Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 178.4 thousand unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Doctors.
| Interest | Composition | Index |
| Doctors | 66.17% | 31.89x |
| Foot Pain Sufferers | 58.59% | 31.68x |
| Medical Science Researchers | 54.10% | 29.86x |
| Arthritis Sufferers | 60.03% | 28.05x |
| Joint Pain Health Care Professionals | 45.07% | 27.62x |
| Professional Medical Journal Readers | 49.66% | 26.88x |
| Medical Consultation Researchers | 53.79% | 25.99x |
| Primary Care Doctor Researchers | 59.05% | 25.91x |
| Wellness Enthusiasts | 41.88% | 24.38x |
| Heart Surgery Researchers | 42.03% | 24.30x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.02% | 2.09x |
| Express | 0.02% | 2.03x |
| White House Black Market | 0.01% | 1.77x |
| Journeys | 0.02% | 1.44x |
| Old Navy | 0.01% | 1.13x |
| Victoria's Secret | 0.01% | 1.00x |
| Carhartt | 0.06% | 0.67x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is physio-pedia.com.
| Website | Composition | Index |
| physio-pedia.com | 14.42% | 487.18x |
| foot-pain-explored.com | 8.09% | 237.44x |
| practicalpainmanagement.com | 16.32% | 211.90x |
| knee-pain-explained.com | 6.56% | 204.86x |
| foothealthfacts.org | 21.69% | 186.34x |
| massagebook.com | 20.97% | 129.35x |
| cedars-sinai.org | 5.90% | 107.23x |
| aafp.org | 9.98% | 103.60x |
| rarediseases.org | 5.28% | 98.49x |
| spine-health.com | 66.80% | 93.79x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 4.60% | 105.65x |
| Cardiac & Other Health Research | 1.54% | 66.61x |
| Reproductive Health | 0.88% | 65.73x |
| Disease Cluster | 1.55% | 61.17x |
| Natural Diet & Supplement Researchers | 2.19% | 51.51x |
| Medical & Pharmaceutical Scholarship | 10.55% | 50.62x |
| Healthcare - Doctors & Diagnosis | 5.43% | 46.50x |
| Canadian Healthcare | 3.03% | 44.23x |
| Addiction & Recovery Reference | 0.75% | 40.92x |
| Diabetes Research | 1.42% | 38.62x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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