Dstillery Audiences

AUSTRALIA & NEW ZEALAND MEDIA

Audience Size: 531.6 Thousand Devices

Explore the Australia & New Zealand Media Audience

Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 531.6 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.

Dstillery Crafted Audiences

INTERESTS

The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia & New Zealand Media audience is Readers of Japanese Content.

Interest Composition Index
Readers of Japanese Content 49.90% 33.58x
Nature and Outdoors Book Readers 54.70% 33.23x
Social Liberals 41.48% 29.40x
Liberal News Readers 37.69% 28.92x
Financial Business Intelligence Researchers 39.48% 28.12x
Readers of Russian Content 44.03% 27.62x
Tech News Enthusiasts 39.90% 27.52x
Readers of South Asian Content 41.06% 27.38x
Advertising Professionals 39.76% 27.10x
Techies 36.40% 27.04x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 2.02x
Supreme 0.02% 1.82x
Aeropostale 0.02% 1.65x
Topshop 0.01% 1.55x
Urban Outfitters 0.05% 1.35x
Free People 0.02% 1.34x
Patagonia 0.02% 1.31x
Armani 0.04% 1.25x
REI 0.02% 1.19x
Victoria's Secret 0.06% 1.18x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia & New Zealand Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia & New Zealand Media audience is theconversation.com.

Website Composition Index
theconversation.com 11.16% 314.50x
scienceaf.com 4.17% 289.15x
archaeology.org 14.85% 188.88x
natureindex.com 2.21% 151.02x
futurism.com 40.60% 139.26x
amusingplanet.com 8.25% 139.04x
stridenation.com 2.96% 130.60x
thyblackman.com 2.44% 122.35x
morningticker.com 2.61% 109.69x
gqindia.com 1.08% 99.19x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.21% 43.76x
Cuba & Mexico Media 2.86% 39.02x
Alt Religion 3.82% 34.83x
Feminism 2.80% 32.38x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 12.87% 31.47x
Local & Travel England - North Midlands 0.09% 31.30x
Public Policy Media 8.36% 29.63x
Middle East News 10.50% 27.89x
Asia Travel 16.83% 27.76x
Local & Travel England - Northern England 0.23% 27.14x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male