Dstillery Audiences

ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 7.9 Million Devices

Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 2.09% 9.08x
Custom Home Lighting Shoppers 2.09% 9.08x
Women’s Lifestyle Blogs Researchers 6.92% 8.88x
TV Advertising Professionals 7.99% 8.79x
Women’s Fashion Blogs Readers 12.01% 8.78x
Entertainment & Tabloid Magazine Readers 13.92% 8.69x
Women's Fashion Magazine Readers 8.71% 8.64x
Entertainment Industry Decision Makers 8.89% 8.62x
Women's Fitness Enthusiasts 6.25% 8.51x
Breast Cancer Fund Raisers 5.81% 8.35x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.14x
Old Navy 0.03% 1.10x
J. Crew 0.01% 1.08x
LOFT 0.01% 1.08x
Maurices 0.04% 1.08x
Dressbarn 0.01% 1.06x
White House Black Market 0.02% 1.05x
American Eagle Outfitters 0.02% 1.04x
Lane Bryant 0.01% 1.03x
Journeys 0.03% 1.01x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is mjsbigblog.com.

Website Composition Index
mjsbigblog.com 3.81% 15.66x
uexpress.com 1.24% 14.76x
cmt.com 6.06% 14.75x
refinery29.com 15.44% 13.92x
soapcentral.com 1.48% 13.69x
pawmygosh.com 1.77% 13.68x
gossipcop.com 1.67% 13.67x
soapoperanetwork.com 2.54% 13.53x
goodmorningamerica.com 1.59% 13.47x
watchmecraft.com 1.64% 13.43x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.02% 7.55x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 2.49% 6.91x
Environmental Conservation 0.01% 6.53x
Travel, Food, Fashion & Fitness 0.61% 6.48x
Fashion Cluster 5.14% 6.44x
Assorted Topics (Freebies, Gardens, Jewelry) 0.74% 6.34x
Perfume, Makeup & Cosmetics 0.11% 6.25x
Assorted Topics (Television, Origami, Men's Health) 0.20% 5.95x
Australia & New Zealand Media 0.53% 5.95x
Local & Travel England - East Midlands 0.03% 5.93x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female