Dstillery Audiences

BACK & SPINE

Audience Size: 212.4 Thousand Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 212.4 thousand unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 45.90% 27.91x
Doctors 52.03% 25.64x
Medical Science Researchers 38.60% 22.69x
Arthritis Sufferers 46.47% 22.35x
Joint Pain Health Care Professionals 30.21% 20.60x
COVID Symptoms Researchers 27.05% 20.30x
Medical Consultation Researchers 41.42% 20.18x
Pharmacy Shoppers 34.35% 20.08x
Headache and Migraine Sufferers 30.25% 19.41x
Orthopedic Health Researchers 50.71% 19.22x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Free People.

Location Composition Index
Free People 0.01% 4.13x
Urban Outfitters 0.01% 2.86x
White House Black Market 0.04% 2.24x
Eddie Bauer 0.01% 1.99x
H&M 0.02% 1.96x
Buckle 0.04% 1.93x
Gap 0.03% 1.87x
Gymboree 0.02% 1.80x
Old Navy 0.05% 1.66x
Express 0.03% 1.61x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is arthritis-health.com.

Website Composition Index
arthritis-health.com 17.71% 271.64x
sports-health.com 11.13% 244.37x
practicalpainmanagement.com 18.12% 238.24x
knee-pain-explained.com 7.50% 214.03x
foot-pain-explored.com 6.67% 201.44x
foothealthfacts.org 22.48% 182.52x
massagebook.com 28.46% 116.84x
spine-health.com 73.75% 73.83x
foundationforpn.org 1.97% 63.87x
arthritis.org 3.20% 60.45x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 1.45% 87.89x
Cardiac & Other Health Research 0.26% 41.71x
Natural Diet & Supplement Researchers 0.73% 38.61x
Medical & Pharmaceutical Scholarship 2.14% 32.84x
Reproductive Health 0.17% 31.75x
Healthcare - Dermatology & Aging 11.09% 27.55x
Paleo & Keto Diet Enthusiasts 1.11% 24.53x
Healthcare - Doctors & Diagnosis 2.27% 23.89x
Healthy Eating Researchers 0.26% 23.44x
Diabetes Research 0.17% 22.72x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female