Dstillery Audiences

BACK & SPINE

Audience Size: 1 Million Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Orthopedic Health Researchers.

Interest Composition Index
Orthopedic Health Researchers 65.68% 23.82x
Medical Science Researchers 53.43% 22.40x
Foot Pain Sufferers 53.10% 22.22x
Doctors 59.51% 21.49x
Arthritis Sufferers 57.48% 20.77x
Healthcare Provider Education Researchers 57.64% 20.29x
Medical Consultation Researchers 51.39% 20.18x
Primary Care Doctor Researchers 54.26% 19.81x
Senior Caregivers 58.59% 19.53x
Joint Pain Health Care Professionals 47.07% 19.44x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Columbia.

Location Composition Index
Columbia 0.02% 1.45x
Bonobos 0.10% 1.28x
White House Black Market 0.38% 1.21x
Tommy Bahama 0.03% 1.20x
Jos A. Bank Clothiers 0.28% 1.17x
Buckle 0.29% 1.15x
Mens Wearhouse 0.46% 1.14x
Johnston and Murphy 0.55% 1.14x
Ann Taylor 0.02% 1.09x
Belk 0.01% 1.09x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is abpts.org.

Website Composition Index
abpts.org 1.45% 228.80x
ptcas.org 2.51% 215.87x
jospt.org 3.17% 203.54x
physiospot.com 1.08% 194.03x
erikdalton.com 1.06% 168.68x
archives-pmr.org 1.48% 165.57x
mayfieldclinic.com 1.70% 160.05x
podiatrytoday.com 4.24% 156.70x
dynamicchiropractic.com 3.98% 154.38x
acatoday.org 1.10% 149.80x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 10.47% 40.35x
Cardiac & Other Health Research 7.87% 31.30x
Reproductive Health 5.04% 30.26x
Healthcare - Doctors & Diagnosis 10.30% 28.10x
Disease Cluster 5.80% 24.77x
Natural Diet & Supplement Researchers 6.93% 24.63x
Healthy Eating Researchers 3.45% 21.26x
Paleo & Keto Diet Enthusiasts 11.43% 20.62x
Cancer Research 12.31% 19.74x
Eye Health & Vision 3.58% 19.68x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female