ARKANSAS NEWS

Audience Size: 1.4 Million Devices

View All Audiences

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Arkansas News audience.

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest	Composition	Index
Arkansas Razorbacks Fans	58.90%	23.03x
Southern Central Voters	36.72%	13.31x
Little Rock Trip Planners	38.98%	12.79x
Country Music Fans	23.72%	11.00x
SEC Fans	26.45%	10.81x
South Carolina Gamecocks Fans	23.64%	10.80x
Liberal News Readers	20.76%	10.21x
Tampa and St Petersburg Trip Planners	21.06%	10.14x
Conservative News Readers	21.85%	10.02x
Family Values Advocates	23.23%	9.35x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.

Index: A comparison of the Arkansas News audience to the internet population.

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Lane Bryant.

Location	Composition	Index
Lane Bryant	0.03%	1.53x
Chicos	0.04%	1.35x
Carhartt	0.24%	1.24x
Eddie Bauer	0.01%	1.16x
Buckle	0.03%	1.11x
The Childrens Place	0.04%	1.06x
Journeys	0.04%	0.95x
Dressbarn	0.02%	0.94x
Old Navy	0.04%	0.89x
White House Black Market	0.02%	0.88x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.

Index: A comparison of the Arkansas News audience to the internet population.

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is ahsaa.org.

Website	Composition	Index
ahsaa.org	1.02%	160.95x
bentoncourier.com	1.63%	157.16x
chistvincent.com	2.23%	150.13x
littlerocksoiree.com	1.53%	149.69x
bestofarkansassports.com	1.47%	145.83x
menastar.com	1.32%	144.63x
littlerock.com	2.23%	143.96x
verizonarena.com	1.32%	143.41x
thecabin.net	2.35%	139.57x
rollerfuneralhomes.com	2.20%	137.16x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.

Index: A comparison of the Arkansas News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity	Composition	Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.09%	19.56x
Memphis News	2.66%	18.72x
Local & Travel England - North Midlands	0.08%	17.89x
Missouri Travel & Outdoors Cluster	13.85%	17.70x
East Texas Cluster	5.83%	15.62x
Mississippi News	11.75%	14.07x
Environmental Conservation	0.07%	12.66x
Local & Travel England - Northern England	0.15%	12.35x
Texas University Athletics	7.71%	11.99x
Assorted Topics (Viral Media, Paid Traffic)	0.04%	11.98x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.

Index: A comparison of the Arkansas News audience to the internet population.

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female