Explore the Bathrooms & Plumbing Audience
Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 486.2 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.
INTERESTS
The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.
| Interest | Composition | Index |
| Flooring Shoppers | 50.44% | 26.79x |
| Kitchen and Bath Professionals | 57.89% | 25.07x |
| Kitchen Appliance Shoppers | 47.86% | 24.69x |
| Major Appliance Shoppers | 42.38% | 21.25x |
| Chandelier and Lamp Shoppers | 44.38% | 21.18x |
| Luxury Home Fixture Shoppers | 58.16% | 21.15x |
| Hardware Shoppers | 36.01% | 21.08x |
| Home Decor Shoppers | 34.66% | 19.20x |
| Bed & Bath Shoppers | 43.80% | 19.10x |
| Apartment Furniture Shoppers | 34.58% | 18.74x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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APPAREL RETAILERS
The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.05% | 1.58x |
| Belk | 0.02% | 1.55x |
| Ann Taylor | 0.02% | 1.53x |
| Tommy Bahama | 0.03% | 1.44x |
| The North Face | 0.03% | 1.40x |
| Lululemon | 0.06% | 1.39x |
| American Eagle Outfitters | 0.06% | 1.38x |
| Express | 0.03% | 1.37x |
| Talbots | 0.06% | 1.36x |
| Lane Bryant | 0.05% | 1.34x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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WEBSITES
The Bathrooms & Plumbing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bathrooms & Plumbing audience is faucet-warehouse.com.
| Website | Composition | Index |
| faucet-warehouse.com | 7.38% | 511.78x |
| brizo.com | 11.62% | 508.53x |
| dxv.com | 5.21% | 437.49x |
| waterworks.com | 4.67% | 403.87x |
| decorplanet.com | 5.88% | 402.20x |
| totousa.com | 12.09% | 399.26x |
| faucetdepot.com | 12.15% | 348.93x |
| pfisterfaucets.com | 10.16% | 341.94x |
| chicagofaucetshoppe.com | 6.31% | 280.69x |
| danco.com | 7.11% | 277.61x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 15.84% | 68.00x |
| Office Furniture Design | 2.44% | 44.64x |
| Canadian Construction & Renovation Research Cluster | 1.74% | 44.44x |
| Home Remodeling | 25.51% | 42.53x |
| Lighting & Power | 8.10% | 38.03x |
| Home Office Products | 1.31% | 34.32x |
| Home Improvement Contractor | 5.59% | 32.64x |
| Painting & Renovation | 8.70% | 27.18x |
| Home Furnishings | 24.81% | 26.39x |
| Furniture & Home Improvement | 24.53% | 21.96x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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DEMOGRAPHICS
The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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