Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 1.2 Million Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 30.50% 27.38x
Texas Longhorn Fans 60.50% 23.44x
Houston Activity Researchers 31.43% 19.29x
Texas AM Aggies Fans 38.99% 16.14x
Liberal News Readers 20.83% 14.60x
Financial Business Intelligence Researchers 21.02% 14.13x
Houston Astros Fans 33.74% 13.63x
Billiards Enthusiasts 35.35% 13.16x
Austin Trip Planners 40.71% 12.34x
Tampa and St Petersburg Trip Planners 18.97% 12.28x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 1.69x
Banana Republic 0.04% 1.51x
Michael Kors 0.02% 1.45x
H&M 0.02% 1.44x
Dressbarn 0.03% 1.43x
Zumiez 0.03% 1.38x
Eddie Bauer 0.02% 1.36x
Lululemon 0.01% 1.35x
Old Navy 0.06% 1.31x
Express 0.04% 1.30x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is roundrocktexas.gov.

Website Composition Index
roundrocktexas.gov 1.59% 109.51x
goodwillcentraltexas.org 1.13% 107.63x
kvue.com 58.90% 94.32x
roundtherocktx.com 1.38% 93.23x
do512family.com 2.13% 88.83x
austin.com 2.95% 88.13x
hookem.com 13.95% 86.77x
austin360.com 22.92% 77.95x
austinot.com 2.03% 74.70x
fox7austin.com 5.29% 74.68x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.61% 39.21x
Texas University Athletics 16.16% 29.83x
Texas News Cluster 9.87% 24.25x
Northern Texas Cluster 23.65% 24.07x
East Texas Cluster 5.92% 23.44x
Sports - Golf, Hunting, Fishing 0.07% 21.40x
Texas News 27.39% 21.10x
Texas Media 38.82% 15.55x
Cuba & Mexico Media 0.05% 13.96x
Oil & Energy 0.07% 13.83x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male