Dstillery Audiences

ARKANSAS NEWS

Audience Size: 1.4 Million Devices

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Arkansas News audience.

Dstillery Crafted Audiences

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest Composition Index
Arkansas Razorbacks Fans 60.76% 22.89x
Little Rock Trip Planners 42.23% 13.71x
Southern Central Voters 38.71% 13.53x
SEC Fans 27.01% 10.70x
South Carolina Gamecocks Fans 22.46% 9.97x
Country Music Fans 22.82% 9.84x
Liberal News Readers 18.86% 9.58x
Conservative News Readers 21.23% 9.33x
Tampa and St Petersburg Trip Planners 19.93% 9.13x
Family Values Advocates 23.62% 8.87x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Belk.

Location Composition Index
Belk 0.02% 2.30x
Chicos 0.04% 1.41x
Carhartt 0.30% 1.35x
Buckle 0.04% 1.31x
Lane Bryant 0.03% 1.17x
Dressbarn 0.02% 1.15x
Journeys 0.06% 0.96x
Aeropostale 0.03% 0.95x
Victoria's Secret 0.07% 0.94x
Old Navy 0.05% 0.91x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is rockcityeats.com.

Website Composition Index
rockcityeats.com 1.43% 200.93x
hootens.com 1.28% 195.35x
bentoncourier.com 1.83% 184.80x
ahsaa.org 1.52% 184.16x
baptist-health.com 1.32% 183.13x
littlerocksoiree.com 2.20% 181.19x
bestofarkansassports.com 1.99% 180.09x
thecabin.net 2.23% 177.23x
chistvincent.com 3.05% 168.28x
verizonarena.com 1.76% 168.19x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 19.61x
Memphis News 2.85% 19.20x
Local & Travel England - North Midlands 0.08% 18.83x
Missouri Travel & Outdoors Cluster 13.05% 18.13x
East Texas Cluster 5.74% 16.12x
Mississippi News 10.00% 14.53x
Environmental Conservation 0.06% 11.56x
Texas University Athletics 7.28% 11.39x
Assorted Topics (Viral Media, Paid Traffic) 9.29% 11.27x
Northern Texas Cluster 10.22% 11.05x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female