ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 6 Million Devices

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Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Wedding Registrants.

Interest	Composition	Index
Wedding Registrants	20.30%	12.83x
Luxury Second Home Owners	19.92%	12.82x
Custom Home Lighting Shoppers	21.73%	12.67x
Home Custom Bedroom Decorators	21.73%	12.67x
TV Junkies	16.02%	12.19x
Cholesterol Researchers	19.19%	12.10x
Bargain Shopping Researchers	19.14%	11.65x
Hair Care Shoppers	18.09%	11.60x
Breast Cancer Fund Raisers	19.04%	11.57x
Home and Garden TV Fans	22.12%	11.54x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Levi Strauss.

Location	Composition	Index
Levi Strauss	0.02%	1.58x
LL Bean	0.01%	1.40x
Columbia	0.01%	1.37x
Armani	0.03%	1.37x
Calvin Klein	0.01%	1.33x
Supreme	0.01%	1.33x
Lorna Jane	0.01%	1.31x
Saint Laurent Paris	0.01%	1.31x
Madewell	0.02%	1.30x
Zara	0.03%	1.29x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is islands.com.

Website	Composition	Index
islands.com	2.86%	41.90x
refinery29.com	2.92%	41.70x
cmt.com	1.39%	39.74x
wideopenpets.com	2.82%	33.19x
syfy.com	4.51%	32.78x
travelchannel.com	22.59%	31.02x
cntraveller.com	4.35%	30.74x
today.com	29.73%	30.19x
greatamericancountry.com	2.81%	30.18x
brides.com	18.69%	29.20x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Scuba Diving.

Content Affinity	Composition	Index
Scuba Diving	0.27%	14.42x
Assorted Topics (Television, Origami, Men's Health)	0.17%	12.14x
Local & Travel England - East Midlands	0.15%	11.43x
Mysticism	0.19%	11.01x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons)	3.06%	10.59x
Washington D.C. Hotels	0.02%	10.58x
Travel, Food, Fashion & Fitness	1.98%	10.42x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel)	0.68%	10.15x
Pet Forums	1.75%	9.91x
Environmental Conservation	0.04%	9.84x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.

Age

55-64

Gender

Female