Dstillery Audiences

BACKPACKING

Audience Size: 403.8 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 403.8 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 74.31% 27.47x
Ski House Second Home Owners 54.39% 25.80x
Sporting Goods Shoppers 40.80% 21.65x
Competitive Sports Participants 37.98% 21.60x
Indoor Cycling & Spinning Enthusiasts 34.64% 20.67x
Running Enthusiasts 32.36% 19.73x
Ski and Snowboard Enthusiasts 39.33% 19.61x
Mountain Biking Enthusiasts 45.56% 18.88x
Cycling Enthusiasts 43.40% 18.63x
Ski and Snowboard Apparel Shoppers 48.33% 18.45x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is REI.

Location Composition Index
REI 0.01% 5.05x
Eddie Bauer 0.01% 2.51x
J. Crew 0.01% 1.98x
Lane Bryant 0.02% 1.79x
White House Black Market 0.02% 1.55x
Mens Wearhouse 0.03% 1.47x
LOFT 0.02% 1.25x
Maurices 0.03% 1.14x
Victoria's Secret 0.02% 1.09x
Carhartt 0.17% 1.08x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is backpackinglight.com.

Website Composition Index
backpackinglight.com 17.09% 247.73x
rei.com 8.01% 237.82x
snewsnet.com 3.26% 237.78x
thebigoutside.com 4.31% 210.31x
gripped.com 12.01% 186.45x
theadventurejunkies.com 3.83% 172.33x
summitpost.org 25.43% 153.26x
powder.com 5.08% 146.42x
trailspace.com 4.77% 145.89x
theoutbound.com 22.08% 145.67x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 2.72% 120.81x
Action Sports 1.84% 74.98x
National Parks 0.68% 50.44x
Colorado Snow 4.16% 42.94x
Bags & Luggage 2.78% 40.83x
Fashion & Cosmetics 0.08% 37.40x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.74% 29.33x
US Cycling 19.61% 25.39x
Southern California Tourism 0.34% 19.56x
European Museums, Restaurants & Events 0.16% 18.62x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male