Dstillery Audiences

BACKPACKING

Audience Size: 617.9 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 617.9 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 77.46% 30.42x
Hiking Enthusiasts 61.24% 25.52x
Ski House Second Home Owners 55.12% 23.05x
Ski and Snowboard Apparel Shoppers 52.12% 22.15x
Western Canada Skiers and Snowboarders 39.99% 20.55x
Sporting Goods Shoppers 44.90% 19.86x
Nature and Outdoors Book Readers 42.89% 19.57x
Telluride Trip Planners 49.38% 19.51x
Fitness Activity Tracker Users 46.65% 18.67x
Winter Apparel Shoppers 46.48% 18.67x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is REI.

Location Composition Index
REI 0.04% 3.35x
Patagonia 0.02% 2.99x
The North Face 0.03% 2.71x
Ralph Lauren 0.02% 2.32x
Bonobos 0.03% 1.81x
Free People 0.02% 1.54x
Columbia 0.01% 1.46x
Eddie Bauer 0.02% 1.37x
Kate Spade 0.03% 1.37x
Johnston and Murphy 0.16% 1.36x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is thehikinglife.com.

Website Composition Index
thehikinglife.com 3.69% 338.86x
sportiva.com 5.72% 295.16x
gregorypacks.com 3.61% 281.31x
outdoorresearch.com 5.17% 276.64x
outdoorretailer.com 2.52% 220.49x
outdoorproject.com 24.66% 220.41x
gripped.com 5.92% 209.36x
summitpost.org 26.67% 204.68x
rei.com 9.50% 202.86x
nols.edu 6.45% 197.27x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.15% 118.42x
Winter Sports & Gear 10.51% 79.24x
National Parks 9.84% 48.85x
Colorado Snow 8.69% 39.55x
Action Sports 3.22% 36.28x
Bags & Luggage 3.86% 28.65x
Survival Guides 0.45% 27.82x
US Cycling 19.31% 24.76x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.82% 24.10x
Men's Dress Shirt Shopping 1.41% 23.60x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male