Dstillery Audiences

ASSORTED TOPICS (SAFARI, HEALTH, WELLNESS, SPORTS)

Audience Size: 32.8 Thousand Devices

Explore the Assorted Topics (Safari, Health, Wellness, Sports) Audience

Below you'll find more information about the Assorted Topics (Safari, Health, Wellness, Sports) audience, broken down in different categories based on their digital and physical behaviors. These are 32.8 thousand unique devices whose actions qualify for the Assorted Topics (Safari, Health, Wellness, Sports) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Safari, Health, Wellness, Sports) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Safari, Health, Wellness, Sports) audience is Budget Mobile Phone Researchers.

Interest Composition Index
Budget Mobile Phone Researchers 32.35% 15.50x
Automotive News Readers 24.63% 14.42x
Cholesterol Researchers 22.63% 14.20x
Cannabis News Readers 27.09% 13.79x
Restaurant Menu Researchers 30.96% 13.51x
Moviegoers 26.34% 13.51x
Electronics Shoppers 30.99% 13.42x
Voice Over Internet Protocol (VoIP) Users 30.60% 13.38x
Movie Ticket Buyers 26.98% 13.33x
TV Junkies 17.07% 12.93x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Safari, Health, Wellness, Sports) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Safari, Health, Wellness, Sports) audience is Coach.

Location Composition Index
Coach 0.14% 2.26x
Lane Bryant 0.11% 2.20x
Banana Republic 0.08% 1.96x
H&M 0.08% 1.84x
Chicos 0.08% 1.83x
Old Navy 0.11% 1.72x
Gap 0.11% 1.47x
Jos A. Bank Clothiers 0.22% 1.41x
Talbots 0.06% 1.10x
Urban Outfitters 0.06% 1.04x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Safari, Health, Wellness, Sports) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Safari, Health, Wellness, Sports) audience is cassiuslife.com.

Website Composition Index
cassiuslife.com 13.20% 63.32x
hellobeautiful.com 16.89% 46.48x
lifed.com 7.32% 43.85x
harborfreight.com 11.49% 42.89x
ijr.com 8.50% 38.95x
iflmylife.com 9.21% 38.59x
opposingviews.com 7.49% 38.19x
picmonkey.com 8.78% 37.70x
americanow.com 6.77% 35.59x
dailyforest.com 6.16% 35.00x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Safari, Health, Wellness, Sports) audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 5.23% 112.10x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.66% 63.53x
Alternative Movie Streaming 5.98% 53.48x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 2.99% 46.59x
Instagram Management 2.57% 42.26x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 9.68% 35.98x
Consumer Rewards 1.60% 35.13x
Video Content Sites 21.17% 33.28x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.74% 26.74x
Right Wing Blogs - Political Activism 4.65% 24.31x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Safari, Health, Wellness, Sports) audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male