Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 413.2 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 413.2 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 56.98% 31.80x
Flooring Shoppers 52.11% 30.90x
Kitchen Stove Shoppers 47.62% 30.72x
Plumbers 51.79% 30.14x
Kitchen Appliance Shoppers 49.64% 28.44x
Chandelier and Lamp Shoppers 43.33% 27.93x
Major Appliance Shoppers 41.28% 24.92x
Hardware Shoppers 37.75% 24.68x
Blender Shoppers 39.20% 24.42x
Luxury Home Fixture Shoppers 58.21% 24.08x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is Journeys.

Location Composition Index
Journeys 0.05% 1.74x
Supreme 0.02% 1.72x
Coach 0.05% 1.69x
Chicos 0.05% 1.49x
Ralph Lauren 0.01% 1.44x
Charlotte Russe 0.02% 1.41x
Columbia 0.01% 1.38x
Talbots 0.04% 1.38x
Armani 0.04% 1.37x
Old Navy 0.07% 1.36x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is brizo.com.

Website Composition Index
brizo.com 12.93% 453.38x
dxv.com 5.68% 371.85x
totousa.com 8.42% 367.38x
faucetdepot.com 12.44% 316.99x
pfisterfaucets.com 10.70% 302.44x
danco.com 5.91% 272.86x
chicagofaucetshoppe.com 6.83% 244.75x
moen.com 49.88% 234.12x
americanstandard-us.com 45.52% 222.80x
deltafaucet.com 60.87% 204.23x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 15.32% 71.17x
Canadian Construction & Renovation Research Cluster 1.52% 59.97x
Home Remodeling 25.31% 44.37x
Office Furniture Design 2.33% 43.47x
Home Improvement Contractor 4.51% 41.15x
Lighting & Power 7.54% 40.50x
Home Office Products 1.17% 35.74x
Painting & Renovation 8.05% 32.07x
Home Furnishings 23.97% 30.04x
Furniture & Home Improvement 22.75% 24.53x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male