Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 468 Thousand Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 468 thousand unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 66.68% 42.68x
Texas Activity Researchers 50.75% 29.98x
Texas Longhorn Fans 64.85% 28.47x
Houston Trip Planners 47.13% 25.52x
Dallas Mavericks Fans 46.93% 24.71x
Houston Activity Researchers 47.25% 23.01x
Retired Government Employees 6.25% 13.88x
Texas County and Local Fair Visitors 43.76% 13.71x
Texas Trip Planners 43.92% 12.97x
Advertising Professionals 15.31% 12.61x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.07% 6.60x
Lane Bryant 0.02% 3.75x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is hookem.com.

Website Composition Index
hookem.com 4.32% 174.07x
austin360.com 7.96% 168.80x
kvue.com 68.60% 135.15x
do512family.com 1.92% 130.91x
austin.com 2.21% 122.82x
roundtherocktx.com 1.32% 120.83x
cbsaustin.com 20.88% 114.09x
austinchronicle.com 4.25% 107.30x
statesman.com 60.53% 102.00x
austinot.com 2.35% 96.28x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.95% 63.85x
Texas University Athletics 13.16% 40.05x
Northern Texas Cluster 22.83% 30.29x
Texas News 25.59% 25.96x
Texas News Cluster 4.08% 24.23x
East Texas Cluster 3.01% 21.13x
Texas Media 30.43% 17.83x
Ohio Universities 1.24% 16.69x
Oil & Energy 0.05% 15.69x
Assorted Topics (Viral Media, Paid Traffic) 10.57% 14.12x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male