Explore the Bathrooms & Plumbing Audience
Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 38 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.
INTERESTS
The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bathrooms & Plumbing audience is Kitchen and Bath Professionals.
| Interest | Composition | Index |
| Kitchen and Bath Professionals | 71.79% | 26.78x |
| Flooring Shoppers | 71.23% | 23.91x |
| Product Manuals Researchers | 51.12% | 23.45x |
| Power Tools Shoppers | 55.31% | 22.04x |
| Plumbers | 77.93% | 21.85x |
| Kitchen Stove Shoppers | 65.08% | 20.67x |
| Blender Shoppers | 48.32% | 20.55x |
| Kitchen Appliance Shoppers | 63.41% | 20.47x |
| Home Exterior Design Enthusiasts | 56.70% | 19.37x |
| Hardware Shoppers | 49.72% | 19.37x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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APPAREL RETAILERS
The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 5.69x |
| The Childrens Place | 0.08% | 5.54x |
| Hugo Boss | 0.01% | 3.53x |
| Journeys | 0.05% | 3.20x |
| Old Navy | 0.04% | 2.32x |
| Ann Taylor | 0.01% | 2.32x |
| The North Face | 0.02% | 2.20x |
| Uniqlo | 0.01% | 2.13x |
| Dressbarn | 0.02% | 1.94x |
| White House Black Market | 0.01% | 1.70x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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WEBSITES
The Bathrooms & Plumbing audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Bathrooms & Plumbing audience is overstock.com.
| Website | Composition | Index |
| overstock.com | 20.66% | 68.90x |
| todayshomeowner.com | 14.95% | 61.22x |
| angieslist.com | 9.94% | 57.93x |
| contractortalk.com | 13.53% | 53.72x |
| askthebuilder.com | 8.97% | 52.93x |
| jlconline.com | 7.79% | 51.68x |
| remodelista.com | 7.56% | 44.83x |
| justanswer.com | 17.73% | 42.57x |
| diychatroom.com | 15.94% | 42.16x |
| electriciantalk.com | 5.61% | 41.86x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.
| Content Affinity | Composition | Index |
| Home Remodeling | 10.47% | 198.63x |
| Home Remodeling | 19.59% | 115.79x |
| Home Furnishings | 20.29% | 93.82x |
| Lighting & Power | 4.44% | 88.89x |
| Furniture & Home Improvement | 14.26% | 62.70x |
| Amateur Radios | 3.39% | 47.37x |
| Chef & Restaurant Resources | 1.94% | 46.64x |
| Painting & Renovation | 5.13% | 46.40x |
| Telescopes | 1.20% | 41.64x |
| Power Tools | 6.48% | 37.68x |
Composition Percentage:
The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
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DEMOGRAPHICS
The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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