Dstillery Audiences

BACKPACKING

Audience Size: 522.1 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 522.1 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 80.37% 29.94x
Ski House Second Home Owners 56.69% 24.42x
Ski and Snowboard Apparel Shoppers 53.31% 23.33x
Hiking Enthusiasts 57.85% 23.17x
Sporting Goods Shoppers 47.10% 20.09x
Nature and Outdoors Book Readers 40.57% 19.74x
Western Canada Skiers and Snowboarders 35.80% 19.65x
Winter Apparel Shoppers 47.37% 19.09x
Telluride Trip Planners 48.20% 19.09x
Ski and Snowboard Enthusiasts 41.42% 18.46x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.77x
Carhartt 0.15% 1.49x
Mens Wearhouse 0.02% 1.37x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is sportiva.com.

Website Composition Index
sportiva.com 4.12% 310.34x
backcountryskiingcanada.com 2.79% 274.57x
outdoorresearch.com 3.66% 266.94x
backpackinglight.com 3.31% 250.95x
gripped.com 5.35% 210.01x
nols.edu 4.78% 203.23x
outdoorproject.com 21.28% 196.00x
summitpost.org 25.90% 181.90x
backcountrygear.com 6.29% 169.79x
alltrails.com 17.76% 167.57x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 11.11% 89.53x
National Parks 7.04% 55.83x
Action Sports 3.45% 47.48x
Colorado Snow 6.08% 45.87x
Bags & Luggage 3.93% 32.41x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.28% 28.16x
US Cycling 18.37% 28.03x
Men's Dress Shirt Shopping 0.98% 25.11x
San Francisco Tourism 0.92% 23.63x
Scuba Diving 0.22% 22.64x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male