Dstillery Audiences

ASSORTED TOPICS (VIRAL MEDIA, PAID TRAFFIC)

Audience Size: 793.5 Thousand Devices

Explore the Assorted Topics (Viral Media, Paid Traffic) Audience

Below you'll find more information about the Assorted Topics (Viral Media, Paid Traffic) audience, broken down in different categories based on their digital and physical behaviors. These are 793.5 thousand unique devices whose actions qualify for the Assorted Topics (Viral Media, Paid Traffic) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Viral Media, Paid Traffic) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Viral Media, Paid Traffic) audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 40.26% 30.00x
Liberal News Readers 35.91% 28.47x
Financial Business Intelligence Researchers 40.52% 27.06x
South Carolina Gamecocks Fans 37.83% 26.22x
Financial News Readers 33.93% 25.48x
UConn Huskies Fans 32.78% 23.63x
Social Liberals 33.29% 23.05x
Cleveland Cavaliers Fans 31.27% 22.97x
Entertainment Industry Decision Makers 30.94% 22.94x
Readers of Japanese Content 33.74% 22.55x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Viral Media, Paid Traffic) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Viral Media, Paid Traffic) audience is Topshop.

Location Composition Index
Topshop 0.01% 2.25x
Ralph Lauren 0.02% 1.91x
Columbia 0.02% 1.66x
Jos A. Bank Clothiers 0.32% 1.42x
Bonobos 0.04% 1.30x
Gap 0.05% 1.29x
Banana Republic 0.03% 1.28x
Brooks Brothers 0.03% 1.26x
Chicos 0.04% 1.21x
Hugo Boss 0.03% 1.18x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Viral Media, Paid Traffic) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Viral Media, Paid Traffic) audience is gainesville.com.

Website Composition Index
gainesville.com 13.06% 141.21x
ocala.com 8.68% 125.18x
news-journalonline.com 13.25% 112.64x
france24.com 1.20% 104.17x
lowellsun.com 5.04% 93.88x
theadvertiser.com 13.21% 91.75x
islandpacket.com 15.89% 85.82x
dailycamera.com 5.83% 82.12x
gotceleb.com 1.85% 80.99x
pilotonline.com 23.70% 80.26x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Viral Media, Paid Traffic) audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.15% 54.90x
Local & Travel England - Northern England 0.31% 39.70x
Environmental Conservation 0.19% 38.11x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.40% 26.42x
Cars, Travel & Food 0.88% 22.20x
Middle East News 8.08% 21.47x
Australia & New Zealand Media 6.27% 19.23x
Home Décor, Furniture, & Decorating 0.05% 19.15x
Texas University Athletics 11.38% 19.00x
Ireland Cluster 7.54% 18.62x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Viral Media, Paid Traffic) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male