Dstillery Audiences

BABY NAMES

Audience Size: 306.4 Thousand Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 306.4 thousand unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 55.48% 25.78x
Language Learners 49.26% 25.67x
Online Grammar Tool Users 13.79% 22.89x
Health Conscious Expecting Parents 37.15% 18.71x
Pregnancy Resources Researchers 33.92% 17.81x
Spanish Language Learners 19.19% 15.63x
Online Health Researchers 12.48% 15.19x
Doll Enthusiasts 40.75% 15.13x
Study Abroad Researchers 19.31% 14.78x
Online Content Creators 26.31% 14.58x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 4.90x
Hollister 0.02% 2.82x
Journeys 0.04% 2.47x
Maurices 0.07% 2.18x
Old Navy 0.04% 2.15x
Gymboree 0.04% 2.01x
Michael Kors 0.01% 1.98x
American Eagle Outfitters 0.03% 1.92x
Express 0.02% 1.87x
Buckle 0.02% 1.61x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is babynames.net.

Website Composition Index
babynames.net 11.09% 279.87x
bestlittlebaby.com 8.32% 244.13x
thinkbabynames.com 11.89% 222.25x
nameslist.org 11.29% 187.24x
behindthename.com 39.23% 160.88x
surnamedb.com 4.28% 113.22x
thenamemeaning.com 2.53% 101.02x
babynamespedia.com 5.88% 95.23x
ideasfornames.com 6.26% 91.91x
thestoryshack.com 2.95% 77.07x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Fantasy Name Generators.

Content Affinity Composition Index
Fantasy Name Generators 11.59% 28.80x
Parenting & Children's Activities 0.24% 26.56x
Numerology & Astrology 0.21% 26.36x
New Parents 1.08% 24.49x
Foreign Language Education 0.24% 21.93x
Writing & Publishing 0.19% 15.97x
Online Quiz & List Readers 5.80% 15.59x
Canada Shopping - Kitchenware 0.13% 14.79x
Parenting & Pregnancy Resources 29.64% 14.48x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.06% 14.47x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female