Dstillery Audiences

BABY NAMES

Audience Size: 751.4 Thousand Devices

Explore the Baby Names Audience

Below you'll find more information about the Baby Names audience, broken down in different categories based on their digital and physical behaviors. These are 751.4 thousand unique devices whose actions qualify for the Baby Names audience.

Dstillery Crafted Audiences

INTERESTS

The Baby Names audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baby Names audience is New & Expecting Parents.

Interest Composition Index
New & Expecting Parents 56.44% 20.58x
Health Conscious Expecting Parents 44.82% 14.44x
Pregnancy Resources Researchers 43.77% 14.08x
Mature Parents 32.00% 12.18x
Parents with Kids 33.70% 12.09x
Baby Products Buyers 33.68% 11.36x
Lyrics Researchers 30.97% 10.40x
Tech-Savvy Moms 25.47% 10.05x
Authors 29.31% 9.89x
Curly Hair Care Shoppers 29.92% 9.87x
Composition Percentage: The overlap percentage between the Baby Names audience and the Interest attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baby Names audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baby Names audience is Journeys.

Location Composition Index
Journeys 0.02% 1.72x
Gap 0.01% 1.68x
Dressbarn 0.01% 1.68x
Banana Republic 0.01% 1.63x
American Eagle Outfitters 0.01% 1.63x
Jos A. Bank Clothiers 0.01% 1.62x
Aeropostale 0.01% 1.60x
Buckle 0.01% 1.52x
Mens Wearhouse 0.02% 1.41x
The Childrens Place 0.01% 1.34x
Composition Percentage: The overlap percentage between the Baby Names audience and the Location attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baby Names audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baby Names audience is magicbabynames.com.

Website Composition Index
magicbabynames.com 2.55% 110.59x
meaning-of-names.com 4.12% 89.19x
babynames.net 25.21% 84.13x
bestlittlebaby.com 7.53% 82.27x
thinkbabynames.com 9.83% 79.19x
pronouncenames.com 7.08% 78.44x
biblical-baby-names.com 1.05% 74.60x
babynamewizard.com 47.52% 73.09x
appellationmountain.net 2.60% 68.47x
nameslist.org 1.73% 64.53x
Composition Percentage: The overlap percentage between the Baby Names audience and the Web attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baby Names audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.60% 22.30x
England Tourism 0.02% 17.69x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.39% 16.99x
Fantasy Name Generators 10.15% 16.59x
Parenting & Children's Activities 3.03% 16.58x
Hipster Clothing 0.20% 15.58x
Foreign Language Education 0.90% 15.43x
New Parents 7.50% 15.13x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.95% 14.79x
Writing & Publishing 1.32% 13.32x
Composition Percentage: The overlap percentage between the Baby Names audience and the Content Affinity attribute.
Index: A comparison of the Baby Names audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baby Names audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female