
Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 178.4 thousand unique devices whose actions qualify for the Back & Spine audience.

INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Doctors.
Interest | Composition | Index |
Doctors | 66.17% | 31.89x |
Foot Pain Sufferers | 58.59% | 31.68x |
Medical Science Researchers | 54.10% | 29.86x |
Arthritis Sufferers | 60.03% | 28.05x |
Joint Pain Health Care Professionals | 45.07% | 27.62x |
Professional Medical Journal Readers | 49.66% | 26.88x |
Medical Consultation Researchers | 53.79% | 25.99x |
Primary Care Doctor Researchers | 59.05% | 25.91x |
Wellness Enthusiasts | 41.88% | 24.38x |
Heart Surgery Researchers | 42.03% | 24.30x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Buckle.
Location | Composition | Index |
Buckle | 0.02% | 2.09x |
Express | 0.02% | 2.03x |
White House Black Market | 0.01% | 1.77x |
Journeys | 0.02% | 1.44x |
Old Navy | 0.01% | 1.13x |
Victoria's Secret | 0.01% | 1.00x |
Carhartt | 0.06% | 0.67x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is physio-pedia.com.
Website | Composition | Index |
physio-pedia.com | 14.42% | 487.18x |
foot-pain-explored.com | 8.09% | 237.44x |
practicalpainmanagement.com | 16.32% | 211.90x |
knee-pain-explained.com | 6.56% | 204.86x |
foothealthfacts.org | 21.69% | 186.34x |
massagebook.com | 20.97% | 129.35x |
cedars-sinai.org | 5.90% | 107.23x |
aafp.org | 9.98% | 103.60x |
rarediseases.org | 5.28% | 98.49x |
spine-health.com | 66.80% | 93.79x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
Content Affinity | Composition | Index |
Arthritis & Bones | 4.60% | 105.65x |
Cardiac & Other Health Research | 1.54% | 66.61x |
Reproductive Health | 0.88% | 65.73x |
Disease Cluster | 1.55% | 61.17x |
Natural Diet & Supplement Researchers | 2.19% | 51.51x |
Medical & Pharmaceutical Scholarship | 10.55% | 50.62x |
Healthcare - Doctors & Diagnosis | 5.43% | 46.50x |
Canadian Healthcare | 3.03% | 44.23x |
Addiction & Recovery Reference | 0.75% | 40.92x |
Diabetes Research | 1.42% | 38.62x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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