Dstillery Audiences

BACK & SPINE

Audience Size: 90.1 Thousand Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 90.1 thousand unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Joint Pain Content Readers.

Interest Composition Index
Joint Pain Content Readers 56.93% 49.30x
Orthopedic Health Researchers 62.16% 48.13x
Foot Pain Sufferers 28.98% 41.26x
Joint Pain Sufferers 51.82% 36.50x
Drug Store Shoppers 35.00% 33.85x
Online Health Researchers 23.86% 29.90x
Medical Advice Researchers 35.23% 29.24x
Medical Science Researchers 22.27% 28.61x
Pharmacy Shoppers 33.41% 26.11x
Headache and Migraine Sufferers 22.50% 25.79x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Carhartt.

Location Composition Index
Carhartt 0.03% 3.95x
Jos A. Bank Clothiers 0.03% 3.31x
Hollister 0.02% 3.18x
Kate Spade 0.02% 3.13x
Eddie Bauer 0.02% 2.83x
Buckle 0.03% 2.30x
Dressbarn 0.02% 2.20x
Zumiez 0.05% 2.17x
Lane Bryant 0.02% 2.13x
Talbots 0.01% 2.08x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is foothealthfacts.org.

Website Composition Index
foothealthfacts.org 19.20% 270.10x
massagebook.com 39.18% 160.66x
spine-health.com 71.60% 99.17x
radiopaedia.org 9.03% 39.03x
cureus.com 3.58% 35.27x
medscape.com 13.34% 34.83x
uspharmacist.com 3.62% 33.24x
patient.info 17.20% 32.23x
scarysymptoms.com 4.08% 30.21x
caredash.com 4.71% 29.07x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Medical & Pharmaceutical Scholarship.

Content Affinity Composition Index
Medical & Pharmaceutical Scholarship 0.79% 37.95x
Healthcare - Dermatology & Aging 8.56% 33.29x
Healthcare - Doctors & Diagnosis 1.51% 32.53x
Paleo & Keto Diet Enthusiasts 0.56% 27.88x
Yoga & Meditation 0.27% 23.29x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.10% 21.86x
Canadian Healthcare 0.23% 19.95x
Promo Codes 0.25% 18.55x
Canada Consumer Product Cluster 0.83% 17.15x
Medical Diagnostics 0.95% 15.97x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female