Dstillery Audiences

ASSORTED TOPICS (AUTO, HOBBIES, VIRAL MEDIA)

Audience Size: 1.8 Million Devices

Explore the Assorted Topics (Auto, Hobbies, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Auto, Hobbies, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Assorted Topics (Auto, Hobbies, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Auto, Hobbies, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Auto, Hobbies, Viral Media) audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 53.23% 28.82x
Tesla Enthusiasts 49.96% 28.28x
BMW Vehicle Shoppers 49.13% 28.10x
Electric Vehicle Shoppers 51.05% 27.51x
Automotive News Readers 44.06% 25.91x
Car Buyers 43.42% 22.90x
Car Collector Enthusiasts 43.53% 21.47x
Techies 34.19% 21.13x
Audi Vehicle Shoppers 35.33% 18.98x
Space Travel Enthusiasts 32.42% 17.78x
Composition Percentage: The overlap percentage between the Assorted Topics (Auto, Hobbies, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Auto, Hobbies, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Auto, Hobbies, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Auto, Hobbies, Viral Media) audience is Michael Kors.

Location Composition Index
Michael Kors 0.04% 1.57x
REI 0.03% 1.52x
Eddie Bauer 0.02% 1.50x
Lorna Jane 0.01% 1.41x
Ralph Lauren 0.01% 1.36x
Joe's Jeans 0.01% 1.36x
Patagonia 0.02% 1.35x
Chicos 0.06% 1.33x
Gymboree 0.04% 1.31x
Forever 21 0.06% 1.27x
Composition Percentage: The overlap percentage between the Assorted Topics (Auto, Hobbies, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Auto, Hobbies, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Auto, Hobbies, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Auto, Hobbies, Viral Media) audience is bmwblog.com.

Website Composition Index
bmwblog.com 5.83% 144.20x
insideevs.com 15.98% 133.38x
carscoops.com 18.78% 129.48x
carthrottle.com 9.94% 124.48x
teslarati.com 15.47% 118.53x
autospies.com 3.27% 104.31x
bringatrailer.com 1.19% 99.15x
autoclassics.com 3.82% 93.65x
corvetteonline.com 1.50% 90.45x
thedrive.com 73.16% 83.35x
Composition Percentage: The overlap percentage between the Assorted Topics (Auto, Hobbies, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Auto, Hobbies, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Auto, Hobbies, Viral Media) audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.30% 44.80x
Motorcycle Racing Researchers 1.67% 36.79x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.89% 28.76x
Motorsport Equipment 10.10% 26.59x
Motorcycles & Snowmobiles 7.24% 25.71x
General Interest 0.52% 24.83x
Car Enthusiasts 11.33% 20.82x
Assorted Topics (Power Trains, Drones, Web Design) 2.01% 18.87x
Space & National Security 9.77% 18.07x
Car Information 56.74% 17.92x
Composition Percentage: The overlap percentage between the Assorted Topics (Auto, Hobbies, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Auto, Hobbies, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Auto, Hobbies, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male