Explore the Australia & New Zealand Media Audience
Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 535.4 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.
INTERESTS
The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Australia & New Zealand Media audience is Readers of Japanese Content.
| Interest | Composition | Index |
| Readers of Japanese Content | 62.95% | 26.56x |
| Nature and Outdoors Book Readers | 63.31% | 26.26x |
| Financial Business Intelligence Researchers | 52.91% | 24.69x |
| Executive and C-Suite | 53.16% | 24.40x |
| Liberal News Readers | 50.69% | 23.86x |
| Advertising Professionals | 53.78% | 23.48x |
| Readers of South Asian Content | 52.75% | 23.41x |
| Social Liberals | 55.71% | 23.40x |
| Market Intelligence Researchers | 54.00% | 23.22x |
| Eco-Conscious Consumers | 53.14% | 23.13x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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APPAREL RETAILERS
The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 2.58x |
| REI | 0.02% | 1.61x |
| The North Face | 0.03% | 1.52x |
| Ralph Lauren | 0.01% | 1.41x |
| Bonobos | 0.11% | 1.39x |
| Uniqlo | 0.02% | 1.38x |
| Madewell | 0.01% | 1.34x |
| Eddie Bauer | 0.03% | 1.32x |
| American Apparel | 0.03% | 1.25x |
| Patagonia | 0.01% | 1.21x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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WEBSITES
The Australia & New Zealand Media audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Australia & New Zealand Media audience is scienceaf.com.
| Website | Composition | Index |
| scienceaf.com | 2.81% | 283.99x |
| theconversation.com | 7.69% | 282.55x |
| archaeology.org | 16.90% | 180.57x |
| stridenation.com | 2.19% | 176.31x |
| thyblackman.com | 1.97% | 137.94x |
| amusingplanet.com | 7.83% | 134.94x |
| morningticker.com | 2.01% | 123.13x |
| natureindex.com | 2.20% | 121.87x |
| spaceflightinsider.com | 2.05% | 109.27x |
| news.nationalgeographic.com | 51.55% | 101.25x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.27% | 49.93x |
| Local & Travel England - North Midlands | 0.18% | 47.30x |
| Cuba & Mexico Media | 2.44% | 37.36x |
| Alt Religion | 3.66% | 34.58x |
| Public Policy Media | 10.68% | 32.93x |
| Feminism | 2.36% | 32.10x |
| Middle East News | 11.83% | 31.35x |
| Local & Travel England - Northern England | 0.29% | 30.99x |
| England Tourism | 0.11% | 29.59x |
| Survival Guides | 0.52% | 28.50x |
Composition Percentage:
The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
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DEMOGRAPHICS
The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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