Explore the Assorted Topics (Gossip, Auto, Viral Media) Audience
Below you'll find more information about the Assorted Topics (Gossip, Auto, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 29.1 million unique devices whose actions qualify for the Assorted Topics (Gossip, Auto, Viral Media) audience.
INTERESTS
The Assorted Topics (Gossip, Auto, Viral Media) audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Assorted Topics (Gossip, Auto, Viral Media) audience is Entertainment Industry Decision Makers.
| Interest | Composition | Index |
| Entertainment Industry Decision Makers | 5.32% | 3.62x |
| TV Advertising Professionals | 4.87% | 3.62x |
| Entertainment & Tabloid Magazine Readers | 5.93% | 3.62x |
| Liberal News Readers | 4.80% | 3.61x |
| Country Music Fans | 6.76% | 3.61x |
| Mens Fitness Publication Readers | 4.56% | 3.60x |
| Advertising Professionals | 5.28% | 3.60x |
| Luxury Second Home Owners | 4.50% | 3.60x |
| Celebrity Gossip Fans | 5.99% | 3.60x |
| Cholesterol Researchers | 3.81% | 3.59x |
Composition Percentage:
The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
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APPAREL RETAILERS
The Assorted Topics (Gossip, Auto, Viral Media) audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Assorted Topics (Gossip, Auto, Viral Media) audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 1.04x |
| J. Crew | 0.01% | 1.04x |
| Talbots | 0.01% | 1.03x |
| Aeropostale | 0.02% | 1.00x |
| Carhartt | 0.22% | 1.00x |
| H&M | 0.01% | 0.99x |
| Mens Wearhouse | 0.03% | 0.99x |
| Banana Republic | 0.02% | 0.99x |
| Forever 21 | 0.01% | 0.99x |
| Express | 0.02% | 0.98x |
Composition Percentage:
The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
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WEBSITES
The Assorted Topics (Gossip, Auto, Viral Media) audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Assorted Topics (Gossip, Auto, Viral Media) audience is inquisitr.com.
| Website | Composition | Index |
| inquisitr.com | 2.23% | 6.21x |
| paddleyourownkanoo.com | 1.07% | 6.04x |
| news.sky.com | 5.84% | 6.00x |
| laineygossip.com | 1.24% | 5.96x |
| consequenceofsound.net | 1.28% | 5.93x |
| sohh.com | 1.21% | 5.93x |
| profootballrumors.com | 1.27% | 5.91x |
| thetakeout.com | 7.65% | 5.90x |
| gossipcop.com | 2.77% | 5.88x |
| knewz.com | 2.05% | 5.86x |
Composition Percentage:
The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Assorted Topics (Gossip, Auto, Viral Media) audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 0.30% | 3.45x |
| Natural & Healthy Living Researchers | 0.03% | 3.45x |
| Liberal Media | 8.20% | 3.41x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 4.64% | 3.33x |
| Fashion Cluster | 1.83% | 3.33x |
| Small Business Resources | 6.88% | 3.26x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.22% | 3.25x |
| Asia Travel | 3.39% | 3.23x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.75% | 3.22x |
| Collectibles - Toys & Collectibles | 2.46% | 3.20x |
Composition Percentage:
The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
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DEMOGRAPHICS
The Assorted Topics (Gossip, Auto, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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