Dstillery Audiences

ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 7.1 Million Devices

Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 17.93% 13.06x
Luxury Second Home Owners 17.70% 12.97x
Wedding Registrants 18.37% 12.88x
Custom Home Lighting Shoppers 18.67% 12.65x
Cholesterol Researchers 17.14% 12.29x
Home Remodelers 19.25% 12.23x
Home and Garden TV Fans 18.18% 12.05x
Breast Cancer Fund Raisers 16.88% 12.00x
Bargain Shopping Researchers 16.04% 11.95x
TV Junkies 15.04% 11.92x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Supreme.

Location Composition Index
Supreme 0.02% 1.39x
Armani 0.04% 1.29x
Jos A. Bank Clothiers 0.30% 1.27x
LOFT 0.06% 1.27x
Gap 0.05% 1.22x
Ann Taylor 0.01% 1.21x
American Apparel 0.03% 1.19x
Johnston and Murphy 0.08% 1.18x
Bonobos 0.03% 1.17x
American Eagle Outfitters 0.03% 1.16x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is islands.com.

Website Composition Index
islands.com 2.00% 33.54x
cmt.com 1.28% 30.00x
cntraveller.com 4.31% 26.47x
syfy.com 4.91% 25.87x
travelchannel.com 21.65% 25.06x
refinery29.com 3.59% 24.87x
mjsbigblog.com 1.87% 23.88x
today.com 29.99% 23.58x
brides.com 19.42% 23.17x
wideopenpets.com 3.45% 22.97x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.21% 11.04x
Local & Travel England - East Midlands 0.16% 10.88x
Assorted Topics (Television, Origami, Men's Health) 0.14% 10.53x
Scuba Diving 0.20% 10.46x
Washington D.C. Hotels 0.01% 9.20x
Travel, Food, Fashion & Fitness 1.92% 9.13x
Consumer Rewards 0.29% 8.91x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 2.88% 8.87x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.58% 8.83x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.13% 8.65x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female