Dstillery Audiences

ASSORTED TOPICS (INSURANCE, CELLPHONE, HEALTHY LIVING, RESTAURANT MENUS, USER REVIEWS)

Audience Size: 131.3 Thousand Devices

Explore the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) Audience

Below you'll find more information about the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience, broken down in different categories based on their digital and physical behaviors. These are 131.3 thousand unique devices whose actions qualify for the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience is Food Delivery Service Users.

Interest Composition Index
Food Delivery Service Users 69.64% 46.12x
Pizza Lovers 39.57% 26.88x
Retirees 37.89% 26.49x
Casual Dining Restaurant Researchers 38.98% 26.25x
Budget Grocery Shoppers 34.00% 25.49x
Restaurant Menu Researchers 44.39% 25.01x
Italian Chain Restaurant Eaters 38.50% 22.32x
Online Directory Searchers 31.94% 21.96x
Flower & Gift Basket Shoppers 35.88% 21.66x
Retired Health Insurance Researchers 28.04% 21.19x
Composition Percentage: The overlap percentage between the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience is Chicos.

Location Composition Index
Chicos 0.05% 1.81x
Old Navy 0.06% 1.65x
Journeys 0.03% 1.48x
White House Black Market 0.08% 1.41x
Tommy Bahama 0.02% 1.32x
Gymboree 0.02% 1.24x
Zara 0.02% 1.13x
Mens Wearhouse 0.32% 1.12x
Bonobos 0.02% 1.04x
Johnston and Murphy 0.05% 0.92x
Composition Percentage: The overlap percentage between the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience is menupix.com.

Website Composition Index
menupix.com 59.33% 319.45x
menuism.com 69.38% 257.29x
yelp.com 32.41% 161.99x
games.aarp.org 20.15% 132.22x
ontvtonight.com 4.83% 118.52x
bitlanders.com 6.22% 89.93x
restaurantmealprices.com 4.32% 81.78x
olivegarden.com 3.44% 81.00x
streetchopperweb.com 5.36% 77.38x
superstreetbike.com 5.20% 73.53x
Composition Percentage: The overlap percentage between the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience is Saskatchewan Media & Retail Cluster.

Content Affinity Composition Index
Saskatchewan Media & Retail Cluster 1.77% 32.66x
Free Online Game Players 3.48% 29.35x
Discount Shopping 7.83% 26.16x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.27% 25.40x
Humor & Entertainment 2.27% 22.78x
Low Budget Shoppers 2.91% 22.32x
Flower Shopping 1.21% 21.22x
Mail Order Food 3.59% 21.07x
Assorted Topics (Cooking, Games, Viral Media) 0.24% 20.46x
Celebrity Gossip 4.22% 20.29x
Composition Percentage: The overlap percentage between the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female