Dstillery Audiences

ASSORTED TOPICS (GOSSIP, AUTO, VIRAL MEDIA)

Audience Size: 29 Million Devices

Explore the Assorted Topics (Gossip, Auto, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Gossip, Auto, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 29 million unique devices whose actions qualify for the Assorted Topics (Gossip, Auto, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Gossip, Auto, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Gossip, Auto, Viral Media) audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 6.25% 3.55x
TV Advertising Professionals 5.88% 3.55x
Entertainment & Tabloid Magazine Readers 6.59% 3.55x
Liberal News Readers 6.20% 3.54x
Country Music Fans 7.17% 3.54x
Mens Fitness Publication Readers 5.90% 3.54x
Advertising Professionals 6.17% 3.53x
Celebrity Gossip Fans 6.52% 3.53x
Techies 7.02% 3.53x
Luxury Second Home Owners 5.98% 3.53x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Gossip, Auto, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Gossip, Auto, Viral Media) audience is Chicos.

Location Composition Index
Chicos 0.02% 1.10x
Forever 21 0.01% 1.09x
Dressbarn 0.02% 1.07x
Express 0.02% 1.06x
Talbots 0.01% 1.03x
Zumiez 0.01% 1.03x
Jos A. Bank Clothiers 0.02% 1.02x
H&M 0.01% 1.02x
American Eagle Outfitters 0.02% 1.01x
Carhartt 0.21% 1.01x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Gossip, Auto, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Gossip, Auto, Viral Media) audience is ccn.com.

Website Composition Index
ccn.com 1.39% 6.33x
inquisitr.com 3.69% 6.06x
news.sky.com 6.92% 5.95x
cordcuttersnews.com 1.17% 5.91x
boxrox.com 1.03% 5.90x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Gossip, Auto, Viral Media) audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.02% 3.42x
Natural & Healthy Living Researchers 0.05% 3.42x
Australia & New Zealand Media 0.43% 3.42x
Liberal Media 8.93% 3.32x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 5.99% 3.30x
Environmental Conservation 0.01% 3.27x
Fashion Cluster 2.08% 3.26x
Ireland Cluster 0.92% 3.24x
Local & Travel England - North Midlands 0.02% 3.24x
Collectibles - Toys & Collectibles 2.75% 3.22x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Gossip, Auto, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male