Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 647.4 Thousand Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 647.4 thousand unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 53.09% 14.43x
Ski House Second Home Owners 28.86% 13.47x
Rapid City Trip Planners 31.43% 13.32x
Oregon Ducks Fans 26.90% 13.11x
Yellowstone Park Trip Planners 49.69% 12.55x
Liberal News Readers 21.71% 12.07x
Competitive Sports Participants 21.40% 12.07x
Nature and Outdoors Book Readers 20.91% 11.69x
Country Music Fans 24.84% 11.62x
Aspen Trip Planners 27.37% 11.52x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Carhartt.

Location Composition Index
Carhartt 0.10% 1.66x
Johnston and Murphy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is dailyinterlake.com.

Website Composition Index
dailyinterlake.com 2.47% 240.43x
abcfoxmontana.com 3.60% 227.32x
kxlh.com 4.92% 203.34x
kbzk.com 16.72% 190.31x
kpax.com 29.94% 189.45x
ktvh.com 10.52% 187.63x
havredailynews.com 2.01% 180.66x
mtstandard.com 16.98% 179.80x
bozemandailychronicle.com 11.46% 178.91x
kxlf.com 6.47% 176.51x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 2.83% 25.84x
National Parks 0.52% 25.07x
Idaho Cluster 13.13% 23.46x
Farming & Agriculture 0.50% 21.06x
North Dakota Cluster 12.83% 19.88x
Central California Cluster 3.68% 18.86x
Winter Sports & Gear 0.68% 17.89x
South Dakota Cluster 7.42% 17.43x
Colorado Snow 1.53% 16.46x
Action Sports 0.56% 16.27x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male