Dstillery Audiences

AUSTIN CLUSTER

Audience Size: 1.4 Million Devices

Explore the Austin Cluster Audience

Below you'll find more information about the Austin Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Austin Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Austin Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Austin Cluster audience is Texas Longhorn Fans.

Interest Composition Index
Texas Longhorn Fans 64.73% 22.91x
Texas Activity Researchers 33.23% 19.00x
Houston Activity Researchers 34.49% 17.15x
Texas AM Aggies Fans 41.36% 15.89x
Austin Trip Planners 46.51% 13.55x
Houston Astros Fans 34.82% 13.07x
Billiards Enthusiasts 36.55% 12.47x
Liberal News Readers 21.70% 12.07x
Texas County and Local Fair Visitors 40.82% 11.96x
Financial Business Intelligence Researchers 21.98% 11.83x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Interest attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Austin Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Austin Cluster audience is Gap.

Location Composition Index
Gap 0.01% 2.87x
Old Navy 0.01% 1.80x
Victoria's Secret 0.01% 1.60x
Carhartt 0.06% 0.88x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Location attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Austin Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Austin Cluster audience is goodwillcentraltexas.org.

Website Composition Index
goodwillcentraltexas.org 1.18% 90.49x
austin360.com 17.61% 76.70x
do512family.com 1.58% 74.89x
roundtherocktx.com 1.29% 74.27x
roundrocktexas.gov 3.07% 74.01x
austin.com 2.76% 72.98x
kvue.com 66.43% 72.88x
hookem.com 11.31% 72.52x
fox7austin.com 6.61% 67.84x
austinot.com 1.90% 65.56x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Web attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Austin Cluster audience is Texas University Athletics.

Content Affinity Composition Index
Texas University Athletics 17.73% 26.42x
Texas News Cluster 11.86% 23.46x
East Texas Cluster 7.42% 21.90x
Northern Texas Cluster 21.50% 21.33x
Texas News 26.87% 19.23x
Texas Media 45.25% 14.18x
Sports - Golf, Hunting, Fishing 0.07% 13.82x
Oil & Energy 0.34% 13.40x
Fox News Content Consumers 6.80% 12.30x
Pre-Built Home Researchers 0.13% 12.21x
Composition Percentage: The overlap percentage between the Austin Cluster audience and the Content Affinity attribute.
Index: A comparison of the Austin Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Austin Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male