Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 627.5 Thousand Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 627.5 thousand unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 55.79% 14.48x
Yellowstone Park Trip Planners 51.91% 13.98x
Ski House Second Home Owners 25.80% 13.82x
Rapid City Trip Planners 27.50% 12.98x
Oregon Ducks Fans 21.40% 12.12x
Liberal News Readers 15.85% 11.32x
Competitive Sports Participants 16.45% 11.13x
Montana and Idaho Trip Planners 28.68% 11.05x
Nature and Outdoors Book Readers 17.02% 11.01x
Eco-Conscious Consumers 12.90% 10.70x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 2.38x
Dressbarn 0.03% 1.65x
Zumiez 0.03% 1.59x
Carhartt 0.34% 1.49x
Maurices 0.05% 1.23x
Chicos 0.02% 1.00x
Buckle 0.03% 0.93x
Johnston and Murphy 0.01% 0.89x
Gap 0.02% 0.84x
Banana Republic 0.02% 0.79x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is kxlh.com.

Website Composition Index
kxlh.com 4.78% 239.15x
kxlf.com 6.72% 214.09x
kpax.com 27.59% 206.06x
bozemandailychronicle.com 9.15% 203.00x
dailyinterlake.com 2.90% 199.50x
kbzk.com 18.71% 191.67x
ravallirepublic.com 5.20% 188.28x
ktvq.com 31.62% 183.65x
havredailynews.com 3.02% 183.29x
sidneyherald.com 1.62% 182.29x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 10.05% 21.50x
Pac 12 Sports 2.11% 20.88x
Farming & Agriculture 0.42% 20.57x
National Parks 0.17% 19.57x
North Dakota Cluster 9.71% 18.19x
Alaska Cluster 1.07% 17.18x
Colorado Snow 1.43% 17.08x
Environmental Conservation 0.04% 16.72x
Central California Cluster 2.84% 16.23x
Assorted Topics (Power Trains, Drones, Web Design) 0.26% 15.41x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male