Dstillery Audiences

ARKANSAS NEWS

Audience Size: 1.1 Million Devices

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Arkansas News audience.

Dstillery Crafted Audiences

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest Composition Index
Arkansas Razorbacks Fans 53.93% 26.15x
Little Rock Trip Planners 43.61% 18.31x
Southern Central Voters 34.65% 15.65x
SEC Fans 19.56% 10.08x
South Carolina Gamecocks Fans 16.55% 8.62x
Country Music Fans 17.26% 8.57x
Family Values Advocates 19.40% 8.30x
Liberal News Readers 14.72% 8.10x
Conservative News Readers 16.23% 7.79x
Tampa and St Petersburg Trip Planners 15.29% 7.71x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 2.20x
Belk 0.02% 1.74x
Buckle 0.29% 1.65x
Chicos 0.08% 1.46x
Lane Bryant 0.05% 1.25x
Dressbarn 0.06% 1.23x
Levi Strauss 0.02% 1.05x
Club Monaco 0.01% 1.05x
J. Crew 0.05% 1.03x
Old Navy 0.09% 1.03x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is mysaline.com.

Website Composition Index
mysaline.com 1.17% 191.04x
rockcityeats.com 2.02% 190.44x
myarkansaslottery.com 3.03% 180.45x
ahsaa.org 1.74% 172.22x
littlerocksoiree.com 3.19% 171.70x
bentoncourier.com 1.08% 171.30x
lindsey.com 1.07% 169.59x
baptist-health.com 3.04% 165.75x
chistvincent.com 3.90% 161.77x
littlerock.com 3.88% 155.24x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity Composition Index
Memphis News 3.16% 18.88x
Missouri Travel & Outdoors Cluster 13.61% 17.02x
Local & Travel England - North Midlands 0.06% 16.27x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.20% 14.00x
East Texas Cluster 4.84% 12.85x
Mississippi News 8.92% 12.47x
Environmental Conservation 0.06% 9.97x
Assorted Topics (Viral Media, Paid Traffic) 7.37% 9.67x
Texas University Athletics 6.57% 9.46x
Northern Texas Cluster 8.22% 9.07x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female