Dstillery Audiences

BACK & SPINE

Audience Size: 1.4 Million Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 42.68% 29.22x
Orthopedic Health Researchers 56.41% 27.97x
Arthritis Sufferers 44.96% 25.95x
Medical Science Researchers 43.04% 25.83x
Foot Health Researchers 42.65% 24.77x
Medical Consultation Researchers 38.79% 24.60x
Doctors 47.03% 24.55x
Healthcare Provider Education Researchers 45.89% 24.04x
Joint Pain Sufferers 43.84% 23.73x
Heart Surgery Researchers 33.17% 23.64x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.43x
Belk 0.02% 1.40x
Bonobos 0.09% 1.39x
Jos A. Bank Clothiers 0.41% 1.33x
Chicos 0.08% 1.28x
Talbots 0.05% 1.22x
REI 0.02% 1.20x
Johnston and Murphy 0.17% 1.19x
Free People 0.03% 1.18x
Armani 0.05% 1.16x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is abpts.org.

Website Composition Index
abpts.org 1.32% 174.62x
ptcas.org 1.99% 167.27x
jospt.org 2.38% 161.32x
mayfieldclinic.com 2.71% 127.15x
dynamicchiropractic.com 4.05% 124.03x
podiatrytoday.com 6.32% 122.64x
healingfeet.com 2.01% 116.89x
acatoday.org 1.05% 115.10x
spineuniverse.com 16.05% 106.66x
footankleinstitute.com 1.79% 106.53x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 12.05% 33.01x
Cardiac & Other Health Research 9.99% 24.21x
Reproductive Health 7.23% 23.96x
Healthcare - Doctors & Diagnosis 10.49% 23.41x
Disease Cluster 6.34% 21.33x
Natural Diet & Supplement Researchers 9.06% 20.32x
Eye Health & Vision 4.72% 18.28x
Healthy Eating Researchers 4.59% 18.15x
Paleo & Keto Diet Enthusiasts 15.30% 17.94x
Home Décor, Furniture, & Decorating 0.04% 17.68x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female