Dstillery Audiences

AUSTRALIA & NEW ZEALAND MEDIA

Audience Size: 533 Thousand Devices

Explore the Australia & New Zealand Media Audience

Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 533 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.

Dstillery Crafted Audiences

INTERESTS

The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia & New Zealand Media audience is Readers of Japanese Content.

Interest Composition Index
Readers of Japanese Content 52.77% 26.90x
Nature and Outdoors Book Readers 56.28% 26.75x
Liberal News Readers 37.29% 24.57x
Readers of Russian Content 47.59% 23.74x
Social Liberals 42.35% 23.37x
Entertainment Industry Decision Makers 39.68% 22.82x
Techies 39.73% 22.42x
Tech News Enthusiasts 40.48% 22.12x
Eco-Conscious Consumers 40.81% 21.94x
Executive and C-Suite 44.70% 21.92x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.29x
Calvin Klein 0.02% 2.23x
Intermix 0.01% 1.83x
Levi Strauss 0.02% 1.58x
The North Face 0.03% 1.56x
Patagonia 0.01% 1.55x
Abercrombie & Fitch 0.05% 1.45x
Saint Laurent Paris 0.01% 1.44x
Banana Republic 0.05% 1.33x
REI 0.02% 1.32x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia & New Zealand Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia & New Zealand Media audience is theconversation.com.

Website Composition Index
theconversation.com 16.60% 392.83x
scienceaf.com 6.26% 346.59x
livingist.com 2.81% 269.66x
archaeology.org 14.53% 232.50x
universetoday.com 2.38% 214.73x
futurism.com 36.65% 200.35x
natureindex.com 2.34% 193.48x
mysteryupdated.com 1.95% 186.06x
amusingplanet.com 5.42% 172.77x
stridenation.com 3.59% 141.37x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.21% 49.02x
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 10.19% 45.10x
Cuba & Mexico Media 3.39% 39.58x
Alt Religion 3.59% 36.74x
Feminism 2.68% 33.40x
Local & Travel England - Northern England 0.21% 32.29x
Asia Travel 14.87% 31.86x
Public Policy Media 6.99% 31.39x
Middle East News 10.22% 29.54x
Liberal Media 45.02% 27.44x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male