Dstillery Audiences

BALTIMORE CLUSTER

Audience Size: 2.9 Million Devices

Explore the Baltimore Cluster Audience

Below you'll find more information about the Baltimore Cluster audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Baltimore Cluster audience.

Dstillery Crafted Audiences

INTERESTS

The Baltimore Cluster audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baltimore Cluster audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 27.09% 15.31x
Liberal News Readers 19.72% 13.64x
Financial Business Intelligence Researchers 19.87% 12.79x
Mid-Atlantic Voters 27.62% 11.86x
Baltimore Ravens Fans 23.84% 11.83x
Financial News Readers 17.19% 11.28x
Conservative News Readers 19.67% 11.14x
Social Liberals 19.16% 11.13x
Baltimore Orioles Fans 18.70% 10.91x
TV Advertising Professionals 17.51% 10.66x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Interest attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baltimore Cluster audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baltimore Cluster audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.74x
Chicos 0.07% 1.69x
Supreme 0.00% 1.44x
Lane Bryant 0.05% 1.43x
LOFT 0.05% 1.41x
Urban Outfitters 0.05% 1.39x
Uniqlo 0.02% 1.38x
Talbots 0.06% 1.27x
Intermix 0.01% 1.26x
Coach 0.06% 1.20x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Location attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Web Insights

WEBSITES

The Baltimore Cluster audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Baltimore Cluster audience is nottinghammd.com.

Website Composition Index
nottinghammd.com 1.24% 115.36x
wbal.com 4.82% 102.99x
mpssaa.org 1.11% 102.40x
baltimorehousing.org 1.30% 101.16x
foxbaltimore.com 6.78% 99.05x
aacounty.org 5.87% 98.65x
harford.edu 1.11% 96.49x
citypaper.com 1.23% 95.78x
somd.com 1.15% 92.83x
howardcc.edu 1.87% 90.79x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Web attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baltimore Cluster audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.06% 25.16x
Washington & Northern Virginia 26.30% 22.37x
Delaware Cluster 6.83% 20.86x
Lacrosse College Athletics 2.11% 17.06x
Virginia Athletics 0.71% 15.55x
Assorted Topics #11662 (Viral Media, Paid Traffic) 4.76% 14.69x
Middle East News 5.63% 14.33x
Mid-Atlantic Beaches 0.26% 12.89x
Local & Travel England - North Midlands 0.04% 12.73x
Public Policy Media 3.06% 12.52x
Composition Percentage: The overlap percentage between the Baltimore Cluster audience and the Content Affinity attribute.
Index: A comparison of the Baltimore Cluster audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baltimore Cluster audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male