Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 1.5 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 26.84% 17.62x
Retired Government Employees 25.75% 17.46x
Financial Business Intelligence Researchers 10.87% 12.83x
Baltimore Ravens Fans 30.31% 12.64x
Advertising Professionals 11.04% 12.44x
COVID Testing Researchers 7.09% 11.24x
Cholesterol Researchers 4.01% 11.10x
Washington DC Trip Planners 17.28% 11.08x
Breast Cancer Fund Raisers 6.10% 11.03x
TV Advertising Professionals 7.75% 10.95x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Talbots.

Location Composition Index
Talbots 0.03% 2.78x
Lululemon 0.02% 1.99x
H&M 0.03% 1.91x
Forever 21 0.01% 1.83x
Hollister 0.01% 1.47x
White House Black Market 0.02% 1.40x
Michael Kors 0.01% 1.37x
Chicos 0.02% 1.16x
J. Crew 0.01% 1.14x
Zumiez 0.03% 1.06x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is wbal.com.

Website Composition Index
wbal.com 4.27% 81.60x
nottinghammd.com 3.83% 76.01x
baltimore.cbslocal.com 28.83% 69.18x
capitalgazette.com 7.48% 66.72x
wbaltv.com 38.12% 64.96x
peoples-law.org 3.44% 61.93x
foxbaltimore.com 35.11% 60.35x
russellstreetreport.com 5.06% 56.94x
visitmaryland.org 3.76% 56.23x
wjla.com 35.25% 54.57x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 17.11% 24.49x
Delaware Cluster 5.63% 15.87x
Senior Care 0.01% 13.89x
Environmental Conservation 0.02% 10.92x
Lacrosse College Athletics 0.11% 10.86x
San Francisco Bay Area Cluster 6.01% 9.98x
Virginia Athletics 0.07% 9.59x
Virginia News 17.77% 9.50x
Northern California Cluster 4.63% 9.19x
Cuba & Mexico Media 0.01% 9.14x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male