Dstillery Audiences

ASSORTED TOPICS (SAFARI, HEALTH, WELLNESS, SPORTS)

Audience Size: 19.7 Thousand Devices

Explore the Assorted Topics (Safari, Health, Wellness, Sports) Audience

Below you'll find more information about the Assorted Topics (Safari, Health, Wellness, Sports) audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 thousand unique devices whose actions qualify for the Assorted Topics (Safari, Health, Wellness, Sports) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Safari, Health, Wellness, Sports) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Safari, Health, Wellness, Sports) audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 39.43% 17.02x
Big Box Shoppers 42.58% 16.72x
TV Game Show Fans 41.11% 16.44x
Generic Prescription Drug Shoppers 39.94% 16.27x
Budget Mobile Phone Researchers 42.12% 16.21x
Restaurant Menu Researchers 38.41% 15.34x
Casual Dining Restaurant Researchers 38.47% 15.18x
Auto Insurance Shoppers 36.79% 15.04x
Cholesterol Researchers 34.55% 15.01x
Retired Health Insurance Researchers 34.30% 14.92x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Safari, Health, Wellness, Sports) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Safari, Health, Wellness, Sports) audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.15% 3.81x
White House Black Market 0.15% 3.46x
H&M 0.10% 2.39x
Armani 0.04% 1.92x
Lululemon 0.05% 1.84x
Dressbarn 0.05% 1.80x
Levi Strauss 0.04% 1.78x
Mens Wearhouse 0.10% 1.75x
Talbots 0.05% 1.74x
Hollister 0.05% 1.58x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Safari, Health, Wellness, Sports) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Safari, Health, Wellness, Sports) audience is 360daily.com.

Website Composition Index
360daily.com 23.24% 91.16x
motorcyclecruiser.com 18.87% 74.00x
sarcasmsociety.com 27.77% 65.39x
cycleworld.com 15.13% 59.25x
knowable.com 15.26% 55.98x
dotafire.com 15.45% 51.19x
wlos.com 17.70% 47.60x
uniontestprep.com 15.54% 43.14x
informationvine.com 21.82% 37.64x
historyinorbit.com 16.91% 37.14x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Safari, Health, Wellness, Sports) audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 2.29% 86.44x
Alternative Movie Streaming 3.40% 72.08x
Instagram Management 1.73% 64.70x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 2.29% 52.82x
Right Wing Blogs - Political Activism 5.08% 46.35x
Celebrity Gossip 6.05% 39.58x
Home Improvement Contractor 2.18% 38.70x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 1.52% 37.21x
Discount Shopping 5.79% 36.72x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 8.33% 32.70x
Composition Percentage: The overlap percentage between the Assorted Topics (Safari, Health, Wellness, Sports) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Safari, Health, Wellness, Sports) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Safari, Health, Wellness, Sports) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male