Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 3.1 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 24.94% 17.22x
Federal Employee Benefits Researchers 25.52% 17.04x
Baltimore Ravens Fans 23.72% 15.32x
Liberal News Readers 19.59% 14.03x
Mid-Atlantic Voters 24.47% 13.37x
Financial Business Intelligence Researchers 18.95% 12.99x
Conservative News Readers 18.31% 12.24x
Social Liberals 17.58% 12.09x
Tampa and St Petersburg Trip Planners 16.44% 11.96x
Penn State Nittany Lions Fans 18.42% 11.93x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.02% 2.24x
Jos A. Bank Clothiers 0.59% 1.99x
Johnston and Murphy 0.25% 1.80x
Bonobos 0.10% 1.74x
Uniqlo 0.03% 1.73x
LOFT 0.11% 1.50x
Abercrombie & Fitch 0.06% 1.49x
J. Crew 0.08% 1.46x
H&M 0.10% 1.45x
REI 0.02% 1.44x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is nottinghammd.com.

Website Composition Index
nottinghammd.com 1.61% 88.72x
mpssaa.org 1.01% 81.09x
wbal.com 5.23% 79.26x
citypaper.com 1.04% 76.23x
aacounty.org 5.55% 73.50x
visitmaryland.org 5.27% 72.76x
peoples-law.org 2.01% 71.71x
carrollcountytimes.com 4.96% 70.97x
foxbaltimore.com 11.42% 70.90x
howardcc.edu 1.74% 67.95x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 22.96x
Delaware Cluster 7.46% 18.68x
Washington & Northern Virginia 26.08% 18.41x
Lacrosse College Athletics 1.67% 15.39x
Virginia Athletics 0.67% 13.92x
Middle East News 4.92% 12.88x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 12.48x
Assorted Topics (Viral Media, Paid Traffic) 7.66% 12.23x
Cars, Travel & Food 0.45% 11.84x
Mid-Atlantic Beaches 0.28% 11.57x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male