Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 1 Million Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Austin Trip Planners.

Interest Composition Index
Austin Trip Planners 58.10% 17.21x
Texas AM Aggies Fans 38.13% 14.87x
Texas Activity Researchers 30.63% 13.23x
Texas County and Local Fair Visitors 40.47% 12.47x
Dallas Cowboys Fans 33.83% 12.05x
Houston Activity Researchers 31.16% 12.02x
Texas State Fairs 39.75% 11.96x
Texas Trip Planners 39.26% 10.99x
Billiards Enthusiasts 30.08% 10.51x
San Antonio Spurs Fans 25.26% 10.12x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is REI.

Location Composition Index
REI 0.04% 2.26x
Free People 0.04% 2.14x
Bonobos 0.17% 2.09x
Madewell 0.04% 1.70x
Jos A. Bank Clothiers 0.44% 1.57x
Urban Outfitters 0.07% 1.43x
Ann Taylor 0.03% 1.29x
Buckle 0.31% 1.23x
White House Black Market 0.39% 1.20x
Lane Bryant 0.05% 1.13x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is austinregionalclinic.com.

Website Composition Index
austinregionalclinic.com 6.56% 212.12x
austingastro.com 1.04% 205.62x
austinmonitor.com 3.83% 203.55x
do512family.com 1.40% 202.99x
roundrockisd.org 1.23% 201.37x
roundrocktexas.gov 2.44% 195.26x
austinmonthly.com 7.09% 190.34x
insidetexas.com 1.43% 184.92x
ufcu.org 3.18% 184.16x
mystatesman.com 5.12% 181.08x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 1.13% 44.48x
Texas University Athletics 19.62% 28.16x
Texas News 30.18% 24.53x
Northern Texas Cluster 21.84% 22.30x
East Texas Cluster 7.98% 21.07x
Texas Off-Roading 0.18% 18.18x
Texas News Cluster 14.10% 17.51x
Texas Media 31.07% 14.53x
Local & Travel England - North Midlands 0.05% 13.69x
Apartment & Community Real Estate Researchers 0.43% 13.37x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male