchers | 36.33% | 15.28x |
| Seasonal Allergy Sufferers | 33.27% | 15.11x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.20% | 1.32x |
| Old Navy | 0.02% | 1.21x |
| Maurices | 0.02% | 1.09x |
| Victoria's Secret | 0.01% | 1.03x |
| Mens Wearhouse | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is comparaboo.com.
| Website | Composition | Index |
| comparaboo.com | 1.11% | 74.44x |
| searspartsdirect.com | 6.08% | 69.91x |
| searsoutlet.com | 1.59% | 63.63x |
| maytag.com | 1.70% | 61.89x |
| thepartsbiz.com | 1.05% | 60.29x |
| appliancesconnection.com | 7.36% | 60.19x |
| mccombssupply.com | 1.54% | 60.02x |
| searshometownstores.com | 9.18% | 59.96x |
| applianceparts365.com | 2.45% | 58.80x |
| searshomeservices.com | 1.73% | 55.25x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.06% | 29.09x |
| Handyman Tools | 0.01% | 27.07x |
| Home Improvement Contractor | 0.14% | 25.80x |
| Discount Shopping | 0.61% | 22.55x |
| Bathrooms & Plumbing | 1.63% | 21.88x |
| Home Remodeling | 1.55% | 20.64x |
| Gadgets | 0.19% | 20.45x |
| As Seen On TV Products | 0.02% | 19.88x |
| Holiday Gifts | 0.41% | 19.75x |
| Home Decoration - Crafts & Kids | 0.87% | 19.07x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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