BACKPACKING

Audience Size: 125.6 Thousand Devices

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Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 125.6 thousand unique devices whose actions qualify for the Backpacking audience.

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Winter Sports Destination Seekers.

Interest	Composition	Index
Winter Sports Destination Seekers	48.21%	45.04x
Rock Climbing Enthusiasts	77.13%	36.29x
Ski and Snowboard Enthusiasts	47.97%	33.38x
Ski House Second Home Owners	42.39%	29.10x
Indoor Cycling & Spinning Enthusiasts	40.88%	26.33x
Snowboard Enthusiasts	58.73%	25.79x
Sporting Goods Shoppers	25.34%	24.15x
Competitive Sports Participants	26.37%	22.57x
Aspen Trip Planners	34.42%	21.44x
Mountain Biking Enthusiasts	33.78%	21.32x

Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.

Index: A comparison of the Backpacking audience to the internet population.

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is Kate Spade.

Location	Composition	Index
Kate Spade	0.02%	4.33x
Lululemon	0.02%	3.43x
Gymboree	0.03%	2.39x
American Eagle Outfitters	0.02%	2.15x
Dressbarn	0.01%	1.97x
H&M	0.02%	1.74x
Old Navy	0.02%	1.68x
Victoria's Secret	0.02%	1.68x
Maurices	0.03%	1.51x
Zumiez	0.02%	1.48x

Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.

Index: A comparison of the Backpacking audience to the internet population.

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is gripped.com.

Website	Composition	Index
gripped.com	20.50%	383.10x
mountain-forecast.com	21.91%	352.58x
switchbacktravel.com	17.65%	323.81x
summitpost.org	48.14%	246.54x
backpacker.com	56.99%	165.87x
99boulders.com	8.16%	150.03x
climbing.com	19.85%	135.63x
explorersweb.com	6.87%	102.14x
bearfoottheory.com	6.24%	92.74x
bikerumor.com	7.68%	73.59x

Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.

Index: A comparison of the Backpacking audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	1.99%	229.59x
Action Sports	0.86%	101.27x
Colorado Snow	5.17%	44.51x
Fashion & Cosmetics	0.08%	37.40x
Bags & Luggage	1.82%	36.82x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing)	1.46%	32.39x
US Cycling	16.91%	27.40x
Southern California Tourism	0.28%	27.22x
Vancouver British Columbia Research Cluster	2.49%	24.79x
Parenting & Children's Activities	0.21%	19.56x

Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.

Index: A comparison of the Backpacking audience to the internet population.

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male