Dstillery Audiences

ASSORTED TOPICS #11557 (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 5.8 Million Devices

Explore the Assorted Topics #11557 (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics #11557 (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Assorted Topics #11557 (News, Entertainment, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics #11557 (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics #11557 (News, Entertainment, Viral Media) audience is Luxury Second Home Owners.

Interest Composition Index
Luxury Second Home Owners 19.36% 12.15x
Wedding Registrants 20.22% 12.10x
Home and Garden TV Fans 21.42% 11.29x
TV Junkies 16.55% 11.29x
Cholesterol Researchers 18.53% 11.24x
Online Home Decor Shoppers 19.22% 11.11x
Luxury Travel Researchers 18.89% 10.99x
Breast Cancer Fund Raisers 17.75% 10.67x
Hair Care Shoppers 18.71% 10.67x
Bargain Shopping Researchers 19.47% 10.61x
Composition Percentage: The overlap percentage between the Assorted Topics #11557 (News, Entertainment, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics #11557 (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics #11557 (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics #11557 (News, Entertainment, Viral Media) audience is Supreme.

Location Composition Index
Supreme 0.01% 1.61x
Everlane 0.00% 1.33x
Urban Outfitters 0.04% 1.27x
Saint Laurent Paris 0.01% 1.21x
Zara 0.03% 1.18x
LOFT 0.04% 1.16x
LL Bean 0.01% 1.15x
Ann Taylor 0.02% 1.13x
Talbots 0.05% 1.12x
Eddie Bauer 0.01% 1.11x
Composition Percentage: The overlap percentage between the Assorted Topics #11557 (News, Entertainment, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics #11557 (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics #11557 (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics #11557 (News, Entertainment, Viral Media) audience is weather.weatherbug.com.

Website Composition Index
weather.weatherbug.com 1.01% 45.68x
refinery29.com 3.58% 41.50x
cmt.com 1.57% 40.31x
islands.com 3.82% 39.20x
syfy.com 4.34% 34.52x
greatamericancountry.com 3.54% 33.84x
wideopenpets.com 2.54% 33.84x
travelchannel.com 23.44% 33.59x
cntraveller.com 3.98% 31.20x
today.com 29.72% 31.17x
Composition Percentage: The overlap percentage between the Assorted Topics #11557 (News, Entertainment, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics #11557 (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics #11557 (News, Entertainment, Viral Media) audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.36% 14.26x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.18% 11.32x
Local & Travel England - East Midlands 0.13% 10.00x
Travel, Food, Fashion & Fitness 1.91% 9.98x
Consumer Rewards 0.50% 9.82x
Assorted Topics #11381 (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 3.05% 9.71x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.72% 9.60x
Assorted Topics #11348 (Puzzles, Travel Tips, Tech Reviews, Cooking) 12.95% 9.53x
Bridal Fashion 1.56% 9.32x
Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.41% 9.31x
Composition Percentage: The overlap percentage between the Assorted Topics #11557 (News, Entertainment, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics #11557 (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics #11557 (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female