Dstillery Audiences

ARTS & CRAFTS

Audience Size: 102.6 Thousand Devices

Explore the Arts & Crafts Audience

Below you'll find more information about the Arts & Crafts audience, broken down in different categories based on their digital and physical behaviors. These are 102.6 thousand unique devices whose actions qualify for the Arts & Crafts audience.

Dstillery Crafted Audiences

INTERESTS

The Arts & Crafts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Arts & Crafts audience is Quilting Enthusiasts.

Interest Composition Index
Quilting Enthusiasts 47.34% 20.72x
Crafting Enthusiasts 57.56% 17.86x
RC Helicopters and Drones Hobbyists 35.89% 15.54x
Embroidery Enthusiasts 35.88% 15.04x
Knitting Enthusiasts 31.74% 14.88x
Crochet Enthusiasts 35.25% 14.88x
Christmas Decorations Shoppers 36.77% 14.19x
Coupon Researchers 26.01% 13.43x
Ink & Toner Shoppers 28.48% 13.23x
Kitchen & Bathroom Remodelers 25.96% 12.43x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Interest attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Arts & Crafts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Arts & Crafts audience is H&M.

Location Composition Index
H&M 0.02% 0.99x
Carhartt 0.13% 0.82x
Victoria's Secret 0.04% 0.72x
Gap 0.04% 0.54x
American Apparel 0.00% 0.19x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Location attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Arts & Crafts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Arts & Crafts audience is createforless.com.

Website Composition Index
createforless.com 15.53% 213.21x
thegraphicsfairy.com 9.57% 163.76x
silhouetteschoolblog.com 8.52% 137.80x
heyletsmakestuff.com 5.70% 102.55x
craftaholicsanonymous.net 6.27% 101.09x
fiskars.com 6.35% 97.16x
agirlandagluegun.com 7.82% 94.25x
thecountrychiccottage.net 4.97% 92.15x
craftster.org 4.70% 90.53x
polkadotchair.com 4.82% 85.85x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Web attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Arts & Crafts audience is Homemade Jewelry & Crafts.

Content Affinity Composition Index
Homemade Jewelry & Crafts 12.69% 70.36x
Scrapbooking & Home Art Projects 14.24% 46.33x
Sewing, Embroidery & Quilting 12.15% 38.37x
Sewing, Embroidery & Fabrics 23.27% 36.44x
Cheerleading 3.34% 26.11x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 19.88% 25.79x
Mommy Bloggers 8.28% 25.48x
Knitting & Crochet 16.53% 23.02x
Coupons & Family 9.79% 21.38x
Home Decoration - Remodeling & Outdoors 28.23% 21.33x
Composition Percentage: The overlap percentage between the Arts & Crafts audience and the Content Affinity attribute.
Index: A comparison of the Arts & Crafts audience to the internet population.