Dstillery Audiences

ASSORTED TOPICS (VIRAL MEDIA, PAID TRAFFIC)

Audience Size: 1.5 Million Devices

Explore the Assorted Topics (Viral Media, Paid Traffic) Audience

Below you'll find more information about the Assorted Topics (Viral Media, Paid Traffic) audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Assorted Topics (Viral Media, Paid Traffic) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Viral Media, Paid Traffic) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Viral Media, Paid Traffic) audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 52.04% 19.92x
South Carolina Gamecocks Fans 47.88% 18.00x
Liberal News Readers 47.86% 16.77x
Financial Business Intelligence Researchers 49.04% 16.50x
Entertainment Industry Decision Makers 39.61% 15.92x
Cleveland Cavaliers Fans 43.13% 15.67x
TV Advertising Professionals 41.98% 15.60x
UConn Huskies Fans 42.29% 15.30x
Financial News Readers 45.24% 15.27x
Advertising Professionals 44.81% 15.25x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Viral Media, Paid Traffic) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Viral Media, Paid Traffic) audience is Belk.

Location Composition Index
Belk 0.02% 1.98x
Talbots 0.04% 1.42x
Jos A. Bank Clothiers 0.04% 1.29x
Buckle 0.05% 1.25x
Chicos 0.05% 1.22x
Lane Bryant 0.04% 1.21x
Uniqlo 0.01% 1.20x
Aeropostale 0.05% 1.11x
H&M 0.05% 1.08x
Old Navy 0.06% 1.05x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Viral Media, Paid Traffic) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Viral Media, Paid Traffic) audience is gainesville.com.

Website Composition Index
gainesville.com 11.76% 71.30x
ocala.com 10.75% 61.95x
punditarena.com 1.35% 57.85x
news-journalonline.com 20.07% 56.25x
ntknetwork.com 2.39% 55.45x
gatorsports.com 1.60% 52.76x
islandpacket.com 13.10% 51.14x
theadvertiser.com 15.97% 48.70x
talkandroid.com 3.08% 48.33x
pilotonline.com 27.47% 47.17x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Viral Media, Paid Traffic) audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.17% 34.30x
Environmental Conservation 0.17% 29.84x
Local & Travel England - Northern England 0.31% 27.88x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.14% 24.62x
England Tourism 0.05% 19.03x
Texas University Athletics 11.86% 17.66x
Fox News Content Consumers 14.25% 17.49x
Australia & New Zealand Media 5.54% 17.45x
Cars, Travel & Food 0.23% 17.15x
South Carolina Travel 0.14% 16.90x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Viral Media, Paid Traffic) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male