Dstillery Audiences

AUSTRALIA & NEW ZEALAND MEDIA

Audience Size: 225.8 Thousand Devices

Explore the Australia & New Zealand Media Audience

Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 225.8 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.

Dstillery Crafted Audiences

INTERESTS

The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia & New Zealand Media audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 51.02% 23.70x
Readers of Japanese Content 65.57% 22.96x
Executive and C-Suite 55.27% 22.57x
United Kingdom News Readers 63.32% 22.44x
Advertising Professionals 61.69% 21.93x
Tech News Enthusiasts 63.15% 21.85x
Liberal News Readers 58.86% 21.84x
Eco-Conscious Consumers 59.40% 21.63x
Financial Business Intelligence Researchers 58.11% 21.59x
Techies 62.03% 21.53x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is REI.

Location Composition Index
REI 0.02% 7.62x
Forever 21 0.02% 3.27x
Jos A. Bank Clothiers 0.03% 3.04x
Coach 0.01% 2.64x
Michael Kors 0.01% 2.20x
H&M 0.01% 2.17x
Dressbarn 0.02% 2.13x
Hollister 0.01% 2.06x
Victoria's Secret 0.03% 2.06x
The Childrens Place 0.03% 1.92x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia & New Zealand Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia & New Zealand Media audience is archaeology.org.

Website Composition Index
archaeology.org 11.16% 331.46x
theconversation.com 11.44% 205.52x
news.nationalgeographic.com 13.78% 198.76x
sci-news.com 7.98% 179.98x
amusingplanet.com 8.98% 142.88x
technologyreview.com 5.53% 122.66x
sciencenews.org 9.40% 116.26x
futurism.com 65.84% 112.52x
quantamagazine.org 2.34% 99.96x
psypost.org 5.12% 99.81x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.30% 57.03x
Local & Travel England - North Midlands 0.29% 48.87x
Public Policy Media 11.10% 44.49x
Scotland Travel 0.38% 42.85x
Local & Travel England - Northern England 0.74% 37.96x
Assorted Topics (Power Trains, Drones, Web Design) 3.65% 35.67x
Middle East News 14.08% 30.89x
Nature & Wildlife 5.31% 30.44x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.23% 29.83x
Feminism 1.59% 28.26x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male