Dstillery Audiences

BEACH VACATIONS

Audience Size: 92.9 Thousand Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 92.9 thousand unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 80.66% 27.51x
Home Lending Researchers 83.87% 27.35x
Vacation Planners 81.42% 27.00x
Vacation Rental Accommodation Researchers 68.30% 25.94x
Family Adventures Travelers 55.47% 19.44x
Nashville Activity Researchers 48.40% 19.15x
Waterfront Vacationers 57.74% 18.51x
Louisiana Activities Researchers 49.91% 17.84x
Florida Trip Planners 56.89% 17.74x
Realtors & Real Estate Researchers 46.98% 17.56x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Chicos.

Location Composition Index
Chicos 0.04% 3.33x
Aeropostale 0.03% 3.24x
Gymboree 0.02% 2.54x
Express 0.03% 2.52x
Zumiez 0.02% 2.30x
White House Black Market 0.02% 1.79x
Dressbarn 0.02% 1.74x
Old Navy 0.03% 1.47x
Mens Wearhouse 0.02% 1.23x
Victoria's Secret 0.02% 1.21x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is vrbo.com.

Website Composition Index
vrbo.com 59.48% 345.34x
thedestinlog.com 24.14% 161.06x
visitmysmokies.com 5.10% 71.55x
floridastateparks.org 8.17% 70.32x
southwest.com 10.78% 69.21x
newsherald.com 15.67% 65.32x
dollywood.com 6.51% 58.12x
choicehotels.com 9.21% 56.41x
jossandmain.com 4.39% 52.84x
remax.com 9.55% 51.34x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 2.74% 41.32x
Mid-Atlantic Beaches 0.74% 38.82x
Mexico Travel 0.50% 36.65x
National Parks 2.40% 26.78x
Home Decoration - Crafts & Kids 0.94% 26.28x
Unique & Personalized Fashion 2.55% 25.13x
Caribbean Vacation 5.99% 24.70x
Cheerleading 0.61% 24.07x
Higher-End Fashion Brands 0.26% 22.30x
San Francisco Tourism 0.44% 21.42x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female