Dstillery Audiences

ASIA TRAVEL

Audience Size: 477.8 Thousand Devices

Explore the Asia Travel Audience

Below you'll find more information about the Asia Travel audience, broken down in different categories based on their digital and physical behaviors. These are 477.8 thousand unique devices whose actions qualify for the Asia Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Asia Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Asia Travel audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 36.45% 37.69x
Mens Fitness Publication Readers 18.80% 31.55x
Eco-Conscious Consumers 17.54% 30.57x
Readers of Japanese Content 36.45% 30.20x
Advertising Professionals 25.92% 29.20x
Financial Business Intelligence Researchers 23.72% 27.98x
Women's Fitness Enthusiasts 16.38% 27.13x
Cholesterol Researchers 9.67% 26.78x
Men's Health Researchers 15.77% 26.46x
New Zealand Trip Planners 38.72% 26.44x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Interest attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Asia Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Asia Travel audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.61x
Lululemon 0.02% 2.30x
Jos A. Bank Clothiers 0.01% 2.10x
H&M 0.02% 1.74x
Victoria's Secret 0.01% 1.39x
J. Crew 0.01% 1.37x
Mens Wearhouse 0.01% 1.29x
Zumiez 0.03% 1.29x
Journeys 0.03% 1.28x
Express 0.02% 1.14x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Location attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Asia Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Asia Travel audience is straitstimes.com.

Website Composition Index
straitstimes.com 29.15% 171.97x
channelnewsasia.com 26.53% 170.62x
bangkokpost.com 5.78% 166.52x
freemalaysiatoday.com 2.87% 152.93x
todayonline.com 3.09% 138.89x
thejakartapost.com 1.83% 138.28x
dramapanda.com 1.69% 131.47x
asiaone.com 12.10% 128.57x
jaynestars.com 4.75% 123.96x
euronews.com 18.62% 119.14x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Web attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Asia Travel audience is K-Pop.

Content Affinity Composition Index
K-Pop 2.68% 54.46x
Australia & New Zealand Media 4.05% 42.99x
Quebec Vacations 2.89% 41.77x
Canada Tourism Research Cluster 6.56% 37.13x
Mining & Natural Resources 0.12% 36.31x
Canada Tax and Finance Research Cluster 1.09% 35.52x
Middle East News 6.35% 34.48x
Canada Shopping - Lifestyle and Mommy Blogs 2.03% 33.36x
Vancouver British Columbia Research Cluster 3.21% 32.27x
Canada Business Cluster 6.46% 30.39x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Content Affinity attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Asia Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male