Dstillery Audiences

ARTS & CRAFTS

Audience Size: 87.7 Thousand Devices

Explore the Arts & Crafts Audience

Below you'll find more information about the Arts & Crafts audience, broken down in different categories based on their digital and physical behaviors. These are 87.7 thousand unique devices whose actions qualify for the Arts & Crafts audience.

Dstillery Crafted Audiences

INTERESTS

The Arts & Crafts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arts & Crafts audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 44.20% 26.61x
Crafting Enthusiasts 53.76% 24.40x
Homemade Gifts Crafters 42.78% 23.18x
Crochet Enthusiasts 32.80% 20.11x
Knitting Enthusiasts 29.43% 19.85x
Christmas Decorations Shoppers 35.54% 19.55x
Embroidery Enthusiasts 32.92% 18.67x
DIY Upcycle Home Project Planners 35.01% 18.01x
RC Helicopters and Drones Hobbyists 32.06% 17.79x
Coupon Researchers 26.21% 16.45x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Interest attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arts & Crafts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arts & Crafts audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.06% 1.77x
Mens Wearhouse 0.48% 1.32x
Free People 0.02% 1.21x
Talbots 0.03% 1.16x
Abercrombie & Fitch 0.02% 1.16x
Dressbarn 0.03% 1.11x
LOFT 0.04% 0.95x
Urban Outfitters 0.03% 0.93x
Jos A. Bank Clothiers 0.19% 0.86x
Gap 0.03% 0.86x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Location attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arts & Crafts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arts & Crafts audience is createforless.com.

Website Composition Index
createforless.com 13.15% 216.55x
jennifermaker.com 11.76% 176.90x
thegraphicsfairy.com 10.37% 144.36x
liagriffith.com 9.54% 141.35x
silhouetteschoolblog.com 9.75% 122.03x
arteza.com 10.30% 95.51x
craftaholicsanonymous.net 6.56% 94.91x
heyletsmakestuff.com 8.81% 85.89x
fatquartershop.com 5.23% 85.35x
craftster.org 5.72% 85.08x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Web attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arts & Crafts audience is Homemade Jewelry & Crafts.

Content Affinity Composition Index
Homemade Jewelry & Crafts 11.74% 70.81x
Nepal News 1.36% 46.05x
Sewing, Embroidery & Quilting 12.11% 45.27x
Sewing, Embroidery & Fabrics 22.42% 42.64x
Scrapbooking & Home Art Projects 15.17% 40.13x
Cheerleading 3.23% 30.37x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.06% 25.73x
Mommy Bloggers 10.82% 24.24x
Knitting & Crochet 16.93% 24.08x
Home Printing 0.86% 20.74x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Content Affinity attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arts & Crafts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female