Dstillery Audiences

ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 13.3 Million Devices

Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Women’s Lifestyle Blogs Researchers.

Interest Composition Index
Women’s Lifestyle Blogs Researchers 14.26% 7.79x
Women’s Fashion Blogs Readers 16.23% 7.75x
TV Advertising Professionals 13.98% 7.68x
Entertainment Industry Decision Makers 14.52% 7.66x
Women's Fashion Magazine Readers 14.87% 7.63x
Luxury Second Home Owners 13.85% 7.61x
Entertainment & Tabloid Magazine Readers 15.27% 7.61x
Wedding Registrants 15.31% 7.55x
Custom Home Lighting Shoppers 11.78% 7.53x
Home Custom Bedroom Decorators 11.78% 7.53x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.16x
White House Black Market 0.02% 1.14x
Chicos 0.02% 1.13x
LOFT 0.02% 1.12x
Jos A. Bank Clothiers 0.01% 1.12x
Aeropostale 0.01% 1.06x
Lane Bryant 0.01% 1.04x
Hollister 0.01% 1.02x
American Eagle Outfitters 0.01% 1.02x
Maurices 0.03% 1.01x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is mjsbigblog.com.

Website Composition Index
mjsbigblog.com 3.17% 13.16x
lonelyplanet.com 3.60% 11.95x
cmt.com 6.53% 11.92x
healthnfitness.net 1.50% 11.58x
idolator.com 1.00% 11.36x
championdaily.com 1.85% 11.34x
editorchoice.com 4.48% 11.34x
upworthy.com 12.14% 11.33x
daytimeconfidential.com 2.69% 11.28x
ccn.com 3.63% 11.19x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.02% 6.91x
Mysticism 0.05% 6.75x
Custom Gifts 0.07% 6.59x
Hair & Beauty 0.04% 6.37x
Ireland Cluster 2.33% 6.35x
Homeschooling 0.01% 6.30x
Natural & Healthy Living Researchers 0.09% 6.23x
Travel, Food, Fashion & Fitness 1.10% 6.22x
Celebrity Gossip 0.30% 6.21x
Diamonds & Precious Metals 0.07% 6.11x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female