Explore the Bathrooms & Plumbing Audience
Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.
INTERESTS
The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bathrooms & Plumbing audience is Kitchen Stove Shoppers.
| Interest | Composition | Index |
| Kitchen Stove Shoppers | 64.86% | 29.36x |
| Home Heating and Cooling Researchers | 66.22% | 29.27x |
| Kitchen Appliance Shoppers | 70.27% | 29.08x |
| Plumbers | 81.08% | 28.42x |
| Flooring Shoppers | 66.22% | 28.07x |
| Home Exterior Design Enthusiasts | 54.05% | 27.48x |
| Kitchen and Bath Professionals | 77.03% | 26.94x |
| Apartment Furniture Shoppers | 48.65% | 26.05x |
| Hardware Shoppers | 48.65% | 25.78x |
| Power Tools Shoppers | 67.57% | 25.20x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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APPAREL RETAILERS
The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 5.69x |
| Hugo Boss | 0.01% | 3.53x |
| Ann Taylor | 0.01% | 2.32x |
| The North Face | 0.02% | 2.20x |
| Uniqlo | 0.01% | 2.13x |
| Dressbarn | 0.02% | 1.94x |
| Mens Wearhouse | 0.02% | 1.45x |
| Maurices | 0.02% | 1.28x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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WEBSITES
The Bathrooms & Plumbing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bathrooms & Plumbing audience is thisoldhouse.com.
| Website | Composition | Index |
| thisoldhouse.com | 29.76% | 29.78x |
| manualslib.com | 22.18% | 28.14x |
| mediavine.com | 27.51% | 26.74x |
| directexpose.com | 17.66% | 25.33x |
| doityourself.com | 34.96% | 24.23x |
| diynetwork.com | 21.99% | 22.45x |
| sherwin-williams.com | 31.71% | 21.99x |
| wikia.com | 16.49% | 21.17x |
| bedbathandbeyond.com | 35.77% | 17.93x |
| wayfair.com | 71.78% | 17.75x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Furniture Shopping.
| Content Affinity | Composition | Index |
| Furniture Shopping | 14.65% | 89.81x |
| Power Tools | 6.06% | 43.17x |
| Design Software | 9.09% | 40.48x |
| Appliances & Reviews | 25.25% | 39.48x |
| Garden Power Equipment | 6.06% | 37.96x |
| People Search | 8.08% | 26.74x |
| Woodwork | 6.57% | 24.45x |
| DIY Decoration & Furniture | 4.04% | 21.00x |
| Los Angeles Tourism | 4.04% | 20.18x |
| Medical Diagnostics | 3.03% | 19.03x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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DEMOGRAPHICS
The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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