Dstillery Audiences

AUSTRALIA & NEW ZEALAND MEDIA

Audience Size: 327.5 Thousand Devices

Explore the Australia & New Zealand Media Audience

Below you'll find more information about the Australia & New Zealand Media audience, broken down in different categories based on their digital and physical behaviors. These are 327.5 thousand unique devices whose actions qualify for the Australia & New Zealand Media audience.

Dstillery Crafted Audiences

INTERESTS

The Australia & New Zealand Media audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Australia & New Zealand Media audience is Sporting Goods Shoppers.

Interest Composition Index
Sporting Goods Shoppers 20.97% 9.52x
Cricket Enthusiasts 20.83% 8.97x
Foot Pain Sufferers 19.51% 8.67x
Cat Lovers 20.75% 8.47x
Texas Energy Providers 16.67% 8.00x
Language Learners 16.67% 7.84x
Alternative Medicine Enthusiasts 19.62% 7.46x
Pain Medication Users 16.51% 7.36x
New Zealand Trip Planners 16.67% 7.13x
Chile Trip Planners 16.67% 6.79x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Interest attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Australia & New Zealand Media audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Australia & New Zealand Media audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 2.03x
Carhartt 0.15% 1.27x
Mens Wearhouse 0.01% 1.07x
Johnston and Murphy 0.02% 0.96x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Location attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Web Insights

WEBSITES

The Australia & New Zealand Media audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Australia & New Zealand Media audience is archaeology.org.

Website Composition Index
archaeology.org 12.46% 242.81x
theconversation.com 10.32% 146.57x
news.nationalgeographic.com 17.09% 142.99x
sci-news.com 8.86% 129.14x
amusingplanet.com 7.84% 123.67x
thespacereview.com 1.71% 102.67x
quantamagazine.org 1.84% 87.75x
singularityhub.com 2.91% 86.87x
technologyreview.com 6.55% 86.36x
sciencenews.org 11.29% 84.75x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Web attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Australia & New Zealand Media audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.32% 63.12x
Local & Travel England - North Midlands 0.26% 52.20x
Asia Travel 40.95% 43.83x
Local & Travel England - Northern England 0.69% 40.59x
Scotland Travel 0.40% 40.01x
Liberal Media 46.67% 35.75x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 45.71% 35.10x
London Tourism & Events 0.37% 33.65x
Canadian Homes 40.95% 33.37x
San Diego Cluster 19.05% 32.03x
Composition Percentage: The overlap percentage between the Australia & New Zealand Media audience and the Content Affinity attribute.
Index: A comparison of the Australia & New Zealand Media audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Australia & New Zealand Media audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male