Explore the Beach Vacations Audience
Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Beach Vacations audience.
INTERESTS
The Beach Vacations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beach Vacations audience is Vacation Rental Accommodation Researchers.
| Interest | Composition | Index |
| Vacation Rental Accommodation Researchers | 44.51% | 20.65x |
| Vacation Planners | 74.91% | 16.91x |
| Waterfront Vacationers | 33.11% | 16.79x |
| Realtors & Real Estate Researchers | 23.90% | 13.40x |
| Home Decor Shoppers | 23.95% | 12.94x |
| Home Buyers | 25.35% | 12.92x |
| Florida Gulf Coast Travel Researchers | 29.54% | 12.69x |
| Affordable Hotel Bookers | 30.65% | 12.49x |
| Online Home Decor Shoppers | 22.08% | 12.41x |
| Apartment Furniture Shoppers | 21.95% | 11.89x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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APPAREL RETAILERS
The Beach Vacations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beach Vacations audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.45x |
| Jos A. Bank Clothiers | 0.21% | 1.31x |
| Tommy Bahama | 0.03% | 1.26x |
| Belk | 0.02% | 1.26x |
| Chicos | 0.06% | 1.25x |
| J. Crew | 0.04% | 1.19x |
| Brooks Brothers | 0.04% | 1.17x |
| Madewell | 0.02% | 1.16x |
| Intermix | 0.01% | 1.16x |
| Kate Spade | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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WEBSITES
The Beach Vacations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beach Vacations audience is vacationrentals.com.
| Website | Composition | Index |
| vacationrentals.com | 4.58% | 138.69x |
| holidayisle.net | 1.25% | 131.04x |
| lakehousevacations.com | 1.28% | 130.36x |
| sterlingresorts.com | 2.85% | 129.25x |
| beachhouse.com | 1.46% | 127.84x |
| vacationrentalpros.com | 2.63% | 125.77x |
| tripping.com | 4.78% | 114.60x |
| homeaway.com | 71.92% | 113.15x |
| sandpiperbeacon.com | 1.82% | 110.73x |
| meyerre.com | 5.55% | 106.89x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.68% | 26.63x |
| South Carolina Beach Travel | 3.65% | 17.96x |
| Caribbean Vacation | 3.51% | 15.68x |
| Washington D.C. Hotels | 0.03% | 15.47x |
| Mid-Atlantic Beaches | 0.26% | 13.70x |
| Mexico Travel | 0.82% | 13.30x |
| Cheerleading | 1.32% | 11.68x |
| National Parks | 2.61% | 11.03x |
| Home Decoration - Crafts & Kids | 1.61% | 10.98x |
| Unique & Personalized Fashion | 2.46% | 10.79x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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DEMOGRAPHICS
The Beach Vacations audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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