Dstillery Audiences

BABY NAMES

Audience Size: 1.9 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 60.89% 13.85x
Pregnancy Resources Researchers 31.60% 13.41x
Health Conscious Expecting Parents 30.03% 12.94x
Language Learners 38.72% 12.85x
Parents with Kids 23.17% 10.54x
China Trip Planners 26.71% 10.40x
Readers of Jewish News 24.70% 10.37x
Lyrics Researchers 24.22% 10.21x
Food Allergies Researchers 21.43% 10.18x
Adult Acne Sufferers 23.03% 10.14x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Everlane.

Location Composition Index
Everlane 0.01% 2.32x
Gymboree 0.04% 1.51x
Club Monaco 0.01% 1.36x
Columbia 0.01% 1.33x
American Apparel 0.04% 1.30x
Eddie Bauer 0.02% 1.30x
Ann Taylor 0.03% 1.25x
Urban Outfitters 0.06% 1.25x
Madewell 0.02% 1.23x
Michael Kors 0.02% 1.23x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is merschat.com.

Website Composition Index
merschat.com 2.57% 142.48x
magicbabynames.com 8.28% 142.07x
howjsay.com 2.56% 130.61x
haimom.com 1.14% 124.48x
biblical-baby-names.com 1.18% 122.73x
thinkbabynames.com 6.20% 119.82x
meaning-of-names.com 13.91% 117.74x
first-names-meanings.com 3.99% 117.19x
ohbabynames.com 3.62% 116.49x
randomnames.com 3.06% 115.46x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.13% 22.16x
Roleplay & Fantasy Games 0.64% 18.47x
Alt Religion 1.86% 18.19x
Fantasy Name Generators 8.81% 16.53x
Parenting & Children's Activities 5.05% 14.91x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.82% 14.52x
Local & Travel England - East Midlands 0.18% 13.29x
Assorted Topics (Television, Origami, Men's Health) 0.18% 12.56x
Homeschooling 0.46% 12.42x
Pet Forums 2.23% 12.07x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female