Dstillery Audiences

BACK & SPINE

Audience Size: 1.7 Million Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Orthopedic Health Researchers.

Interest Composition Index
Orthopedic Health Researchers 56.37% 21.63x
Arthritis Sufferers 46.88% 19.35x
Doctors 48.01% 18.63x
Medical Science Researchers 39.61% 18.55x
Joint Pain Sufferers 46.81% 18.34x
Joint Pain Health Care Professionals 38.67% 17.72x
Medical Consultation Researchers 39.02% 17.47x
Healthcare Industry 33.18% 16.67x
Senior Caregivers 46.74% 16.49x
Pharmacy Shoppers 28.58% 15.74x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.81x
Free People 0.02% 1.54x
Levi Strauss 0.01% 1.39x
Calvin Klein 0.01% 1.31x
Zara 0.02% 1.24x
Dressbarn 0.04% 1.24x
Club Monaco 0.01% 1.20x
J. Crew 0.03% 1.20x
Lane Bryant 0.03% 1.19x
Patagonia 0.01% 1.15x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is cyberpt.com.

Website Composition Index
cyberpt.com 0.65% 174.21x
jospt.org 2.27% 172.39x
grastontechnique.com 0.48% 154.05x
physiospot.com 0.67% 151.88x
arthroscopyjournal.org 0.53% 150.87x
arthritis-health.com 0.77% 150.18x
mdguidelines.com 1.55% 141.03x
laserspineinstitute.com 1.02% 140.01x
archives-pmr.org 1.23% 138.26x
fsmtb.org 0.51% 132.55x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 11.71% 29.22x
Cardiac & Other Health Research 10.50% 20.68x
Disease Cluster 5.33% 19.84x
Healthcare - Doctors & Diagnosis 10.32% 19.07x
Reproductive Health 8.27% 18.47x
Natural Diet & Supplement Researchers 10.02% 17.02x
Dental Health 5.61% 15.52x
Eye Health & Vision 4.66% 15.31x
Medical & Pharmaceutical Scholarship 18.83% 15.23x
Paleo & Keto Diet Enthusiasts 19.00% 15.15x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999