Explore the Arkansas News Audience
Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Arkansas News audience.
INTERESTS
The Arkansas News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.
| Interest | Composition | Index |
| Arkansas Razorbacks Fans | 50.84% | 35.98x |
| Little Rock Trip Planners | 48.20% | 25.99x |
| Southern Central Voters | 32.58% | 19.69x |
| SEC Fans | 16.44% | 11.62x |
| Country Music Fans | 12.49% | 9.40x |
| Family Values Advocates | 15.58% | 9.20x |
| South Carolina Gamecocks Fans | 13.00% | 9.02x |
| Liberal News Readers | 11.23% | 8.90x |
| Texas Activity Researchers | 11.29% | 8.63x |
| Tampa and St Petersburg Trip Planners | 11.37% | 8.48x |
Composition Percentage:
The overlap percentage between the Arkansas News audience and the Interest attribute.
Index: A comparison of the Arkansas News audience to the internet population.
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APPAREL RETAILERS
The Arkansas News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arkansas News audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.11% | 1.65x |
| Lane Bryant | 0.04% | 1.26x |
| Old Navy | 0.05% | 1.19x |
| Dressbarn | 0.03% | 1.09x |
| J. Crew | 0.02% | 1.09x |
| Talbots | 0.02% | 1.06x |
| Chicos | 0.03% | 1.00x |
| Madewell | 0.01% | 0.94x |
| Jos A. Bank Clothiers | 0.17% | 0.92x |
| Zumiez | 0.03% | 0.92x |
Composition Percentage:
The overlap percentage between the Arkansas News audience and the Location attribute.
Index: A comparison of the Arkansas News audience to the internet population.
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WEBSITES
The Arkansas News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Arkansas News audience is mysaline.com.
| Website | Composition | Index |
| mysaline.com | 1.93% | 301.07x |
| rockcityeats.com | 2.20% | 291.94x |
| myarkansaslottery.com | 4.83% | 276.06x |
| littlerocksoiree.com | 3.66% | 269.21x |
| ahsaa.org | 2.80% | 261.32x |
| chistvincent.com | 4.43% | 254.60x |
| baptist-health.com | 4.89% | 253.30x |
| garvangardens.org | 1.46% | 250.72x |
| fearlessfriday.com | 1.30% | 243.41x |
| littlerock.com | 4.32% | 242.01x |
Composition Percentage:
The overlap percentage between the Arkansas News audience and the Web attribute.
Index: A comparison of the Arkansas News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 2.83% | 21.27x |
| Missouri Travel & Outdoors Cluster | 11.71% | 18.94x |
| Local & Travel England - North Midlands | 0.05% | 18.24x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.23% | 15.29x |
| Mississippi News | 6.98% | 12.66x |
| East Texas Cluster | 3.63% | 12.28x |
| Assorted Topics (Viral Media, Paid Traffic) | 5.36% | 11.21x |
| Local & Travel England - Northern England | 0.07% | 9.73x |
| Environmental Conservation | 0.05% | 9.57x |
| Texas University Athletics | 5.58% | 9.31x |
Composition Percentage:
The overlap percentage between the Arkansas News audience and the Content Affinity attribute.
Index: A comparison of the Arkansas News audience to the internet population.
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DEMOGRAPHICS
The Arkansas News audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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