Dstillery Audiences

ASSORTED TOPICS (VIRAL MEDIA, PAID TRAFFIC)

Audience Size: 2 Million Devices

Explore the Assorted Topics (Viral Media, Paid Traffic) Audience

Below you'll find more information about the Assorted Topics (Viral Media, Paid Traffic) audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Assorted Topics (Viral Media, Paid Traffic) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Viral Media, Paid Traffic) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Viral Media, Paid Traffic) audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 39.93% 20.27x
Liberal News Readers 34.59% 18.72x
Financial Business Intelligence Researchers 34.17% 18.53x
Advertising Professionals 33.43% 17.18x
Financial News Readers 32.37% 17.05x
TV Advertising Professionals 30.90% 17.02x
Entertainment Industry Decision Makers 30.15% 16.65x
South Carolina Gamecocks Fans 35.41% 16.48x
Cholesterol Researchers 28.02% 16.23x
Readers of Japanese Content 30.39% 16.14x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Viral Media, Paid Traffic) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Viral Media, Paid Traffic) audience is Express.

Location Composition Index
Express 0.01% 1.45x
Chicos 0.01% 1.38x
Lane Bryant 0.01% 1.27x
Victoria's Secret 0.01% 1.15x
Mens Wearhouse 0.01% 1.11x
Old Navy 0.02% 1.09x
Carhartt 0.17% 1.02x
Journeys 0.01% 0.97x
Maurices 0.01% 0.84x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Viral Media, Paid Traffic) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Viral Media, Paid Traffic) audience is ocala.com.

Website Composition Index
ocala.com 9.23% 46.24x
gainesville.com 11.59% 45.98x
gatorsports.com 1.13% 43.90x
vcstar.com 9.28% 40.80x
talkandroid.com 2.14% 38.87x
news-journalonline.com 21.57% 37.84x
theadvertiser.com 14.49% 37.83x
floridagators.com 1.42% 37.26x
onlygators.com 1.62% 36.58x
afp.com 1.48% 36.46x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Viral Media, Paid Traffic) audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.15% 29.88x
Environmental Conservation 0.14% 26.85x
England Tourism 0.03% 23.33x
Local & Travel England - Northern England 0.38% 23.00x
South Carolina Travel 0.13% 20.23x
Cars, Travel & Food 0.03% 17.90x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 16.81x
Central California Cluster 5.84% 16.35x
Virginia Athletics 0.32% 15.91x
Australia & New Zealand Media 4.09% 15.32x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Viral Media, Paid Traffic) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male