Dstillery Audiences

ASIA TRAVEL

Audience Size: 2.7 Million Devices

Explore the Asia Travel Audience

Below you'll find more information about the Asia Travel audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Asia Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Asia Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Asia Travel audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 43.80% 24.04x
Readers of Japanese Content 41.00% 21.78x
Market Intelligence Researchers 36.04% 18.71x
Readers of Pakistani Content 35.54% 18.53x
Executive and C-Suite 31.33% 18.47x
Financial Business Intelligence Researchers 33.72% 18.29x
Readers of Bengali Content 33.96% 17.95x
Liberal News Readers 32.30% 17.48x
Readers of Filipinos Content 33.20% 17.30x
United Kingdom News Readers 32.80% 17.00x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Interest attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Asia Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Asia Travel audience is LOFT.

Location Composition Index
LOFT 0.01% 1.97x
Victoria's Secret 0.01% 1.57x
Chicos 0.01% 1.48x
Mens Wearhouse 0.01% 1.10x
Carhartt 0.12% 0.99x
Maurices 0.01% 0.93x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Location attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Asia Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Asia Travel audience is japantoday.com.

Website Composition Index
japantoday.com 9.42% 60.29x
jaynestars.com 4.76% 57.55x
nippon.com 1.17% 57.13x
channelnewsasia.com 6.52% 55.61x
bangkokpost.com 18.89% 55.59x
asiaone.com 11.06% 55.02x
malaysiakini.com 1.31% 54.57x
freemalaysiatoday.com 6.81% 47.63x
euronews.com 28.52% 45.24x
straitstimes.com 16.94% 45.23x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Web attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Asia Travel audience is Middle East News.

Content Affinity Composition Index
Middle East News 8.41% 21.58x
Local & Travel England - North Midlands 0.11% 20.76x
Australia & New Zealand Media 5.38% 20.17x
Environmental Conservation 0.10% 19.16x
Local & Travel England - Northern England 0.28% 16.85x
K-Pop 6.75% 16.79x
Teaching Abroad 0.09% 16.78x
Public Policy Media 4.19% 16.67x
Ireland Cluster 12.13% 15.75x
Pakistan Cluster 2.16% 14.83x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Content Affinity attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Asia Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male