Dstillery Audiences

ASSORTED TOPICS (GAMES, CALENDARS, JOURNALS, PILLOWS, FITNESS)

Audience Size: 129.5 Thousand Devices

Explore the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) Audience

Below you'll find more information about the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience, broken down in different categories based on their digital and physical behaviors. These are 129.5 thousand unique devices whose actions qualify for the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 41.57% 14.08x
Bargain Shopping Researchers 38.15% 13.37x
Big Box Shoppers 43.71% 13.19x
Blender Shoppers 42.18% 13.17x
Tea Drinkers 32.26% 13.03x
Soap Shoppers 41.44% 13.02x
Home Coffee Makers 37.24% 12.96x
Retired Assisted Living Shoppers 39.39% 12.74x
Apartment Furniture Shoppers 43.30% 12.66x
Vacuum Shoppers 38.34% 12.51x
Composition Percentage: The overlap percentage between the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is Belk.

Location Composition Index
Belk 0.02% 3.03x
Lorna Jane 0.01% 2.92x
Uniqlo 0.03% 2.85x
Ann Taylor 0.03% 2.57x
REI 0.02% 2.30x
Patagonia 0.01% 2.26x
Gymboree 0.06% 1.77x
Bonobos 0.01% 1.70x
Lane Bryant 0.04% 1.60x
Hugo Boss 0.03% 1.38x
Composition Percentage: The overlap percentage between the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is ataglance.com.

Website Composition Index
ataglance.com 44.61% 519.10x
pacificcoast.com 7.76% 173.08x
calendars.com 21.57% 170.85x
wildtangent.com 6.32% 56.96x
collectionsetc.com 2.10% 47.57x
ucomparehealthcare.com 1.56% 39.29x
toysrus.com 2.66% 38.58x
dingit.tv 1.93% 37.63x
shopnational.com 1.65% 36.66x
papermart.com 2.85% 35.11x
Composition Percentage: The overlap percentage between the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding).

Content Affinity Composition Index
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.85% 63.75x
Shopping Catalogs 4.27% 36.79x
Home Office Products 0.44% 32.66x
Holiday Gifts 1.32% 31.52x
Discount Shopping 3.34% 30.28x
Active Lifestyle Enthusiasts 0.16% 29.51x
Survival Guides 0.43% 28.78x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.33% 26.60x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.26% 25.48x
Home Decoration - Crafts & Kids 2.27% 25.24x
Composition Percentage: The overlap percentage between the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female