Explore the Beach Vacations Audience
Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 thousand unique devices whose actions qualify for the Beach Vacations audience.
INTERESTS
The Beach Vacations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beach Vacations audience is Vacation Rental Accommodation Researchers.
| Interest | Composition | Index |
| Vacation Rental Accommodation Researchers | 59.26% | 33.45x |
| Work Hard, Play Hard Travelers | 63.49% | 31.30x |
| Home Lending Researchers | 64.55% | 29.00x |
| Nashville Activity Researchers | 43.39% | 27.10x |
| Louisiana Activities Researchers | 49.21% | 26.06x |
| Orlando Activities Researchers | 39.15% | 25.94x |
| Vacation Planners | 59.26% | 25.64x |
| Florida Trip Planners | 61.90% | 25.52x |
| Texas Activity Researchers | 41.80% | 24.59x |
| Online Home Decor Shoppers | 40.74% | 23.79x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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APPAREL RETAILERS
The Beach Vacations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beach Vacations audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.05% | 2.88x |
| Victoria's Secret | 0.05% | 2.67x |
| Dressbarn | 0.01% | 1.69x |
| Journeys | 0.02% | 1.39x |
| Old Navy | 0.02% | 1.38x |
| Aeropostale | 0.01% | 1.29x |
| Banana Republic | 0.01% | 1.25x |
| Gap | 0.01% | 1.19x |
| Carhartt | 0.05% | 0.75x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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WEBSITES
The Beach Vacations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beach Vacations audience is fox10tv.com.
| Website | Composition | Index |
| fox10tv.com | 26.04% | 75.89x |
| pnj.com | 24.15% | 73.30x |
| weartv.com | 24.70% | 71.40x |
| wkrg.com | 36.51% | 68.14x |
| wsfa.com | 21.21% | 50.73x |
| wvtm13.com | 17.06% | 48.52x |
| wbrc.com | 16.98% | 44.59x |
| montgomeryadvertiser.com | 14.12% | 41.48x |
| abc3340.com | 14.02% | 38.27x |
| whnt.com | 17.88% | 35.01x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beach Vacations audience is Caribbean Vacation.
| Content Affinity | Composition | Index |
| Caribbean Vacation | 2.81% | 39.83x |
| Online Ticket Buyers | 4.27% | 37.98x |
| Florida College Athletics | 1.88% | 25.94x |
| Women Shoppers | 2.19% | 24.10x |
| Cruise Vacations | 5.00% | 23.89x |
| Local Events & Travel Guide | 13.02% | 23.03x |
| Memphis News | 3.33% | 22.75x |
| Health Issues Cluster | 8.54% | 22.06x |
| Florida Naples News Cluster | 11.25% | 18.91x |
| Alabama News | 65.94% | 18.56x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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DEMOGRAPHICS
The Beach Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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