Explore the Austin Cluster Audience
Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Austin Cluster audience.
INTERESTS
The Austin Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Austin Cluster audience is Austin Trip Planners.
| Interest | Composition | Index |
| Austin Trip Planners | 58.10% | 17.21x |
| Texas AM Aggies Fans | 38.13% | 14.87x |
| Texas Activity Researchers | 30.63% | 13.23x |
| Texas County and Local Fair Visitors | 40.47% | 12.47x |
| Dallas Cowboys Fans | 33.83% | 12.05x |
| Houston Activity Researchers | 31.16% | 12.02x |
| Texas State Fairs | 39.75% | 11.96x |
| Texas Trip Planners | 39.26% | 10.99x |
| Billiards Enthusiasts | 30.08% | 10.51x |
| San Antonio Spurs Fans | 25.26% | 10.12x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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APPAREL RETAILERS
The Austin Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Austin Cluster audience is REI.
| Location | Composition | Index |
| REI | 0.04% | 2.26x |
| Free People | 0.04% | 2.14x |
| Bonobos | 0.17% | 2.09x |
| Madewell | 0.04% | 1.70x |
| Jos A. Bank Clothiers | 0.44% | 1.57x |
| Urban Outfitters | 0.07% | 1.43x |
| Ann Taylor | 0.03% | 1.29x |
| Buckle | 0.31% | 1.23x |
| White House Black Market | 0.39% | 1.20x |
| Lane Bryant | 0.05% | 1.13x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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WEBSITES
The Austin Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Austin Cluster audience is austinregionalclinic.com.
| Website | Composition | Index |
| austinregionalclinic.com | 6.56% | 212.12x |
| austingastro.com | 1.04% | 205.62x |
| austinmonitor.com | 3.83% | 203.55x |
| do512family.com | 1.40% | 202.99x |
| roundrockisd.org | 1.23% | 201.37x |
| roundrocktexas.gov | 2.44% | 195.26x |
| austinmonthly.com | 7.09% | 190.34x |
| insidetexas.com | 1.43% | 184.92x |
| ufcu.org | 3.18% | 184.16x |
| mystatesman.com | 5.12% | 181.08x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Texas Sporting & Outdoors Cluster | 1.13% | 44.48x |
| Texas University Athletics | 19.62% | 28.16x |
| Texas News | 30.18% | 24.53x |
| Northern Texas Cluster | 21.84% | 22.30x |
| East Texas Cluster | 7.98% | 21.07x |
| Texas Off-Roading | 0.18% | 18.18x |
| Texas News Cluster | 14.10% | 17.51x |
| Texas Media | 31.07% | 14.53x |
| Local & Travel England - North Midlands | 0.05% | 13.69x |
| Apartment & Community Real Estate Researchers | 0.43% | 13.37x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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DEMOGRAPHICS
The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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