Explore the Back & Spine Audience
Below you'll find more information about the Back & Spine audience, broken down in different categories based on their digital and physical behaviors. These are 705.9 thousand unique devices whose actions qualify for the Back & Spine audience.
INTERESTS
The Back & Spine audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back & Spine audience is Foot Pain Sufferers.
| Interest | Composition | Index |
| Foot Pain Sufferers | 52.91% | 27.92x |
| Doctors | 60.54% | 25.99x |
| Orthopedic Health Researchers | 60.79% | 25.47x |
| Arthritis Sufferers | 56.09% | 25.21x |
| Medical Science Researchers | 52.91% | 24.99x |
| Medical Consultation Researchers | 49.03% | 23.89x |
| Primary Care Doctor Researchers | 53.39% | 23.80x |
| Healthcare Provider Education Researchers | 56.12% | 23.24x |
| Joint Pain Health Care Professionals | 44.52% | 23.06x |
| Professional Medical Journal Readers | 46.08% | 22.04x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Interest attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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APPAREL RETAILERS
The Back & Spine audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back & Spine audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.16x |
| Carhartt | 0.12% | 1.08x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Location attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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WEBSITES
The Back & Spine audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Back & Spine audience is jospt.org.
| Website | Composition | Index |
| jospt.org | 2.01% | 255.99x |
| dynamicchiropractic.com | 3.39% | 175.93x |
| podiatrytoday.com | 1.81% | 175.67x |
| spineuniverse.com | 7.26% | 170.80x |
| treatingpain.com | 2.37% | 163.88x |
| apta.org | 8.07% | 163.25x |
| acfas.org | 1.88% | 158.92x |
| footankleinstitute.com | 1.31% | 155.02x |
| aapmr.org | 1.88% | 154.63x |
| massagetherapy.com | 3.64% | 151.53x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Web attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back & Spine audience is Arthritis & Bones.
| Content Affinity | Composition | Index |
| Arthritis & Bones | 8.80% | 50.65x |
| Cardiac & Other Health Research | 4.85% | 39.89x |
| Reproductive Health | 2.90% | 36.39x |
| Healthcare - Doctors & Diagnosis | 9.34% | 35.90x |
| Disease Cluster | 4.43% | 31.84x |
| Natural Diet & Supplement Researchers | 4.26% | 28.85x |
| Medical & Pharmaceutical Scholarship | 19.01% | 27.15x |
| Active Lifestyle Enthusiasts | 0.09% | 23.48x |
| Paleo & Keto Diet Enthusiasts | 6.51% | 22.44x |
| Eye Health & Vision | 2.40% | 22.12x |
Composition Percentage:
The overlap percentage between the Back & Spine audience and the Content Affinity attribute.
Index: A comparison of the Back & Spine audience to the internet population.
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DEMOGRAPHICS
The Back & Spine audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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