Explore the Bathrooms & Plumbing Audience
Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.
INTERESTS
The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.
| Interest | Composition | Index |
| Flooring Shoppers | 71.77% | 33.74x |
| Kitchen Stove Shoppers | 67.94% | 31.82x |
| Plumbers | 78.47% | 30.48x |
| Hardware Shoppers | 51.20% | 30.35x |
| Home Heating and Cooling Researchers | 59.33% | 30.16x |
| Home Exterior Design Enthusiasts | 54.55% | 29.67x |
| Kitchen Appliance Shoppers | 66.03% | 28.96x |
| Luxury Retail Researchers | 53.59% | 28.11x |
| Kitchen and Bath Professionals | 77.51% | 27.85x |
| Moving Truck Rental Researchers | 59.33% | 27.63x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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APPAREL RETAILERS
The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 5.69x |
| Hugo Boss | 0.01% | 3.53x |
| Ann Taylor | 0.01% | 2.32x |
| The North Face | 0.02% | 2.20x |
| Uniqlo | 0.01% | 2.13x |
| Dressbarn | 0.02% | 1.94x |
| Carhartt | 0.17% | 1.60x |
| Mens Wearhouse | 0.02% | 1.45x |
| Maurices | 0.02% | 1.28x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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WEBSITES
The Bathrooms & Plumbing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bathrooms & Plumbing audience is instructables.com.
| Website | Composition | Index |
| instructables.com | 22.86% | 40.24x |
| thisoldhouse.com | 34.12% | 38.33x |
| doityourself.com | 41.04% | 29.59x |
| diynetwork.com | 28.38% | 25.90x |
| cheapoair.com | 16.58% | 24.88x |
| homedit.com | 12.51% | 24.17x |
| sherwin-williams.com | 27.68% | 23.80x |
| barnesandnoble.com | 14.43% | 23.05x |
| homestratosphere.com | 11.49% | 22.63x |
| dengarden.com | 18.79% | 22.44x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 17.67% | 190.26x |
| Home Furnishings | 21.27% | 170.04x |
| Furniture & Home Improvement | 12.81% | 106.70x |
| Painting & Renovation | 4.27% | 70.27x |
| Engineering | 2.51% | 50.55x |
| Furniture Shopping | 20.69% | 50.50x |
| Power Tools | 6.53% | 49.34x |
| Lawns & Pest Control | 3.52% | 46.16x |
| Design Software | 8.12% | 45.22x |
| Appliances & Reviews | 35.34% | 41.09x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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DEMOGRAPHICS
The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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