ARKANSAS NEWS

Audience Size: 1.1 Million Devices

View All Audiences

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Arkansas News audience.

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest	Composition	Index
Arkansas Razorbacks Fans	53.93%	26.15x
Little Rock Trip Planners	43.61%	18.31x
Southern Central Voters	34.65%	15.65x
SEC Fans	19.56%	10.08x
South Carolina Gamecocks Fans	16.55%	8.62x
Country Music Fans	17.26%	8.57x
Family Values Advocates	19.40%	8.30x
Liberal News Readers	14.72%	8.10x
Conservative News Readers	16.23%	7.79x
Tampa and St Petersburg Trip Planners	15.29%	7.71x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.

Index: A comparison of the Arkansas News audience to the internet population.

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.02%	2.20x
Belk	0.02%	1.74x
Buckle	0.29%	1.65x
Chicos	0.08%	1.46x
Lane Bryant	0.05%	1.25x
Dressbarn	0.06%	1.23x
Levi Strauss	0.02%	1.05x
Club Monaco	0.01%	1.05x
J. Crew	0.05%	1.03x
Old Navy	0.09%	1.03x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.

Index: A comparison of the Arkansas News audience to the internet population.

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is mysaline.com.

Website	Composition	Index
mysaline.com	1.17%	191.04x
rockcityeats.com	2.02%	190.44x
myarkansaslottery.com	3.03%	180.45x
ahsaa.org	1.74%	172.22x
littlerocksoiree.com	3.19%	171.70x
bentoncourier.com	1.08%	171.30x
lindsey.com	1.07%	169.59x
baptist-health.com	3.04%	165.75x
chistvincent.com	3.90%	161.77x
littlerock.com	3.88%	155.24x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.

Index: A comparison of the Arkansas News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	3.16%	18.88x
Missouri Travel & Outdoors Cluster	13.61%	17.02x
Local & Travel England - North Midlands	0.06%	16.27x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.20%	14.00x
East Texas Cluster	4.84%	12.85x
Mississippi News	8.92%	12.47x
Environmental Conservation	0.06%	9.97x
Assorted Topics (Viral Media, Paid Traffic)	7.37%	9.67x
Texas University Athletics	6.57%	9.46x
Northern Texas Cluster	8.22%	9.07x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.

Index: A comparison of the Arkansas News audience to the internet population.

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female