Dstillery Audiences

AS SEEN ON TV PRODUCTS

Audience Size: 11.8 Thousand Devices

Explore the As Seen On TV Products Audience

Below you'll find more information about the As Seen On TV Products audience, broken down in different categories based on their digital and physical behaviors. These are 11.8 thousand unique devices whose actions qualify for the As Seen On TV Products audience.

Dstillery Crafted Audiences

INTERESTS

The As Seen On TV Products audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the As Seen On TV Products audience is As Seen on TV Shoppers.

Interest Composition Index
As Seen on TV Shoppers 79.78% 37.57x
Budget Grocery Shoppers 50.37% 28.37x
Retired Health Insurance Researchers 42.19% 27.06x
Home Medical Supplies Shoppers 47.15% 26.57x
Ice Cream Shoppers 49.72% 25.20x
Sun Protection Shoppers 50.46% 24.56x
Retired Budget Healthcare Shoppers 41.27% 24.52x
Pain Medication Users 52.02% 24.39x
Drug Store Shoppers 49.45% 24.29x
Blender Shoppers 48.25% 24.22x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Interest attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The As Seen On TV Products audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the As Seen On TV Products audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.46% 1.63x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Location attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Web Insights

WEBSITES

The As Seen On TV Products audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the As Seen On TV Products audience is riteaid.com.

Website Composition Index
riteaid.com 18.23% 29.85x
rachaelrayshow.com 11.93% 27.47x
kraftrecipes.com 38.48% 27.20x
steinmart.com 16.21% 26.86x
century21.com 14.01% 26.83x
wellness.com 13.28% 25.56x
marriedbiography.com 18.00% 25.52x
geappliances.com 16.24% 24.95x
rehold.com 10.59% 23.38x
arthritis.org 15.04% 23.14x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Web attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the As Seen On TV Products audience is Korea Cluster.

Content Affinity Composition Index
Korea Cluster 15.56% 175.58x
French News & Gossip Cluster 13.68% 116.00x
Institutional Investing 15.56% 112.70x
Winnipeg Canada News 14.33% 103.76x
Quebec Job Seeker Cluster 11.93% 93.21x
Quebec Vacations 15.56% 71.16x
Discount Shopping 22.52% 69.19x
Shopping Catalogs 11.40% 50.95x
Quebec Real Estate 9.18% 50.62x
Low Budget Shoppers 5.88% 40.18x
Composition Percentage: The overlap percentage between the As Seen On TV Products audience and the Content Affinity attribute.
Index: A comparison of the As Seen On TV Products audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The As Seen On TV Products audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female