ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)
Audience Size: 13.2 Million Devices
Explore the Assorted Topics (News, Entertainment, Viral Media) Audience
Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 13.2 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.
INTERESTS
The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Hair Care Shoppers.
| Interest | Composition | Index |
| Hair Care Shoppers | 20.65% | 8.41x |
| Wedding Registrants | 20.91% | 8.27x |
| Women's Fashion Magazine Readers | 20.32% | 8.20x |
| Luxury Second Home Owners | 20.01% | 8.19x |
| Women's Fitness Enthusiasts | 19.60% | 8.15x |
| TV Junkies | 18.83% | 8.04x |
| Breast Cancer Fund Raisers | 20.36% | 8.00x |
| Home Remodelers | 19.67% | 7.98x |
| Custom Home Lighting Shoppers | 19.83% | 7.92x |
| Home Custom Bedroom Decorators | 19.83% | 7.92x |
Composition Percentage:
The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
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APPAREL RETAILERS
The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.18x |
| American Apparel | 0.02% | 1.18x |
| Madewell | 0.02% | 1.17x |
| The North Face | 0.02% | 1.15x |
| Dressbarn | 0.03% | 1.15x |
| Jos A. Bank Clothiers | 0.04% | 1.13x |
| Lululemon | 0.04% | 1.13x |
| Ann Taylor | 0.02% | 1.11x |
| Urban Outfitters | 0.03% | 1.11x |
| Talbots | 0.03% | 1.10x |
Composition Percentage:
The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
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WEBSITES
The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is mjsbigblog.com.
| Website | Composition | Index |
| mjsbigblog.com | 1.74% | 15.05x |
| amc.com | 1.31% | 13.88x |
| cntraveller.com | 1.72% | 12.95x |
| cad-comic.com | 1.00% | 12.74x |
| cmt.com | 1.02% | 12.65x |
| travelchannel.com | 12.69% | 12.42x |
| tamaratattles.com | 1.45% | 12.17x |
| dailycal.org | 1.15% | 12.14x |
| brides.com | 14.15% | 11.90x |
| wideopenpets.com | 3.84% | 11.66x |
Composition Percentage:
The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 1.40% | 7.46x |
| Mysticism | 0.14% | 7.37x |
| Local & Travel England - East Midlands | 0.13% | 7.19x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.05% | 7.12x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.23% | 6.73x |
| Celebrity Gossip | 1.01% | 6.65x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 6.50x |
| Video Content Sites | 3.87% | 6.30x |
| Assorted Topics (Television, Origami, Men's Health) | 0.56% | 6.28x |
| Consumer Rewards | 0.07% | 6.24x |
Composition Percentage:
The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
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DEMOGRAPHICS
The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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