Dstillery Audiences

ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 16 Million Devices

Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 16 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Hair Care Shoppers.

Interest Composition Index
Hair Care Shoppers 15.81% 7.95x
Women’s Fashion Blogs Readers 16.49% 7.87x
Women’s Lifestyle Blogs Researchers 15.25% 7.81x
Luxury Second Home Owners 14.70% 7.78x
Women's Fashion Magazine Readers 15.94% 7.77x
Wedding Registrants 15.99% 7.76x
Breast Cancer Fund Raisers 14.69% 7.75x
Women's Fitness Enthusiasts 15.00% 7.73x
TV Junkies 14.69% 7.66x
Cholesterol Researchers 14.52% 7.66x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.21x
Carhartt 0.13% 1.12x
Journeys 0.01% 1.09x
Victoria's Secret 0.01% 1.06x
Mens Wearhouse 0.01% 0.94x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is mjsbigblog.com.

Website Composition Index
mjsbigblog.com 1.54% 12.00x
tamaratattles.com 1.12% 10.79x
cntraveller.com 1.42% 10.53x
travelchannel.com 11.03% 10.06x
brides.com 12.61% 9.90x
gofugyourself.com 2.74% 9.65x
daytimeconfidential.com 3.22% 9.64x
hollywoodhiccups.com 1.59% 9.52x
marriedbiography.com 2.11% 9.43x
wideopenpets.com 3.47% 9.34x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 7.42x
Local & Travel England - East Midlands 0.18% 7.21x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.13% 6.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 6.79x
Mysticism 0.12% 6.48x
Travel, Food, Fashion & Fitness 1.40% 6.38x
Celebrity Gossip 0.70% 6.34x
Assorted Topics (Television, Origami, Men's Health) 0.64% 6.10x
Fashion Cluster 4.07% 6.09x
Ireland Cluster 4.20% 6.05x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female