Dstillery Audiences

ASSORTED TOPICS (SAFARI, HEALTH, WELLNESS, SPORTS)

Audience Size: 11.6 Thousand Devices

Explore the Assorted Topics (Safari, Health, Wellness, Sports) Audience

Below you'll find more information about the Assorted Topics (Safari, Health, Wellness, Sports) audience, broken down in different categories based on their digital and physical behaviors. These are 11.6 thousand unique devices whose actions qualify for the Assorted Topics (Safari, Health, Wellness, Sports) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Safari, Health, Wellness, Sports) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Safari, Health, Wellness, Sports) audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 47.26% 16.01x
Pet Boarding and Sitter Researchers 54.88% 15.81x
TV Game Show Fans 49.56% 15.58x
Big Box Shoppers 49.88% 15.06x
Generic Prescription Drug Shoppers 52.10% 14.39x
Budget Mobile Phone Researchers 44.01% 14.29x
Auto Insurance Shoppers 46.63% 14.21x
Texas Activity Researchers 40.44% 14.05x
Pain Medication Users 45.60% 13.75x
Cholesterol Researchers 42.35% 13.72x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Safari, Health, Wellness, Sports) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Safari, Health, Wellness, Sports) audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.15% 3.81x
H&M 0.16% 3.61x
Lululemon 0.11% 3.33x
Banana Republic 0.16% 2.91x
Gap 0.16% 2.66x
The Childrens Place 0.16% 2.64x
Chicos 0.12% 2.57x
White House Black Market 0.12% 2.01x
American Eagle Outfitters 0.13% 2.00x
Lane Bryant 0.07% 1.98x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Safari, Health, Wellness, Sports) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Safari, Health, Wellness, Sports) audience is wlos.com.

Website Composition Index
wlos.com 19.52% 43.60x
informationvine.com 23.26% 42.34x
jetlaggin.com 15.02% 32.52x
workingmother.com 20.06% 32.06x
lifebuzz.com 13.15% 30.91x
saveur.com 23.28% 30.23x
walmart.com 37.46% 28.82x
yellowpages.com 27.04% 28.74x
roughmaps.com 25.17% 28.57x
mariowiki.com 14.01% 28.10x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Safari, Health, Wellness, Sports) audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 4.52% 77.81x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.54% 61.59x
Discount Shopping 6.42% 58.27x
Celebrity Gossip 6.19% 43.35x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 8.80% 40.68x
Video Content Sites 19.83% 33.55x
Online Mini Game Players 3.33% 33.33x
Assorted Topics (Car News, Animals, Viral Media) 6.58% 31.15x
Humor & Entertainment 1.98% 30.42x
Online Games for Kids 12.61% 28.50x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Safari, Health, Wellness, Sports) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male