Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 212.4 thousand unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.
| Interest | Composition | Index |
| Foot Pain Sufferers | 45.90% | 27.91x |
| Doctors | 52.03% | 25.64x |
| Medical Science Researchers | 38.60% | 22.69x |
| Arthritis Sufferers | 46.47% | 22.35x |
| Joint Pain Health Care Professionals | 30.21% | 20.60x |
| COVID Symptoms Researchers | 27.05% | 20.30x |
| Medical Consultation Researchers | 41.42% | 20.18x |
| Pharmacy Shoppers | 34.35% | 20.08x |
| Headache and Migraine Sufferers | 30.25% | 19.41x |
| Orthopedic Health Researchers | 50.71% | 19.22x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Curious about what else the Back & Spine audience is interested in?
Sign Up
APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Free People.
| Location | Composition | Index |
| Free People | 0.01% | 4.13x |
| Urban Outfitters | 0.01% | 2.86x |
| White House Black Market | 0.04% | 2.24x |
| Eddie Bauer | 0.01% | 1.99x |
| H&M | 0.02% | 1.96x |
| Buckle | 0.04% | 1.93x |
| Gap | 0.03% | 1.87x |
| Gymboree | 0.02% | 1.80x |
| Old Navy | 0.05% | 1.66x |
| Express | 0.03% | 1.61x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Want to find more of the Back & Spine audience in the real world?
Sign Up
WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is arthritis-health.com.
| Website | Composition | Index |
| arthritis-health.com | 17.71% | 271.64x |
| sports-health.com | 11.13% | 244.37x |
| practicalpainmanagement.com | 18.12% | 238.24x |
| knee-pain-explained.com | 7.50% | 214.03x |
| foot-pain-explored.com | 6.67% | 201.44x |
| foothealthfacts.org | 22.48% | 182.52x |
| massagebook.com | 28.46% | 116.84x |
| spine-health.com | 73.75% | 73.83x |
| foundationforpn.org | 1.97% | 63.87x |
| arthritis.org | 3.20% | 60.45x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Want to see more of the websites the Back & Spine audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 1.45% | 87.89x |
| Cardiac & Other Health Research | 0.26% | 41.71x |
| Natural Diet & Supplement Researchers | 0.73% | 38.61x |
| Medical & Pharmaceutical Scholarship | 2.14% | 32.84x |
| Reproductive Health | 0.17% | 31.75x |
| Healthcare - Dermatology & Aging | 11.09% | 27.55x |
| Paleo & Keto Diet Enthusiasts | 1.11% | 24.53x |
| Healthcare - Doctors & Diagnosis | 2.27% | 23.89x |
| Healthy Eating Researchers | 0.26% | 23.44x |
| Diabetes Research | 0.17% | 22.72x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Want to see more of the Content Affinities the Back & Spine audience visits?
Sign Up
DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Back & Spine audience?
Sign Up