Dstillery Audiences

ASSORTED TOPICS (DISCOUNT STORES, SPORTING GOODS, VIRAL MEDIA)

Audience Size: 14.6 Thousand Devices

Explore the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 thousand unique devices whose actions qualify for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 77.17% 23.30x
Budget Grocery Shoppers 62.44% 21.15x
Bed & Bath Shoppers 73.86% 20.77x
Discount Big Box Shoppers 66.49% 19.49x
Drug Store Shoppers 66.49% 19.37x
Bargain Shopping Researchers 55.21% 19.35x
Orlando Activities Researchers 53.95% 18.68x
Shapewear & Leggings Shoppers 55.01% 18.68x
Dance Clothing Shoppers 59.26% 18.43x
Cold and Flu Prevention Researchers 50.43% 18.38x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Old Navy.

Location Composition Index
Old Navy 0.13% 2.13x
Columbia 0.03% 1.98x
Hugo Boss 0.06% 1.97x
REI 0.03% 1.95x
Forever 21 0.07% 1.92x
Gymboree 0.07% 1.85x
Lululemon 0.05% 1.83x
Urban Outfitters 0.06% 1.79x
Journeys 0.13% 1.79x
Madewell 0.05% 1.73x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is walmart.com.

Website Composition Index
walmart.com 50.09% 38.54x
familydollar.com 22.04% 35.25x
kraftrecipes.com 15.86% 30.88x
tbdress.com 13.40% 29.57x
ericdress.com 11.38% 28.04x
remax.com 13.77% 26.60x
ticketmaster.com 9.04% 25.13x
dollartree.com 39.33% 25.12x
riteaid.com 12.61% 24.82x
seaworld.com 10.57% 24.41x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 1.34% 159.98x
Canada News 1.51% 125.33x
Canadian Construction & Renovation Research Cluster 2.90% 74.24x
Discount Shopping 5.18% 46.95x
Toys Shopping 8.83% 39.91x
Southern California Cluster 1.59% 39.88x
Higher-End Fashion Brands 1.33% 35.13x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 1.39% 32.34x
Hair & Beauty 4.98% 31.12x
Cheerleading 1.92% 29.58x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female