Dstillery Audiences

AUSTRALIA & NEW ZEALAND MEDIA

Audience Size: 596.7 Thousand Devices

Explore the Australia & New Zealand Media Audience

Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 596.7 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.

Dstillery Crafted Audiences

INTERESTS

The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia & New Zealand Media audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 50.51% 24.80x
Readers of Japanese Content 48.42% 24.39x
Readers of Russian Content 43.71% 21.84x
Liberal News Readers 33.80% 21.56x
Entertainment Industry Decision Makers 36.26% 21.38x
Techies 35.24% 20.78x
Social Liberals 37.61% 20.55x
Executive and C-Suite 40.75% 20.23x
Market Intelligence Researchers 41.81% 20.10x
Financial Business Intelligence Researchers 36.69% 20.00x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 1.40x
Armani 0.02% 1.34x
American Apparel 0.03% 1.27x
Express 0.03% 1.23x
Hollister 0.02% 1.20x
Abercrombie & Fitch 0.02% 1.18x
Chicos 0.05% 1.12x
Coach 0.06% 1.11x
Brooks Brothers 0.03% 1.10x
REI 0.02% 1.05x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia & New Zealand Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia & New Zealand Media audience is theconversation.com.

Website Composition Index
theconversation.com 19.39% 341.73x
scienceaf.com 7.19% 300.88x
livingist.com 3.07% 223.73x
archaeology.org 13.00% 223.26x
futurism.com 34.90% 208.62x
universetoday.com 2.78% 184.51x
natureindex.com 2.38% 173.67x
amusingplanet.com 5.04% 152.75x
mysteryupdated.com 2.12% 143.88x
gqindia.com 1.37% 143.80x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity).

Content Affinity Composition Index
Assorted Topics #11154 (Art, Photography, Fashion, Paranormal Activity) 8.82% 45.95x
Cuba & Mexico Media 3.69% 34.65x
Feminism 2.62% 30.46x
Alt Religion 3.51% 30.25x
Asia Travel 13.53% 28.45x
Public Policy Media 6.77% 26.22x
Liberal Media 43.81% 25.49x
Liberal Media - Political Activism 9.33% 24.80x
Middle East News 10.00% 24.33x
Conservatives & Conspiracies 10.50% 22.81x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia & New Zealand Media audience resonates most for the following age and income brackets.
Age
45-54
Income
$75,000-$99,999