Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 38 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 38 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 71.79% 26.78x
Flooring Shoppers 71.23% 23.91x
Product Manuals Researchers 51.12% 23.45x
Power Tools Shoppers 55.31% 22.04x
Plumbers 77.93% 21.85x
Kitchen Stove Shoppers 65.08% 20.67x
Blender Shoppers 48.32% 20.55x
Kitchen Appliance Shoppers 63.41% 20.47x
Home Exterior Design Enthusiasts 56.70% 19.37x
Hardware Shoppers 49.72% 19.37x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is REI.

Location Composition Index
REI 0.02% 5.69x
The Childrens Place 0.08% 5.54x
Hugo Boss 0.01% 3.53x
Journeys 0.05% 3.20x
Old Navy 0.04% 2.32x
Ann Taylor 0.01% 2.32x
The North Face 0.02% 2.20x
Uniqlo 0.01% 2.13x
Dressbarn 0.02% 1.94x
White House Black Market 0.01% 1.70x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is overstock.com.

Website Composition Index
overstock.com 20.66% 68.90x
todayshomeowner.com 14.95% 61.22x
angieslist.com 9.94% 57.93x
contractortalk.com 13.53% 53.72x
askthebuilder.com 8.97% 52.93x
jlconline.com 7.79% 51.68x
remodelista.com 7.56% 44.83x
justanswer.com 17.73% 42.57x
diychatroom.com 15.94% 42.16x
electriciantalk.com 5.61% 41.86x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 10.47% 198.63x
Home Remodeling 19.59% 115.79x
Home Furnishings 20.29% 93.82x
Lighting & Power 4.44% 88.89x
Furniture & Home Improvement 14.26% 62.70x
Amateur Radios 3.39% 47.37x
Chef & Restaurant Resources 1.94% 46.64x
Painting & Renovation 5.13% 46.40x
Telescopes 1.20% 41.64x
Power Tools 6.48% 37.68x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male