Dstillery Audiences

BACKPACKING

Audience Size: 641 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 641 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 76.01% 26.53x
Hiking Enthusiasts 61.46% 22.49x
Ski House Second Home Owners 54.73% 19.50x
Ski and Snowboard Apparel Shoppers 52.88% 18.79x
Western Canada Skiers and Snowboarders 41.76% 17.61x
Nature and Outdoors Book Readers 43.55% 17.03x
Sporting Goods Shoppers 46.37% 16.62x
Fitness Activity Tracker Users 47.81% 16.43x
Winter Apparel Shoppers 47.39% 16.30x
Telluride Trip Planners 44.85% 16.24x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is REI.

Location Composition Index
REI 0.06% 3.54x
Patagonia 0.03% 3.18x
Intermix 0.02% 2.86x
The North Face 0.04% 2.05x
Club Monaco 0.02% 1.94x
Bonobos 0.15% 1.88x
Zara 0.03% 1.42x
American Apparel 0.04% 1.35x
Free People 0.02% 1.31x
Jos A. Bank Clothiers 0.35% 1.30x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is gearinstitute.com.

Website Composition Index
gearinstitute.com 2.51% 302.68x
thehikinglife.com 3.77% 294.50x
sportiva.com 5.41% 260.08x
outdoorresearch.com 5.41% 247.37x
gregorypacks.com 3.68% 239.77x
rei.com 7.73% 204.98x
outdoorproject.com 25.11% 196.18x
outdoorretailer.com 2.74% 193.00x
switchbacktravel.com 18.33% 183.09x
snewsnet.com 7.32% 179.82x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.16% 91.65x
Winter Sports & Gear 10.97% 66.83x
National Parks 10.56% 39.00x
Colorado Snow 9.46% 31.74x
Action Sports 3.33% 27.18x
Survival Guides 0.56% 24.63x
Bags & Luggage 4.13% 24.14x
Men's Dress Shirt Shopping 1.80% 21.20x
US Cycling 19.52% 20.10x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.41% 20.01x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male