Dstillery Audiences

BABY NAMES

Audience Size: 1.9 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 52.02% 22.38x
Health Conscious Expecting Parents 39.33% 15.78x
Pregnancy Resources Researchers 39.09% 15.63x
Mature Parents 28.55% 13.11x
Parents with Kids 29.84% 12.88x
Baby Products Buyers 30.15% 12.20x
Lyrics Researchers 29.06% 11.37x
Authors 26.88% 11.01x
Tech-Savvy Moms 24.61% 11.00x
Online Grammar Tool Users 24.31% 10.86x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Aeropostale.

Location Composition Index
Aeropostale 0.02% 1.41x
Old Navy 0.03% 1.41x
Dressbarn 0.01% 1.30x
LOFT 0.02% 1.25x
Mens Wearhouse 0.06% 1.23x
Victoria's Secret 0.03% 1.05x
Carhartt 0.14% 1.04x
American Eagle Outfitters 0.02% 1.03x
The Childrens Place 0.02% 0.99x
Jos A. Bank Clothiers 0.01% 0.99x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 4.41% 101.58x
merschat.com 1.65% 94.89x
first-names-meanings.com 1.36% 81.74x
haimom.com 1.15% 78.51x
meaning-of-names.com 6.06% 76.91x
babynames.net 24.64% 76.16x
bestlittlebaby.com 7.03% 74.99x
thinkbabynames.com 9.03% 73.29x
pronouncenames.com 11.99% 71.23x
nameslist.org 1.50% 69.62x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.76% 22.81x
England Tourism 0.04% 20.32x
Fantasy Name Generators 10.35% 16.79x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.55% 16.42x
Parenting & Children's Activities 2.61% 15.93x
Foreign Language Education 1.18% 15.02x
New Parents 8.16% 13.75x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.51% 13.61x
Numerology & Astrology 3.35% 13.21x
Writing & Publishing 1.81% 12.82x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female