Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 1 Million Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 49.36% 23.37x
Texas AM Aggies Fans 12.86% 16.85x
Texas Trip Planners 32.14% 13.20x
Dallas Cowboys Fans 23.09% 11.75x
Southern Central Voters 23.07% 11.72x
Billiards Enthusiasts 22.59% 11.44x
Liberal News Readers 15.63% 11.42x
Houston Trip Planners 28.47% 11.39x
San Antonio Spurs Fans 16.67% 10.96x
Houston Astros Fans 8.53% 10.92x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.81x
Armani 0.04% 2.42x
Free People 0.03% 2.10x
REI 0.02% 1.56x
LOFT 0.05% 1.54x
Urban Outfitters 0.06% 1.50x
J. Crew 0.04% 1.42x
American Apparel 0.03% 1.32x
Dressbarn 0.05% 1.31x
Columbia 0.01% 1.30x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is austinisd.org.

Website Composition Index
austinisd.org 1.67% 336.41x
austinregionalclinic.com 7.63% 312.72x
austinmonitor.com 3.44% 302.53x
austintheatre.org 1.77% 299.35x
txortho.com 2.29% 288.13x
roundrockisd.org 2.89% 286.60x
ufcu.org 3.39% 271.70x
seton.net 4.37% 264.37x
austin360.com 13.34% 262.19x
universitycoop.com 1.64% 257.27x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 2.02% 43.57x
Texas University Athletics 15.19% 34.96x
Texas News 24.57% 31.49x
Texas Off-Roading 0.26% 26.22x
Northern Texas Cluster 13.66% 23.33x
East Texas Cluster 4.32% 18.95x
Texas News Cluster 11.39% 17.52x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.68% 17.48x
Texas Media 20.55% 17.05x
Apartment & Community Real Estate Researchers 0.54% 16.30x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000