Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.
| Interest | Composition | Index |
| Foot Pain Sufferers | 42.12% | 24.47x |
| Orthopedic Health Researchers | 57.40% | 23.86x |
| Arthritis Sufferers | 43.52% | 22.66x |
| Doctors | 45.89% | 21.08x |
| Medical Science Researchers | 44.25% | 20.85x |
| Joint Pain Sufferers | 43.78% | 20.61x |
| Joint Pain Health Care Professionals | 37.30% | 19.95x |
| Heart Surgery Researchers | 31.97% | 19.88x |
| Medical Consultation Researchers | 42.29% | 19.20x |
| Primary Care Doctor Researchers | 44.43% | 18.77x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.52x |
| American Apparel | 0.05% | 1.42x |
| Kate Spade | 0.02% | 1.40x |
| Charlotte Russe | 0.03% | 1.38x |
| Patagonia | 0.02% | 1.37x |
| Club Monaco | 0.01% | 1.33x |
| Chicos | 0.06% | 1.32x |
| LOFT | 0.07% | 1.31x |
| Madewell | 0.02% | 1.30x |
| Jos A. Bank Clothiers | 0.20% | 1.30x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is abpts.org.
| Website | Composition | Index |
| abpts.org | 1.09% | 202.17x |
| ptcas.org | 1.86% | 196.46x |
| jospt.org | 2.29% | 180.12x |
| mdguidelines.com | 1.00% | 147.59x |
| archives-pmr.org | 1.21% | 142.40x |
| mayfieldclinic.com | 3.46% | 138.79x |
| dynamicchiropractic.com | 4.14% | 132.61x |
| podiatrytoday.com | 7.97% | 131.52x |
| footankleinstitute.com | 1.77% | 129.71x |
| necksolutions.com | 1.20% | 126.28x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 12.24% | 33.86x |
| Healthcare - Doctors & Diagnosis | 10.59% | 23.23x |
| Cardiac & Other Health Research | 10.40% | 23.21x |
| Reproductive Health | 8.39% | 22.84x |
| Disease Cluster | 5.89% | 22.67x |
| Natural Diet & Supplement Researchers | 10.18% | 19.93x |
| Home Décor, Furniture, & Decorating | 0.06% | 19.53x |
| Eye Health & Vision | 4.55% | 18.11x |
| Paleo & Keto Diet Enthusiasts | 17.87% | 17.72x |
| Cancer Research | 15.53% | 17.52x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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