Dstillery Audiences

BACKPACKING

Audience Size: 125.6 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 125.6 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 48.21% 45.04x
Rock Climbing Enthusiasts 77.13% 36.29x
Ski and Snowboard Enthusiasts 47.97% 33.38x
Ski House Second Home Owners 42.39% 29.10x
Indoor Cycling & Spinning Enthusiasts 40.88% 26.33x
Snowboard Enthusiasts 58.73% 25.79x
Sporting Goods Shoppers 25.34% 24.15x
Competitive Sports Participants 26.37% 22.57x
Aspen Trip Planners 34.42% 21.44x
Mountain Biking Enthusiasts 33.78% 21.32x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 4.33x
Lululemon 0.02% 3.43x
Gymboree 0.03% 2.39x
American Eagle Outfitters 0.02% 2.15x
Dressbarn 0.01% 1.97x
H&M 0.02% 1.74x
Old Navy 0.02% 1.68x
Victoria's Secret 0.02% 1.68x
Maurices 0.03% 1.51x
Zumiez 0.02% 1.48x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is gripped.com.

Website Composition Index
gripped.com 20.50% 383.10x
mountain-forecast.com 21.91% 352.58x
switchbacktravel.com 17.65% 323.81x
summitpost.org 48.14% 246.54x
backpacker.com 56.99% 165.87x
99boulders.com 8.16% 150.03x
climbing.com 19.85% 135.63x
explorersweb.com 6.87% 102.14x
bearfoottheory.com 6.24% 92.74x
bikerumor.com 7.68% 73.59x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 1.99% 229.59x
Action Sports 0.86% 101.27x
Colorado Snow 5.17% 44.51x
Fashion & Cosmetics 0.08% 37.40x
Bags & Luggage 1.82% 36.82x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.46% 32.39x
US Cycling 16.91% 27.40x
Southern California Tourism 0.28% 27.22x
Vancouver British Columbia Research Cluster 2.49% 24.79x
Parenting & Children's Activities 0.21% 19.56x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male