Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 830.3 thousand unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Orthopedic Health Researchers.
| Interest | Composition | Index |
| Orthopedic Health Researchers | 62.37% | 25.42x |
| Foot Pain Sufferers | 54.72% | 23.92x |
| Doctors | 60.17% | 23.84x |
| Medical Science Researchers | 52.92% | 23.68x |
| Arthritis Sufferers | 57.15% | 23.02x |
| Healthcare Provider Education Researchers | 57.08% | 21.99x |
| Primary Care Doctor Researchers | 54.79% | 21.73x |
| Joint Pain Health Care Professionals | 46.67% | 21.47x |
| Medical Consultation Researchers | 50.95% | 21.29x |
| Foot Health Researchers | 53.57% | 20.51x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.82x |
| Lululemon | 0.03% | 1.79x |
| Talbots | 0.03% | 1.56x |
| Madewell | 0.01% | 1.54x |
| J. Crew | 0.03% | 1.49x |
| Gap | 0.05% | 1.47x |
| Chicos | 0.04% | 1.40x |
| Urban Outfitters | 0.02% | 1.37x |
| Forever 21 | 0.03% | 1.34x |
| American Eagle Outfitters | 0.03% | 1.29x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is ptcas.org.
| Website | Composition | Index |
| ptcas.org | 1.62% | 238.75x |
| jospt.org | 2.33% | 234.19x |
| abmp.com | 1.29% | 183.59x |
| podiatrytoday.com | 2.30% | 166.87x |
| dynamicchiropractic.com | 3.56% | 165.29x |
| spineuniverse.com | 8.24% | 157.23x |
| treatingpain.com | 2.52% | 149.20x |
| apta.org | 8.88% | 148.65x |
| anationinmotion.org | 1.04% | 146.56x |
| acfas.org | 1.97% | 143.85x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 9.51% | 46.23x |
| Cardiac & Other Health Research | 5.67% | 37.36x |
| Reproductive Health | 3.46% | 33.09x |
| Healthcare - Doctors & Diagnosis | 9.52% | 32.70x |
| Disease Cluster | 4.99% | 29.01x |
| Natural Diet & Supplement Researchers | 4.93% | 27.57x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 24.24x |
| Medical & Pharmaceutical Scholarship | 19.81% | 23.85x |
| Cancer Research | 10.10% | 23.69x |
| Paleo & Keto Diet Enthusiasts | 7.89% | 21.99x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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