Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 328.6 thousand unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.
| Interest | Composition | Index |
| Foot Pain Sufferers | 46.64% | 24.06x |
| Doctors | 54.60% | 22.85x |
| Arthritis Sufferers | 47.65% | 19.70x |
| Medical Science Researchers | 39.09% | 19.27x |
| Primary Care Doctor Researchers | 46.14% | 18.62x |
| Medical Consultation Researchers | 41.15% | 18.19x |
| Pharmacy Shoppers | 36.35% | 17.78x |
| Joint Pain Health Care Professionals | 32.33% | 17.77x |
| Orthopedic Health Researchers | 50.53% | 17.76x |
| Wellness Enthusiasts | 34.02% | 17.39x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.03% | 2.82x |
| Jos A. Bank Clothiers | 0.02% | 1.69x |
| Lane Bryant | 0.02% | 1.37x |
| Old Navy | 0.03% | 1.30x |
| Carhartt | 0.17% | 1.04x |
| Chicos | 0.01% | 0.95x |
| Journeys | 0.01% | 0.63x |
| Maurices | 0.01% | 0.54x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is massagetherapy.com.
| Website | Composition | Index |
| massagetherapy.com | 9.49% | 392.67x |
| arthritis-health.com | 17.54% | 212.85x |
| sports-health.com | 10.72% | 194.07x |
| practicalpainmanagement.com | 19.13% | 191.11x |
| knee-pain-explained.com | 6.17% | 187.11x |
| foot-pain-explored.com | 5.85% | 180.45x |
| foothealthfacts.org | 21.78% | 158.41x |
| massagebook.com | 25.57% | 102.90x |
| aafp.org | 2.62% | 78.58x |
| spine-health.com | 72.98% | 68.37x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 2.30% | 79.85x |
| Cardiac & Other Health Research | 0.39% | 42.14x |
| Natural Diet & Supplement Researchers | 1.18% | 39.70x |
| Disease Cluster | 0.28% | 39.64x |
| Reproductive Health | 0.32% | 38.74x |
| Medical & Pharmaceutical Scholarship | 4.12% | 35.17x |
| Healthcare - Doctors & Diagnosis | 3.42% | 30.29x |
| Canadian Healthcare | 1.21% | 28.07x |
| Healthcare - Dermatology & Aging | 12.70% | 26.27x |
| Diabetes Research | 0.37% | 25.18x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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