Dstillery Audiences

AUSTRALIA & NEW ZEALAND MEDIA

Audience Size: 440.2 Thousand Devices

Explore the Australia & New Zealand Media Audience

Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 440.2 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.

Dstillery Crafted Audiences

INTERESTS

The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia & New Zealand Media audience is Readers of Japanese Content.

Interest Composition Index
Readers of Japanese Content 64.01% 29.30x
Nature and Outdoors Book Readers 60.67% 28.02x
Executive and C-Suite 53.98% 26.89x
Financial Business Intelligence Researchers 55.41% 26.79x
Liberal News Readers 54.40% 26.75x
Social Liberals 56.65% 26.59x
Advertising Professionals 56.50% 26.48x
Eco-Conscious Consumers 56.01% 26.13x
United Kingdom News Readers 57.51% 26.03x
Market Intelligence Researchers 55.99% 25.95x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is American Apparel.

Location Composition Index
American Apparel 0.02% 2.02x
Uniqlo 0.01% 1.75x
Coach 0.03% 1.66x
The North Face 0.01% 1.64x
REI 0.01% 1.57x
Talbots 0.03% 1.48x
Gymboree 0.03% 1.46x
White House Black Market 0.04% 1.45x
Journeys 0.06% 1.28x
Michael Kors 0.03% 1.27x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia & New Zealand Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia & New Zealand Media audience is theconversation.com.

Website Composition Index
theconversation.com 5.18% 265.13x
archaeology.org 16.75% 209.03x
amusingplanet.com 6.85% 157.48x
natureindex.com 1.83% 137.66x
news.nationalgeographic.com 34.59% 129.49x
spaceflightinsider.com 1.82% 119.31x
dailygalaxy.com 10.68% 118.25x
thyblackman.com 1.48% 109.82x
thespacereview.com 2.06% 109.32x
sci-news.com 11.54% 105.54x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.28% 59.63x
Environmental Conservation 0.31% 55.96x
Public Policy Media 11.01% 40.42x
Local & Travel England - Northern England 0.47% 40.22x
Cuba & Mexico Media 1.76% 38.56x
England Tourism 0.08% 36.37x
Middle East News 13.28% 33.38x
Feminism 1.85% 30.89x
Scotland Travel 0.38% 30.35x
Cars, Travel & Food 0.29% 29.38x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male