Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 790.8 Thousand Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 790.8 thousand unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Rapid City Trip Planners.

Interest Composition Index
Rapid City Trip Planners 28.01% 17.68x
Montana and Idaho Trip Planners 27.60% 15.66x
Oregon Ducks Fans 23.27% 15.33x
Aspen Trip Planners 23.01% 15.07x
Liberal News Readers 17.27% 13.76x
Arizona Wildcats Fans 19.74% 13.76x
Country Music Fans 17.29% 13.07x
Ski House Second Home Owners 20.98% 13.01x
Conservative News Readers 17.86% 12.58x
Financial Business Intelligence Researchers 18.58% 12.47x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.12% 3.80x
The North Face 0.02% 2.01x
REI 0.02% 1.50x
Free People 0.02% 1.39x
Buckle 0.09% 1.30x
Patagonia 0.02% 1.30x
Kate Spade 0.01% 1.11x
Zara 0.02% 1.09x
Zumiez 0.03% 1.04x
Chicos 0.03% 1.03x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is metrapark.com.

Website Composition Index
metrapark.com 3.42% 365.08x
kxlh.com 2.69% 333.50x
kfbb.com 2.66% 328.61x
kpax.com 10.29% 318.86x
billingsclinic.com 4.88% 294.94x
abcfoxmontana.com 18.10% 292.69x
sidneyherald.com 2.86% 276.94x
montana.edu 2.04% 271.85x
ktvq.com 13.20% 263.81x
krtv.com 15.59% 258.67x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 9.47% 22.90x
North Dakota Cluster 11.81% 20.81x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.31% 20.80x
Colorado Cluster 10.05% 19.81x
Alaska Cluster 4.15% 19.44x
South Dakota Cluster 7.11% 17.63x
Farming & Agriculture 3.08% 17.25x
National Parks 4.05% 16.78x
Local & Travel England - North Midlands 0.04% 16.60x
Environmental Conservation 0.07% 13.49x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female