Dstillery Audiences

BEACH VACATIONS

Audience Size: 18.9 Thousand Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 thousand unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 59.26% 33.45x
Work Hard, Play Hard Travelers 63.49% 31.30x
Home Lending Researchers 64.55% 29.00x
Nashville Activity Researchers 43.39% 27.10x
Louisiana Activities Researchers 49.21% 26.06x
Orlando Activities Researchers 39.15% 25.94x
Vacation Planners 59.26% 25.64x
Florida Trip Planners 61.90% 25.52x
Texas Activity Researchers 41.80% 24.59x
Online Home Decor Shoppers 40.74% 23.79x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Maurices.

Location Composition Index
Maurices 0.05% 2.88x
Victoria's Secret 0.05% 2.67x
Dressbarn 0.01% 1.69x
Journeys 0.02% 1.39x
Old Navy 0.02% 1.38x
Aeropostale 0.01% 1.29x
Banana Republic 0.01% 1.25x
Gap 0.01% 1.19x
Carhartt 0.05% 0.75x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is fox10tv.com.

Website Composition Index
fox10tv.com 26.04% 75.89x
pnj.com 24.15% 73.30x
weartv.com 24.70% 71.40x
wkrg.com 36.51% 68.14x
wsfa.com 21.21% 50.73x
wvtm13.com 17.06% 48.52x
wbrc.com 16.98% 44.59x
montgomeryadvertiser.com 14.12% 41.48x
abc3340.com 14.02% 38.27x
whnt.com 17.88% 35.01x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 2.81% 39.83x
Online Ticket Buyers 4.27% 37.98x
Florida College Athletics 1.88% 25.94x
Women Shoppers 2.19% 24.10x
Cruise Vacations 5.00% 23.89x
Local Events & Travel Guide 13.02% 23.03x
Memphis News 3.33% 22.75x
Health Issues Cluster 8.54% 22.06x
Florida Naples News Cluster 11.25% 18.91x
Alabama News 65.94% 18.56x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female