Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 4.1 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 29.53% 13.10x
Federal Employee Benefits Researchers 29.43% 13.04x
Baltimore Ravens Fans 29.42% 11.78x
Liberal News Readers 22.17% 11.33x
Tampa and St Petersburg Trip Planners 19.84% 10.34x
Conservative News Readers 21.97% 10.30x
Financial Business Intelligence Researchers 20.98% 10.24x
Penn State Nittany Lions Fans 20.71% 9.99x
Mid-Atlantic Voters 26.58% 9.99x
Financial News Readers 19.46% 9.82x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.30x
Mens Wearhouse 0.02% 1.12x
Carhartt 0.08% 0.72x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is nottinghammd.com.

Website Composition Index
nottinghammd.com 1.19% 51.74x
aacounty.org 2.28% 50.44x
carrollcountytimes.com 1.09% 46.91x
wbal.com 6.70% 46.43x
visitmaryland.org 3.69% 40.94x
montgomeryparks.org 1.18% 40.42x
foxbaltimore.com 21.79% 39.75x
baltimoremagazine.com 2.15% 38.87x
russellstreetreport.com 1.83% 38.41x
capitalgazette.com 12.36% 38.36x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 22.11% 17.15x
Delaware Cluster 7.17% 16.50x
Cars, Travel & Food 0.05% 13.56x
Right Wing Blogs - Political Activism 0.26% 12.36x
Virginia Athletics 0.31% 12.27x
Local & Travel England - North Midlands 0.05% 12.12x
Lacrosse College Athletics 0.72% 11.76x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.04% 11.25x
Fox News Content Consumers 9.19% 11.24x
Mid-Atlantic Beaches 0.18% 11.02x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male