Dstillery Audiences

AS SEEN ON TV PRODUCTS

Audience Size: 13.6 Thousand Devices

Explore the As Seen On TV Products Audience

Below you'll find more information about the As Seen On TV Products audience, broken down in different categories based on their digital and physical behaviors. These are 13.6 thousand unique devices whose actions qualify for the As Seen On TV Products audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen On TV Products audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen On TV Products audience is As Seen on TV Shoppers.

Interest Composition Index
As Seen on TV Shoppers 81.65% 33.15x
Budget Grocery Shoppers 50.49% 24.20x
Drug Store Shoppers 49.29% 22.96x
Phone Accessory Shoppers 57.75% 22.82x
Ice Cream Shoppers 50.49% 22.81x
Sun Protection Shoppers 53.56% 22.52x
Pain Medication Users 51.54% 22.50x
Retired Health Insurance Researchers 41.35% 22.36x
Sweet Tooths 57.45% 22.31x
Bargain Shopping Researchers 41.35% 22.14x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Interest attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen On TV Products audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen On TV Products audience is Intermix.

Location Composition Index
Intermix 0.01% 1.28x
Ralph Lauren 0.00% 0.63x
Columbia 0.00% 0.56x
Uniqlo 0.00% 0.45x
Eddie Bauer 0.00% 0.44x
Carhartt 0.08% 0.41x
Ann Taylor 0.00% 0.30x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Location attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen On TV Products audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen On TV Products audience is kingarthurflour.com.

Website Composition Index
kingarthurflour.com 13.33% 34.40x
riteaid.com 16.87% 32.64x
rosewholesale.com 11.78% 31.16x
veruta.com 12.71% 31.06x
steinmart.com 15.28% 30.67x
homefacts.com 11.21% 29.45x
wellness.com 13.10% 28.68x
rachaelrayshow.com 11.49% 28.30x
century21.com 14.51% 27.50x
kraftrecipes.com 39.55% 26.26x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Web attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen On TV Products audience is Korea Cluster.

Content Affinity Composition Index
Korea Cluster 15.56% 175.58x
French News & Gossip Cluster 13.68% 116.00x
Institutional Investing 15.56% 112.70x
Winnipeg Canada News 14.33% 103.76x
Quebec Job Seeker Cluster 11.93% 93.21x
Quebec Vacation Research Cluster 13.57% 74.97x
Quebec Vacations 15.56% 71.16x
Discount Shopping 23.00% 59.37x
Quebec Real Estate 9.18% 50.62x
Home Improvement Contractor 6.74% 47.60x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Content Affinity attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen On TV Products audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female