Dstillery Audiences

BACK & SPINE

Audience Size: 241.7 Thousand Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 241.7 thousand unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Doctors.

Interest Composition Index
Doctors 65.65% 26.94x
Foot Pain Sufferers 58.57% 26.29x
Medical Science Researchers 55.11% 26.10x
Joint Pain Health Care Professionals 47.92% 24.71x
Arthritis Sufferers 59.48% 24.53x
Professional Medical Journal Readers 51.92% 23.95x
Medical Consultation Researchers 54.95% 22.81x
Primary Care Doctor Researchers 58.89% 22.77x
Orthopedic Health Researchers 59.16% 22.68x
Headache and Migraine Sufferers 42.23% 21.51x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.05% 3.43x
Urban Outfitters 0.01% 3.26x
Talbots 0.02% 2.38x
Victoria's Secret 0.03% 2.04x
H&M 0.01% 1.98x
Buckle 0.02% 1.80x
Jos A. Bank Clothiers 0.01% 1.43x
The Childrens Place 0.02% 1.26x
White House Black Market 0.01% 1.24x
Carhartt 0.14% 0.96x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is spineuniverse.com.

Website Composition Index
spineuniverse.com 4.13% 233.84x
apta.org 5.60% 214.17x
physio-pedia.com 20.33% 204.09x
jaoa.org 4.05% 200.65x
massagetherapy.com 5.17% 194.44x
amtamassage.org 2.90% 183.16x
hss.edu 3.93% 180.74x
thejoint.com 5.29% 178.79x
athletico.com 5.66% 163.07x
cedars-sinai.edu 11.28% 153.74x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 7.60% 72.11x
Cardiac & Other Health Research 3.41% 50.38x
Disease Cluster 3.29% 45.37x
Reproductive Health 1.87% 45.36x
Healthcare - Doctors & Diagnosis 7.96% 39.18x
Natural Diet & Supplement Researchers 3.25% 36.17x
Medical & Pharmaceutical Scholarship 15.87% 35.45x
Diabetes Research 2.85% 28.74x
Addiction & Recovery Reference 1.70% 27.82x
Paleo & Keto Diet Enthusiasts 4.83% 26.87x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female