Dstillery Audiences

ARKANSAS NEWS

Audience Size: 773 Thousand Devices

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 773 thousand unique devices whose actions qualify for the Arkansas News audience.

Dstillery Crafted Audiences

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest Composition Index
Arkansas Razorbacks Fans 62.52% 25.22x
Liberal News Readers 14.21% 13.56x
Southern Central Voters 38.76% 12.57x
SEC Fans 25.64% 11.95x
Country Music Fans 19.12% 11.06x
Little Rock Trip Planners 38.44% 10.75x
Streaming Radio Listeners 15.24% 10.75x
Financial Business Intelligence Researchers 12.67% 10.59x
Advertising Professionals 13.00% 10.53x
Oregon Ducks Fans 14.99% 10.50x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Maurices.

Location Composition Index
Maurices 0.06% 1.58x
Chicos 0.03% 1.43x
Buckle 0.02% 1.15x
Lane Bryant 0.02% 1.11x
Carhartt 0.23% 1.10x
Old Navy 0.03% 1.04x
Victoria's Secret 0.03% 1.01x
The Childrens Place 0.03% 0.98x
Dressbarn 0.01% 0.95x
Journeys 0.03% 0.91x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is thecabin.net.

Website Composition Index
thecabin.net 1.62% 149.32x
myarkansaslottery.com 5.45% 146.74x
fox16.com 19.50% 142.90x
arkansasfight.com 3.35% 140.18x
razorbackers.com 1.29% 137.69x
fayettevilleflyer.com 5.22% 137.58x
wholehogsports.com 9.31% 127.89x
hotsr.com 4.16% 126.13x
4029tv.com 34.43% 125.67x
thv11.com 36.35% 121.08x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity Composition Index
Memphis News 2.70% 17.04x
Missouri Travel & Outdoors Cluster 9.68% 12.98x
Mississippi News 8.06% 11.25x
Central California Cluster 1.62% 10.81x
Beach Vacations 0.06% 10.65x
Texas University Athletics 4.73% 9.69x
Environmental Conservation 0.02% 9.67x
Northern California Cluster 6.12% 9.60x
East Texas Cluster 2.47% 9.53x
San Francisco Bay Area Cluster 7.70% 8.91x
Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.
Index: A comparison of the Arkansas News audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female