Explore the Bathrooms & Plumbing Audience
Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 310.8 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.
INTERESTS
The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.
| Interest | Composition | Index |
| Flooring Shoppers | 59.46% | 25.07x |
| Kitchen and Bath Professionals | 64.93% | 24.48x |
| Plumbers | 62.54% | 24.07x |
| Kitchen Stove Shoppers | 54.01% | 24.07x |
| Kitchen Appliance Shoppers | 54.28% | 22.66x |
| Chandelier and Lamp Shoppers | 51.35% | 20.57x |
| Blender Shoppers | 48.16% | 20.35x |
| Hardware Shoppers | 42.79% | 20.22x |
| Bed & Bath Shoppers | 52.77% | 19.32x |
| Home Exterior Design Enthusiasts | 40.87% | 19.30x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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APPAREL RETAILERS
The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 2.27x |
| Bonobos | 0.03% | 1.89x |
| Club Monaco | 0.02% | 1.76x |
| White House Black Market | 0.10% | 1.53x |
| Uniqlo | 0.02% | 1.36x |
| J. Crew | 0.02% | 1.32x |
| Free People | 0.02% | 1.31x |
| Lululemon | 0.04% | 1.29x |
| Mens Wearhouse | 0.11% | 1.25x |
| REI | 0.01% | 1.21x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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WEBSITES
The Bathrooms & Plumbing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bathrooms & Plumbing audience is brizo.com.
| Website | Composition | Index |
| brizo.com | 15.32% | 561.52x |
| faucetdepot.com | 12.00% | 416.05x |
| pfisterfaucets.com | 12.01% | 396.33x |
| chicagofaucetshoppe.com | 8.04% | 325.44x |
| moen.com | 51.44% | 318.83x |
| jrsmith.com | 4.94% | 300.14x |
| americanstandard-us.com | 49.45% | 273.49x |
| deltafaucet.com | 64.93% | 263.18x |
| efaucets.com | 11.83% | 253.80x |
| faucetshark.com | 3.70% | 219.03x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 14.12% | 84.16x |
| Canadian Construction & Renovation Research Cluster | 1.94% | 69.62x |
| Home Remodeling | 23.76% | 53.98x |
| Home Improvement Contractor | 2.93% | 52.54x |
| Office Furniture Design | 2.46% | 50.04x |
| Lighting & Power | 6.95% | 44.36x |
| Home Office Products | 0.75% | 43.33x |
| Painting & Renovation | 6.62% | 40.53x |
| Home Furnishings | 22.86% | 37.45x |
| Flags & Trump | 0.16% | 31.76x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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DEMOGRAPHICS
The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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