Explore the Appliances & Reviews Audience
Below you'll find more information about the Appliances & Reviews audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Appliances & Reviews audience.
INTERESTS
The Appliances & Reviews audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Appliances & Reviews audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 54.21% | 19.94x |
| Home Exterior Design Enthusiasts | 43.86% | 16.73x |
| Discount Big Box Shoppers | 42.57% | 15.50x |
| Hardware Shoppers | 35.38% | 15.03x |
| Country Home Decorators | 42.86% | 14.79x |
| Department Store Shoppers | 42.79% | 14.03x |
| Product Manuals Researchers | 38.43% | 13.70x |
| Online Home Decor Shoppers | 34.57% | 13.68x |
| Apartment Furniture Shoppers | 35.75% | 13.63x |
| Moving Truck Rental Researchers | 40.29% | 13.55x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Interest attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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APPAREL RETAILERS
The Appliances & Reviews audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Appliances & Reviews audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 1.48x |
| White House Black Market | 0.01% | 1.42x |
| Dressbarn | 0.01% | 1.31x |
| Buckle | 0.01% | 1.23x |
| Carhartt | 0.18% | 1.13x |
| The Childrens Place | 0.01% | 1.12x |
| Victoria's Secret | 0.01% | 1.09x |
| Mens Wearhouse | 0.02% | 1.07x |
| Old Navy | 0.02% | 1.03x |
| Chicos | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Location attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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WEBSITES
The Appliances & Reviews audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Appliances & Reviews audience is searspartsdirect.com.
| Website | Composition | Index |
| searspartsdirect.com | 4.39% | 74.78x |
| searsoutlet.com | 1.39% | 70.64x |
| maytag.com | 1.44% | 66.91x |
| mccombssupply.com | 1.39% | 66.60x |
| appliancesconnection.com | 6.55% | 66.21x |
| searshometownstores.com | 8.39% | 66.01x |
| applianceparts365.com | 2.22% | 64.94x |
| searshomeservices.com | 1.47% | 60.83x |
| whirlpool.com | 2.15% | 58.73x |
| yaleappliance.com | 6.26% | 55.73x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Web attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Appliances & Reviews audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.13% | 28.30x |
| Rural Living | 0.05% | 27.29x |
| Bathrooms & Plumbing | 1.41% | 22.54x |
| As Seen On TV Products | 0.02% | 21.62x |
| Gadgets | 0.16% | 21.32x |
| Home Remodeling | 1.41% | 20.46x |
| Holiday Gifts | 0.37% | 20.38x |
| Texas Off-Roading | 0.05% | 20.28x |
| Discount Shopping | 0.45% | 20.24x |
| Yard Structures | 1.48% | 19.26x |
Composition Percentage:
The overlap percentage between the Appliances & Reviews audience and the Content Affinity attribute.
Index: A comparison of the Appliances & Reviews audience to the internet population.
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DEMOGRAPHICS
The Appliances & Reviews audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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