Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 155.8 thousand unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.
| Interest | Composition | Index |
| Foot Pain Sufferers | 35.08% | 30.21x |
| Pain Management Researchers | 50.18% | 26.30x |
| Medical Advice Researchers | 36.56% | 25.25x |
| Arthritis Sufferers | 37.18% | 23.96x |
| Medical Science Researchers | 27.81% | 23.81x |
| COVID Symptoms Researchers | 20.04% | 23.04x |
| Headache and Migraine Sufferers | 25.46% | 22.02x |
| Pharmacy Shoppers | 26.51% | 21.83x |
| Medical Consultation Researchers | 36.13% | 21.22x |
| Primary Care Doctor Researchers | 42.11% | 20.53x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 0.04% | 3.02x |
| Belk | 0.01% | 2.65x |
| American Eagle Outfitters | 0.03% | 2.55x |
| Eddie Bauer | 0.02% | 2.47x |
| Dressbarn | 0.02% | 1.68x |
| Talbots | 0.01% | 1.63x |
| LOFT | 0.02% | 1.62x |
| H&M | 0.01% | 1.60x |
| J. Crew | 0.01% | 1.42x |
| Express | 0.02% | 1.36x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is arthritis-health.com.
| Website | Composition | Index |
| arthritis-health.com | 17.39% | 302.22x |
| sports-health.com | 9.48% | 274.93x |
| practicalpainmanagement.com | 23.56% | 247.13x |
| knee-pain-explained.com | 7.65% | 227.04x |
| foothealthfacts.org | 18.51% | 194.38x |
| massagebook.com | 32.03% | 114.67x |
| spine-health.com | 74.78% | 75.62x |
| howardluksmd.com | 2.32% | 53.97x |
| rheumatology.org | 2.30% | 47.43x |
| coachsofiafitness.com | 1.74% | 43.47x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 0.68% | 111.51x |
| Natural Diet & Supplement Researchers | 0.51% | 56.27x |
| Medical & Pharmaceutical Scholarship | 0.88% | 32.58x |
| Healthcare - Dermatology & Aging | 9.46% | 29.02x |
| Healthcare - Doctors & Diagnosis | 1.90% | 27.27x |
| Dental Health | 0.31% | 24.97x |
| Paleo & Keto Diet Enthusiasts | 0.65% | 24.16x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.10% | 21.86x |
| Yoga & Meditation | 0.26% | 21.48x |
| Medical Diagnostics | 1.39% | 21.00x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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