Explore the Austin Cluster Audience
Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Austin Cluster audience.
INTERESTS
The Austin Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Austin Cluster audience is Texas Longhorn Fans.
| Interest | Composition | Index |
| Texas Longhorn Fans | 61.66% | 24.16x |
| Texas Activity Researchers | 33.98% | 22.09x |
| Houston Activity Researchers | 35.34% | 18.35x |
| Texas AM Aggies Fans | 41.32% | 16.48x |
| Houston Astros Fans | 33.63% | 13.77x |
| Liberal News Readers | 22.53% | 13.39x |
| Financial Business Intelligence Researchers | 22.80% | 13.06x |
| Billiards Enthusiasts | 36.51% | 12.99x |
| Austin Trip Planners | 43.93% | 12.74x |
| Dallas Cowboys Fans | 35.15% | 12.55x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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APPAREL RETAILERS
The Austin Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Austin Cluster audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 2.26x |
| Urban Outfitters | 0.01% | 1.72x |
| Lululemon | 0.01% | 1.61x |
| Jos A. Bank Clothiers | 0.03% | 1.49x |
| Buckle | 0.04% | 1.46x |
| Dressbarn | 0.03% | 1.35x |
| Michael Kors | 0.02% | 1.30x |
| J. Crew | 0.02% | 1.28x |
| Zumiez | 0.02% | 1.24x |
| The Childrens Place | 0.04% | 1.23x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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WEBSITES
The Austin Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Austin Cluster audience is goodwillcentraltexas.org.
| Website | Composition | Index |
| goodwillcentraltexas.org | 1.19% | 94.16x |
| roundrocktexas.gov | 2.62% | 88.77x |
| austin.com | 3.13% | 80.04x |
| austin360.com | 16.87% | 79.56x |
| kvue.com | 65.42% | 78.90x |
| roundtherocktx.com | 1.34% | 78.87x |
| do512family.com | 1.89% | 78.59x |
| hookem.com | 11.77% | 75.97x |
| fox7austin.com | 5.81% | 70.50x |
| austinot.com | 1.94% | 67.08x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas University Athletics.
| Content Affinity | Composition | Index |
| Texas University Athletics | 18.31% | 26.93x |
| Texas News Cluster | 12.04% | 23.90x |
| East Texas Cluster | 7.63% | 23.07x |
| Northern Texas Cluster | 22.52% | 22.24x |
| Texas News | 29.11% | 19.75x |
| Sports - Golf, Hunting, Fishing | 0.07% | 18.59x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.01% | 15.09x |
| Texas Media | 46.50% | 14.64x |
| Oil & Energy | 0.22% | 13.40x |
| Fox News Content Consumers | 6.05% | 12.43x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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DEMOGRAPHICS
The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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