Dstillery Audiences

ASSORTED TOPICS #11259 (VACATION, TRAVEL, AUTOMOTIVE ENTERTAINMENT, DIET)

Audience Size: 145.8 Thousand Devices

Explore the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) Audience

Below you'll find more information about the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience, broken down in different categories based on their digital and physical behaviors. These are 145.8 thousand unique devices whose actions qualify for the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience is Ancestry Researchers.

Interest Composition Index
Ancestry Researchers 53.44% 26.40x
UFC and MMA Fans 39.52% 22.42x
Automotive Racing Enthusiasts 33.87% 20.98x
Mortgage Researchers 46.67% 20.68x
Voice Over Internet Protocol (VoIP) Users 30.97% 19.35x
Retirees 36.29% 19.04x
Loan Comparison Researchers 50.17% 18.21x
Godiva Chocolate Fans 46.95% 17.80x
Pain Medication Users 41.04% 17.60x
Budget Grocery Shoppers 32.06% 16.35x
Composition Percentage: The overlap percentage between the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience and the Interest attribute.
Index: A comparison of the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience is Old Navy.

Location Composition Index
Old Navy 0.06% 1.47x
Victoria's Secret 0.08% 1.34x
Chicos 0.05% 1.33x
Gap 0.08% 1.02x
Lululemon 0.03% 0.98x
Talbots 0.03% 0.93x
Carhartt 0.14% 0.92x
American Eagle Outfitters 0.03% 0.85x
The Childrens Place 0.03% 0.78x
Coach 0.01% 0.32x
Composition Percentage: The overlap percentage between the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience and the Location attribute.
Index: A comparison of the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience is pressroomvip.com.

Website Composition Index
pressroomvip.com 19.11% 470.44x
popularscience.tv 10.34% 286.32x
business.com 8.32% 210.68x
boatingmag.tv 7.46% 208.17x
motorcyclistonline.tv 7.58% 194.22x
kingofwake.tv 5.85% 158.49x
frank151.com 10.24% 154.38x
ridertv.com 5.67% 146.23x
petbreeds.com 4.83% 131.49x
insidegov.com 6.14% 123.58x
Composition Percentage: The overlap percentage between the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience and the Web attribute.
Index: A comparison of the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 3.77% 56.82x
Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 3.71% 46.67x
Toronto Tourism 2.42% 33.21x
Humor & Entertainment 4.34% 32.83x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.63% 27.76x
Right Wing Blogs - Political Activism 6.93% 27.63x
Natural & Healthy Living Researchers 2.16% 25.95x
Discount Shopping 11.96% 25.36x
Assorted Topics #11657 (Conservative News, Politics, Viral Media) 18.99% 24.91x
Celebrity Gossip & Viral News 81.57% 23.53x
Composition Percentage: The overlap percentage between the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male