Dstillery Audiences

BACK & SPINE

Audience Size: 1.7 Million Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Orthopedic Health Researchers.

Interest Composition Index
Orthopedic Health Researchers 56.36% 21.76x
Arthritis Sufferers 46.10% 20.47x
Doctors 48.15% 19.33x
Medical Science Researchers 41.50% 18.89x
Joint Pain Sufferers 47.00% 18.69x
Joint Pain Health Care Professionals 39.51% 17.99x
Medical Consultation Researchers 39.84% 17.97x
Senior Caregivers 46.14% 16.74x
Pharmacy Shoppers 29.55% 16.45x
Gastrointestinal Researchers 35.64% 15.37x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.68x
Patagonia 0.01% 1.59x
The North Face 0.03% 1.35x
Saint Laurent Paris 0.01% 1.35x
Eddie Bauer 0.02% 1.34x
Lululemon 0.05% 1.22x
REI 0.02% 1.21x
Madewell 0.02% 1.19x
Armani 0.02% 1.16x
Club Monaco 0.01% 1.16x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is jospt.org.

Website Composition Index
jospt.org 1.97% 168.20x
mdguidelines.com 1.32% 138.04x
archives-pmr.org 1.08% 135.26x
mayfieldclinic.com 4.48% 128.94x
dynamicchiropractic.com 4.10% 126.15x
footankleinstitute.com 2.10% 123.29x
acfas.org 2.01% 120.99x
podiatrytoday.com 10.14% 118.30x
physio-pedia.com 18.57% 118.15x
apma.org 1.40% 115.46x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 11.97% 30.43x
Cardiac & Other Health Research 10.66% 21.35x
Healthcare - Doctors & Diagnosis 10.40% 20.35x
Disease Cluster 5.55% 20.21x
Reproductive Health 8.30% 19.55x
Natural Diet & Supplement Researchers 10.22% 17.39x
Eye Health & Vision 4.77% 16.12x
Dental Health 5.78% 16.08x
Medical & Pharmaceutical Scholarship 19.39% 15.97x
Cancer Research 15.48% 15.56x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female