Dstillery Audiences

BABY NAMES

Audience Size: 1.8 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 50.15% 23.80x
Health Conscious Expecting Parents 38.23% 16.46x
Pregnancy Resources Researchers 37.90% 16.45x
Mature Parents 27.57% 13.71x
Parents with Kids 28.71% 13.37x
Baby Products Buyers 29.43% 12.69x
Lyrics Researchers 28.35% 11.76x
Tech-Savvy Moms 23.06% 11.27x
Authors 26.25% 11.22x
Curly Hair Care Shoppers 24.51% 11.16x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.31x
Victoria's Secret 0.01% 1.24x
Carhartt 0.13% 1.16x
Mens Wearhouse 0.01% 1.02x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 4.34% 102.03x
merschat.com 1.62% 95.32x
first-names-meanings.com 1.33% 82.18x
haimom.com 1.13% 79.27x
meaning-of-names.com 6.09% 77.00x
babynames.net 24.88% 76.31x
bestlittlebaby.com 7.10% 75.31x
thinkbabynames.com 9.09% 73.53x
pronouncenames.com 11.70% 71.66x
nameslist.org 1.50% 69.86x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.74% 22.71x
England Tourism 0.03% 19.15x
Fantasy Name Generators 10.44% 16.83x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.54% 16.67x
Parenting & Children's Activities 2.62% 16.27x
Foreign Language Education 1.18% 15.47x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.55% 14.19x
New Parents 8.19% 14.03x
Numerology & Astrology 3.32% 13.34x
Writing & Publishing 1.76% 12.99x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female