Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 1 Million Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 50.66% 13.04x
Oregon Ducks Fans 35.09% 12.62x
Arizona Wildcats Fans 32.30% 12.07x
Rapid City Trip Planners 36.71% 12.01x
Country Music Fans 28.80% 11.27x
Aspen Trip Planners 33.55% 10.93x
Conservative News Readers 30.75% 10.91x
Liberal News Readers 30.53% 10.70x
Tampa and St Petersburg Trip Planners 27.21% 10.42x
Financial Business Intelligence Researchers 30.38% 10.22x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Buckle.

Location Composition Index
Buckle 0.06% 2.00x
Eddie Bauer 0.02% 1.91x
Patagonia 0.01% 1.82x
REI 0.01% 1.61x
Zumiez 0.07% 1.60x
Carhartt 0.32% 1.55x
The North Face 0.02% 1.41x
Gymboree 0.04% 1.25x
Victoria's Secret 0.08% 1.12x
Chicos 0.03% 1.10x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is metrapark.com.

Website Composition Index
metrapark.com 1.92% 218.75x
missoulaevents.net 1.07% 216.16x
billingsclinic.com 3.02% 188.67x
montanaclub.com 1.08% 185.16x
kxlf.com 5.10% 176.97x
montana.edu 1.10% 172.75x
kxlh.com 5.68% 162.30x
406mtsports.com 7.49% 160.88x
abcfoxmontana.com 24.68% 159.68x
montanasports.com 5.60% 157.03x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 13.59% 26.52x
North Dakota Cluster 15.43% 21.28x
Alaska Cluster 4.81% 21.05x
Colorado Cluster 13.43% 19.81x
South Dakota Cluster 9.51% 18.98x
Environmental Conservation 0.11% 18.67x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 18.60x
Local & Travel England - North Midlands 0.09% 18.52x
Farming & Agriculture 2.04% 17.51x
National Parks 3.00% 17.28x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male