Dstillery Audiences

ASSORTED TOPICS (BOATING, ENTERTAINMENT, GOSSIP, WELLNESS)

Audience Size: 3.1 Million Devices

Explore the Assorted Topics (Boating, Entertainment, Gossip, Wellness) Audience

Below you'll find more information about the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Mens Fitness Publication Readers.

Interest Composition Index
Mens Fitness Publication Readers 28.27% 10.59x
Home Design and Living Publication Readers 28.04% 10.41x
Financial News Readers 30.78% 10.39x
Wine Lovers 28.35% 10.25x
Home Design Enthusiasts 29.50% 10.09x
Liberal News Readers 28.62% 10.03x
Boston Trip Planners 30.28% 10.02x
Eco-Conscious Consumers 29.72% 9.90x
Techies 26.75% 9.86x
Cholesterol Researchers 30.23% 9.80x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.64x
Patagonia 0.01% 1.54x
Madewell 0.03% 1.54x
REI 0.02% 1.50x
Zara 0.03% 1.48x
Chicos 0.05% 1.43x
Forever 21 0.05% 1.41x
American Apparel 0.03% 1.40x
Hollister 0.05% 1.39x
Zumiez 0.07% 1.39x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is slingbox.com.

Website Composition Index
slingbox.com 1.09% 60.25x
cad-comic.com 3.89% 50.32x
worldsurfleague.com 2.51% 46.96x
whathifi.com 13.04% 37.23x
jeanetteshealthyliving.com 1.52% 36.61x
boatingmag.com 4.65% 36.37x
dronedj.com 2.54% 33.43x
surfline.com 6.17% 33.02x
lovelylittlekitchen.com 4.12% 32.20x
brooklynfarmgirl.com 4.37% 32.13x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 20.47x
Consumer Rewards 0.15% 14.77x
Scuba Diving 0.20% 14.53x
Travel, Food, Fashion & Fitness 2.26% 12.16x
Comedy Content 0.38% 12.15x
Action Sports 1.10% 12.10x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.15% 11.13x
DIY Decoration & Furniture 2.23% 11.13x
Environmentally Friendly Cars 0.04% 11.06x
Female Lifestyle Content Readers 3.97% 10.48x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male