Explore the Bathrooms & Plumbing Audience
Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 413.2 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.
INTERESTS
The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bathrooms & Plumbing audience is Kitchen and Bath Professionals.
| Interest | Composition | Index |
| Kitchen and Bath Professionals | 56.98% | 31.80x |
| Flooring Shoppers | 52.11% | 30.90x |
| Kitchen Stove Shoppers | 47.62% | 30.72x |
| Plumbers | 51.79% | 30.14x |
| Kitchen Appliance Shoppers | 49.64% | 28.44x |
| Chandelier and Lamp Shoppers | 43.33% | 27.93x |
| Major Appliance Shoppers | 41.28% | 24.92x |
| Hardware Shoppers | 37.75% | 24.68x |
| Blender Shoppers | 39.20% | 24.42x |
| Luxury Home Fixture Shoppers | 58.21% | 24.08x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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APPAREL RETAILERS
The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.05% | 1.74x |
| Supreme | 0.02% | 1.72x |
| Coach | 0.05% | 1.69x |
| Chicos | 0.05% | 1.49x |
| Ralph Lauren | 0.01% | 1.44x |
| Charlotte Russe | 0.02% | 1.41x |
| Columbia | 0.01% | 1.38x |
| Talbots | 0.04% | 1.38x |
| Armani | 0.04% | 1.37x |
| Old Navy | 0.07% | 1.36x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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WEBSITES
The Bathrooms & Plumbing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bathrooms & Plumbing audience is brizo.com.
| Website | Composition | Index |
| brizo.com | 12.93% | 453.38x |
| dxv.com | 5.68% | 371.85x |
| totousa.com | 8.42% | 367.38x |
| faucetdepot.com | 12.44% | 316.99x |
| pfisterfaucets.com | 10.70% | 302.44x |
| danco.com | 5.91% | 272.86x |
| chicagofaucetshoppe.com | 6.83% | 244.75x |
| moen.com | 49.88% | 234.12x |
| americanstandard-us.com | 45.52% | 222.80x |
| deltafaucet.com | 60.87% | 204.23x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 15.32% | 71.17x |
| Canadian Construction & Renovation Research Cluster | 1.52% | 59.97x |
| Home Remodeling | 25.31% | 44.37x |
| Office Furniture Design | 2.33% | 43.47x |
| Home Improvement Contractor | 4.51% | 41.15x |
| Lighting & Power | 7.54% | 40.50x |
| Home Office Products | 1.17% | 35.74x |
| Painting & Renovation | 8.05% | 32.07x |
| Home Furnishings | 23.97% | 30.04x |
| Furniture & Home Improvement | 22.75% | 24.53x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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DEMOGRAPHICS
The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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