Dstillery Audiences

ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 6 Million Devices

Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 4.55% 10.60x
Women’s Lifestyle Blogs Researchers 3.88% 10.37x
Women’s Fashion Blogs Readers 7.65% 10.35x
TV Advertising Professionals 9.64% 9.94x
Freelancers 18.86% 9.62x
Entertainment & Tabloid Magazine Readers 16.72% 9.53x
United Kingdom News Readers 7.60% 9.40x
Breast Cancer Fund Raisers 6.32% 9.29x
Women's Fashion Magazine Readers 11.23% 9.26x
Women's Fitness Enthusiasts 7.77% 9.25x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.27x
Gymboree 0.01% 1.17x
Zumiez 0.01% 1.09x
Maurices 0.02% 1.09x
Old Navy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is mjsbigblog.com.

Website Composition Index
mjsbigblog.com 2.36% 17.47x
pawmygosh.com 1.51% 16.61x
cmt.com 4.77% 16.36x
fame10.com 2.08% 15.46x
soapoperanetwork.com 2.07% 15.20x
wideopenpets.com 1.31% 15.04x
moneysavingbasics.com 1.28% 14.76x
thecourtjeweller.com 1.11% 14.71x
lovemeow.com 3.30% 14.33x
womenadvance.com 1.05% 14.10x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.01% 9.46x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 2.54% 8.56x
Assorted Topics (Freebies, Gardens, Jewelry) 0.49% 7.93x
Fashion Cluster 4.49% 7.59x
Australia & New Zealand Media 0.97% 7.36x
Assorted Topics (Television, Origami, Men's Health) 0.15% 6.90x
Perfume, Makeup & Cosmetics 0.12% 6.80x
Bridal Fashion 0.02% 6.49x
Travel, Food, Fashion & Fitness 0.39% 6.48x
Comedy Content 0.04% 6.48x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female