ARKANSAS NEWS

Audience Size: 1.2 Million Devices

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Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Arkansas News audience.

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest	Composition	Index
Arkansas Razorbacks Fans	61.09%	21.66x
Southern Central Voters	38.86%	12.62x
Little Rock Trip Planners	41.55%	12.32x
SEC Fans	29.07%	10.60x
South Carolina Gamecocks Fans	25.32%	10.37x
Country Music Fans	24.32%	10.25x
Tampa and St Petersburg Trip Planners	22.42%	9.43x
Conservative News Readers	23.79%	9.31x
Liberal News Readers	22.74%	9.19x
Oregon Ducks Fans	23.09%	9.05x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.

Index: A comparison of the Arkansas News audience to the internet population.

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Belk.

Location	Composition	Index
Belk	0.02%	2.04x
Carhartt	0.30%	1.20x
Dressbarn	0.03%	1.16x
Talbots	0.03%	1.16x
Lane Bryant	0.04%	1.16x
Chicos	0.04%	1.10x
Buckle	0.05%	1.05x
Old Navy	0.06%	0.94x
Lululemon	0.03%	0.88x
Mens Wearhouse	0.04%	0.85x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.

Index: A comparison of the Arkansas News audience to the internet population.

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is rockcityeats.com.

Website	Composition	Index
rockcityeats.com	1.15%	183.73x
ahsaa.org	1.29%	178.12x
bentoncourier.com	1.64%	173.44x
littlerocksoiree.com	1.95%	166.66x
baptist-health.com	1.18%	165.81x
chistvincent.com	2.84%	163.34x
bestofarkansassports.com	1.60%	160.90x
verizonarena.com	1.64%	158.79x
littlerock.com	2.83%	158.09x
uaptc.edu	1.06%	151.95x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.

Index: A comparison of the Arkansas News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity	Composition	Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.13%	19.15x
Memphis News	2.72%	19.00x
Local & Travel England - North Midlands	0.09%	18.61x
Missouri Travel & Outdoors Cluster	13.34%	18.00x
East Texas Cluster	5.85%	16.48x
Mississippi News	11.60%	14.73x
Texas University Athletics	8.05%	11.85x
Northern Texas Cluster	10.84%	11.58x
Environmental Conservation	0.06%	11.50x
Assorted Topics (Viral Media, Paid Traffic)	11.19%	11.39x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.

Index: A comparison of the Arkansas News audience to the internet population.

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female