Dstillery Audiences

BABY NAMES

Audience Size: 1.9 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 58.36% 13.67x
Language Learners 38.43% 13.02x
Pregnancy Resources Researchers 30.41% 12.47x
Parents with Kids 21.03% 10.34x
China Trip Planners 26.37% 10.12x
Readers of Jewish News 23.82% 10.11x
Food Allergies Researchers 20.43% 9.79x
Tech-Savvy Moms 19.62% 9.66x
Adult Acne Sufferers 22.55% 9.62x
Dog Lovers 16.06% 9.57x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Supreme.

Location Composition Index
Supreme 0.01% 1.71x
Coach 0.06% 1.24x
REI 0.02% 1.20x
Express Outlets 0.00% 1.18x
Eddie Bauer 0.02% 1.17x
Kate Spade 0.02% 1.17x
Madewell 0.02% 1.15x
Lorna Jane 0.01% 1.13x
LOFT 0.04% 1.11x
Abercrombie & Fitch 0.02% 1.10x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is merschat.com.

Website Composition Index
merschat.com 2.63% 131.06x
magicbabynames.com 8.21% 129.29x
howjsay.com 3.30% 117.09x
haimom.com 1.17% 114.84x
thinkbabynames.com 6.75% 110.81x
meaning-of-names.com 15.83% 109.33x
biblical-baby-names.com 1.42% 109.19x
first-names-meanings.com 4.30% 107.29x
ohbabynames.com 4.04% 105.58x
babynames.net 23.10% 103.02x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.12% 19.56x
Roleplay & Fantasy Games 0.60% 18.42x
Alt Religion 1.89% 16.88x
Fantasy Name Generators 8.79% 15.92x
Parenting & Children's Activities 5.31% 14.19x
Local & Travel England - East Midlands 0.18% 13.68x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.84% 12.99x
Home Décor, Furniture, & Decorating 0.05% 12.22x
Homeschooling 0.50% 12.00x
Foreign Language Education 1.60% 11.75x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female