Dstillery Audiences

ASSORTED TOPICS (RUBIK CUBE, GAWKER, VIRAL MEDIA)

Audience Size: 1.9 Million Devices

Explore the Assorted Topics (Rubik Cube, Gawker, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Rubik Cube, Gawker, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 38.45% 20.34x
United Kingdom News Readers 42.71% 20.15x
TV Advertising Professionals 34.89% 19.56x
Techies 41.17% 19.42x
Entertainment & Tabloid Magazine Readers 38.90% 19.22x
Entertainment Industry Decision Makers 36.83% 19.18x
Mens Fitness Publication Readers 33.59% 18.60x
Liberal News Readers 34.75% 18.48x
Readers of Japanese Content 33.76% 16.64x
Tech News Enthusiasts 32.47% 16.27x
Composition Percentage: The overlap percentage between the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Rubik Cube, Gawker, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.40x
LOFT 0.02% 1.34x
J. Crew 0.01% 1.23x
Jos A. Bank Clothiers 0.02% 1.11x
Mens Wearhouse 0.03% 1.08x
Talbots 0.01% 1.06x
Banana Republic 0.02% 1.04x
Gap 0.02% 1.03x
The Childrens Place 0.02% 1.03x
Carhartt 0.20% 1.01x
Composition Percentage: The overlap percentage between the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Rubik Cube, Gawker, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.14% 64.79x
nationalmemo.com 2.14% 56.14x
luxurycolumnist.com 2.14% 52.27x
jezebel.com 74.72% 51.45x
3quarksdaily.com 1.04% 49.11x
slashdot.org 4.59% 46.88x
odditycentral.com 2.80% 46.86x
theboutiqueadventurer.com 1.96% 46.18x
arynews.tv 1.67% 45.99x
digg.com 29.29% 45.69x
Composition Percentage: The overlap percentage between the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience is Feminism.

Content Affinity Composition Index
Feminism 0.73% 23.68x
Australia & New Zealand Media 2.60% 19.94x
London Tourism & Events 0.03% 19.67x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 5.18% 17.65x
Assorted Topics (Television, Origami, Men's Health) 1.20% 17.18x
Public Policy Media 1.57% 15.82x
Ireland Cluster 4.70% 15.80x
Local & Travel England - Northern England 0.22% 15.49x
Collectibles - Toys & Collectibles 12.74% 14.66x
Environmental Conservation 0.06% 14.48x
Composition Percentage: The overlap percentage between the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Rubik Cube, Gawker, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male