Dstillery Audiences

BABY NAMES

Audience Size: 1.9 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 59.65% 13.77x
Health Conscious Expecting Parents 29.12% 13.16x
Pregnancy Resources Researchers 31.34% 12.86x
Language Learners 35.42% 12.62x
China Trip Planners 24.10% 10.43x
Parents with Kids 21.83% 10.39x
Lyrics Researchers 22.10% 10.21x
Readers of Jewish News 22.29% 9.92x
Food Allergies Researchers 20.45% 9.72x
Fertility Treatment Researchers 21.00% 9.64x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.20% 1.07x
Mens Wearhouse 0.29% 0.99x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 8.01% 122.49x
merschat.com 2.55% 115.69x
howjsay.com 2.15% 106.26x
haimom.com 1.12% 105.15x
biblical-baby-names.com 1.00% 104.28x
ohbabynames.com 3.00% 100.98x
thinkbabynames.com 6.39% 100.69x
first-names-meanings.com 3.71% 99.89x
meaning-of-names.com 13.02% 98.39x
randomnames.com 2.57% 95.82x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Alt Religion.

Content Affinity Composition Index
Alt Religion 1.82% 17.84x
Fantasy Name Generators 8.85% 16.26x
Parenting & Children's Activities 4.58% 14.64x
Pet Forums 2.26% 11.67x
Writing & Publishing 3.27% 11.56x
Assorted Topics (Viral Media, Paid Traffic) 5.83% 11.32x
Foreign Language Education 1.62% 11.29x
Reproductive Health 3.74% 11.10x
Numerology & Astrology 3.80% 11.03x
New Parents 11.84% 10.84x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female