Dstillery Audiences

BACK & SPINE

Audience Size: 196.9 Thousand Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 196.9 thousand unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 48.29% 27.23x
Doctors 56.96% 26.36x
Arthritis Sufferers 49.43% 22.42x
Medical Science Researchers 41.07% 22.27x
Wellness Enthusiasts 34.53% 20.68x
Medical Consultation Researchers 42.47% 20.42x
Professional Medical Journal Readers 39.30% 20.28x
Primary Care Doctor Researchers 47.14% 20.25x
Joint Pain Health Care Professionals 32.61% 20.03x
Headache and Migraine Sufferers 34.06% 19.64x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Zumiez.

Location Composition Index
Zumiez 0.01% 3.16x
Chicos 0.01% 2.88x
Mens Wearhouse 0.01% 2.77x
Express 0.01% 2.58x
Carhartt 0.07% 1.61x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is foot-pain-explored.com.

Website Composition Index
foot-pain-explored.com 6.43% 222.12x
arthritis-health.com 10.52% 218.48x
knee-pain-explained.com 6.10% 205.38x
practicalpainmanagement.com 19.31% 202.22x
sports-health.com 6.49% 195.46x
foothealthfacts.org 21.72% 176.53x
massagebook.com 23.62% 117.01x
aafp.org 5.59% 96.67x
cedars-sinai.org 3.23% 96.27x
rarediseases.org 2.87% 89.13x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 3.15% 99.45x
Cardiac & Other Health Research 0.78% 61.15x
Disease Cluster 0.70% 55.26x
Medical & Pharmaceutical Scholarship 6.53% 42.16x
Natural Diet & Supplement Researchers 1.33% 40.85x
Reproductive Health 0.39% 40.56x
Healthcare - Doctors & Diagnosis 4.01% 35.53x
Canadian Healthcare 1.77% 33.47x
Healthcare - Dermatology & Aging 14.63% 30.49x
Addiction & Recovery Reference 0.23% 29.66x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female