Dstillery Audiences

AUSTRALIA & NEW ZEALAND MEDIA

Audience Size: 468.9 Thousand Devices

Explore the Australia & New Zealand Media Audience

Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 468.9 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.

Dstillery Crafted Audiences

INTERESTS

The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia & New Zealand Media audience is Readers of Japanese Content.

Interest Composition Index
Readers of Japanese Content 65.65% 26.01x
Nature and Outdoors Book Readers 63.13% 24.24x
United Kingdom News Readers 59.42% 23.89x
Readers of Russian Content 57.68% 23.51x
Executive and C-Suite 57.11% 23.40x
Financial Business Intelligence Researchers 59.10% 23.27x
Liberal News Readers 56.92% 23.00x
Market Intelligence Researchers 60.16% 22.76x
Tech News Enthusiasts 60.20% 22.72x
Readers of South Asian Content 55.95% 22.71x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is Columbia.

Location Composition Index
Columbia 0.02% 2.68x
Express Outlets 0.01% 1.93x
American Apparel 0.04% 1.79x
Madewell 0.03% 1.69x
Armani 0.03% 1.59x
Forever 21 0.05% 1.38x
REI 0.01% 1.35x
Bonobos 0.01% 1.35x
Talbots 0.04% 1.34x
Ralph Lauren 0.02% 1.29x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia & New Zealand Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia & New Zealand Media audience is theconversation.com.

Website Composition Index
theconversation.com 6.48% 276.55x
archaeology.org 17.10% 191.23x
stridenation.com 1.89% 174.62x
amusingplanet.com 6.85% 146.70x
thyblackman.com 1.78% 130.55x
morningticker.com 1.52% 123.50x
natureindex.com 1.98% 122.96x
news.nationalgeographic.com 39.00% 117.74x
spaceflightinsider.com 1.87% 117.24x
dailygalaxy.com 11.04% 115.80x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.25% 50.26x
Environmental Conservation 0.27% 48.31x
Cuba & Mexico Media 2.15% 38.98x
Local & Travel England - Northern England 0.42% 37.87x
Public Policy Media 11.21% 36.33x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 14.44% 32.92x
Feminism 1.84% 31.16x
Middle East News 12.94% 30.29x
Conservatives & Conspiracies 11.69% 27.32x
Survival Guides 0.42% 26.13x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male