Dstillery Audiences

ARTS & CRAFTS

Audience Size: 101.6 Thousand Devices

Explore the Arts & Crafts Audience

Below you'll find more information about the Arts & Crafts audience, broken down in different categories based on their digital and physical behaviors. These are 101.6 thousand unique devices whose actions qualify for the Arts & Crafts audience.

Dstillery Crafted Audiences

INTERESTS

The Arts & Crafts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arts & Crafts audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 46.73% 21.90x
Crafting Enthusiasts 55.26% 18.51x
Homemade Gifts Crafters 42.31% 18.16x
RC Helicopters and Drones Hobbyists 34.14% 15.94x
Crochet Enthusiasts 33.50% 15.87x
Knitting Enthusiasts 30.90% 15.82x
Embroidery Enthusiasts 36.02% 15.42x
Christmas Decorations Shoppers 36.53% 15.13x
Coupon Researchers 25.80% 13.97x
Ink & Toner Shoppers 29.20% 13.44x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Interest attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arts & Crafts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arts & Crafts audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.10% 1.26x
Carhartt 0.24% 1.13x
Urban Outfitters 0.06% 1.08x
American Eagle Outfitters 0.05% 0.86x
Banana Republic 0.06% 0.84x
Lululemon 0.04% 0.75x
Gap 0.07% 0.71x
Talbots 0.04% 0.69x
Ann Taylor 0.10% 0.54x
Coach 0.03% 0.54x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Location attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arts & Crafts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arts & Crafts audience is createforless.com.

Website Composition Index
createforless.com 15.27% 209.90x
thegraphicsfairy.com 9.77% 157.50x
liagriffith.com 8.65% 152.35x
silhouetteschoolblog.com 9.03% 131.64x
typepad.com 5.51% 102.58x
fiskars.com 6.42% 96.93x
craftaholicsanonymous.net 6.67% 96.39x
arteza.com 6.67% 92.13x
thecountrychiccottage.net 5.57% 91.46x
fatquartershop.com 4.45% 90.59x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Web attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arts & Crafts audience is Homemade Jewelry & Crafts.

Content Affinity Composition Index
Homemade Jewelry & Crafts 12.54% 67.24x
Scrapbooking & Home Art Projects 15.05% 41.13x
Sewing, Embroidery & Quilting 12.53% 40.05x
Sewing, Embroidery & Fabrics 23.75% 37.66x
Cheerleading 3.30% 25.83x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 21.07% 25.17x
Mommy Bloggers 9.80% 24.35x
Knitting & Crochet 17.21% 21.36x
Home Decoration - Remodeling & Outdoors 28.93% 20.69x
Coupons & Family 10.95% 20.69x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Content Affinity attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arts & Crafts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female