Dstillery Audiences

AUSTRALIA & NEW ZEALAND MEDIA

Audience Size: 535.4 Thousand Devices

Explore the Australia & New Zealand Media Audience

Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 535.4 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.

Dstillery Crafted Audiences

INTERESTS

The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia & New Zealand Media audience is Readers of Japanese Content.

Interest Composition Index
Readers of Japanese Content 62.95% 26.56x
Nature and Outdoors Book Readers 63.31% 26.26x
Financial Business Intelligence Researchers 52.91% 24.69x
Executive and C-Suite 53.16% 24.40x
Liberal News Readers 50.69% 23.86x
Advertising Professionals 53.78% 23.48x
Readers of South Asian Content 52.75% 23.41x
Social Liberals 55.71% 23.40x
Market Intelligence Researchers 54.00% 23.22x
Eco-Conscious Consumers 53.14% 23.13x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.58x
REI 0.02% 1.61x
The North Face 0.03% 1.52x
Ralph Lauren 0.01% 1.41x
Bonobos 0.11% 1.39x
Uniqlo 0.02% 1.38x
Madewell 0.01% 1.34x
Eddie Bauer 0.03% 1.32x
American Apparel 0.03% 1.25x
Patagonia 0.01% 1.21x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia & New Zealand Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia & New Zealand Media audience is scienceaf.com.

Website Composition Index
scienceaf.com 2.81% 283.99x
theconversation.com 7.69% 282.55x
archaeology.org 16.90% 180.57x
stridenation.com 2.19% 176.31x
thyblackman.com 1.97% 137.94x
amusingplanet.com 7.83% 134.94x
morningticker.com 2.01% 123.13x
natureindex.com 2.20% 121.87x
spaceflightinsider.com 2.05% 109.27x
news.nationalgeographic.com 51.55% 101.25x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.27% 49.93x
Local & Travel England - North Midlands 0.18% 47.30x
Cuba & Mexico Media 2.44% 37.36x
Alt Religion 3.66% 34.58x
Public Policy Media 10.68% 32.93x
Feminism 2.36% 32.10x
Middle East News 11.83% 31.35x
Local & Travel England - Northern England 0.29% 30.99x
England Tourism 0.11% 29.59x
Survival Guides 0.52% 28.50x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male