Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 3 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 34.42% 13.55x
Federal Employee Benefits Researchers 34.47% 13.51x
Baltimore Ravens Fans 30.90% 12.03x
Liberal News Readers 26.10% 11.40x
Penn State Nittany Lions Fans 25.82% 10.60x
Mid-Atlantic Voters 30.03% 10.45x
Financial Business Intelligence Researchers 25.46% 10.39x
Conservative News Readers 26.43% 10.29x
Tampa and St Petersburg Trip Planners 23.58% 10.09x
UConn Huskies Fans 24.97% 9.96x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Bonobos.

Location Composition Index
Bonobos 0.15% 1.91x
Jos A. Bank Clothiers 0.49% 1.90x
Uniqlo 0.03% 1.75x
J. Crew 0.07% 1.49x
Madewell 0.03% 1.48x
Mens Wearhouse 0.62% 1.41x
Ann Taylor 0.03% 1.39x
Talbots 0.05% 1.35x
White House Black Market 0.41% 1.34x
Johnston and Murphy 0.54% 1.29x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is nottinghammd.com.

Website Composition Index
nottinghammd.com 1.57% 80.39x
wbal.com 5.39% 73.65x
carrollcountytimes.com 3.72% 69.97x
visitmaryland.org 3.74% 68.47x
aacounty.org 4.99% 67.44x
peoples-law.org 1.43% 66.75x
bcpl.info 1.19% 65.11x
foxbaltimore.com 15.48% 63.54x
bethesdamagazine.com 1.10% 61.16x
russellstreetreport.com 1.21% 58.39x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 20.64x
Washington & Northern Virginia 25.50% 18.00x
Delaware Cluster 8.14% 17.80x
Lacrosse College Athletics 1.40% 13.82x
Virginia Athletics 0.59% 13.34x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 12.41x
Middle East News 4.95% 12.38x
Cars, Travel & Food 0.40% 11.98x
Local & Travel England - North Midlands 0.04% 11.46x
Assorted Topics (Viral Media, Paid Traffic) 9.34% 11.24x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male