Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 1.4 Million Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 64.18% 24.12x
Texas Activity Researchers 30.66% 19.00x
Houston Activity Researchers 33.76% 17.00x
Texas AM Aggies Fans 39.71% 16.00x
Austin Trip Planners 47.91% 14.39x
Houston Astros Fans 34.87% 13.25x
Billiards Enthusiasts 35.17% 12.64x
Liberal News Readers 21.17% 12.28x
Texas County and Local Fair Visitors 40.22% 12.26x
Dallas Cowboys Fans 34.27% 12.05x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.03x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is goodwillcentraltexas.org.

Website Composition Index
goodwillcentraltexas.org 1.17% 92.43x
communityimpact.com 1.24% 84.45x
austin360.com 18.71% 82.03x
roundrocktexas.gov 2.89% 77.04x
roundtherocktx.com 1.23% 75.82x
austin.com 2.12% 75.57x
hookem.com 9.73% 75.44x
kvue.com 68.19% 73.47x
austinot.com 1.89% 71.44x
fox7austin.com 7.12% 70.93x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.03% 37.28x
Texas University Athletics 17.64% 26.18x
Texas News Cluster 11.69% 23.81x
East Texas Cluster 7.81% 22.47x
Northern Texas Cluster 22.02% 21.22x
Texas News 26.99% 19.64x
Texas Media 45.46% 14.63x
Fox News Content Consumers 7.26% 13.33x
Sports - Golf, Hunting, Fishing 0.07% 13.08x
Oil & Energy 0.41% 12.41x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male