Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 240.3 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 240.3 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Kitchen and Bath Professionals.

Interest Composition Index
Kitchen and Bath Professionals 67.15% 22.98x
Plumbers 65.99% 22.50x
Flooring Shoppers 63.63% 21.81x
Kitchen Stove Shoppers 56.07% 21.63x
Kitchen Appliance Shoppers 55.65% 19.95x
Blender Shoppers 50.93% 18.58x
Chandelier and Lamp Shoppers 52.39% 17.77x
Home Exterior Design Enthusiasts 43.36% 17.68x
DIYers 47.58% 17.55x
Country Home Decorators 44.73% 17.29x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.03% 2.23x
Belk 0.02% 2.09x
Tommy Bahama 0.02% 2.07x
Patagonia 0.01% 1.72x
Dressbarn 0.04% 1.63x
Express Outlets 0.01% 1.63x
Jos A. Bank Clothiers 0.05% 1.44x
Carhartt 0.37% 1.41x
J. Crew 0.05% 1.39x
Urban Outfitters 0.04% 1.39x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is brizo.com.

Website Composition Index
brizo.com 14.88% 632.74x
faucetdepot.com 12.16% 435.70x
pfisterfaucets.com 12.37% 411.83x
chicagofaucetshoppe.com 7.99% 340.34x
moen.com 51.74% 338.80x
americanstandard-us.com 49.64% 290.74x
deltafaucet.com 65.89% 276.13x
efaucets.com 11.10% 258.55x
deltafaucet.ca 5.03% 215.51x
nibco.com 4.21% 186.48x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 13.54% 87.49x
Canadian Construction & Renovation Research Cluster 1.77% 64.10x
Home Improvement Contractor 2.37% 54.74x
Home Remodeling 22.38% 54.58x
Office Furniture Design 2.15% 51.45x
Lighting & Power 6.76% 45.20x
Home Furnishings 22.45% 38.35x
Painting & Renovation 6.29% 37.90x
Home Office Products 0.56% 37.59x
Furniture & Home Improvement 17.50% 30.67x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male