Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 94.1 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 94.1 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.

Interest Composition Index
Flooring Shoppers 69.18% 31.01x
Kitchen Stove Shoppers 60.22% 29.21x
Plumbers 70.49% 27.99x
Kitchen and Bath Professionals 71.20% 27.27x
Kitchen Appliance Shoppers 60.32% 26.52x
Hardware Shoppers 48.54% 24.73x
Home Exterior Design Enthusiasts 48.64% 24.25x
Blender Shoppers 56.50% 23.34x
Country Home Decorators 49.35% 23.20x
DIYers 50.15% 22.23x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is REI.

Location Composition Index
REI 0.02% 5.69x
Kate Spade 0.01% 3.81x
Hugo Boss 0.01% 3.53x
Buckle 0.02% 3.37x
Express Outlets 0.01% 3.16x
Dressbarn 0.02% 2.97x
Columbia 0.01% 2.96x
Chicos 0.02% 2.71x
Old Navy 0.03% 2.39x
Ann Taylor 0.01% 2.32x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is moen.com.

Website Composition Index
moen.com 53.41% 705.85x
americanstandard-us.com 49.63% 600.71x
deltafaucet.com 67.73% 572.22x
armstrongflooring.com 6.22% 113.76x
appliancesconnection.com 12.06% 98.81x
restorationhardware.com 11.74% 95.20x
geappliances.com 8.38% 82.01x
homewyse.com 3.95% 72.06x
yaleappliance.com 7.29% 66.59x
onekingslane.com 4.58% 63.43x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 11.73% 156.06x
Canadian Construction & Renovation Research Cluster 1.58% 123.55x
Office Furniture Design 1.87% 102.91x
Home Remodeling 20.15% 90.42x
Lighting & Power 5.47% 76.46x
Home Furnishings 19.97% 67.73x
Furniture & Home Improvement 15.29% 52.04x
Painting & Renovation 5.68% 44.89x
Design Software 8.55% 35.32x
Amateur Radios 4.03% 33.64x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male