Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 3.1 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 29.18% 13.29x
Retired Government Employees 28.89% 13.18x
Liberal News Readers 20.75% 13.01x
Financial Business Intelligence Researchers 19.16% 11.64x
Cholesterol Researchers 14.66% 11.48x
Financial News Readers 17.59% 11.40x
Tampa and St Petersburg Trip Planners 18.97% 11.27x
Advertising Professionals 18.40% 10.99x
TV Advertising Professionals 16.62% 10.90x
Boston Trip Planners 16.30% 10.57x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.19x
Banana Republic 0.01% 1.02x
White House Black Market 0.01% 1.02x
LOFT 0.01% 1.00x
Aeropostale 0.01% 0.97x
Gap 0.01% 0.95x
Chicos 0.01% 0.94x
Old Navy 0.02% 0.93x
American Eagle Outfitters 0.01% 0.93x
Express 0.01% 0.91x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is nottinghammd.com.

Website Composition Index
nottinghammd.com 1.80% 56.32x
wbal.com 4.33% 53.02x
maryland.gov 1.16% 49.94x
wbaltv.com 30.02% 43.75x
capitalgazette.com 9.49% 43.55x
peoples-law.org 2.75% 43.04x
visitmaryland.org 3.66% 42.17x
russellstreetreport.com 3.09% 39.51x
baltimore.cbslocal.com 40.22% 39.23x
oceancitytoday.com 1.05% 39.06x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 14.12% 16.28x
Delaware Cluster 5.18% 13.32x
Environmental Conservation 0.04% 10.82x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 10.63x
Australia & New Zealand Media 1.13% 10.07x
Virginia Athletics 0.09% 9.80x
Assorted Topics (Viral Media, Paid Traffic) 11.68% 9.33x
San Francisco Bay Area Cluster 10.44% 9.15x
Fox News Content Consumers 3.82% 8.92x
Lacrosse College Athletics 0.15% 8.91x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male