Dstillery Audiences

ASIA TRAVEL

Audience Size: 1.4 Million Devices

Explore the Asia Travel Audience

Below you'll find more information about the Asia Travel audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Asia Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Asia Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Asia Travel audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 47.73% 26.75x
Readers of Japanese Content 47.49% 24.29x
Executive and C-Suite 37.87% 23.52x
Market Intelligence Researchers 44.01% 22.25x
Financial Business Intelligence Researchers 38.38% 22.20x
Liberal News Readers 37.82% 21.24x
Financial News Readers 34.98% 21.24x
Readers of Bengali Content 35.99% 20.54x
Advertising Professionals 35.46% 20.17x
Tech News Enthusiasts 37.40% 19.97x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Interest attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Asia Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Asia Travel audience is Hollister.

Location Composition Index
Hollister 0.01% 1.61x
Banana Republic 0.02% 1.56x
Forever 21 0.01% 1.48x
Talbots 0.01% 1.45x
Mens Wearhouse 0.03% 1.39x
Zumiez 0.01% 1.35x
Chicos 0.02% 1.31x
Gap 0.02% 1.30x
LOFT 0.02% 1.25x
Journeys 0.03% 1.22x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Location attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Asia Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Asia Travel audience is bangkokpost.com.

Website Composition Index
bangkokpost.com 10.30% 95.87x
freemalaysiatoday.com 3.16% 86.56x
channelnewsasia.com 15.45% 83.71x
jaynestars.com 3.04% 76.44x
straitstimes.com 24.50% 74.72x
euronews.com 25.54% 71.89x
worldofbuzz.com 2.48% 70.15x
38jiejie.com 1.66% 66.93x
asiaone.com 7.96% 66.84x
allkpop.com 2.28% 64.26x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Web attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Asia Travel audience is K-Pop.

Content Affinity Composition Index
K-Pop 3.50% 31.99x
Middle East News 5.86% 29.34x
Australia & New Zealand Media 3.66% 29.14x
Cuba & Mexico Media 0.12% 25.71x
London Tourism & Events 0.03% 23.17x
Local & Travel England - Northern England 0.30% 21.25x
International Development & Health 0.08% 20.72x
Pakistan Cluster 2.13% 20.57x
Ireland Cluster 5.76% 20.37x
Public Policy Media 1.95% 20.15x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Content Affinity attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Asia Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male