Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 949.1 Thousand Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 949.1 thousand unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 50.55% 22.71x
Texas AM Aggies Fans 30.79% 16.82x
Texas Activity Researchers 24.08% 15.19x
Houston Activity Researchers 24.49% 13.18x
Texas Trip Planners 33.84% 13.15x
Dallas Cowboys Fans 25.16% 12.87x
Southern Central Voters 25.05% 12.01x
Liberal News Readers 16.66% 11.90x
Houston Trip Planners 29.82% 11.83x
Billiards Enthusiasts 25.53% 11.75x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Armani.

Location Composition Index
Armani 0.06% 1.96x
REI 0.04% 1.66x
Jos A. Bank Clothiers 0.23% 1.31x
Urban Outfitters 0.07% 1.22x
Patagonia 0.02% 1.17x
LOFT 0.07% 1.14x
Mens Wearhouse 0.28% 1.04x
J. Crew 0.04% 1.04x
American Apparel 0.04% 0.99x
Zumiez 0.04% 0.96x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is austinmonitor.com.

Website Composition Index
austinmonitor.com 3.41% 313.31x
austinregionalclinic.com 7.81% 312.62x
roundrockisd.org 2.10% 302.25x
txortho.com 2.42% 272.87x
ufcu.org 3.51% 266.17x
austinmonthly.com 7.70% 262.80x
austin360.com 13.18% 260.38x
goodwillcentraltexas.org 2.25% 259.70x
do512family.com 3.24% 259.70x
mystatesman.com 10.58% 254.52x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.67% 52.38x
Texas University Athletics 17.76% 34.78x
Texas News 25.55% 33.65x
Texas Off-Roading 0.26% 26.81x
Northern Texas Cluster 16.06% 25.72x
East Texas Cluster 4.94% 19.88x
Texas News Cluster 12.19% 19.38x
Apartment & Community Real Estate Researchers 0.55% 18.40x
Texas Media 23.63% 17.23x
Assorted Topics (Viral Media, Paid Traffic) 5.91% 17.14x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male