Dstillery Audiences

ASSORTED TOPICS (DISCOUNT STORES, SPORTING GOODS, VIRAL MEDIA)

Audience Size: 49 Thousand Devices

Explore the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 49 thousand unique devices whose actions qualify for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 48.76% 25.61x
Discount Big Box Shoppers 36.36% 23.62x
Budget Grocery Shoppers 31.17% 23.38x
Drug Store Shoppers 39.11% 23.16x
Fragrance Shoppers 41.30% 21.07x
Houston Activity Researchers 29.89% 20.58x
Recreational Sports Participants 37.64% 19.98x
Bargain Shopping Researchers 26.75% 19.93x
Dance Clothing Shoppers 38.07% 19.91x
Orlando Activities Researchers 27.70% 19.65x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Coach.

Location Composition Index
Coach 0.06% 1.83x
LOFT 0.08% 1.65x
Buckle 0.14% 1.64x
Gap 0.06% 1.50x
Urban Outfitters 0.06% 1.36x
Johnston and Murphy 0.08% 1.20x
Chicos 0.04% 1.18x
White House Black Market 0.08% 1.10x
Lane Bryant 0.04% 1.03x
Forever 21 0.04% 1.00x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is rossstores.com.

Website Composition Index
rossstores.com 83.32% 277.36x
rue21.com 13.12% 60.59x
burlington.com 20.86% 51.48x
spirithalloween.com 5.46% 47.46x
toysrus.com 10.05% 45.89x
catofashions.com 4.44% 41.67x
searsoutlet.com 6.62% 39.05x
vitaminshoppe.com 6.38% 38.51x
bbb.org 4.85% 36.25x
swimoutlet.com 3.89% 36.14x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 2.90% 74.24x
Higher-End Fashion Brands 3.20% 27.73x
Toys Shopping 9.26% 27.00x
Southern California Cluster 2.48% 26.57x
Low Budget Shoppers 3.22% 24.73x
Costumes 1.28% 23.89x
Holiday Gifts 1.51% 23.39x
Spanish Lifestyle & Health 1.67% 22.75x
Concert Posters 1.07% 21.50x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 6.53% 21.26x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female