Explore the Bathrooms & Plumbing Audience
Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 151.5 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.
INTERESTS
The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.
| Interest | Composition | Index |
| Flooring Shoppers | 65.21% | 29.21x |
| Plumbers | 69.65% | 28.32x |
| Kitchen Stove Shoppers | 60.10% | 28.26x |
| Kitchen and Bath Professionals | 71.94% | 27.60x |
| Kitchen Appliance Shoppers | 58.93% | 25.36x |
| Blender Shoppers | 55.79% | 23.62x |
| Hardware Shoppers | 46.37% | 22.64x |
| Country Home Decorators | 48.40% | 22.45x |
| Home Exterior Design Enthusiasts | 45.59% | 22.35x |
| DIYers | 49.51% | 21.99x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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APPAREL RETAILERS
The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 5.69x |
| Kate Spade | 0.01% | 3.81x |
| Hugo Boss | 0.01% | 3.53x |
| Buckle | 0.02% | 3.37x |
| Express Outlets | 0.01% | 3.16x |
| Columbia | 0.01% | 2.96x |
| Old Navy | 0.03% | 2.39x |
| Ann Taylor | 0.01% | 2.32x |
| Gap | 0.01% | 2.24x |
| White House Black Market | 0.01% | 2.23x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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WEBSITES
The Bathrooms & Plumbing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bathrooms & Plumbing audience is moen.com.
| Website | Composition | Index |
| moen.com | 52.76% | 481.50x |
| americanstandard-us.com | 49.76% | 411.41x |
| deltafaucet.com | 66.99% | 391.43x |
| efaucets.com | 12.14% | 352.42x |
| watts.com | 8.13% | 231.20x |
| daltile.com | 8.92% | 218.95x |
| wilsonart.com | 5.44% | 154.88x |
| rinnai.us | 5.35% | 153.98x |
| homary.com | 3.93% | 101.91x |
| kitchensource.com | 5.91% | 98.64x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 12.67% | 128.49x |
| Office Furniture Design | 2.49% | 95.06x |
| Canadian Construction & Renovation Research Cluster | 1.66% | 91.81x |
| Home Remodeling | 21.12% | 77.94x |
| Home Improvement Contractor | 0.64% | 72.28x |
| Lighting & Power | 6.02% | 61.74x |
| Home Furnishings | 21.10% | 54.51x |
| Painting & Renovation | 5.64% | 45.34x |
| Furniture & Home Improvement | 16.54% | 43.79x |
| Home Office Products | 0.32% | 40.34x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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DEMOGRAPHICS
The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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