ASSORTED TOPICS (BOATING, ENTERTAINMENT, GOSSIP, WELLNESS)
Audience Size: 1.9 Million Devices
Explore the Assorted Topics (Boating, Entertainment, Gossip, Wellness) Audience
Below you'll find more information about the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience.
INTERESTS
The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Home Design and Living Publication Readers.
| Interest | Composition | Index |
| Home Design and Living Publication Readers | 24.84% | 16.49x |
| Cholesterol Researchers | 22.20% | 15.66x |
| Misc-Deal Seekers or Coupon Shoppers | 24.05% | 15.64x |
| Bargain Shopping Researchers | 21.66% | 15.15x |
| Recipe Researchers | 27.18% | 15.14x |
| Home Custom Bedroom Decorators | 21.10% | 15.13x |
| Beach House Second Home Owners | 22.34% | 14.94x |
| Financial News Readers | 19.90% | 14.91x |
| Home Design Enthusiasts | 23.43% | 14.70x |
| Custom Home Lighting Shoppers | 21.92% | 14.49x |
Composition Percentage:
The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
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APPAREL RETAILERS
The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 1.60x |
| Ralph Lauren | 0.02% | 1.56x |
| Levi Strauss | 0.01% | 1.52x |
| Intermix | 0.01% | 1.47x |
| Gap | 0.07% | 1.46x |
| Tommy Bahama | 0.02% | 1.44x |
| American Apparel | 0.05% | 1.42x |
| Kate Spade | 0.02% | 1.40x |
| Club Monaco | 0.02% | 1.37x |
| Bonobos | 0.06% | 1.34x |
Composition Percentage:
The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
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WEBSITES
The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is slingbox.com.
| Website | Composition | Index |
| slingbox.com | 4.07% | 117.86x |
| kakaku.com | 1.24% | 101.09x |
| worldsurfleague.com | 3.23% | 92.28x |
| gofundme.com | 1.01% | 76.03x |
| lovelylittlekitchen.com | 5.61% | 72.60x |
| filmon.com | 1.10% | 72.15x |
| fcbarcelonanoticias.com | 1.50% | 69.60x |
| jeanetteshealthyliving.com | 2.92% | 68.36x |
| y10.com | 2.07% | 66.70x |
| dotapicker.com | 2.30% | 66.26x |
Composition Percentage:
The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.36% | 29.98x |
| Scuba Diving | 0.56% | 22.47x |
| Consumer Rewards | 0.53% | 18.40x |
| Assorted Topics (Television, Origami, Men's Health) | 0.21% | 16.82x |
| Female Lifestyle Content Readers | 5.54% | 16.43x |
| Assorted Topics (Family, Household Wellness, The Beach) | 6.06% | 16.35x |
| Comedy Content | 0.67% | 15.90x |
| DIY Decoration & Furniture | 3.49% | 14.96x |
| Coupons & Family | 7.64% | 14.77x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 4.87% | 14.48x |
Composition Percentage:
The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
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DEMOGRAPHICS
The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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