Dstillery Audiences

ASSORTED TOPICS (GOSSIP, AUTO, VIRAL MEDIA)

Audience Size: 31.9 Million Devices

Explore the Assorted Topics (Gossip, Auto, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Gossip, Auto, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 31.9 million unique devices whose actions qualify for the Assorted Topics (Gossip, Auto, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Gossip, Auto, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Gossip, Auto, Viral Media) audience is Entertainment Industry Decision Makers.

Interest Composition Index
Entertainment Industry Decision Makers 9.46% 4.17x
TV Advertising Professionals 9.77% 4.16x
Entertainment & Tabloid Magazine Readers 9.66% 4.14x
Liberal News Readers 9.43% 4.12x
Techies 9.62% 4.11x
Country Music Fans 9.56% 4.07x
Mens Fitness Publication Readers 9.65% 4.07x
Celebrity Gossip Fans 9.99% 4.04x
TV Junkies 9.15% 4.04x
Advertising Professionals 10.29% 4.03x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Gossip, Auto, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Gossip, Auto, Viral Media) audience is Supreme.

Location Composition Index
Supreme 0.01% 1.40x
Bonobos 0.10% 1.27x
Topshop 0.02% 1.21x
Jos A. Bank Clothiers 0.31% 1.20x
Mens Wearhouse 0.50% 1.16x
Club Monaco 0.01% 1.15x
White House Black Market 0.34% 1.15x
Uniqlo 0.02% 1.12x
Johnston and Murphy 0.45% 1.11x
REI 0.02% 1.11x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Gossip, Auto, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Gossip, Auto, Viral Media) audience is video.yahoo.com.

Website Composition Index
video.yahoo.com 1.08% 7.80x
dailygalaxy.com 1.01% 7.79x
weeklystandard.com 1.11% 7.64x
news.sky.com 3.27% 7.48x
theamericanmirror.com 1.16% 7.46x
recode.net 1.96% 7.41x
onesignal.com 1.06% 7.38x
deadline.com 41.47% 7.37x
campusreform.org 1.16% 7.35x
pagesix.com 41.68% 7.35x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Gossip, Auto, Viral Media) audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 1.50% 3.81x
Celebrity Gossip 0.67% 3.77x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 3.76x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 12.16% 3.75x
Local & Travel England - East Midlands 0.07% 3.66x
Liberal Media 8.70% 3.64x
Cars, Travel & Food 0.12% 3.61x
London Tourism & Events 0.08% 3.59x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.20% 3.59x
Mysticism 0.07% 3.57x
Composition Percentage: The overlap percentage between the Assorted Topics (Gossip, Auto, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Gossip, Auto, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Gossip, Auto, Viral Media) audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male