Dstillery Audiences

ASSORTED TOPICS (GOSSIP, AUTO, VIRAL MEDIA)

Audience Size: 23.7 Million Devices

Explore the Assorted Topics (Gossip, Auto, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Gossip, Auto, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 23.7 million unique devices whose actions qualify for the Assorted Topics (Gossip, Auto, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Gossip, Auto, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Gossip, Auto, Viral Media) audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 3.99% 3.15x
TV Advertising Professionals 3.60% 3.15x
Entertainment & Tabloid Magazine Readers 4.59% 3.15x
Country Music Fans 5.68% 3.15x
Liberal News Readers 3.38% 3.15x
Mens Fitness Publication Readers 3.16% 3.15x
Advertising Professionals 3.93% 3.14x
Women’s Lifestyle Blogs Researchers 3.23% 3.14x
TV Junkies 3.60% 3.14x
Celebrity Gossip Fans 5.00% 3.13x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Gossip, Auto, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Gossip, Auto, Viral Media) audience is Gap.

Location Composition Index
Gap 0.02% 1.12x
Hollister 0.01% 1.11x
Forever 21 0.01% 1.09x
Banana Republic 0.02% 1.08x
Chicos 0.02% 1.08x
LOFT 0.02% 1.08x
Mens Wearhouse 0.02% 1.08x
Old Navy 0.03% 1.04x
Carhartt 0.15% 1.04x
White House Black Market 0.02% 1.04x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Gossip, Auto, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Gossip, Auto, Viral Media) audience is mansionglobal.com.

Website Composition Index
mansionglobal.com 1.28% 5.44x
news.sky.com 4.22% 5.40x
gossipcop.com 1.17% 5.39x
avantisvideo.com 8.23% 5.39x
sendtonews.com 2.22% 5.37x
statnews.com 4.27% 5.36x
knewz.com 1.02% 5.31x
paddleyourownkanoo.com 1.21% 5.30x
bigthink.com 1.17% 5.27x
radio.com 3.07% 5.26x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Gossip, Auto, Viral Media) audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 0.25% 3.04x
Liberal Media 6.53% 3.00x
Natural & Healthy Living Researchers 0.01% 2.94x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.79% 2.90x
Small Business Resources 4.71% 2.89x
Local & Travel England - East Midlands 0.01% 2.89x
Fashion Cluster 2.07% 2.88x
Asia Travel 2.35% 2.87x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 4.16% 2.85x
Celebrity Gossip 0.09% 2.84x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Gossip, Auto, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male