Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 3 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 26.03% 15.18x
Liberal News Readers 18.82% 13.43x
Financial Business Intelligence Researchers 20.17% 12.23x
Baltimore Ravens Fans 22.48% 12.04x
Mid-Atlantic Voters 28.04% 11.72x
Baltimore Orioles Fans 18.67% 11.36x
Financial News Readers 16.31% 11.20x
Conservative News Readers 18.87% 11.00x
Finance Industry 18.88% 10.96x
Social Liberals 19.28% 10.82x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Chicos.

Location Composition Index
Chicos 0.08% 2.22x
Uniqlo 0.02% 1.89x
LL Bean 0.01% 1.82x
Ann Taylor 0.03% 1.82x
Lane Bryant 0.05% 1.64x
Hugo Boss 0.02% 1.45x
Kate Spade 0.02% 1.42x
J. Crew 0.03% 1.34x
Madewell 0.02% 1.33x
LOFT 0.04% 1.29x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is bge.com.

Website Composition Index
bge.com 0.24% 122.64x
umuch.org 0.22% 122.27x
nottinghammd.com 1.23% 120.50x
visithowardcounty.com 0.76% 117.82x
prattlibrary.org 0.29% 117.17x
harfordshelter.org 0.64% 116.86x
mdfoodbank.org 0.39% 116.62x
catholiccharities-md.org 0.22% 116.05x
aacountyfair.org 0.21% 114.55x
charmcitycirculator.com 0.36% 112.55x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.07% 22.87x
Washington & Northern Virginia 25.96% 22.53x
Delaware Cluster 7.14% 21.09x
Lacrosse College Athletics 2.15% 16.80x
Virginia Athletics 0.70% 15.54x
Assorted Topics #11662 (Viral Media, Paid Traffic) 3.93% 15.01x
Middle East News 5.63% 14.21x
Fox News Content Consumers 8.88% 12.71x
Mid-Atlantic Beaches 0.27% 12.61x
Local & Travel England - North Midlands 0.03% 12.15x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999