Dstillery Audiences

BABY NAMES

Audience Size: 821.1 Thousand Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 821.1 thousand unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 58.26% 29.67x
Pregnancy Resources Researchers 45.35% 19.64x
Health Conscious Expecting Parents 47.86% 18.79x
Mature Parents 29.95% 16.86x
Parents with Kids 31.98% 16.29x
Baby Products Buyers 33.66% 15.02x
Lyrics Researchers 32.18% 14.41x
Tech-Savvy Moms 25.48% 14.12x
Authors 30.36% 13.94x
Online Grammar Tool Users 25.41% 13.92x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Maurices.

Location Composition Index
Maurices 0.01% 1.07x
Carhartt 0.10% 1.01x
Old Navy 0.01% 0.97x
Victoria's Secret 0.01% 0.94x
Journeys 0.01% 0.93x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 1.30% 202.28x
meaning-of-names.com 2.89% 159.66x
babynames.net 23.29% 144.28x
pronouncenames.com 3.92% 143.86x
bestlittlebaby.com 7.30% 137.70x
thinkbabynames.com 9.30% 136.57x
babynamewizard.com 42.76% 130.98x
biblical-baby-names.com 1.11% 124.78x
nameslist.org 1.98% 109.78x
appellationmountain.net 2.49% 106.92x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.48% 42.05x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.27% 31.69x
Hipster Clothing 0.11% 28.32x
Parenting & Children's Activities 2.01% 25.66x
New Parents 4.95% 24.75x
Foreign Language Education 0.62% 24.25x
Fantasy Name Generators 9.77% 23.85x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.89% 23.58x
Teaching Abroad 0.03% 21.19x
Memes & Comedy 0.07% 19.53x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female