Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 612.4 Thousand Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 612.4 thousand unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 54.70% 14.94x
Ski House Second Home Owners 29.83% 14.16x
Rapid City Trip Planners 32.72% 13.97x
Oregon Ducks Fans 28.58% 13.89x
Liberal News Readers 23.10% 13.40x
Competitive Sports Participants 22.95% 13.38x
Yellowstone Park Trip Planners 50.18% 12.80x
Financial Business Intelligence Researchers 22.12% 12.74x
Nature and Outdoors Book Readers 21.91% 12.73x
Eco-Conscious Consumers 20.36% 12.38x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 2.74x
Carhartt 0.07% 1.33x
Johnston and Murphy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is dailyinterlake.com.

Website Composition Index
dailyinterlake.com 2.98% 243.45x
abcfoxmontana.com 5.13% 233.26x
montanaclub.com 1.88% 210.88x
kxlf.com 6.52% 205.38x
kbzk.com 17.99% 203.71x
sidneyherald.com 1.83% 202.31x
kxlh.com 5.03% 199.83x
kpax.com 32.26% 194.81x
ktvh.com 11.06% 192.49x
ktvq.com 33.91% 192.20x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 3.47% 27.75x
National Parks 0.68% 26.71x
Idaho Cluster 14.37% 26.49x
Farming & Agriculture 0.64% 24.63x
North Dakota Cluster 14.06% 20.86x
Central California Cluster 3.91% 20.58x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 18.90x
Winter Sports & Gear 0.90% 18.50x
South Dakota Cluster 8.30% 18.36x
Assorted Topics (Power Trains, Drones, Web Design) 0.59% 17.31x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male