Dstillery Audiences

ASSORTED TOPICS (BOATING, ENTERTAINMENT, GOSSIP, WELLNESS)

Audience Size: 2.4 Million Devices

Explore the Assorted Topics (Boating, Entertainment, Gossip, Wellness) Audience

Below you'll find more information about the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Financial News Readers.

Interest Composition Index
Financial News Readers 25.84% 12.27x
Home Design and Living Publication Readers 28.05% 12.11x
Cholesterol Researchers 27.02% 12.06x
Home Custom Bedroom Decorators 26.15% 11.88x
Custom Home Lighting Shoppers 26.14% 11.88x
Home Design Enthusiasts 28.17% 11.78x
Mens Fitness Publication Readers 26.51% 11.77x
Wine Lovers 27.07% 11.68x
Eco-Conscious Consumers 26.84% 11.68x
Beach House Second Home Owners 27.65% 11.65x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.54x
Express 0.04% 1.54x
Uniqlo 0.02% 1.47x
Armani 0.03% 1.44x
Patagonia 0.01% 1.40x
REI 0.02% 1.39x
Bonobos 0.11% 1.36x
Kate Spade 0.03% 1.33x
Madewell 0.01% 1.33x
White House Black Market 0.43% 1.28x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is slingbox.com.

Website Composition Index
slingbox.com 2.01% 83.12x
somethingpositive.net 1.17% 77.32x
auto123.com 2.37% 71.99x
worldsurfleague.com 2.81% 66.14x
cad-comic.com 5.55% 65.06x
acquiremag.com 1.00% 62.97x
whathifi.com 10.05% 55.01x
jeanetteshealthyliving.com 1.92% 50.82x
leasticoulddo.com 1.03% 50.53x
y10.com 1.05% 50.00x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.28% 25.90x
Consumer Rewards 0.29% 16.65x
Scuba Diving 0.34% 16.33x
Comedy Content 0.48% 14.35x
Action Sports 1.37% 13.65x
Travel, Food, Fashion & Fitness 2.60% 13.56x
Environmentally Friendly Cars 0.07% 13.21x
DIY Decoration & Furniture 2.65% 13.19x
Female Lifestyle Content Readers 4.67% 13.18x
Golf & Boats 0.02% 12.86x
Composition Percentage: The overlap percentage between the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Boating, Entertainment, Gossip, Wellness) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male