Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 11.1 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.

Interest Composition Index
Flooring Shoppers 71.77% 33.74x
Kitchen Stove Shoppers 67.94% 31.82x
Plumbers 78.47% 30.48x
Hardware Shoppers 51.20% 30.35x
Home Heating and Cooling Researchers 59.33% 30.16x
Home Exterior Design Enthusiasts 54.55% 29.67x
Kitchen Appliance Shoppers 66.03% 28.96x
Luxury Retail Researchers 53.59% 28.11x
Kitchen and Bath Professionals 77.51% 27.85x
Moving Truck Rental Researchers 59.33% 27.63x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is REI.

Location Composition Index
REI 0.02% 5.69x
Hugo Boss 0.01% 3.53x
Ann Taylor 0.01% 2.32x
The North Face 0.02% 2.20x
Uniqlo 0.01% 2.13x
Dressbarn 0.02% 1.94x
Carhartt 0.17% 1.60x
Mens Wearhouse 0.02% 1.45x
Maurices 0.02% 1.28x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is instructables.com.

Website Composition Index
instructables.com 22.86% 40.24x
thisoldhouse.com 34.12% 38.33x
doityourself.com 41.04% 29.59x
diynetwork.com 28.38% 25.90x
cheapoair.com 16.58% 24.88x
homedit.com 12.51% 24.17x
sherwin-williams.com 27.68% 23.80x
barnesandnoble.com 14.43% 23.05x
homestratosphere.com 11.49% 22.63x
dengarden.com 18.79% 22.44x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 17.67% 190.26x
Home Furnishings 21.27% 170.04x
Furniture & Home Improvement 12.81% 106.70x
Painting & Renovation 4.27% 70.27x
Engineering 2.51% 50.55x
Furniture Shopping 20.69% 50.50x
Power Tools 6.53% 49.34x
Lawns & Pest Control 3.52% 46.16x
Design Software 8.12% 45.22x
Appliances & Reviews 35.34% 41.09x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male