Dstillery Audiences

BABY NAMES

Audience Size: 1.9 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 51.61% 20.38x
Health Conscious Expecting Parents 39.18% 14.18x
Pregnancy Resources Researchers 39.45% 13.49x
Mature Parents 27.59% 11.99x
Language Learners 38.01% 11.61x
Parents with Kids 29.80% 11.20x
Tech-Savvy Moms 25.39% 10.06x
Dog Lovers 25.77% 10.01x
Adult Acne Sufferers 26.56% 9.94x
China Trip Planners 28.21% 9.87x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is REI.

Location Composition Index
REI 0.01% 1.19x
Buckle 0.28% 1.18x
Jos A. Bank Clothiers 0.27% 1.18x
Topshop 0.02% 1.15x
Bonobos 0.08% 1.13x
Mens Wearhouse 0.43% 1.12x
White House Black Market 0.33% 1.10x
Gap 0.08% 1.05x
Johnston and Murphy 0.48% 1.05x
H&M 0.06% 1.04x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 6.98% 112.11x
merschat.com 2.59% 105.12x
meaning-of-names.com 7.69% 93.24x
ohbabynames.com 1.17% 93.16x
first-names-meanings.com 2.69% 92.57x
nameslist.org 2.02% 88.14x
babynames.net 21.77% 87.89x
thinkbabynames.com 7.17% 87.16x
bestlittlebaby.com 5.92% 87.06x
haimom.com 1.46% 82.88x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.09% 23.41x
Roleplay & Fantasy Games 0.92% 19.98x
Alt Religion 1.95% 18.38x
Fantasy Name Generators 10.00% 15.91x
Parenting & Children's Activities 2.78% 15.31x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.74% 13.86x
Foreign Language Education 1.37% 12.68x
Homeschooling 0.33% 12.21x
Parenting & Nutrition 0.03% 12.21x
Writing & Publishing 2.73% 11.91x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female