BACKPACKING

Audience Size: 1.1 Million Devices

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Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Backpacking audience.

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Hiking Enthusiasts.

Interest	Composition	Index
Hiking Enthusiasts	51.35%	24.17x
Ski House Second Home Owners	35.05%	18.00x
Cycling Enthusiasts	29.12%	16.05x
Montana and Idaho Trip Planners	38.39%	15.90x
Running Enthusiasts	24.65%	14.88x
Sporting Goods Shoppers	28.40%	14.77x
Competitive Sports Participants	25.32%	14.64x
Oregon Trip Planners	41.43%	14.46x
Subaru Vehicle Shoppers	27.65%	14.42x
Western Canada Skiers and Snowboarders	34.55%	14.30x

Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.

Index: A comparison of the Backpacking audience to the internet population.

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is REI.

Location	Composition	Index
REI	0.04%	3.46x
Patagonia	0.01%	2.55x
Columbia	0.01%	1.93x
The North Face	0.03%	1.90x
American Apparel	0.04%	1.81x
Madewell	0.02%	1.71x
Eddie Bauer	0.01%	1.42x
Free People	0.02%	1.40x
Urban Outfitters	0.04%	1.35x
Lululemon	0.04%	1.35x

Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.

Index: A comparison of the Backpacking audience to the internet population.

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is rockandice.com.

Website	Composition	Index
rockandice.com	1.35%	277.86x
nemoequipment.com	1.28%	249.39x
sportiva.com	3.63%	245.56x
gregorypacks.com	2.81%	243.03x
summitpost.org	4.64%	241.36x
backpackinglight.com	4.30%	239.13x
gearinstitute.com	5.81%	238.76x
outdoorresearch.com	4.32%	226.45x
alpsmountaineering.com	1.94%	211.70x
mountain-forecast.com	4.18%	198.47x

Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.

Index: A comparison of the Backpacking audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Winter Sports & Gear.

Content Affinity	Composition	Index
Winter Sports & Gear	9.54%	52.69x
National Parks	9.89%	36.93x
Colorado Snow	9.53%	27.31x
Bags & Luggage	3.80%	21.85x
US Cycling	15.11%	20.38x
Survival Guides	0.66%	17.84x
Action Sports	3.37%	17.60x
Assorted Topics #11347 (Family, Household Wellness, The Beach)	3.37%	16.48x
San Francisco Tourism	3.01%	15.76x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing)	4.21%	15.76x

Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.

Index: A comparison of the Backpacking audience to the internet population.

DEMOGRAPHICS

The Backpacking audience resonates most for the following age and income brackets.

Age

18-24

Income

$100,000-$149,999