Dstillery Audiences

ASIA TRAVEL

Audience Size: 1.5 Million Devices

Explore the Asia Travel Audience

Below you'll find more information about the Asia Travel audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Asia Travel audience.

Dstillery Crafted Audiences

INTERESTS

The Asia Travel audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Asia Travel audience is Readers of South Asian Content.

Interest Composition Index
Readers of South Asian Content 53.87% 50.89x
Readers of Japanese Content 50.98% 47.59x
Market Intelligence Researchers 44.91% 42.01x
Financial Business Intelligence Researchers 41.05% 41.93x
Executive and C-Suite 42.61% 41.56x
Liberal News Readers 37.98% 41.54x
Financial News Readers 38.28% 40.50x
Readers of Bengali Content 42.52% 38.26x
Readers of Filipinos Content 40.06% 37.72x
United Kingdom News Readers 38.45% 36.79x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Interest attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Asia Travel audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Asia Travel audience is Talbots.

Location Composition Index
Talbots 0.01% 3.05x
Dressbarn 0.01% 1.75x
LOFT 0.01% 1.69x
Maurices 0.02% 1.64x
Lane Bryant 0.01% 1.63x
Chicos 0.01% 1.62x
The Childrens Place 0.02% 1.57x
Zumiez 0.01% 1.54x
Banana Republic 0.01% 1.50x
Victoria's Secret 0.02% 1.48x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Location attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Web Insights

WEBSITES

The Asia Travel audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Asia Travel audience is japantoday.com.

Website Composition Index
japantoday.com 5.21% 101.64x
bangkokpost.com 17.77% 89.75x
malaysiakini.com 1.08% 87.95x
freemalaysiatoday.com 5.16% 84.99x
asiaone.com 10.62% 83.00x
channelnewsasia.com 11.07% 77.35x
worldofbuzz.com 5.85% 74.60x
jaynestars.com 3.95% 72.37x
euronews.com 27.11% 69.86x
straitstimes.com 21.54% 69.85x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Web attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Asia Travel audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 4.74% 53.74x
Middle East News 9.16% 46.72x
Ireland Cluster 11.27% 41.15x
K-Pop 6.50% 40.33x
Public Policy Media 3.53% 39.93x
Local & Travel England - Northern England 0.33% 37.83x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.20% 36.61x
Pakistan Cluster 3.07% 35.97x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.52% 35.84x
Assorted Topics (Power Trains, Drones, Web Design) 1.15% 34.51x
Composition Percentage: The overlap percentage between the Asia Travel audience and the Content Affinity attribute.
Index: A comparison of the Asia Travel audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Asia Travel audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male