Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 2.3 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 26.66% 15.52x
Retired Government Employees 26.32% 15.24x
Liberal News Readers 14.71% 14.05x
Financial Business Intelligence Researchers 14.36% 11.67x
Financial News Readers 11.96% 11.26x
Cholesterol Researchers 8.41% 11.13x
Advertising Professionals 14.20% 11.04x
Tampa and St Petersburg Trip Planners 13.81% 10.90x
Baltimore Ravens Fans 25.64% 10.86x
Law Enforcement Officers 18.47% 10.32x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Journeys.

Location Composition Index
Journeys 0.02% 1.15x
Mens Wearhouse 0.01% 0.95x
Old Navy 0.01% 0.87x
The Childrens Place 0.01% 0.86x
Victoria's Secret 0.01% 0.85x
Carhartt 0.07% 0.62x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is wbal.com.

Website Composition Index
wbal.com 4.49% 55.58x
nottinghammd.com 2.63% 55.33x
wbaltv.com 34.16% 44.45x
capitalgazette.com 8.09% 44.21x
baltimore.cbslocal.com 36.99% 43.85x
peoples-law.org 3.14% 43.58x
visitmaryland.org 3.25% 41.23x
russellstreetreport.com 4.21% 41.17x
mocoshow.com 4.05% 40.08x
wjla.com 30.69% 39.00x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 16.01% 19.57x
Delaware Cluster 5.15% 12.68x
Mid-Atlantic Beaches 0.02% 10.53x
Environmental Conservation 0.02% 9.93x
Fox News Content Consumers 3.41% 9.56x
Australia & New Zealand Media 0.76% 9.50x
San Francisco Bay Area Cluster 8.01% 9.38x
Lacrosse College Athletics 0.10% 8.98x
Virginia News 19.00% 8.91x
South Carolina Beach Travel 0.01% 8.72x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male