Dstillery Audiences

ASSORTED TOPICS #11872 (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 828.9 Thousand Devices

Explore the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 828.9 thousand unique devices whose actions qualify for the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 26.40% 14.65x
Montana and Idaho Trip Planners 29.17% 13.30x
Oregon Ducks Fans 22.05% 12.43x
Aspen Trip Planners 22.36% 12.21x
Liberal News Readers 15.97% 11.35x
Arizona Wildcats Fans 20.36% 11.30x
Ski House Second Home Owners 19.72% 11.01x
Gonzaga Bulldogs Fans 20.19% 10.65x
Financial Business Intelligence Researchers 16.00% 10.59x
Country Music Fans 16.47% 10.57x
Composition Percentage: The overlap percentage between the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.49x
Carhartt 0.24% 1.41x
Zumiez 0.03% 1.23x
Chicos 0.04% 1.06x
REI 0.01% 0.98x
Lane Bryant 0.03% 0.97x
Eddie Bauer 0.01% 0.82x
Express 0.02% 0.81x
Gap 0.07% 0.80x
Journeys 0.02% 0.79x
Composition Percentage: The overlap percentage between the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience is metrapark.com.

Website Composition Index
metrapark.com 3.18% 368.13x
kxlh.com 4.13% 328.43x
kfbb.com 4.46% 319.70x
kpax.com 15.16% 309.13x
abcfoxmontana.com 12.64% 307.45x
billingsclinic.com 4.60% 303.28x
kxlf.com 2.31% 293.22x
sidneyherald.com 2.20% 273.17x
montana.edu 1.93% 273.04x
nbcmontana.com 13.67% 270.14x
Composition Percentage: The overlap percentage between the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 7.88% 22.16x
North Dakota Cluster 9.65% 20.60x
Colorado Cluster 8.64% 19.41x
National Parks 4.67% 18.24x
South Dakota Cluster 6.20% 17.36x
Alaska Cluster 3.75% 17.22x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.35% 16.42x
Farming & Agriculture 2.74% 15.34x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.63% 14.27x
Pacific Northwest Information Research Cluster 12.68% 13.95x
Composition Percentage: The overlap percentage between the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics #11872 (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male