Explore the Baltimore Cluster Audience
Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Baltimore Cluster audience.
INTERESTS
The Baltimore Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Baltimore Cluster audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 34.42% | 13.55x |
| Federal Employee Benefits Researchers | 34.47% | 13.51x |
| Baltimore Ravens Fans | 30.90% | 12.03x |
| Liberal News Readers | 26.10% | 11.40x |
| Penn State Nittany Lions Fans | 25.82% | 10.60x |
| Mid-Atlantic Voters | 30.03% | 10.45x |
| Financial Business Intelligence Researchers | 25.46% | 10.39x |
| Conservative News Readers | 26.43% | 10.29x |
| Tampa and St Petersburg Trip Planners | 23.58% | 10.09x |
| UConn Huskies Fans | 24.97% | 9.96x |
Composition Percentage:
The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
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APPAREL RETAILERS
The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.15% | 1.91x |
| Jos A. Bank Clothiers | 0.49% | 1.90x |
| Uniqlo | 0.03% | 1.75x |
| J. Crew | 0.07% | 1.49x |
| Madewell | 0.03% | 1.48x |
| Mens Wearhouse | 0.62% | 1.41x |
| Ann Taylor | 0.03% | 1.39x |
| Talbots | 0.05% | 1.35x |
| White House Black Market | 0.41% | 1.34x |
| Johnston and Murphy | 0.54% | 1.29x |
Composition Percentage:
The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
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WEBSITES
The Baltimore Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Baltimore Cluster audience is nottinghammd.com.
| Website | Composition | Index |
| nottinghammd.com | 1.57% | 80.39x |
| wbal.com | 5.39% | 73.65x |
| carrollcountytimes.com | 3.72% | 69.97x |
| visitmaryland.org | 3.74% | 68.47x |
| aacounty.org | 4.99% | 67.44x |
| peoples-law.org | 1.43% | 66.75x |
| bcpl.info | 1.19% | 65.11x |
| foxbaltimore.com | 15.48% | 63.54x |
| bethesdamagazine.com | 1.10% | 61.16x |
| russellstreetreport.com | 1.21% | 58.39x |
Composition Percentage:
The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.02% | 20.64x |
| Washington & Northern Virginia | 25.50% | 18.00x |
| Delaware Cluster | 8.14% | 17.80x |
| Lacrosse College Athletics | 1.40% | 13.82x |
| Virginia Athletics | 0.59% | 13.34x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.15% | 12.41x |
| Middle East News | 4.95% | 12.38x |
| Cars, Travel & Food | 0.40% | 11.98x |
| Local & Travel England - North Midlands | 0.04% | 11.46x |
| Assorted Topics (Viral Media, Paid Traffic) | 9.34% | 11.24x |
Composition Percentage:
The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
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DEMOGRAPHICS
The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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