Dstillery Audiences

BACK & SPINE

Audience Size: 830.3 Thousand Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 830.3 thousand unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Orthopedic Health Researchers.

Interest Composition Index
Orthopedic Health Researchers 62.37% 25.42x
Foot Pain Sufferers 54.72% 23.92x
Doctors 60.17% 23.84x
Medical Science Researchers 52.92% 23.68x
Arthritis Sufferers 57.15% 23.02x
Healthcare Provider Education Researchers 57.08% 21.99x
Primary Care Doctor Researchers 54.79% 21.73x
Joint Pain Health Care Professionals 46.67% 21.47x
Medical Consultation Researchers 50.95% 21.29x
Foot Health Researchers 53.57% 20.51x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is REI.

Location Composition Index
REI 0.01% 1.82x
Lululemon 0.03% 1.79x
Talbots 0.03% 1.56x
Madewell 0.01% 1.54x
J. Crew 0.03% 1.49x
Gap 0.05% 1.47x
Chicos 0.04% 1.40x
Urban Outfitters 0.02% 1.37x
Forever 21 0.03% 1.34x
American Eagle Outfitters 0.03% 1.29x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is ptcas.org.

Website Composition Index
ptcas.org 1.62% 238.75x
jospt.org 2.33% 234.19x
abmp.com 1.29% 183.59x
podiatrytoday.com 2.30% 166.87x
dynamicchiropractic.com 3.56% 165.29x
spineuniverse.com 8.24% 157.23x
treatingpain.com 2.52% 149.20x
apta.org 8.88% 148.65x
anationinmotion.org 1.04% 146.56x
acfas.org 1.97% 143.85x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 9.51% 46.23x
Cardiac & Other Health Research 5.67% 37.36x
Reproductive Health 3.46% 33.09x
Healthcare - Doctors & Diagnosis 9.52% 32.70x
Disease Cluster 4.99% 29.01x
Natural Diet & Supplement Researchers 4.93% 27.57x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 24.24x
Medical & Pharmaceutical Scholarship 19.81% 23.85x
Cancer Research 10.10% 23.69x
Paleo & Keto Diet Enthusiasts 7.89% 21.99x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female