Dstillery Audiences

BACK & SPINE

Audience Size: 1.1 Million Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Orthopedic Health Researchers.

Interest Composition Index
Orthopedic Health Researchers 64.26% 24.59x
Foot Pain Sufferers 51.59% 23.14x
Medical Science Researchers 52.04% 23.12x
Doctors 58.71% 22.53x
Arthritis Sufferers 55.51% 22.05x
Healthcare Provider Education Researchers 56.23% 21.13x
Medical Consultation Researchers 49.60% 20.96x
Primary Care Doctor Researchers 52.93% 20.72x
Joint Pain Health Care Professionals 44.90% 20.19x
Senior Caregivers 56.61% 20.08x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.42x
Brooks Brothers 0.02% 1.30x
Uniqlo 0.01% 1.29x
Madewell 0.02% 1.27x
Chicos 0.03% 1.18x
Lululemon 0.03% 1.18x
Coach 0.03% 1.18x
Kate Spade 0.01% 1.14x
Banana Republic 0.05% 1.13x
Jos A. Bank Clothiers 0.03% 1.12x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is abpts.org.

Website Composition Index
abpts.org 1.46% 238.42x
ptcas.org 2.53% 227.37x
jospt.org 3.51% 214.43x
physiospot.com 1.21% 206.71x
archives-pmr.org 1.64% 175.55x
erikdalton.com 1.04% 171.69x
mayfieldclinic.com 1.24% 166.05x
podiatrytoday.com 3.23% 165.04x
dynamicchiropractic.com 3.89% 158.41x
healingfeet.com 1.03% 155.48x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 10.00% 40.93x
Cardiac & Other Health Research 6.86% 33.44x
Reproductive Health 4.18% 30.98x
Healthcare - Doctors & Diagnosis 9.92% 27.96x
Natural Diet & Supplement Researchers 5.84% 25.72x
Disease Cluster 5.51% 25.59x
Paleo & Keto Diet Enthusiasts 9.74% 21.24x
Cancer Research 11.10% 20.27x
Eye Health & Vision 3.26% 20.23x
Healthy Eating Researchers 2.92% 19.94x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female