Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Orthopedic Health Researchers.
| Interest | Composition | Index |
| Orthopedic Health Researchers | 56.37% | 21.63x |
| Arthritis Sufferers | 46.88% | 19.35x |
| Doctors | 48.01% | 18.63x |
| Medical Science Researchers | 39.61% | 18.55x |
| Joint Pain Sufferers | 46.81% | 18.34x |
| Joint Pain Health Care Professionals | 38.67% | 17.72x |
| Medical Consultation Researchers | 39.02% | 17.47x |
| Healthcare Industry | 33.18% | 16.67x |
| Senior Caregivers | 46.74% | 16.49x |
| Pharmacy Shoppers | 28.58% | 15.74x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.81x |
| Free People | 0.02% | 1.54x |
| Levi Strauss | 0.01% | 1.39x |
| Calvin Klein | 0.01% | 1.31x |
| Zara | 0.02% | 1.24x |
| Dressbarn | 0.04% | 1.24x |
| Club Monaco | 0.01% | 1.20x |
| J. Crew | 0.03% | 1.20x |
| Lane Bryant | 0.03% | 1.19x |
| Patagonia | 0.01% | 1.15x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is cyberpt.com.
| Website | Composition | Index |
| cyberpt.com | 0.65% | 174.21x |
| jospt.org | 2.27% | 172.39x |
| grastontechnique.com | 0.48% | 154.05x |
| physiospot.com | 0.67% | 151.88x |
| arthroscopyjournal.org | 0.53% | 150.87x |
| arthritis-health.com | 0.77% | 150.18x |
| mdguidelines.com | 1.55% | 141.03x |
| laserspineinstitute.com | 1.02% | 140.01x |
| archives-pmr.org | 1.23% | 138.26x |
| fsmtb.org | 0.51% | 132.55x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 11.71% | 29.22x |
| Cardiac & Other Health Research | 10.50% | 20.68x |
| Disease Cluster | 5.33% | 19.84x |
| Healthcare - Doctors & Diagnosis | 10.32% | 19.07x |
| Reproductive Health | 8.27% | 18.47x |
| Natural Diet & Supplement Researchers | 10.02% | 17.02x |
| Dental Health | 5.61% | 15.52x |
| Eye Health & Vision | 4.66% | 15.31x |
| Medical & Pharmaceutical Scholarship | 18.83% | 15.23x |
| Paleo & Keto Diet Enthusiasts | 19.00% | 15.15x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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