Dstillery Audiences

ARKANSAS NEWS

Audience Size: 922.5 Thousand Devices

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 922.5 thousand unique devices whose actions qualify for the Arkansas News audience.

Dstillery Crafted Audiences

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest Composition Index
Arkansas Razorbacks Fans 63.90% 23.73x
Southern Central Voters 39.44% 12.02x
Liberal News Readers 21.25% 11.94x
SEC Fans 29.36% 11.78x
Country Music Fans 24.59% 11.73x
South Carolina Gamecocks Fans 23.26% 10.94x
Financial Business Intelligence Researchers 18.63% 10.82x
Tampa and St Petersburg Trip Planners 19.00% 10.70x
Advertising Professionals 18.48% 10.61x
Little Rock Trip Planners 38.08% 10.59x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Belk.

Location Composition Index
Belk 0.01% 1.90x
Buckle 0.04% 1.32x
Lane Bryant 0.03% 1.26x
Carhartt 0.34% 1.26x
Maurices 0.06% 1.26x
Chicos 0.03% 1.14x
Journeys 0.04% 1.13x
Banana Republic 0.02% 1.12x
The Childrens Place 0.04% 1.09x
Aeropostale 0.02% 1.07x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is bentoncourier.com.

Website Composition Index
bentoncourier.com 1.20% 173.67x
thecabin.net 1.10% 153.08x
myarkansaslottery.com 5.32% 139.97x
fox16.com 21.49% 124.59x
fayettevilleflyer.com 5.97% 124.42x
wholehogsports.com 9.08% 118.07x
arktimes.com 11.26% 117.81x
eldoradonews.com 1.38% 116.53x
arkansasfight.com 2.74% 115.39x
rollerfuneralhomes.com 8.03% 115.17x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.01% 19.76x
Missouri Travel & Outdoors Cluster 11.55% 14.37x
Mississippi News 11.39% 13.07x
Central California Cluster 2.48% 12.41x
Beach Vacations 0.16% 12.37x
East Texas Cluster 3.77% 12.19x
Environmental Conservation 0.04% 11.66x
Farming & Agriculture 0.27% 11.07x
Natural & Healthy Living Researchers 0.14% 10.42x
Texas University Athletics 6.94% 10.40x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female