Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 10.9 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Kitchen Stove Shoppers.

Interest Composition Index
Kitchen Stove Shoppers 64.86% 29.36x
Home Heating and Cooling Researchers 66.22% 29.27x
Kitchen Appliance Shoppers 70.27% 29.08x
Plumbers 81.08% 28.42x
Flooring Shoppers 66.22% 28.07x
Home Exterior Design Enthusiasts 54.05% 27.48x
Kitchen and Bath Professionals 77.03% 26.94x
Apartment Furniture Shoppers 48.65% 26.05x
Hardware Shoppers 48.65% 25.78x
Power Tools Shoppers 67.57% 25.20x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is REI.

Location Composition Index
REI 0.02% 5.69x
Hugo Boss 0.01% 3.53x
Ann Taylor 0.01% 2.32x
The North Face 0.02% 2.20x
Uniqlo 0.01% 2.13x
Dressbarn 0.02% 1.94x
Mens Wearhouse 0.02% 1.45x
Maurices 0.02% 1.28x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is thisoldhouse.com.

Website Composition Index
thisoldhouse.com 29.76% 29.78x
manualslib.com 22.18% 28.14x
mediavine.com 27.51% 26.74x
directexpose.com 17.66% 25.33x
doityourself.com 34.96% 24.23x
diynetwork.com 21.99% 22.45x
sherwin-williams.com 31.71% 21.99x
wikia.com 16.49% 21.17x
bedbathandbeyond.com 35.77% 17.93x
wayfair.com 71.78% 17.75x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 14.65% 89.81x
Power Tools 6.06% 43.17x
Design Software 9.09% 40.48x
Appliances & Reviews 25.25% 39.48x
Garden Power Equipment 6.06% 37.96x
People Search 8.08% 26.74x
Woodwork 6.57% 24.45x
DIY Decoration & Furniture 4.04% 21.00x
Los Angeles Tourism 4.04% 20.18x
Medical Diagnostics 3.03% 19.03x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male