Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Orthopedic Health Researchers.
| Interest | Composition | Index |
| Orthopedic Health Researchers | 64.26% | 24.59x |
| Foot Pain Sufferers | 51.59% | 23.14x |
| Medical Science Researchers | 52.04% | 23.12x |
| Doctors | 58.71% | 22.53x |
| Arthritis Sufferers | 55.51% | 22.05x |
| Healthcare Provider Education Researchers | 56.23% | 21.13x |
| Medical Consultation Researchers | 49.60% | 20.96x |
| Primary Care Doctor Researchers | 52.93% | 20.72x |
| Joint Pain Health Care Professionals | 44.90% | 20.19x |
| Senior Caregivers | 56.61% | 20.08x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.03% | 1.42x |
| Brooks Brothers | 0.02% | 1.30x |
| Uniqlo | 0.01% | 1.29x |
| Madewell | 0.02% | 1.27x |
| Chicos | 0.03% | 1.18x |
| Lululemon | 0.03% | 1.18x |
| Coach | 0.03% | 1.18x |
| Kate Spade | 0.01% | 1.14x |
| Banana Republic | 0.05% | 1.13x |
| Jos A. Bank Clothiers | 0.03% | 1.12x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is abpts.org.
| Website | Composition | Index |
| abpts.org | 1.46% | 238.42x |
| ptcas.org | 2.53% | 227.37x |
| jospt.org | 3.51% | 214.43x |
| physiospot.com | 1.21% | 206.71x |
| archives-pmr.org | 1.64% | 175.55x |
| erikdalton.com | 1.04% | 171.69x |
| mayfieldclinic.com | 1.24% | 166.05x |
| podiatrytoday.com | 3.23% | 165.04x |
| dynamicchiropractic.com | 3.89% | 158.41x |
| healingfeet.com | 1.03% | 155.48x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 10.00% | 40.93x |
| Cardiac & Other Health Research | 6.86% | 33.44x |
| Reproductive Health | 4.18% | 30.98x |
| Healthcare - Doctors & Diagnosis | 9.92% | 27.96x |
| Natural Diet & Supplement Researchers | 5.84% | 25.72x |
| Disease Cluster | 5.51% | 25.59x |
| Paleo & Keto Diet Enthusiasts | 9.74% | 21.24x |
| Cancer Research | 11.10% | 20.27x |
| Eye Health & Vision | 3.26% | 20.23x |
| Healthy Eating Researchers | 2.92% | 19.94x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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