Dstillery Audiences

BEACH VACATIONS

Audience Size: 643.6 Thousand Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 643.6 thousand unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 82.40% 35.05x
Vacation Planners 81.58% 33.18x
Vacation Rental Accommodation Researchers 69.82% 30.08x
Waterfront Vacationers 61.04% 24.32x
Realtors & Real Estate Researchers 45.81% 21.10x
Nashville Activity Researchers 43.87% 21.10x
Budget Grocery Shoppers 44.74% 20.35x
Affordable Hotel Bookers 52.30% 20.13x
Home Decor Shoppers 48.58% 20.01x
Texas Activity Researchers 40.16% 19.85x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Belk.

Location Composition Index
Belk 0.02% 2.39x
Kate Spade 0.02% 1.70x
Tommy Bahama 0.01% 1.49x
Jos A. Bank Clothiers 0.04% 1.46x
Free People 0.02% 1.39x
LOFT 0.06% 1.34x
Talbots 0.03% 1.28x
Uniqlo 0.01% 1.28x
Carhartt 0.29% 1.26x
Michael Kors 0.03% 1.24x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is vacationrentals.com.

Website Composition Index
vacationrentals.com 4.04% 359.74x
sterlingresorts.com 3.27% 344.57x
homeaway.com 61.65% 294.81x
sandpiperbeacon.com 3.15% 286.26x
tripping.com 4.57% 284.74x
beachhouse.com 2.09% 245.95x
hendersonparkinn.com 4.03% 220.19x
oceanreefresorts.com 3.44% 213.86x
visitsouthwalton.com 2.27% 213.12x
vacationrentalpros.com 3.93% 200.67x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.56% 57.95x
South Carolina Beach Travel 4.87% 29.90x
Mexico Travel 0.74% 25.61x
Mid-Atlantic Beaches 0.49% 24.31x
Rural Living 0.12% 21.72x
Caribbean Vacation 4.82% 21.12x
ISPs & Local Services 0.04% 21.00x
Discount Shopping 2.82% 20.05x
Consumer Rewards 0.24% 19.35x
Home Decoration - Crafts & Kids 1.84% 19.11x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female