Dstillery Audiences

ARKANSAS NEWS

Audience Size: 1.4 Million Devices

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Arkansas News audience.

Dstillery Crafted Audiences

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest Composition Index
Arkansas Razorbacks Fans 58.90% 23.03x
Southern Central Voters 36.72% 13.31x
Little Rock Trip Planners 38.98% 12.79x
Country Music Fans 23.72% 11.00x
SEC Fans 26.45% 10.81x
South Carolina Gamecocks Fans 23.64% 10.80x
Liberal News Readers 20.76% 10.21x
Tampa and St Petersburg Trip Planners 21.06% 10.14x
Conservative News Readers 21.85% 10.02x
Family Values Advocates 23.23% 9.35x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.53x
Chicos 0.04% 1.35x
Carhartt 0.24% 1.24x
Eddie Bauer 0.01% 1.16x
Buckle 0.03% 1.11x
The Childrens Place 0.04% 1.06x
Journeys 0.04% 0.95x
Dressbarn 0.02% 0.94x
Old Navy 0.04% 0.89x
White House Black Market 0.02% 0.88x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is ahsaa.org.

Website Composition Index
ahsaa.org 1.02% 160.95x
bentoncourier.com 1.63% 157.16x
chistvincent.com 2.23% 150.13x
littlerocksoiree.com 1.53% 149.69x
bestofarkansassports.com 1.47% 145.83x
menastar.com 1.32% 144.63x
littlerock.com 2.23% 143.96x
verizonarena.com 1.32% 143.41x
thecabin.net 2.35% 139.57x
rollerfuneralhomes.com 2.20% 137.16x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 19.56x
Memphis News 2.66% 18.72x
Local & Travel England - North Midlands 0.08% 17.89x
Missouri Travel & Outdoors Cluster 13.85% 17.70x
East Texas Cluster 5.83% 15.62x
Mississippi News 11.75% 14.07x
Environmental Conservation 0.07% 12.66x
Local & Travel England - Northern England 0.15% 12.35x
Texas University Athletics 7.71% 11.99x
Assorted Topics (Viral Media, Paid Traffic) 0.04% 11.98x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female