Dstillery Audiences

BABY NAMES

Audience Size: 1.9 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 57.57% 13.64x
Language Learners 37.91% 13.06x
Movies Industry 24.20% 12.08x
Pregnancy Resources Researchers 30.40% 11.78x
Parents with Kids 20.74% 10.14x
China Trip Planners 26.15% 10.08x
Readers of Jewish News 24.13% 9.91x
Tech-Savvy Moms 19.48% 9.32x
Sleep Researchers 23.19% 9.29x
Adult Acne Sufferers 22.19% 9.29x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.00% 1.31x
Eddie Bauer 0.01% 1.27x
Kate Spade 0.02% 1.26x
Levi Strauss 0.01% 1.23x
Club Monaco 0.01% 1.14x
Aeropostale 0.02% 1.08x
Dressbarn 0.03% 1.07x
Brooks Brothers 0.03% 1.07x
Victoria's Secret 0.06% 1.07x
Zumiez 0.02% 1.03x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is 9babynames.com.

Website Composition Index
9babynames.com 0.49% 167.50x
babynamesdirect.com 0.40% 146.78x
baby-names-and-stuff.com 0.46% 140.94x
merschat.com 2.68% 139.97x
magicbabynames.com 7.95% 139.37x
quickbabynames.com 0.47% 126.43x
haimom.com 1.12% 124.65x
howjsay.com 3.86% 122.78x
thinkbabynames.com 7.16% 117.72x
meaning-of-names.com 17.02% 117.41x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.13% 19.58x
Roleplay & Fantasy Games 0.56% 17.91x
Fantasy Name Generators 8.30% 17.27x
Alt Religion 1.85% 15.63x
Parenting & Children's Activities 5.25% 13.96x
Local & Travel England - East Midlands 0.16% 13.13x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.85% 12.88x
Homeschooling 0.50% 11.06x
Writing & Publishing 3.01% 11.05x
Assorted Topics #11153 (Viral Media, Paid Traffic) 6.05% 10.98x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999