Dstillery Audiences

BACKPACKING

Audience Size: 203.9 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 203.9 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 55.19% 42.95x
Rock Climbing Enthusiasts 75.50% 34.01x
Ski House Second Home Owners 49.28% 29.03x
Snowboard Enthusiasts 63.22% 25.73x
Sporting Goods Shoppers 31.38% 25.28x
Indoor Cycling & Spinning Enthusiasts 24.37% 25.19x
Competitive Sports Participants 29.35% 24.16x
Running Enthusiasts 22.24% 22.35x
Mountain Biking Enthusiasts 38.86% 22.19x
Ski and Snowboard Enthusiasts 34.56% 21.45x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.63x
Mens Wearhouse 0.02% 1.39x
Journeys 0.01% 1.02x
Carhartt 0.10% 1.00x
Victoria's Secret 0.01% 0.94x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is backpackinglight.com.

Website Composition Index
backpackinglight.com 19.21% 355.72x
gripped.com 21.94% 241.99x
outsideonline.com 18.35% 223.66x
steepandcheap.com 14.15% 222.34x
switchbacktravel.com 31.28% 212.56x
theoutbound.com 20.86% 207.66x
summitpost.org 30.25% 183.54x
mtnweekly.com 5.11% 181.20x
freeskier.com 4.67% 161.34x
skimag.com 5.46% 159.93x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 3.34% 182.57x
Action Sports 1.69% 106.93x
National Parks 0.55% 64.62x
Bags & Luggage 2.63% 42.41x
Colorado Snow 4.73% 41.01x
Fashion & Cosmetics 0.08% 37.40x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.27% 34.56x
US Cycling 17.53% 31.61x
Southern California Tourism 0.26% 25.57x
Survival Guides 0.15% 20.95x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male