Dstillery Audiences

ASSORTED TOPICS (BOATING, ENTERTAINMENT, GOSSIP, WELLNESS)

Audience Size: 1.9 Million Devices

Explore the Assorted Topics (Boating, Entertainment, Gossip, Wellness) Audience

Below you'll find more information about the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 24.84% 16.49x
Cholesterol Researchers 22.20% 15.66x
Misc-Deal Seekers or Coupon Shoppers 24.05% 15.64x
Bargain Shopping Researchers 21.66% 15.15x
Recipe Researchers 27.18% 15.14x
Home Custom Bedroom Decorators 21.10% 15.13x
Beach House Second Home Owners 22.34% 14.94x
Financial News Readers 19.90% 14.91x
Home Design Enthusiasts 23.43% 14.70x
Custom Home Lighting Shoppers 21.92% 14.49x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.60x
Ralph Lauren 0.02% 1.56x
Levi Strauss 0.01% 1.52x
Intermix 0.01% 1.47x
Gap 0.07% 1.46x
Tommy Bahama 0.02% 1.44x
American Apparel 0.05% 1.42x
Kate Spade 0.02% 1.40x
Club Monaco 0.02% 1.37x
Bonobos 0.06% 1.34x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is slingbox.com.

Website Composition Index
slingbox.com 4.07% 117.86x
kakaku.com 1.24% 101.09x
worldsurfleague.com 3.23% 92.28x
gofundme.com 1.01% 76.03x
lovelylittlekitchen.com 5.61% 72.60x
filmon.com 1.10% 72.15x
fcbarcelonanoticias.com 1.50% 69.60x
jeanetteshealthyliving.com 2.92% 68.36x
y10.com 2.07% 66.70x
dotapicker.com 2.30% 66.26x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.36% 29.98x
Scuba Diving 0.56% 22.47x
Consumer Rewards 0.53% 18.40x
Assorted Topics (Television, Origami, Men's Health) 0.21% 16.82x
Female Lifestyle Content Readers 5.54% 16.43x
Assorted Topics (Family, Household Wellness, The Beach) 6.06% 16.35x
Comedy Content 0.67% 15.90x
DIY Decoration & Furniture 3.49% 14.96x
Coupons & Family 7.64% 14.77x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 4.87% 14.48x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male