Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 486.2 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 486.2 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.

Interest Composition Index
Flooring Shoppers 50.44% 26.79x
Kitchen and Bath Professionals 57.89% 25.07x
Kitchen Appliance Shoppers 47.86% 24.69x
Major Appliance Shoppers 42.38% 21.25x
Chandelier and Lamp Shoppers 44.38% 21.18x
Luxury Home Fixture Shoppers 58.16% 21.15x
Hardware Shoppers 36.01% 21.08x
Home Decor Shoppers 34.66% 19.20x
Bed & Bath Shoppers 43.80% 19.10x
Apartment Furniture Shoppers 34.58% 18.74x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.05% 1.58x
Belk 0.02% 1.55x
Ann Taylor 0.02% 1.53x
Tommy Bahama 0.03% 1.44x
The North Face 0.03% 1.40x
Lululemon 0.06% 1.39x
American Eagle Outfitters 0.06% 1.38x
Express 0.03% 1.37x
Talbots 0.06% 1.36x
Lane Bryant 0.05% 1.34x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is faucet-warehouse.com.

Website Composition Index
faucet-warehouse.com 7.38% 511.78x
brizo.com 11.62% 508.53x
dxv.com 5.21% 437.49x
waterworks.com 4.67% 403.87x
decorplanet.com 5.88% 402.20x
totousa.com 12.09% 399.26x
faucetdepot.com 12.15% 348.93x
pfisterfaucets.com 10.16% 341.94x
chicagofaucetshoppe.com 6.31% 280.69x
danco.com 7.11% 277.61x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 15.84% 68.00x
Office Furniture Design 2.44% 44.64x
Canadian Construction & Renovation Research Cluster 1.74% 44.44x
Home Remodeling 25.51% 42.53x
Lighting & Power 8.10% 38.03x
Home Office Products 1.31% 34.32x
Home Improvement Contractor 5.59% 32.64x
Painting & Renovation 8.70% 27.18x
Home Furnishings 24.81% 26.39x
Furniture & Home Improvement 24.53% 21.96x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female