ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 8.3 Million Devices

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Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 8.3 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Women’s Lifestyle Blogs Researchers.

Interest	Composition	Index
Women’s Lifestyle Blogs Researchers	8.43%	8.37x
Women’s Fashion Blogs Readers	11.87%	8.27x
TV Advertising Professionals	9.34%	8.16x
Home Custom Bedroom Decorators	3.90%	8.12x
Custom Home Lighting Shoppers	3.90%	8.12x
Wedding Registrants	9.57%	8.11x
Entertainment Industry Decision Makers	10.28%	8.07x
Entertainment & Tabloid Magazine Readers	11.50%	8.04x
Women's Fashion Magazine Readers	9.65%	8.01x
Women's Fitness Enthusiasts	7.62%	8.00x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is LOFT.

Location	Composition	Index
LOFT	0.02%	1.20x
Chicos	0.02%	1.18x
Hollister	0.01%	1.16x
J. Crew	0.01%	1.13x
Forever 21	0.01%	1.08x
Dressbarn	0.01%	1.07x
Gymboree	0.02%	1.06x
Maurices	0.04%	1.06x
Talbots	0.01%	1.06x
Carhartt	0.16%	1.05x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is soapdirt.com.

Website	Composition	Index
soapdirt.com	1.43%	12.81x
mjsbigblog.com	4.63%	12.64x
cmt.com	6.12%	12.47x
thecourtjeweller.com	1.25%	12.38x
inquisitr.com	1.75%	11.96x
refinery29.com	22.11%	11.79x
uexpress.com	1.56%	11.48x
soapoperadigest.com	4.29%	11.34x
gossipcop.com	2.61%	11.32x
soapcentral.com	2.05%	11.20x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Natural & Healthy Living Researchers.

Content Affinity	Composition	Index
Natural & Healthy Living Researchers	0.03%	6.69x
Toys Shopping	0.01%	6.54x
Travel, Food, Fashion & Fitness	0.78%	6.42x
Environmental Conservation	0.01%	6.38x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	1.70%	6.23x
Fashion Cluster	4.47%	6.19x
Local & Travel England - East Midlands	0.03%	6.04x
Perfume, Makeup & Cosmetics	0.10%	5.82x
Assorted Topics (Television, Origami, Men's Health)	0.24%	5.66x
Australia & New Zealand Media	0.46%	5.53x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.

Age

55-64

Gender

Female