Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 1.2 Million Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 50.55% 15.66x
Yellowstone Park Trip Planners 49.49% 14.78x
Oregon Ducks Fans 29.13% 13.26x
Rapid City Trip Planners 29.70% 12.88x
Arizona Wildcats Fans 28.23% 12.57x
Liberal News Readers 24.14% 12.33x
Country Music Fans 24.41% 11.95x
Financial Business Intelligence Researchers 23.84% 11.63x
Conservative News Readers 24.81% 11.63x
Aspen Trip Planners 26.94% 11.48x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Maurices.

Location Composition Index
Maurices 0.02% 2.65x
Buckle 0.01% 2.38x
Carhartt 0.19% 1.75x
Victoria's Secret 0.02% 1.48x
Johnston and Murphy 0.01% 0.89x
Mens Wearhouse 0.01% 0.85x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is metrapark.com.

Website Composition Index
metrapark.com 1.26% 181.90x
billingsclinic.com 1.98% 164.64x
montanaclub.com 1.34% 160.72x
kxlf.com 5.25% 157.80x
kxlh.com 5.46% 141.61x
ktvh.com 7.54% 140.29x
abcfoxmontana.com 21.36% 139.98x
406mtsports.com 7.36% 138.57x
kpax.com 27.13% 136.62x
montanasports.com 6.32% 133.21x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 14.62% 22.77x
Environmental Conservation 0.10% 19.38x
North Dakota Cluster 15.80% 19.34x
Alaska Cluster 4.97% 18.65x
National Parks 2.23% 17.65x
South Dakota Cluster 9.37% 17.30x
Farming & Agriculture 1.49% 16.95x
Local & Travel England - North Midlands 0.07% 16.42x
Central California Cluster 6.18% 15.56x
Colorado Cluster 14.93% 15.07x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male