Dstillery Audiences

ASIA TRAVEL

Audience Size: 1.6 Million Devices

Explore the Asia Travel Audience

Below you'll find more information about the Asia Travel audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Asia Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Asia Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Asia Travel audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 46.27% 26.37x
Readers of Japanese Content 45.09% 24.59x
Executive and C-Suite 34.59% 22.71x
Market Intelligence Researchers 42.44% 22.35x
Financial Business Intelligence Researchers 37.53% 21.62x
Liberal News Readers 36.71% 21.30x
Financial News Readers 34.98% 20.73x
Advertising Professionals 35.05% 20.15x
Readers of Bengali Content 36.64% 20.13x
Tech News Enthusiasts 36.14% 20.03x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Interest attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Asia Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Asia Travel audience is Old Navy.

Location Composition Index
Old Navy 0.01% 2.28x
Carhartt 0.04% 0.88x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Location attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Asia Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Asia Travel audience is japantoday.com.

Website Composition Index
japantoday.com 3.37% 95.47x
bangkokpost.com 14.19% 84.43x
freemalaysiatoday.com 4.05% 77.72x
asiaone.com 8.64% 71.87x
channelnewsasia.com 13.11% 68.49x
jaynestars.com 3.32% 68.38x
worldofbuzz.com 4.27% 66.45x
straitstimes.com 20.84% 63.98x
euronews.com 30.01% 60.01x
thejakartapost.com 5.14% 56.83x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Web attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Asia Travel audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 4.19% 27.96x
Middle East News 7.31% 26.52x
Teaching Abroad 0.02% 26.28x
K-Pop 4.85% 25.99x
Public Policy Media 2.68% 21.20x
Local & Travel England - Northern England 0.37% 20.96x
Pakistan Cluster 3.07% 20.94x
Ireland Cluster 8.40% 20.92x
Environmental Conservation 0.08% 20.31x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.00% 19.11x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Content Affinity attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Asia Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male