Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 11.8 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 11.8 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.

Interest Composition Index
Flooring Shoppers 72.81% 33.61x
Kitchen Stove Shoppers 66.67% 32.13x
Hardware Shoppers 55.26% 32.12x
Plumbers 82.46% 30.69x
Moving Truck Rental Researchers 64.91% 29.68x
Home Exterior Design Enthusiasts 56.14% 29.38x
Kitchen Appliance Shoppers 66.67% 29.05x
Apartment Furniture Shoppers 51.75% 28.17x
Kitchen and Bath Professionals 76.32% 27.06x
Home Heating and Cooling Researchers 57.89% 26.78x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is REI.

Location Composition Index
REI 0.02% 5.69x
Hugo Boss 0.01% 3.53x
Ann Taylor 0.01% 2.32x
The North Face 0.02% 2.20x
Uniqlo 0.01% 2.13x
Dressbarn 0.02% 1.94x
Mens Wearhouse 0.02% 1.45x
Maurices 0.02% 1.28x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is thisoldhouse.com.

Website Composition Index
thisoldhouse.com 30.83% 33.08x
vimeo.com 15.47% 29.22x
doityourself.com 36.67% 27.46x
cvs.com 15.32% 27.21x
answers.yahoo.com 16.77% 27.07x
kiwireport.com 16.28% 25.70x
manualslib.com 24.24% 25.43x
universityfox.com 11.42% 25.34x
cheapoair.com 15.07% 25.09x
diynetwork.com 24.09% 23.85x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Furnishings.

Content Affinity Composition Index
Home Furnishings 21.26% 218.45x
Home Remodeling 17.23% 210.89x
Furniture & Home Improvement 13.53% 117.90x
Furniture Shopping 18.84% 74.24x
Appliances & Reviews 32.37% 47.38x
Design Software 10.14% 44.53x
Power Tools 6.12% 42.03x
Garden Power Equipment 5.80% 38.42x
Woodwork 6.60% 23.54x
DIY Decoration & Furniture 4.19% 22.87x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male