Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 3.2 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 37.05% 13.64x
Retired Government Employees 37.34% 13.59x
Baltimore Ravens Fans 32.96% 11.93x
Liberal News Readers 29.14% 11.77x
Penn State Nittany Lions Fans 26.93% 11.36x
Tampa and St Petersburg Trip Planners 26.36% 11.09x
Conservative News Readers 28.28% 11.07x
Financial Business Intelligence Researchers 27.59% 10.86x
South Carolina Gamecocks Fans 26.00% 10.65x
Republicans 26.27% 10.57x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.90x
Ann Taylor 0.03% 1.77x
Jos A. Bank Clothiers 0.06% 1.75x
Kate Spade 0.03% 1.54x
J. Crew 0.07% 1.53x
The North Face 0.02% 1.40x
Lululemon 0.05% 1.38x
Ralph Lauren 0.02% 1.32x
H&M 0.07% 1.31x
Brooks Brothers 0.03% 1.25x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is nottinghammd.com.

Website Composition Index
nottinghammd.com 1.21% 73.97x
aacounty.org 4.08% 66.43x
carrollcountytimes.com 1.85% 65.83x
bcpl.info 1.02% 65.60x
wbal.com 5.89% 64.53x
howardcc.edu 1.23% 61.35x
foxbaltimore.com 19.39% 56.45x
bgesmartenergy.com 1.44% 56.33x
visitmaryland.org 4.34% 55.48x
cbf.org 1.06% 54.81x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 24.72% 19.10x
Delaware Cluster 7.50% 18.98x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 14.37x
Virginia Athletics 0.47% 14.04x
Lacrosse College Athletics 1.08% 13.88x
Cars, Travel & Food 0.23% 13.59x
Fox News Content Consumers 11.29% 13.34x
Local & Travel England - North Midlands 0.06% 12.17x
Mid-Atlantic Beaches 0.24% 12.07x
Liberal Media - Political Activism 3.64% 11.92x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male