Dstillery Audiences

ASSORTED TOPICS (GOSSIP, AUTO, VIRAL MEDIA)

Audience Size: 32.5 Million Devices

Explore the Assorted Topics (Gossip, Auto, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Gossip, Auto, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 32.5 million unique devices whose actions qualify for the Assorted Topics (Gossip, Auto, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Gossip, Auto, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Gossip, Auto, Viral Media) audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 6.71% 4.61x
TV Advertising Professionals 6.88% 4.59x
Entertainment & Tabloid Magazine Readers 6.90% 4.55x
Liberal News Readers 6.40% 4.54x
Techies 7.06% 4.46x
Country Music Fans 6.53% 4.45x
TV Junkies 5.72% 4.45x
Mens Fitness Publication Readers 6.60% 4.44x
Celebrity Gossip Fans 6.85% 4.41x
Luxury Second Home Owners 6.69% 4.40x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Gossip, Auto, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Gossip, Auto, Viral Media) audience is Everlane.

Location Composition Index
Everlane 0.00% 1.41x
Joe's Jeans 0.01% 1.29x
Supreme 0.01% 1.28x
American Apparel 0.04% 1.26x
Levi Strauss 0.01% 1.26x
Patagonia 0.02% 1.24x
Calvin Klein 0.01% 1.23x
Ralph Lauren 0.01% 1.23x
Zara 0.03% 1.23x
Club Monaco 0.01% 1.20x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Gossip, Auto, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Gossip, Auto, Viral Media) audience is theamericanmirror.com.

Website Composition Index
theamericanmirror.com 1.17% 10.81x
news.sky.com 3.20% 10.14x
afp.com 1.00% 10.07x
gossipcop.com 1.22% 10.05x
weeklystandard.com 2.00% 9.92x
pagesix.com 34.89% 9.87x
essence.com 1.60% 9.76x
pocketnow.com 1.24% 9.70x
newser.com 14.20% 9.68x
digitalspy.com 2.62% 9.59x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Gossip, Auto, Viral Media) audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.06% 4.76x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 4.75x
Australia & New Zealand Media 1.40% 4.73x
Celebrity Gossip 1.09% 4.67x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 8.12% 4.67x
Liberal Media 7.44% 4.62x
Assorted Topics (Viral Media, Paid Traffic) 1.58% 4.58x
Edgy Content 5.18% 4.53x
Cars, Travel & Food 0.21% 4.48x
London Tourism & Events 0.10% 4.44x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Gossip, Auto, Viral Media) audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male