Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 3.2 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 29.17% 13.73x
Retired Government Employees 29.27% 13.56x
Liberal News Readers 22.62% 13.12x
Financial Business Intelligence Researchers 20.74% 11.95x
Advertising Professionals 20.31% 11.68x
Cholesterol Researchers 17.78% 11.61x
Tampa and St Petersburg Trip Planners 22.13% 11.54x
Financial News Readers 19.43% 11.52x
TV Advertising Professionals 19.08% 11.20x
Boston Trip Planners 18.48% 11.07x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.75x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is nottinghammd.com.

Website Composition Index
nottinghammd.com 1.61% 50.40x
wbal.com 4.83% 48.23x
maryland.gov 2.06% 44.97x
smartsheet.com 1.70% 44.41x
foxbaltimore.com 14.72% 43.36x
visitmaryland.org 4.41% 41.38x
somdnews.com 1.08% 40.84x
capitalgazette.com 12.05% 40.79x
baltimore.cbslocal.com 35.19% 40.04x
wbaltv.com 35.13% 40.02x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 16.70% 16.77x
Delaware Cluster 5.68% 15.77x
Social & Demographic Trends 0.04% 11.94x
Mid-Atlantic Beaches 0.07% 11.84x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.03% 11.11x
Virginia Athletics 0.14% 10.87x
Upstate New York State Athletics 0.03% 10.68x
Public Policy Media 1.33% 10.54x
Assorted Topics (Viral Media, Paid Traffic) 12.12% 10.44x
Lacrosse College Athletics 0.21% 10.41x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male