Dstillery Audiences

ARTS & CRAFTS

Audience Size: 76 Thousand Devices

Explore the Arts & Crafts Audience

Below you'll find more information about the Arts & Crafts audience, broken down in different categories based on their digital and physical behaviors. These are 76 thousand unique devices whose actions qualify for the Arts & Crafts audience.

Dstillery Crafted Audiences

INTERESTS

The Arts & Crafts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arts & Crafts audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 58.80% 19.09x
Quilting Enthusiasts 53.32% 18.97x
Homemade Gifts Crafters 52.93% 18.10x
Crochet Enthusiasts 41.55% 15.32x
Christmas Decorations Shoppers 45.24% 15.11x
Knitting Enthusiasts 38.35% 14.85x
DIY Upcycle Home Project Planners 43.03% 14.50x
Embroidery Enthusiasts 38.21% 13.22x
RC Helicopters and Drones Hobbyists 40.70% 12.93x
Coupon Researchers 33.61% 12.87x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Interest attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arts & Crafts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arts & Crafts audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 3.54x
Carhartt 0.01% 2.82x
Lorna Jane 0.01% 2.75x
Everlane 0.01% 2.51x
Eddie Bauer 0.05% 2.19x
Dressbarn 0.09% 2.12x
Patagonia 0.02% 1.67x
LL Bean 0.01% 1.66x
Express Outlets 0.01% 1.60x
Intermix 0.01% 1.39x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Location attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arts & Crafts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arts & Crafts audience is jennifermaker.com.

Website Composition Index
jennifermaker.com 14.33% 183.66x
thegraphicsfairy.com 10.75% 162.81x
arteza.com 9.51% 142.79x
silhouetteschoolblog.com 9.91% 127.62x
cuttingforbusiness.com 8.80% 126.15x
heyletsmakestuff.com 9.91% 99.28x
agirlandagluegun.com 8.66% 98.96x
typepad.com 7.11% 97.72x
thecountrychiccottage.net 7.16% 94.23x
joann.com 19.15% 87.13x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Web attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arts & Crafts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 1.17% 503.02x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 1.47% 228.65x
Texas Off-Roading 1.57% 143.37x
Decoration & Fabric 0.32% 122.24x
Homemade Jewelry & Crafts 11.30% 72.36x
Nepal News 1.36% 46.05x
Scrapbooking & Home Art Projects 16.33% 45.30x
Sewing, Embroidery & Fabrics 22.65% 45.13x
Sewing, Embroidery & Quilting 11.96% 45.08x
Cheerleading 3.21% 34.30x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Content Affinity attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arts & Crafts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female