Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Orthopedic Health Researchers.
| Interest | Composition | Index |
| Orthopedic Health Researchers | 56.36% | 21.76x |
| Arthritis Sufferers | 46.10% | 20.47x |
| Doctors | 48.15% | 19.33x |
| Medical Science Researchers | 41.50% | 18.89x |
| Joint Pain Sufferers | 47.00% | 18.69x |
| Joint Pain Health Care Professionals | 39.51% | 17.99x |
| Medical Consultation Researchers | 39.84% | 17.97x |
| Senior Caregivers | 46.14% | 16.74x |
| Pharmacy Shoppers | 29.55% | 16.45x |
| Gastrointestinal Researchers | 35.64% | 15.37x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.68x |
| Patagonia | 0.01% | 1.59x |
| The North Face | 0.03% | 1.35x |
| Saint Laurent Paris | 0.01% | 1.35x |
| Eddie Bauer | 0.02% | 1.34x |
| Lululemon | 0.05% | 1.22x |
| REI | 0.02% | 1.21x |
| Madewell | 0.02% | 1.19x |
| Armani | 0.02% | 1.16x |
| Club Monaco | 0.01% | 1.16x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is jospt.org.
| Website | Composition | Index |
| jospt.org | 1.97% | 168.20x |
| mdguidelines.com | 1.32% | 138.04x |
| archives-pmr.org | 1.08% | 135.26x |
| mayfieldclinic.com | 4.48% | 128.94x |
| dynamicchiropractic.com | 4.10% | 126.15x |
| footankleinstitute.com | 2.10% | 123.29x |
| acfas.org | 2.01% | 120.99x |
| podiatrytoday.com | 10.14% | 118.30x |
| physio-pedia.com | 18.57% | 118.15x |
| apma.org | 1.40% | 115.46x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 11.97% | 30.43x |
| Cardiac & Other Health Research | 10.66% | 21.35x |
| Healthcare - Doctors & Diagnosis | 10.40% | 20.35x |
| Disease Cluster | 5.55% | 20.21x |
| Reproductive Health | 8.30% | 19.55x |
| Natural Diet & Supplement Researchers | 10.22% | 17.39x |
| Eye Health & Vision | 4.77% | 16.12x |
| Dental Health | 5.78% | 16.08x |
| Medical & Pharmaceutical Scholarship | 19.39% | 15.97x |
| Cancer Research | 15.48% | 15.56x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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