Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 734.7 Thousand Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 734.7 thousand unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 21.11% 46.40x
Austin Trip Planners 60.33% 28.59x
Texas Longhorn Fans 63.89% 25.32x
Houston Activity Researchers 26.26% 24.86x
Houston Trip Planners 40.24% 22.51x
Financial Business Intelligence Researchers 15.70% 18.52x
Texas AM Aggies Fans 36.25% 17.57x
Advertising Professionals 13.05% 14.70x
Remdesivir Information Researchers 13.35% 13.78x
Cholesterol Researchers 4.74% 13.12x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Free People.

Location Composition Index
Free People 0.01% 3.39x
Gymboree 0.06% 2.93x
Jos A. Bank Clothiers 0.01% 2.23x
J. Crew 0.02% 1.59x
Zumiez 0.04% 1.55x
LOFT 0.02% 1.46x
Lane Bryant 0.01% 1.37x
Michael Kors 0.01% 1.27x
Aeropostale 0.02% 1.19x
Dressbarn 0.01% 1.15x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is goodwillcentraltexas.org.

Website Composition Index
goodwillcentraltexas.org 1.30% 122.50x
hookem.com 7.36% 119.85x
kvue.com 59.73% 117.52x
austin360.com 13.15% 113.77x
roundtherocktx.com 1.00% 111.35x
do512family.com 2.08% 97.06x
austin.com 2.41% 94.65x
cbsaustin.com 18.00% 87.85x
texassports.com 2.15% 83.00x
austinchronicle.com 4.01% 79.27x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.80% 49.41x
Texas University Athletics 13.14% 31.34x
Northern Texas Cluster 24.61% 23.78x
Texas News 27.47% 22.27x
Texas News Cluster 6.08% 22.17x
East Texas Cluster 3.89% 20.86x
Ohio Universities 2.31% 16.49x
Texas Media 32.35% 16.26x
Northern California Cluster 7.84% 15.59x
Assorted Topics (Viral Media, Paid Traffic) 15.38% 13.95x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male