Explore the Arkansas News Audience
Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 922.5 thousand unique devices whose actions qualify for the Arkansas News audience.
INTERESTS
The Arkansas News audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.
| Interest | Composition | Index |
| Arkansas Razorbacks Fans | 63.90% | 23.73x |
| Southern Central Voters | 39.44% | 12.02x |
| Liberal News Readers | 21.25% | 11.94x |
| SEC Fans | 29.36% | 11.78x |
| Country Music Fans | 24.59% | 11.73x |
| South Carolina Gamecocks Fans | 23.26% | 10.94x |
| Financial Business Intelligence Researchers | 18.63% | 10.82x |
| Tampa and St Petersburg Trip Planners | 19.00% | 10.70x |
| Advertising Professionals | 18.48% | 10.61x |
| Little Rock Trip Planners | 38.08% | 10.59x |
Composition Percentage:
The overlap percentage between the Arkansas News audience and the Interest attribute.
Index: A comparison of the Arkansas News audience to the internet population.
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APPAREL RETAILERS
The Arkansas News audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arkansas News audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.90x |
| Buckle | 0.04% | 1.32x |
| Lane Bryant | 0.03% | 1.26x |
| Carhartt | 0.34% | 1.26x |
| Maurices | 0.06% | 1.26x |
| Chicos | 0.03% | 1.14x |
| Journeys | 0.04% | 1.13x |
| Banana Republic | 0.02% | 1.12x |
| The Childrens Place | 0.04% | 1.09x |
| Aeropostale | 0.02% | 1.07x |
Composition Percentage:
The overlap percentage between the Arkansas News audience and the Location attribute.
Index: A comparison of the Arkansas News audience to the internet population.
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WEBSITES
The Arkansas News audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Arkansas News audience is bentoncourier.com.
| Website | Composition | Index |
| bentoncourier.com | 1.20% | 173.67x |
| thecabin.net | 1.10% | 153.08x |
| myarkansaslottery.com | 5.32% | 139.97x |
| fox16.com | 21.49% | 124.59x |
| fayettevilleflyer.com | 5.97% | 124.42x |
| wholehogsports.com | 9.08% | 118.07x |
| arktimes.com | 11.26% | 117.81x |
| eldoradonews.com | 1.38% | 116.53x |
| arkansasfight.com | 2.74% | 115.39x |
| rollerfuneralhomes.com | 8.03% | 115.17x |
Composition Percentage:
The overlap percentage between the Arkansas News audience and the Web attribute.
Index: A comparison of the Arkansas News audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 3.01% | 19.76x |
| Missouri Travel & Outdoors Cluster | 11.55% | 14.37x |
| Mississippi News | 11.39% | 13.07x |
| Central California Cluster | 2.48% | 12.41x |
| Beach Vacations | 0.16% | 12.37x |
| East Texas Cluster | 3.77% | 12.19x |
| Environmental Conservation | 0.04% | 11.66x |
| Farming & Agriculture | 0.27% | 11.07x |
| Natural & Healthy Living Researchers | 0.14% | 10.42x |
| Texas University Athletics | 6.94% | 10.40x |
Composition Percentage:
The overlap percentage between the Arkansas News audience and the Content Affinity attribute.
Index: A comparison of the Arkansas News audience to the internet population.
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DEMOGRAPHICS
The Arkansas News audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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