Dstillery Audiences

ASSORTED TOPICS (DISCOUNT STORES, SPORTING GOODS, VIRAL MEDIA)

Audience Size: 69.4 Thousand Devices

Explore the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 69.4 thousand unique devices whose actions qualify for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 46.41% 19.59x
Discount Big Box Shoppers 33.51% 17.99x
Drug Store Shoppers 37.26% 17.17x
Fragrance Shoppers 41.10% 15.38x
Recreational Sports Participants 35.45% 15.03x
Patriotic Party Decoration Shoppers 34.37% 14.85x
Engagement Ring Shoppers 35.56% 14.62x
Dance Clothing Shoppers 35.41% 14.60x
Budget Grocery Shoppers 30.16% 14.59x
Houston Activity Researchers 28.28% 14.46x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Old Navy.

Location Composition Index
Old Navy 0.11% 1.75x
J. Crew 0.06% 1.54x
Gymboree 0.05% 1.43x
Armani 0.03% 1.30x
Mens Wearhouse 0.29% 1.30x
Carhartt 0.28% 1.25x
The North Face 0.03% 1.24x
Chicos 0.06% 1.22x
Tommy Bahama 0.03% 1.21x
Gap 0.11% 1.17x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is rossstores.com.

Website Composition Index
rossstores.com 80.67% 219.63x
rue21.com 12.93% 50.57x
spencersonline.com 3.51% 42.15x
spirithalloween.com 5.26% 41.91x
dollargeneral.com 3.67% 41.21x
burlington.com 19.79% 40.44x
toysrus.com 9.47% 40.16x
stage.com 2.86% 39.31x
morphebrushes.com 2.83% 38.61x
familydoctor.org 3.63% 36.88x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Canadian Construction & Renovation Research Cluster.

Content Affinity Composition Index
Canadian Construction & Renovation Research Cluster 2.90% 74.24x
Saskatchewan Media & Retail Cluster 2.27% 42.06x
Spanish Lifestyle & Health 1.71% 23.89x
Higher-End Fashion Brands 3.22% 22.74x
Toys Shopping 8.93% 21.69x
Quebec Job Seeker Cluster 2.72% 21.25x
Southern California Cluster 2.25% 20.17x
Costumes 1.36% 20.12x
Texas Sporting & Outdoors Cluster 0.68% 19.66x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.62% 18.96x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female