Dstillery Audiences

ARKANSAS NEWS

Audience Size: 589 Thousand Devices

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 589 thousand unique devices whose actions qualify for the Arkansas News audience.

Dstillery Crafted Audiences

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest Composition Index
Arkansas Razorbacks Fans 66.01% 22.18x
Southern Central Voters 41.55% 12.42x
SEC Fans 25.21% 10.90x
Nashville Activity Researchers 4.32% 10.88x
TV Advertising Professionals 9.41% 10.74x
Texas Activity Researchers 5.16% 10.13x
Advertising Professionals 10.12% 10.09x
Little Rock Trip Planners 39.85% 10.05x
Financial Business Intelligence Researchers 9.50% 9.95x
Women’s Lifestyle Blogs Researchers 7.89% 9.77x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Maurices.

Location Composition Index
Maurices 0.14% 3.94x
Hollister 0.02% 2.12x
Lululemon 0.02% 1.53x
Buckle 0.02% 1.21x
LOFT 0.01% 1.17x
Victoria's Secret 0.02% 1.05x
Zumiez 0.03% 0.98x
Chicos 0.01% 0.92x
Gymboree 0.02% 0.88x
Aeropostale 0.01% 0.83x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is thecabin.net.

Website Composition Index
thecabin.net 1.72% 189.54x
arkansasfight.com 2.45% 186.38x
myarkansaslottery.com 6.81% 181.85x
fox16.com 17.69% 178.97x
fayettevilleflyer.com 6.18% 175.27x
wholehogsports.com 8.90% 165.15x
hotsr.com 3.66% 160.17x
arkansasrazorbacks.com 2.98% 154.21x
4029tv.com 34.39% 153.93x
arktimes.com 6.47% 153.68x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity Composition Index
Memphis News 2.76% 14.94x
Missouri Travel & Outdoors Cluster 9.47% 13.44x
Mississippi News 6.31% 10.28x
East Texas Cluster 1.87% 9.90x
Northern California Cluster 4.84% 9.52x
Texas University Athletics 3.94% 9.41x
Central California Cluster 1.13% 9.23x
Farming & Agriculture 0.13% 8.98x
San Francisco Bay Area Cluster 5.22% 8.58x
Business News & Information Readers 0.02% 8.27x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female