Dstillery Audiences

ASSORTED TOPICS (GOSSIP, AUTO, VIRAL MEDIA)

Audience Size: 35.3 Million Devices

Explore the Assorted Topics (Gossip, Auto, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Gossip, Auto, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 35.3 million unique devices whose actions qualify for the Assorted Topics (Gossip, Auto, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Gossip, Auto, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Gossip, Auto, Viral Media) audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 9.83% 4.35x
TV Advertising Professionals 10.29% 4.34x
Entertainment & Tabloid Magazine Readers 10.58% 4.32x
Liberal News Readers 9.73% 4.31x
Techies 10.69% 4.30x
Mens Fitness Publication Readers 10.03% 4.27x
Country Music Fans 10.41% 4.25x
TV Junkies 9.86% 4.23x
Financial News Readers 9.16% 4.23x
Advertising Professionals 10.27% 4.22x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Gossip, Auto, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Gossip, Auto, Viral Media) audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.23x
Club Monaco 0.01% 1.23x
Uniqlo 0.01% 1.17x
American Apparel 0.02% 1.17x
J. Crew 0.03% 1.16x
Armani 0.02% 1.16x
Urban Outfitters 0.04% 1.15x
REI 0.01% 1.14x
Madewell 0.01% 1.14x
Hugo Boss 0.03% 1.14x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Gossip, Auto, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Gossip, Auto, Viral Media) audience is recode.net.

Website Composition Index
recode.net 1.32% 7.67x
newser.com 10.73% 7.58x
gettyimages.com 1.15% 7.56x
marriedbiography.com 2.30% 7.53x
lrmonline.com 1.01% 7.39x
mansionglobal.com 1.63% 7.37x
splinternews.com 7.45% 7.36x
pagesix.com 41.16% 7.33x
droid-life.com 1.84% 7.31x
lifezette.com 2.04% 7.31x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Gossip, Auto, Viral Media) audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 1.44% 4.04x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 3.98x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 12.10% 3.92x
Local & Travel England - East Midlands 0.06% 3.82x
Liberal Media 8.85% 3.82x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.16% 3.78x
Cars, Travel & Food 0.08% 3.78x
London Tourism & Events 0.07% 3.78x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.70% 3.76x
Assorted Topics (Viral Media, Paid Traffic) 3.32% 3.75x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Gossip, Auto, Viral Media) audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male