Dstillery Audiences

BACKPACKING

Audience Size: 1 Million Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Hiking Enthusiasts.

Interest Composition Index
Hiking Enthusiasts 52.33% 24.45x
Ski House Second Home Owners 36.47% 19.43x
Ski and Snowboard Apparel Shoppers 41.27% 17.94x
Cycling Enthusiasts 29.95% 17.28x
Montana and Idaho Trip Planners 38.27% 16.65x
Sporting Goods Shoppers 29.01% 16.02x
Competitive Sports Participants 26.38% 15.54x
Western Canada Skiers and Snowboarders 35.01% 15.52x
Running Enthusiasts 26.28% 15.50x
Subaru Vehicle Shoppers 27.38% 15.45x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is REI.

Location Composition Index
REI 0.05% 3.19x
Columbia 0.03% 2.81x
Patagonia 0.02% 2.48x
The North Face 0.05% 2.28x
Lorna Jane 0.01% 2.14x
Free People 0.03% 1.82x
Eddie Bauer 0.02% 1.72x
Madewell 0.03% 1.71x
Abercrombie & Fitch 0.03% 1.50x
Urban Outfitters 0.05% 1.45x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is backcountryskiingcanada.com.

Website Composition Index
backcountryskiingcanada.com 1.52% 267.52x
gearinstitute.com 4.98% 245.48x
sportiva.com 3.79% 240.25x
backpackinglight.com 3.68% 234.68x
gregorypacks.com 2.81% 231.23x
summitpost.org 6.29% 215.35x
outdoorresearch.com 4.80% 213.95x
alpsmountaineering.com 1.91% 207.43x
mountain-forecast.com 3.55% 197.85x
summithut.com 2.01% 174.77x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 11.02% 50.57x
National Parks 9.65% 37.71x
Colorado Snow 9.52% 27.59x
Bags & Luggage 4.30% 22.80x
US Cycling 15.49% 21.50x
Survival Guides 0.69% 18.67x
Action Sports 3.49% 17.51x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 4.38% 16.60x
Running & Marathons 19.11% 16.48x
San Francisco Tourism 2.99% 16.43x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male