Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 287.7 Thousand Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 287.7 thousand unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Wyoming Cowboys Fans.

Interest Composition Index
Wyoming Cowboys Fans 32.86% 32.56x
Winter Sports Destination Seekers 13.14% 19.19x
North West State Fair Visitors 58.57% 15.40x
Outdoors Enthusiasts 21.65% 14.66x
Yellowstone Park Trip Planners 53.36% 13.71x
Sporting Goods Shoppers 22.07% 12.62x
Nature and Outdoors Book Readers 8.29% 11.72x
Montana and Idaho Trip Planners 32.02% 10.92x
Oregon Ducks Fans 15.27% 10.84x
Aspen Trip Planners 9.61% 10.58x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is H&M.

Location Composition Index
H&M 0.01% 2.41x
Dressbarn 0.01% 2.21x
Urban Outfitters 0.02% 1.90x
Maurices 0.03% 1.54x
Zumiez 0.01% 1.36x
Gymboree 0.01% 1.28x
Johnston and Murphy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is kxlf.com.

Website Composition Index
kxlf.com 11.46% 326.48x
kxlh.com 6.38% 319.38x
mtstandard.com 11.53% 306.66x
kpax.com 30.57% 305.91x
helenair.com 22.34% 286.19x
krtv.com 31.33% 281.42x
missoulian.com 26.76% 278.88x
ktvh.com 13.46% 265.95x
montanasports.com 14.84% 264.24x
ktvq.com 37.37% 259.60x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.22% 21.00x
Pac 12 Sports 2.22% 20.89x
Idaho Cluster 7.97% 19.21x
North Dakota Cluster 6.23% 14.95x
Alaska Cluster 0.30% 14.95x
Nature & Wildlife 1.21% 14.59x
Winter Sports & Gear 0.09% 14.08x
Backpacking 1.29% 14.04x
Colorado Snow 1.26% 13.32x
Colorado Cluster 6.92% 12.04x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male