Dstillery Audiences

BACK & SPINE

Audience Size: 18.4 Thousand Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 18.4 thousand unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Joint Pain Content Readers.

Interest Composition Index
Joint Pain Content Readers 52.75% 44.97x
Orthopedic Health Researchers 61.86% 43.36x
COVID Symptoms Researchers 13.06% 37.53x
Medical Advice Researchers 21.31% 36.92x
Wellness Enthusiasts 12.20% 34.23x
Drug Store Shoppers 36.25% 33.38x
Pain Management Researchers 43.30% 31.51x
Heart Health Researchers 38.32% 31.33x
Online Health Researchers 28.18% 30.89x
Primary Care Doctor Researchers 30.93% 30.27x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Carhartt.

Location Composition Index
Carhartt 0.03% 3.95x
Kate Spade 0.02% 3.13x
Gymboree 0.02% 1.95x
The Childrens Place 0.01% 1.69x
Zumiez 0.02% 1.46x
Lane Bryant 0.01% 1.44x
Michael Kors 0.01% 1.44x
Hollister 0.01% 1.42x
Maurices 0.02% 1.42x
Urban Outfitters 0.03% 1.41x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is massagebook.com.

Website Composition Index
massagebook.com 45.31% 208.07x
spine-health.com 63.40% 134.90x
patient.info 12.27% 31.43x
emedicinehealth.com 12.15% 26.30x
tripadvisor.ca 4.46% 24.95x
healthfully.com 5.95% 24.15x
radiopaedia.org 8.10% 24.08x
mountsinai.org 11.73% 20.71x
rxlist.com 20.70% 18.27x
medicinenet.com 30.62% 18.21x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Healthcare - Dermatology & Aging.

Content Affinity Composition Index
Healthcare - Dermatology & Aging 6.07% 37.40x
Healthcare - Doctors & Diagnosis 1.31% 34.51x
Assorted Topics (Television, Origami, Men's Health) 0.60% 27.50x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.10% 21.86x
Medical Diagnostics 0.64% 21.49x
Vancouver British Columbia Research Cluster 1.28% 19.88x
Winnipeg Canada News 0.75% 18.49x
Pet Forums 0.85% 17.02x
Canada Consumer Product Cluster 0.60% 14.81x
Low Carb Diets 1.81% 14.48x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female