Dstillery Audiences

ASSORTED TOPICS (BOATING, ENTERTAINMENT, GOSSIP, WELLNESS)

Audience Size: 2 Million Devices

Explore the Assorted Topics (Boating, Entertainment, Gossip, Wellness) Audience

Below you'll find more information about the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Financial News Readers.

Interest Composition Index
Financial News Readers 14.42% 14.38x
Mens Fitness Publication Readers 14.00% 14.21x
Camera Review Readers 19.07% 13.20x
Men's Health Researchers 13.01% 13.17x
Boston Trip Planners 12.91% 13.13x
Liberal News Readers 13.15% 12.60x
Advertising Professionals 14.47% 12.32x
Tech News Enthusiasts 17.50% 12.07x
Financial Business Intelligence Researchers 14.06% 11.92x
Beach House Second Home Owners 10.43% 11.84x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.93x
Forever 21 0.01% 1.57x
LOFT 0.02% 1.41x
Chicos 0.02% 1.41x
Talbots 0.01% 1.29x
Banana Republic 0.02% 1.28x
Journeys 0.02% 1.21x
Old Navy 0.02% 1.11x
Buckle 0.01% 1.11x
American Eagle Outfitters 0.01% 1.11x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is acquiremag.com.

Website Composition Index
acquiremag.com 1.02% 46.33x
grizzlybearblues.com 1.36% 35.84x
widerightnattylite.com 1.27% 32.87x
worldsurfleague.com 1.39% 31.44x
surfline.com 2.07% 28.88x
lovelylittlekitchen.com 2.43% 28.46x
boatingmag.com 3.52% 27.32x
fitwirr.com 2.10% 26.80x
gethealthyu.com 2.93% 26.63x
thefirstyearblog.com 3.41% 26.38x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Action Sports.

Content Affinity Composition Index
Action Sports 0.22% 14.66x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.80% 13.04x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 12.43x
Assorted Topics (Television, Origami, Men's Health) 0.49% 11.43x
Vegans & Animal Welfare 0.13% 11.16x
Canada Consumer Product Cluster 0.61% 10.02x
High-End Audio 2.26% 9.75x
Watches Retail 0.44% 9.45x
Female Lifestyle Content Readers 1.11% 8.97x
Australia & New Zealand Media 0.72% 8.84x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male