Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 556.2 thousand unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Doctors.
| Interest | Composition | Index |
| Doctors | 64.18% | 25.69x |
| Foot Pain Sufferers | 59.68% | 25.06x |
| Medical Science Researchers | 55.79% | 25.01x |
| Arthritis Sufferers | 59.22% | 24.07x |
| Orthopedic Health Researchers | 59.75% | 23.43x |
| Primary Care Doctor Researchers | 58.47% | 22.80x |
| Professional Medical Journal Readers | 51.70% | 22.42x |
| Joint Pain Health Care Professionals | 48.76% | 22.39x |
| Medical Consultation Researchers | 54.19% | 22.23x |
| Healthcare Provider Education Researchers | 58.13% | 21.95x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is White House Black Market.
| Location | Composition | Index |
| White House Black Market | 0.01% | 2.09x |
| Victoria's Secret | 0.02% | 1.83x |
| Old Navy | 0.02% | 1.46x |
| Journeys | 0.01% | 1.42x |
| Maurices | 0.02% | 1.33x |
| Carhartt | 0.16% | 1.11x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is spineuniverse.com.
| Website | Composition | Index |
| spineuniverse.com | 5.62% | 215.80x |
| dynamicchiropractic.com | 3.07% | 207.08x |
| treatingpain.com | 2.04% | 205.78x |
| apta.org | 6.73% | 203.78x |
| physio-pedia.com | 23.12% | 191.37x |
| jaoa.org | 4.61% | 189.54x |
| massagetherapy.com | 4.22% | 185.73x |
| hss.edu | 5.28% | 173.41x |
| amtamassage.org | 3.37% | 171.13x |
| thejoint.com | 6.09% | 168.38x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 8.13% | 59.71x |
| Cardiac & Other Health Research | 4.16% | 45.52x |
| Reproductive Health | 2.32% | 40.79x |
| Healthcare - Doctors & Diagnosis | 8.47% | 37.50x |
| Disease Cluster | 3.79% | 37.21x |
| Natural Diet & Supplement Researchers | 3.91% | 33.57x |
| Medical & Pharmaceutical Scholarship | 17.20% | 30.91x |
| Diabetes Research | 3.19% | 23.40x |
| Paleo & Keto Diet Enthusiasts | 5.40% | 23.37x |
| Medical Supplies | 2.51% | 23.26x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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