Dstillery Audiences

BACKPACKING

Audience Size: 23.8 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 23.8 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 45.28% 66.13x
Rock Climbing Enthusiasts 76.81% 44.82x
Sporting Goods Shoppers 73.99% 42.29x
Ski and Snowboard Apparel Shoppers 47.85% 37.81x
Ski House Second Home Owners 64.91% 31.34x
Snowboard Enthusiasts 55.21% 31.06x
Aspen Trip Planners 27.48% 30.27x
Indoor Cycling & Spinning Enthusiasts 46.50% 28.83x
Ski and Snowboard Enthusiasts 53.99% 28.03x
Competitive Tri-Athletes 34.60% 26.88x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 2.62x
Lululemon 0.02% 2.01x
American Eagle Outfitters 0.03% 1.94x
Journeys 0.01% 1.44x
Lane Bryant 0.01% 1.32x
Maurices 0.01% 1.10x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is summitpost.org.

Website Composition Index
summitpost.org 56.08% 311.59x
backpacker.com 55.98% 227.46x
bikeradar.com 9.39% 55.82x
velonews.com 7.11% 55.66x
gearjunkie.com 36.45% 51.10x
snowbrains.com 10.21% 49.45x
snow-forecast.com 6.40% 43.53x
summitdaily.com 8.05% 41.98x
vaildaily.com 5.54% 39.26x
steamboatpilot.com 4.94% 38.98x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Bags & Luggage.

Content Affinity Composition Index
Bags & Luggage 2.27% 52.68x
Colorado Snow 4.84% 51.33x
Vancouver British Columbia Research Cluster 3.00% 46.60x
Fashion & Cosmetics 0.08% 37.40x
US Cycling 15.43% 37.20x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.22% 36.86x
Quebec Vacations 1.15% 25.44x
Canada Tax and Finance Research Cluster 0.59% 21.95x
Running & Marathons 9.22% 21.42x
Beer, Wine & Alcohol 0.41% 20.64x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male