Explore the Bathrooms & Plumbing Audience
Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 455.3 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.
INTERESTS
The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.
| Interest | Composition | Index |
| Flooring Shoppers | 50.72% | 27.22x |
| Kitchen and Bath Professionals | 59.32% | 25.11x |
| Kitchen Stove Shoppers | 49.29% | 24.64x |
| Kitchen Appliance Shoppers | 50.58% | 24.42x |
| Major Appliance Shoppers | 40.71% | 22.11x |
| Chandelier and Lamp Shoppers | 44.32% | 21.88x |
| Luxury Home Fixture Shoppers | 58.82% | 21.26x |
| Hardware Shoppers | 37.66% | 21.17x |
| Bed & Bath Shoppers | 43.49% | 20.30x |
| Blender Shoppers | 39.45% | 19.89x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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APPAREL RETAILERS
The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 2.28x |
| Club Monaco | 0.02% | 1.99x |
| Everlane | 0.01% | 1.93x |
| Kate Spade | 0.03% | 1.91x |
| Levi Strauss | 0.02% | 1.56x |
| Zara | 0.04% | 1.53x |
| Lululemon | 0.09% | 1.50x |
| Intermix | 0.01% | 1.49x |
| Ralph Lauren | 0.01% | 1.49x |
| Ann Taylor | 0.03% | 1.48x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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WEBSITES
The Bathrooms & Plumbing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bathrooms & Plumbing audience is brizo.com.
| Website | Composition | Index |
| brizo.com | 12.31% | 542.52x |
| dxv.com | 5.56% | 443.92x |
| totousa.com | 9.67% | 431.50x |
| decorplanet.com | 4.71% | 421.77x |
| faucetdepot.com | 11.77% | 372.57x |
| pfisterfaucets.com | 10.27% | 362.85x |
| danco.com | 6.57% | 305.63x |
| chicagofaucetshoppe.com | 6.43% | 294.40x |
| moen.com | 48.50% | 271.83x |
| americanstandard-us.com | 43.40% | 266.08x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 15.33% | 73.12x |
| Canadian Construction & Renovation Research Cluster | 1.75% | 54.02x |
| Home Remodeling | 25.26% | 45.60x |
| Office Furniture Design | 2.33% | 45.02x |
| Lighting & Power | 7.69% | 40.80x |
| Home Improvement Contractor | 4.89% | 38.66x |
| Home Office Products | 1.29% | 37.11x |
| Home Décor, Furniture, & Decorating | 0.10% | 31.92x |
| Painting & Renovation | 8.40% | 30.97x |
| Home Furnishings | 23.68% | 29.61x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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DEMOGRAPHICS
The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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