Dstillery Audiences

ASSORTED TOPICS (THE OUTDOORS, SPORTS, FURNITURE, TRAVEL)

Audience Size: 761.9 Thousand Devices

Explore the Assorted Topics (The Outdoors, Sports, Furniture, Travel) Audience

Below you'll find more information about the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience, broken down in different categories based on their digital and physical behaviors. These are 761.9 thousand unique devices whose actions qualify for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 51.92% 12.06x
Rapid City Trip Planners 35.05% 11.98x
Oregon Ducks Fans 31.29% 11.68x
Arizona Wildcats Fans 30.29% 10.87x
Ski House Second Home Owners 29.63% 10.77x
Yellowstone Park Trip Planners 46.37% 10.52x
Financial Business Intelligence Researchers 25.69% 10.39x
Liberal News Readers 26.39% 10.36x
Aspen Trip Planners 29.98% 10.34x
Competitive Sports Participants 25.76% 10.26x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Maurices.

Location Composition Index
Maurices 0.03% 1.96x
Carhartt 0.32% 1.93x
Buckle 0.02% 1.77x
Gap 0.01% 1.49x
White House Black Market 0.01% 1.42x
Lane Bryant 0.01% 1.35x
Chicos 0.01% 1.33x
Dressbarn 0.01% 1.27x
Journeys 0.02% 1.20x
Mens Wearhouse 0.02% 1.06x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Location attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is dailyinterlake.com.

Website Composition Index
dailyinterlake.com 1.76% 164.95x
kxlh.com 4.93% 143.88x
abcfoxmontana.com 10.97% 142.55x
montanaclub.com 1.52% 137.60x
sidneyherald.com 1.75% 130.25x
ktvh.com 8.72% 126.45x
kbzk.com 21.13% 125.04x
kulr8.com 20.29% 123.33x
helenair.com 24.63% 123.02x
406mtsports.com 6.06% 122.07x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Web attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 17.49% 21.06x
Local & Travel England - North Midlands 0.12% 18.20x
National Parks 1.60% 17.86x
Alaska Cluster 5.89% 17.81x
Farming & Agriculture 1.15% 17.61x
North Dakota Cluster 16.36% 16.51x
South Dakota Cluster 11.64% 15.52x
Environmental Conservation 0.09% 15.07x
Central California Cluster 5.96% 14.21x
Pac 12 Sports 0.56% 14.19x
Composition Percentage: The overlap percentage between the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (The Outdoors, Sports, Furniture, Travel) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male