Dstillery Audiences

ASSORTED TOPICS (LIFE HACKS, HOUSEKEEPING, HEALTH TIPS)

Audience Size: 1.3 Million Devices

Explore the Assorted Topics (Life Hacks, Housekeeping, Health Tips) Audience

Below you'll find more information about the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is Coupon Researchers.

Interest Composition Index
Coupon Researchers 51.80% 32.42x
Kitchen & Bathroom Remodelers 53.17% 31.14x
DIY Upcycle Home Project Planners 57.81% 29.66x
Misc-Deal Seekers or Coupon Shoppers 42.04% 28.65x
Home and Garden TV Fans 40.99% 27.16x
Healthy Snacks Shoppers 45.24% 27.06x
Recipe Researchers 43.81% 26.32x
Sustainable Lifestyle Enthusiasts 43.77% 26.00x
Bargain Shopping Researchers 33.00% 24.58x
Survivalist Enthusiasts 39.27% 24.57x
Composition Percentage: The overlap percentage between the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is Belk.

Location Composition Index
Belk 0.01% 1.76x
Chicos 0.03% 1.16x
Madewell 0.02% 1.14x
LOFT 0.05% 1.11x
Eddie Bauer 0.01% 1.11x
Dressbarn 0.03% 1.10x
Lane Bryant 0.04% 1.09x
Mens Wearhouse 0.36% 1.07x
Buckle 0.08% 1.06x
Jos A. Bank Clothiers 0.21% 1.03x
Composition Percentage: The overlap percentage between the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is sunlitspaces.com.

Website Composition Index
sunlitspaces.com 4.05% 209.92x
getmyhometogether.com 2.26% 209.02x
diynhome.com 1.49% 179.68x
mbasahm.com 1.73% 173.95x
diyandcraftscorner.com 1.52% 173.73x
staynaturallyhealthy.com 2.80% 170.36x
simplemadepretty.com 5.97% 169.79x
diyandmag.com 2.11% 168.24x
orgjunkie.com 3.13% 167.25x
diycraftsdecoration.com 1.41% 166.31x
Composition Percentage: The overlap percentage between the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.76% 66.88x
Comedy Content 2.64% 62.05x
Scrapbooking & Home Art Projects 19.03% 50.37x
Female Lifestyle Content Readers 15.82% 50.20x
Coupons & Family 22.89% 45.21x
DIY Decoration & Furniture 9.84% 43.15x
Mommy Bloggers 18.79% 42.09x
Decoration & Fabric 0.13% 41.54x
Teen Hair 14.28% 36.25x
Home Decoration - Remodeling & Outdoors 48.57% 35.84x
Composition Percentage: The overlap percentage between the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Life Hacks, Housekeeping, Health Tips) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female