Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.
| Interest | Composition | Index |
| Foot Pain Sufferers | 42.73% | 28.00x |
| Orthopedic Health Researchers | 57.00% | 27.60x |
| Medical Science Researchers | 43.26% | 25.48x |
| Arthritis Sufferers | 44.80% | 25.09x |
| Medical Consultation Researchers | 38.63% | 24.04x |
| Doctors | 46.03% | 23.96x |
| Heart Surgery Researchers | 32.39% | 23.40x |
| Foot Health Researchers | 43.65% | 23.31x |
| Joint Pain Sufferers | 44.04% | 23.08x |
| Joint Pain Health Care Professionals | 37.49% | 22.92x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Ralph Lauren.
| Location | Composition | Index |
| Ralph Lauren | 0.01% | 1.51x |
| Armani | 0.05% | 1.50x |
| Chicos | 0.05% | 1.45x |
| Saint Laurent Paris | 0.01% | 1.39x |
| Bonobos | 0.04% | 1.32x |
| The North Face | 0.02% | 1.30x |
| Patagonia | 0.02% | 1.29x |
| Jos A. Bank Clothiers | 0.32% | 1.28x |
| LOFT | 0.06% | 1.28x |
| Columbia | 0.01% | 1.27x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is abpts.org.
| Website | Composition | Index |
| abpts.org | 1.11% | 167.20x |
| ptcas.org | 1.94% | 160.60x |
| jospt.org | 2.33% | 148.68x |
| archives-pmr.org | 1.24% | 120.28x |
| mayfieldclinic.com | 2.98% | 114.82x |
| dynamicchiropractic.com | 4.02% | 113.58x |
| podiatrytoday.com | 6.96% | 111.19x |
| necksolutions.com | 1.03% | 108.17x |
| healingfeet.com | 2.19% | 104.88x |
| acatoday.org | 1.02% | 102.36x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 12.03% | 33.19x |
| Reproductive Health | 7.26% | 23.46x |
| Healthcare - Doctors & Diagnosis | 10.58% | 23.32x |
| Cardiac & Other Health Research | 10.30% | 23.19x |
| Disease Cluster | 6.01% | 21.81x |
| Natural Diet & Supplement Researchers | 9.48% | 20.12x |
| Home Décor, Furniture, & Decorating | 0.05% | 18.77x |
| Eye Health & Vision | 4.47% | 18.01x |
| Paleo & Keto Diet Enthusiasts | 16.27% | 17.98x |
| Healthy Eating Researchers | 4.91% | 17.57x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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