Dstillery Audiences

ASSORTED TOPICS (VIRAL MEDIA, PAID TRAFFIC)

Audience Size: 993.4 Thousand Devices

Explore the Assorted Topics (Viral Media, Paid Traffic) Audience

Below you'll find more information about the Assorted Topics (Viral Media, Paid Traffic) audience, broken down in different categories based on their digital and physical behaviors. These are 993.4 thousand unique devices whose actions qualify for the Assorted Topics (Viral Media, Paid Traffic) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Viral Media, Paid Traffic) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Viral Media, Paid Traffic) audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 45.97% 25.56x
Liberal News Readers 40.00% 24.41x
Financial Business Intelligence Researchers 40.30% 23.64x
Financial News Readers 37.46% 22.34x
Advertising Professionals 38.89% 22.08x
TV Advertising Professionals 36.90% 21.61x
Cholesterol Researchers 33.11% 21.42x
South Carolina Gamecocks Fans 42.15% 21.31x
Media Buying Professionals 37.71% 20.95x
Entertainment Industry Decision Makers 37.39% 20.88x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Viral Media, Paid Traffic) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Viral Media, Paid Traffic) audience is Hollister.

Location Composition Index
Hollister 0.01% 1.37x
Zumiez 0.01% 1.35x
Chicos 0.01% 1.35x
LOFT 0.01% 1.29x
Aeropostale 0.01% 1.25x
Victoria's Secret 0.02% 1.18x
American Eagle Outfitters 0.01% 1.11x
White House Black Market 0.01% 1.08x
Express 0.01% 0.99x
Buckle 0.01% 0.96x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Viral Media, Paid Traffic) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Viral Media, Paid Traffic) audience is gainesville.com.

Website Composition Index
gainesville.com 9.76% 64.78x
ocala.com 8.56% 63.47x
vcstar.com 7.28% 60.65x
news-journalonline.com 18.81% 57.82x
theadvertiser.com 14.01% 55.85x
thenewsrep.com 1.13% 53.21x
islandpacket.com 13.83% 52.10x
talkandroid.com 1.76% 46.05x
pilotonline.com 27.86% 45.85x
fredericknewspost.com 5.21% 44.04x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Viral Media, Paid Traffic) audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.21% 45.38x
Environmental Conservation 0.14% 35.50x
Local & Travel England - Northern England 0.46% 31.02x
South Carolina Travel 0.13% 30.14x
Virginia Athletics 0.22% 23.71x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 22.87x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 22.75x
London Tourism & Events 0.10% 21.80x
Public Policy Media 3.14% 21.79x
Australia & New Zealand Media 3.48% 21.73x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Viral Media, Paid Traffic) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male