Explore the Bathrooms & Plumbing Audience
Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 11.8 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.
INTERESTS
The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.
| Interest | Composition | Index |
| Flooring Shoppers | 72.81% | 33.61x |
| Kitchen Stove Shoppers | 66.67% | 32.13x |
| Hardware Shoppers | 55.26% | 32.12x |
| Plumbers | 82.46% | 30.69x |
| Moving Truck Rental Researchers | 64.91% | 29.68x |
| Home Exterior Design Enthusiasts | 56.14% | 29.38x |
| Kitchen Appliance Shoppers | 66.67% | 29.05x |
| Apartment Furniture Shoppers | 51.75% | 28.17x |
| Kitchen and Bath Professionals | 76.32% | 27.06x |
| Home Heating and Cooling Researchers | 57.89% | 26.78x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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APPAREL RETAILERS
The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 5.69x |
| Hugo Boss | 0.01% | 3.53x |
| Ann Taylor | 0.01% | 2.32x |
| The North Face | 0.02% | 2.20x |
| Uniqlo | 0.01% | 2.13x |
| Dressbarn | 0.02% | 1.94x |
| Mens Wearhouse | 0.02% | 1.45x |
| Maurices | 0.02% | 1.28x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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WEBSITES
The Bathrooms & Plumbing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bathrooms & Plumbing audience is thisoldhouse.com.
| Website | Composition | Index |
| thisoldhouse.com | 30.83% | 33.08x |
| vimeo.com | 15.47% | 29.22x |
| doityourself.com | 36.67% | 27.46x |
| cvs.com | 15.32% | 27.21x |
| answers.yahoo.com | 16.77% | 27.07x |
| kiwireport.com | 16.28% | 25.70x |
| manualslib.com | 24.24% | 25.43x |
| universityfox.com | 11.42% | 25.34x |
| cheapoair.com | 15.07% | 25.09x |
| diynetwork.com | 24.09% | 23.85x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Furnishings.
| Content Affinity | Composition | Index |
| Home Furnishings | 21.26% | 218.45x |
| Home Remodeling | 17.23% | 210.89x |
| Furniture & Home Improvement | 13.53% | 117.90x |
| Furniture Shopping | 18.84% | 74.24x |
| Appliances & Reviews | 32.37% | 47.38x |
| Design Software | 10.14% | 44.53x |
| Power Tools | 6.12% | 42.03x |
| Garden Power Equipment | 5.80% | 38.42x |
| Woodwork | 6.60% | 23.54x |
| DIY Decoration & Furniture | 4.19% | 22.87x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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DEMOGRAPHICS
The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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