Dstillery Audiences

ASSORTED TOPICS (LIFE HACKS, HOUSEKEEPING, HEALTH TIPS)

Audience Size: 1.4 Million Devices

Explore the Assorted Topics (Life Hacks, Housekeeping, Health Tips) Audience

Below you'll find more information about the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 52.64% 26.94x
Kitchen & Bathroom Remodelers 54.22% 25.25x
Misc-Deal Seekers or Coupon Shoppers 42.19% 23.65x
Healthy Snacks Shoppers 46.96% 22.35x
Recipe Researchers 45.26% 21.35x
Home and Garden TV Fans 42.50% 20.55x
Sustainable Lifestyle Enthusiasts 43.27% 19.74x
Bargain Shopping Researchers 34.10% 19.56x
Survivalist Enthusiasts 39.60% 19.37x
Home Design Enthusiasts 38.42% 19.21x
Composition Percentage: The overlap percentage between the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.93x
Belk 0.02% 1.28x
Carhartt 0.22% 1.21x
Aeropostale 0.03% 1.17x
Eddie Bauer 0.01% 1.14x
Gymboree 0.03% 1.10x
Columbia 0.01% 1.10x
Kate Spade 0.02% 1.09x
Jos A. Bank Clothiers 0.13% 1.02x
Lorna Jane 0.01% 0.97x
Composition Percentage: The overlap percentage between the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is sunlitspaces.com.

Website Composition Index
sunlitspaces.com 4.98% 222.06x
getmyhometogether.com 2.71% 217.68x
ourorganichealth.com 1.11% 204.41x
stayhealthymagazine.com 1.10% 195.31x
mbasahm.com 1.75% 189.82x
simplemadepretty.com 4.74% 188.08x
crazelife.com 1.15% 186.94x
orgjunkie.com 3.03% 184.39x
diyandmag.com 2.53% 179.95x
acultivatednest.com 13.97% 178.51x
Composition Percentage: The overlap percentage between the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.70% 65.84x
Comedy Content 2.72% 61.91x
Female Lifestyle Content Readers 15.17% 51.40x
Scrapbooking & Home Art Projects 18.69% 49.24x
Coupons & Family 22.83% 45.14x
Mommy Bloggers 17.58% 42.49x
DIY Decoration & Furniture 9.53% 42.09x
Decoration & Fabric 0.13% 38.75x
Teen Hair 15.42% 35.92x
Home Decoration - Remodeling & Outdoors 48.10% 35.52x
Composition Percentage: The overlap percentage between the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female