Dstillery Audiences

ASSORTED TOPICS (RUBIK CUBE, GAWKER, VIRAL MEDIA)

Audience Size: 2.5 Million Devices

Explore the Assorted Topics (Rubik Cube, Gawker, Viral Media) Audience

Below you'll find more information about the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Rubik Cube, Gawker, Viral Media) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 38.00% 20.99x
United Kingdom News Readers 42.66% 20.86x
Techies 42.03% 20.31x
TV Advertising Professionals 36.25% 19.93x
Entertainment Industry Decision Makers 37.73% 19.90x
Entertainment & Tabloid Magazine Readers 39.52% 19.70x
Liberal News Readers 36.06% 19.13x
Mens Fitness Publication Readers 34.75% 18.99x
Readers of Japanese Content 34.71% 17.24x
Tech News Enthusiasts 34.34% 16.91x
Composition Percentage: The overlap percentage between the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Rubik Cube, Gawker, Viral Media) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.85x
J. Crew 0.01% 1.47x
H&M 0.01% 1.39x
Gymboree 0.01% 1.39x
LOFT 0.02% 1.34x
Old Navy 0.03% 1.34x
Aeropostale 0.01% 1.33x
Michael Kors 0.01% 1.30x
Victoria's Secret 0.03% 1.28x
Buckle 0.02% 1.17x
Composition Percentage: The overlap percentage between the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Rubik Cube, Gawker, Viral Media) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.20% 48.60x
nationalmemo.com 2.35% 45.26x
digg.com 27.75% 45.03x
luxurycolumnist.com 1.51% 44.37x
jezebel.com 76.98% 43.73x
slashdot.org 4.37% 42.84x
theboutiqueadventurer.com 1.35% 39.53x
arynews.tv 2.22% 39.33x
metalheadzone.com 1.69% 38.68x
androidpolice.com 3.31% 38.36x
Composition Percentage: The overlap percentage between the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience is Feminism.

Content Affinity Composition Index
Feminism 0.86% 22.74x
Australia & New Zealand Media 3.30% 20.78x
London Tourism & Events 0.05% 20.10x
Ireland Cluster 6.21% 16.93x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 16.56x
Public Policy Media 1.99% 16.44x
Fashion & Cosmetics 0.01% 16.36x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 5.55% 16.25x
Collectibles - Toys & Collectibles 13.71% 15.04x
Writing & Publishing 0.35% 14.68x
Composition Percentage: The overlap percentage between the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Rubik Cube, Gawker, Viral Media) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Rubik Cube, Gawker, Viral Media) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male