Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 1.4 Million Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 69.82% 22.02x
Texas AM Aggies Fans 41.76% 13.93x
Austin Trip Planners 49.90% 13.73x
Texas Activity Researchers 33.42% 13.37x
Houston Activity Researchers 36.94% 13.15x
Texas County and Local Fair Visitors 43.35% 11.70x
Houston Astros Fans 33.83% 11.56x
Dallas Cowboys Fans 36.97% 11.28x
Billiards Enthusiasts 34.16% 10.33x
Texas State Fairs 39.21% 10.20x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.57x
Jos A. Bank Clothiers 0.01% 1.56x
Old Navy 0.02% 1.44x
Dressbarn 0.01% 1.31x
Banana Republic 0.01% 1.31x
Mens Wearhouse 0.02% 1.29x
Journeys 0.01% 1.08x
The Childrens Place 0.01% 1.04x
Victoria's Secret 0.01% 0.97x
Carhartt 0.15% 0.92x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is austinregionalclinic.com.

Website Composition Index
austinregionalclinic.com 1.20% 99.47x
goodwillcentraltexas.org 1.42% 78.09x
austin360.com 18.04% 72.84x
freefuninaustin.com 3.12% 69.24x
roundrocktexas.gov 3.04% 69.02x
austin.com 1.75% 65.75x
hookem.com 7.56% 64.39x
austintexas.org 2.94% 64.17x
austinot.com 3.30% 62.51x
communityimpact.com 3.43% 58.13x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.18% 34.07x
Texas University Athletics 21.14% 20.81x
Texas News Cluster 16.00% 18.77x
East Texas Cluster 11.01% 18.44x
Northern Texas Cluster 28.43% 17.40x
Texas News 34.64% 16.72x
Texas Off-Roading 0.03% 12.10x
Apartment & Community Real Estate Researchers 0.07% 11.50x
Texas Media 52.26% 11.41x
Fox News Content Consumers 10.84% 10.97x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male