Dstillery Audiences

BACK & SPINE

Audience Size: 178.4 Thousand Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 178.4 thousand unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Doctors.

Interest Composition Index
Doctors 66.17% 31.89x
Foot Pain Sufferers 58.59% 31.68x
Medical Science Researchers 54.10% 29.86x
Arthritis Sufferers 60.03% 28.05x
Joint Pain Health Care Professionals 45.07% 27.62x
Professional Medical Journal Readers 49.66% 26.88x
Medical Consultation Researchers 53.79% 25.99x
Primary Care Doctor Researchers 59.05% 25.91x
Wellness Enthusiasts 41.88% 24.38x
Heart Surgery Researchers 42.03% 24.30x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Buckle.

Location Composition Index
Buckle 0.02% 2.09x
Express 0.02% 2.03x
White House Black Market 0.01% 1.77x
Journeys 0.02% 1.44x
Old Navy 0.01% 1.13x
Victoria's Secret 0.01% 1.00x
Carhartt 0.06% 0.67x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is physio-pedia.com.

Website Composition Index
physio-pedia.com 14.42% 487.18x
foot-pain-explored.com 8.09% 237.44x
practicalpainmanagement.com 16.32% 211.90x
knee-pain-explained.com 6.56% 204.86x
foothealthfacts.org 21.69% 186.34x
massagebook.com 20.97% 129.35x
cedars-sinai.org 5.90% 107.23x
aafp.org 9.98% 103.60x
rarediseases.org 5.28% 98.49x
spine-health.com 66.80% 93.79x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 4.60% 105.65x
Cardiac & Other Health Research 1.54% 66.61x
Reproductive Health 0.88% 65.73x
Disease Cluster 1.55% 61.17x
Natural Diet & Supplement Researchers 2.19% 51.51x
Medical & Pharmaceutical Scholarship 10.55% 50.62x
Healthcare - Doctors & Diagnosis 5.43% 46.50x
Canadian Healthcare 3.03% 44.23x
Addiction & Recovery Reference 0.75% 40.92x
Diabetes Research 1.42% 38.62x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female