Dstillery Audiences

BABY NAMES

Audience Size: 965.4 Thousand Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 965.4 thousand unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 54.89% 27.28x
Pregnancy Resources Researchers 41.90% 16.84x
Health Conscious Expecting Parents 42.69% 16.65x
Parents with Kids 30.04% 14.49x
Mature Parents 26.35% 14.23x
Baby Products Buyers 30.59% 12.90x
Authors 29.30% 12.38x
Tech-Savvy Moms 23.07% 12.26x
Online Grammar Tool Users 23.86% 12.12x
Lyrics Researchers 29.26% 11.89x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Hollister.

Location Composition Index
Hollister 0.02% 1.71x
Dressbarn 0.02% 1.54x
Gap 0.02% 1.46x
Zumiez 0.02% 1.39x
Mens Wearhouse 0.02% 1.21x
Buckle 0.02% 1.21x
Old Navy 0.03% 1.17x
Lane Bryant 0.02% 1.12x
Gymboree 0.01% 0.98x
Carhartt 0.17% 0.98x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 3.72% 172.47x
meaning-of-names.com 1.43% 159.11x
pronouncenames.com 1.38% 143.59x
babynames.net 21.47% 138.14x
babynamewizard.com 33.18% 132.02x
bestlittlebaby.com 7.15% 131.01x
thinkbabynames.com 8.27% 130.12x
nameslist.org 2.72% 115.71x
appellationmountain.net 3.13% 101.62x
allthingsbabynames.com 1.03% 87.00x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.13% 40.90x
Roleplay & Fantasy Games 0.26% 35.38x
Hipster Clothing 0.05% 31.06x
Parenting & Children's Activities 1.51% 25.26x
Foreign Language Education 0.41% 22.04x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 21.65x
Homeschooling 0.05% 21.19x
Fantasy Name Generators 10.11% 21.01x
New Parents 3.02% 19.78x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.61% 17.80x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female