Dstillery Audiences

ASSORTED TOPICS #11609 (DISCOUNT STORES, SPORTING GOODS, VIRAL MEDIA)

Audience Size: 77.7 Thousand Devices

Explore the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) Audience

Below you'll find more information about the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 77.7 thousand unique devices whose actions qualify for the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 40.14% 17.42x
Discount Big Box Shoppers 28.39% 16.50x
Drug Store Shoppers 32.09% 15.76x
Fragrance Shoppers 36.83% 14.42x
Recreational Sports Participants 29.78% 13.59x
Budget Grocery Shoppers 25.75% 13.32x
Engagement Ring Shoppers 31.14% 13.29x
Jewelry & Watch Shoppers 26.29% 13.29x
Patriotic Party Decoration Shoppers 29.47% 13.26x
Sporting Goods Shoppers 23.66% 13.18x
Composition Percentage: The overlap percentage between the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.11% 1.64x
Carhartt 0.22% 1.17x
Gap 0.05% 0.55x
Composition Percentage: The overlap percentage between the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience is rossstores.com.

Website Composition Index
rossstores.com 82.31% 174.76x
charlotterusse.com 6.04% 65.22x
agacistore.com 4.15% 49.03x
fashionnova.com 3.60% 46.91x
aarons.com 3.14% 41.43x
livecareer.com 2.50% 35.66x
big5sportinggoods.com 2.20% 33.91x
rue21.com 14.21% 33.47x
spirithalloween.com 5.75% 32.27x
baseballexpress.com 2.10% 32.07x
Composition Percentage: The overlap percentage between the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 3.28% 19.20x
Spanish Lifestyle & Health 1.58% 19.13x
Low Budget Shoppers 3.58% 18.40x
Toys Shopping 8.37% 17.11x
Southern California Cluster 2.20% 16.54x
Costumes 1.32% 16.38x
Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) 5.89% 16.22x
Hair & Beauty 6.34% 15.00x
Sports Apparel 1.03% 14.84x
African-American Hair 6.63% 14.69x
Composition Percentage: The overlap percentage between the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female