Dstillery Audiences

BEACH VACATIONS

Audience Size: 29.9 Thousand Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 29.9 thousand unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 73.17% 43.01x
Work Hard, Play Hard Travelers 83.17% 38.76x
Home Lending Researchers 85.61% 35.47x
Vacation Planners 81.71% 33.74x
Louisiana Activities Researchers 54.88% 31.45x
Nashville Activity Researchers 46.83% 30.80x
Family Adventures Travelers 58.54% 30.01x
Florida Trip Planners 65.37% 28.84x
Orlando Activities Researchers 42.44% 28.54x
Texas Activity Researchers 45.37% 28.20x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Maurices.

Location Composition Index
Maurices 0.05% 2.88x
Victoria's Secret 0.05% 2.67x
Mens Wearhouse 0.02% 1.99x
Express 0.02% 1.98x
Dressbarn 0.01% 1.69x
The Childrens Place 0.02% 1.53x
Zumiez 0.01% 1.47x
Journeys 0.02% 1.39x
Old Navy 0.02% 1.38x
Aeropostale 0.01% 1.29x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is mypanhandle.com.

Website Composition Index
mypanhandle.com 21.74% 117.14x
wjhg.com 22.58% 110.87x
weartv.com 20.57% 72.99x
reservations.com 14.06% 62.73x
hilton.com 20.74% 61.98x
pnj.com 19.01% 57.86x
geniuskitchen.com 10.25% 54.55x
fox10tv.com 18.84% 52.80x
wkrg.com 27.50% 48.35x
familyvacationcritic.com 8.32% 44.95x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 3.81% 42.13x
Pre-Built Home Researchers 1.08% 41.46x
Custom Gifts 1.03% 38.77x
Unique & Personalized Fashion 2.02% 36.86x
National Parks 1.17% 35.40x
Online Ticket Buyers 5.40% 32.99x
Cruise Vacations 9.82% 32.13x
Home Remodeling 0.89% 31.47x
Party Suppliers 1.79% 30.90x
Furniture Shopping 12.55% 30.63x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female