Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 2.9 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Federal Employee Benefits Researchers.

Interest Composition Index
Federal Employee Benefits Researchers 26.92% 16.02x
Retired Government Employees 27.16% 15.83x
Liberal News Readers 19.67% 13.96x
Baltimore Ravens Fans 24.05% 13.94x
Mid-Atlantic Voters 26.26% 12.79x
Financial Business Intelligence Researchers 20.52% 11.94x
Social Liberals 18.51% 11.87x
Conservative News Readers 18.84% 11.41x
Philadelphia Trip Planners 18.47% 11.34x
Tampa and St Petersburg Trip Planners 17.34% 11.27x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is J. Crew.

Location Composition Index
J. Crew 0.12% 3.45x
Jos A. Bank Clothiers 0.32% 2.11x
Madewell 0.04% 1.97x
Lane Bryant 0.09% 1.84x
Chicos 0.08% 1.84x
Ann Taylor 0.03% 1.59x
Ralph Lauren 0.01% 1.40x
Banana Republic 0.06% 1.39x
LOFT 0.07% 1.38x
Abercrombie & Fitch 0.05% 1.34x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is nottinghammd.com.

Website Composition Index
nottinghammd.com 1.26% 124.23x
baltimorehousing.org 1.09% 115.05x
wbal.com 4.31% 108.80x
foxbaltimore.com 7.35% 105.52x
aacounty.org 5.65% 101.72x
mpssaa.org 1.23% 99.97x
citypaper.com 1.15% 99.91x
harford.edu 1.16% 96.71x
somd.com 1.10% 95.57x
bcpl.info 1.28% 94.90x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.05% 27.41x
Washington & Northern Virginia 25.33% 22.41x
Delaware Cluster 6.57% 21.65x
Lacrosse College Athletics 2.03% 17.53x
Assorted Topics (Viral Media, Paid Traffic) 5.26% 15.25x
Middle East News 5.14% 15.21x
Virginia Athletics 0.76% 15.17x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.22% 13.65x
Cars, Travel & Food 0.62% 13.25x
Mid-Atlantic Beaches 0.25% 13.16x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male