Dstillery Audiences

ASSORTED TOPICS (BOATING, ENTERTAINMENT, GOSSIP, WELLNESS)

Audience Size: 2.8 Million Devices

Explore the Assorted Topics (Boating, Entertainment, Gossip, Wellness) Audience

Below you'll find more information about the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Financial News Readers.

Interest Composition Index
Financial News Readers 26.12% 13.27x
Home Design and Living Publication Readers 27.70% 12.87x
Cholesterol Researchers 26.35% 12.85x
Mens Fitness Publication Readers 26.78% 12.73x
Wine Lovers 26.90% 12.68x
Home Custom Bedroom Decorators 24.99% 12.64x
Custom Home Lighting Shoppers 24.99% 12.63x
Beach House Second Home Owners 26.29% 12.60x
Home Design Enthusiasts 28.09% 12.60x
Eco-Conscious Consumers 26.32% 12.49x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.01x
Zara 0.03% 1.89x
Club Monaco 0.01% 1.71x
Ralph Lauren 0.02% 1.65x
Madewell 0.02% 1.56x
Coach 0.04% 1.55x
Aeropostale 0.06% 1.49x
Uniqlo 0.02% 1.49x
Jos A. Bank Clothiers 0.04% 1.46x
Brooks Brothers 0.03% 1.43x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is slingbox.com.

Website Composition Index
slingbox.com 1.40% 80.89x
auto123.com 1.25% 70.45x
cad-comic.com 4.92% 68.77x
kakaku.com 1.02% 66.75x
acquiremag.com 1.01% 66.04x
worldsurfleague.com 2.81% 58.75x
whathifi.com 10.76% 53.91x
jeanetteshealthyliving.com 1.72% 49.11x
boatingmag.com 5.90% 46.42x
dronedj.com 2.47% 44.40x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.27% 25.76x
Consumer Rewards 0.20% 17.42x
Scuba Diving 0.26% 15.04x
Comedy Content 0.44% 14.98x
Travel, Food, Fashion & Fitness 2.53% 14.78x
Action Sports 1.25% 14.61x
Environmentally Friendly Cars 0.06% 14.33x
DIY Decoration & Furniture 2.52% 13.84x
Female Lifestyle Content Readers 4.45% 13.20x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.09% 12.41x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male