Dstillery Audiences

ARKANSAS NEWS

Audience Size: 1.6 Million Devices

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Arkansas News audience.

Dstillery Crafted Audiences

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest Composition Index
Arkansas Razorbacks Fans 59.69% 22.92x
Southern Central Voters 36.73% 13.36x
Little Rock Trip Planners 38.04% 11.95x
Country Music Fans 21.72% 10.64x
SEC Fans 25.04% 10.06x
South Carolina Gamecocks Fans 20.98% 9.89x
Liberal News Readers 19.20% 9.81x
Conservative News Readers 20.56% 9.64x
Tampa and St Petersburg Trip Planners 18.19% 9.48x
Family Values Advocates 22.09% 9.01x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.25x
Old Navy 0.01% 1.02x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is bentoncourier.com.

Website Composition Index
bentoncourier.com 1.77% 129.60x
chistvincent.com 1.60% 126.59x
littlerocksoiree.com 1.10% 123.96x
menastar.com 1.22% 122.51x
littlerock.com 1.61% 120.26x
bestofarkansassports.com 1.18% 119.87x
thecabin.net 2.63% 116.62x
archildrens.org 1.33% 114.85x
rollerfuneralhomes.com 1.60% 114.25x
myarkansaslottery.com 3.81% 113.12x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity Composition Index
Memphis News 2.80% 16.81x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 16.32x
Local & Travel England - North Midlands 0.07% 15.89x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 15.35x
Missouri Travel & Outdoors Cluster 15.15% 15.28x
East Texas Cluster 6.15% 13.03x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 12.67x
Mississippi News 12.30% 12.29x
Environmental Conservation 0.06% 11.51x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 11.06x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female