Dstillery Audiences

BACK & SPINE

Audience Size: 1.5 Million Devices

Explore the Back & Spine Audience

Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Back & Spine audience.

Dstillery Crafted Audiences

INTERESTS

The Back & Spine audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 42.73% 28.00x
Orthopedic Health Researchers 57.00% 27.60x
Medical Science Researchers 43.26% 25.48x
Arthritis Sufferers 44.80% 25.09x
Medical Consultation Researchers 38.63% 24.04x
Doctors 46.03% 23.96x
Heart Surgery Researchers 32.39% 23.40x
Foot Health Researchers 43.65% 23.31x
Joint Pain Sufferers 44.04% 23.08x
Joint Pain Health Care Professionals 37.49% 22.92x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back & Spine audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back & Spine audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.51x
Armani 0.05% 1.50x
Chicos 0.05% 1.45x
Saint Laurent Paris 0.01% 1.39x
Bonobos 0.04% 1.32x
The North Face 0.02% 1.30x
Patagonia 0.02% 1.29x
Jos A. Bank Clothiers 0.32% 1.28x
LOFT 0.06% 1.28x
Columbia 0.01% 1.27x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Web Insights

WEBSITES

The Back & Spine audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Back & Spine audience is abpts.org.

Website Composition Index
abpts.org 1.11% 167.20x
ptcas.org 1.94% 160.60x
jospt.org 2.33% 148.68x
archives-pmr.org 1.24% 120.28x
mayfieldclinic.com 2.98% 114.82x
dynamicchiropractic.com 4.02% 113.58x
podiatrytoday.com 6.96% 111.19x
necksolutions.com 1.03% 108.17x
healingfeet.com 2.19% 104.88x
acatoday.org 1.02% 102.36x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.

Content Affinity Composition Index
Arthritis & Bones 12.03% 33.19x
Reproductive Health 7.26% 23.46x
Healthcare - Doctors & Diagnosis 10.58% 23.32x
Cardiac & Other Health Research 10.30% 23.19x
Disease Cluster 6.01% 21.81x
Natural Diet & Supplement Researchers 9.48% 20.12x
Home Décor, Furniture, & Decorating 0.05% 18.77x
Eye Health & Vision 4.47% 18.01x
Paleo & Keto Diet Enthusiasts 16.27% 17.98x
Healthy Eating Researchers 4.91% 17.57x
Composition Percentage: The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female