Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 18.4 thousand unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Joint Pain Content Readers.
| Interest | Composition | Index |
| Joint Pain Content Readers | 52.75% | 44.97x |
| Orthopedic Health Researchers | 61.86% | 43.36x |
| COVID Symptoms Researchers | 13.06% | 37.53x |
| Medical Advice Researchers | 21.31% | 36.92x |
| Wellness Enthusiasts | 12.20% | 34.23x |
| Drug Store Shoppers | 36.25% | 33.38x |
| Pain Management Researchers | 43.30% | 31.51x |
| Heart Health Researchers | 38.32% | 31.33x |
| Online Health Researchers | 28.18% | 30.89x |
| Primary Care Doctor Researchers | 30.93% | 30.27x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.03% | 3.95x |
| Kate Spade | 0.02% | 3.13x |
| Gymboree | 0.02% | 1.95x |
| The Childrens Place | 0.01% | 1.69x |
| Zumiez | 0.02% | 1.46x |
| Lane Bryant | 0.01% | 1.44x |
| Michael Kors | 0.01% | 1.44x |
| Hollister | 0.01% | 1.42x |
| Maurices | 0.02% | 1.42x |
| Urban Outfitters | 0.03% | 1.41x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is massagebook.com.
| Website | Composition | Index |
| massagebook.com | 45.31% | 208.07x |
| spine-health.com | 63.40% | 134.90x |
| patient.info | 12.27% | 31.43x |
| emedicinehealth.com | 12.15% | 26.30x |
| tripadvisor.ca | 4.46% | 24.95x |
| healthfully.com | 5.95% | 24.15x |
| radiopaedia.org | 8.10% | 24.08x |
| mountsinai.org | 11.73% | 20.71x |
| rxlist.com | 20.70% | 18.27x |
| medicinenet.com | 30.62% | 18.21x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Healthcare - Dermatology & Aging.
| Content Affinity | Composition | Index |
| Healthcare - Dermatology & Aging | 6.07% | 37.40x |
| Healthcare - Doctors & Diagnosis | 1.31% | 34.51x |
| Assorted Topics (Television, Origami, Men's Health) | 0.60% | 27.50x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.10% | 21.86x |
| Medical Diagnostics | 0.64% | 21.49x |
| Vancouver British Columbia Research Cluster | 1.28% | 19.88x |
| Winnipeg Canada News | 0.75% | 18.49x |
| Pet Forums | 0.85% | 17.02x |
| Canada Consumer Product Cluster | 0.60% | 14.81x |
| Low Carb Diets | 1.81% | 14.48x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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