Dstillery Audiences

ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 10.4 Million Devices

Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Women’s Lifestyle Blogs Researchers.

Interest Composition Index
Women’s Lifestyle Blogs Researchers 11.47% 9.41x
TV Advertising Professionals 11.75% 9.32x
Women’s Fashion Blogs Readers 14.58% 9.32x
Entertainment Industry Decision Makers 12.69% 9.24x
Luxury Second Home Owners 10.81% 9.21x
Women's Fashion Magazine Readers 11.99% 9.20x
Entertainment & Tabloid Magazine Readers 13.41% 9.20x
Wedding Registrants 12.39% 9.16x
Custom Home Lighting Shoppers 6.97% 9.13x
Home Custom Bedroom Decorators 6.97% 9.13x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Talbots.

Location Composition Index
Talbots 0.02% 1.19x
Jos A. Bank Clothiers 0.02% 1.10x
Belk 0.01% 1.07x
Gap 0.03% 1.04x
Banana Republic 0.03% 1.03x
Zumiez 0.03% 1.02x
Chicos 0.03% 1.02x
Buckle 0.04% 1.02x
Eddie Bauer 0.01% 1.01x
Carhartt 0.27% 0.99x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is mjsbigblog.com.

Website Composition Index
mjsbigblog.com 3.67% 15.34x
lonelyplanet.com 1.63% 15.26x
championdaily.com 1.02% 14.45x
cmt.com 6.06% 14.02x
daytimeconfidential.com 2.80% 13.87x
soapdirt.com 2.86% 13.76x
soapoperanetwork.com 2.07% 13.68x
ccn.com 1.65% 13.44x
inquisitr.com 4.81% 13.38x
soapoperadigest.com 4.96% 13.00x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.02% 8.45x
Natural & Healthy Living Researchers 0.08% 7.76x
Environmental Conservation 0.02% 7.66x
Fashion Cluster 4.12% 7.27x
Travel, Food, Fashion & Fitness 0.69% 7.08x
Assorted Topics (Television, Origami, Men's Health) 0.35% 6.87x
Ireland Cluster 1.34% 6.84x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.59% 6.74x
Perfume, Makeup & Cosmetics 0.11% 6.67x
Bridal Fashion 0.08% 6.52x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female