Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 3.3 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 32.70% 14.68x
Federal Employee Benefits Researchers 32.65% 14.67x
Liberal News Readers 23.54% 14.67x
Financial Business Intelligence Researchers 22.18% 12.92x
Financial News Readers 21.00% 12.86x
Tampa and St Petersburg Trip Planners 22.61% 12.77x
Advertising Professionals 21.78% 12.77x
Cholesterol Researchers 18.99% 12.39x
TV Advertising Professionals 20.00% 12.13x
Philadelphia Trip Planners 21.92% 12.13x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.56x
Chicos 0.01% 1.38x
Maurices 0.01% 0.84x
Carhartt 0.09% 0.82x
The Childrens Place 0.01% 0.79x
Old Navy 0.01% 0.73x
Journeys 0.01% 0.71x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is nottinghammd.com.

Website Composition Index
nottinghammd.com 1.12% 53.17x
wbal.com 5.12% 49.29x
foxbaltimore.com 14.60% 45.89x
maryland.gov 1.20% 45.52x
visitmaryland.org 4.93% 42.73x
somdnews.com 1.14% 42.33x
capitalgazette.com 12.84% 41.13x
russellstreetreport.com 2.36% 40.49x
peoples-law.org 2.34% 39.55x
wbaltv.com 36.68% 39.54x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 6.48% 19.16x
Washington & Northern Virginia 18.28% 19.06x
Virginia Athletics 0.15% 15.45x
Lacrosse College Athletics 0.27% 14.01x
Right Wing Blogs - Political Activism 0.09% 12.63x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 12.42x
Mid-Atlantic Beaches 0.11% 12.29x
Public Policy Media 1.77% 12.15x
Fox News Content Consumers 6.58% 11.58x
Assorted Topics (Viral Media, Paid Traffic) 13.37% 11.56x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male