Dstillery Audiences

BACKPACKING

Audience Size: 746.5 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 746.5 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 66.03% 41.83x
Hiking Enthusiasts 53.04% 33.57x
Ski House Second Home Owners 43.39% 26.84x
Ski and Snowboard Apparel Shoppers 45.31% 26.63x
Western Canada Skiers and Snowboarders 35.87% 23.84x
Montana and Idaho Trip Planners 37.98% 23.41x
Nature and Outdoors Book Readers 33.69% 22.32x
Cycling Enthusiasts 34.49% 22.18x
Fitness Activity Tracker Users 40.49% 21.91x
Sporting Goods Shoppers 36.82% 21.74x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is REI.

Location Composition Index
REI 0.07% 4.46x
Patagonia 0.03% 2.22x
Bonobos 0.11% 1.69x
Columbia 0.02% 1.64x
Eddie Bauer 0.05% 1.60x
The North Face 0.04% 1.51x
Free People 0.04% 1.41x
Madewell 0.04% 1.35x
LL Bean 0.01% 1.34x
Kate Spade 0.04% 1.30x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is gearinstitute.com.

Website Composition Index
gearinstitute.com 3.27% 280.55x
backpackinglight.com 2.38% 251.97x
sportiva.com 5.39% 248.32x
gregorypacks.com 3.53% 231.98x
outdoorresearch.com 5.62% 227.15x
mountain-forecast.com 2.31% 219.34x
summithut.com 1.58% 209.59x
rei.com 8.93% 198.03x
outdoorproject.com 26.02% 187.28x
wilderness.org 1.57% 186.77x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.16% 91.58x
Winter Sports & Gear 11.65% 63.60x
National Parks 10.69% 38.88x
Colorado Snow 9.87% 31.18x
Bags & Luggage 4.42% 25.94x
Action Sports 3.40% 25.61x
Survival Guides 0.67% 25.15x
Men's Dress Shirt Shopping 2.20% 21.10x
US Cycling 18.99% 21.03x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.81% 19.29x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male