ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 11 Million Devices

View All Audiences

Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 11 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Women’s Lifestyle Blogs Researchers.

Interest	Composition	Index
Women’s Lifestyle Blogs Researchers	15.83%	8.35x
Women’s Fashion Blogs Readers	17.28%	8.33x
TV Advertising Professionals	14.85%	8.33x
Entertainment Industry Decision Makers	15.85%	8.25x
Women's Fashion Magazine Readers	15.50%	8.25x
Luxury Second Home Owners	15.04%	8.20x
Entertainment & Tabloid Magazine Readers	16.58%	8.19x
Wedding Registrants	15.75%	8.18x
Home Custom Bedroom Decorators	11.68%	8.11x
Custom Home Lighting Shoppers	11.68%	8.11x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Chicos.

Location	Composition	Index
Chicos	0.02%	1.15x
J. Crew	0.01%	1.14x
Talbots	0.01%	1.11x
Hollister	0.01%	1.08x
Old Navy	0.04%	1.07x
Express	0.02%	1.06x
Dressbarn	0.02%	1.03x
White House Black Market	0.02%	1.02x
Gymboree	0.01%	1.02x
Buckle	0.02%	1.01x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is mjsbigblog.com.

Website	Composition	Index
mjsbigblog.com	3.12%	14.48x
lonelyplanet.com	2.58%	13.92x
cmt.com	5.95%	13.51x
championdaily.com	1.45%	13.16x
healthnfitness.net	1.03%	13.08x
soapdirt.com	3.41%	12.79x
thecourtjeweller.com	1.03%	12.70x
daytimeconfidential.com	3.03%	12.63x
ccn.com	2.70%	12.60x
hgtv.ca	1.40%	12.57x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Mysticism.

Content Affinity	Composition	Index
Mysticism	0.04%	7.43x
Custom Gifts	0.04%	7.08x
Natural & Healthy Living Researchers	0.10%	7.05x
Travel, Food, Fashion & Fitness	0.97%	6.77x
Party Suppliers	0.03%	6.75x
Ireland Cluster	2.00%	6.73x
Fashion Cluster	4.36%	6.72x
Pharmacy	0.11%	6.67x
Diamonds & Precious Metals	0.03%	6.59x
Disease Cluster	0.02%	6.57x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female