Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 4.6 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 27.49% 12.64x
Retired Government Employees 27.86% 12.45x
Liberal News Readers 21.84% 10.63x
Baltimore Ravens Fans 27.83% 10.13x
Financial Business Intelligence Researchers 20.03% 9.72x
Mid-Atlantic Voters 25.44% 9.58x
Conservative News Readers 20.83% 9.41x
Financial News Readers 18.82% 9.32x
Tampa and St Petersburg Trip Planners 20.09% 9.15x
Advertising Professionals 19.11% 9.12x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.18x
Mens Wearhouse 0.01% 1.13x
Carhartt 0.10% 0.77x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is aacounty.org.

Website Composition Index
aacounty.org 1.47% 45.76x
nottinghammd.com 1.34% 44.30x
wbal.com 6.26% 39.37x
marylandreporter.com 1.18% 36.87x
foxbaltimore.com 19.26% 36.67x
russellstreetreport.com 1.47% 36.43x
maryland.gov 1.25% 36.15x
baltimoremagazine.com 1.43% 35.80x
somdnews.com 1.57% 35.01x
visitmaryland.org 4.28% 34.84x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 21.73% 15.56x
Delaware Cluster 8.16% 15.49x
Cars, Travel & Food 0.02% 12.91x
Virginia Athletics 0.24% 12.05x
Right Wing Blogs - Political Activism 0.20% 11.57x
Lacrosse College Athletics 0.54% 10.91x
Environmental Conservation 0.05% 10.05x
Mid-Atlantic Beaches 0.15% 10.00x
Assorted Topics (Viral Media, Paid Traffic) 0.03% 9.94x
Fox News Content Consumers 8.48% 9.83x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male