ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)
Audience Size: 719.5 Thousand Devices
Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience
Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 719.5 thousand unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.
INTERESTS
The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 52.69% | 14.44x |
| Ski House Second Home Owners | 26.95% | 13.06x |
| Rapid City Trip Planners | 29.63% | 12.95x |
| Yellowstone Park Trip Planners | 50.71% | 12.93x |
| Oregon Ducks Fans | 24.59% | 12.52x |
| Liberal News Readers | 19.02% | 11.94x |
| Country Music Fans | 21.97% | 11.44x |
| Nature and Outdoors Book Readers | 19.36% | 11.39x |
| Competitive Sports Participants | 19.37% | 11.38x |
| Arizona Wildcats Fans | 25.35% | 11.21x |
Composition Percentage:
The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
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APPAREL RETAILERS
The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 3.09x |
| Eddie Bauer | 0.02% | 2.39x |
| Carhartt | 0.33% | 1.61x |
| Buckle | 0.03% | 1.56x |
| H&M | 0.01% | 1.31x |
| Maurices | 0.05% | 1.26x |
| Gap | 0.02% | 1.23x |
| Mens Wearhouse | 0.03% | 1.19x |
| Zumiez | 0.02% | 1.16x |
| Victoria's Secret | 0.03% | 1.04x |
Composition Percentage:
The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
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WEBSITES
The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is dailyinterlake.com.
| Website | Composition | Index |
| dailyinterlake.com | 2.26% | 224.39x |
| abcfoxmontana.com | 2.02% | 220.77x |
| kxlh.com | 4.79% | 206.05x |
| kxlf.com | 6.95% | 181.57x |
| kpax.com | 30.64% | 178.80x |
| bozemandailychronicle.com | 9.88% | 174.13x |
| ktvh.com | 11.08% | 168.86x |
| kbzk.com | 18.14% | 168.41x |
| sidneyherald.com | 1.61% | 163.40x |
| havredailynews.com | 1.90% | 162.26x |
Composition Percentage:
The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Alaska Cluster.
| Content Affinity | Composition | Index |
| Alaska Cluster | 2.18% | 22.13x |
| National Parks | 0.37% | 21.99x |
| Idaho Cluster | 12.22% | 21.86x |
| Farming & Agriculture | 0.42% | 20.08x |
| North Dakota Cluster | 11.06% | 17.91x |
| Central California Cluster | 3.49% | 16.74x |
| Winter Sports & Gear | 0.42% | 16.38x |
| Colorado Snow | 1.61% | 15.17x |
| South Dakota Cluster | 6.62% | 15.12x |
| Action Sports | 0.40% | 14.82x |
Composition Percentage:
The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
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DEMOGRAPHICS
The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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