Dstillery Audiences

ASSORTED TOPICS (GAMES, CALENDARS, JOURNALS, PILLOWS, FITNESS)

Audience Size: 24.5 Thousand Devices

Explore the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) Audience

Below you'll find more information about the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 43.91% 15.78x
Gift Card Researchers 42.31% 15.40x
Home Custom Bedroom Decorators 36.54% 14.77x
Custom Home Lighting Shoppers 36.54% 14.77x
Online Home Decor Shoppers 40.06% 14.70x
Big Box Shoppers 45.19% 14.54x
Home Goods Supercenter Shoppers 43.91% 14.35x
Home Rug Shoppers 43.91% 14.34x
Budget Grocery Shoppers 42.31% 14.26x
Discount Big Box Shoppers 41.35% 14.22x
Composition Percentage: The overlap percentage between the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is Express.

Location Composition Index
Express 0.02% 3.57x
Lorna Jane 0.01% 2.92x
Talbots 0.03% 2.37x
Buckle 0.04% 2.18x
Carhartt 0.24% 1.90x
Mens Wearhouse 0.02% 1.39x
Hugo Boss 0.01% 1.38x
Journeys 0.01% 1.36x
Johnston and Murphy 0.02% 1.21x
Composition Percentage: The overlap percentage between the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is overstock.com.

Website Composition Index
overstock.com 14.98% 35.98x
walmart.com 11.81% 34.16x
steinmart.com 9.85% 33.25x
geniuskitchen.com 18.13% 27.63x
radaris.com 6.11% 27.26x
officedepot.com 30.45% 26.86x
heart.org 6.72% 26.63x
dollartree.com 15.65% 26.53x
pbs.org 8.42% 25.93x
crocs.com 5.82% 25.50x
Composition Percentage: The overlap percentage between the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 2.84% 40.59x
Food Cluster 1.89% 40.08x
Vitamin Shoppers 3.65% 39.82x
Beauty & Cosmetics 3.92% 37.65x
Chef & Restaurant Resources 2.03% 34.74x
Home Decoration - Crafts & Kids 1.22% 33.90x
Medical Supplies 2.84% 33.69x
Custom Gifts 3.04% 32.58x
Mail Order Food 3.04% 30.48x
Networking Marketing 1.08% 29.99x
Composition Percentage: The overlap percentage between the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female