Dstillery Audiences

BACKPACKING

Audience Size: 537.2 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 537.2 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 73.27% 26.52x
Ski House Second Home Owners 50.14% 23.55x
Ski and Snowboard Apparel Shoppers 49.59% 20.57x
Sporting Goods Shoppers 36.63% 19.77x
Competitive Sports Participants 33.43% 19.59x
Ski and Snowboard Enthusiasts 38.87% 18.60x
Cycling Enthusiasts 40.11% 18.10x
Indoor Cycling & Spinning Enthusiasts 29.46% 17.99x
Hiking Enthusiasts 50.90% 17.46x
Running Enthusiasts 28.02% 17.23x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.94x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is genuineguidegear.com.

Website Composition Index
genuineguidegear.com 2.20% 227.33x
enlightenedequipment.com 2.10% 211.72x
outdoorresearch.com 1.98% 208.34x
backpackinglight.com 15.50% 191.26x
outdoorproject.com 5.72% 185.21x
gripped.com 8.03% 174.12x
garagegrowngear.com 2.12% 170.56x
snewsnet.com 5.87% 166.60x
rei.com 15.26% 166.21x
thebigoutside.com 3.90% 151.21x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 4.73% 99.16x
Action Sports 2.56% 65.98x
National Parks 1.07% 44.11x
Colorado Snow 3.83% 40.96x
Bags & Luggage 2.67% 39.77x
Men's Dress Shirt Shopping 0.15% 26.45x
US Cycling 18.12% 25.42x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.46% 24.20x
Southern California Tourism 0.39% 19.01x
Shoes & Accessories 0.71% 18.58x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male