Dstillery Audiences

ASSORTED TOPICS (AUTO, HOBBIES, VIRAL MEDIA)

Audience Size: 2.6 Million Devices

Explore the Assorted Topics (Auto, Hobbies, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Auto, Hobbies, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Assorted Topics (Auto, Hobbies, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Auto, Hobbies, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Auto, Hobbies, Viral Media) audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 42.71% 28.64x
Tesla Enthusiasts 40.23% 28.45x
Electric Vehicle Shoppers 40.91% 27.73x
Automotive News Readers 37.55% 27.72x
BMW Vehicle Shoppers 40.08% 27.35x
Car Buyers 36.89% 21.68x
Car Collector Enthusiasts 37.24% 21.63x
Techies 26.85% 19.97x
Audi Vehicle Shoppers 29.71% 17.62x
Motorcycle Enthusiasts 28.46% 17.48x
Composition Percentage: The overlap percentage between the Assorted Topics (Auto, Hobbies, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Auto, Hobbies, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Auto, Hobbies, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Auto, Hobbies, Viral Media) audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.41x
REI 0.02% 1.40x
Jos A. Bank Clothiers 0.39% 1.31x
Carhartt 0.01% 1.27x
Topshop 0.02% 1.25x
Ralph Lauren 0.02% 1.25x
Mens Wearhouse 0.60% 1.25x
Kate Spade 0.04% 1.21x
The North Face 0.03% 1.17x
Tommy Bahama 0.03% 1.17x
Composition Percentage: The overlap percentage between the Assorted Topics (Auto, Hobbies, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Auto, Hobbies, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Auto, Hobbies, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Auto, Hobbies, Viral Media) audience is bmwblog.com.

Website Composition Index
bmwblog.com 6.68% 82.02x
carscoops.com 14.07% 76.16x
carthrottle.com 10.41% 73.39x
autospies.com 1.87% 72.27x
teslarati.com 10.48% 71.77x
autoclassics.com 2.28% 67.13x
insideevs.com 16.03% 61.40x
engineswapdepot.com 1.43% 52.76x
thedrive.com 80.43% 52.02x
spaceflightinsider.com 1.01% 50.94x
Composition Percentage: The overlap percentage between the Assorted Topics (Auto, Hobbies, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Auto, Hobbies, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Auto, Hobbies, Viral Media) audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.21% 28.08x
Motorcycle Racing Researchers 1.55% 25.77x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.35% 22.50x
Motorsport Equipment 9.11% 19.93x
General Interest 0.35% 17.95x
Motorcycles & Snowmobiles 7.40% 17.69x
Assorted Topics (Power Trains, Drones, Web Design) 2.38% 16.21x
Car Enthusiasts 10.54% 14.61x
Space & National Security 7.76% 14.05x
Car Information 56.31% 12.94x
Composition Percentage: The overlap percentage between the Assorted Topics (Auto, Hobbies, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Auto, Hobbies, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Auto, Hobbies, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male