ARKANSAS NEWS

Audience Size: 1.4 Million Devices

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Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Arkansas News audience.

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest	Composition	Index
Arkansas Razorbacks Fans	60.76%	22.89x
Little Rock Trip Planners	42.23%	13.71x
Southern Central Voters	38.71%	13.53x
SEC Fans	27.01%	10.70x
South Carolina Gamecocks Fans	22.46%	9.97x
Country Music Fans	22.82%	9.84x
Liberal News Readers	18.86%	9.58x
Conservative News Readers	21.23%	9.33x
Tampa and St Petersburg Trip Planners	19.93%	9.13x
Family Values Advocates	23.62%	8.87x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.

Index: A comparison of the Arkansas News audience to the internet population.

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Belk.

Location	Composition	Index
Belk	0.02%	2.30x
Chicos	0.04%	1.41x
Carhartt	0.30%	1.35x
Buckle	0.04%	1.31x
Lane Bryant	0.03%	1.17x
Dressbarn	0.02%	1.15x
Journeys	0.06%	0.96x
Aeropostale	0.03%	0.95x
Victoria's Secret	0.07%	0.94x
Old Navy	0.05%	0.91x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.

Index: A comparison of the Arkansas News audience to the internet population.

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is rockcityeats.com.

Website	Composition	Index
rockcityeats.com	1.43%	200.93x
hootens.com	1.28%	195.35x
bentoncourier.com	1.83%	184.80x
ahsaa.org	1.52%	184.16x
baptist-health.com	1.32%	183.13x
littlerocksoiree.com	2.20%	181.19x
bestofarkansassports.com	1.99%	180.09x
thecabin.net	2.23%	177.23x
chistvincent.com	3.05%	168.28x
verizonarena.com	1.76%	168.19x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.

Index: A comparison of the Arkansas News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity	Composition	Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.13%	19.61x
Memphis News	2.85%	19.20x
Local & Travel England - North Midlands	0.08%	18.83x
Missouri Travel & Outdoors Cluster	13.05%	18.13x
East Texas Cluster	5.74%	16.12x
Mississippi News	10.00%	14.53x
Environmental Conservation	0.06%	11.56x
Texas University Athletics	7.28%	11.39x
Assorted Topics (Viral Media, Paid Traffic)	9.29%	11.27x
Northern Texas Cluster	10.22%	11.05x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.

Index: A comparison of the Arkansas News audience to the internet population.

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female