Dstillery Audiences

BEACH VACATIONS

Audience Size: 519.3 Thousand Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 519.3 thousand unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 85.62% 29.19x
Vacation Planners 85.21% 26.71x
Vacation Rental Accommodation Researchers 72.63% 26.21x
Work Hard, Play Hard Travelers 75.96% 25.58x
Waterfront Vacationers 62.48% 22.67x
Family Adventures Travelers 56.64% 19.05x
Nashville Activity Researchers 47.17% 19.02x
Budget Grocery Shoppers 48.09% 18.81x
Myrtle Beach Trip Planners 48.29% 18.35x
Spa and Pool Owners 50.48% 18.22x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.06% 1.58x
Patagonia 0.01% 1.51x
Talbots 0.04% 1.43x
Lane Bryant 0.04% 1.22x
Tommy Bahama 0.01% 1.21x
Ann Taylor 0.02% 1.19x
Chicos 0.05% 1.17x
Dressbarn 0.03% 1.17x
Buckle 0.06% 1.16x
Banana Republic 0.07% 1.10x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is vacationrentals.com.

Website Composition Index
vacationrentals.com 4.01% 358.79x
homeaway.com 61.15% 295.61x
sandpiperbeacon.com 3.18% 291.02x
tripping.com 4.43% 285.97x
hendersonparkinn.com 4.18% 226.12x
oceanreefresorts.com 3.52% 220.92x
meyerre.com 9.27% 205.76x
visitsouthwalton.com 2.18% 204.63x
vacationrentalpros.com 3.99% 197.36x
visitpanamacitybeach.com 8.44% 167.50x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.49% 53.99x
South Carolina Beach Travel 4.79% 31.15x
Mid-Atlantic Beaches 0.53% 25.99x
ISPs & Local Services 0.04% 25.95x
Mexico Travel 0.72% 24.76x
Consumer Rewards 0.26% 22.40x
Rural Living 0.12% 21.90x
Discount Shopping 2.67% 20.25x
Golf & Boats 0.02% 19.02x
Cheerleading 1.30% 18.64x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female