BEACH VACATIONS

Audience Size: 1.2 Million Devices

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Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Beach Vacations audience.

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Home Lending Researchers.

Interest	Composition	Index
Home Lending Researchers	64.13%	39.43x
Vacation Planners	63.82%	35.22x
Vacation Rental Accommodation Researchers	49.71%	29.78x
Waterfront Vacationers	41.05%	23.50x
Flight and Hotel Shoppers	35.57%	18.50x
Realtors & Real Estate Researchers	29.62%	18.40x
Florida Gulf Coast Travel Researchers	38.07%	18.05x
Affordable Hotel Bookers	35.31%	17.95x
Nashville Activity Researchers	26.20%	17.75x
Home Decor Shoppers	30.01%	17.68x

Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.

Index: A comparison of the Beach Vacations audience to the internet population.

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Belk.

Location	Composition	Index
Belk	0.02%	1.74x
Jos A. Bank Clothiers	0.46%	1.47x
Johnston and Murphy	0.20%	1.36x
White House Black Market	0.30%	1.32x
Chicos	0.08%	1.31x
Talbots	0.06%	1.28x
Mens Wearhouse	0.64%	1.26x
Express Outlets	0.01%	1.20x
Bonobos	0.08%	1.20x
Ann Taylor	0.03%	1.19x

Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.

Index: A comparison of the Beach Vacations audience to the internet population.

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is vacationrentals.com.

Website	Composition	Index
vacationrentals.com	4.31%	176.89x
sterlingresorts.com	3.60%	163.77x
gulfshoresrentals.com	1.20%	157.20x
ecvr.com	1.26%	157.12x
homeaway.com	66.91%	146.38x
holidayisle.net	1.92%	143.32x
tripping.com	4.90%	142.62x
lakehousevacations.com	1.66%	140.52x
beachhouse.com	1.93%	138.73x
sandpiperbeacon.com	2.64%	137.95x

Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.

Index: A comparison of the Beach Vacations audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Travel.

Content Affinity	Composition	Index
South Carolina Travel	0.68%	33.14x
Washington D.C. Hotels	0.02%	19.45x
South Carolina Beach Travel	4.64%	18.34x
Caribbean Vacation	4.55%	17.49x
Mexico Travel	0.86%	16.71x
Mid-Atlantic Beaches	0.37%	15.06x
Cheerleading	1.54%	14.77x
Home Decoration - Crafts & Kids	1.88%	12.89x
Unique & Personalized Fashion	2.96%	12.64x
Mail Order Food	1.98%	12.22x

Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.

Index: A comparison of the Beach Vacations audience to the internet population.

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female