Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 151.5 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 151.5 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.

Interest Composition Index
Flooring Shoppers 65.21% 29.21x
Plumbers 69.65% 28.32x
Kitchen Stove Shoppers 60.10% 28.26x
Kitchen and Bath Professionals 71.94% 27.60x
Kitchen Appliance Shoppers 58.93% 25.36x
Blender Shoppers 55.79% 23.62x
Hardware Shoppers 46.37% 22.64x
Country Home Decorators 48.40% 22.45x
Home Exterior Design Enthusiasts 45.59% 22.35x
DIYers 49.51% 21.99x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is REI.

Location Composition Index
REI 0.02% 5.69x
Kate Spade 0.01% 3.81x
Hugo Boss 0.01% 3.53x
Buckle 0.02% 3.37x
Express Outlets 0.01% 3.16x
Columbia 0.01% 2.96x
Old Navy 0.03% 2.39x
Ann Taylor 0.01% 2.32x
Gap 0.01% 2.24x
White House Black Market 0.01% 2.23x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is moen.com.

Website Composition Index
moen.com 52.76% 481.50x
americanstandard-us.com 49.76% 411.41x
deltafaucet.com 66.99% 391.43x
efaucets.com 12.14% 352.42x
watts.com 8.13% 231.20x
daltile.com 8.92% 218.95x
wilsonart.com 5.44% 154.88x
rinnai.us 5.35% 153.98x
homary.com 3.93% 101.91x
kitchensource.com 5.91% 98.64x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 12.67% 128.49x
Office Furniture Design 2.49% 95.06x
Canadian Construction & Renovation Research Cluster 1.66% 91.81x
Home Remodeling 21.12% 77.94x
Home Improvement Contractor 0.64% 72.28x
Lighting & Power 6.02% 61.74x
Home Furnishings 21.10% 54.51x
Painting & Renovation 5.64% 45.34x
Furniture & Home Improvement 16.54% 43.79x
Home Office Products 0.32% 40.34x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male