ARKANSAS NEWS

Audience Size: 1.5 Million Devices

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Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Arkansas News audience.

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest	Composition	Index
Arkansas Razorbacks Fans	62.32%	22.39x
Southern Central Voters	38.50%	12.40x
Little Rock Trip Planners	36.69%	11.92x
Country Music Fans	24.10%	10.57x
SEC Fans	25.74%	10.15x
Liberal News Readers	20.52%	9.98x
Conservative News Readers	22.08%	9.97x
South Carolina Gamecocks Fans	22.11%	9.58x
Law Enforcement Officers	22.24%	9.40x
Tampa and St Petersburg Trip Planners	20.13%	9.17x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.

Index: A comparison of the Arkansas News audience to the internet population.

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.01%	1.32x
Maurices	0.02%	1.27x
Carhartt	0.19%	1.21x
Old Navy	0.02%	1.20x
Victoria's Secret	0.01%	1.14x
Mens Wearhouse	0.01%	0.88x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.

Index: A comparison of the Arkansas News audience to the internet population.

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is chistvincent.com.

Website	Composition	Index
chistvincent.com	1.13%	129.19x
bentoncourier.com	2.06%	128.69x
littlerock.com	1.13%	122.51x
bestofarkansassports.com	1.55%	118.60x
menastar.com	1.15%	117.93x
rollerfuneralhomes.com	1.12%	116.71x
thecabin.net	2.68%	112.10x
myarkansaslottery.com	3.76%	112.01x
fayettevilleflyer.com	4.21%	110.88x
arkansas.gov	2.04%	110.15x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.

Index: A comparison of the Arkansas News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity	Composition	Index
Assorted Topics (Viral Media, Paid Traffic)	0.05%	19.08x
Memphis News	2.94%	16.91x
Missouri Travel & Outdoors Cluster	16.88%	15.14x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.05%	15.00x
Local & Travel England - North Midlands	0.07%	13.94x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.03%	13.81x
Environmental Conservation	0.06%	12.33x
East Texas Cluster	6.55%	12.28x
Mississippi News	13.87%	11.94x
Right Wing Blogs - Political Activism	0.20%	11.69x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.

Index: A comparison of the Arkansas News audience to the internet population.

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female