Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 1.1 Million Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 48.83% 14.88x
Oregon Ducks Fans 29.16% 13.56x
Rapid City Trip Planners 30.14% 13.37x
Arizona Wildcats Fans 28.40% 13.17x
Yellowstone Park Trip Planners 47.60% 13.17x
Liberal News Readers 23.95% 12.96x
Financial Business Intelligence Researchers 22.79% 12.36x
Country Music Fans 24.84% 12.13x
Conservative News Readers 23.82% 11.97x
Aspen Trip Planners 27.88% 11.85x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 4.94x
Buckle 0.02% 3.32x
Maurices 0.04% 3.16x
Zumiez 0.02% 3.01x
Carhartt 0.24% 1.77x
Chicos 0.01% 1.54x
Old Navy 0.02% 1.49x
Mens Wearhouse 0.02% 1.48x
Victoria's Secret 0.01% 1.42x
Johnston and Murphy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is billingsclinic.com.

Website Composition Index
billingsclinic.com 1.34% 163.74x
dailyinterlake.com 1.38% 161.36x
montanaclub.com 1.55% 151.47x
kxlh.com 5.70% 144.36x
abcfoxmontana.com 14.34% 140.47x
sidneyherald.com 2.05% 134.16x
kxlf.com 5.97% 132.96x
havredailynews.com 1.71% 130.69x
kbzk.com 19.61% 130.50x
ktvh.com 9.01% 129.37x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 15.81% 22.42x
National Parks 1.93% 19.74x
North Dakota Cluster 16.05% 18.16x
Farming & Agriculture 1.31% 18.04x
Alaska Cluster 5.23% 17.50x
Central California Cluster 6.09% 17.06x
Environmental Conservation 0.09% 16.79x
South Dakota Cluster 10.18% 16.68x
Pac 12 Sports 0.62% 15.61x
Colorado Cluster 16.12% 14.91x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male