Dstillery Audiences

BACKPACKING

Audience Size: 633.1 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 633.1 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 73.74% 25.34x
Ski House Second Home Owners 53.02% 22.96x
Competitive Sports Participants 36.69% 19.31x
Sporting Goods Shoppers 39.33% 19.01x
Ski and Snowboard Apparel Shoppers 48.85% 18.57x
Ski and Snowboard Enthusiasts 38.21% 18.00x
Indoor Cycling & Spinning Enthusiasts 32.64% 17.77x
Hiking Enthusiasts 51.52% 17.61x
Running Enthusiasts 31.50% 17.38x
Cycling Enthusiasts 41.85% 17.38x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is REI.

Location Composition Index
REI 0.01% 5.36x
LOFT 0.03% 2.31x
Talbots 0.01% 2.13x
H&M 0.01% 2.07x
Michael Kors 0.01% 2.03x
Gap 0.02% 2.01x
J. Crew 0.01% 1.78x
Chicos 0.02% 1.66x
Gymboree 0.01% 1.47x
Jos A. Bank Clothiers 0.01% 1.33x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is backpackinglight.com.

Website Composition Index
backpackinglight.com 16.86% 199.96x
outdoorproject.com 4.20% 197.85x
rei.com 11.23% 186.30x
snewsnet.com 4.44% 185.85x
gripped.com 10.11% 168.88x
thebigoutside.com 4.44% 167.32x
outdoorsmagic.com 1.78% 157.29x
halfwayanywhere.com 2.63% 148.02x
fs.fed.us 1.55% 132.30x
backpacker.com 49.80% 129.44x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 3.83% 106.11x
Action Sports 2.30% 68.80x
National Parks 0.97% 43.47x
Colorado Snow 4.02% 39.47x
Bags & Luggage 2.65% 36.57x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.60% 24.58x
US Cycling 19.17% 22.63x
Men's Dress Shirt Shopping 0.09% 21.22x
European Museums, Restaurants & Events 0.27% 19.10x
Shoes & Accessories 0.48% 18.11x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male