Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 881.8 Thousand Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 881.8 thousand unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 25.38% 32.13x
Austin Trip Planners 57.87% 25.21x
Texas Longhorn Fans 61.44% 22.92x
Houston Activity Researchers 27.54% 19.31x
Liberal News Readers 16.16% 15.63x
Texas AM Aggies Fans 35.24% 15.29x
Financial Business Intelligence Researchers 17.17% 14.56x
Tampa and St Petersburg Trip Planners 16.93% 13.05x
Financial News Readers 12.93% 12.67x
Advertising Professionals 14.99% 12.60x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.06% 3.27x
Talbots 0.01% 1.37x
Mens Wearhouse 0.02% 1.33x
Michael Kors 0.01% 1.32x
Banana Republic 0.02% 1.31x
J. Crew 0.01% 1.28x
Forever 21 0.01% 1.14x
White House Black Market 0.01% 1.02x
LOFT 0.01% 0.93x
Old Navy 0.02% 0.90x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is goodwillcentraltexas.org.

Website Composition Index
goodwillcentraltexas.org 1.13% 98.44x
roundtherocktx.com 1.05% 90.44x
kvue.com 58.47% 87.72x
hookem.com 10.28% 85.32x
austin360.com 19.11% 82.37x
austin.com 2.64% 77.03x
do512family.com 2.12% 76.88x
cbsaustin.com 17.42% 64.73x
austinchronicle.com 3.64% 60.59x
texassports.com 3.00% 58.85x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.37% 41.05x
Texas University Athletics 13.28% 27.11x
Northern Texas Cluster 24.49% 21.56x
Texas News Cluster 7.82% 20.14x
Texas News 28.56% 19.76x
East Texas Cluster 4.82% 18.53x
Ohio Universities 3.16% 15.05x
Northern California Cluster 9.06% 14.28x
Sports - Golf, Hunting, Fishing 0.05% 14.01x
Texas Media 35.12% 13.81x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male