Dstillery Audiences

ARKANSAS NEWS

Audience Size: 953.3 Thousand Devices

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 953.3 thousand unique devices whose actions qualify for the Arkansas News audience.

Dstillery Crafted Audiences

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Little Rock Trip Planners.

Interest Composition Index
Little Rock Trip Planners 57.41% 22.88x
Southern Central Voters 33.77% 16.06x
Texas Energy Providers 17.49% 8.87x
Family Values Advocates 16.81% 8.23x
Country Music Fans 12.69% 8.06x
Liberal News Readers 10.24% 7.52x
South Carolina Gamecocks Fans 12.00% 7.35x
Conservative News Readers 11.76% 7.06x
Tampa and St Petersburg Trip Planners 10.87% 6.83x
Louisiana State University Tigers Fans 10.49% 6.82x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Belk.

Location Composition Index
Belk 0.04% 3.52x
Eddie Bauer 0.02% 1.83x
Carhartt 0.25% 1.61x
The Childrens Place 0.05% 1.39x
Lane Bryant 0.04% 1.28x
Old Navy 0.05% 0.99x
Gap 0.06% 0.84x
Madewell 0.01% 0.83x
Aeropostale 0.01% 0.73x
Journeys 0.01% 0.72x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is mysaline.com.

Website Composition Index
mysaline.com 2.57% 333.13x
ahsaa.org 2.33% 331.64x
littlerocksoiree.com 3.82% 321.84x
chistvincent.com 4.50% 315.33x
mountmagazinestatepark.com 1.99% 312.72x
hotsr.com 1.60% 304.59x
petitjeanstatepark.com 2.37% 304.05x
littlerock.com 4.36% 297.36x
archildrens.org 4.36% 285.68x
baptist-health.com 6.34% 284.02x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity Composition Index
Memphis News 2.96% 23.01x
Missouri Travel & Outdoors Cluster 11.84% 19.89x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.92% 14.97x
Mississippi News 6.66% 14.33x
East Texas Cluster 3.30% 14.32x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.27% 12.57x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.29% 10.63x
Texas University Athletics 4.30% 9.86x
Northern Texas Cluster 5.74% 9.73x
New Orleans Cluster 14.37% 9.18x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age and income brackets.
Age
65+
Income
Under $25,000