Explore the Austin Cluster Audience
Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Austin Cluster audience.
INTERESTS
The Austin Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Austin Cluster audience is Texas Longhorn Fans.
| Interest | Composition | Index |
| Texas Longhorn Fans | 69.39% | 26.08x |
| Austin Trip Planners | 50.62% | 17.08x |
| Texas AM Aggies Fans | 37.60% | 15.23x |
| Texas Activity Researchers | 28.31% | 14.52x |
| Houston Activity Researchers | 31.85% | 13.62x |
| Texas County and Local Fair Visitors | 38.95% | 13.26x |
| Dallas Cowboys Fans | 33.39% | 12.49x |
| Houston Astros Fans | 29.73% | 12.06x |
| Texas State Fairs | 36.33% | 11.98x |
| Billiards Enthusiasts | 30.43% | 11.30x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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APPAREL RETAILERS
The Austin Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Austin Cluster audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.75x |
| Mens Wearhouse | 0.02% | 1.57x |
| Jos A. Bank Clothiers | 0.01% | 1.54x |
| LOFT | 0.01% | 1.54x |
| The Childrens Place | 0.02% | 1.47x |
| Dressbarn | 0.01% | 1.42x |
| Old Navy | 0.02% | 1.28x |
| Chicos | 0.01% | 1.20x |
| Journeys | 0.01% | 1.09x |
| Maurices | 0.02% | 1.08x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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WEBSITES
The Austin Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Austin Cluster audience is austinregionalclinic.com.
| Website | Composition | Index |
| austinregionalclinic.com | 1.52% | 107.51x |
| austinmonthly.com | 1.11% | 93.70x |
| do512family.com | 1.11% | 87.58x |
| austinhomesearch.com | 1.19% | 87.38x |
| goodwillcentraltexas.org | 1.39% | 84.59x |
| austin360.com | 17.97% | 77.96x |
| freefuninaustin.com | 3.29% | 75.21x |
| roundrocktexas.gov | 3.26% | 75.17x |
| dailytexanonline.com | 1.14% | 73.74x |
| austin.com | 1.81% | 71.79x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 0.25% | 35.03x |
| Texas University Athletics | 19.26% | 23.21x |
| East Texas Cluster | 10.21% | 19.03x |
| Texas News Cluster | 14.81% | 18.88x |
| Northern Texas Cluster | 26.22% | 18.52x |
| Texas News | 31.58% | 18.30x |
| Texas Media | 44.44% | 13.01x |
| Texas Off-Roading | 0.04% | 12.60x |
| Fox News Content Consumers | 10.18% | 11.44x |
| Apartment & Community Real Estate Researchers | 0.08% | 11.34x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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DEMOGRAPHICS
The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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