Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 908.7 thousand unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.
| Interest | Composition | Index |
| Foot Pain Sufferers | 52.35% | 22.81x |
| Orthopedic Health Researchers | 64.43% | 21.95x |
| Doctors | 61.81% | 20.55x |
| Arthritis Sufferers | 57.33% | 20.53x |
| Medical Consultation Researchers | 49.73% | 20.28x |
| Medical Science Researchers | 55.26% | 20.21x |
| Primary Care Doctor Researchers | 53.69% | 19.55x |
| Healthcare Provider Education Researchers | 57.61% | 19.39x |
| Heart Surgery Researchers | 42.95% | 18.49x |
| Joint Pain Health Care Professionals | 47.26% | 18.32x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.53x |
| Bonobos | 0.01% | 1.31x |
| Mens Wearhouse | 0.07% | 1.23x |
| Armani | 0.02% | 1.23x |
| Free People | 0.02% | 1.11x |
| LOFT | 0.06% | 1.10x |
| Victoria's Secret | 0.11% | 1.07x |
| Dressbarn | 0.03% | 1.07x |
| Gymboree | 0.04% | 1.05x |
| Hollister | 0.04% | 1.03x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is ptcas.org.
| Website | Composition | Index |
| ptcas.org | 1.83% | 218.06x |
| jospt.org | 2.63% | 212.37x |
| physiospot.com | 1.11% | 194.32x |
| archives-pmr.org | 1.22% | 174.28x |
| erikdalton.com | 1.03% | 170.76x |
| abmp.com | 1.18% | 155.36x |
| dynamicchiropractic.com | 3.76% | 152.39x |
| podiatrytoday.com | 2.82% | 151.45x |
| spineuniverse.com | 9.10% | 141.67x |
| treatingpain.com | 2.68% | 134.86x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 9.89% | 39.92x |
| Cardiac & Other Health Research | 6.23% | 32.52x |
| Reproductive Health | 3.77% | 29.03x |
| Healthcare - Doctors & Diagnosis | 9.63% | 28.36x |
| Disease Cluster | 5.34% | 24.94x |
| Natural Diet & Supplement Researchers | 5.44% | 24.93x |
| Cancer Research | 10.66% | 20.04x |
| Paleo & Keto Diet Enthusiasts | 8.87% | 20.02x |
| Medical & Pharmaceutical Scholarship | 20.17% | 19.57x |
| Healthy Eating Researchers | 2.53% | 18.77x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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