Dstillery Audiences

ASSORTED TOPICS (DISCOUNT STORES, SPORTING GOODS, VIRAL MEDIA)

Audience Size: 28.8 Thousand Devices

Explore the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 28.8 thousand unique devices whose actions qualify for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 60.51% 22.74x
Bed & Bath Shoppers 64.67% 21.01x
Budget Grocery Shoppers 49.33% 20.64x
Drug Store Shoppers 55.48% 20.22x
Discount Big Box Shoppers 52.55% 19.70x
Bargain Shopping Researchers 42.81% 18.29x
Orlando Activities Researchers 43.32% 18.11x
Department Store Shoppers 47.45% 18.06x
Dance Clothing Shoppers 54.01% 17.93x
Houston Activity Researchers 46.40% 17.86x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.03% 5.99x
Joe's Jeans 0.02% 5.57x
Express Outlets 0.05% 5.25x
Calvin Klein 0.02% 4.30x
LL Bean 0.02% 3.55x
Intermix 0.03% 3.42x
Zara 0.07% 3.37x
Saint Laurent Paris 0.03% 3.26x
Tommy Bahama 0.10% 3.22x
Hollister 0.14% 3.18x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is rossstores.com.

Website Composition Index
rossstores.com 82.84% 417.74x
burlington.com 21.71% 77.78x
journeys.com 13.65% 52.52x
sallybeauty.com 25.28% 45.56x
veruta.com 10.91% 45.15x
rosewholesale.com 9.84% 44.96x
kirklands.com 8.38% 44.41x
enterprise.com 7.79% 43.71x
pandora.net 7.05% 36.02x
harborfreight.com 6.15% 34.00x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 1.58% 681.35x
Custom T-Shirts 1.34% 159.98x
Canada News 1.51% 125.33x
Canadian Construction & Renovation Research Cluster 2.90% 74.24x
Germany Cluster 1.32% 73.91x
Watches & Jewelry 0.07% 55.79x
Assorted Topics (Insurance, Travel, Viral Media) 0.10% 54.68x
Home Décor, Furniture, & Decorating 0.07% 39.10x
As Seen On TV Products 0.20% 35.79x
Costumes 1.50% 35.44x
Composition Percentage: The overlap percentage between the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Discount Stores, Sporting Goods, Viral Media) audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female