Dstillery Audiences

BACK & SPINE

Audience Size: 155.8 Thousand Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 155.8 thousand unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 35.08% 30.21x
Pain Management Researchers 50.18% 26.30x
Medical Advice Researchers 36.56% 25.25x
Arthritis Sufferers 37.18% 23.96x
Medical Science Researchers 27.81% 23.81x
COVID Symptoms Researchers 20.04% 23.04x
Headache and Migraine Sufferers 25.46% 22.02x
Pharmacy Shoppers 26.51% 21.83x
Medical Consultation Researchers 36.13% 21.22x
Primary Care Doctor Researchers 42.11% 20.53x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Aeropostale.

Location Composition Index
Aeropostale 0.04% 3.02x
Belk 0.01% 2.65x
American Eagle Outfitters 0.03% 2.55x
Eddie Bauer 0.02% 2.47x
Dressbarn 0.02% 1.68x
Talbots 0.01% 1.63x
LOFT 0.02% 1.62x
H&M 0.01% 1.60x
J. Crew 0.01% 1.42x
Express 0.02% 1.36x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is arthritis-health.com.

Website Composition Index
arthritis-health.com 17.39% 302.22x
sports-health.com 9.48% 274.93x
practicalpainmanagement.com 23.56% 247.13x
knee-pain-explained.com 7.65% 227.04x
foothealthfacts.org 18.51% 194.38x
massagebook.com 32.03% 114.67x
spine-health.com 74.78% 75.62x
howardluksmd.com 2.32% 53.97x
rheumatology.org 2.30% 47.43x
coachsofiafitness.com 1.74% 43.47x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 0.68% 111.51x
Natural Diet & Supplement Researchers 0.51% 56.27x
Medical & Pharmaceutical Scholarship 0.88% 32.58x
Healthcare - Dermatology & Aging 9.46% 29.02x
Healthcare - Doctors & Diagnosis 1.90% 27.27x
Dental Health 0.31% 24.97x
Paleo & Keto Diet Enthusiasts 0.65% 24.16x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.10% 21.86x
Yoga & Meditation 0.26% 21.48x
Medical Diagnostics 1.39% 21.00x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female