Dstillery Audiences

ASSORTED TOPICS (GOSSIP, AUTO, VIRAL MEDIA)

Audience Size: 29.1 Million Devices

Explore the Assorted Topics (Gossip, Auto, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Gossip, Auto, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 29.1 million unique devices whose actions qualify for the Assorted Topics (Gossip, Auto, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Gossip, Auto, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Gossip, Auto, Viral Media) audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 5.32% 3.62x
TV Advertising Professionals 4.87% 3.62x
Entertainment & Tabloid Magazine Readers 5.93% 3.62x
Liberal News Readers 4.80% 3.61x
Country Music Fans 6.76% 3.61x
Mens Fitness Publication Readers 4.56% 3.60x
Advertising Professionals 5.28% 3.60x
Luxury Second Home Owners 4.50% 3.60x
Celebrity Gossip Fans 5.99% 3.60x
Cholesterol Researchers 3.81% 3.59x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Gossip, Auto, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Gossip, Auto, Viral Media) audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.04x
J. Crew 0.01% 1.04x
Talbots 0.01% 1.03x
Aeropostale 0.02% 1.00x
Carhartt 0.22% 1.00x
H&M 0.01% 0.99x
Mens Wearhouse 0.03% 0.99x
Banana Republic 0.02% 0.99x
Forever 21 0.01% 0.99x
Express 0.02% 0.98x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Gossip, Auto, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Gossip, Auto, Viral Media) audience is inquisitr.com.

Website Composition Index
inquisitr.com 2.23% 6.21x
paddleyourownkanoo.com 1.07% 6.04x
news.sky.com 5.84% 6.00x
laineygossip.com 1.24% 5.96x
consequenceofsound.net 1.28% 5.93x
sohh.com 1.21% 5.93x
profootballrumors.com 1.27% 5.91x
thetakeout.com 7.65% 5.90x
gossipcop.com 2.77% 5.88x
knewz.com 2.05% 5.86x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Gossip, Auto, Viral Media) audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 0.30% 3.45x
Natural & Healthy Living Researchers 0.03% 3.45x
Liberal Media 8.20% 3.41x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 4.64% 3.33x
Fashion Cluster 1.83% 3.33x
Small Business Resources 6.88% 3.26x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.22% 3.25x
Asia Travel 3.39% 3.23x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.75% 3.22x
Collectibles - Toys & Collectibles 2.46% 3.20x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Gossip, Auto, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male