Dstillery Audiences

AS SEEN ON TV PRODUCTS

Audience Size: 16.1 Thousand Devices

Explore the As Seen On TV Products Audience

Below you'll find more information about the As Seen On TV Products audience, broken down in different categories based on their digital and physical behaviors. These are 16.1 thousand unique devices whose actions qualify for the As Seen On TV Products audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen On TV Products audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen On TV Products audience is As Seen on TV Shoppers.

Interest Composition Index
As Seen on TV Shoppers 81.43% 33.39x
Budget Grocery Shoppers 42.87% 21.99x
Phone Accessory Shoppers 56.49% 21.24x
Cold and Flu Prevention Researchers 46.47% 21.06x
Drug Store Shoppers 44.22% 20.61x
Bargain Shopping Researchers 34.25% 20.51x
Sweet Tooths 52.76% 20.48x
Sun Protection Shoppers 49.81% 20.11x
Pain Medication Users 46.98% 19.72x
Big & Tall Men 47.30% 19.66x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Interest attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen On TV Products audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen On TV Products audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.04% 1.27x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Location attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen On TV Products audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen On TV Products audience is harborfreight.com.

Website Composition Index
harborfreight.com 18.93% 45.07x
hammacher.com 11.60% 34.14x
riteaid.com 13.89% 31.53x
consumersearch.com 11.01% 31.52x
appliancesconnection.com 11.17% 31.11x
globalhealingcenter.com 11.73% 30.35x
rosewholesale.com 11.40% 28.24x
homemetry.com 9.61% 27.39x
steinmart.com 13.03% 27.20x
homefacts.com 11.18% 26.76x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Web attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen On TV Products audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 23.65% 46.29x
Vitamin Shoppers 17.80% 33.50x
Medical Supplies 9.45% 23.01x
Health Issues Cluster 17.35% 21.36x
Hair & Beauty 7.97% 19.38x
Party Suppliers 15.62% 19.19x
Toys Shopping 8.42% 18.76x
Promo Codes 11.12% 18.63x
Dermatology 10.93% 18.05x
Consumer Packaged Goods 29.50% 17.86x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Content Affinity attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen On TV Products audience resonates most for the following age and income brackets.
Age
Income
$75,000-$99,999