Dstillery Audiences

ARTS & CRAFTS

Audience Size: 16.6 Thousand Devices

Explore the Arts & Crafts Audience

Below you'll find more information about the Arts & Crafts audience, broken down in different categories based on their digital and physical behaviors. These are 16.6 thousand unique devices whose actions qualify for the Arts & Crafts audience.

Dstillery Crafted Audiences

INTERESTS

The Arts & Crafts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arts & Crafts audience is Homemade Gifts Crafters.

Interest Composition Index
Homemade Gifts Crafters 66.08% 21.48x
Crafting Enthusiasts 70.18% 20.52x
Knitting Enthusiasts 51.46% 20.46x
Quilting Enthusiasts 61.99% 20.21x
Crochet Enthusiasts 57.89% 20.05x
Hallmark Channel Movie Fans 54.39% 19.32x
Home and Garden TV Fans 42.69% 18.21x
Photo Memory Makers 54.39% 17.77x
Coupon Researchers 47.37% 17.77x
DIY Upcycle Home Project Planners 53.80% 17.52x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Interest attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arts & Crafts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arts & Crafts audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.01% 1.93x
Kate Spade 0.02% 1.89x
Free People 0.02% 1.87x
Ralph Lauren 0.02% 1.76x
Carhartt 0.28% 1.66x
Patagonia 0.01% 1.59x
Tommy Bahama 0.02% 1.42x
The North Face 0.01% 1.41x
Intermix 0.01% 1.39x
Columbia 0.01% 1.26x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Location attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arts & Crafts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arts & Crafts audience is itsalwaysautumn.com.

Website Composition Index
itsalwaysautumn.com 13.91% 41.56x
dollartree.com 25.73% 40.03x
prudentpennypincher.com 12.19% 38.94x
diyjoy.com 16.83% 35.80x
jennifermaker.com 31.89% 35.52x
clarkscondensed.com 10.31% 30.60x
craftymorning.com 14.30% 30.52x
walmart.com 11.15% 29.79x
overstock.com 13.34% 29.38x
cincyshopper.com 10.37% 29.37x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Web attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arts & Crafts audience is Homemade Jewelry & Crafts.

Content Affinity Composition Index
Homemade Jewelry & Crafts 11.07% 157.37x
Texas Off-Roading 1.57% 143.37x
Sewing, Embroidery & Quilting 12.20% 72.77x
Sewing, Embroidery & Fabrics 24.86% 48.32x
Scrapbooking & Home Art Projects 20.34% 47.06x
Nepal News 1.36% 46.05x
Party Suppliers 8.70% 43.17x
Cakes & Sweets 6.67% 36.16x
Knitting & Crochet 23.84% 30.49x
Children's Learning Tools 8.47% 29.40x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Content Affinity attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arts & Crafts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female