Dstillery Audiences

ASSORTED TOPICS (VIRAL MEDIA, PAID TRAFFIC)

Audience Size: 1.2 Million Devices

Explore the Assorted Topics (Viral Media, Paid Traffic) Audience

Below you'll find more information about the Assorted Topics (Viral Media, Paid Traffic) audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Assorted Topics (Viral Media, Paid Traffic) audience.

Dstillery Crafted Audiences

INTERESTS

The Assorted Topics (Viral Media, Paid Traffic) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Assorted Topics (Viral Media, Paid Traffic) audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 43.93% 22.70x
Liberal News Readers 39.38% 21.90x
Financial Business Intelligence Researchers 38.60% 20.78x
Advertising Professionals 35.68% 20.64x
Cholesterol Researchers 32.69% 20.53x
Media Buying Professionals 36.35% 19.84x
TV Advertising Professionals 34.32% 19.81x
Financial News Readers 34.96% 19.75x
South Carolina Gamecocks Fans 40.83% 18.87x
Entertainment Industry Decision Makers 33.83% 18.62x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Interest attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Assorted Topics (Viral Media, Paid Traffic) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Assorted Topics (Viral Media, Paid Traffic) audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.42x
Carhartt 0.04% 0.69x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Location attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Assorted Topics (Viral Media, Paid Traffic) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Assorted Topics (Viral Media, Paid Traffic) audience is vcstar.com.

Website Composition Index
vcstar.com 5.75% 59.25x
ocala.com 8.00% 58.45x
gainesville.com 9.59% 58.19x
news-journalonline.com 19.13% 51.89x
theadvertiser.com 11.88% 51.55x
islandpacket.com 14.75% 46.91x
automaatic.com 1.26% 46.51x
talkandroid.com 1.47% 42.47x
pilotonline.com 27.80% 42.39x
fredericknewspost.com 5.36% 42.23x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Web attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Assorted Topics (Viral Media, Paid Traffic) audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.16% 36.06x
Local & Travel England - North Midlands 0.20% 33.05x
Local & Travel England - Northern England 0.45% 25.95x
London Tourism & Events 0.07% 22.86x
South Carolina Travel 0.15% 22.54x
Australia & New Zealand Media 3.05% 20.17x
Central California Cluster 3.74% 19.17x
Public Policy Media 2.28% 19.07x
Ireland Cluster 6.92% 19.04x
Scotland Travel 0.09% 18.42x
Composition Percentage: The overlap percentage between the Assorted Topics (Viral Media, Paid Traffic) audience and the Content Affinity attribute.
Index: A comparison of the Assorted Topics (Viral Media, Paid Traffic) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Assorted Topics (Viral Media, Paid Traffic) audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male