Dstillery Audiences

ASSORTED TOPICS (SAFARI, HEALTH, WELLNESS, SPORTS)

Audience Size: 27 Thousand Devices

Explore the Assorted Topics (Safari, Health, Wellness, Sports) Audience

Below you'll find more information about the Assorted Topics (Safari, Health, Wellness, Sports) audience, broken down in different categories based on their digital and physical behaviors. These are 27 thousand unique devices whose actions qualify for the Assorted Topics (Safari, Health, Wellness, Sports) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Safari, Health, Wellness, Sports) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Safari, Health, Wellness, Sports) audience is TV Game Show Fans.

Interest Composition Index
TV Game Show Fans 34.37% 14.13x
Budget Grocery Shoppers 32.73% 13.70x
Big Box Shoppers 36.25% 13.63x
Mahjong Players 35.86% 13.61x
Solitaire Players 32.90% 13.04x
Crossword Puzzles Players 39.38% 12.96x
Budget Mobile Phone Researchers 34.99% 12.95x
Restaurant Menu Researchers 34.71% 12.47x
Casual Dining Restaurant Researchers 33.36% 12.07x
Cholesterol Researchers 29.25% 12.01x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Safari, Health, Wellness, Sports) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Safari, Health, Wellness, Sports) audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.04% 8.18x
Everlane 0.03% 6.77x
Express Outlets 0.07% 6.22x
Joe's Jeans 0.03% 5.63x
Intermix 0.03% 4.87x
H&M 0.24% 4.28x
Lorna Jane 0.03% 3.94x
Saint Laurent Paris 0.03% 3.43x
Ann Taylor 0.07% 3.23x
Ralph Lauren 0.03% 3.07x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Safari, Health, Wellness, Sports) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Safari, Health, Wellness, Sports) audience is textnow.com.

Website Composition Index
textnow.com 42.45% 165.38x
glam.com 27.72% 110.16x
worldofsolitaire.com 20.70% 107.86x
naturalhealthyliving.net 16.42% 89.84x
mutually.com 28.76% 82.79x
allfreecrochet.com 17.85% 81.74x
motorcyclecruiser.com 20.32% 74.55x
soapcentral.com 14.29% 69.60x
pogo.com 17.09% 61.29x
newsok.com 19.00% 56.92x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Safari, Health, Wellness, Sports) audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 1.62% 606.45x
Barcode Site & App Users 4.46% 527.54x
Local & Travel England - North Midlands 1.54% 469.80x
Watches & Jewelry 0.81% 443.54x
Decoration & Fabric 1.43% 371.41x
Parenting & Nutrition 1.15% 351.29x
Assorted Topics (Insurance, Travel, Viral Media) 0.63% 334.37x
Custom T-Shirts 2.24% 267.55x
Quinceanera Planning 0.85% 177.07x
Assorted Topics (Cooking, Games, Viral Media) 1.60% 160.54x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Safari, Health, Wellness, Sports) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male