Dstillery Audiences

BABY NAMES

Audience Size: 546.4 Thousand Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 546.4 thousand unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 53.89% 34.76x
Pregnancy Resources Researchers 40.91% 19.51x
Health Conscious Expecting Parents 42.65% 18.65x
Mature Parents 21.70% 16.94x
Online Content Creators 1.72% 16.79x
Parents with Kids 25.71% 16.45x
Online Grammar Tool Users 21.20% 15.70x
Authors 28.00% 14.94x
Doll Enthusiasts 43.12% 14.77x
Tech-Savvy Moms 18.11% 14.10x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 2.91x
Kate Spade 0.02% 2.62x
Brooks Brothers 0.02% 2.53x
Ann Taylor 0.01% 2.51x
Forever 21 0.03% 1.82x
Gymboree 0.03% 1.69x
Zumiez 0.03% 1.63x
Talbots 0.02% 1.53x
Lane Bryant 0.03% 1.36x
Gap 0.03% 1.34x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 6.08% 265.26x
babynamewizard.com 20.42% 205.26x
babynames.net 17.73% 202.04x
bestlittlebaby.com 9.42% 179.00x
thinkbabynames.com 12.12% 164.11x
nameslist.org 6.91% 146.56x
appellationmountain.net 3.42% 126.76x
allthingsbabynames.com 1.62% 116.63x
behindthename.com 50.62% 108.20x
japanese-names.info 2.42% 105.22x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.12% 30.45x
Parenting & Children's Activities 0.63% 29.85x
Fantasy Name Generators 10.77% 27.24x
Foreign Language Education 0.28% 26.03x
New Parents 1.85% 22.07x
Numerology & Astrology 0.41% 21.20x
Writing & Publishing 0.30% 21.07x
Higher Education 0.06% 19.47x
Website Launchers 0.07% 17.88x
Jokes & Riddles 0.05% 17.59x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female