Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 241.7 thousand unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Doctors.
| Interest | Composition | Index |
| Doctors | 65.65% | 26.94x |
| Foot Pain Sufferers | 58.57% | 26.29x |
| Medical Science Researchers | 55.11% | 26.10x |
| Joint Pain Health Care Professionals | 47.92% | 24.71x |
| Arthritis Sufferers | 59.48% | 24.53x |
| Professional Medical Journal Readers | 51.92% | 23.95x |
| Medical Consultation Researchers | 54.95% | 22.81x |
| Primary Care Doctor Researchers | 58.89% | 22.77x |
| Orthopedic Health Researchers | 59.16% | 22.68x |
| Headache and Migraine Sufferers | 42.23% | 21.51x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.05% | 3.43x |
| Urban Outfitters | 0.01% | 3.26x |
| Talbots | 0.02% | 2.38x |
| Victoria's Secret | 0.03% | 2.04x |
| H&M | 0.01% | 1.98x |
| Buckle | 0.02% | 1.80x |
| Jos A. Bank Clothiers | 0.01% | 1.43x |
| The Childrens Place | 0.02% | 1.26x |
| White House Black Market | 0.01% | 1.24x |
| Carhartt | 0.14% | 0.96x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is spineuniverse.com.
| Website | Composition | Index |
| spineuniverse.com | 4.13% | 233.84x |
| apta.org | 5.60% | 214.17x |
| physio-pedia.com | 20.33% | 204.09x |
| jaoa.org | 4.05% | 200.65x |
| massagetherapy.com | 5.17% | 194.44x |
| amtamassage.org | 2.90% | 183.16x |
| hss.edu | 3.93% | 180.74x |
| thejoint.com | 5.29% | 178.79x |
| athletico.com | 5.66% | 163.07x |
| cedars-sinai.edu | 11.28% | 153.74x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 7.60% | 72.11x |
| Cardiac & Other Health Research | 3.41% | 50.38x |
| Disease Cluster | 3.29% | 45.37x |
| Reproductive Health | 1.87% | 45.36x |
| Healthcare - Doctors & Diagnosis | 7.96% | 39.18x |
| Natural Diet & Supplement Researchers | 3.25% | 36.17x |
| Medical & Pharmaceutical Scholarship | 15.87% | 35.45x |
| Diabetes Research | 2.85% | 28.74x |
| Addiction & Recovery Reference | 1.70% | 27.82x |
| Paleo & Keto Diet Enthusiasts | 4.83% | 26.87x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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