ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 7.1 Million Devices

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Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Home Custom Bedroom Decorators.

Interest	Composition	Index
Home Custom Bedroom Decorators	17.93%	13.06x
Luxury Second Home Owners	17.70%	12.97x
Wedding Registrants	18.37%	12.88x
Custom Home Lighting Shoppers	18.67%	12.65x
Cholesterol Researchers	17.14%	12.29x
Home Remodelers	19.25%	12.23x
Home and Garden TV Fans	18.18%	12.05x
Breast Cancer Fund Raisers	16.88%	12.00x
Bargain Shopping Researchers	16.04%	11.95x
TV Junkies	15.04%	11.92x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Supreme.

Location	Composition	Index
Supreme	0.02%	1.39x
Armani	0.04%	1.29x
Jos A. Bank Clothiers	0.30%	1.27x
LOFT	0.06%	1.27x
Gap	0.05%	1.22x
Ann Taylor	0.01%	1.21x
American Apparel	0.03%	1.19x
Johnston and Murphy	0.08%	1.18x
Bonobos	0.03%	1.17x
American Eagle Outfitters	0.03%	1.16x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is islands.com.

Website	Composition	Index
islands.com	2.00%	33.54x
cmt.com	1.28%	30.00x
cntraveller.com	4.31%	26.47x
syfy.com	4.91%	25.87x
travelchannel.com	21.65%	25.06x
refinery29.com	3.59%	24.87x
mjsbigblog.com	1.87%	23.88x
today.com	29.99%	23.58x
brides.com	19.42%	23.17x
wideopenpets.com	3.45%	22.97x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Mysticism.

Content Affinity	Composition	Index
Mysticism	0.21%	11.04x
Local & Travel England - East Midlands	0.16%	10.88x
Assorted Topics (Television, Origami, Men's Health)	0.14%	10.53x
Scuba Diving	0.20%	10.46x
Washington D.C. Hotels	0.01%	9.20x
Travel, Food, Fashion & Fitness	1.92%	9.13x
Consumer Rewards	0.29%	8.91x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons)	2.88%	8.87x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel)	0.58%	8.83x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.13%	8.65x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female