Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 1 Million Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 51.17% 14.60x
Oregon Ducks Fans 32.46% 13.12x
Rapid City Trip Planners 36.03% 12.82x
Aspen Trip Planners 30.83% 12.20x
Arizona Wildcats Fans 30.25% 12.06x
Liberal News Readers 26.11% 11.55x
Financial Business Intelligence Researchers 25.44% 11.23x
Ski House Second Home Owners 27.94% 11.09x
Country Music Fans 27.12% 11.06x
Conservative News Readers 27.46% 11.03x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 2.00x
Carhartt 0.24% 1.63x
Lululemon 0.04% 1.45x
Buckle 0.05% 1.44x
Zumiez 0.07% 1.43x
Johnston and Murphy 0.07% 1.33x
Victoria's Secret 0.10% 1.19x
REI 0.01% 1.19x
Dressbarn 0.03% 1.00x
Journeys 0.05% 0.95x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is metrapark.com.

Website Composition Index
metrapark.com 2.43% 251.51x
missoulaevents.net 1.24% 246.60x
kxlh.com 5.37% 212.68x
kxlf.com 3.62% 206.41x
406mtsports.com 7.49% 204.10x
destinationmissoula.org 1.23% 200.66x
billingsclinic.com 3.56% 199.72x
kpax.com 20.78% 194.48x
bretzrv.com 1.24% 190.32x
sidneyherald.com 2.70% 190.04x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 13.09% 25.34x
North Dakota Cluster 14.91% 21.25x
Alaska Cluster 4.90% 20.37x
Colorado Cluster 13.32% 19.41x
Local & Travel England - North Midlands 0.08% 19.22x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 18.76x
South Dakota Cluster 9.59% 18.58x
Farming & Agriculture 2.52% 17.61x
National Parks 3.53% 17.11x
Environmental Conservation 0.08% 15.52x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female