ARKANSAS NEWS

Audience Size: 1.2 Million Devices

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Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Arkansas News audience.

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest	Composition	Index
Arkansas Razorbacks Fans	60.33%	22.54x
Little Rock Trip Planners	44.32%	14.28x
Southern Central Voters	39.70%	13.78x
SEC Fans	24.70%	9.88x
Country Music Fans	22.09%	9.45x
South Carolina Gamecocks Fans	22.45%	9.12x
Liberal News Readers	18.82%	8.86x
Family Values Advocates	24.43%	8.63x
Conservative News Readers	21.04%	8.62x
Tampa and St Petersburg Trip Planners	19.42%	8.47x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.

Index: A comparison of the Arkansas News audience to the internet population.

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Belk.

Location	Composition	Index
Belk	0.01%	1.72x
Express Outlets	0.01%	1.71x
Buckle	0.33%	1.61x
Chicos	0.05%	1.17x
Journeys	0.04%	1.14x
Johnston and Murphy	0.38%	0.96x
Mens Wearhouse	0.30%	0.91x
White House Black Market	0.23%	0.88x
The Childrens Place	0.05%	0.82x
Jos A. Bank Clothiers	0.16%	0.81x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.

Index: A comparison of the Arkansas News audience to the internet population.

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is rockcityeats.com.

Website	Composition	Index
rockcityeats.com	1.65%	218.52x
bentoncourier.com	1.41%	203.20x
myarkansaslottery.com	2.30%	197.50x
baptist-health.com	1.97%	193.35x
ahsaa.org	1.49%	193.34x
littlerocksoiree.com	2.53%	192.82x
thecabin.net	3.19%	183.35x
chistvincent.com	3.31%	179.32x
littlerock.com	3.42%	177.02x
wilsonauctioneers.com	1.15%	176.10x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.

Index: A comparison of the Arkansas News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	3.03%	20.03x
Missouri Travel & Outdoors Cluster	13.55%	18.45x
Local & Travel England - North Midlands	0.07%	17.75x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.16%	17.48x
East Texas Cluster	5.66%	15.30x
Mississippi News	9.96%	14.42x
Environmental Conservation	0.07%	12.40x
Texas University Athletics	7.19%	10.86x
Assorted Topics (Viral Media, Paid Traffic)	8.77%	10.81x
Northern Texas Cluster	9.78%	10.49x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.

Index: A comparison of the Arkansas News audience to the internet population.

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female