Explore the Bathrooms & Plumbing Audience
Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 393.3 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.
INTERESTS
The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bathrooms & Plumbing audience is Kitchen and Bath Professionals.
| Interest | Composition | Index |
| Kitchen and Bath Professionals | 57.05% | 30.55x |
| Kitchen Stove Shoppers | 46.78% | 29.71x |
| Plumbers | 51.72% | 29.61x |
| Flooring Shoppers | 52.61% | 29.03x |
| Kitchen Appliance Shoppers | 47.39% | 27.91x |
| Chandelier and Lamp Shoppers | 43.47% | 25.75x |
| Major Appliance Shoppers | 40.72% | 24.01x |
| Hardware Shoppers | 37.86% | 23.96x |
| Luxury Home Fixture Shoppers | 55.27% | 23.81x |
| Blender Shoppers | 38.59% | 23.57x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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APPAREL RETAILERS
The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.02% | 2.50x |
| Club Monaco | 0.04% | 2.20x |
| Everlane | 0.01% | 1.79x |
| Supreme | 0.02% | 1.67x |
| The North Face | 0.03% | 1.35x |
| Jos A. Bank Clothiers | 0.39% | 1.33x |
| Mens Wearhouse | 0.61% | 1.28x |
| Hugo Boss | 0.04% | 1.24x |
| White House Black Market | 0.26% | 1.23x |
| Ralph Lauren | 0.02% | 1.23x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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WEBSITES
The Bathrooms & Plumbing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bathrooms & Plumbing audience is brizo.com.
| Website | Composition | Index |
| brizo.com | 13.42% | 475.03x |
| totousa.com | 7.38% | 392.34x |
| dxv.com | 5.87% | 391.62x |
| faucetdepot.com | 12.24% | 333.07x |
| pfisterfaucets.com | 11.04% | 314.16x |
| danco.com | 5.19% | 292.07x |
| chicagofaucetshoppe.com | 7.14% | 253.52x |
| moen.com | 50.18% | 247.73x |
| americanstandard-us.com | 46.92% | 226.94x |
| deltafaucet.com | 62.44% | 210.22x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 15.16% | 66.87x |
| Canadian Construction & Renovation Research Cluster | 1.55% | 58.73x |
| Handyman Tools | 0.11% | 57.37x |
| Home Remodeling | 25.16% | 42.50x |
| Office Furniture Design | 2.30% | 41.61x |
| Home Improvement Contractor | 4.34% | 41.06x |
| Lighting & Power | 7.44% | 39.01x |
| Home Office Products | 1.05% | 35.35x |
| Home Décor, Furniture, & Decorating | 0.07% | 34.76x |
| Painting & Renovation | 7.88% | 31.63x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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DEMOGRAPHICS
The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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