Dstillery Audiences

ARTS & CRAFTS

Audience Size: 12.2 Thousand Devices

Explore the Arts & Crafts Audience

Below you'll find more information about the Arts & Crafts audience, broken down in different categories based on their digital and physical behaviors. These are 12.2 thousand unique devices whose actions qualify for the Arts & Crafts audience.

Dstillery Crafted Audiences

INTERESTS

The Arts & Crafts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arts & Crafts audience is Homemade Gifts Crafters.

Interest Composition Index
Homemade Gifts Crafters 68.55% 22.07x
Crafting Enthusiasts 70.16% 19.91x
DIY Upcycle Home Project Planners 59.68% 19.35x
Hallmark Channel Movie Fans 57.26% 19.28x
Home and Garden TV Fans 47.58% 19.08x
Coupon Researchers 50.81% 18.94x
Bargain Shopping Researchers 45.97% 18.82x
Misc-Deal Seekers or Coupon Shoppers 46.77% 18.75x
Price Conscious Grocery Shoppers 50.00% 18.43x
Crochet Enthusiasts 60.48% 18.39x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Interest attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arts & Crafts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arts & Crafts audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.93x
Free People 0.02% 1.87x
Ralph Lauren 0.02% 1.76x
Carhartt 0.30% 1.75x
Patagonia 0.01% 1.59x
Tommy Bahama 0.02% 1.42x
The North Face 0.01% 1.41x
Intermix 0.01% 1.39x
Columbia 0.01% 1.26x
Lululemon 0.02% 1.25x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Location attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arts & Crafts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arts & Crafts audience is jennifermaker.com.

Website Composition Index
jennifermaker.com 29.89% 69.43x
craftpassion.com 22.37% 37.87x
officedepot.com 19.60% 36.94x
instructables.com 25.59% 35.78x
onegoodthingbyjillee.com 22.78% 31.16x
barnesandnoble.com 23.72% 30.93x
thesprucecrafts.com 42.06% 29.57x
togetherasfamily.com 12.04% 29.49x
tacorelish.com 14.12% 27.81x
hometalk.com 36.34% 26.85x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Web attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arts & Crafts audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 1.57% 143.37x
Sewing, Embroidery & Quilting 9.05% 75.94x
Scrapbooking & Home Art Projects 19.73% 66.46x
Party Suppliers 5.93% 62.82x
Sewing, Embroidery & Fabrics 23.29% 62.78x
Nepal News 1.36% 46.05x
Cakes & Sweets 4.45% 41.35x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 24.48% 39.83x
Assorted Topics (Car News, Animals, Viral Media) 2.97% 38.94x
Knitting & Crochet 23.29% 37.79x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Content Affinity attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arts & Crafts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female