Dstillery Audiences

BABY NAMES

Audience Size: 652.7 Thousand Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 652.7 thousand unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 58.10% 29.05x
Pregnancy Resources Researchers 45.00% 17.97x
Health Conscious Expecting Parents 45.89% 17.80x
Parents with Kids 31.67% 15.22x
Mature Parents 27.81% 15.06x
Authors 31.14% 13.32x
Baby Products Buyers 32.30% 13.27x
Online Grammar Tool Users 24.95% 13.14x
Tech-Savvy Moms 23.99% 12.86x
Spanish Language Learners 29.17% 12.28x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Zara.

Location Composition Index
Zara 0.01% 5.28x
Michael Kors 0.02% 2.00x
Express 0.04% 1.82x
Urban Outfitters 0.01% 1.70x
Gap 0.03% 1.59x
Gymboree 0.02% 1.42x
J. Crew 0.01% 1.40x
LOFT 0.02% 1.39x
Dressbarn 0.02% 1.34x
Maurices 0.05% 1.34x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 5.05% 212.52x
babynames.net 19.64% 169.09x
babynamewizard.com 28.96% 161.75x
bestlittlebaby.com 8.48% 151.31x
thinkbabynames.com 9.54% 147.93x
nameslist.org 4.17% 136.79x
appellationmountain.net 3.35% 114.02x
allthingsbabynames.com 1.36% 102.37x
japanese-names.info 2.06% 90.86x
nameberry.com 74.75% 88.11x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.14% 31.46x
Parenting & Children's Activities 1.12% 27.34x
Fantasy Name Generators 10.02% 25.25x
Foreign Language Education 0.31% 23.54x
Higher Education 0.11% 23.44x
New Parents 2.60% 21.73x
Numerology & Astrology 0.71% 20.65x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.50% 18.36x
Canada Shopping - General Commerce 0.18% 17.06x
Canada Travel & Tourism 0.27% 16.61x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female