Dstillery Audiences

ASSORTED TOPICS (DISCOUNT STORES, SPORTING GOODS, VIRAL MEDIA)

Audience Size: 21.5 Thousand Devices

Explore the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 21.5 thousand unique devices whose actions qualify for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 68.46% 26.88x
Bed & Bath Shoppers 69.81% 24.61x
Budget Grocery Shoppers 56.89% 24.56x
Drug Store Shoppers 60.28% 23.71x
Discount Big Box Shoppers 57.29% 23.59x
Bargain Shopping Researchers 49.50% 22.05x
Orlando Activities Researchers 47.06% 21.16x
Recreational Sports Participants 54.14% 21.09x
Department Store Shoppers 52.89% 20.97x
Trendy Shoe Shoppers 48.85% 20.65x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.14% 3.82x
H&M 0.14% 2.89x
Jos A. Bank Clothiers 0.14% 2.47x
Michael Kors 0.09% 2.39x
Columbia 0.03% 1.98x
REI 0.03% 1.95x
Victoria's Secret 0.18% 1.90x
Zara 0.04% 1.89x
Kate Spade 0.04% 1.84x
Madewell 0.05% 1.73x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is sallybeauty.com.

Website Composition Index
sallybeauty.com 25.08% 66.54x
walmart.com 56.83% 36.29x
century21.com 9.18% 35.35x
familydollar.com 21.42% 33.57x
kraftrecipes.com 19.79% 32.69x
avenue.com 8.40% 28.78x
ticketmaster.com 10.13% 28.34x
mejorconsalud.com 6.53% 27.73x
tbdress.com 13.13% 26.86x
calottery.com 7.28% 26.70x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 1.34% 159.98x
Canada News 1.51% 125.33x
Canadian Construction & Renovation Research Cluster 2.90% 74.24x
Higher-End Fashion Brands 2.20% 42.47x
Discount Shopping 6.59% 41.75x
Toys Shopping 9.63% 41.64x
Low Budget Shoppers 3.04% 39.78x
Costumes 1.65% 39.22x
Southern California Cluster 1.95% 38.31x
Concert Posters 1.15% 38.01x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female