ARKANSAS NEWS

Audience Size: 851.7 Thousand Devices

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Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 851.7 thousand unique devices whose actions qualify for the Arkansas News audience.

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest	Composition	Index
Arkansas Razorbacks Fans	64.11%	37.29x
Country Music Fans	21.07%	19.50x
Liberal News Readers	17.14%	18.74x
South Carolina Gamecocks Fans	20.53%	17.70x
SEC Fans	24.16%	17.44x
Law Enforcement Officers	20.69%	17.23x
Tampa and St Petersburg Trip Planners	17.25%	17.12x
Conservative News Readers	19.07%	16.83x
Southern Central Voters	41.34%	16.73x
Financial News Readers	15.25%	16.13x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.

Index: A comparison of the Arkansas News audience to the internet population.

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.02%	2.55x
Journeys	0.03%	2.06x
Buckle	0.02%	1.93x
Gap	0.02%	1.84x
Maurices	0.02%	1.46x
Mens Wearhouse	0.02%	1.44x
Dressbarn	0.01%	1.37x
Gymboree	0.01%	1.36x
The Childrens Place	0.02%	1.36x
Banana Republic	0.01%	1.18x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.

Index: A comparison of the Arkansas News audience to the internet population.

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is bentoncourier.com.

Website	Composition	Index
bentoncourier.com	2.24%	185.91x
thecabin.net	1.32%	170.65x
fayettevilleflyer.com	4.40%	161.72x
hsvvoice.com	1.05%	140.25x
rollerfuneralhomes.com	5.13%	139.89x
myarkansaslottery.com	5.86%	137.64x
nwaonline.com	16.88%	134.08x
fox16.com	24.28%	133.32x
arktimes.com	16.00%	131.51x
arkansasfight.com	1.87%	130.84x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.

Index: A comparison of the Arkansas News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	2.43%	26.69x
Missouri Travel & Outdoors Cluster	13.02%	24.76x
Central California Cluster	3.05%	21.85x
East Texas Cluster	4.93%	21.19x
Mississippi News	11.37%	20.72x
Homeschooling	0.08%	19.93x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.11%	18.74x
Alaska Cluster	1.96%	18.28x
Texas University Athletics	6.62%	17.50x
Assorted Topics (Viral Media, Paid Traffic)	11.56%	17.50x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.

Index: A comparison of the Arkansas News audience to the internet population.

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female