Dstillery Audiences

ASSORTED TOPICS (GOSSIP, AUTO, VIRAL MEDIA)

Audience Size: 21.6 Million Devices

Explore the Assorted Topics (Gossip, Auto, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Gossip, Auto, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 million unique devices whose actions qualify for the Assorted Topics (Gossip, Auto, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Gossip, Auto, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Gossip, Auto, Viral Media) audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 4.21% 3.66x
TV Advertising Professionals 3.51% 3.66x
Mens Fitness Publication Readers 2.81% 3.65x
Advertising Professionals 3.91% 3.65x
Entertainment & Tabloid Magazine Readers 6.53% 3.65x
Women’s Lifestyle Blogs Researchers 1.87% 3.64x
United Kingdom News Readers 3.76% 3.62x
Celebrity Gossip Fans 7.20% 3.62x
Home Custom Bedroom Decorators 0.70% 3.62x
Custom Home Lighting Shoppers 0.70% 3.62x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Gossip, Auto, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Gossip, Auto, Viral Media) audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.07x
Maurices 0.03% 1.04x
Zumiez 0.02% 1.01x
Old Navy 0.02% 0.97x
Urban Outfitters 0.01% 0.96x
Journeys 0.01% 0.94x
American Eagle Outfitters 0.01% 0.92x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Gossip, Auto, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Gossip, Auto, Viral Media) audience is sendtonews.com.

Website Composition Index
sendtonews.com 1.00% 6.64x
statnews.com 1.47% 6.57x
avantisvideo.com 3.34% 6.56x
dailyresearchplot.com 1.04% 6.48x
finallynews.com 1.32% 6.33x
radio.com 1.05% 6.31x
champagneandshade.com 1.98% 6.26x
losangeles.cbslocal.com 1.03% 6.25x
tweaktown.com 1.68% 6.22x
bgr.com 18.92% 6.17x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Gossip, Auto, Viral Media) audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 0.46% 3.47x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.14% 3.42x
Assorted Topics (Freebies, Gardens, Jewelry) 0.28% 3.34x
Fashion Cluster 2.21% 3.30x
Small Business Resources 2.36% 3.28x
Canada Tourism Research Cluster 0.49% 3.28x
Asia Travel 1.70% 3.26x
Nature & Wildlife 0.42% 3.23x
Edgy Content 5.01% 3.20x
Celebrity Gossip & News 23.55% 3.17x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Gossip, Auto, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male