Dstillery Audiences

BACKPACKING

Audience Size: 575.7 Thousand Devices

Explore the Backpacking Audience

Below you'll find more information about the Backpacking audience, broken down in different categories based on their digital and physical behaviors. These are 575.7 thousand unique devices whose actions qualify for the Backpacking audience.

Dstillery Crafted Audiences

INTERESTS

The Backpacking audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Backpacking audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 79.84% 26.29x
Hiking Enthusiasts 61.09% 22.19x
Ski and Snowboard Apparel Shoppers 54.10% 20.23x
Ski House Second Home Owners 58.25% 19.90x
Western Canada Skiers and Snowboarders 38.47% 18.09x
Nature and Outdoors Book Readers 44.02% 16.90x
Telluride Trip Planners 50.81% 16.76x
Sporting Goods Shoppers 48.56% 16.61x
Winter Apparel Shoppers 48.65% 16.53x
Cycling Enthusiasts 45.45% 15.88x
Composition Percentage: The overlap percentage between the Backpacking audience and the Interest attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Backpacking audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Backpacking audience is REI.

Location Composition Index
REI 0.05% 5.00x
Patagonia 0.03% 3.64x
The North Face 0.04% 2.59x
Columbia 0.02% 2.24x
Uniqlo 0.02% 1.87x
Bonobos 0.02% 1.69x
Urban Outfitters 0.04% 1.47x
American Apparel 0.03% 1.32x
Tommy Bahama 0.02% 1.31x
Club Monaco 0.01% 1.25x
Composition Percentage: The overlap percentage between the Backpacking audience and the Location attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Web Insights

WEBSITES

The Backpacking audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Backpacking audience is thehikinglife.com.

Website Composition Index
thehikinglife.com 3.84% 314.14x
sportiva.com 5.46% 290.30x
gregorypacks.com 3.29% 270.38x
backcountryskiingcanada.com 2.48% 258.36x
outdoorresearch.com 4.72% 254.04x
backpackinglight.com 3.34% 234.76x
outdoorretailer.com 2.21% 205.94x
gripped.com 6.58% 193.08x
outdoorproject.com 22.26% 193.02x
nols.edu 5.87% 190.71x
Composition Percentage: The overlap percentage between the Backpacking audience and the Web attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Backpacking audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.14% 119.84x
Winter Sports & Gear 11.64% 74.72x
National Parks 8.57% 46.80x
Colorado Snow 7.33% 38.79x
Action Sports 3.39% 36.40x
Bags & Luggage 4.03% 27.92x
Survival Guides 0.44% 27.05x
US Cycling 18.73% 24.79x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 4.87% 23.17x
Handyman Tools 0.02% 21.45x
Composition Percentage: The overlap percentage between the Backpacking audience and the Content Affinity attribute.
Index: A comparison of the Backpacking audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Backpacking audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male