Explore the Baltimore Cluster Audience
Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Baltimore Cluster audience.
INTERESTS
The Baltimore Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Baltimore Cluster audience is Federal Employee Benefits Researchers.
| Interest | Composition | Index |
| Federal Employee Benefits Researchers | 26.84% | 17.62x |
| Retired Government Employees | 25.75% | 17.46x |
| Financial Business Intelligence Researchers | 10.87% | 12.83x |
| Baltimore Ravens Fans | 30.31% | 12.64x |
| Advertising Professionals | 11.04% | 12.44x |
| COVID Testing Researchers | 7.09% | 11.24x |
| Cholesterol Researchers | 4.01% | 11.10x |
| Washington DC Trip Planners | 17.28% | 11.08x |
| Breast Cancer Fund Raisers | 6.10% | 11.03x |
| TV Advertising Professionals | 7.75% | 10.95x |
Composition Percentage:
The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
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APPAREL RETAILERS
The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.03% | 2.78x |
| Lululemon | 0.02% | 1.99x |
| H&M | 0.03% | 1.91x |
| Forever 21 | 0.01% | 1.83x |
| Hollister | 0.01% | 1.47x |
| White House Black Market | 0.02% | 1.40x |
| Michael Kors | 0.01% | 1.37x |
| Chicos | 0.02% | 1.16x |
| J. Crew | 0.01% | 1.14x |
| Zumiez | 0.03% | 1.06x |
Composition Percentage:
The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
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WEBSITES
The Baltimore Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Baltimore Cluster audience is wbal.com.
| Website | Composition | Index |
| wbal.com | 4.27% | 81.60x |
| nottinghammd.com | 3.83% | 76.01x |
| baltimore.cbslocal.com | 28.83% | 69.18x |
| capitalgazette.com | 7.48% | 66.72x |
| wbaltv.com | 38.12% | 64.96x |
| peoples-law.org | 3.44% | 61.93x |
| foxbaltimore.com | 35.11% | 60.35x |
| russellstreetreport.com | 5.06% | 56.94x |
| visitmaryland.org | 3.76% | 56.23x |
| wjla.com | 35.25% | 54.57x |
Composition Percentage:
The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 17.11% | 24.49x |
| Delaware Cluster | 5.63% | 15.87x |
| Senior Care | 0.01% | 13.89x |
| Environmental Conservation | 0.02% | 10.92x |
| Lacrosse College Athletics | 0.11% | 10.86x |
| San Francisco Bay Area Cluster | 6.01% | 9.98x |
| Virginia Athletics | 0.07% | 9.59x |
| Virginia News | 17.77% | 9.50x |
| Northern California Cluster | 4.63% | 9.19x |
| Cuba & Mexico Media | 0.01% | 9.14x |
Composition Percentage:
The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
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DEMOGRAPHICS
The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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