Dstillery Audiences

BABY NAMES

Audience Size: 1.8 Million Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 61.42% 13.92x
Pregnancy Resources Researchers 32.56% 13.32x
Language Learners 39.76% 13.22x
Health Conscious Expecting Parents 30.76% 12.83x
Parents with Kids 23.01% 10.83x
Readers of Jewish News 24.94% 10.72x
China Trip Planners 27.61% 10.58x
Lyrics Researchers 24.64% 10.45x
Food Allergies Researchers 22.06% 10.36x
Tech-Savvy Moms 21.51% 10.29x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.98x
Intermix 0.01% 1.33x
Everlane 0.00% 1.29x
Club Monaco 0.01% 1.17x
Kate Spade 0.02% 1.13x
Jos A. Bank Clothiers 0.08% 1.10x
Zara 0.03% 1.09x
H&M 0.04% 1.09x
Victoria's Secret 0.08% 1.08x
Lane Bryant 0.04% 1.07x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is merschat.com.

Website Composition Index
merschat.com 2.64% 143.16x
magicbabynames.com 8.32% 141.66x
howjsay.com 2.86% 129.60x
haimom.com 1.16% 124.47x
biblical-baby-names.com 1.31% 120.78x
thinkbabynames.com 6.42% 120.46x
meaning-of-names.com 14.70% 119.02x
first-names-meanings.com 4.13% 117.18x
ohbabynames.com 3.91% 115.17x
randomnames.com 3.44% 113.84x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.13% 22.44x
Roleplay & Fantasy Games 0.60% 19.56x
Alt Religion 1.83% 18.69x
Fantasy Name Generators 8.73% 16.89x
Parenting & Children's Activities 5.16% 15.17x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 0.81% 14.36x
Local & Travel England - East Midlands 0.17% 13.51x
Environmental Conservation 0.06% 12.98x
Home Décor, Furniture, & Decorating 0.05% 12.91x
Homeschooling 0.47% 12.72x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female