Dstillery Audiences

BACKPACKING

Audience Size: 611.9 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 611.9 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 75.55% 27.36x
Ski House Second Home Owners 50.56% 23.07x
Ski and Snowboard Apparel Shoppers 51.23% 20.68x
Hiking Enthusiasts 55.17% 19.72x
Sporting Goods Shoppers 41.62% 18.76x
Cycling Enthusiasts 41.04% 17.10x
Telluride Trip Planners 42.65% 16.80x
Nature and Outdoors Book Readers 35.35% 16.66x
Competitive Sports Participants 34.52% 16.60x
Winter Apparel Shoppers 41.97% 16.38x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is REI.

Location Composition Index
REI 0.01% 7.99x
Jos A. Bank Clothiers 0.01% 2.53x
Talbots 0.01% 2.06x
Chicos 0.01% 1.55x
Carhartt 0.17% 1.40x
Old Navy 0.01% 1.18x
Maurices 0.01% 0.92x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is sportiva.com.

Website Composition Index
sportiva.com 2.50% 270.14x
backcountryskiingcanada.com 2.01% 239.14x
outdoorresearch.com 2.27% 232.02x
nols.edu 2.91% 189.38x
backpackinglight.com 10.40% 188.17x
gripped.com 4.86% 179.33x
outdoorproject.com 19.46% 163.27x
summitpost.org 25.41% 154.00x
backcountrygear.com 3.99% 153.12x
accessfund.org 1.39% 147.60x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 8.20% 84.30x
National Parks 5.02% 51.05x
Action Sports 2.98% 47.64x
Colorado Snow 4.48% 42.13x
Bags & Luggage 3.33% 30.85x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.27% 25.30x
Barcode Site & App Users 0.04% 23.44x
Scuba Diving 0.16% 22.63x
US Cycling 20.05% 22.26x
Men's Dress Shirt Shopping 0.64% 22.06x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male