Dstillery Audiences

BACK & SPINE

Audience Size: 1.6 Million Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 42.12% 24.47x
Orthopedic Health Researchers 57.40% 23.86x
Arthritis Sufferers 43.52% 22.66x
Doctors 45.89% 21.08x
Medical Science Researchers 44.25% 20.85x
Joint Pain Sufferers 43.78% 20.61x
Joint Pain Health Care Professionals 37.30% 19.95x
Heart Surgery Researchers 31.97% 19.88x
Medical Consultation Researchers 42.29% 19.20x
Primary Care Doctor Researchers 44.43% 18.77x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.52x
American Apparel 0.05% 1.42x
Kate Spade 0.02% 1.40x
Charlotte Russe 0.03% 1.38x
Patagonia 0.02% 1.37x
Club Monaco 0.01% 1.33x
Chicos 0.06% 1.32x
LOFT 0.07% 1.31x
Madewell 0.02% 1.30x
Jos A. Bank Clothiers 0.20% 1.30x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is abpts.org.

Website Composition Index
abpts.org 1.09% 202.17x
ptcas.org 1.86% 196.46x
jospt.org 2.29% 180.12x
mdguidelines.com 1.00% 147.59x
archives-pmr.org 1.21% 142.40x
mayfieldclinic.com 3.46% 138.79x
dynamicchiropractic.com 4.14% 132.61x
podiatrytoday.com 7.97% 131.52x
footankleinstitute.com 1.77% 129.71x
necksolutions.com 1.20% 126.28x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 12.24% 33.86x
Healthcare - Doctors & Diagnosis 10.59% 23.23x
Cardiac & Other Health Research 10.40% 23.21x
Reproductive Health 8.39% 22.84x
Disease Cluster 5.89% 22.67x
Natural Diet & Supplement Researchers 10.18% 19.93x
Home Décor, Furniture, & Decorating 0.06% 19.53x
Eye Health & Vision 4.55% 18.11x
Paleo & Keto Diet Enthusiasts 17.87% 17.72x
Cancer Research 15.53% 17.52x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female