ARKANSAS NEWS

Audience Size: 1.1 Million Devices

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Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Arkansas News audience.

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest	Composition	Index
Arkansas Razorbacks Fans	52.58%	25.22x
Little Rock Trip Planners	40.52%	18.52x
Southern Central Voters	33.89%	15.32x
SEC Fans	19.20%	9.51x
South Carolina Gamecocks Fans	16.74%	7.86x
Country Music Fans	16.48%	7.83x
Family Values Advocates	17.65%	7.66x
Liberal News Readers	14.90%	7.47x
Tampa and St Petersburg Trip Planners	14.73%	7.30x
Texas Activity Researchers	13.38%	7.17x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.

Index: A comparison of the Arkansas News audience to the internet population.

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Buckle.

Location	Composition	Index
Buckle	0.22%	1.59x
Lane Bryant	0.06%	1.59x
Belk	0.01%	1.51x
Chicos	0.07%	1.23x
Talbots	0.05%	1.21x
American Eagle Outfitters	0.10%	1.16x
Ralph Lauren	0.01%	1.10x
Topshop	0.01%	1.02x
Banana Republic	0.08%	0.99x
The Childrens Place	0.07%	0.99x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.

Index: A comparison of the Arkansas News audience to the internet population.

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is mysaline.com.

Website	Composition	Index
mysaline.com	1.39%	207.41x
rockcityeats.com	2.00%	206.08x
ahsaa.org	1.94%	197.59x
myarkansaslottery.com	3.57%	194.11x
lindsey.com	1.08%	187.16x
littlerocksoiree.com	3.39%	185.83x
baptist-health.com	3.56%	179.92x
chistvincent.com	3.98%	179.78x
garvangardens.org	1.10%	174.55x
verizonarena.com	2.86%	170.15x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.

Index: A comparison of the Arkansas News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	3.17%	17.55x
Missouri Travel & Outdoors Cluster	14.27%	15.82x
Local & Travel England - North Midlands	0.07%	13.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.27%	11.93x
Mississippi News	8.96%	11.35x
East Texas Cluster	4.82%	11.07x
Assorted Topics (Viral Media, Paid Traffic)	7.52%	8.42x
Texas University Athletics	7.66%	8.35x
Northern Texas Cluster	8.61%	8.09x
Environmental Conservation	0.07%	8.07x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.

Index: A comparison of the Arkansas News audience to the internet population.

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female