Explore the Baby Names Audience
Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Baby Names audience.
INTERESTS
The Baby Names audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.
| Interest | Composition | Index |
| New & Expecting Parents | 52.02% | 22.38x |
| Health Conscious Expecting Parents | 39.33% | 15.78x |
| Pregnancy Resources Researchers | 39.09% | 15.63x |
| Mature Parents | 28.55% | 13.11x |
| Parents with Kids | 29.84% | 12.88x |
| Baby Products Buyers | 30.15% | 12.20x |
| Lyrics Researchers | 29.06% | 11.37x |
| Authors | 26.88% | 11.01x |
| Tech-Savvy Moms | 24.61% | 11.00x |
| Online Grammar Tool Users | 24.31% | 10.86x |
Composition Percentage:
The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
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APPAREL RETAILERS
The Baby Names audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Baby Names audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.02% | 1.41x |
| Old Navy | 0.03% | 1.41x |
| Dressbarn | 0.01% | 1.30x |
| LOFT | 0.02% | 1.25x |
| Mens Wearhouse | 0.06% | 1.23x |
| Victoria's Secret | 0.03% | 1.05x |
| Carhartt | 0.14% | 1.04x |
| American Eagle Outfitters | 0.02% | 1.03x |
| The Childrens Place | 0.02% | 0.99x |
| Jos A. Bank Clothiers | 0.01% | 0.99x |
Composition Percentage:
The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
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WEBSITES
The Baby Names audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.
| Website | Composition | Index |
| magicbabynames.com | 4.41% | 101.58x |
| merschat.com | 1.65% | 94.89x |
| first-names-meanings.com | 1.36% | 81.74x |
| haimom.com | 1.15% | 78.51x |
| meaning-of-names.com | 6.06% | 76.91x |
| babynames.net | 24.64% | 76.16x |
| bestlittlebaby.com | 7.03% | 74.99x |
| thinkbabynames.com | 9.03% | 73.29x |
| pronouncenames.com | 11.99% | 71.23x |
| nameslist.org | 1.50% | 69.62x |
Composition Percentage:
The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Baby Names audience is Roleplay & Fantasy Games.
| Content Affinity | Composition | Index |
| Roleplay & Fantasy Games | 0.76% | 22.81x |
| England Tourism | 0.04% | 20.32x |
| Fantasy Name Generators | 10.35% | 16.79x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.55% | 16.42x |
| Parenting & Children's Activities | 2.61% | 15.93x |
| Foreign Language Education | 1.18% | 15.02x |
| New Parents | 8.16% | 13.75x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.51% | 13.61x |
| Numerology & Astrology | 3.35% | 13.21x |
| Writing & Publishing | 1.81% | 12.82x |
Composition Percentage:
The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
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DEMOGRAPHICS
The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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