Dstillery Audiences

ASSORTED TOPICS (INSURANCE, CELLPHONE, HEALTHY LIVING, RESTAURANT MENUS, USER REVIEWS)

Audience Size: 127 Thousand Devices

Explore the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) Audience

Below you'll find more information about the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience, broken down in different categories based on their digital and physical behaviors. These are 127 thousand unique devices whose actions qualify for the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience is Food Delivery Service Users.

Interest Composition Index
Food Delivery Service Users 44.07% 24.40x
Restaurant Menu Researchers 49.03% 15.76x
Hallmark Channel Movie Fans 42.97% 15.26x
Pizza Lovers 48.43% 15.23x
Retirees 38.78% 15.01x
Budget Grocery Shoppers 39.93% 14.02x
TV Junkies 34.31% 13.78x
TV Game Show Fans 35.25% 13.39x
Retired Health Insurance Researchers 36.13% 13.23x
Bargain Shopping Researchers 33.81% 12.92x
Composition Percentage: The overlap percentage between the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience is Coach.

Location Composition Index
Coach 0.02% 4.39x
Hollister 0.02% 4.21x
Zumiez 0.03% 4.21x
Lululemon 0.02% 4.18x
Gymboree 0.02% 3.78x
Talbots 0.02% 3.37x
White House Black Market 0.03% 3.27x
H&M 0.02% 3.18x
J. Crew 0.02% 3.09x
Michael Kors 0.01% 2.72x
Composition Percentage: The overlap percentage between the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience is yelp.com.

Website Composition Index
yelp.com 4.57% 155.39x
menupix.com 61.45% 118.91x
menuism.com 72.54% 118.22x
games.aarp.org 21.08% 87.69x
ontvtonight.com 44.97% 71.88x
restaurantmealprices.com 3.31% 58.43x
forlocations.com 3.27% 55.87x
culinarybook.info 1.62% 43.32x
iontelevision.com 1.55% 43.06x
weeklyadsale.com 4.52% 42.11x
Composition Percentage: The overlap percentage between the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 1.04% 124.25x
Free Online Game Players 1.99% 28.91x
Home Decoration - Crafts & Kids 0.84% 22.33x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 4.97% 21.72x
Food Cluster 0.85% 17.54x
Celebrity Gossip 1.71% 17.41x
Holiday Gifts 0.28% 15.78x
Discount Shopping 0.33% 14.59x
Ancestry & Memorial Researchers 2.23% 14.45x
Shopping Catalogs 1.01% 14.24x
Composition Percentage: The overlap percentage between the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female