Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 972.7 Thousand Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 972.7 thousand unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 48.99% 23.50x
Texas AM Aggies Fans 28.39% 16.67x
Texas Trip Planners 32.67% 13.43x
Dallas Cowboys Fans 24.20% 12.26x
Southern Central Voters 23.64% 12.18x
Houston Trip Planners 28.78% 11.97x
Billiards Enthusiasts 23.74% 11.82x
Liberal News Readers 16.70% 11.71x
San Antonio Spurs Fans 17.76% 11.11x
Texas Energy Providers 21.51% 11.11x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Armani.

Location Composition Index
Armani 0.05% 1.92x
Free People 0.04% 1.79x
Urban Outfitters 0.07% 1.61x
Lorna Jane 0.01% 1.52x
LOFT 0.07% 1.48x
Patagonia 0.01% 1.48x
American Apparel 0.04% 1.18x
REI 0.02% 1.14x
Express 0.04% 1.13x
Zumiez 0.04% 1.10x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is austinregionalclinic.com.

Website Composition Index
austinregionalclinic.com 7.77% 308.17x
austinmonitor.com 3.35% 303.32x
roundrockisd.org 2.52% 296.22x
txortho.com 2.38% 276.57x
ufcu.org 3.43% 266.24x
austincc.edu 1.51% 264.88x
austin360.com 12.80% 263.41x
universitycoop.com 1.41% 259.25x
austinmonthly.com 7.91% 256.93x
seton.net 4.45% 256.58x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.96% 47.09x
Texas University Athletics 17.11% 34.20x
Texas News 26.00% 32.55x
Texas Off-Roading 0.28% 27.03x
Northern Texas Cluster 15.35% 24.57x
East Texas Cluster 4.79% 19.51x
Texas News Cluster 12.66% 18.33x
Assorted Topics #11662 (Viral Media, Paid Traffic) 5.73% 17.68x
Texas Media 22.72% 17.32x
Apartment & Community Real Estate Researchers 0.54% 16.63x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male