Dstillery Audiences

ASSORTED TOPICS (SOFTWARE INTEGRATION, SCRABBLE, WORD GAMES, PBS)

Audience Size: 17.1 Thousand Devices

Explore the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) Audience

Below you'll find more information about the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience, broken down in different categories based on their digital and physical behaviors. These are 17.1 thousand unique devices whose actions qualify for the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience is Retirees.

Interest Composition Index
Retirees 45.18% 18.95x
PBS Enthusiasts 54.08% 18.77x
Avid Readers 48.37% 18.17x
Word Game Enthusiasts 54.36% 17.98x
Family Tree Enthusiasts 42.84% 17.60x
Nashville Activity Researchers 38.96% 17.48x
Budget Grocery Shoppers 40.84% 17.46x
TV Junkies 38.51% 17.37x
Menopause Researchers 42.04% 16.65x
Home Custom Bedroom Decorators 36.62% 16.64x
Composition Percentage: The overlap percentage between the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience is Lululemon.

Location Composition Index
Lululemon 0.11% 2.60x
Abercrombie & Fitch 0.10% 2.37x
Bonobos 0.17% 2.00x
American Apparel 0.06% 1.97x
Brooks Brothers 0.06% 1.90x
J. Crew 0.06% 1.79x
Hugo Boss 0.06% 1.65x
White House Black Market 0.57% 1.62x
LOFT 0.11% 1.61x
Talbots 0.06% 1.55x
Composition Percentage: The overlap percentage between the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience is pbs.org.

Website Composition Index
pbs.org 33.61% 32.62x
tv.com 10.55% 30.87x
marriedbiography.com 9.81% 26.87x
kraftrecipes.com 18.26% 25.12x
cbs.com 15.39% 23.80x
healthcentral.com 7.08% 22.64x
blair.com 10.11% 21.57x
dotafire.com 7.64% 21.15x
bleacherreport.com 8.99% 21.03x
geappliances.com 6.61% 20.50x
Composition Percentage: The overlap percentage between the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience is Seventh-day Adventist Church.

Content Affinity Composition Index
Seventh-day Adventist Church 7.55% 334.63x
Vietnam Cluster 6.43% 92.90x
Crossword & Puzzle Players 19.34% 69.97x
Discount Books 2.05% 41.40x
Bird Watching 3.14% 37.84x
Shopping Catalogs 4.62% 32.60x
Holiday Gifts 1.37% 31.79x
Mail Order Food 3.25% 31.54x
Discount Shopping 5.53% 30.22x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 3.94% 29.60x
Composition Percentage: The overlap percentage between the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female