Dstillery Audiences

BACK & SPINE

Audience Size: 908.7 Thousand Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 908.7 thousand unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 52.35% 22.81x
Orthopedic Health Researchers 64.43% 21.95x
Doctors 61.81% 20.55x
Arthritis Sufferers 57.33% 20.53x
Medical Consultation Researchers 49.73% 20.28x
Medical Science Researchers 55.26% 20.21x
Primary Care Doctor Researchers 53.69% 19.55x
Healthcare Provider Education Researchers 57.61% 19.39x
Heart Surgery Researchers 42.95% 18.49x
Joint Pain Health Care Professionals 47.26% 18.32x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is REI.

Location Composition Index
REI 0.02% 1.53x
Bonobos 0.01% 1.31x
Mens Wearhouse 0.07% 1.23x
Armani 0.02% 1.23x
Free People 0.02% 1.11x
LOFT 0.06% 1.10x
Victoria's Secret 0.11% 1.07x
Dressbarn 0.03% 1.07x
Gymboree 0.04% 1.05x
Hollister 0.04% 1.03x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is ptcas.org.

Website Composition Index
ptcas.org 1.83% 218.06x
jospt.org 2.63% 212.37x
physiospot.com 1.11% 194.32x
archives-pmr.org 1.22% 174.28x
erikdalton.com 1.03% 170.76x
abmp.com 1.18% 155.36x
dynamicchiropractic.com 3.76% 152.39x
podiatrytoday.com 2.82% 151.45x
spineuniverse.com 9.10% 141.67x
treatingpain.com 2.68% 134.86x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 9.89% 39.92x
Cardiac & Other Health Research 6.23% 32.52x
Reproductive Health 3.77% 29.03x
Healthcare - Doctors & Diagnosis 9.63% 28.36x
Disease Cluster 5.34% 24.94x
Natural Diet & Supplement Researchers 5.44% 24.93x
Cancer Research 10.66% 20.04x
Paleo & Keto Diet Enthusiasts 8.87% 20.02x
Medical & Pharmaceutical Scholarship 20.17% 19.57x
Healthy Eating Researchers 2.53% 18.77x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female