Dstillery Audiences

ASSORTED TOPICS (VIRAL MEDIA, PAID TRAFFIC)

Audience Size: 1.1 Million Devices

Explore the Assorted Topics (Viral Media, Paid Traffic) Audience

Below you'll find more information about the Assorted Topics (Viral Media, Paid Traffic) audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Assorted Topics (Viral Media, Paid Traffic) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Viral Media, Paid Traffic) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Viral Media, Paid Traffic) audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 47.99% 20.52x
Liberal News Readers 42.34% 18.47x
Financial Business Intelligence Researchers 44.79% 18.26x
South Carolina Gamecocks Fans 44.79% 18.09x
Financial News Readers 39.93% 16.54x
TV Advertising Professionals 38.37% 16.31x
Entertainment Industry Decision Makers 37.03% 16.30x
UConn Huskies Fans 40.29% 16.05x
Cleveland Cavaliers Fans 37.69% 16.05x
Readers of South Asian Content 37.51% 15.84x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Viral Media, Paid Traffic) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Viral Media, Paid Traffic) audience is Belk.

Location Composition Index
Belk 0.02% 1.94x
Club Monaco 0.02% 1.56x
Topshop 0.03% 1.52x
Intermix 0.01% 1.48x
The North Face 0.03% 1.33x
Jos A. Bank Clothiers 0.35% 1.32x
Lululemon 0.05% 1.26x
Bonobos 0.10% 1.24x
Talbots 0.05% 1.22x
Mens Wearhouse 0.52% 1.17x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Viral Media, Paid Traffic) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Viral Media, Paid Traffic) audience is gainesville.com.

Website Composition Index
gainesville.com 12.37% 88.62x
ocala.com 10.38% 79.04x
gatorsports.com 1.49% 68.69x
news-journalonline.com 17.26% 67.01x
ntknetwork.com 4.56% 62.24x
theadvertiser.com 11.77% 61.94x
islandpacket.com 15.47% 56.76x
alligatorarmy.com 1.17% 56.70x
alligator.org 1.45% 55.72x
gatorcountry.com 1.27% 54.63x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Viral Media, Paid Traffic) audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.15% 40.11x
Environmental Conservation 0.18% 31.59x
Local & Travel England - Northern England 0.30% 29.49x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.29% 23.47x
Middle East News 7.03% 17.59x
Cars, Travel & Food 0.56% 16.87x
Australia & New Zealand Media 6.60% 16.78x
Texas University Athletics 11.55% 16.58x
England Tourism 0.07% 15.40x
Public Policy Media 5.43% 15.31x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Viral Media, Paid Traffic) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male