Explore the Arthritis & Bones Audience
Below you'll find more information about the Arthritis & Bones audience, broken down in different categories based on their digital and physical behaviors. These are 415.9 thousand unique devices whose actions qualify for the Arthritis & Bones audience.
INTERESTS
The Arthritis & Bones audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Arthritis & Bones audience is Arthritis Sufferers.
| Interest | Composition | Index |
| Arthritis Sufferers | 78.29% | 27.13x |
| Medical Consultation Researchers | 69.08% | 26.35x |
| Foot Pain Sufferers | 62.57% | 25.82x |
| Heart Surgery Researchers | 62.88% | 25.75x |
| Medical Science Researchers | 67.66% | 25.62x |
| Joint Pain Sufferers | 76.19% | 24.97x |
| Doctors | 75.83% | 24.84x |
| Primary Care Doctor Researchers | 69.20% | 24.25x |
| Orthopedic Health Researchers | 72.27% | 23.85x |
| Pharmacy Shoppers | 59.28% | 23.33x |
Composition Percentage:
The overlap percentage between the Arthritis & Bones audience and the Interest attribute.
Index: A comparison of the Arthritis & Bones audience to the internet population.
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APPAREL RETAILERS
The Arthritis & Bones audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Arthritis & Bones audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.01% | 1.30x |
| White House Black Market | 0.37% | 1.27x |
| REI | 0.02% | 1.26x |
| Jos A. Bank Clothiers | 0.30% | 1.23x |
| Bonobos | 0.09% | 1.23x |
| Talbots | 0.04% | 1.22x |
| Columbia | 0.01% | 1.22x |
| Mens Wearhouse | 0.50% | 1.20x |
| Topshop | 0.02% | 1.13x |
| Buckle | 0.25% | 1.10x |
Composition Percentage:
The overlap percentage between the Arthritis & Bones audience and the Location attribute.
Index: A comparison of the Arthritis & Bones audience to the internet population.
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WEBSITES
The Arthritis & Bones audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Arthritis & Bones audience is rheumatology.org.
| Website | Composition | Index |
| rheumatology.org | 15.27% | 350.29x |
| vestibular.org | 4.15% | 262.38x |
| gaucherdisease.org | 4.93% | 207.01x |
| ehlers-danlos.com | 11.50% | 202.79x |
| nof.org | 14.13% | 191.34x |
| endocrineweb.com | 26.46% | 177.31x |
| clevelandclinicmeded.com | 5.20% | 137.26x |
| ehealthme.com | 1.57% | 129.39x |
| rarediseases.org | 54.88% | 124.27x |
| mayfieldclinic.com | 1.71% | 122.05x |
Composition Percentage:
The overlap percentage between the Arthritis & Bones audience and the Web attribute.
Index: A comparison of the Arthritis & Bones audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Arthritis & Bones audience is Cardiac & Other Health Research.
| Content Affinity | Composition | Index |
| Cardiac & Other Health Research | 15.19% | 46.31x |
| Disease Cluster | 11.77% | 42.71x |
| Reproductive Health | 9.20% | 40.08x |
| Natural Diet & Supplement Researchers | 13.87% | 37.46x |
| Healthcare - Doctors & Diagnosis | 14.95% | 35.39x |
| Back & Spine | 29.70% | 35.35x |
| Home Décor, Furniture, & Decorating | 0.06% | 32.04x |
| Healthy Eating Researchers | 6.66% | 31.49x |
| Diabetes Research | 12.38% | 31.42x |
| Cancer Research | 23.66% | 30.66x |
Composition Percentage:
The overlap percentage between the Arthritis & Bones audience and the Content Affinity attribute.
Index: A comparison of the Arthritis & Bones audience to the internet population.
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DEMOGRAPHICS
The Arthritis & Bones audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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