Dstillery Audiences

AS SEEN ON TV PRODUCTS

Audience Size: 10.8 Thousand Devices

Explore the As Seen On TV Products Audience

Below you'll find more information about the As Seen On TV Products audience, broken down in different categories based on their digital and physical behaviors. These are 10.8 thousand unique devices whose actions qualify for the As Seen On TV Products audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen On TV Products audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen On TV Products audience is As Seen on TV Shoppers.

Interest Composition Index
As Seen on TV Shoppers 77.76% 42.03x
Budget Grocery Shoppers 50.39% 36.01x
Vacuum Shoppers 63.48% 32.88x
Retired Health Insurance Researchers 44.19% 31.76x
Home Medical Supplies Shoppers 45.87% 29.69x
Drug Store Shoppers 50.98% 29.66x
Ice Cream Shoppers 49.41% 29.53x
Digital Antenna Users 54.53% 29.49x
Blender Shoppers 50.79% 29.10x
Lawn and Home Pest Control Researchers 47.05% 29.01x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Interest attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen On TV Products audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen On TV Products audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.39% 1.56x
Mens Wearhouse 0.39% 0.97x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Location attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen On TV Products audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen On TV Products audience is kraftrecipes.com.

Website Composition Index
kraftrecipes.com 36.69% 30.96x
riteaid.com 19.71% 29.23x
century21.com 13.77% 29.18x
marriedbiography.com 17.44% 28.72x
geappliances.com 15.43% 28.38x
sallybeauty.com 22.27% 27.65x
steinmart.com 17.05% 25.81x
sportsmansguide.com 13.82% 25.26x
wellness.com 13.19% 24.48x
rehold.com 11.42% 23.36x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Web attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen On TV Products audience is Korea Cluster.

Content Affinity Composition Index
Korea Cluster 15.56% 175.58x
French News & Gossip Cluster 13.68% 116.00x
Quebec Job Seeker Cluster 11.93% 93.21x
Quebec Vacations 15.56% 71.16x
Discount Shopping 20.67% 70.19x
Quebec Real Estate 9.18% 50.62x
Shopping Catalogs 9.55% 43.64x
Food Cluster 11.71% 42.76x
Vitamin Shoppers 18.21% 38.15x
Celebrity Gossip 7.48% 36.82x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Content Affinity attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen On TV Products audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female