Explore the Backpacking Audience
Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 841.4 thousand unique devices whose actions qualify for the Backpacking audience.
INTERESTS
The Backpacking audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.
| Interest | Composition | Index |
| Rock Climbing Enthusiasts | 63.19% | 39.73x |
| Hiking Enthusiasts | 53.38% | 32.81x |
| Ski House Second Home Owners | 41.78% | 25.78x |
| Ski and Snowboard Apparel Shoppers | 44.61% | 25.55x |
| Fitness Activity Tracker Users | 37.06% | 22.81x |
| Western Canada Skiers and Snowboarders | 37.95% | 22.65x |
| Montana and Idaho Trip Planners | 40.01% | 22.61x |
| Cycling Enthusiasts | 33.22% | 21.76x |
| Sporting Goods Shoppers | 34.04% | 21.47x |
| Winter Apparel Shoppers | 38.92% | 21.47x |
Composition Percentage:
The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
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APPAREL RETAILERS
The Backpacking audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Backpacking audience is REI.
| Location | Composition | Index |
| REI | 0.06% | 3.72x |
| The North Face | 0.04% | 2.63x |
| Patagonia | 0.04% | 2.50x |
| Columbia | 0.02% | 1.67x |
| Urban Outfitters | 0.06% | 1.57x |
| American Apparel | 0.05% | 1.51x |
| Intermix | 0.01% | 1.38x |
| Madewell | 0.03% | 1.38x |
| Tommy Bahama | 0.02% | 1.26x |
| Bonobos | 0.04% | 1.21x |
Composition Percentage:
The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
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WEBSITES
The Backpacking audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Backpacking audience is gearinstitute.com.
| Website | Composition | Index |
| gearinstitute.com | 3.58% | 248.03x |
| sportiva.com | 4.89% | 225.16x |
| backpackinglight.com | 2.61% | 223.75x |
| alpsmountaineering.com | 1.61% | 214.69x |
| outdoorresearch.com | 5.25% | 203.85x |
| mountain-forecast.com | 2.54% | 195.68x |
| summithut.com | 1.71% | 182.28x |
| rei.com | 9.69% | 172.60x |
| garagegrowngear.com | 1.25% | 171.47x |
| outdoorproject.com | 27.12% | 168.08x |
Composition Percentage:
The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Backpacking audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.17% | 85.01x |
| Winter Sports & Gear | 11.51% | 59.60x |
| National Parks | 9.79% | 40.57x |
| Colorado Snow | 9.61% | 31.85x |
| Bags & Luggage | 4.52% | 26.68x |
| Action Sports | 3.58% | 24.09x |
| Survival Guides | 0.62% | 22.59x |
| US Cycling | 17.20% | 22.45x |
| Men's Dress Shirt Shopping | 2.23% | 20.79x |
| San Francisco Tourism | 2.91% | 19.56x |
Composition Percentage:
The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
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DEMOGRAPHICS
The Backpacking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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