Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 1.7 Million Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 68.11% 25.97x
Austin Trip Planners 50.05% 17.78x
Texas AM Aggies Fans 33.97% 13.96x
Texas Activity Researchers 26.89% 13.88x
Houston Activity Researchers 27.99% 12.19x
Texas County and Local Fair Visitors 35.51% 12.01x
Dallas Cowboys Fans 31.17% 11.80x
Texas State Fairs 33.97% 11.42x
Houston Astros Fans 25.79% 10.52x
San Antonio Spurs Fans 25.54% 10.48x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.80x
Dressbarn 0.01% 1.64x
The Childrens Place 0.01% 1.28x
Carhartt 0.12% 0.94x
Mens Wearhouse 0.01% 0.66x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is austinregionalclinic.com.

Website Composition Index
austinregionalclinic.com 2.66% 128.42x
ufcu.org 1.27% 116.87x
austinmonitor.com 1.42% 114.56x
austinmonthly.com 1.89% 110.73x
stubbsaustin.com 1.29% 105.14x
austinhomesearch.com 1.72% 100.12x
do512family.com 1.44% 98.36x
mystatesman.com 1.04% 97.43x
goodwillcentraltexas.org 1.09% 96.20x
austin360.com 17.48% 94.28x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.39% 36.00x
Texas University Athletics 17.23% 23.94x
Texas News 29.29% 18.66x
Northern Texas Cluster 23.46% 18.59x
East Texas Cluster 8.24% 17.45x
Texas News Cluster 12.75% 16.41x
Texas Off-Roading 0.08% 16.23x
Local & Travel England - North Midlands 0.06% 13.10x
Texas Media 35.16% 12.68x
Fox News Content Consumers 9.82% 12.01x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male