Dstillery Audiences

ASSORTED TOPICS (DISCOUNT STORES, SPORTING GOODS, VIRAL MEDIA)

Audience Size: 39.9 Thousand Devices

Explore the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 39.9 thousand unique devices whose actions qualify for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 52.50% 28.19x
Discount Big Box Shoppers 39.39% 25.41x
Drug Store Shoppers 43.59% 25.14x
Budget Grocery Shoppers 34.02% 24.74x
Teen Girl Clothing Shoppers 52.37% 21.98x
Fragrance Shoppers 43.46% 21.96x
Bargain Shopping Researchers 29.69% 21.57x
Department Store Shoppers 31.06% 21.56x
Houston Activity Researchers 32.36% 21.42x
Recreational Sports Participants 41.50% 21.25x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Carhartt.

Location Composition Index
Carhartt 0.02% 7.44x
Joe's Jeans 0.02% 5.57x
Express Outlets 0.05% 5.25x
Calvin Klein 0.02% 4.30x
LL Bean 0.02% 3.55x
Hollister 0.11% 3.45x
REI 0.05% 3.39x
Saint Laurent Paris 0.03% 3.26x
Dressbarn 0.13% 2.71x
Levi Strauss 0.02% 2.57x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is rossstores.com.

Website Composition Index
rossstores.com 83.60% 319.33x
rue21.com 13.17% 70.08x
burlington.com 20.90% 58.62x
toysrus.com 9.93% 48.91x
tillys.com 7.67% 41.76x
journeys.com 15.13% 41.47x
vitaminshoppe.com 6.38% 41.42x
searsoutlet.com 6.74% 39.38x
bbb.org 4.79% 38.01x
veruta.com 11.39% 37.55x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 1.58% 681.35x
Custom T-Shirts 1.34% 159.98x
Canada News 1.51% 125.33x
Canadian Construction & Renovation Research Cluster 2.90% 74.24x
Germany Cluster 1.32% 73.91x
As Seen On TV Products 0.32% 45.72x
Home Décor, Furniture, & Decorating 0.08% 37.78x
Southern California Cluster 2.85% 31.45x
ISPs & Local Services 0.16% 31.13x
Higher-End Fashion Brands 3.28% 31.08x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female