Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 719.5 Thousand Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 719.5 thousand unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 52.69% 14.44x
Ski House Second Home Owners 26.95% 13.06x
Rapid City Trip Planners 29.63% 12.95x
Yellowstone Park Trip Planners 50.71% 12.93x
Oregon Ducks Fans 24.59% 12.52x
Liberal News Readers 19.02% 11.94x
Country Music Fans 21.97% 11.44x
Nature and Outdoors Book Readers 19.36% 11.39x
Competitive Sports Participants 19.37% 11.38x
Arizona Wildcats Fans 25.35% 11.21x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is REI.

Location Composition Index
REI 0.01% 3.09x
Eddie Bauer 0.02% 2.39x
Carhartt 0.33% 1.61x
Buckle 0.03% 1.56x
H&M 0.01% 1.31x
Maurices 0.05% 1.26x
Gap 0.02% 1.23x
Mens Wearhouse 0.03% 1.19x
Zumiez 0.02% 1.16x
Victoria's Secret 0.03% 1.04x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is dailyinterlake.com.

Website Composition Index
dailyinterlake.com 2.26% 224.39x
abcfoxmontana.com 2.02% 220.77x
kxlh.com 4.79% 206.05x
kxlf.com 6.95% 181.57x
kpax.com 30.64% 178.80x
bozemandailychronicle.com 9.88% 174.13x
ktvh.com 11.08% 168.86x
kbzk.com 18.14% 168.41x
sidneyherald.com 1.61% 163.40x
havredailynews.com 1.90% 162.26x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 2.18% 22.13x
National Parks 0.37% 21.99x
Idaho Cluster 12.22% 21.86x
Farming & Agriculture 0.42% 20.08x
North Dakota Cluster 11.06% 17.91x
Central California Cluster 3.49% 16.74x
Winter Sports & Gear 0.42% 16.38x
Colorado Snow 1.61% 15.17x
South Dakota Cluster 6.62% 15.12x
Action Sports 0.40% 14.82x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male