Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 1.4 Million Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 61.66% 24.16x
Texas Activity Researchers 33.98% 22.09x
Houston Activity Researchers 35.34% 18.35x
Texas AM Aggies Fans 41.32% 16.48x
Houston Astros Fans 33.63% 13.77x
Liberal News Readers 22.53% 13.39x
Financial Business Intelligence Researchers 22.80% 13.06x
Billiards Enthusiasts 36.51% 12.99x
Austin Trip Planners 43.93% 12.74x
Dallas Cowboys Fans 35.15% 12.55x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is REI.

Location Composition Index
REI 0.01% 2.26x
Urban Outfitters 0.01% 1.72x
Lululemon 0.01% 1.61x
Jos A. Bank Clothiers 0.03% 1.49x
Buckle 0.04% 1.46x
Dressbarn 0.03% 1.35x
Michael Kors 0.02% 1.30x
J. Crew 0.02% 1.28x
Zumiez 0.02% 1.24x
The Childrens Place 0.04% 1.23x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is goodwillcentraltexas.org.

Website Composition Index
goodwillcentraltexas.org 1.19% 94.16x
roundrocktexas.gov 2.62% 88.77x
austin.com 3.13% 80.04x
austin360.com 16.87% 79.56x
kvue.com 65.42% 78.90x
roundtherocktx.com 1.34% 78.87x
do512family.com 1.89% 78.59x
hookem.com 11.77% 75.97x
fox7austin.com 5.81% 70.50x
austinot.com 1.94% 67.08x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 18.31% 26.93x
Texas News Cluster 12.04% 23.90x
East Texas Cluster 7.63% 23.07x
Northern Texas Cluster 22.52% 22.24x
Texas News 29.11% 19.75x
Sports - Golf, Hunting, Fishing 0.07% 18.59x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.01% 15.09x
Texas Media 46.50% 14.64x
Oil & Energy 0.22% 13.40x
Fox News Content Consumers 6.05% 12.43x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male