Dstillery Audiences

ASSORTED TOPICS (VIRAL MEDIA, PAID TRAFFIC)

Audience Size: 1.2 Million Devices

Explore the Assorted Topics (Viral Media, Paid Traffic) Audience

Below you'll find more information about the Assorted Topics (Viral Media, Paid Traffic) audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Assorted Topics (Viral Media, Paid Traffic) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Viral Media, Paid Traffic) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Viral Media, Paid Traffic) audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 44.28% 28.59x
Liberal News Readers 38.97% 28.23x
Financial Business Intelligence Researchers 38.68% 27.01x
Financial News Readers 35.53% 26.22x
Advertising Professionals 37.00% 25.81x
Cholesterol Researchers 33.44% 25.43x
TV Advertising Professionals 35.74% 25.26x
Media Buying Professionals 35.96% 24.79x
Entertainment Industry Decision Makers 35.19% 24.41x
Mens Fitness Publication Readers 32.58% 23.57x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Viral Media, Paid Traffic) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Viral Media, Paid Traffic) audience is Chicos.

Location Composition Index
Chicos 0.01% 1.87x
Carhartt 0.09% 1.43x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Viral Media, Paid Traffic) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Viral Media, Paid Traffic) audience is gainesville.com.

Website Composition Index
gainesville.com 9.39% 62.10x
vcstar.com 6.60% 60.66x
ocala.com 8.28% 60.54x
theadvertiser.com 12.70% 56.00x
islandpacket.com 12.82% 53.22x
news-journalonline.com 20.05% 51.64x
onlygators.com 1.10% 47.78x
automaatic.com 1.61% 46.54x
talkandroid.com 1.62% 44.39x
pilotonline.com 28.60% 44.25x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Viral Media, Paid Traffic) audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.18% 52.80x
Local & Travel England - North Midlands 0.20% 42.60x
Local & Travel England - Northern England 0.47% 35.10x
London Tourism & Events 0.11% 31.59x
Australia & New Zealand Media 3.15% 26.26x
Public Policy Media 2.61% 25.86x
Assorted Topics (Power Trains, Drones, Web Design) 0.80% 25.02x
South Carolina Travel 0.11% 24.95x
Ireland Cluster 7.98% 24.44x
Central California Cluster 3.87% 23.11x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Viral Media, Paid Traffic) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male