Dstillery Audiences

BACK & SPINE

Audience Size: 556.2 Thousand Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 556.2 thousand unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Doctors.

Interest Composition Index
Doctors 64.18% 25.69x
Foot Pain Sufferers 59.68% 25.06x
Medical Science Researchers 55.79% 25.01x
Arthritis Sufferers 59.22% 24.07x
Orthopedic Health Researchers 59.75% 23.43x
Primary Care Doctor Researchers 58.47% 22.80x
Professional Medical Journal Readers 51.70% 22.42x
Joint Pain Health Care Professionals 48.76% 22.39x
Medical Consultation Researchers 54.19% 22.23x
Healthcare Provider Education Researchers 58.13% 21.95x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 2.09x
Victoria's Secret 0.02% 1.83x
Old Navy 0.02% 1.46x
Journeys 0.01% 1.42x
Maurices 0.02% 1.33x
Carhartt 0.16% 1.11x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is spineuniverse.com.

Website Composition Index
spineuniverse.com 5.62% 215.80x
dynamicchiropractic.com 3.07% 207.08x
treatingpain.com 2.04% 205.78x
apta.org 6.73% 203.78x
physio-pedia.com 23.12% 191.37x
jaoa.org 4.61% 189.54x
massagetherapy.com 4.22% 185.73x
hss.edu 5.28% 173.41x
amtamassage.org 3.37% 171.13x
thejoint.com 6.09% 168.38x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 8.13% 59.71x
Cardiac & Other Health Research 4.16% 45.52x
Reproductive Health 2.32% 40.79x
Healthcare - Doctors & Diagnosis 8.47% 37.50x
Disease Cluster 3.79% 37.21x
Natural Diet & Supplement Researchers 3.91% 33.57x
Medical & Pharmaceutical Scholarship 17.20% 30.91x
Diabetes Research 3.19% 23.40x
Paleo & Keto Diet Enthusiasts 5.40% 23.37x
Medical Supplies 2.51% 23.26x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female