Dstillery Audiences

BABY NAMES

Audience Size: 2 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 52.05% 18.85x
Health Conscious Expecting Parents 38.02% 13.65x
Pregnancy Resources Researchers 38.06% 13.23x
Mature Parents 28.62% 11.08x
Parents with Kids 30.00% 10.66x
Baby Products Buyers 29.80% 10.37x
Language Learners 37.41% 9.86x
Dog Lovers 24.70% 9.47x
Adult Acne Sufferers 25.05% 9.32x
Tech-Savvy Moms 25.44% 9.28x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.27x
Madewell 0.02% 1.24x
Gymboree 0.05% 1.22x
Zara 0.02% 1.15x
Forever 21 0.04% 1.14x
The Childrens Place 0.08% 1.13x
Urban Outfitters 0.03% 1.12x
The North Face 0.02% 1.12x
Express 0.07% 1.11x
Buckle 0.05% 1.08x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 5.87% 98.75x
merschat.com 2.25% 92.18x
first-names-meanings.com 1.87% 79.55x
meaning-of-names.com 6.12% 77.20x
babynames.net 23.13% 74.96x
haimom.com 1.54% 73.90x
bestlittlebaby.com 6.17% 73.74x
thinkbabynames.com 7.54% 72.86x
nameslist.org 1.75% 71.82x
pronouncenames.com 16.12% 68.62x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.81% 19.59x
England Tourism 0.05% 18.14x
Fantasy Name Generators 10.11% 14.83x
Parenting & Children's Activities 2.59% 13.82x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.71% 13.81x
Foreign Language Education 1.27% 12.18x
New Parents 8.85% 11.37x
Writing & Publishing 2.22% 10.98x
Parenting & Pregnancy Resources 39.14% 10.79x
Numerology & Astrology 3.69% 10.76x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female