Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 605.9 Thousand Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 605.9 thousand unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 34.82% 15.79x
North West State Fair Visitors 54.42% 15.63x
Oregon Ducks Fans 31.35% 15.62x
Liberal News Readers 24.22% 14.77x
Arizona Wildcats Fans 30.95% 14.67x
Ski House Second Home Owners 31.73% 14.60x
Country Music Fans 27.84% 14.05x
Competitive Sports Participants 24.30% 13.97x
Financial Business Intelligence Researchers 23.78% 13.95x
Eco-Conscious Consumers 21.73% 13.31x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Buckle.

Location Composition Index
Buckle 0.03% 2.64x
Zumiez 0.02% 2.57x
Eddie Bauer 0.01% 2.40x
Maurices 0.03% 2.00x
Carhartt 0.21% 1.72x
Victoria's Secret 0.03% 1.68x
Mens Wearhouse 0.02% 1.66x
American Eagle Outfitters 0.02% 1.44x
The Childrens Place 0.02% 1.25x
Old Navy 0.02% 0.95x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is dailyinterlake.com.

Website Composition Index
dailyinterlake.com 2.43% 236.19x
kxlh.com 5.04% 232.27x
abcfoxmontana.com 7.09% 226.61x
kxlf.com 6.15% 206.39x
kbzk.com 19.22% 201.64x
sidneyherald.com 1.77% 198.11x
ktvh.com 10.30% 194.79x
havredailynews.com 2.27% 192.32x
mtstandard.com 16.32% 188.67x
bozemandailychronicle.com 11.95% 188.33x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 4.74% 29.26x
National Parks 0.95% 28.49x
Idaho Cluster 15.58% 28.29x
Farming & Agriculture 0.79% 26.57x
North Dakota Cluster 15.27% 22.70x
Central California Cluster 4.65% 21.40x
South Dakota Cluster 9.78% 21.29x
Colorado Cluster 15.22% 18.73x
Winter Sports & Gear 0.90% 18.67x
Action Sports 0.72% 17.95x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male