Dstillery Audiences

ARTS & CRAFTS

Audience Size: 96.2 Thousand Devices

Explore the Arts & Crafts Audience

Below you'll find more information about the Arts & Crafts audience, broken down in different categories based on their digital and physical behaviors. These are 96.2 thousand unique devices whose actions qualify for the Arts & Crafts audience.

Dstillery Crafted Audiences

INTERESTS

The Arts & Crafts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arts & Crafts audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 45.86% 23.04x
Crafting Enthusiasts 54.17% 20.63x
Homemade Gifts Crafters 43.81% 18.93x
Knitting Enthusiasts 30.76% 17.61x
Christmas Decorations Shoppers 34.67% 17.44x
Crochet Enthusiasts 33.29% 17.23x
RC Helicopters and Drones Hobbyists 34.26% 16.14x
Embroidery Enthusiasts 36.57% 15.65x
Coupon Researchers 26.58% 15.00x
Ink & Toner Shoppers 30.57% 14.10x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Interest attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arts & Crafts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arts & Crafts audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.04% 2.02x
Gap 0.12% 1.72x
Carhartt 0.20% 1.55x
American Eagle Outfitters 0.05% 1.16x
Mens Wearhouse 0.25% 1.14x
Express 0.03% 1.11x
Lane Bryant 0.05% 1.07x
The Childrens Place 0.05% 1.01x
Dressbarn 0.04% 0.99x
Chicos 0.04% 0.96x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Location attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arts & Crafts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arts & Crafts audience is createforless.com.

Website Composition Index
createforless.com 14.30% 233.66x
thegraphicsfairy.com 9.90% 166.46x
liagriffith.com 9.17% 160.71x
silhouetteschoolblog.com 9.40% 146.38x
craftaholicsanonymous.net 6.61% 107.11x
fiskars.com 6.57% 100.06x
arteza.com 8.23% 95.52x
heyletsmakestuff.com 8.07% 95.39x
craftster.org 5.61% 95.28x
typepad.com 6.02% 93.40x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Web attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arts & Crafts audience is Homemade Jewelry & Crafts.

Content Affinity Composition Index
Homemade Jewelry & Crafts 12.48% 74.32x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 2.66% 71.15x
Sewing, Embroidery & Quilting 12.65% 46.39x
Nepal News 1.36% 46.05x
Sewing, Embroidery & Fabrics 23.23% 42.77x
Scrapbooking & Home Art Projects 15.47% 42.10x
Cheerleading 3.34% 29.58x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 20.64% 27.45x
Mommy Bloggers 10.58% 26.26x
Romanian News 0.66% 23.75x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Content Affinity attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arts & Crafts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female