Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 893.3 Thousand Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 893.3 thousand unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 71.01% 26.26x
Texas Activity Researchers 35.07% 21.80x
Houston Activity Researchers 38.11% 19.40x
Texas AM Aggies Fans 43.79% 17.54x
Austin Trip Planners 52.99% 16.20x
Houston Astros Fans 38.65% 14.74x
Dallas Cowboys Fans 38.85% 14.18x
Texas County and Local Fair Visitors 43.41% 14.04x
Liberal News Readers 22.07% 13.47x
Billiards Enthusiasts 37.23% 13.38x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Coach.

Location Composition Index
Coach 0.01% 2.09x
J. Crew 0.01% 2.09x
White House Black Market 0.02% 1.59x
Banana Republic 0.01% 1.46x
Chicos 0.01% 1.40x
Dressbarn 0.01% 1.36x
Express 0.02% 1.23x
LOFT 0.01% 1.23x
Zumiez 0.01% 1.15x
Victoria's Secret 0.02% 0.99x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is freefuninaustin.com.

Website Composition Index
freefuninaustin.com 1.87% 131.03x
goodwillcentraltexas.org 1.48% 120.84x
austintexas.org 1.60% 116.88x
austin360.com 15.82% 111.26x
roundrocktexas.gov 3.07% 102.22x
communityimpact.com 2.09% 101.47x
austinot.com 2.59% 98.02x
austin.com 2.35% 96.61x
hookem.com 9.16% 91.27x
kvue.com 72.87% 90.30x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.08% 51.40x
Texas University Athletics 19.91% 33.93x
Texas News Cluster 13.77% 29.34x
East Texas Cluster 9.83% 29.16x
Northern Texas Cluster 25.37% 26.26x
Texas News 31.92% 24.48x
Apartment & Community Real Estate Researchers 0.03% 18.90x
Texas Off-Roading 0.02% 17.93x
Texas Media 48.09% 17.77x
Local & Travel England - North Midlands 0.08% 17.17x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male