Explore the Austin Cluster Audience
Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Austin Cluster audience.
INTERESTS
The Austin Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Austin Cluster audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 30.50% | 27.38x |
| Texas Longhorn Fans | 60.50% | 23.44x |
| Houston Activity Researchers | 31.43% | 19.29x |
| Texas AM Aggies Fans | 38.99% | 16.14x |
| Liberal News Readers | 20.83% | 14.60x |
| Financial Business Intelligence Researchers | 21.02% | 14.13x |
| Houston Astros Fans | 33.74% | 13.63x |
| Billiards Enthusiasts | 35.35% | 13.16x |
| Austin Trip Planners | 40.71% | 12.34x |
| Tampa and St Petersburg Trip Planners | 18.97% | 12.28x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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APPAREL RETAILERS
The Austin Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Austin Cluster audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.03% | 1.69x |
| Banana Republic | 0.04% | 1.51x |
| Michael Kors | 0.02% | 1.45x |
| H&M | 0.02% | 1.44x |
| Dressbarn | 0.03% | 1.43x |
| Zumiez | 0.03% | 1.38x |
| Eddie Bauer | 0.02% | 1.36x |
| Lululemon | 0.01% | 1.35x |
| Old Navy | 0.06% | 1.31x |
| Express | 0.04% | 1.30x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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WEBSITES
The Austin Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Austin Cluster audience is roundrocktexas.gov.
| Website | Composition | Index |
| roundrocktexas.gov | 1.59% | 109.51x |
| goodwillcentraltexas.org | 1.13% | 107.63x |
| kvue.com | 58.90% | 94.32x |
| roundtherocktx.com | 1.38% | 93.23x |
| do512family.com | 2.13% | 88.83x |
| austin.com | 2.95% | 88.13x |
| hookem.com | 13.95% | 86.77x |
| austin360.com | 22.92% | 77.95x |
| austinot.com | 2.03% | 74.70x |
| fox7austin.com | 5.29% | 74.68x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Austin Cluster audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.61% | 39.21x |
| Texas University Athletics | 16.16% | 29.83x |
| Texas News Cluster | 9.87% | 24.25x |
| Northern Texas Cluster | 23.65% | 24.07x |
| East Texas Cluster | 5.92% | 23.44x |
| Sports - Golf, Hunting, Fishing | 0.07% | 21.40x |
| Texas News | 27.39% | 21.10x |
| Texas Media | 38.82% | 15.55x |
| Cuba & Mexico Media | 0.05% | 13.96x |
| Oil & Energy | 0.07% | 13.83x |
Composition Percentage:
The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
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DEMOGRAPHICS
The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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