Explore the Australia & New Zealand Media Audience
Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 531.6 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.
INTERESTS
The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Australia & New Zealand Media audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 49.90% | 33.58x |
| Nature and Outdoors Book Readers | 54.70% | 33.23x |
| Social Liberals | 41.48% | 29.40x |
| Liberal News Readers | 37.69% | 28.92x |
| Financial Business Intelligence Researchers | 39.48% | 28.12x |
| Readers of Russian Content | 44.03% | 27.62x |
| Tech News Enthusiasts | 39.90% | 27.52x |
| Readers of South Asian Content | 41.06% | 27.38x |
| Advertising Professionals | 39.76% | 27.10x |
| Techies | 36.40% | 27.04x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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APPAREL RETAILERS
The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 2.02x |
| Supreme | 0.02% | 1.82x |
| Aeropostale | 0.02% | 1.65x |
| Topshop | 0.01% | 1.55x |
| Urban Outfitters | 0.05% | 1.35x |
| Free People | 0.02% | 1.34x |
| Patagonia | 0.02% | 1.31x |
| Armani | 0.04% | 1.25x |
| REI | 0.02% | 1.19x |
| Victoria's Secret | 0.06% | 1.18x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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WEBSITES
The Australia & New Zealand Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Australia & New Zealand Media audience is theconversation.com.
| Website | Composition | Index |
| theconversation.com | 11.16% | 314.50x |
| scienceaf.com | 4.17% | 289.15x |
| archaeology.org | 14.85% | 188.88x |
| natureindex.com | 2.21% | 151.02x |
| futurism.com | 40.60% | 139.26x |
| amusingplanet.com | 8.25% | 139.04x |
| stridenation.com | 2.96% | 130.60x |
| thyblackman.com | 2.44% | 122.35x |
| morningticker.com | 2.61% | 109.69x |
| gqindia.com | 1.08% | 99.19x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.21% | 43.76x |
| Cuba & Mexico Media | 2.86% | 39.02x |
| Alt Religion | 3.82% | 34.83x |
| Feminism | 2.80% | 32.38x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 12.87% | 31.47x |
| Local & Travel England - North Midlands | 0.09% | 31.30x |
| Public Policy Media | 8.36% | 29.63x |
| Middle East News | 10.50% | 27.89x |
| Asia Travel | 16.83% | 27.76x |
| Local & Travel England - Northern England | 0.23% | 27.14x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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DEMOGRAPHICS
The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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