Dstillery Audiences

ASSORTED TOPICS (VIRAL MEDIA, PAID TRAFFIC)

Audience Size: 1.6 Million Devices

Explore the Assorted Topics (Viral Media, Paid Traffic) Audience

Below you'll find more information about the Assorted Topics (Viral Media, Paid Traffic) audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Assorted Topics (Viral Media, Paid Traffic) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Viral Media, Paid Traffic) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Viral Media, Paid Traffic) audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 38.84% 22.89x
Liberal News Readers 33.33% 21.70x
Financial Business Intelligence Researchers 33.33% 21.52x
Financial News Readers 30.93% 20.45x
TV Advertising Professionals 31.98% 19.38x
Advertising Professionals 32.80% 19.28x
Entertainment Industry Decision Makers 30.96% 18.65x
Readers of Japanese Content 29.78% 18.38x
Cholesterol Researchers 29.88% 18.23x
Media Buying Professionals 31.03% 18.23x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Viral Media, Paid Traffic) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Viral Media, Paid Traffic) audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.90x
Jos A. Bank Clothiers 0.02% 1.81x
Dressbarn 0.02% 1.72x
Banana Republic 0.01% 1.63x
Mens Wearhouse 0.03% 1.58x
Victoria's Secret 0.02% 1.50x
Chicos 0.02% 1.46x
Gap 0.01% 1.40x
White House Black Market 0.01% 1.29x
Express 0.01% 1.25x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Viral Media, Paid Traffic) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Viral Media, Paid Traffic) audience is ocala.com.

Website Composition Index
ocala.com 8.75% 42.47x
gainesville.com 10.58% 42.18x
gatorsports.com 1.08% 38.57x
vcstar.com 9.05% 37.19x
news-journalonline.com 20.49% 35.46x
talkandroid.com 1.95% 34.29x
islandpacket.com 14.14% 34.03x
onlygators.com 1.48% 33.58x
theadvertiser.com 15.92% 32.73x
celebitchy.com 2.44% 30.29x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Viral Media, Paid Traffic) audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.12% 30.42x
Environmental Conservation 0.10% 28.30x
Local & Travel England - Northern England 0.36% 27.36x
South Carolina Travel 0.14% 24.74x
Virginia Athletics 0.27% 18.53x
Australia & New Zealand Media 3.84% 18.35x
Public Policy Media 3.50% 18.34x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 17.51x
Illinois College Sports 0.18% 17.39x
Central California Cluster 5.16% 16.57x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Viral Media, Paid Traffic) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male