Dstillery Audiences

BACKPACKING

Audience Size: 981.5 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 981.5 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 61.38% 30.41x
Hiking Enthusiasts 54.62% 24.63x
Ski House Second Home Owners 39.71% 20.95x
Ski and Snowboard Apparel Shoppers 44.33% 19.20x
Fitness Activity Tracker Users 36.53% 17.98x
Cycling Enthusiasts 32.73% 17.75x
Montana and Idaho Trip Planners 41.37% 17.62x
Sporting Goods Shoppers 32.55% 17.12x
Western Canada Skiers and Snowboarders 37.98% 16.80x
Nature and Outdoors Book Readers 32.13% 16.79x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is REI.

Location Composition Index
REI 0.07% 3.74x
LL Bean 0.02% 2.68x
Columbia 0.02% 2.22x
The North Face 0.05% 2.18x
Patagonia 0.04% 2.04x
Everlane 0.01% 1.99x
American Apparel 0.06% 1.57x
Express Outlets 0.01% 1.42x
Carhartt 0.17% 1.25x
Lorna Jane 0.01% 1.25x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is backcountryskiingcanada.com.

Website Composition Index
backcountryskiingcanada.com 1.56% 291.51x
gearinstitute.com 3.90% 278.43x
sportiva.com 4.16% 259.37x
backpackinglight.com 2.87% 258.98x
alpsmountaineering.com 1.77% 235.06x
outdoorresearch.com 4.80% 229.98x
mountain-forecast.com 2.83% 222.60x
summithut.com 1.88% 202.22x
summitpost.org 10.67% 199.76x
wilderness.org 1.92% 190.00x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.19% 79.22x
Winter Sports & Gear 11.98% 54.72x
National Parks 9.72% 41.11x
Colorado Snow 9.63% 30.93x
Bags & Luggage 4.46% 26.54x
US Cycling 15.81% 23.85x
Action Sports 3.60% 21.39x
Survival Guides 0.64% 20.91x
Men's Dress Shirt Shopping 2.46% 19.91x
San Francisco Tourism 3.01% 19.24x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male