ASSORTED TOPICS (NEWS, ENTERTAINMENT, VIRAL MEDIA)

Audience Size: 13.3 Million Devices

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Explore the Assorted Topics (News, Entertainment, Viral Media) Audience

Below you'll find more information about the Assorted Topics (News, Entertainment, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 million unique devices whose actions qualify for the Assorted Topics (News, Entertainment, Viral Media) audience.

INTERESTS

The Assorted Topics (News, Entertainment, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (News, Entertainment, Viral Media) audience is Women’s Lifestyle Blogs Researchers.

Interest	Composition	Index
Women’s Lifestyle Blogs Researchers	14.26%	7.79x
Women’s Fashion Blogs Readers	16.23%	7.75x
TV Advertising Professionals	13.98%	7.68x
Entertainment Industry Decision Makers	14.52%	7.66x
Women's Fashion Magazine Readers	14.87%	7.63x
Luxury Second Home Owners	13.85%	7.61x
Entertainment & Tabloid Magazine Readers	15.27%	7.61x
Wedding Registrants	15.31%	7.55x
Custom Home Lighting Shoppers	11.78%	7.53x
Home Custom Bedroom Decorators	11.78%	7.53x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Interest attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

APPAREL RETAILERS

The Assorted Topics (News, Entertainment, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (News, Entertainment, Viral Media) audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.01%	1.16x
White House Black Market	0.02%	1.14x
Chicos	0.02%	1.13x
LOFT	0.02%	1.12x
Jos A. Bank Clothiers	0.01%	1.12x
Aeropostale	0.01%	1.06x
Lane Bryant	0.01%	1.04x
Hollister	0.01%	1.02x
American Eagle Outfitters	0.01%	1.02x
Maurices	0.03%	1.01x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Location attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

WEBSITES

The Assorted Topics (News, Entertainment, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (News, Entertainment, Viral Media) audience is mjsbigblog.com.

Website	Composition	Index
mjsbigblog.com	3.17%	13.16x
lonelyplanet.com	3.60%	11.95x
cmt.com	6.53%	11.92x
healthnfitness.net	1.50%	11.58x
idolator.com	1.00%	11.36x
championdaily.com	1.85%	11.34x
editorchoice.com	4.48%	11.34x
upworthy.com	12.14%	11.33x
daytimeconfidential.com	2.69%	11.28x
ccn.com	3.63%	11.19x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Web attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (News, Entertainment, Viral Media) audience is London Tourism & Events.

Content Affinity	Composition	Index
London Tourism & Events	0.02%	6.91x
Mysticism	0.05%	6.75x
Custom Gifts	0.07%	6.59x
Hair & Beauty	0.04%	6.37x
Ireland Cluster	2.33%	6.35x
Homeschooling	0.01%	6.30x
Natural & Healthy Living Researchers	0.09%	6.23x
Travel, Food, Fashion & Fitness	1.10%	6.22x
Celebrity Gossip	0.30%	6.21x
Diamonds & Precious Metals	0.07%	6.11x

Composition Percentage: The overlap percentage between the Assorted Topics (News, Entertainment, Viral Media) audience and the Content Affinity attribute.

Index: A comparison of the Assorted Topics (News, Entertainment, Viral Media) audience to the internet population.

DEMOGRAPHICS

The Assorted Topics (News, Entertainment, Viral Media) audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female