Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 4.1 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 29.81% 13.27x
Retired Government Employees 29.91% 13.14x
Liberal News Readers 21.76% 12.84x
Financial Business Intelligence Researchers 20.41% 11.65x
Cholesterol Researchers 17.70% 11.34x
Tampa and St Petersburg Trip Planners 20.58% 11.24x
Advertising Professionals 19.19% 11.23x
Financial News Readers 18.86% 11.20x
TV Advertising Professionals 17.93% 10.95x
Boston Trip Planners 18.41% 10.63x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is LOFT.

Location Composition Index
LOFT 0.02% 1.31x
Old Navy 0.03% 1.03x
Banana Republic 0.01% 0.93x
Lane Bryant 0.01% 0.91x
Dressbarn 0.01% 0.90x
Chicos 0.01% 0.90x
White House Black Market 0.01% 0.88x
Victoria's Secret 0.02% 0.86x
Mens Wearhouse 0.02% 0.84x
Journeys 0.02% 0.83x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is nottinghammd.com.

Website Composition Index
nottinghammd.com 1.53% 41.78x
wbal.com 4.42% 39.48x
maryland.gov 1.53% 38.37x
visitmaryland.org 4.63% 33.36x
somdnews.com 1.02% 33.30x
capitalgazette.com 11.34% 33.15x
peoples-law.org 2.80% 32.97x
wbaltv.com 32.22% 32.80x
russellstreetreport.com 2.15% 32.48x
mocoshow.com 2.57% 31.80x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 15.81% 15.79x
Delaware Cluster 5.52% 14.20x
Virginia Athletics 0.15% 10.28x
Mid-Atlantic Beaches 0.05% 9.93x
Australia & New Zealand Media 1.54% 9.83x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.01% 9.74x
Assorted Topics (Viral Media, Paid Traffic) 12.30% 9.66x
London Tourism & Events 0.02% 9.58x
Public Policy Media 1.13% 9.55x
Right Wing Blogs - Political Activism 0.03% 9.54x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male