Dstillery Audiences

BABY NAMES

Audience Size: 1.8 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 41.60% 19.06x
Health Conscious Expecting Parents 30.04% 13.29x
Pregnancy Resources Researchers 30.46% 13.16x
Language Learners 34.50% 12.87x
Mature Parents 22.26% 10.86x
Parents with Kids 21.95% 10.08x
China Trip Planners 23.98% 9.98x
Baby Products Buyers 21.98% 9.81x
Fertility Treatment Researchers 21.37% 9.53x
Lyrics Researchers 21.94% 9.52x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.06% 1.28x
Jos A. Bank Clothiers 0.35% 1.22x
Topshop 0.01% 1.18x
Supreme 0.01% 1.18x
Club Monaco 0.02% 1.16x
REI 0.02% 1.16x
Mens Wearhouse 0.55% 1.15x
H&M 0.08% 1.13x
Bonobos 0.06% 1.11x
Journeys 0.07% 1.10x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 7.73% 93.92x
merschat.com 2.64% 88.96x
haimom.com 1.15% 79.36x
howjsay.com 1.60% 79.27x
ohbabynames.com 1.93% 78.05x
first-names-meanings.com 3.28% 77.27x
thinkbabynames.com 6.35% 76.06x
meaning-of-names.com 11.55% 75.66x
babynames.net 23.76% 74.66x
bestlittlebaby.com 5.92% 73.63x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.12% 15.13x
Roleplay & Fantasy Games 1.00% 14.26x
Alt Religion 2.33% 14.05x
Fantasy Name Generators 10.47% 13.32x
Parenting & Children's Activities 4.18% 12.51x
Foreign Language Education 1.71% 11.88x
Home Décor, Furniture, & Decorating 0.03% 11.50x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.85% 11.09x
Parenting & Nutrition 0.06% 10.42x
International Travel 0.74% 9.77x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female