Explore the Asia Travel Audience
Below you'll find more information about the Asia Travel audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Asia Travel audience.
INTERESTS
The Asia Travel audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Asia Travel audience is Readers of South Asian Content.
| Interest | Composition | Index |
| Readers of South Asian Content | 47.73% | 26.75x |
| Readers of Japanese Content | 47.49% | 24.29x |
| Executive and C-Suite | 37.87% | 23.52x |
| Market Intelligence Researchers | 44.01% | 22.25x |
| Financial Business Intelligence Researchers | 38.38% | 22.20x |
| Liberal News Readers | 37.82% | 21.24x |
| Financial News Readers | 34.98% | 21.24x |
| Readers of Bengali Content | 35.99% | 20.54x |
| Advertising Professionals | 35.46% | 20.17x |
| Tech News Enthusiasts | 37.40% | 19.97x |
Composition Percentage:
The overlap percentage between the Asia Travel audience and the Interest attribute.
Index: A comparison of the Asia Travel audience to the internet population.
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APPAREL RETAILERS
The Asia Travel audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Asia Travel audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.01% | 1.61x |
| Banana Republic | 0.02% | 1.56x |
| Forever 21 | 0.01% | 1.48x |
| Talbots | 0.01% | 1.45x |
| Mens Wearhouse | 0.03% | 1.39x |
| Zumiez | 0.01% | 1.35x |
| Chicos | 0.02% | 1.31x |
| Gap | 0.02% | 1.30x |
| LOFT | 0.02% | 1.25x |
| Journeys | 0.03% | 1.22x |
Composition Percentage:
The overlap percentage between the Asia Travel audience and the Location attribute.
Index: A comparison of the Asia Travel audience to the internet population.
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WEBSITES
The Asia Travel audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Asia Travel audience is bangkokpost.com.
| Website | Composition | Index |
| bangkokpost.com | 10.30% | 95.87x |
| freemalaysiatoday.com | 3.16% | 86.56x |
| channelnewsasia.com | 15.45% | 83.71x |
| jaynestars.com | 3.04% | 76.44x |
| straitstimes.com | 24.50% | 74.72x |
| euronews.com | 25.54% | 71.89x |
| worldofbuzz.com | 2.48% | 70.15x |
| 38jiejie.com | 1.66% | 66.93x |
| asiaone.com | 7.96% | 66.84x |
| allkpop.com | 2.28% | 64.26x |
Composition Percentage:
The overlap percentage between the Asia Travel audience and the Web attribute.
Index: A comparison of the Asia Travel audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Asia Travel audience is K-Pop.
| Content Affinity | Composition | Index |
| K-Pop | 3.50% | 31.99x |
| Middle East News | 5.86% | 29.34x |
| Australia & New Zealand Media | 3.66% | 29.14x |
| Cuba & Mexico Media | 0.12% | 25.71x |
| London Tourism & Events | 0.03% | 23.17x |
| Local & Travel England - Northern England | 0.30% | 21.25x |
| International Development & Health | 0.08% | 20.72x |
| Pakistan Cluster | 2.13% | 20.57x |
| Ireland Cluster | 5.76% | 20.37x |
| Public Policy Media | 1.95% | 20.15x |
Composition Percentage:
The overlap percentage between the Asia Travel audience and the Content Affinity attribute.
Index: A comparison of the Asia Travel audience to the internet population.
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DEMOGRAPHICS
The Asia Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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