Dstillery Audiences

ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 10.3 Million Devices

Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Wedding Registrants.

Interest Composition Index
Wedding Registrants 21.35% 8.66x
Luxury Second Home Owners 20.62% 8.57x
Hair Care Shoppers 20.96% 8.53x
Women's Fashion Magazine Readers 20.11% 8.29x
Home Custom Bedroom Decorators 20.13% 8.29x
Custom Home Lighting Shoppers 20.13% 8.29x
Home Remodelers 20.73% 8.24x
Women's Fitness Enthusiasts 19.99% 8.23x
Breast Cancer Fund Raisers 19.86% 8.20x
TV Junkies 18.55% 8.18x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Supreme.

Location Composition Index
Supreme 0.01% 1.49x
Bonobos 0.10% 1.36x
Jos A. Bank Clothiers 0.33% 1.25x
Mens Wearhouse 0.53% 1.21x
Johnston and Murphy 0.48% 1.16x
White House Black Market 0.35% 1.15x
Lululemon 0.05% 1.15x
Zara 0.02% 1.14x
Talbots 0.04% 1.13x
Armani 0.02% 1.12x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is cntraveller.com.

Website Composition Index
cntraveller.com 2.37% 17.60x
mjsbigblog.com 1.82% 17.48x
cmt.com 1.35% 16.05x
upworthy.com 6.60% 15.68x
bcbs.com 2.74% 15.62x
amc.com 2.29% 15.43x
brides.com 15.16% 15.39x
travelchannel.com 14.92% 15.28x
lonelyplanet.com 2.45% 14.99x
dailycal.org 1.35% 14.69x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.16% 7.94x
Travel, Food, Fashion & Fitness 1.68% 7.69x
Local & Travel England - East Midlands 0.14% 7.69x
Assorted Topics (Television, Origami, Men's Health) 0.09% 7.29x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 6.84x
Celebrity Gossip 1.18% 6.64x
Fashion & Cosmetics 0.02% 6.51x
Consumer Rewards 0.15% 6.39x
DIY Decoration & Furniture 1.52% 6.36x
London Tourism 0.12% 6.32x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female