Dstillery Audiences

BACK & SPINE

Audience Size: 328.6 Thousand Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 328.6 thousand unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 46.64% 24.06x
Doctors 54.60% 22.85x
Arthritis Sufferers 47.65% 19.70x
Medical Science Researchers 39.09% 19.27x
Primary Care Doctor Researchers 46.14% 18.62x
Medical Consultation Researchers 41.15% 18.19x
Pharmacy Shoppers 36.35% 17.78x
Joint Pain Health Care Professionals 32.33% 17.77x
Orthopedic Health Researchers 50.53% 17.76x
Wellness Enthusiasts 34.02% 17.39x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 2.82x
Jos A. Bank Clothiers 0.02% 1.69x
Lane Bryant 0.02% 1.37x
Old Navy 0.03% 1.30x
Carhartt 0.17% 1.04x
Chicos 0.01% 0.95x
Journeys 0.01% 0.63x
Maurices 0.01% 0.54x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is massagetherapy.com.

Website Composition Index
massagetherapy.com 9.49% 392.67x
arthritis-health.com 17.54% 212.85x
sports-health.com 10.72% 194.07x
practicalpainmanagement.com 19.13% 191.11x
knee-pain-explained.com 6.17% 187.11x
foot-pain-explored.com 5.85% 180.45x
foothealthfacts.org 21.78% 158.41x
massagebook.com 25.57% 102.90x
aafp.org 2.62% 78.58x
spine-health.com 72.98% 68.37x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 2.30% 79.85x
Cardiac & Other Health Research 0.39% 42.14x
Natural Diet & Supplement Researchers 1.18% 39.70x
Disease Cluster 0.28% 39.64x
Reproductive Health 0.32% 38.74x
Medical & Pharmaceutical Scholarship 4.12% 35.17x
Healthcare - Doctors & Diagnosis 3.42% 30.29x
Canadian Healthcare 1.21% 28.07x
Healthcare - Dermatology & Aging 12.70% 26.27x
Diabetes Research 0.37% 25.18x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female