Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 310.8 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 310.8 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.

Interest Composition Index
Flooring Shoppers 59.46% 25.07x
Kitchen and Bath Professionals 64.93% 24.48x
Plumbers 62.54% 24.07x
Kitchen Stove Shoppers 54.01% 24.07x
Kitchen Appliance Shoppers 54.28% 22.66x
Chandelier and Lamp Shoppers 51.35% 20.57x
Blender Shoppers 48.16% 20.35x
Hardware Shoppers 42.79% 20.22x
Bed & Bath Shoppers 52.77% 19.32x
Home Exterior Design Enthusiasts 40.87% 19.30x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is Madewell.

Location Composition Index
Madewell 0.02% 2.27x
Bonobos 0.03% 1.89x
Club Monaco 0.02% 1.76x
White House Black Market 0.10% 1.53x
Uniqlo 0.02% 1.36x
J. Crew 0.02% 1.32x
Free People 0.02% 1.31x
Lululemon 0.04% 1.29x
Mens Wearhouse 0.11% 1.25x
REI 0.01% 1.21x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is brizo.com.

Website Composition Index
brizo.com 15.32% 561.52x
faucetdepot.com 12.00% 416.05x
pfisterfaucets.com 12.01% 396.33x
chicagofaucetshoppe.com 8.04% 325.44x
moen.com 51.44% 318.83x
jrsmith.com 4.94% 300.14x
americanstandard-us.com 49.45% 273.49x
deltafaucet.com 64.93% 263.18x
efaucets.com 11.83% 253.80x
faucetshark.com 3.70% 219.03x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 14.12% 84.16x
Canadian Construction & Renovation Research Cluster 1.94% 69.62x
Home Remodeling 23.76% 53.98x
Home Improvement Contractor 2.93% 52.54x
Office Furniture Design 2.46% 50.04x
Lighting & Power 6.95% 44.36x
Home Office Products 0.75% 43.33x
Painting & Renovation 6.62% 40.53x
Home Furnishings 22.86% 37.45x
Flags & Trump 0.16% 31.76x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male