Explore the Austin Cluster Audience
Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Austin Cluster audience.
INTERESTS
The Austin Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Austin Cluster audience is Austin Trip Planners.
| Interest | Composition | Index |
| Austin Trip Planners | 49.70% | 25.99x |
| Texas AM Aggies Fans | 27.76% | 20.60x |
| Texas Activity Researchers | 22.83% | 17.11x |
| Texas Trip Planners | 32.40% | 15.69x |
| Houston Activity Researchers | 23.46% | 15.54x |
| Dallas Cowboys Fans | 24.35% | 15.17x |
| Billiards Enthusiasts | 22.32% | 13.59x |
| Houston Trip Planners | 27.53% | 13.30x |
| Southern Central Voters | 21.22% | 13.02x |
| Houston Astros Fans | 17.71% | 12.47x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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APPAREL RETAILERS
The Austin Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Austin Cluster audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.13% | 1.97x |
| REI | 0.03% | 1.81x |
| Patagonia | 0.03% | 1.66x |
| Free People | 0.04% | 1.58x |
| Jos A. Bank Clothiers | 0.50% | 1.56x |
| Ann Taylor | 0.03% | 1.21x |
| Buckle | 0.21% | 1.13x |
| Johnston and Murphy | 0.17% | 1.12x |
| Chicos | 0.07% | 1.12x |
| LOFT | 0.09% | 1.10x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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WEBSITES
The Austin Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Austin Cluster audience is austinregionalclinic.com.
| Website | Composition | Index |
| austinregionalclinic.com | 7.31% | 231.09x |
| roundrockisd.org | 1.53% | 227.52x |
| txortho.com | 1.51% | 221.42x |
| do512family.com | 2.05% | 211.32x |
| austinmonitor.com | 4.07% | 207.59x |
| goodwillcentraltexas.org | 1.36% | 207.39x |
| roundrocktexas.gov | 3.31% | 200.44x |
| ufcu.org | 3.37% | 198.55x |
| austinmonthly.com | 7.86% | 197.80x |
| austin360.com | 16.10% | 196.74x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 1.31% | 46.47x |
| Texas University Athletics | 19.04% | 29.19x |
| Texas News | 27.45% | 27.01x |
| Northern Texas Cluster | 18.83% | 23.00x |
| Texas Off-Roading | 0.21% | 21.22x |
| East Texas Cluster | 6.67% | 19.11x |
| Texas News Cluster | 12.93% | 16.92x |
| Local & Travel England - North Midlands | 0.05% | 14.56x |
| Texas Media | 27.99% | 14.12x |
| Apartment & Community Real Estate Researchers | 0.47% | 13.90x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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DEMOGRAPHICS
The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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