Dstillery Audiences

ASSORTED TOPICS (BOATING, ENTERTAINMENT, GOSSIP, WELLNESS)

Audience Size: 1.7 Million Devices

Explore the Assorted Topics (Boating, Entertainment, Gossip, Wellness) Audience

Below you'll find more information about the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 24.80% 14.43x
Cholesterol Researchers 22.78% 14.31x
Recipe Researchers 27.10% 14.21x
Bargain Shopping Researchers 22.17% 13.44x
Healthy Eaters 22.22% 13.32x
Home Kitchen Chefs 22.58% 13.28x
Beach House Second Home Owners 23.08% 13.26x
Financial News Readers 21.24% 13.23x
Coupon Researchers 24.25% 13.13x
Nutrition Conscious Eaters 22.04% 13.08x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Intermix.

Location Composition Index
Intermix 0.02% 2.01x
Levi Strauss 0.02% 1.84x
Supreme 0.02% 1.71x
Calvin Klein 0.01% 1.46x
REI 0.03% 1.46x
American Apparel 0.05% 1.35x
Madewell 0.02% 1.31x
Urban Outfitters 0.07% 1.31x
Zara 0.03% 1.31x
J. Crew 0.04% 1.30x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is slingbox.com.

Website Composition Index
slingbox.com 6.24% 149.96x
worldsurfleague.com 2.38% 124.75x
kakaku.com 1.08% 109.08x
tvland.com 1.11% 94.05x
gofundme.com 1.42% 92.30x
filmon.com 1.65% 90.13x
fcbarcelonanoticias.com 2.22% 85.92x
lovelylittlekitchen.com 6.28% 85.77x
y10.com 3.08% 82.85x
dotapicker.com 3.38% 81.46x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.72% 38.54x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.33% 30.71x
Assorted Topics (Family, Household Wellness, The Beach) 5.61% 19.15x
Female Lifestyle Content Readers 5.15% 17.98x
Assorted Topics (Television, Origami, Men's Health) 0.24% 17.52x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 5.00% 17.28x
Consumer Rewards 0.77% 16.88x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.69% 16.61x
Comedy Content 0.70% 16.42x
DIY Decoration & Furniture 3.50% 16.14x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female