ARKANSAS NEWS

Audience Size: 1.2 Million Devices

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Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Arkansas News audience.

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest	Composition	Index
Arkansas Razorbacks Fans	64.43%	22.37x
Southern Central Voters	38.71%	11.95x
Liberal News Readers	20.09%	11.86x
SEC Fans	28.29%	11.61x
Country Music Fans	23.63%	11.56x
Little Rock Trip Planners	38.04%	10.90x
South Carolina Gamecocks Fans	22.47%	10.65x
Tampa and St Petersburg Trip Planners	18.92%	10.34x
Advertising Professionals	17.65%	10.33x
Financial Business Intelligence Researchers	17.96%	10.25x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.

Index: A comparison of the Arkansas News audience to the internet population.

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Talbots.

Location	Composition	Index
Talbots	0.02%	1.35x
Lane Bryant	0.03%	1.28x
Maurices	0.05%	1.26x
Buckle	0.03%	1.23x
Carhartt	0.30%	1.23x
The Childrens Place	0.04%	1.15x
Chicos	0.02%	0.98x
Banana Republic	0.02%	0.89x
Journeys	0.03%	0.89x
Gap	0.02%	0.88x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.

Index: A comparison of the Arkansas News audience to the internet population.

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is bentoncourier.com.

Website	Composition	Index
bentoncourier.com	1.32%	141.72x
myarkansaslottery.com	4.46%	122.25x
fayettevilleflyer.com	4.82%	115.47x
fox16.com	21.55%	107.81x
pbcommercial.com	1.30%	104.73x
arktimes.com	12.63%	102.21x
arkansasfight.com	2.29%	102.04x
rollerfuneralhomes.com	6.09%	100.03x
wholehogsports.com	8.98%	99.83x
swtimes.com	9.35%	97.48x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.

Index: A comparison of the Arkansas News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	2.92%	19.49x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.10%	14.80x
Missouri Travel & Outdoors Cluster	11.61%	14.69x
Mississippi News	11.42%	13.36x
Central California Cluster	2.53%	12.64x
East Texas Cluster	4.12%	12.12x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports)	0.01%	11.08x
Beach Vacations	0.21%	11.06x
Northern California Cluster	7.32%	10.79x
Environmental Conservation	0.05%	10.68x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.

Index: A comparison of the Arkansas News audience to the internet population.

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male