Dstillery Audiences

BEACH VACATIONS

Audience Size: 364 Thousand Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 364 thousand unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 85.11% 34.36x
Vacation Planners 83.27% 33.92x
Work Hard, Play Hard Travelers 76.26% 33.21x
Vacation Rental Accommodation Researchers 66.91% 31.67x
Waterfront Vacationers 63.28% 25.08x
Family Adventures Travelers 53.50% 22.83x
Nashville Activity Researchers 42.53% 22.25x
Pet Boarding and Sitter Researchers 45.48% 21.31x
Budget Grocery Shoppers 46.58% 21.25x
Home Decor Shoppers 48.92% 21.17x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Zumiez.

Location Composition Index
Zumiez 0.01% 2.21x
Jos A. Bank Clothiers 0.01% 1.73x
Lane Bryant 0.01% 1.69x
Lululemon 0.01% 1.42x
Journeys 0.01% 1.13x
Mens Wearhouse 0.02% 1.05x
Carhartt 0.11% 0.92x
Aeropostale 0.02% 0.87x
LOFT 0.01% 0.67x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is homeaway.com.

Website Composition Index
homeaway.com 58.53% 386.59x
hendersonparkinn.com 4.64% 313.06x
meyerre.com 9.68% 275.37x
vacationrentalpros.com 3.80% 252.11x
visitpanamacitybeach.com 8.66% 231.33x
visitpensacola.com 6.85% 188.41x
vrbo.com 79.01% 178.83x
hiltonsandestinbeach.com 2.28% 163.87x
lakehouse.com 7.49% 161.70x
agreatertown.com 5.50% 149.59x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.32% 44.86x
South Carolina Beach Travel 4.07% 38.26x
Mid-Atlantic Beaches 0.57% 35.12x
Mexico Travel 0.52% 27.34x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.16% 26.13x
Rural Living 0.07% 25.18x
Cheerleading 1.07% 23.56x
Home Decoration - Crafts & Kids 1.37% 22.26x
Unique & Personalized Fashion 2.51% 22.07x
Discount Shopping 0.75% 20.00x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female