Dstillery Audiences

ARKANSAS NEWS

Audience Size: 853.3 Thousand Devices

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 853.3 thousand unique devices whose actions qualify for the Arkansas News audience.

Dstillery Crafted Audiences

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest Composition Index
Arkansas Razorbacks Fans 65.18% 22.98x
Southern Central Voters 40.79% 12.77x
Liberal News Readers 21.29% 12.35x
Country Music Fans 24.37% 11.86x
SEC Fans 29.62% 11.79x
South Carolina Gamecocks Fans 23.64% 11.44x
Financial Business Intelligence Researchers 19.10% 11.00x
Little Rock Trip Planners 39.01% 10.81x
Law Enforcement Officers 23.12% 10.71x
Tampa and St Petersburg Trip Planners 20.47% 10.67x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Buckle.

Location Composition Index
Buckle 0.01% 3.11x
Maurices 0.02% 2.39x
Old Navy 0.01% 2.22x
The Childrens Place 0.01% 1.69x
Carhartt 0.08% 1.40x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is bentoncourier.com.

Website Composition Index
bentoncourier.com 1.79% 184.75x
thecabin.net 1.05% 169.89x
fayettevilleflyer.com 4.99% 162.80x
myarkansaslottery.com 5.92% 157.77x
harrisondaily.com 1.26% 139.21x
fox16.com 24.40% 138.45x
arkansasfight.com 2.51% 138.19x
hogville.net 1.08% 135.76x
rollerfuneralhomes.com 6.21% 135.33x
4029tv.com 31.73% 132.33x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity Composition Index
Memphis News 2.81% 18.89x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.11% 16.53x
Missouri Travel & Outdoors Cluster 12.84% 16.47x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.04% 14.83x
Central California Cluster 2.67% 14.03x
Mississippi News 11.94% 13.96x
East Texas Cluster 4.68% 13.47x
Natural & Healthy Living Researchers 0.18% 12.39x
Farming & Agriculture 0.32% 12.17x
Beach Vacations 0.23% 11.85x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male