Explore the Austin Cluster Audience
Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Austin Cluster audience.
INTERESTS
The Austin Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Austin Cluster audience is Austin Trip Planners.
| Interest | Composition | Index |
| Austin Trip Planners | 49.36% | 23.37x |
| Texas AM Aggies Fans | 12.86% | 16.85x |
| Texas Trip Planners | 32.14% | 13.20x |
| Dallas Cowboys Fans | 23.09% | 11.75x |
| Southern Central Voters | 23.07% | 11.72x |
| Billiards Enthusiasts | 22.59% | 11.44x |
| Liberal News Readers | 15.63% | 11.42x |
| Houston Trip Planners | 28.47% | 11.39x |
| San Antonio Spurs Fans | 16.67% | 10.96x |
| Houston Astros Fans | 8.53% | 10.92x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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APPAREL RETAILERS
The Austin Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Austin Cluster audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 2.81x |
| Armani | 0.04% | 2.42x |
| Free People | 0.03% | 2.10x |
| REI | 0.02% | 1.56x |
| LOFT | 0.05% | 1.54x |
| Urban Outfitters | 0.06% | 1.50x |
| J. Crew | 0.04% | 1.42x |
| American Apparel | 0.03% | 1.32x |
| Dressbarn | 0.05% | 1.31x |
| Columbia | 0.01% | 1.30x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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WEBSITES
The Austin Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Austin Cluster audience is austinisd.org.
| Website | Composition | Index |
| austinisd.org | 1.67% | 336.41x |
| austinregionalclinic.com | 7.63% | 312.72x |
| austinmonitor.com | 3.44% | 302.53x |
| austintheatre.org | 1.77% | 299.35x |
| txortho.com | 2.29% | 288.13x |
| roundrockisd.org | 2.89% | 286.60x |
| ufcu.org | 3.39% | 271.70x |
| seton.net | 4.37% | 264.37x |
| austin360.com | 13.34% | 262.19x |
| universitycoop.com | 1.64% | 257.27x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 2.02% | 43.57x |
| Texas University Athletics | 15.19% | 34.96x |
| Texas News | 24.57% | 31.49x |
| Texas Off-Roading | 0.26% | 26.22x |
| Northern Texas Cluster | 13.66% | 23.33x |
| East Texas Cluster | 4.32% | 18.95x |
| Texas News Cluster | 11.39% | 17.52x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 4.68% | 17.48x |
| Texas Media | 20.55% | 17.05x |
| Apartment & Community Real Estate Researchers | 0.54% | 16.30x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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DEMOGRAPHICS
The Austin Cluster audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000
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