Explore the Australia & New Zealand Media Audience
Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 528.3 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.
INTERESTS
The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Australia & New Zealand Media audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 62.44% | 28.89x |
| Nature and Outdoors Book Readers | 62.08% | 27.26x |
| Executive and C-Suite | 52.89% | 26.30x |
| Financial Business Intelligence Researchers | 54.54% | 26.29x |
| Liberal News Readers | 51.71% | 25.56x |
| Market Intelligence Researchers | 55.73% | 25.42x |
| United Kingdom News Readers | 55.18% | 25.28x |
| Tech News Enthusiasts | 56.42% | 25.21x |
| Social Liberals | 56.03% | 25.13x |
| Readers of South Asian Content | 52.82% | 25.02x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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APPAREL RETAILERS
The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.01% | 3.12x |
| Express Outlets | 0.01% | 2.59x |
| Free People | 0.03% | 1.80x |
| REI | 0.01% | 1.67x |
| American Apparel | 0.03% | 1.64x |
| Bonobos | 0.01% | 1.63x |
| Mens Wearhouse | 0.07% | 1.60x |
| Ann Taylor | 0.02% | 1.55x |
| Zumiez | 0.06% | 1.52x |
| Ralph Lauren | 0.01% | 1.44x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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WEBSITES
The Australia & New Zealand Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Australia & New Zealand Media audience is theconversation.com.
| Website | Composition | Index |
| theconversation.com | 7.38% | 306.97x |
| stridenation.com | 2.01% | 199.48x |
| archaeology.org | 17.03% | 193.66x |
| thyblackman.com | 1.84% | 153.91x |
| amusingplanet.com | 7.37% | 149.81x |
| morningticker.com | 1.70% | 141.25x |
| spaceflightinsider.com | 1.92% | 129.92x |
| dailygalaxy.com | 11.10% | 123.03x |
| natureindex.com | 2.10% | 120.80x |
| news.nationalgeographic.com | 43.94% | 120.67x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.27% | 51.42x |
| Local & Travel England - North Midlands | 0.20% | 51.36x |
| Cuba & Mexico Media | 2.19% | 38.01x |
| Local & Travel England - Northern England | 0.32% | 36.93x |
| Public Policy Media | 10.80% | 35.68x |
| England Tourism | 0.10% | 34.65x |
| Feminism | 2.08% | 32.99x |
| Middle East News | 12.46% | 31.23x |
| Survival Guides | 0.45% | 29.59x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 14.33% | 28.81x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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DEMOGRAPHICS
The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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