Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 464.2 Thousand Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 464.2 thousand unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Wyoming Cowboys Fans.

Interest Composition Index
Wyoming Cowboys Fans 38.64% 25.45x
Winter Sports Destination Seekers 14.93% 15.06x
Ski House Second Home Owners 21.10% 15.04x
Outdoors Enthusiasts 26.78% 13.70x
North West State Fair Visitors 51.79% 13.14x
Yellowstone Park Trip Planners 51.42% 12.60x
Rapid City Trip Planners 22.28% 12.52x
Montana and Idaho Trip Planners 26.54% 11.82x
Oregon Ducks Fans 14.00% 11.68x
Eco-Conscious Consumers 6.24% 10.87x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 2.72x
Hollister 0.02% 1.95x
Patagonia 0.01% 1.82x
Maurices 0.05% 1.76x
Buckle 0.02% 1.45x
Mens Wearhouse 0.02% 1.26x
Zumiez 0.03% 1.26x
Journeys 0.03% 1.25x
Lululemon 0.01% 1.07x
H&M 0.01% 0.97x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is kxlh.com.

Website Composition Index
kxlh.com 5.57% 232.64x
ravallirepublic.com 3.42% 223.05x
kxlf.com 8.32% 213.72x
kpax.com 28.12% 212.07x
helenair.com 19.84% 211.81x
mtstandard.com 11.13% 203.64x
missoulian.com 24.75% 202.68x
montanasports.com 10.25% 190.66x
kulr8.com 30.59% 185.54x
billingsgazette.com 33.32% 185.41x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is National Parks.

Content Affinity Composition Index
National Parks 0.13% 20.77x
Idaho Cluster 8.75% 20.28x
Farming & Agriculture 0.24% 17.25x
Pac 12 Sports 1.63% 16.73x
North Dakota Cluster 7.32% 15.50x
Winter Sports & Gear 0.13% 15.19x
Central California Cluster 1.81% 14.90x
Backpacking 2.30% 14.37x
Nature & Wildlife 2.80% 14.30x
Colorado Snow 1.63% 14.15x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male