Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 880 Thousand Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 880 thousand unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 49.48% 14.79x
Rapid City Trip Planners 34.92% 12.72x
Oregon Ducks Fans 31.12% 12.48x
Aspen Trip Planners 30.49% 11.42x
Arizona Wildcats Fans 27.93% 11.28x
Liberal News Readers 24.93% 10.88x
Montana and Idaho Trip Planners 33.75% 10.83x
Country Music Fans 24.69% 10.50x
Ski House Second Home Owners 28.67% 10.22x
Financial Business Intelligence Researchers 24.84% 10.13x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is REI.

Location Composition Index
REI 0.03% 1.99x
Patagonia 0.01% 1.83x
Eddie Bauer 0.04% 1.75x
Buckle 0.35% 1.73x
Zumiez 0.10% 1.65x
Lane Bryant 0.06% 1.50x
The North Face 0.02% 1.39x
Mens Wearhouse 0.38% 1.01x
Chicos 0.04% 0.98x
Victoria's Secret 0.10% 0.97x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is metrapark.com.

Website Composition Index
metrapark.com 2.62% 257.75x
kfbb.com 1.46% 235.93x
montanafair.com 1.48% 233.49x
kxlh.com 4.07% 228.13x
bozemanhealth.org 1.39% 226.57x
kpax.com 15.52% 219.72x
ktvh.com 2.21% 211.62x
billingsclinic.com 3.94% 208.63x
kxlf.com 2.52% 208.47x
406mtsports.com 6.61% 205.50x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 12.46% 23.41x
North Dakota Cluster 14.00% 19.87x
Alaska Cluster 4.78% 19.19x
Colorado Cluster 12.20% 18.78x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.22% 17.90x
South Dakota Cluster 8.82% 17.21x
Local & Travel England - North Midlands 0.06% 16.44x
National Parks 4.21% 15.54x
Farming & Agriculture 2.86% 15.53x
Environmental Conservation 0.09% 14.69x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male