Dstillery Audiences

ASSORTED TOPICS (PUZZLES, TRAVEL TIPS, TECH REVIEWS, COOKING)

Audience Size: 3.2 Million Devices

Explore the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) Audience

Below you'll find more information about the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 30.47% 15.32x
Budget Grocery Shoppers 31.45% 14.35x
Home Custom Bedroom Decorators 27.29% 14.14x
Custom Home Lighting Shoppers 27.29% 14.14x
Online Home Decor Shoppers 28.65% 13.89x
Home and Garden TV Fans 26.85% 13.83x
Home Remodelers 26.32% 13.68x
Gourmet Food & Wine Researchers 26.17% 13.68x
Home Design and Living Publication Readers 24.71% 13.62x
Misc-Deal Seekers or Coupon Shoppers 26.90% 13.45x
Composition Percentage: The overlap percentage between the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.19x
Carhartt 0.13% 1.13x
Old Navy 0.01% 1.04x
Mens Wearhouse 0.01% 0.79x
Composition Percentage: The overlap percentage between the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience is cbs.com.

Website Composition Index
cbs.com 13.78% 35.94x
blair.com 13.79% 35.68x
dish.com 1.85% 31.95x
collectionsetc.com 1.01% 31.04x
usanetwork.com 7.36% 26.70x
escapehere.com 8.37% 24.70x
ehow.com 47.47% 23.68x
celebhour.com 1.09% 23.55x
discovery.com 9.43% 23.53x
meredith.com 6.36% 23.32x
Composition Percentage: The overlap percentage between the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 17.38x
England Tourism 0.03% 15.25x
Shopping Catalogs 1.23% 15.06x
Discount Shopping 0.55% 14.56x
Home Decoration - Crafts & Kids 0.87% 14.19x
Assorted Topics (Car News, Animals, Viral Media) 2.09% 13.81x
Food Cluster 1.20% 13.64x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 13.45x
Consumer Packaged Goods 9.76% 13.23x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.70% 13.22x
Composition Percentage: The overlap percentage between the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female