Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 1.2 Million Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 54.27% 15.80x
Texas AM Aggies Fans 37.23% 13.90x
Texas Activity Researchers 32.09% 13.28x
Dallas Cowboys Fans 33.98% 11.75x
Houston Activity Researchers 31.78% 11.36x
Texas County and Local Fair Visitors 37.25% 11.15x
Texas State Fairs 36.91% 10.96x
San Antonio Spurs Fans 27.80% 10.24x
Houston Astros Fans 27.77% 10.22x
Billiards Enthusiasts 29.48% 10.20x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Bonobos.

Location Composition Index
Bonobos 0.02% 2.35x
Patagonia 0.01% 1.63x
Jos A. Bank Clothiers 0.06% 1.57x
REI 0.02% 1.55x
Tommy Bahama 0.02% 1.54x
Urban Outfitters 0.04% 1.44x
Coach 0.05% 1.29x
Lululemon 0.04% 1.27x
White House Black Market 0.07% 1.27x
Michael Kors 0.06% 1.26x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is austinregionalclinic.com.

Website Composition Index
austinregionalclinic.com 5.15% 185.80x
insidetexas.com 1.55% 173.31x
austinmonitor.com 2.74% 172.71x
austinmonthly.com 3.68% 166.51x
ufcu.org 2.43% 165.82x
do512family.com 1.45% 162.63x
stubbsaustin.com 2.50% 153.75x
mystatesman.com 2.31% 148.67x
roundtherocktx.com 1.68% 144.23x
austin360.com 19.72% 140.34x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.72% 42.60x
Texas University Athletics 19.47% 28.65x
Texas News 27.95% 23.22x
Northern Texas Cluster 20.99% 22.43x
East Texas Cluster 7.85% 22.11x
Texas News Cluster 13.57% 17.90x
Texas Off-Roading 0.12% 16.77x
Texas Media 29.85% 15.19x
Fox News Content Consumers 11.82% 13.97x
Local & Travel England - North Midlands 0.07% 13.96x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male