Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 1.1 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Washington DC Trip Planners.

Interest Composition Index
Washington DC Trip Planners 16.37% 15.59x
Baltimore Ravens Fans 29.32% 15.50x
Retired Government Employees 5.40% 12.98x
COVID Testing Researchers 6.13% 12.01x
Baltimore Orioles Fans 30.43% 11.65x
Federal Government Discount Researchers 14.01% 11.47x
Federal Employees 17.50% 11.33x
Advertising Professionals 12.67% 11.22x
Philadelphia Trip Planners 19.03% 10.40x
Washington Nationals Fans 20.62% 10.25x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Talbots.

Location Composition Index
Talbots 0.01% 4.38x
LOFT 0.01% 3.06x
H&M 0.01% 2.91x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is wbal.com.

Website Composition Index
wbal.com 3.62% 112.29x
nottinghammd.com 6.81% 102.91x
baltimore.cbslocal.com 16.28% 101.26x
foxbaltimore.com 34.29% 91.48x
capitalgazette.com 7.43% 87.36x
peoples-law.org 3.49% 84.61x
wbaltv.com 42.30% 83.91x
visitmaryland.org 3.36% 76.90x
nbcwashington.com 20.56% 73.18x
wjla.com 37.98% 72.71x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 15.97% 35.19x
Delaware Cluster 5.40% 20.14x
Virginia Athletics 0.07% 11.48x
Virginia News 17.63% 11.00x
Fire Fighting 0.03% 9.13x
Assorted Topics (Viral Media, Paid Traffic) 7.02% 9.11x
Lacrosse College Athletics 0.07% 8.74x
Space & National Security 2.03% 8.33x
Meeting Planning & Hotels 0.01% 8.20x
Environmental Conservation 0.02% 8.01x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male