ARKANSAS NEWS

Audience Size: 972.4 Thousand Devices

View All Audiences

Explore the Arkansas News Audience

Below you'll find more information about the Arkansas News audience, broken down in different categories based on their digital and physical behaviors. These are 972.4 thousand unique devices whose actions qualify for the Arkansas News audience.

INTERESTS

The Arkansas News audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arkansas News audience is Arkansas Razorbacks Fans.

Interest	Composition	Index
Arkansas Razorbacks Fans	55.45%	32.40x
Little Rock Trip Planners	54.36%	21.46x
Southern Central Voters	35.13%	16.91x
SEC Fans	17.57%	9.82x
Country Music Fans	12.39%	8.54x
Family Values Advocates	16.37%	8.50x
Texas Energy Providers	17.71%	7.93x
Liberal News Readers	10.98%	7.87x
Texas Activity Researchers	12.11%	7.67x
South Carolina Gamecocks Fans	13.56%	7.51x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Interest attribute.

Index: A comparison of the Arkansas News audience to the internet population.

APPAREL RETAILERS

The Arkansas News audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arkansas News audience is Belk.

Location	Composition	Index
Belk	0.02%	2.30x
Express Outlets	0.00%	1.53x
Eddie Bauer	0.02%	1.51x
Carhartt	0.16%	1.49x
Lane Bryant	0.05%	1.35x
The Childrens Place	0.05%	1.18x
Journeys	0.03%	0.96x
Old Navy	0.05%	0.92x
REI	0.01%	0.91x
Madewell	0.01%	0.89x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Location attribute.

Index: A comparison of the Arkansas News audience to the internet population.

WEBSITES

The Arkansas News audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arkansas News audience is mysaline.com.

Website	Composition	Index
mysaline.com	2.61%	322.58x
littlerocksoiree.com	3.87%	307.53x
ahsaa.org	2.87%	302.92x
chistvincent.com	4.57%	296.33x
myarkansaslottery.com	6.37%	295.42x
littlerock.com	4.18%	280.39x
garvangardens.org	1.88%	278.46x
rollerfuneralhomes.com	6.17%	270.18x
archildrens.org	4.17%	268.77x
baptist-health.com	6.45%	264.59x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Web attribute.

Index: A comparison of the Arkansas News audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arkansas News audience is Memphis News.

Content Affinity	Composition	Index
Memphis News	2.67%	22.12x
Missouri Travel & Outdoors Cluster	11.38%	19.61x
Local & Travel England - North Midlands	0.05%	18.89x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.23%	14.41x
Mississippi News	6.44%	13.43x
East Texas Cluster	3.28%	13.18x
Assorted Topics (Viral Media, Paid Traffic)	4.54%	13.16x
Local & Travel England - Northern England	0.07%	9.88x
Texas University Athletics	4.89%	9.58x
Environmental Conservation	0.04%	9.37x

Composition Percentage: The overlap percentage between the Arkansas News audience and the Content Affinity attribute.

Index: A comparison of the Arkansas News audience to the internet population.

DEMOGRAPHICS

The Arkansas News audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male