Explore the Australia & New Zealand Media Audience
Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 327.5 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.
INTERESTS
The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Australia & New Zealand Media audience is Sporting Goods Shoppers.
| Interest | Composition | Index |
| Sporting Goods Shoppers | 20.97% | 9.52x |
| Cricket Enthusiasts | 20.83% | 8.97x |
| Foot Pain Sufferers | 19.51% | 8.67x |
| Cat Lovers | 20.75% | 8.47x |
| Texas Energy Providers | 16.67% | 8.00x |
| Language Learners | 16.67% | 7.84x |
| Alternative Medicine Enthusiasts | 19.62% | 7.46x |
| Pain Medication Users | 16.51% | 7.36x |
| New Zealand Trip Planners | 16.67% | 7.13x |
| Chile Trip Planners | 16.67% | 6.79x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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APPAREL RETAILERS
The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 2.03x |
| Carhartt | 0.15% | 1.27x |
| Mens Wearhouse | 0.01% | 1.07x |
| Johnston and Murphy | 0.02% | 0.96x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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WEBSITES
The Australia & New Zealand Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Australia & New Zealand Media audience is archaeology.org.
| Website | Composition | Index |
| archaeology.org | 12.46% | 242.81x |
| theconversation.com | 10.32% | 146.57x |
| news.nationalgeographic.com | 17.09% | 142.99x |
| sci-news.com | 8.86% | 129.14x |
| amusingplanet.com | 7.84% | 123.67x |
| thespacereview.com | 1.71% | 102.67x |
| quantamagazine.org | 1.84% | 87.75x |
| singularityhub.com | 2.91% | 86.87x |
| technologyreview.com | 6.55% | 86.36x |
| sciencenews.org | 11.29% | 84.75x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.32% | 63.12x |
| Local & Travel England - North Midlands | 0.26% | 52.20x |
| Asia Travel | 40.95% | 43.83x |
| Local & Travel England - Northern England | 0.69% | 40.59x |
| Scotland Travel | 0.40% | 40.01x |
| Liberal Media | 46.67% | 35.75x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 45.71% | 35.10x |
| London Tourism & Events | 0.37% | 33.65x |
| Canadian Homes | 40.95% | 33.37x |
| San Diego Cluster | 19.05% | 32.03x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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DEMOGRAPHICS
The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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