Explore the Australia & New Zealand Media Audience
Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 468.9 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.
INTERESTS
The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Australia & New Zealand Media audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 65.65% | 26.01x |
| Nature and Outdoors Book Readers | 63.13% | 24.24x |
| United Kingdom News Readers | 59.42% | 23.89x |
| Readers of Russian Content | 57.68% | 23.51x |
| Executive and C-Suite | 57.11% | 23.40x |
| Financial Business Intelligence Researchers | 59.10% | 23.27x |
| Liberal News Readers | 56.92% | 23.00x |
| Market Intelligence Researchers | 60.16% | 22.76x |
| Tech News Enthusiasts | 60.20% | 22.72x |
| Readers of South Asian Content | 55.95% | 22.71x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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APPAREL RETAILERS
The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 2.68x |
| Express Outlets | 0.01% | 1.93x |
| American Apparel | 0.04% | 1.79x |
| Madewell | 0.03% | 1.69x |
| Armani | 0.03% | 1.59x |
| Forever 21 | 0.05% | 1.38x |
| REI | 0.01% | 1.35x |
| Bonobos | 0.01% | 1.35x |
| Talbots | 0.04% | 1.34x |
| Ralph Lauren | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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WEBSITES
The Australia & New Zealand Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Australia & New Zealand Media audience is theconversation.com.
| Website | Composition | Index |
| theconversation.com | 6.48% | 276.55x |
| archaeology.org | 17.10% | 191.23x |
| stridenation.com | 1.89% | 174.62x |
| amusingplanet.com | 6.85% | 146.70x |
| thyblackman.com | 1.78% | 130.55x |
| morningticker.com | 1.52% | 123.50x |
| natureindex.com | 1.98% | 122.96x |
| news.nationalgeographic.com | 39.00% | 117.74x |
| spaceflightinsider.com | 1.87% | 117.24x |
| dailygalaxy.com | 11.04% | 115.80x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.25% | 50.26x |
| Environmental Conservation | 0.27% | 48.31x |
| Cuba & Mexico Media | 2.15% | 38.98x |
| Local & Travel England - Northern England | 0.42% | 37.87x |
| Public Policy Media | 11.21% | 36.33x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 14.44% | 32.92x |
| Feminism | 1.84% | 31.16x |
| Middle East News | 12.94% | 30.29x |
| Conservatives & Conspiracies | 11.69% | 27.32x |
| Survival Guides | 0.42% | 26.13x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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DEMOGRAPHICS
The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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