Dstillery Audiences

ASSORTED TOPICS #11609 (DISCOUNT STORES, SPORTING GOODS, VIRAL MEDIA)

Audience Size: 81 Thousand Devices

Explore the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) Audience

Below you'll find more information about the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 81 thousand unique devices whose actions qualify for the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 41.03% 16.83x
Discount Big Box Shoppers 28.38% 16.07x
Drug Store Shoppers 32.23% 15.14x
Fragrance Shoppers 38.80% 13.95x
Recreational Sports Participants 30.82% 13.33x
Kids Clothing Shoppers 29.36% 13.14x
Budget Grocery Shoppers 26.22% 13.00x
Jewelry & Watch Shoppers 27.40% 12.99x
Sporting Goods Shoppers 24.90% 12.95x
Engagement Ring Shoppers 32.98% 12.83x
Composition Percentage: The overlap percentage between the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.28x
Gap 0.06% 0.82x
Composition Percentage: The overlap percentage between the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience is rossstores.com.

Website Composition Index
rossstores.com 78.69% 188.86x
charlotterusse.com 6.93% 65.61x
agacistore.com 4.06% 48.86x
gnc.com 2.90% 42.97x
fashionnova.com 3.89% 42.13x
seaworldparks.com 2.87% 41.31x
aarons.com 3.44% 38.73x
livecareer.com 2.92% 35.38x
stage.com 2.69% 34.81x
enfemenino.com 2.36% 33.38x
Composition Percentage: The overlap percentage between the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 3.64% 19.35x
Toys Shopping 8.40% 18.43x
Spanish Lifestyle & Health 1.58% 18.20x
Low Budget Shoppers 3.81% 18.13x
Costumes 1.46% 16.87x
Southern California Cluster 2.44% 16.76x
Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) 6.14% 16.00x
Cheerleading 2.02% 15.81x
Action Sports 2.86% 14.91x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.13% 14.60x
Composition Percentage: The overlap percentage between the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999