Explore the Baltimore Cluster Audience
Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Baltimore Cluster audience.
INTERESTS
The Baltimore Cluster audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Baltimore Cluster audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 26.03% | 15.18x |
| Liberal News Readers | 18.82% | 13.43x |
| Financial Business Intelligence Researchers | 20.17% | 12.23x |
| Baltimore Ravens Fans | 22.48% | 12.04x |
| Mid-Atlantic Voters | 28.04% | 11.72x |
| Baltimore Orioles Fans | 18.67% | 11.36x |
| Financial News Readers | 16.31% | 11.20x |
| Conservative News Readers | 18.87% | 11.00x |
| Finance Industry | 18.88% | 10.96x |
| Social Liberals | 19.28% | 10.82x |
Composition Percentage:
The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
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APPAREL RETAILERS
The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.08% | 2.22x |
| Uniqlo | 0.02% | 1.89x |
| LL Bean | 0.01% | 1.82x |
| Ann Taylor | 0.03% | 1.82x |
| Lane Bryant | 0.05% | 1.64x |
| Hugo Boss | 0.02% | 1.45x |
| Kate Spade | 0.02% | 1.42x |
| J. Crew | 0.03% | 1.34x |
| Madewell | 0.02% | 1.33x |
| LOFT | 0.04% | 1.29x |
Composition Percentage:
The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
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WEBSITES
The Baltimore Cluster audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Baltimore Cluster audience is bge.com.
| Website | Composition | Index |
| bge.com | 0.24% | 122.64x |
| umuch.org | 0.22% | 122.27x |
| nottinghammd.com | 1.23% | 120.50x |
| visithowardcounty.com | 0.76% | 117.82x |
| prattlibrary.org | 0.29% | 117.17x |
| harfordshelter.org | 0.64% | 116.86x |
| mdfoodbank.org | 0.39% | 116.62x |
| catholiccharities-md.org | 0.22% | 116.05x |
| aacountyfair.org | 0.21% | 114.55x |
| charmcitycirculator.com | 0.36% | 112.55x |
Composition Percentage:
The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.07% | 22.87x |
| Washington & Northern Virginia | 25.96% | 22.53x |
| Delaware Cluster | 7.14% | 21.09x |
| Lacrosse College Athletics | 2.15% | 16.80x |
| Virginia Athletics | 0.70% | 15.54x |
| Assorted Topics #11662 (Viral Media, Paid Traffic) | 3.93% | 15.01x |
| Middle East News | 5.63% | 14.21x |
| Fox News Content Consumers | 8.88% | 12.71x |
| Mid-Atlantic Beaches | 0.27% | 12.61x |
| Local & Travel England - North Midlands | 0.03% | 12.15x |
Composition Percentage:
The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
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DEMOGRAPHICS
The Baltimore Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999
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