ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)
Audience Size: 509.9 Thousand Devices
Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience
Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 509.9 thousand unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.
INTERESTS
The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Wyoming Cowboys Fans.
| Interest | Composition | Index |
| Wyoming Cowboys Fans | 43.60% | 23.29x |
| North West State Fair Visitors | 51.90% | 13.59x |
| Ski House Second Home Owners | 23.25% | 13.59x |
| Outdoors Enthusiasts | 31.19% | 12.93x |
| Rapid City Trip Planners | 24.42% | 12.73x |
| Yellowstone Park Trip Planners | 49.65% | 12.61x |
| Winter Sports Destination Seekers | 16.58% | 12.28x |
| Liberal News Readers | 12.31% | 11.91x |
| Oregon Ducks Fans | 17.99% | 11.62x |
| Montana and Idaho Trip Planners | 27.77% | 11.16x |
Composition Percentage:
The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
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APPAREL RETAILERS
The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 3.07x |
| Maurices | 0.06% | 1.96x |
| Buckle | 0.02% | 1.41x |
| Carhartt | 0.17% | 1.33x |
| Eddie Bauer | 0.01% | 1.26x |
| Chicos | 0.02% | 1.24x |
| Mens Wearhouse | 0.02% | 1.19x |
| American Eagle Outfitters | 0.01% | 1.10x |
| Journeys | 0.02% | 1.08x |
| Gymboree | 0.01% | 0.90x |
Composition Percentage:
The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
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WEBSITES
The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is kxlh.com.
| Website | Composition | Index |
| kxlh.com | 5.10% | 182.01x |
| ravallirepublic.com | 3.91% | 180.70x |
| kpax.com | 26.54% | 177.07x |
| dailyinterlake.com | 2.83% | 172.98x |
| helenair.com | 21.68% | 167.08x |
| kxlf.com | 7.98% | 162.19x |
| mtstandard.com | 12.56% | 158.95x |
| montanasports.com | 10.19% | 157.02x |
| gogriz.com | 2.31% | 156.52x |
| missoulian.com | 25.03% | 155.85x |
Composition Percentage:
The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 10.09% | 19.79x |
| Farming & Agriculture | 0.42% | 19.73x |
| North Dakota Cluster | 8.96% | 16.93x |
| National Parks | 0.15% | 16.46x |
| Central California Cluster | 2.42% | 16.15x |
| Pac 12 Sports | 1.70% | 15.45x |
| Nature & Wildlife | 3.18% | 15.24x |
| Hunting | 4.18% | 14.13x |
| Colorado Snow | 1.66% | 13.96x |
| Environmental Conservation | 0.03% | 13.83x |
Composition Percentage:
The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
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DEMOGRAPHICS
The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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