Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 509.9 Thousand Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 509.9 thousand unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Wyoming Cowboys Fans.

Interest Composition Index
Wyoming Cowboys Fans 43.60% 23.29x
North West State Fair Visitors 51.90% 13.59x
Ski House Second Home Owners 23.25% 13.59x
Outdoors Enthusiasts 31.19% 12.93x
Rapid City Trip Planners 24.42% 12.73x
Yellowstone Park Trip Planners 49.65% 12.61x
Winter Sports Destination Seekers 16.58% 12.28x
Liberal News Readers 12.31% 11.91x
Oregon Ducks Fans 17.99% 11.62x
Montana and Idaho Trip Planners 27.77% 11.16x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Patagonia.

Location Composition Index
Patagonia 0.01% 3.07x
Maurices 0.06% 1.96x
Buckle 0.02% 1.41x
Carhartt 0.17% 1.33x
Eddie Bauer 0.01% 1.26x
Chicos 0.02% 1.24x
Mens Wearhouse 0.02% 1.19x
American Eagle Outfitters 0.01% 1.10x
Journeys 0.02% 1.08x
Gymboree 0.01% 0.90x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is kxlh.com.

Website Composition Index
kxlh.com 5.10% 182.01x
ravallirepublic.com 3.91% 180.70x
kpax.com 26.54% 177.07x
dailyinterlake.com 2.83% 172.98x
helenair.com 21.68% 167.08x
kxlf.com 7.98% 162.19x
mtstandard.com 12.56% 158.95x
montanasports.com 10.19% 157.02x
gogriz.com 2.31% 156.52x
missoulian.com 25.03% 155.85x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 10.09% 19.79x
Farming & Agriculture 0.42% 19.73x
North Dakota Cluster 8.96% 16.93x
National Parks 0.15% 16.46x
Central California Cluster 2.42% 16.15x
Pac 12 Sports 1.70% 15.45x
Nature & Wildlife 3.18% 15.24x
Hunting 4.18% 14.13x
Colorado Snow 1.66% 13.96x
Environmental Conservation 0.03% 13.83x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male