Explore the Bathrooms & Plumbing Audience
Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 94.1 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.
INTERESTS
The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.
| Interest | Composition | Index |
| Flooring Shoppers | 69.18% | 31.01x |
| Kitchen Stove Shoppers | 60.22% | 29.21x |
| Plumbers | 70.49% | 27.99x |
| Kitchen and Bath Professionals | 71.20% | 27.27x |
| Kitchen Appliance Shoppers | 60.32% | 26.52x |
| Hardware Shoppers | 48.54% | 24.73x |
| Home Exterior Design Enthusiasts | 48.64% | 24.25x |
| Blender Shoppers | 56.50% | 23.34x |
| Country Home Decorators | 49.35% | 23.20x |
| DIYers | 50.15% | 22.23x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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APPAREL RETAILERS
The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 5.69x |
| Kate Spade | 0.01% | 3.81x |
| Hugo Boss | 0.01% | 3.53x |
| Buckle | 0.02% | 3.37x |
| Express Outlets | 0.01% | 3.16x |
| Dressbarn | 0.02% | 2.97x |
| Columbia | 0.01% | 2.96x |
| Chicos | 0.02% | 2.71x |
| Old Navy | 0.03% | 2.39x |
| Ann Taylor | 0.01% | 2.32x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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WEBSITES
The Bathrooms & Plumbing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bathrooms & Plumbing audience is moen.com.
| Website | Composition | Index |
| moen.com | 53.41% | 705.85x |
| americanstandard-us.com | 49.63% | 600.71x |
| deltafaucet.com | 67.73% | 572.22x |
| armstrongflooring.com | 6.22% | 113.76x |
| appliancesconnection.com | 12.06% | 98.81x |
| restorationhardware.com | 11.74% | 95.20x |
| geappliances.com | 8.38% | 82.01x |
| homewyse.com | 3.95% | 72.06x |
| yaleappliance.com | 7.29% | 66.59x |
| onekingslane.com | 4.58% | 63.43x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 11.73% | 156.06x |
| Canadian Construction & Renovation Research Cluster | 1.58% | 123.55x |
| Office Furniture Design | 1.87% | 102.91x |
| Home Remodeling | 20.15% | 90.42x |
| Lighting & Power | 5.47% | 76.46x |
| Home Furnishings | 19.97% | 67.73x |
| Furniture & Home Improvement | 15.29% | 52.04x |
| Painting & Renovation | 5.68% | 44.89x |
| Design Software | 8.55% | 35.32x |
| Amateur Radios | 4.03% | 33.64x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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DEMOGRAPHICS
The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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