Dstillery Audiences

ARTS & CRAFTS

Audience Size: 28.1 Thousand Devices

Explore the Arts & Crafts Audience

Below you'll find more information about the Arts & Crafts audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Arts & Crafts audience.

Dstillery Crafted Audiences

INTERESTS

The Arts & Crafts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arts & Crafts audience is Crafting Enthusiasts.

Interest Composition Index
Crafting Enthusiasts 70.92% 25.24x
Homemade Gifts Crafters 67.32% 24.81x
Quilting Enthusiasts 65.36% 24.09x
Crochet Enthusiasts 58.82% 22.06x
Christmas Decorations Shoppers 62.42% 21.61x
Hallmark Channel Movie Fans 50.65% 21.06x
Ink & Toner Shoppers 49.67% 21.00x
DIY Upcycle Home Project Planners 54.58% 20.73x
Knitting Enthusiasts 49.67% 20.37x
Photo Memory Makers 53.27% 20.33x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Interest attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arts & Crafts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arts & Crafts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.96x
Saint Laurent Paris 0.01% 1.93x
Kate Spade 0.02% 1.89x
Free People 0.02% 1.87x
Ralph Lauren 0.02% 1.76x
Patagonia 0.01% 1.59x
Tommy Bahama 0.02% 1.42x
The North Face 0.01% 1.41x
Intermix 0.01% 1.39x
Columbia 0.01% 1.26x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Location attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arts & Crafts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arts & Crafts audience is silhouetteschoolblog.com.

Website Composition Index
silhouetteschoolblog.com 13.13% 69.84x
feltmagnet.com 15.77% 57.28x
favecrafts.com 14.85% 52.53x
crazylittleprojects.com 9.62% 52.12x
skiptomylou.org 11.15% 50.70x
sewcanshe.com 10.22% 47.64x
meredith.com 7.84% 43.23x
apieceofrainbow.com 10.25% 41.91x
prudentpennypincher.com 12.05% 41.57x
kraftrecipes.com 9.41% 41.43x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Web attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arts & Crafts audience is Homemade Jewelry & Crafts.

Content Affinity Composition Index
Homemade Jewelry & Crafts 11.19% 151.73x
Texas Off-Roading 1.57% 143.37x
Sewing, Embroidery & Quilting 12.72% 76.95x
Scrapbooking & Home Art Projects 19.80% 53.25x
Sewing, Embroidery & Fabrics 25.50% 52.72x
Nepal News 1.36% 46.05x
Party Suppliers 10.26% 42.09x
Networking Marketing 1.66% 36.09x
Cakes & Sweets 6.29% 35.07x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 25.96% 35.01x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Content Affinity attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Arts & Crafts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female