Dstillery Audiences

BABY NAMES

Audience Size: 2 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 58.74% 15.52x
Health Conscious Expecting Parents 28.35% 15.02x
Pregnancy Resources Researchers 29.78% 14.71x
Language Learners 35.26% 13.38x
China Trip Planners 22.57% 11.57x
Parents with Kids 21.27% 11.46x
Lyrics Researchers 20.36% 11.38x
Food Allergies Researchers 18.72% 10.79x
Fertility Treatment Researchers 20.37% 10.73x
Adult Acne Sufferers 19.92% 10.63x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.24% 1.10x
Mens Wearhouse 0.39% 1.08x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 7.71% 116.86x
merschat.com 2.52% 109.46x
haimom.com 1.10% 99.13x
howjsay.com 1.87% 99.13x
ohbabynames.com 2.53% 96.36x
first-names-meanings.com 3.50% 95.87x
thinkbabynames.com 6.51% 94.53x
meaning-of-names.com 12.33% 93.32x
babynames.net 23.61% 90.95x
randomnames.com 2.22% 90.23x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Alt Religion.

Content Affinity Composition Index
Alt Religion 1.83% 16.62x
Fantasy Name Generators 9.04% 15.63x
Parenting & Children's Activities 4.40% 14.28x
Foreign Language Education 1.63% 10.99x
Pet Forums 2.40% 10.96x
Writing & Publishing 3.19% 10.85x
Reproductive Health 3.50% 10.83x
Assorted Topics (Viral Media, Paid Traffic) 5.88% 10.60x
Numerology & Astrology 3.82% 10.58x
Parenting & Pregnancy Resources 35.99% 10.53x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female