ARKANSAS NEWS

Audience Size: 731.7 Thousand Devices

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Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 731.7 thousand unique devices whose actions qualify for the Arkansas News audience.

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest	Composition	Index
Arkansas Razorbacks Fans	62.90%	19.62x
Southern Central Voters	38.16%	10.39x
Country Music Fans	26.73%	10.03x
Liberal News Readers	22.80%	9.87x
SEC Fans	27.99%	9.44x
Conservative News Readers	24.06%	9.27x
South Carolina Gamecocks Fans	24.07%	9.20x
Law Enforcement Officers	25.34%	9.13x
Financial Business Intelligence Researchers	20.93%	8.95x
Tampa and St Petersburg Trip Planners	21.71%	8.81x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.

Index: A comparison of the Arkansas News audience to the internet population.

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Buckle.

Location	Composition	Index
Buckle	0.02%	1.90x
Chicos	0.02%	1.61x
The Childrens Place	0.02%	1.45x
LOFT	0.01%	1.24x
Carhartt	0.19%	1.19x
Maurices	0.02%	1.16x
Victoria's Secret	0.02%	1.10x
Mens Wearhouse	0.02%	1.05x
Journeys	0.01%	0.85x
Old Navy	0.01%	0.85x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.

Index: A comparison of the Arkansas News audience to the internet population.

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is bentoncourier.com.

Website	Composition	Index
bentoncourier.com	2.14%	120.18x
menastar.com	1.10%	114.48x
arkansas.gov	1.54%	111.05x
thecabin.net	2.17%	109.90x
bestofarkansassports.com	1.90%	107.77x
fayettevilleflyer.com	4.95%	107.47x
myarkansaslottery.com	3.57%	106.89x
neareport.com	1.06%	99.92x
harrisondaily.com	1.69%	95.93x
nwaonline.com	19.25%	90.71x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.

Index: A comparison of the Arkansas News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity	Composition	Index
Assorted Topics (Viral Media, Paid Traffic)	0.04%	24.49x
Memphis News	3.29%	15.25x
Local & Travel England - North Midlands	0.10%	14.79x
Missouri Travel & Outdoors Cluster	18.39%	14.71x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.03%	12.69x
Mississippi News	15.39%	11.68x
East Texas Cluster	6.72%	11.25x
Environmental Conservation	0.06%	10.89x
Texas Off-Roading	0.03%	10.74x
Central California Cluster	4.33%	10.59x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.

Index: A comparison of the Arkansas News audience to the internet population.

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female