Explore the Beach Vacations Audience
Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 364 thousand unique devices whose actions qualify for the Beach Vacations audience.
INTERESTS
The Beach Vacations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beach Vacations audience is Home Lending Researchers.
| Interest | Composition | Index |
| Home Lending Researchers | 85.11% | 34.36x |
| Vacation Planners | 83.27% | 33.92x |
| Work Hard, Play Hard Travelers | 76.26% | 33.21x |
| Vacation Rental Accommodation Researchers | 66.91% | 31.67x |
| Waterfront Vacationers | 63.28% | 25.08x |
| Family Adventures Travelers | 53.50% | 22.83x |
| Nashville Activity Researchers | 42.53% | 22.25x |
| Pet Boarding and Sitter Researchers | 45.48% | 21.31x |
| Budget Grocery Shoppers | 46.58% | 21.25x |
| Home Decor Shoppers | 48.92% | 21.17x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Curious about what else the Beach Vacations audience is interested in?
Sign Up
APPAREL RETAILERS
The Beach Vacations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beach Vacations audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 0.01% | 2.21x |
| Jos A. Bank Clothiers | 0.01% | 1.73x |
| Lane Bryant | 0.01% | 1.69x |
| Lululemon | 0.01% | 1.42x |
| Journeys | 0.01% | 1.13x |
| Mens Wearhouse | 0.02% | 1.05x |
| Carhartt | 0.11% | 0.92x |
| Aeropostale | 0.02% | 0.87x |
| LOFT | 0.01% | 0.67x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Want to find more of the Beach Vacations audience in the real world?
Sign Up
WEBSITES
The Beach Vacations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beach Vacations audience is homeaway.com.
| Website | Composition | Index |
| homeaway.com | 58.53% | 386.59x |
| hendersonparkinn.com | 4.64% | 313.06x |
| meyerre.com | 9.68% | 275.37x |
| vacationrentalpros.com | 3.80% | 252.11x |
| visitpanamacitybeach.com | 8.66% | 231.33x |
| visitpensacola.com | 6.85% | 188.41x |
| vrbo.com | 79.01% | 178.83x |
| hiltonsandestinbeach.com | 2.28% | 163.87x |
| lakehouse.com | 7.49% | 161.70x |
| agreatertown.com | 5.50% | 149.59x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Want to see more of the websites the Beach Vacations audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.32% | 44.86x |
| South Carolina Beach Travel | 4.07% | 38.26x |
| Mid-Atlantic Beaches | 0.57% | 35.12x |
| Mexico Travel | 0.52% | 27.34x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.16% | 26.13x |
| Rural Living | 0.07% | 25.18x |
| Cheerleading | 1.07% | 23.56x |
| Home Decoration - Crafts & Kids | 1.37% | 22.26x |
| Unique & Personalized Fashion | 2.51% | 22.07x |
| Discount Shopping | 0.75% | 20.00x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Want to see more of the Content Affinities the Beach Vacations audience visits?
Sign Up
DEMOGRAPHICS
The Beach Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Beach Vacations audience?
Sign Up