Dstillery Audiences

ASSORTED TOPICS (DISCOUNT STORES, SPORTING GOODS, VIRAL MEDIA)

Audience Size: 65.6 Thousand Devices

Explore the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 65.6 thousand unique devices whose actions qualify for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 44.04% 20.30x
Discount Big Box Shoppers 32.45% 17.98x
Drug Store Shoppers 35.07% 17.97x
Fragrance Shoppers 41.62% 16.14x
Budget Grocery Shoppers 30.65% 15.61x
Recreational Sports Participants 33.59% 15.02x
Patriotic Party Decoration Shoppers 32.78% 14.91x
Engagement Ring Shoppers 34.71% 14.86x
Dance Clothing Shoppers 34.38% 14.58x
Houston Activity Researchers 27.28% 14.27x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Hollister.

Location Composition Index
Hollister 0.04% 1.84x
Hugo Boss 0.04% 1.58x
Armani 0.04% 1.56x
H&M 0.07% 1.52x
Talbots 0.07% 1.37x
Lane Bryant 0.07% 1.36x
Free People 0.03% 1.32x
Old Navy 0.09% 1.28x
Carhartt 0.19% 1.28x
Mens Wearhouse 0.32% 1.27x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is rossstores.com.

Website Composition Index
rossstores.com 80.69% 220.71x
rue21.com 12.86% 50.29x
spencersonline.com 3.43% 41.03x
spirithalloween.com 5.16% 40.72x
dollargeneral.com 3.61% 40.47x
burlington.com 19.73% 40.37x
toysrus.com 9.43% 39.78x
familydoctor.org 3.49% 35.33x
katespade.com 3.71% 35.14x
searsoutlet.com 6.04% 34.72x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 2.90% 74.24x
Saskatchewan Media & Retail Cluster 2.27% 42.06x
Higher-End Fashion Brands 3.30% 24.97x
Spanish Lifestyle & Health 1.63% 24.07x
Toys Shopping 8.84% 23.03x
Southern California Cluster 2.38% 22.33x
Costumes 1.37% 21.84x
Quebec Job Seeker Cluster 2.72% 21.25x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.63% 20.78x
Low Budget Shoppers 3.30% 19.86x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female