Dstillery Audiences

ARTS & CRAFTS

Audience Size: 71.8 Thousand Devices

Explore the Arts & Crafts Audience

Below you'll find more information about the Arts & Crafts audience, broken down in different categories based on their digital and physical behaviors. These are 71.8 thousand unique devices whose actions qualify for the Arts & Crafts audience.

Dstillery Crafted Audiences

INTERESTS

The Arts & Crafts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arts & Crafts audience is Homemade Gifts Crafters.

Interest Composition Index
Homemade Gifts Crafters 53.62% 20.81x
Quilting Enthusiasts 53.02% 20.71x
Crafting Enthusiasts 58.49% 19.89x
Christmas Decorations Shoppers 47.60% 17.15x
DIY Upcycle Home Project Planners 43.76% 17.00x
Knitting Enthusiasts 37.76% 16.56x
Crochet Enthusiasts 41.98% 16.32x
Coupon Researchers 34.00% 14.42x
Tea Drinkers 29.67% 14.34x
RC Helicopters and Drones Hobbyists 40.69% 14.28x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Interest attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arts & Crafts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arts & Crafts audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.93x
Patagonia 0.01% 1.59x
Eddie Bauer 0.03% 1.52x
Intermix 0.01% 1.39x
Express 0.03% 1.31x
REI 0.01% 1.27x
Columbia 0.01% 1.26x
Dressbarn 0.04% 1.23x
H&M 0.05% 1.19x
Old Navy 0.08% 1.18x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Location attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arts & Crafts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arts & Crafts audience is jennifermaker.com.

Website Composition Index
jennifermaker.com 14.74% 180.38x
silhouetteschoolblog.com 9.93% 130.11x
cuttingforbusiness.com 9.13% 128.02x
joann.com 16.24% 105.58x
craftsy.com 13.82% 105.16x
heyletsmakestuff.com 9.95% 102.33x
typepad.com 7.51% 99.43x
agirlandagluegun.com 8.53% 96.29x
polkadotchair.com 7.47% 90.25x
quiltingcompany.com 5.73% 79.98x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Web attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arts & Crafts audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 1.57% 143.37x
Homemade Jewelry & Crafts 10.77% 87.64x
Sewing, Embroidery & Quilting 11.79% 54.56x
Scrapbooking & Home Art Projects 16.12% 53.36x
Sewing, Embroidery & Fabrics 21.13% 52.25x
Nepal News 1.36% 46.05x
Cheerleading 2.97% 38.06x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.38% 36.49x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.92% 35.01x
Mommy Bloggers 11.93% 30.06x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Content Affinity attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arts & Crafts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female