Dstillery Audiences

ARKANSAS NEWS

Audience Size: 599.3 Thousand Devices

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 599.3 thousand unique devices whose actions qualify for the Arkansas News audience.

Dstillery Crafted Audiences

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Little Rock Trip Planners.

Interest Composition Index
Little Rock Trip Planners 75.28% 46.52x
Retired Government Employees 4.49% 10.79x
Southern Central Voters 46.76% 9.97x
San Diego Trip Planners 12.85% 9.94x
TV Advertising Professionals 8.89% 9.37x
Women’s Lifestyle Blogs Researchers 3.37% 9.03x
Nashville Trip Planners 15.21% 8.93x
Advertising Professionals 10.03% 8.88x
Arkansas Razorbacks Fans 18.41% 8.78x
Kansas City Chiefs Fans 18.15% 8.31x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Maurices.

Location Composition Index
Maurices 0.11% 4.69x
The Childrens Place 0.01% 2.58x
Buckle 0.01% 1.85x
Old Navy 0.01% 0.95x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is thecabin.net.

Website Composition Index
thecabin.net 1.75% 200.92x
arkansasfight.com 1.94% 198.45x
myarkansaslottery.com 7.56% 192.76x
fox16.com 14.59% 192.09x
fayettevilleflyer.com 4.63% 187.41x
wholehogsports.com 8.62% 179.72x
harrisondaily.com 1.92% 176.97x
arkansasrazorbacks.com 1.48% 167.84x
hotsr.com 3.32% 167.34x
arktimes.com 10.37% 163.35x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Assorted Topics (Freebies, Gardens, Jewelry).

Content Affinity Composition Index
Assorted Topics (Freebies, Gardens, Jewelry) 1.03% 16.40x
Memphis News 2.74% 15.84x
Missouri Travel & Outdoors Cluster 8.67% 13.34x
Mississippi News 5.55% 9.71x
Texas University Athletics 3.07% 9.10x
San Diego Cluster 4.07% 8.61x
Farming & Agriculture 0.09% 8.28x
Assorted Topics (Viral Media, Paid Traffic) 6.29% 8.16x
East Texas Cluster 1.11% 7.79x
LGBTQ Advocacy 2.33% 7.50x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female