Dstillery Audiences

BACKPACKING

Audience Size: 394.3 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 394.3 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 71.96% 21.44x
Ski House Second Home Owners 47.17% 18.19x
Ski and Snowboard Apparel Shoppers 49.16% 16.05x
Hiking Enthusiasts 50.74% 15.49x
Sporting Goods Shoppers 39.31% 14.76x
Competitive Sports Participants 33.06% 13.95x
Cycling Enthusiasts 40.22% 13.68x
Ski and Snowboard Enthusiasts 35.69% 13.47x
Telluride Trip Planners 39.80% 13.14x
Indoor Cycling & Spinning Enthusiasts 31.60% 13.09x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is REI.

Location Composition Index
REI 0.02% 9.61x
Carhartt 0.17% 1.34x
Mens Wearhouse 0.01% 1.17x
Maurices 0.01% 0.87x
Old Navy 0.01% 0.76x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is backpackinglight.com.

Website Composition Index
backpackinglight.com 13.25% 151.15x
nols.edu 1.80% 146.49x
gripped.com 4.35% 142.02x
enlightenedequipment.com 2.20% 138.93x
garagegrowngear.com 2.37% 122.90x
outdoorproject.com 18.93% 121.32x
summitpost.org 25.76% 120.41x
backcountrygear.com 2.54% 118.25x
outdoorsmagic.com 1.27% 117.79x
accessfund.org 1.28% 117.76x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 6.05% 62.30x
Action Sports 2.41% 36.54x
National Parks 3.18% 34.56x
Colorado Snow 3.30% 32.52x
Bags & Luggage 3.31% 25.74x
Scuba Diving 0.12% 20.21x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.46% 19.38x
Men's Dress Shirt Shopping 0.50% 18.73x
US Cycling 21.06% 18.02x
Sports - Golf, Hunting, Fishing 0.21% 15.98x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male