Dstillery Audiences

ARKANSAS NEWS

Audience Size: 1.2 Million Devices

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Arkansas News audience.

Dstillery Crafted Audiences

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest Composition Index
Arkansas Razorbacks Fans 61.09% 21.66x
Southern Central Voters 38.86% 12.62x
Little Rock Trip Planners 41.55% 12.32x
SEC Fans 29.07% 10.60x
South Carolina Gamecocks Fans 25.32% 10.37x
Country Music Fans 24.32% 10.25x
Tampa and St Petersburg Trip Planners 22.42% 9.43x
Conservative News Readers 23.79% 9.31x
Liberal News Readers 22.74% 9.19x
Oregon Ducks Fans 23.09% 9.05x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Belk.

Location Composition Index
Belk 0.02% 2.04x
Carhartt 0.30% 1.20x
Dressbarn 0.03% 1.16x
Talbots 0.03% 1.16x
Lane Bryant 0.04% 1.16x
Chicos 0.04% 1.10x
Buckle 0.05% 1.05x
Old Navy 0.06% 0.94x
Lululemon 0.03% 0.88x
Mens Wearhouse 0.04% 0.85x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is rockcityeats.com.

Website Composition Index
rockcityeats.com 1.15% 183.73x
ahsaa.org 1.29% 178.12x
bentoncourier.com 1.64% 173.44x
littlerocksoiree.com 1.95% 166.66x
baptist-health.com 1.18% 165.81x
chistvincent.com 2.84% 163.34x
bestofarkansassports.com 1.60% 160.90x
verizonarena.com 1.64% 158.79x
littlerock.com 2.83% 158.09x
uaptc.edu 1.06% 151.95x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 19.15x
Memphis News 2.72% 19.00x
Local & Travel England - North Midlands 0.09% 18.61x
Missouri Travel & Outdoors Cluster 13.34% 18.00x
East Texas Cluster 5.85% 16.48x
Mississippi News 11.60% 14.73x
Texas University Athletics 8.05% 11.85x
Northern Texas Cluster 10.84% 11.58x
Environmental Conservation 0.06% 11.50x
Assorted Topics (Viral Media, Paid Traffic) 11.19% 11.39x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female