Dstillery Audiences

BACKPACKING

Audience Size: 841.4 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 841.4 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 63.19% 39.73x
Hiking Enthusiasts 53.38% 32.81x
Ski House Second Home Owners 41.78% 25.78x
Ski and Snowboard Apparel Shoppers 44.61% 25.55x
Fitness Activity Tracker Users 37.06% 22.81x
Western Canada Skiers and Snowboarders 37.95% 22.65x
Montana and Idaho Trip Planners 40.01% 22.61x
Cycling Enthusiasts 33.22% 21.76x
Sporting Goods Shoppers 34.04% 21.47x
Winter Apparel Shoppers 38.92% 21.47x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is REI.

Location Composition Index
REI 0.06% 3.72x
The North Face 0.04% 2.63x
Patagonia 0.04% 2.50x
Columbia 0.02% 1.67x
Urban Outfitters 0.06% 1.57x
American Apparel 0.05% 1.51x
Intermix 0.01% 1.38x
Madewell 0.03% 1.38x
Tommy Bahama 0.02% 1.26x
Bonobos 0.04% 1.21x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is gearinstitute.com.

Website Composition Index
gearinstitute.com 3.58% 248.03x
sportiva.com 4.89% 225.16x
backpackinglight.com 2.61% 223.75x
alpsmountaineering.com 1.61% 214.69x
outdoorresearch.com 5.25% 203.85x
mountain-forecast.com 2.54% 195.68x
summithut.com 1.71% 182.28x
rei.com 9.69% 172.60x
garagegrowngear.com 1.25% 171.47x
outdoorproject.com 27.12% 168.08x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.17% 85.01x
Winter Sports & Gear 11.51% 59.60x
National Parks 9.79% 40.57x
Colorado Snow 9.61% 31.85x
Bags & Luggage 4.52% 26.68x
Action Sports 3.58% 24.09x
Survival Guides 0.62% 22.59x
US Cycling 17.20% 22.45x
Men's Dress Shirt Shopping 2.23% 20.79x
San Francisco Tourism 2.91% 19.56x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male