Dstillery Audiences

ARTS & CRAFTS

Audience Size: 39.7 Thousand Devices

Explore the Arts & Crafts Audience

Below you'll find more information about the Arts & Crafts audience, broken down in different categories based on their digital and physical behaviors. These are 39.7 thousand unique devices whose actions qualify for the Arts & Crafts audience.

Dstillery Crafted Audiences

INTERESTS

The Arts & Crafts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arts & Crafts audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 65.05% 26.58x
Homemade Gifts Crafters 62.38% 25.48x
Crafting Enthusiasts 68.45% 24.98x
Crochet Enthusiasts 52.91% 21.78x
Christmas Decorations Shoppers 56.80% 21.66x
DIY Upcycle Home Project Planners 49.51% 21.20x
Knitting Enthusiasts 46.36% 21.13x
Photo Memory Makers 49.51% 20.27x
Hallmark Channel Movie Fans 43.93% 20.24x
Coupon Researchers 42.23% 20.18x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Interest attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arts & Crafts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arts & Crafts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.96x
Saint Laurent Paris 0.01% 1.93x
Kate Spade 0.02% 1.89x
Free People 0.02% 1.87x
Carhartt 0.21% 1.82x
Ralph Lauren 0.02% 1.76x
Dressbarn 0.02% 1.64x
LOFT 0.02% 1.63x
Patagonia 0.01% 1.59x
Tommy Bahama 0.02% 1.42x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Location attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arts & Crafts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arts & Crafts audience is joann.com.

Website Composition Index
joann.com 15.64% 124.64x
silhouetteschoolblog.com 12.07% 93.80x
heyletsmakestuff.com 13.37% 90.88x
tipjunkie.com 10.47% 80.28x
jennifermaker.com 22.20% 68.60x
thecottagemarket.com 8.66% 65.60x
redtedart.com 8.39% 58.50x
feltmagnet.com 15.00% 57.99x
allfreesewing.com 8.69% 56.03x
apieceofrainbow.com 9.39% 55.47x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Web attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arts & Crafts audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 1.57% 143.37x
Homemade Jewelry & Crafts 11.02% 125.18x
Sewing, Embroidery & Quilting 12.64% 74.17x
Sewing, Embroidery & Fabrics 24.08% 64.61x
Scrapbooking & Home Art Projects 19.12% 56.73x
Cheerleading 2.34% 51.58x
Nepal News 1.36% 46.05x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 23.80% 37.70x
Party Suppliers 11.35% 33.31x
Comedy Content 0.76% 31.42x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Content Affinity attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arts & Crafts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female