Dstillery Audiences

ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 8.2 Million Devices

Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 8.2 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Wedding Registrants.

Interest Composition Index
Wedding Registrants 16.49% 11.54x
Luxury Second Home Owners 15.94% 11.53x
Home Custom Bedroom Decorators 16.40% 11.40x
Custom Home Lighting Shoppers 16.45% 11.34x
Home Remodelers 16.30% 11.07x
Cholesterol Researchers 15.82% 10.86x
Hair Care Shoppers 15.48% 10.71x
TV Junkies 13.46% 10.69x
Home and Garden TV Fans 16.57% 10.64x
Breast Cancer Fund Raisers 16.34% 10.61x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Everlane.

Location Composition Index
Everlane 0.01% 1.75x
Supreme 0.02% 1.40x
Bonobos 0.08% 1.33x
The North Face 0.03% 1.30x
Jos A. Bank Clothiers 0.38% 1.29x
Patagonia 0.02% 1.28x
Johnston and Murphy 0.17% 1.23x
Mens Wearhouse 0.58% 1.22x
Club Monaco 0.02% 1.22x
American Apparel 0.04% 1.19x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is islands.com.

Website Composition Index
islands.com 1.40% 26.57x
cmt.com 1.29% 23.16x
cntraveller.com 3.69% 21.57x
mjsbigblog.com 1.84% 20.85x
syfy.com 4.91% 20.36x
lonelyplanet.com 3.40% 20.24x
upworthy.com 7.34% 19.89x
travelchannel.com 19.53% 19.40x
bcbs.com 4.40% 19.28x
brides.com 18.88% 19.13x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.21% 10.32x
Local & Travel England - East Midlands 0.17% 9.38x
Assorted Topics (Television, Origami, Men's Health) 0.11% 9.12x
Travel, Food, Fashion & Fitness 1.90% 8.49x
Fashion & Cosmetics 0.02% 8.15x
Consumer Rewards 0.21% 8.05x
London Tourism 0.18% 7.82x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 7.78x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.30% 7.77x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 2.77% 7.76x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female