Dstillery Audiences

BEACH VACATIONS

Audience Size: 2 Million Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 44.51% 20.65x
Vacation Planners 74.91% 16.91x
Waterfront Vacationers 33.11% 16.79x
Realtors & Real Estate Researchers 23.90% 13.40x
Home Decor Shoppers 23.95% 12.94x
Home Buyers 25.35% 12.92x
Florida Gulf Coast Travel Researchers 29.54% 12.69x
Affordable Hotel Bookers 30.65% 12.49x
Online Home Decor Shoppers 22.08% 12.41x
Apartment Furniture Shoppers 21.95% 11.89x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.45x
Jos A. Bank Clothiers 0.21% 1.31x
Tommy Bahama 0.03% 1.26x
Belk 0.02% 1.26x
Chicos 0.06% 1.25x
J. Crew 0.04% 1.19x
Brooks Brothers 0.04% 1.17x
Madewell 0.02% 1.16x
Intermix 0.01% 1.16x
Kate Spade 0.02% 1.11x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is vacationrentals.com.

Website Composition Index
vacationrentals.com 4.58% 138.69x
holidayisle.net 1.25% 131.04x
lakehousevacations.com 1.28% 130.36x
sterlingresorts.com 2.85% 129.25x
beachhouse.com 1.46% 127.84x
vacationrentalpros.com 2.63% 125.77x
tripping.com 4.78% 114.60x
homeaway.com 71.92% 113.15x
sandpiperbeacon.com 1.82% 110.73x
meyerre.com 5.55% 106.89x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.68% 26.63x
South Carolina Beach Travel 3.65% 17.96x
Caribbean Vacation 3.51% 15.68x
Washington D.C. Hotels 0.03% 15.47x
Mid-Atlantic Beaches 0.26% 13.70x
Mexico Travel 0.82% 13.30x
Cheerleading 1.32% 11.68x
National Parks 2.61% 11.03x
Home Decoration - Crafts & Kids 1.61% 10.98x
Unique & Personalized Fashion 2.46% 10.79x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female