Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 502.7 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 502.7 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.

Interest Composition Index
Flooring Shoppers 50.29% 25.12x
Kitchen and Bath Professionals 58.39% 23.57x
Kitchen Appliance Shoppers 50.64% 22.86x
Luxury Home Fixture Shoppers 60.34% 21.02x
Major Appliance Shoppers 41.67% 20.84x
Hardware Shoppers 35.53% 20.24x
Chandelier and Lamp Shoppers 44.30% 19.91x
Bed & Bath Shoppers 44.06% 18.31x
Home Decor Shoppers 34.75% 18.15x
Apartment Furniture Shoppers 34.42% 17.98x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is Journeys.

Location Composition Index
Journeys 0.03% 1.55x
Kate Spade 0.02% 1.54x
Chicos 0.04% 1.40x
Ann Taylor 0.02% 1.33x
LOFT 0.04% 1.30x
REI 0.01% 1.24x
Brooks Brothers 0.03% 1.23x
Armani 0.02% 1.15x
Victoria's Secret 0.06% 1.15x
Express 0.02% 1.13x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is brizo.com.

Website Composition Index
brizo.com 11.60% 504.53x
faucet-warehouse.com 9.00% 492.27x
dxv.com 5.29% 463.72x
nativetrails.net 4.20% 416.26x
waterworks.com 4.80% 412.59x
decorplanet.com 6.90% 390.74x
totousa.com 14.89% 386.77x
faucetdepot.com 11.67% 360.19x
pfisterfaucets.com 10.16% 348.12x
chicagofaucetshoppe.com 6.33% 287.16x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 16.02% 66.36x
Canadian Construction & Renovation Research Cluster 2.03% 49.38x
Office Furniture Design 2.68% 44.81x
Home Remodeling 26.03% 42.77x
Lighting & Power 8.25% 37.16x
Home Office Products 1.31% 32.94x
Home Improvement Contractor 5.77% 29.54x
Painting & Renovation 8.52% 25.76x
Home Furnishings 25.02% 25.69x
Furniture & Home Improvement 24.53% 22.56x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999