Dstillery Audiences

BABY NAMES

Audience Size: 2 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 51.23% 21.42x
Pregnancy Resources Researchers 38.75% 14.64x
Health Conscious Expecting Parents 39.92% 14.58x
Mature Parents 28.04% 12.82x
Parents with Kids 29.49% 12.40x
Baby Products Buyers 29.81% 11.48x
Tech-Savvy Moms 24.39% 10.77x
Dog Lovers 24.90% 10.67x
Language Learners 34.53% 10.59x
Authors 26.35% 10.58x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is The North Face.

Location Composition Index
The North Face 0.01% 1.39x
American Apparel 0.02% 1.39x
Free People 0.01% 1.35x
Aeropostale 0.03% 1.32x
Forever 21 0.03% 1.24x
Michael Kors 0.03% 1.22x
Lane Bryant 0.02% 1.19x
Buckle 0.03% 1.18x
Kate Spade 0.01% 1.17x
The Childrens Place 0.04% 1.15x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 5.07% 99.54x
merschat.com 1.92% 92.75x
first-names-meanings.com 1.59% 80.49x
meaning-of-names.com 5.99% 77.81x
babynames.net 23.62% 75.71x
haimom.com 1.33% 75.61x
bestlittlebaby.com 6.63% 74.28x
thinkbabynames.com 8.51% 72.58x
nameslist.org 1.58% 72.06x
pronouncenames.com 13.72% 69.40x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.76% 21.20x
England Tourism 0.05% 20.45x
Fantasy Name Generators 10.08% 15.97x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.62% 15.34x
Parenting & Children's Activities 2.60% 14.98x
Foreign Language Education 1.22% 13.83x
New Parents 8.50% 12.77x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.49% 12.68x
Numerology & Astrology 3.57% 12.41x
Writing & Publishing 1.99% 12.08x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female