Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 196.9 thousand unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.
| Interest | Composition | Index |
| Foot Pain Sufferers | 48.29% | 27.23x |
| Doctors | 56.96% | 26.36x |
| Arthritis Sufferers | 49.43% | 22.42x |
| Medical Science Researchers | 41.07% | 22.27x |
| Wellness Enthusiasts | 34.53% | 20.68x |
| Medical Consultation Researchers | 42.47% | 20.42x |
| Professional Medical Journal Readers | 39.30% | 20.28x |
| Primary Care Doctor Researchers | 47.14% | 20.25x |
| Joint Pain Health Care Professionals | 32.61% | 20.03x |
| Headache and Migraine Sufferers | 34.06% | 19.64x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 3.16x |
| Chicos | 0.01% | 2.88x |
| Mens Wearhouse | 0.01% | 2.77x |
| Express | 0.01% | 2.58x |
| Carhartt | 0.07% | 1.61x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is foot-pain-explored.com.
| Website | Composition | Index |
| foot-pain-explored.com | 6.43% | 222.12x |
| arthritis-health.com | 10.52% | 218.48x |
| knee-pain-explained.com | 6.10% | 205.38x |
| practicalpainmanagement.com | 19.31% | 202.22x |
| sports-health.com | 6.49% | 195.46x |
| foothealthfacts.org | 21.72% | 176.53x |
| massagebook.com | 23.62% | 117.01x |
| aafp.org | 5.59% | 96.67x |
| cedars-sinai.org | 3.23% | 96.27x |
| rarediseases.org | 2.87% | 89.13x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 3.15% | 99.45x |
| Cardiac & Other Health Research | 0.78% | 61.15x |
| Disease Cluster | 0.70% | 55.26x |
| Medical & Pharmaceutical Scholarship | 6.53% | 42.16x |
| Natural Diet & Supplement Researchers | 1.33% | 40.85x |
| Reproductive Health | 0.39% | 40.56x |
| Healthcare - Doctors & Diagnosis | 4.01% | 35.53x |
| Canadian Healthcare | 1.77% | 33.47x |
| Healthcare - Dermatology & Aging | 14.63% | 30.49x |
| Addiction & Recovery Reference | 0.23% | 29.66x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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