ARKANSAS NEWS

Audience Size: 963.1 Thousand Devices

View All Audiences

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 963.1 thousand unique devices whose actions qualify for the Arkansas News audience.

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest	Composition	Index
Arkansas Razorbacks Fans	56.69%	30.65x
Little Rock Trip Planners	53.81%	23.85x
Southern Central Voters	33.59%	16.67x
SEC Fans	18.34%	9.62x
Texas Energy Providers	17.23%	8.44x
Country Music Fans	12.94%	8.35x
Family Values Advocates	16.76%	8.32x
Liberal News Readers	11.45%	7.68x
South Carolina Gamecocks Fans	13.57%	7.39x
Conservative News Readers	12.51%	7.37x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.

Index: A comparison of the Arkansas News audience to the internet population.

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Belk.

Location	Composition	Index
Belk	0.03%	2.63x
Eddie Bauer	0.02%	1.73x
Carhartt	0.25%	1.42x
The Childrens Place	0.05%	1.29x
Old Navy	0.06%	1.28x
Aeropostale	0.03%	1.16x
Madewell	0.02%	1.12x
Dressbarn	0.04%	1.09x
Lane Bryant	0.03%	1.01x
Banana Republic	0.05%	0.91x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.

Index: A comparison of the Arkansas News audience to the internet population.

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is mysaline.com.

Website	Composition	Index
mysaline.com	2.61%	325.06x
ahsaa.org	2.14%	321.37x
littlerocksoiree.com	3.65%	311.15x
chistvincent.com	4.51%	303.94x
petitjeanstatepark.com	1.83%	297.56x
littlerock.com	4.17%	288.79x
hotsr.com	1.98%	282.29x
myarkansaslottery.com	7.70%	282.12x
archildrens.org	4.15%	275.81x
garvangardens.org	2.35%	274.66x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.

Index: A comparison of the Arkansas News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	3.00%	22.54x
Missouri Travel & Outdoors Cluster	12.18%	19.82x
Assorted Topics #11662 (Viral Media, Paid Traffic)	4.65%	14.52x
Mississippi News	6.88%	14.23x
East Texas Cluster	3.28%	13.50x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.26%	13.11x
Texas University Athletics	4.90%	9.99x
Northern Texas Cluster	6.08%	9.76x
Local & Travel England - Northern England	0.06%	9.75x
New Orleans Cluster	15.24%	9.03x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.

Index: A comparison of the Arkansas News audience to the internet population.

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male