Dstillery Audiences

BABY NAMES

Audience Size: 2.1 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 50.73% 20.92x
Health Conscious Expecting Parents 38.44% 14.69x
Pregnancy Resources Researchers 38.49% 14.09x
Mature Parents 27.17% 12.45x
Parents with Kids 28.45% 11.78x
Language Learners 36.06% 11.12x
Tech-Savvy Moms 24.46% 10.53x
Dog Lovers 25.07% 10.45x
Baby Products Buyers 27.71% 10.21x
Adult Acne Sufferers 25.93% 10.18x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.46x
Uniqlo 0.01% 1.25x
Urban Outfitters 0.03% 1.22x
Lane Bryant 0.03% 1.18x
Coach 0.03% 1.17x
Express 0.05% 1.16x
H&M 0.04% 1.14x
Gymboree 0.04% 1.14x
Dressbarn 0.02% 1.14x
Kate Spade 0.02% 1.13x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 6.54% 111.95x
merschat.com 2.51% 104.77x
first-names-meanings.com 2.15% 92.02x
meaning-of-names.com 6.17% 91.53x
bestlittlebaby.com 5.89% 86.09x
thinkbabynames.com 6.82% 85.78x
nameslist.org 1.79% 85.75x
babynames.net 22.66% 85.20x
haimom.com 1.67% 80.93x
babynamewizard.com 34.52% 78.30x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.82% 21.39x
England Tourism 0.06% 20.76x
Fantasy Name Generators 9.86% 15.87x
Parenting & Children's Activities 2.66% 14.83x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.72% 14.15x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 12.33x
New Parents 9.17% 11.99x
Parenting & Pregnancy Resources 37.35% 11.88x
Foreign Language Education 1.30% 11.69x
Pet Forums 2.29% 11.64x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female