Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 3.1 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 24.00% 17.94x
Retired Government Employees 24.36% 17.68x
Baltimore Ravens Fans 22.88% 15.42x
Liberal News Readers 18.75% 14.90x
Mid-Atlantic Voters 23.67% 14.31x
Financial Business Intelligence Researchers 19.70% 13.19x
Conservative News Readers 17.82% 12.52x
Social Liberals 17.97% 12.48x
Penn State Nittany Lions Fans 17.76% 12.28x
Tampa and St Petersburg Trip Planners 16.41% 12.26x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Madewell.

Location Composition Index
Madewell 0.04% 2.36x
Uniqlo 0.02% 2.19x
Jos A. Bank Clothiers 0.46% 1.99x
Ann Taylor 0.02% 1.88x
Johnston and Murphy 0.12% 1.83x
Abercrombie & Fitch 0.03% 1.81x
Tommy Bahama 0.03% 1.76x
Kate Spade 0.02% 1.74x
Bonobos 0.05% 1.74x
Lane Bryant 0.06% 1.65x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is nottinghammd.com.

Website Composition Index
nottinghammd.com 1.25% 91.81x
wbal.com 4.67% 79.79x
foxbaltimore.com 8.40% 76.95x
mpssaa.org 1.19% 75.70x
aacounty.org 5.43% 74.94x
citypaper.com 1.11% 73.70x
harford.edu 1.06% 72.05x
somd.com 1.05% 71.53x
visitmaryland.org 6.41% 71.18x
peoples-law.org 2.49% 69.78x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 24.60x
Washington & Northern Virginia 24.89% 19.87x
Delaware Cluster 6.52% 19.22x
Lacrosse College Athletics 1.85% 15.64x
Virginia Athletics 0.73% 13.77x
Middle East News 4.99% 13.25x
Assorted Topics (Viral Media, Paid Traffic) 6.32% 13.22x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 12.76x
Cars, Travel & Food 0.49% 12.45x
Mid-Atlantic Beaches 0.24% 12.00x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male