Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 2 Million Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 69.39% 26.08x
Austin Trip Planners 50.62% 17.08x
Texas AM Aggies Fans 37.60% 15.23x
Texas Activity Researchers 28.31% 14.52x
Houston Activity Researchers 31.85% 13.62x
Texas County and Local Fair Visitors 38.95% 13.26x
Dallas Cowboys Fans 33.39% 12.49x
Houston Astros Fans 29.73% 12.06x
Texas State Fairs 36.33% 11.98x
Billiards Enthusiasts 30.43% 11.30x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.75x
Mens Wearhouse 0.02% 1.57x
Jos A. Bank Clothiers 0.01% 1.54x
LOFT 0.01% 1.54x
The Childrens Place 0.02% 1.47x
Dressbarn 0.01% 1.42x
Old Navy 0.02% 1.28x
Chicos 0.01% 1.20x
Journeys 0.01% 1.09x
Maurices 0.02% 1.08x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is austinregionalclinic.com.

Website Composition Index
austinregionalclinic.com 1.52% 107.51x
austinmonthly.com 1.11% 93.70x
do512family.com 1.11% 87.58x
austinhomesearch.com 1.19% 87.38x
goodwillcentraltexas.org 1.39% 84.59x
austin360.com 17.97% 77.96x
freefuninaustin.com 3.29% 75.21x
roundrocktexas.gov 3.26% 75.17x
dailytexanonline.com 1.14% 73.74x
austin.com 1.81% 71.79x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.25% 35.03x
Texas University Athletics 19.26% 23.21x
East Texas Cluster 10.21% 19.03x
Texas News Cluster 14.81% 18.88x
Northern Texas Cluster 26.22% 18.52x
Texas News 31.58% 18.30x
Texas Media 44.44% 13.01x
Texas Off-Roading 0.04% 12.60x
Fox News Content Consumers 10.18% 11.44x
Apartment & Community Real Estate Researchers 0.08% 11.34x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male