Dstillery Audiences

AUSTRALIA & NEW ZEALAND MEDIA

Audience Size: 528.3 Thousand Devices

Explore the Australia & New Zealand Media Audience

Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 528.3 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.

Dstillery Crafted Audiences

INTERESTS

The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia & New Zealand Media audience is Readers of Japanese Content.

Interest Composition Index
Readers of Japanese Content 62.44% 28.89x
Nature and Outdoors Book Readers 62.08% 27.26x
Executive and C-Suite 52.89% 26.30x
Financial Business Intelligence Researchers 54.54% 26.29x
Liberal News Readers 51.71% 25.56x
Market Intelligence Researchers 55.73% 25.42x
United Kingdom News Readers 55.18% 25.28x
Tech News Enthusiasts 56.42% 25.21x
Social Liberals 56.03% 25.13x
Readers of South Asian Content 52.82% 25.02x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is Intermix.

Location Composition Index
Intermix 0.01% 3.12x
Express Outlets 0.01% 2.59x
Free People 0.03% 1.80x
REI 0.01% 1.67x
American Apparel 0.03% 1.64x
Bonobos 0.01% 1.63x
Mens Wearhouse 0.07% 1.60x
Ann Taylor 0.02% 1.55x
Zumiez 0.06% 1.52x
Ralph Lauren 0.01% 1.44x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia & New Zealand Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia & New Zealand Media audience is theconversation.com.

Website Composition Index
theconversation.com 7.38% 306.97x
stridenation.com 2.01% 199.48x
archaeology.org 17.03% 193.66x
thyblackman.com 1.84% 153.91x
amusingplanet.com 7.37% 149.81x
morningticker.com 1.70% 141.25x
spaceflightinsider.com 1.92% 129.92x
dailygalaxy.com 11.10% 123.03x
natureindex.com 2.10% 120.80x
news.nationalgeographic.com 43.94% 120.67x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.27% 51.42x
Local & Travel England - North Midlands 0.20% 51.36x
Cuba & Mexico Media 2.19% 38.01x
Local & Travel England - Northern England 0.32% 36.93x
Public Policy Media 10.80% 35.68x
England Tourism 0.10% 34.65x
Feminism 2.08% 32.99x
Middle East News 12.46% 31.23x
Survival Guides 0.45% 29.59x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 14.33% 28.81x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male