Dstillery Audiences

BABY NAMES

Audience Size: 393.4 Thousand Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 393.4 thousand unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 42.10% 33.29x
Online Content Creators 19.00% 18.37x
Pregnancy Resources Researchers 34.15% 17.29x
Online Grammar Tool Users 18.19% 16.23x
Health Conscious Expecting Parents 34.22% 16.23x
Authors 24.04% 13.67x
Doll Enthusiasts 41.99% 13.02x
Parents with Kids 17.85% 13.00x
Tech-Savvy Moms 13.73% 12.42x
Spanish Language Learners 22.71% 12.40x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 2.84x
Maurices 0.06% 1.60x
Zumiez 0.04% 1.58x
H&M 0.02% 1.45x
LOFT 0.02% 1.43x
Chicos 0.02% 1.37x
Jos A. Bank Clothiers 0.01% 1.35x
Urban Outfitters 0.02% 1.24x
American Eagle Outfitters 0.02% 1.23x
Carhartt 0.16% 1.17x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 4.18% 266.65x
babynamewizard.com 8.23% 205.40x
babynames.net 13.23% 198.38x
bestlittlebaby.com 8.91% 172.25x
thinkbabynames.com 12.14% 161.26x
nameslist.org 8.82% 143.26x
behindthename.com 44.38% 115.08x
appellationmountain.net 2.94% 104.53x
japanese-names.info 2.75% 97.33x
allthingsbabynames.com 1.54% 97.08x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.10% 37.29x
Parenting & Children's Activities 0.39% 26.62x
Higher Education 0.06% 24.40x
Fantasy Name Generators 11.27% 23.40x
Foreign Language Education 0.25% 21.55x
Numerology & Astrology 0.34% 21.33x
New Parents 1.34% 20.40x
Writing & Publishing 0.32% 16.73x
Anime 2.80% 14.46x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.12% 14.21x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female