Dstillery Audiences

BABY NAMES

Audience Size: 1.9 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 45.15% 19.93x
Health Conscious Expecting Parents 32.08% 14.23x
Pregnancy Resources Researchers 34.98% 13.28x
Language Learners 35.76% 12.58x
Mature Parents 23.80% 11.81x
Parents with Kids 25.22% 10.83x
China Trip Planners 23.85% 10.42x
Baby Products Buyers 24.93% 10.17x
Lyrics Researchers 22.62% 10.14x
Fertility Treatment Researchers 22.63% 10.00x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Supreme.

Location Composition Index
Supreme 0.01% 1.23x
REI 0.02% 1.17x
Mens Wearhouse 0.53% 1.16x
Bonobos 0.08% 1.13x
Jos A. Bank Clothiers 0.31% 1.12x
Buckle 0.23% 1.09x
Topshop 0.02% 1.09x
White House Black Market 0.30% 1.08x
Patagonia 0.02% 1.07x
Zara 0.03% 1.06x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 7.59% 88.10x
merschat.com 2.63% 82.61x
howjsay.com 1.35% 73.60x
ohbabynames.com 1.67% 73.32x
haimom.com 1.22% 72.70x
first-names-meanings.com 3.12% 71.02x
meaning-of-names.com 10.62% 70.54x
thinkbabynames.com 6.85% 69.99x
babynames.net 23.08% 69.95x
bestlittlebaby.com 6.14% 69.00x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.10% 19.23x
Alt Religion 1.94% 16.06x
Roleplay & Fantasy Games 0.91% 15.91x
Fantasy Name Generators 9.90% 14.50x
Parenting & Children's Activities 3.95% 13.94x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.77% 12.69x
Foreign Language Education 1.48% 12.67x
Assorted Topics (Television, Origami, Men's Health) 0.13% 11.09x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 10.85x
Parenting & Nutrition 0.04% 10.83x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female