Dstillery Audiences

BEACH VACATIONS

Audience Size: 17.5 Thousand Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 17.5 thousand unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 57.61% 33.34x
Work Hard, Play Hard Travelers 58.15% 27.95x
Home Lending Researchers 59.78% 25.50x
Louisiana Activities Researchers 47.28% 24.71x
Nashville Activity Researchers 39.67% 24.36x
Orlando Activities Researchers 36.41% 23.67x
Beach House Second Home Owners 40.22% 23.33x
Vacation Planners 53.80% 22.35x
Florida Gulf Coast Travel Researchers 79.35% 22.32x
Texas Activity Researchers 38.04% 21.75x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Maurices.

Location Composition Index
Maurices 0.05% 2.88x
Victoria's Secret 0.05% 2.67x
Dressbarn 0.01% 1.69x
Journeys 0.02% 1.39x
Old Navy 0.02% 1.38x
Aeropostale 0.01% 1.29x
Banana Republic 0.01% 1.25x
Carhartt 0.05% 1.02x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is fox10tv.com.

Website Composition Index
fox10tv.com 25.13% 72.03x
pnj.com 22.96% 70.22x
wkrg.com 34.27% 67.97x
weartv.com 25.45% 61.63x
wsfa.com 21.39% 46.43x
wvtm13.com 16.83% 45.66x
wbrc.com 15.17% 41.19x
montgomeryadvertiser.com 12.52% 40.67x
whnt.com 17.53% 36.75x
abc3340.com 15.85% 35.62x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 2.54% 40.67x
Online Ticket Buyers 2.99% 28.69x
Memphis News 3.76% 25.44x
Florida College Athletics 1.55% 21.91x
Local Events & Travel Guide 12.39% 20.55x
Health Issues Cluster 6.08% 19.59x
Cruise Vacations 3.43% 19.45x
Mississippi News 16.26% 19.28x
Alabama News 63.27% 17.68x
Tennessee Cluster 23.78% 17.09x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female