Dstillery Audiences

ARTS & CRAFTS

Audience Size: 54.9 Thousand Devices

Explore the Arts & Crafts Audience

Below you'll find more information about the Arts & Crafts audience, broken down in different categories based on their digital and physical behaviors. These are 54.9 thousand unique devices whose actions qualify for the Arts & Crafts audience.

Dstillery Crafted Audiences

INTERESTS

The Arts & Crafts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arts & Crafts audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 58.15% 19.58x
Homemade Gifts Crafters 59.12% 18.34x
Crafting Enthusiasts 63.84% 18.06x
Christmas Decorations Shoppers 53.62% 16.18x
Knitting Enthusiasts 43.09% 15.46x
DIY Upcycle Home Project Planners 51.42% 15.33x
Crochet Enthusiasts 47.30% 15.33x
Hallmark Channel Movie Fans 41.33% 14.13x
RC Helicopters and Drones Hobbyists 46.32% 13.81x
Home and Garden TV Fans 36.08% 13.36x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Interest attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arts & Crafts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arts & Crafts audience is Hollister.

Location Composition Index
Hollister 0.07% 2.30x
Eddie Bauer 0.03% 2.20x
Saint Laurent Paris 0.01% 1.93x
Express Outlets 0.01% 1.91x
Ralph Lauren 0.02% 1.76x
Victoria's Secret 0.14% 1.76x
H&M 0.07% 1.73x
Forever 21 0.05% 1.72x
Old Navy 0.09% 1.59x
Patagonia 0.01% 1.59x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Location attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arts & Crafts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arts & Crafts audience is jennifermaker.com.

Website Composition Index
jennifermaker.com 18.27% 127.95x
craftsy.com 11.56% 119.41x
joann.com 15.24% 116.20x
silhouetteschoolblog.com 11.04% 109.60x
agirlandagluegun.com 9.10% 87.98x
heyletsmakestuff.com 11.55% 86.33x
polkadotchair.com 8.43% 85.22x
thenavagepatch.com 6.71% 71.91x
tipjunkie.com 9.51% 71.78x
hsn.com 9.94% 71.48x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Web attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arts & Crafts audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 1.57% 143.37x
Homemade Jewelry & Crafts 10.54% 88.82x
Sewing, Embroidery & Quilting 12.05% 58.13x
Sewing, Embroidery & Fabrics 22.68% 53.61x
Scrapbooking & Home Art Projects 17.57% 51.74x
Nepal News 1.36% 46.05x
Cheerleading 2.77% 42.62x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.46% 38.12x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 22.16% 34.96x
Comedy Content 0.98% 31.54x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Content Affinity attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arts & Crafts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female