Dstillery Audiences

ASSORTED TOPICS (VIRAL MEDIA, PAID TRAFFIC)

Audience Size: 632.8 Thousand Devices

Explore the Assorted Topics (Viral Media, Paid Traffic) Audience

Below you'll find more information about the Assorted Topics (Viral Media, Paid Traffic) audience, broken down in different categories based on their digital and physical behaviors. These are 632.8 thousand unique devices whose actions qualify for the Assorted Topics (Viral Media, Paid Traffic) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Viral Media, Paid Traffic) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Viral Media, Paid Traffic) audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 43.81% 27.77x
Liberal News Readers 39.29% 27.19x
Financial Business Intelligence Researchers 43.93% 24.93x
Financial News Readers 37.87% 23.58x
TV Advertising Professionals 35.32% 23.02x
Entertainment Industry Decision Makers 33.72% 22.58x
Social Liberals 35.90% 22.45x
South Carolina Gamecocks Fans 41.93% 22.41x
Cleveland Cavaliers Fans 33.27% 22.08x
Cholesterol Researchers 33.56% 21.08x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Viral Media, Paid Traffic) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Viral Media, Paid Traffic) audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 2.09x
Ralph Lauren 0.02% 1.94x
Joe's Jeans 0.01% 1.83x
Intermix 0.01% 1.75x
Levi Strauss 0.02% 1.68x
Calvin Klein 0.01% 1.62x
H&M 0.06% 1.58x
LL Bean 0.01% 1.48x
Michael Kors 0.03% 1.48x
The North Face 0.03% 1.44x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Viral Media, Paid Traffic) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Viral Media, Paid Traffic) audience is gainesville.com.

Website Composition Index
gainesville.com 11.31% 188.96x
ocala.com 8.60% 163.68x
news-journalonline.com 13.06% 152.83x
lowellsun.com 5.68% 127.18x
dailycamera.com 5.98% 126.33x
france24.com 1.52% 121.35x
theadvertiser.com 14.75% 116.39x
islandpacket.com 16.38% 109.93x
pilotonline.com 19.93% 101.65x
gotceleb.com 2.12% 97.04x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Viral Media, Paid Traffic) audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.18% 66.50x
Local & Travel England - Northern England 0.32% 47.07x
Environmental Conservation 0.19% 42.80x
Home Décor, Furniture, & Decorating 0.10% 31.53x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.47% 28.88x
Middle East News 8.53% 25.24x
Cars, Travel & Food 1.14% 24.46x
Local & Travel England - East Midlands 0.30% 23.29x
Sports - Climbing, Non-traditional 9.12% 22.08x
Australia & New Zealand Media 6.39% 21.55x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Viral Media, Paid Traffic) audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male