Dstillery Audiences

ASSORTED TOPICS (PUZZLES, TRAVEL TIPS, TECH REVIEWS, COOKING)

Audience Size: 3.1 Million Devices

Explore the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) Audience

Below you'll find more information about the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 33.85% 13.76x
Budget Grocery Shoppers 33.83% 13.23x
Custom Home Lighting Shoppers 31.73% 12.68x
Home Custom Bedroom Decorators 31.73% 12.68x
Online Home Decor Shoppers 33.20% 12.34x
Home Remodelers 30.15% 12.24x
Home and Garden TV Fans 30.20% 12.21x
Misc-Deal Seekers or Coupon Shoppers 31.74% 12.18x
Gourmet Food & Wine Researchers 29.82% 12.11x
Home Design and Living Publication Readers 28.80% 12.10x
Composition Percentage: The overlap percentage between the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.28x
Club Monaco 0.01% 1.27x
REI 0.01% 1.19x
Ann Taylor 0.02% 1.18x
Talbots 0.03% 1.17x
Bonobos 0.01% 1.14x
Ralph Lauren 0.01% 1.09x
Carhartt 0.29% 1.07x
Armani 0.02% 1.07x
Kate Spade 0.02% 1.07x
Composition Percentage: The overlap percentage between the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience is cbs.com.

Website Composition Index
cbs.com 18.89% 38.46x
americasspotlight.com 1.17% 37.07x
blair.com 17.36% 34.02x
collectionsetc.com 1.51% 32.26x
dish.com 2.16% 30.08x
weekly-ads.us 1.34% 28.66x
nbcnewyork.com 15.54% 27.73x
usanetwork.com 6.74% 27.27x
quizzstar.com 1.45% 27.05x
discovery.com 8.08% 25.66x
Composition Percentage: The overlap percentage between the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 1.86% 14.81x
Consumer Rewards 0.17% 14.70x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.17% 13.99x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.58% 13.32x
Assorted Topics (Car News, Animals, Viral Media) 3.00% 13.15x
Consumer Packaged Goods 11.42% 12.97x
Cars, Travel & Food 0.21% 12.45x
Home Decoration - Crafts & Kids 1.21% 12.43x
Discount Shopping 1.63% 12.33x
ISPs & Local Services 0.02% 12.17x
Composition Percentage: The overlap percentage between the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female