Dstillery Audiences

ASSORTED TOPICS (VIRAL MEDIA, PAID TRAFFIC)

Audience Size: 1.3 Million Devices

Explore the Assorted Topics (Viral Media, Paid Traffic) Audience

Below you'll find more information about the Assorted Topics (Viral Media, Paid Traffic) audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Assorted Topics (Viral Media, Paid Traffic) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Viral Media, Paid Traffic) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Viral Media, Paid Traffic) audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 50.13% 21.06x
Financial Business Intelligence Researchers 43.49% 19.20x
Liberal News Readers 43.07% 19.05x
South Carolina Gamecocks Fans 45.84% 18.83x
Financial News Readers 38.69% 17.85x
Cleveland Cavaliers Fans 37.87% 17.08x
UConn Huskies Fans 39.14% 16.80x
Entertainment Industry Decision Makers 37.88% 16.75x
TV Advertising Professionals 39.62% 16.71x
Advertising Professionals 40.45% 16.62x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Viral Media, Paid Traffic) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Viral Media, Paid Traffic) audience is Belk.

Location Composition Index
Belk 0.01% 1.56x
Tommy Bahama 0.03% 1.50x
Brooks Brothers 0.03% 1.33x
Dressbarn 0.04% 1.33x
Armani 0.02% 1.28x
Chicos 0.05% 1.27x
Urban Outfitters 0.04% 1.25x
Lane Bryant 0.04% 1.23x
Talbots 0.03% 1.23x
Madewell 0.02% 1.21x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Viral Media, Paid Traffic) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Viral Media, Paid Traffic) audience is gainesville.com.

Website Composition Index
gainesville.com 12.81% 86.40x
ocala.com 10.74% 78.46x
gatorsports.com 1.56% 70.82x
news-journalonline.com 19.65% 67.09x
ntknetwork.com 3.22% 64.70x
punditarena.com 1.49% 62.14x
islandpacket.com 13.90% 60.39x
theadvertiser.com 14.02% 59.85x
talkandroid.com 3.23% 57.40x
alligatorarmy.com 1.29% 55.21x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Viral Media, Paid Traffic) audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.16% 39.20x
Environmental Conservation 0.16% 30.01x
Local & Travel England - Northern England 0.28% 29.88x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 25.95x
Cars, Travel & Food 0.38% 17.28x
Australia & New Zealand Media 6.15% 17.27x
Texas University Athletics 11.83% 17.19x
Middle East News 6.66% 16.17x
Public Policy Media 5.11% 15.58x
England Tourism 0.05% 15.23x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Viral Media, Paid Traffic) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male