Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 998.8 Thousand Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 998.8 thousand unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 49.52% 25.83x
Texas AM Aggies Fans 27.51% 19.76x
Texas Activity Researchers 22.21% 17.02x
Houston Activity Researchers 22.40% 15.46x
Texas Trip Planners 32.43% 14.80x
Dallas Cowboys Fans 23.37% 14.22x
Billiards Enthusiasts 22.45% 13.59x
Southern Central Voters 22.03% 13.35x
Houston Trip Planners 27.61% 12.87x
Houston Astros Fans 17.29% 12.39x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Madewell.

Location Composition Index
Madewell 0.09% 4.43x
Armani 0.09% 2.43x
REI 0.03% 1.84x
Bonobos 0.06% 1.69x
American Apparel 0.06% 1.58x
Urban Outfitters 0.07% 1.50x
Free People 0.02% 1.34x
Jos A. Bank Clothiers 0.37% 1.29x
LOFT 0.07% 1.14x
Patagonia 0.02% 1.03x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is austinregionalclinic.com.

Website Composition Index
austinregionalclinic.com 7.54% 238.85x
roundrockisd.org 1.90% 226.19x
austinmonitor.com 3.60% 225.24x
txortho.com 1.97% 220.78x
do512family.com 2.60% 210.36x
austincc.edu 1.08% 209.59x
goodwillcentraltexas.org 1.74% 207.93x
ufcu.org 3.45% 205.61x
c3concerts.com 1.15% 204.19x
austinmonthly.com 7.45% 200.72x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.39% 45.86x
Texas University Athletics 17.97% 29.99x
Texas News 25.36% 29.04x
Northern Texas Cluster 17.01% 23.71x
Texas Off-Roading 0.23% 23.67x
East Texas Cluster 5.43% 18.38x
Texas News Cluster 11.82% 17.28x
Apartment & Community Real Estate Researchers 0.51% 15.81x
Local & Travel England - North Midlands 0.04% 15.79x
Texas Media 25.27% 14.50x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male