Dstillery Audiences

AUSTRALIA & NEW ZEALAND MEDIA

Audience Size: 556 Thousand Devices

Explore the Australia & New Zealand Media Audience

Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 556 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.

Dstillery Crafted Audiences

INTERESTS

The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia & New Zealand Media audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 56.00% 27.92x
Readers of Japanese Content 55.55% 27.40x
Readers of South Asian Content 44.62% 24.00x
Liberal News Readers 43.24% 23.81x
Financial Business Intelligence Researchers 46.58% 23.72x
Social Liberals 48.37% 23.43x
Readers of Russian Content 49.74% 23.19x
Tech News Enthusiasts 46.40% 22.92x
Executive and C-Suite 47.90% 22.75x
Eco-Conscious Consumers 45.17% 22.14x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is Supreme.

Location Composition Index
Supreme 0.02% 1.73x
Hugo Boss 0.05% 1.58x
REI 0.03% 1.54x
Topshop 0.02% 1.53x
LL Bean 0.01% 1.45x
Urban Outfitters 0.07% 1.28x
Lululemon 0.06% 1.24x
Gymboree 0.07% 1.17x
Kate Spade 0.04% 1.17x
Gap 0.12% 1.17x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia & New Zealand Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia & New Zealand Media audience is theconversation.com.

Website Composition Index
theconversation.com 8.66% 216.35x
scienceaf.com 3.24% 204.35x
archaeology.org 15.76% 136.22x
universetoday.com 1.18% 125.49x
amusingplanet.com 8.07% 106.49x
stridenation.com 2.33% 104.27x
natureindex.com 2.19% 104.08x
futurism.com 47.31% 89.74x
morningticker.com 2.28% 85.92x
thyblackman.com 2.03% 85.26x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.26% 42.88x
Local & Travel England - North Midlands 0.14% 36.60x
Cuba & Mexico Media 2.65% 34.02x
Alt Religion 3.88% 32.11x
Middle East News 11.60% 28.70x
Feminism 2.61% 28.32x
Public Policy Media 9.69% 28.18x
England Tourism 0.13% 26.10x
Asia Travel 18.91% 25.56x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 13.59% 23.97x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male