Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.
| Interest | Composition | Index |
| Foot Pain Sufferers | 42.68% | 29.22x |
| Orthopedic Health Researchers | 56.41% | 27.97x |
| Arthritis Sufferers | 44.96% | 25.95x |
| Medical Science Researchers | 43.04% | 25.83x |
| Foot Health Researchers | 42.65% | 24.77x |
| Medical Consultation Researchers | 38.79% | 24.60x |
| Doctors | 47.03% | 24.55x |
| Healthcare Provider Education Researchers | 45.89% | 24.04x |
| Joint Pain Sufferers | 43.84% | 23.73x |
| Heart Surgery Researchers | 33.17% | 23.64x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.43x |
| Belk | 0.02% | 1.40x |
| Bonobos | 0.09% | 1.39x |
| Jos A. Bank Clothiers | 0.41% | 1.33x |
| Chicos | 0.08% | 1.28x |
| Talbots | 0.05% | 1.22x |
| REI | 0.02% | 1.20x |
| Johnston and Murphy | 0.17% | 1.19x |
| Free People | 0.03% | 1.18x |
| Armani | 0.05% | 1.16x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is abpts.org.
| Website | Composition | Index |
| abpts.org | 1.32% | 174.62x |
| ptcas.org | 1.99% | 167.27x |
| jospt.org | 2.38% | 161.32x |
| mayfieldclinic.com | 2.71% | 127.15x |
| dynamicchiropractic.com | 4.05% | 124.03x |
| podiatrytoday.com | 6.32% | 122.64x |
| healingfeet.com | 2.01% | 116.89x |
| acatoday.org | 1.05% | 115.10x |
| spineuniverse.com | 16.05% | 106.66x |
| footankleinstitute.com | 1.79% | 106.53x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 12.05% | 33.01x |
| Cardiac & Other Health Research | 9.99% | 24.21x |
| Reproductive Health | 7.23% | 23.96x |
| Healthcare - Doctors & Diagnosis | 10.49% | 23.41x |
| Disease Cluster | 6.34% | 21.33x |
| Natural Diet & Supplement Researchers | 9.06% | 20.32x |
| Eye Health & Vision | 4.72% | 18.28x |
| Healthy Eating Researchers | 4.59% | 18.15x |
| Paleo & Keto Diet Enthusiasts | 15.30% | 17.94x |
| Home Décor, Furniture, & Decorating | 0.04% | 17.68x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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