Dstillery Audiences

ASSORTED TOPICS (LIFE HACKS, HOUSEKEEPING, HEALTH TIPS)

Audience Size: 1.3 Million Devices

Explore the Assorted Topics (Life Hacks, Housekeeping, Health Tips) Audience

Below you'll find more information about the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 51.57% 28.13x
Kitchen & Bathroom Remodelers 52.35% 27.27x
Misc-Deal Seekers or Coupon Shoppers 41.64% 24.40x
Healthy Snacks Shoppers 45.47% 23.82x
Recipe Researchers 43.54% 23.00x
Home and Garden TV Fans 41.34% 21.65x
Sustainable Lifestyle Enthusiasts 41.72% 21.32x
Survivalist Enthusiasts 38.59% 20.47x
Sparkling Water Enthusiasts 45.22% 20.34x
Home Design Enthusiasts 36.85% 20.30x
Composition Percentage: The overlap percentage between the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is Aeropostale.

Location Composition Index
Aeropostale 0.03% 1.24x
Express Outlets 0.00% 1.19x
Carhartt 0.14% 1.18x
Columbia 0.01% 1.13x
Belk 0.01% 1.10x
Gymboree 0.03% 1.09x
Eddie Bauer 0.01% 1.09x
Jos A. Bank Clothiers 0.14% 1.06x
Free People 0.02% 1.04x
Zara 0.02% 1.02x
Composition Percentage: The overlap percentage between the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is sunlitspaces.com.

Website Composition Index
sunlitspaces.com 4.96% 220.18x
getmyhometogether.com 2.71% 217.25x
ourorganichealth.com 1.10% 201.59x
stayhealthymagazine.com 1.08% 192.93x
mbasahm.com 1.76% 188.51x
simplemadepretty.com 4.88% 186.63x
crazelife.com 1.16% 186.33x
orgjunkie.com 3.06% 182.91x
diyandmag.com 2.52% 179.10x
acultivatednest.com 14.19% 177.78x
Composition Percentage: The overlap percentage between the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.72% 66.95x
Comedy Content 2.69% 63.07x
Female Lifestyle Content Readers 15.30% 53.43x
Scrapbooking & Home Art Projects 18.76% 51.06x
Coupons & Family 22.80% 47.08x
Mommy Bloggers 17.74% 44.03x
DIY Decoration & Furniture 9.53% 43.99x
Decoration & Fabric 0.13% 40.72x
Teen Hair 15.34% 37.56x
Home Decoration - Remodeling & Outdoors 48.16% 36.79x
Composition Percentage: The overlap percentage between the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female