Explore the Beach Vacations Audience
Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 643.6 thousand unique devices whose actions qualify for the Beach Vacations audience.
INTERESTS
The Beach Vacations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beach Vacations audience is Home Lending Researchers.
| Interest | Composition | Index |
| Home Lending Researchers | 82.40% | 35.05x |
| Vacation Planners | 81.58% | 33.18x |
| Vacation Rental Accommodation Researchers | 69.82% | 30.08x |
| Waterfront Vacationers | 61.04% | 24.32x |
| Realtors & Real Estate Researchers | 45.81% | 21.10x |
| Nashville Activity Researchers | 43.87% | 21.10x |
| Budget Grocery Shoppers | 44.74% | 20.35x |
| Affordable Hotel Bookers | 52.30% | 20.13x |
| Home Decor Shoppers | 48.58% | 20.01x |
| Texas Activity Researchers | 40.16% | 19.85x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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APPAREL RETAILERS
The Beach Vacations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beach Vacations audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 2.39x |
| Kate Spade | 0.02% | 1.70x |
| Tommy Bahama | 0.01% | 1.49x |
| Jos A. Bank Clothiers | 0.04% | 1.46x |
| Free People | 0.02% | 1.39x |
| LOFT | 0.06% | 1.34x |
| Talbots | 0.03% | 1.28x |
| Uniqlo | 0.01% | 1.28x |
| Carhartt | 0.29% | 1.26x |
| Michael Kors | 0.03% | 1.24x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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WEBSITES
The Beach Vacations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beach Vacations audience is vacationrentals.com.
| Website | Composition | Index |
| vacationrentals.com | 4.04% | 359.74x |
| sterlingresorts.com | 3.27% | 344.57x |
| homeaway.com | 61.65% | 294.81x |
| sandpiperbeacon.com | 3.15% | 286.26x |
| tripping.com | 4.57% | 284.74x |
| beachhouse.com | 2.09% | 245.95x |
| hendersonparkinn.com | 4.03% | 220.19x |
| oceanreefresorts.com | 3.44% | 213.86x |
| visitsouthwalton.com | 2.27% | 213.12x |
| vacationrentalpros.com | 3.93% | 200.67x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.56% | 57.95x |
| South Carolina Beach Travel | 4.87% | 29.90x |
| Mexico Travel | 0.74% | 25.61x |
| Mid-Atlantic Beaches | 0.49% | 24.31x |
| Rural Living | 0.12% | 21.72x |
| Caribbean Vacation | 4.82% | 21.12x |
| ISPs & Local Services | 0.04% | 21.00x |
| Discount Shopping | 2.82% | 20.05x |
| Consumer Rewards | 0.24% | 19.35x |
| Home Decoration - Crafts & Kids | 1.84% | 19.11x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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DEMOGRAPHICS
The Beach Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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