Dstillery Audiences

ASSORTED TOPICS (AUTO, HOBBIES, VIRAL MEDIA)

Audience Size: 2.2 Million Devices

Explore the Assorted Topics (Auto, Hobbies, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Auto, Hobbies, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Assorted Topics (Auto, Hobbies, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Auto, Hobbies, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Auto, Hobbies, Viral Media) audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 46.04% 31.75x
Tesla Enthusiasts 43.60% 30.68x
BMW Vehicle Shoppers 43.03% 30.54x
Electric Vehicle Shoppers 44.20% 30.03x
Automotive News Readers 40.40% 29.45x
Car Buyers 38.46% 24.15x
Car Collector Enthusiasts 39.75% 22.95x
Techies 30.39% 21.96x
Audi Vehicle Shoppers 31.36% 19.70x
Space Travel Enthusiasts 27.53% 19.11x
Composition Percentage: The overlap percentage between the Assorted Topics (Auto, Hobbies, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Auto, Hobbies, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Auto, Hobbies, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Auto, Hobbies, Viral Media) audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 1.38x
Eddie Bauer 0.02% 1.34x
REI 0.02% 1.28x
Kate Spade 0.01% 1.22x
J. Crew 0.03% 1.21x
Jos A. Bank Clothiers 0.30% 1.20x
Columbia 0.01% 1.20x
Brooks Brothers 0.03% 1.16x
The North Face 0.02% 1.14x
Urban Outfitters 0.04% 1.14x
Composition Percentage: The overlap percentage between the Assorted Topics (Auto, Hobbies, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Auto, Hobbies, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Auto, Hobbies, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Auto, Hobbies, Viral Media) audience is bmwblog.com.

Website Composition Index
bmwblog.com 6.52% 104.07x
insideevs.com 12.93% 101.06x
carscoops.com 15.14% 100.18x
carthrottle.com 9.65% 92.07x
teslarati.com 12.10% 90.84x
autospies.com 2.43% 87.79x
autoclassics.com 2.93% 81.00x
corvetteonline.com 1.14% 76.75x
thedrive.com 79.95% 64.73x
warisboring.com 1.75% 58.89x
Composition Percentage: The overlap percentage between the Assorted Topics (Auto, Hobbies, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Auto, Hobbies, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Auto, Hobbies, Viral Media) audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.24% 32.78x
Motorcycle Racing Researchers 1.48% 29.95x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 4.20% 25.58x
Motorsport Equipment 9.42% 22.39x
Motorcycles & Snowmobiles 6.91% 20.62x
General Interest 0.41% 20.61x
Car Enthusiasts 10.65% 17.02x
Assorted Topics (Power Trains, Drones, Web Design) 2.20% 17.00x
Space & National Security 8.14% 15.15x
Car Information 55.85% 15.11x
Composition Percentage: The overlap percentage between the Assorted Topics (Auto, Hobbies, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Auto, Hobbies, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Auto, Hobbies, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male