Dstillery Audiences

ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 17.4 Million Devices

Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 17.4 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Women’s Fashion Blogs Readers.

Interest Composition Index
Women’s Fashion Blogs Readers 15.79% 7.12x
Hair Care Shoppers 15.44% 7.08x
Women’s Lifestyle Blogs Researchers 15.18% 6.96x
Breast Cancer Fund Raisers 14.03% 6.91x
Luxury Second Home Owners 14.60% 6.90x
Wedding Registrants 15.69% 6.90x
Women's Fashion Magazine Readers 15.80% 6.90x
TV Advertising Professionals 14.37% 6.88x
Cholesterol Researchers 13.58% 6.88x
Women's Fitness Enthusiasts 15.41% 6.87x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.28x
Victoria's Secret 0.01% 1.17x
Maurices 0.02% 1.09x
Mens Wearhouse 0.01% 1.07x
Carhartt 0.16% 1.07x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is mjsbigblog.com.

Website Composition Index
mjsbigblog.com 1.68% 10.64x
cntraveller.com 1.25% 9.87x
gofugyourself.com 2.87% 9.83x
hollywoodhiccups.com 1.30% 9.43x
travelchannel.com 9.48% 9.39x
wideopenpets.com 3.49% 9.22x
marriedbiography.com 1.36% 9.08x
daytimeconfidential.com 3.09% 8.99x
brides.com 11.84% 8.94x
starmagazine.com 1.06% 8.89x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.15% 6.72x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 6.66x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 6.30x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 5.91x
Mysticism 0.11% 5.71x
Celebrity Gossip 0.57% 5.70x
Fashion Cluster 4.19% 5.63x
Ireland Cluster 4.30% 5.62x
Environmental Conservation 0.03% 5.60x
Video Content Sites 2.51% 5.59x
Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female