Dstillery Audiences

BACK & SPINE

Audience Size: 705.9 Thousand Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 705.9 thousand unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 52.91% 27.92x
Doctors 60.54% 25.99x
Orthopedic Health Researchers 60.79% 25.47x
Arthritis Sufferers 56.09% 25.21x
Medical Science Researchers 52.91% 24.99x
Medical Consultation Researchers 49.03% 23.89x
Primary Care Doctor Researchers 53.39% 23.80x
Healthcare Provider Education Researchers 56.12% 23.24x
Joint Pain Health Care Professionals 44.52% 23.06x
Professional Medical Journal Readers 46.08% 22.04x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.16x
Carhartt 0.12% 1.08x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is jospt.org.

Website Composition Index
jospt.org 2.01% 255.99x
dynamicchiropractic.com 3.39% 175.93x
podiatrytoday.com 1.81% 175.67x
spineuniverse.com 7.26% 170.80x
treatingpain.com 2.37% 163.88x
apta.org 8.07% 163.25x
acfas.org 1.88% 158.92x
footankleinstitute.com 1.31% 155.02x
aapmr.org 1.88% 154.63x
massagetherapy.com 3.64% 151.53x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 8.80% 50.65x
Cardiac & Other Health Research 4.85% 39.89x
Reproductive Health 2.90% 36.39x
Healthcare - Doctors & Diagnosis 9.34% 35.90x
Disease Cluster 4.43% 31.84x
Natural Diet & Supplement Researchers 4.26% 28.85x
Medical & Pharmaceutical Scholarship 19.01% 27.15x
Active Lifestyle Enthusiasts 0.09% 23.48x
Paleo & Keto Diet Enthusiasts 6.51% 22.44x
Eye Health & Vision 2.40% 22.12x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female