Dstillery Audiences

BACKPACKING

Audience Size: 533.4 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 533.4 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 72.58% 25.80x
Ski House Second Home Owners 50.12% 23.06x
Competitive Sports Participants 34.37% 19.75x
Sporting Goods Shoppers 36.83% 19.47x
Ski and Snowboard Apparel Shoppers 51.01% 18.54x
Hiking Enthusiasts 51.77% 18.33x
Indoor Cycling & Spinning Enthusiasts 30.34% 18.23x
Ski and Snowboard Enthusiasts 36.90% 18.08x
Cycling Enthusiasts 41.47% 17.31x
Running Enthusiasts 29.02% 17.13x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 2.18x
Carhartt 0.12% 1.26x
Victoria's Secret 0.01% 0.86x
Maurices 0.01% 0.84x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is genuineguidegear.com.

Website Composition Index
genuineguidegear.com 2.10% 201.92x
gripped.com 6.13% 195.80x
backpackinglight.com 13.58% 192.12x
outdoorresearch.com 1.86% 189.61x
outdoorproject.com 8.63% 182.03x
enlightenedequipment.com 2.85% 177.42x
garagegrowngear.com 2.39% 157.45x
snewsnet.com 5.89% 154.16x
summitpost.org 19.88% 152.43x
rei.com 19.12% 147.10x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 4.46% 92.95x
Action Sports 2.42% 60.24x
National Parks 1.55% 46.74x
Colorado Snow 3.15% 41.62x
Bags & Luggage 2.54% 40.82x
US Cycling 18.26% 26.90x
Men's Dress Shirt Shopping 0.22% 26.32x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.19% 23.46x
Sports - Golf, Hunting, Fishing 0.14% 20.23x
Running & Marathons 13.62% 19.17x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male