Dstillery Audiences

BABY NAMES

Audience Size: 790 Thousand Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 790 thousand unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 55.69% 27.60x
Pregnancy Resources Researchers 42.74% 17.68x
Health Conscious Expecting Parents 43.31% 17.42x
Parents with Kids 29.92% 14.48x
Mature Parents 27.06% 14.46x
Baby Products Buyers 31.86% 13.36x
Online Grammar Tool Users 23.11% 13.13x
Tech-Savvy Moms 23.75% 13.01x
Authors 29.55% 12.93x
Lyrics Researchers 31.02% 12.70x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.89x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 1.29% 181.34x
meaning-of-names.com 2.04% 157.35x
pronouncenames.com 2.36% 143.80x
babynames.net 22.48% 138.84x
bestlittlebaby.com 6.84% 135.41x
thinkbabynames.com 8.38% 132.03x
babynamewizard.com 38.08% 129.14x
nameslist.org 2.22% 112.09x
appellationmountain.net 2.67% 101.44x
nameberry.com 75.76% 79.85x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.39% 41.95x
Hipster Clothing 0.08% 35.93x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.16% 32.65x
Parenting & Children's Activities 1.59% 24.58x
Foreign Language Education 0.50% 22.68x
Fantasy Name Generators 10.00% 21.63x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.74% 20.85x
New Parents 3.35% 20.68x
Numerology & Astrology 1.28% 18.84x
Writing & Publishing 0.53% 17.24x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female