Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 455.3 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 455.3 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.

Interest Composition Index
Flooring Shoppers 50.72% 27.22x
Kitchen and Bath Professionals 59.32% 25.11x
Kitchen Stove Shoppers 49.29% 24.64x
Kitchen Appliance Shoppers 50.58% 24.42x
Major Appliance Shoppers 40.71% 22.11x
Chandelier and Lamp Shoppers 44.32% 21.88x
Luxury Home Fixture Shoppers 58.82% 21.26x
Hardware Shoppers 37.66% 21.17x
Bed & Bath Shoppers 43.49% 20.30x
Blender Shoppers 39.45% 19.89x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.28x
Club Monaco 0.02% 1.99x
Everlane 0.01% 1.93x
Kate Spade 0.03% 1.91x
Levi Strauss 0.02% 1.56x
Zara 0.04% 1.53x
Lululemon 0.09% 1.50x
Intermix 0.01% 1.49x
Ralph Lauren 0.01% 1.49x
Ann Taylor 0.03% 1.48x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is brizo.com.

Website Composition Index
brizo.com 12.31% 542.52x
dxv.com 5.56% 443.92x
totousa.com 9.67% 431.50x
decorplanet.com 4.71% 421.77x
faucetdepot.com 11.77% 372.57x
pfisterfaucets.com 10.27% 362.85x
danco.com 6.57% 305.63x
chicagofaucetshoppe.com 6.43% 294.40x
moen.com 48.50% 271.83x
americanstandard-us.com 43.40% 266.08x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 15.33% 73.12x
Canadian Construction & Renovation Research Cluster 1.75% 54.02x
Home Remodeling 25.26% 45.60x
Office Furniture Design 2.33% 45.02x
Lighting & Power 7.69% 40.80x
Home Improvement Contractor 4.89% 38.66x
Home Office Products 1.29% 37.11x
Home Décor, Furniture, & Decorating 0.10% 31.92x
Painting & Renovation 8.40% 30.97x
Home Furnishings 23.68% 29.61x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female