Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 2.4 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 30.17% 11.10x
Retired Government Employees 30.20% 11.00x
Liberal News Readers 23.27% 10.07x
Financial Business Intelligence Researchers 21.47% 9.18x
Financial News Readers 20.42% 8.95x
Advertising Professionals 20.97% 8.79x
Tampa and St Petersburg Trip Planners 21.59% 8.75x
Conservative News Readers 22.17% 8.54x
TV Advertising Professionals 19.45% 8.44x
Cholesterol Researchers 19.65% 8.42x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.97x
Dressbarn 0.01% 1.59x
White House Black Market 0.01% 1.52x
LOFT 0.01% 1.38x
Chicos 0.01% 1.31x
Journeys 0.01% 1.16x
Mens Wearhouse 0.01% 1.09x
Victoria's Secret 0.01% 1.05x
The Childrens Place 0.01% 1.05x
Carhartt 0.12% 0.87x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is aacounty.org.

Website Composition Index
aacounty.org 1.06% 40.27x
nottinghammd.com 1.26% 38.59x
wbal.com 5.68% 35.21x
maryland.gov 1.32% 32.74x
foxbaltimore.com 16.98% 32.50x
baltimoremagazine.com 1.09% 32.16x
somdnews.com 1.43% 31.21x
russellstreetreport.com 1.72% 30.51x
capitalgazette.com 13.14% 30.40x
visitmaryland.org 5.66% 30.24x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 8.08% 13.87x
Washington & Northern Virginia 21.90% 13.48x
Virginia Athletics 0.23% 11.82x
Lacrosse College Athletics 0.45% 10.10x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 9.99x
Right Wing Blogs - Political Activism 0.14% 9.84x
Cars, Travel & Food 0.01% 9.84x
Local & Travel England - North Midlands 0.06% 9.42x
Environmental Conservation 0.05% 8.71x
Public Policy Media 2.41% 8.54x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male