Dstillery Audiences

BATHROOMS & PLUMBING

Audience Size: 329.7 Thousand Devices

Explore the Bathrooms & Plumbing Audience

Below you'll find more information about the Bathrooms & Plumbing audience, broken down in different categories based on their digital and physical behaviors. These are 329.7 thousand unique devices whose actions qualify for the Bathrooms & Plumbing audience.

Dstillery Crafted Audiences

INTERESTS

The Bathrooms & Plumbing audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bathrooms & Plumbing audience is Flooring Shoppers.

Interest Composition Index
Flooring Shoppers 60.69% 21.57x
Plumbers 61.42% 21.35x
Kitchen and Bath Professionals 64.81% 21.34x
Kitchen Stove Shoppers 55.03% 21.12x
Kitchen Appliance Shoppers 55.37% 19.69x
Chandelier and Lamp Shoppers 51.28% 18.40x
Blender Shoppers 47.78% 17.67x
Hardware Shoppers 45.63% 17.29x
Bed & Bath Shoppers 52.19% 16.97x
Home Exterior Design Enthusiasts 41.86% 16.81x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Interest attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bathrooms & Plumbing audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bathrooms & Plumbing audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 3.01x
Ralph Lauren 0.03% 2.14x
LL Bean 0.01% 1.96x
Club Monaco 0.02% 1.89x
Uniqlo 0.03% 1.85x
American Apparel 0.04% 1.52x
Jos A. Bank Clothiers 0.35% 1.37x
REI 0.02% 1.36x
Bonobos 0.10% 1.36x
White House Black Market 0.40% 1.36x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Location attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bathrooms & Plumbing audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bathrooms & Plumbing audience is brizo.com.

Website Composition Index
brizo.com 14.40% 492.22x
faucetdepot.com 12.19% 367.60x
pfisterfaucets.com 11.69% 340.44x
chicagofaucetshoppe.com 7.74% 275.78x
moen.com 51.16% 272.39x
jrsmith.com 4.73% 257.01x
americanstandard-us.com 48.77% 244.86x
deltafaucet.com 63.88% 229.47x
efaucets.com 13.70% 213.95x
deltafaucet.ca 4.86% 199.86x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Web attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bathrooms & Plumbing audience is Home Remodeling.

Content Affinity Composition Index
Home Remodeling 14.85% 68.11x
Canadian Construction & Renovation Research Cluster 1.76% 60.47x
Handyman Tools 0.11% 59.19x
Home Remodeling 24.76% 42.93x
Office Furniture Design 2.48% 42.91x
Home Improvement Contractor 3.67% 42.89x
Home Décor, Furniture, & Decorating 0.07% 40.98x
Lighting & Power 7.34% 38.17x
Home Office Products 0.89% 35.00x
Painting & Renovation 7.30% 34.07x
Composition Percentage: The overlap percentage between the Bathrooms & Plumbing audience and the Content Affinity attribute.
Index: A comparison of the Bathrooms & Plumbing audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bathrooms & Plumbing audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male