Dstillery Audiences

ARTS & CRAFTS

Audience Size: 84.9 Thousand Devices

Explore the Arts & Crafts Audience

Below you'll find more information about the Arts & Crafts audience, broken down in different categories based on their digital and physical behaviors. These are 84.9 thousand unique devices whose actions qualify for the Arts & Crafts audience.

Dstillery Crafted Audiences

INTERESTS

The Arts & Crafts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arts & Crafts audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 44.99% 26.16x
Crafting Enthusiasts 51.28% 25.74x
Homemade Gifts Crafters 43.03% 24.04x
Crochet Enthusiasts 33.00% 19.98x
Christmas Decorations Shoppers 36.83% 19.68x
Knitting Enthusiasts 29.99% 19.34x
DIY Upcycle Home Project Planners 33.46% 18.80x
Embroidery Enthusiasts 33.11% 18.24x
RC Helicopters and Drones Hobbyists 31.72% 17.01x
Coupon Researchers 25.97% 15.92x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Interest attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arts & Crafts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arts & Crafts audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.02% 3.54x
Carhartt 0.01% 2.82x
Belk 0.02% 2.54x
Everlane 0.01% 2.20x
Patagonia 0.02% 1.85x
LL Bean 0.01% 1.67x
Old Navy 0.13% 1.64x
Express Outlets 0.01% 1.60x
Hugo Boss 0.04% 1.57x
Eddie Bauer 0.04% 1.49x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Location attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arts & Crafts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arts & Crafts audience is jennifermaker.com.

Website Composition Index
jennifermaker.com 13.13% 173.00x
thegraphicsfairy.com 10.53% 155.57x
liagriffith.com 9.65% 153.02x
silhouetteschoolblog.com 9.97% 128.45x
arteza.com 10.28% 116.63x
craftaholicsanonymous.net 6.49% 102.55x
heyletsmakestuff.com 9.55% 93.50x
craftster.org 5.78% 90.09x
typepad.com 6.42% 87.65x
fatquartershop.com 5.38% 87.54x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Web attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arts & Crafts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 1.17% 503.02x
Assorted Topics (Elderly, Europe, Viral Media) 1.98% 400.48x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 1.47% 228.65x
Watches & Jewelry 0.36% 195.80x
Texas Off-Roading 1.57% 143.37x
Decoration & Fabric 0.33% 108.55x
Homemade Jewelry & Crafts 11.84% 69.91x
Nepal News 1.36% 46.05x
Sewing, Embroidery & Quilting 12.45% 44.81x
Sewing, Embroidery & Fabrics 22.39% 42.04x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Content Affinity attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arts & Crafts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female