Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 3.4 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 32.84% 15.10x
Federal Employee Benefits Researchers 32.71% 15.09x
Baltimore Ravens Fans 31.59% 12.63x
Liberal News Readers 25.19% 12.55x
Penn State Nittany Lions Fans 24.81% 11.69x
Financial Business Intelligence Researchers 23.67% 11.63x
Conservative News Readers 25.46% 11.46x
Mid-Atlantic Voters 28.84% 11.27x
Tampa and St Petersburg Trip Planners 23.89% 11.14x
Social Liberals 24.79% 11.05x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.90x
Bonobos 0.03% 1.71x
Jos A. Bank Clothiers 0.09% 1.64x
Madewell 0.02% 1.60x
Lululemon 0.05% 1.54x
Uniqlo 0.02% 1.43x
J. Crew 0.02% 1.37x
LOFT 0.07% 1.32x
Free People 0.02% 1.31x
Brooks Brothers 0.03% 1.31x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is nottinghammd.com.

Website Composition Index
nottinghammd.com 1.57% 81.28x
wbal.com 5.33% 73.85x
carrollcountytimes.com 2.74% 72.97x
aacounty.org 4.48% 68.73x
bcpl.info 1.08% 65.51x
visitmaryland.org 3.36% 64.53x
foxbaltimore.com 17.69% 63.34x
russellstreetreport.com 1.40% 63.26x
capitalgazette.com 13.73% 60.22x
peoples-law.org 1.41% 58.48x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 24.67% 19.91x
Delaware Cluster 8.09% 19.28x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 14.34x
Lacrosse College Athletics 1.15% 13.98x
Cars, Travel & Food 0.30% 13.81x
Virginia Athletics 0.50% 13.53x
Local & Travel England - North Midlands 0.05% 13.38x
Middle East News 4.65% 12.14x
Assorted Topics (Viral Media, Paid Traffic) 9.72% 11.96x
Mid-Atlantic Beaches 0.26% 11.96x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male