Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Orthopedic Health Researchers.
| Interest | Composition | Index |
| Orthopedic Health Researchers | 65.68% | 23.82x |
| Medical Science Researchers | 53.43% | 22.40x |
| Foot Pain Sufferers | 53.10% | 22.22x |
| Doctors | 59.51% | 21.49x |
| Arthritis Sufferers | 57.48% | 20.77x |
| Healthcare Provider Education Researchers | 57.64% | 20.29x |
| Medical Consultation Researchers | 51.39% | 20.18x |
| Primary Care Doctor Researchers | 54.26% | 19.81x |
| Senior Caregivers | 58.59% | 19.53x |
| Joint Pain Health Care Professionals | 47.07% | 19.44x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Curious about what else the Back & Spine audience is interested in?
Sign Up
APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.02% | 1.45x |
| Bonobos | 0.10% | 1.28x |
| White House Black Market | 0.38% | 1.21x |
| Tommy Bahama | 0.03% | 1.20x |
| Jos A. Bank Clothiers | 0.28% | 1.17x |
| Buckle | 0.29% | 1.15x |
| Mens Wearhouse | 0.46% | 1.14x |
| Johnston and Murphy | 0.55% | 1.14x |
| Ann Taylor | 0.02% | 1.09x |
| Belk | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Want to find more of the Back & Spine audience in the real world?
Sign Up
WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is abpts.org.
| Website | Composition | Index |
| abpts.org | 1.45% | 228.80x |
| ptcas.org | 2.51% | 215.87x |
| jospt.org | 3.17% | 203.54x |
| physiospot.com | 1.08% | 194.03x |
| erikdalton.com | 1.06% | 168.68x |
| archives-pmr.org | 1.48% | 165.57x |
| mayfieldclinic.com | 1.70% | 160.05x |
| podiatrytoday.com | 4.24% | 156.70x |
| dynamicchiropractic.com | 3.98% | 154.38x |
| acatoday.org | 1.10% | 149.80x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Want to see more of the websites the Back & Spine audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 10.47% | 40.35x |
| Cardiac & Other Health Research | 7.87% | 31.30x |
| Reproductive Health | 5.04% | 30.26x |
| Healthcare - Doctors & Diagnosis | 10.30% | 28.10x |
| Disease Cluster | 5.80% | 24.77x |
| Natural Diet & Supplement Researchers | 6.93% | 24.63x |
| Healthy Eating Researchers | 3.45% | 21.26x |
| Paleo & Keto Diet Enthusiasts | 11.43% | 20.62x |
| Cancer Research | 12.31% | 19.74x |
| Eye Health & Vision | 3.58% | 19.68x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Want to see more of the Content Affinities the Back & Spine audience visits?
Sign Up
DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Back & Spine audience?
Sign Up