Dstillery Audiences

ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 13.2 Million Devices

Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 13.2 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 20.65% 8.41x
Wedding Registrants 20.91% 8.27x
Women's Fashion Magazine Readers 20.32% 8.20x
Luxury Second Home Owners 20.01% 8.19x
Women's Fitness Enthusiasts 19.60% 8.15x
TV Junkies 18.83% 8.04x
Breast Cancer Fund Raisers 20.36% 8.00x
Home Remodelers 19.67% 7.98x
Custom Home Lighting Shoppers 19.83% 7.92x
Home Custom Bedroom Decorators 19.83% 7.92x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Belk.

Location Composition Index
Belk 0.01% 1.18x
American Apparel 0.02% 1.18x
Madewell 0.02% 1.17x
The North Face 0.02% 1.15x
Dressbarn 0.03% 1.15x
Jos A. Bank Clothiers 0.04% 1.13x
Lululemon 0.04% 1.13x
Ann Taylor 0.02% 1.11x
Urban Outfitters 0.03% 1.11x
Talbots 0.03% 1.10x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is mjsbigblog.com.

Website Composition Index
mjsbigblog.com 1.74% 15.05x
amc.com 1.31% 13.88x
cntraveller.com 1.72% 12.95x
cad-comic.com 1.00% 12.74x
cmt.com 1.02% 12.65x
travelchannel.com 12.69% 12.42x
tamaratattles.com 1.45% 12.17x
dailycal.org 1.15% 12.14x
brides.com 14.15% 11.90x
wideopenpets.com 3.84% 11.66x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 1.40% 7.46x
Mysticism 0.14% 7.37x
Local & Travel England - East Midlands 0.13% 7.19x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 7.12x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.23% 6.73x
Celebrity Gossip 1.01% 6.65x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 6.50x
Video Content Sites 3.87% 6.30x
Assorted Topics (Television, Origami, Men's Health) 0.56% 6.28x
Consumer Rewards 0.07% 6.24x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female