Dstillery Audiences

ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 12.9 Million Devices

Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 12.9 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 21.16% 8.65x
Wedding Registrants 21.20% 8.54x
Luxury Second Home Owners 19.74% 8.46x
Women's Fashion Magazine Readers 20.98% 8.41x
Women's Fitness Enthusiasts 20.06% 8.26x
Home Custom Bedroom Decorators 18.01% 8.22x
Custom Home Lighting Shoppers 18.00% 8.21x
Breast Cancer Fund Raisers 19.74% 8.21x
Home Remodelers 19.62% 8.21x
TV Junkies 18.95% 8.12x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Belk.

Location Composition Index
Belk 0.01% 1.31x
Armani 0.02% 1.15x
Club Monaco 0.01% 1.15x
Bonobos 0.01% 1.15x
Dressbarn 0.04% 1.14x
Chicos 0.05% 1.14x
Lululemon 0.03% 1.13x
J. Crew 0.03% 1.13x
Hugo Boss 0.03% 1.13x
Zara 0.02% 1.11x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is mjsbigblog.com.

Website Composition Index
mjsbigblog.com 1.81% 17.32x
cntraveller.com 1.78% 15.94x
amc.com 1.61% 15.78x
cmt.com 1.03% 15.23x
cad-comic.com 1.14% 15.10x
travelchannel.com 13.23% 14.71x
brides.com 13.78% 14.26x
vh1.com 4.11% 14.08x
wideopenpets.com 4.94% 13.96x
mtv.com 7.01% 13.80x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.14% 7.89x
Travel, Food, Fashion & Fitness 1.48% 7.85x
Local & Travel England - East Midlands 0.12% 7.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 7.04x
Celebrity Gossip 1.00% 6.54x
Assorted Topics (Television, Origami, Men's Health) 0.32% 6.47x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.26% 6.40x
DIY Decoration & Furniture 1.25% 6.36x
Feminism 0.43% 6.34x
Consumer Rewards 0.09% 6.31x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female