Dstillery Audiences

BEACH VACATIONS

Audience Size: 469.2 Thousand Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 469.2 thousand unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Vacation Planners.

Interest Composition Index
Vacation Planners 82.84% 36.00x
Home Lending Researchers 83.91% 35.72x
Work Hard, Play Hard Travelers 73.60% 33.18x
Vacation Rental Accommodation Researchers 68.29% 32.24x
Waterfront Vacationers 61.82% 26.40x
Family Adventures Travelers 50.51% 23.75x
Realtors & Real Estate Researchers 45.64% 21.92x
Nashville Activity Researchers 45.47% 21.87x
Budget Grocery Shoppers 48.03% 21.62x
Home Decor Shoppers 49.49% 21.53x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Free People.

Location Composition Index
Free People 0.02% 1.61x
Armani 0.02% 1.52x
Lululemon 0.03% 1.50x
Brooks Brothers 0.02% 1.48x
Buckle 0.04% 1.43x
Talbots 0.03% 1.41x
Kate Spade 0.01% 1.30x
White House Black Market 0.04% 1.27x
Jos A. Bank Clothiers 0.03% 1.24x
The North Face 0.01% 1.20x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is tripping.com.

Website Composition Index
tripping.com 3.68% 342.22x
homeaway.com 60.76% 334.15x
hendersonparkinn.com 4.31% 257.33x
oceanreefresorts.com 3.48% 247.52x
meyerre.com 9.35% 232.98x
vacationrentalpros.com 3.86% 219.26x
visitpanamacitybeach.com 8.22% 188.95x
vrbo.com 81.02% 156.40x
visitpensacola.com 6.55% 154.84x
lakehouse.com 7.54% 140.79x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.48% 62.32x
South Carolina Beach Travel 4.64% 36.93x
Mid-Atlantic Beaches 0.57% 32.27x
Mexico Travel 0.63% 27.06x
Assorted Topics (Cooking, Games, Viral Media) 0.05% 24.15x
Discount Shopping 1.89% 23.44x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 23.13x
Consumer Rewards 0.22% 22.83x
Cars, Travel & Food 0.22% 22.14x
Cheerleading 1.25% 22.11x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female