Dstillery Audiences

BACKPACKING

Audience Size: 1.1 Million Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Hiking Enthusiasts.

Interest Composition Index
Hiking Enthusiasts 51.35% 24.17x
Ski House Second Home Owners 35.05% 18.00x
Cycling Enthusiasts 29.12% 16.05x
Montana and Idaho Trip Planners 38.39% 15.90x
Running Enthusiasts 24.65% 14.88x
Sporting Goods Shoppers 28.40% 14.77x
Competitive Sports Participants 25.32% 14.64x
Oregon Trip Planners 41.43% 14.46x
Subaru Vehicle Shoppers 27.65% 14.42x
Western Canada Skiers and Snowboarders 34.55% 14.30x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is REI.

Location Composition Index
REI 0.04% 3.46x
Patagonia 0.01% 2.55x
Columbia 0.01% 1.93x
The North Face 0.03% 1.90x
American Apparel 0.04% 1.81x
Madewell 0.02% 1.71x
Eddie Bauer 0.01% 1.42x
Free People 0.02% 1.40x
Urban Outfitters 0.04% 1.35x
Lululemon 0.04% 1.35x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is rockandice.com.

Website Composition Index
rockandice.com 1.35% 277.86x
nemoequipment.com 1.28% 249.39x
sportiva.com 3.63% 245.56x
gregorypacks.com 2.81% 243.03x
summitpost.org 4.64% 241.36x
backpackinglight.com 4.30% 239.13x
gearinstitute.com 5.81% 238.76x
outdoorresearch.com 4.32% 226.45x
alpsmountaineering.com 1.94% 211.70x
mountain-forecast.com 4.18% 198.47x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 9.54% 52.69x
National Parks 9.89% 36.93x
Colorado Snow 9.53% 27.31x
Bags & Luggage 3.80% 21.85x
US Cycling 15.11% 20.38x
Survival Guides 0.66% 17.84x
Action Sports 3.37% 17.60x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 3.37% 16.48x
San Francisco Tourism 3.01% 15.76x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 4.21% 15.76x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999