Dstillery Audiences

ASSORTED TOPICS (GAMES, CALENDARS, JOURNALS, PILLOWS, FITNESS)

Audience Size: 54.2 Thousand Devices

Explore the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) Audience

Below you'll find more information about the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience, broken down in different categories based on their digital and physical behaviors. These are 54.2 thousand unique devices whose actions qualify for the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is Generic Prescription Drug Shoppers.

Interest Composition Index
Generic Prescription Drug Shoppers 42.32% 18.60x
Budget Grocery Shoppers 38.89% 18.37x
Apartment Furniture Shoppers 38.24% 17.93x
Discount Big Box Shoppers 39.38% 17.88x
Retired Assisted Living Shoppers 38.73% 17.80x
Home Custom Bedroom Decorators 32.19% 17.75x
Custom Home Lighting Shoppers 32.19% 17.75x
Bargain Shopping Researchers 34.15% 17.68x
Gift Card Researchers 37.91% 17.60x
Big Box Shoppers 41.50% 17.46x
Composition Percentage: The overlap percentage between the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is Express.

Location Composition Index
Express 0.02% 3.57x
Lorna Jane 0.01% 2.92x
Talbots 0.03% 2.37x
Buckle 0.04% 2.18x
Mens Wearhouse 0.02% 1.39x
Hugo Boss 0.01% 1.38x
Journeys 0.01% 1.36x
Maurices 0.02% 1.26x
Johnston and Murphy 0.02% 1.21x
Victoria's Secret 0.01% 1.11x
Composition Percentage: The overlap percentage between the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is jossandmain.com.

Website Composition Index
jossandmain.com 4.55% 39.48x
blair.com 10.06% 39.22x
chadwicks.com 3.63% 38.99x
meredith.com 6.68% 37.86x
rotita.com 4.11% 35.65x
sallybeauty.com 5.45% 35.12x
kraftrecipes.com 7.53% 34.60x
privy.com 5.81% 33.75x
haband.com 3.90% 32.48x
potterybarn.com 3.32% 31.40x
Composition Percentage: The overlap percentage between the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 3.50% 44.81x
Holiday Gifts 0.77% 37.40x
Home Decoration - Crafts & Kids 1.68% 36.83x
Vitamin Shoppers 4.17% 36.55x
Holistic Medicine 0.67% 36.28x
Food Cluster 2.15% 35.89x
Beauty & Cosmetics 3.57% 34.92x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.98% 34.74x
Custom Gifts 3.46% 32.22x
Unique & Personalized Fashion 2.93% 28.90x
Composition Percentage: The overlap percentage between the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female