Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 393.3 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 393.3 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 57.05% 30.55x
Kitchen Stove Shoppers 46.78% 29.71x
Plumbers 51.72% 29.61x
Flooring Shoppers 52.61% 29.03x
Kitchen Appliance Shoppers 47.39% 27.91x
Chandelier and Lamp Shoppers 43.47% 25.75x
Major Appliance Shoppers 40.72% 24.01x
Hardware Shoppers 37.86% 23.96x
Luxury Home Fixture Shoppers 55.27% 23.81x
Blender Shoppers 38.59% 23.57x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is Intermix.

Location Composition Index
Intermix 0.02% 2.50x
Club Monaco 0.04% 2.20x
Everlane 0.01% 1.79x
Supreme 0.02% 1.67x
The North Face 0.03% 1.35x
Jos A. Bank Clothiers 0.39% 1.33x
Mens Wearhouse 0.61% 1.28x
Hugo Boss 0.04% 1.24x
White House Black Market 0.26% 1.23x
Ralph Lauren 0.02% 1.23x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is brizo.com.

Website Composition Index
brizo.com 13.42% 475.03x
totousa.com 7.38% 392.34x
dxv.com 5.87% 391.62x
faucetdepot.com 12.24% 333.07x
pfisterfaucets.com 11.04% 314.16x
danco.com 5.19% 292.07x
chicagofaucetshoppe.com 7.14% 253.52x
moen.com 50.18% 247.73x
americanstandard-us.com 46.92% 226.94x
deltafaucet.com 62.44% 210.22x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 15.16% 66.87x
Canadian Construction & Renovation Research Cluster 1.55% 58.73x
Handyman Tools 0.11% 57.37x
Home Remodeling 25.16% 42.50x
Office Furniture Design 2.30% 41.61x
Home Improvement Contractor 4.34% 41.06x
Lighting & Power 7.44% 39.01x
Home Office Products 1.05% 35.35x
Home Décor, Furniture, & Decorating 0.07% 34.76x
Painting & Renovation 7.88% 31.63x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male