Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 1.2 Million Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 56.71% 19.25x
Texas AM Aggies Fans 37.60% 16.08x
Texas Activity Researchers 29.44% 15.04x
Dallas Cowboys Fans 34.49% 13.52x
Texas County and Local Fair Visitors 38.29% 13.23x
Houston Activity Researchers 30.45% 13.21x
Texas State Fairs 38.75% 12.46x
San Antonio Spurs Fans 26.56% 11.40x
Billiards Enthusiasts 29.50% 11.28x
Houston Astros Fans 27.29% 11.27x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Patagonia.

Location Composition Index
Patagonia 0.02% 3.21x
Lorna Jane 0.01% 2.44x
Madewell 0.03% 2.35x
Bonobos 0.03% 1.79x
Free People 0.03% 1.69x
Jos A. Bank Clothiers 0.09% 1.57x
Urban Outfitters 0.05% 1.48x
REI 0.02% 1.43x
Columbia 0.01% 1.35x
J. Crew 0.02% 1.32x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is austinmonitor.com.

Website Composition Index
austinmonitor.com 3.53% 204.87x
austinregionalclinic.com 5.94% 204.72x
roundrockisd.org 1.00% 195.02x
austinmonthly.com 5.90% 194.98x
insidetexas.com 1.47% 187.07x
ufcu.org 2.83% 183.07x
roundtherocktx.com 1.50% 180.10x
mystatesman.com 3.51% 178.73x
do512family.com 1.65% 176.35x
stubbsaustin.com 3.00% 175.06x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.88% 45.18x
Texas University Athletics 19.90% 30.87x
Texas News 29.81% 24.68x
Northern Texas Cluster 22.04% 23.99x
East Texas Cluster 8.41% 23.10x
Texas Off-Roading 0.15% 19.34x
Texas News Cluster 14.31% 18.67x
Local & Travel England - North Midlands 0.06% 16.66x
Texas Media 31.71% 15.07x
Apartment & Community Real Estate Researchers 0.33% 13.58x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male