Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 1 Million Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 49.70% 25.99x
Texas AM Aggies Fans 27.76% 20.60x
Texas Activity Researchers 22.83% 17.11x
Texas Trip Planners 32.40% 15.69x
Houston Activity Researchers 23.46% 15.54x
Dallas Cowboys Fans 24.35% 15.17x
Billiards Enthusiasts 22.32% 13.59x
Houston Trip Planners 27.53% 13.30x
Southern Central Voters 21.22% 13.02x
Houston Astros Fans 17.71% 12.47x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.97x
REI 0.03% 1.81x
Patagonia 0.03% 1.66x
Free People 0.04% 1.58x
Jos A. Bank Clothiers 0.50% 1.56x
Ann Taylor 0.03% 1.21x
Buckle 0.21% 1.13x
Johnston and Murphy 0.17% 1.12x
Chicos 0.07% 1.12x
LOFT 0.09% 1.10x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is austinregionalclinic.com.

Website Composition Index
austinregionalclinic.com 7.31% 231.09x
roundrockisd.org 1.53% 227.52x
txortho.com 1.51% 221.42x
do512family.com 2.05% 211.32x
austinmonitor.com 4.07% 207.59x
goodwillcentraltexas.org 1.36% 207.39x
roundrocktexas.gov 3.31% 200.44x
ufcu.org 3.37% 198.55x
austinmonthly.com 7.86% 197.80x
austin360.com 16.10% 196.74x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.31% 46.47x
Texas University Athletics 19.04% 29.19x
Texas News 27.45% 27.01x
Northern Texas Cluster 18.83% 23.00x
Texas Off-Roading 0.21% 21.22x
East Texas Cluster 6.67% 19.11x
Texas News Cluster 12.93% 16.92x
Local & Travel England - North Midlands 0.05% 14.56x
Texas Media 27.99% 14.12x
Apartment & Community Real Estate Researchers 0.47% 13.90x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male