Explore the Assorted Topics (Gossip, Auto, Viral Media) Audience
Below you'll find more information about the Assorted Topics (Gossip, Auto, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 34.8 million unique devices whose actions qualify for the Assorted Topics (Gossip, Auto, Viral Media) audience.
INTERESTS
The Assorted Topics (Gossip, Auto, Viral Media) audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Assorted Topics (Gossip, Auto, Viral Media) audience is Entertainment Industry Decision Makers.
| Interest | Composition | Index |
| Entertainment Industry Decision Makers | 5.46% | 4.28x |
| TV Advertising Professionals | 5.83% | 4.27x |
| Entertainment & Tabloid Magazine Readers | 5.73% | 4.25x |
| Liberal News Readers | 5.90% | 4.22x |
| Techies | 5.67% | 4.22x |
| Country Music Fans | 5.43% | 4.20x |
| Celebrity Gossip Fans | 5.80% | 4.19x |
| Mens Fitness Publication Readers | 5.74% | 4.17x |
| TV Junkies | 5.24% | 4.17x |
| Luxury Second Home Owners | 5.72% | 4.14x |
Composition Percentage:
The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
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APPAREL RETAILERS
The Assorted Topics (Gossip, Auto, Viral Media) audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Assorted Topics (Gossip, Auto, Viral Media) audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 1.37x |
| Bonobos | 0.07% | 1.24x |
| Jos A. Bank Clothiers | 0.35% | 1.22x |
| Topshop | 0.02% | 1.17x |
| Mens Wearhouse | 0.55% | 1.17x |
| REI | 0.02% | 1.15x |
| Johnston and Murphy | 0.15% | 1.14x |
| Club Monaco | 0.02% | 1.14x |
| Patagonia | 0.02% | 1.14x |
| American Apparel | 0.04% | 1.13x |
Composition Percentage:
The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
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WEBSITES
The Assorted Topics (Gossip, Auto, Viral Media) audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Assorted Topics (Gossip, Auto, Viral Media) audience is news.sky.com.
| Website | Composition | Index |
| news.sky.com | 3.44% | 7.71x |
| essence.com | 1.05% | 7.61x |
| weeklystandard.com | 1.36% | 7.54x |
| campusreform.org | 1.07% | 7.53x |
| mansionglobal.com | 1.78% | 7.44x |
| deadline.com | 41.49% | 7.40x |
| bgr.com | 26.92% | 7.33x |
| onesignal.com | 1.17% | 7.31x |
| pagesix.com | 42.82% | 7.28x |
| theamericanmirror.com | 1.21% | 7.28x |
Composition Percentage:
The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Assorted Topics (Gossip, Auto, Viral Media) audience is Celebrity Gossip.
| Content Affinity | Composition | Index |
| Celebrity Gossip | 0.76% | 3.86x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.06% | 3.86x |
| Australia & New Zealand Media | 1.41% | 3.78x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 10.83% | 3.77x |
| Local & Travel England - East Midlands | 0.07% | 3.77x |
| Liberal Media | 7.83% | 3.69x |
| Assorted Topics (Television, Origami, Men's Health) | 0.04% | 3.66x |
| Mysticism | 0.08% | 3.64x |
| London Tourism & Events | 0.09% | 3.62x |
| Assorted Topics (Viral Media, Paid Traffic) | 2.27% | 3.62x |
Composition Percentage:
The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
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DEMOGRAPHICS
The Assorted Topics (Gossip, Auto, Viral Media) audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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