Dstillery Audiences

BEACH VACATIONS

Audience Size: 2.2 Million Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 40.91% 20.37x
Vacation Planners 71.81% 17.39x
Waterfront Vacationers 22.86% 15.45x
Realtors & Real Estate Researchers 21.63% 12.55x
Home Buyers 22.11% 12.48x
Home Decor Shoppers 21.76% 11.94x
Affordable Hotel Bookers 28.35% 11.65x
Online Home Decor Shoppers 19.70% 11.38x
Florida Gulf Coast Travel Researchers 29.73% 11.34x
Apartment Furniture Shoppers 20.18% 10.83x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.27x
Express Outlets 0.00% 1.27x
Belk 0.02% 1.25x
The North Face 0.03% 1.24x
Gymboree 0.04% 1.23x
Michael Kors 0.02% 1.15x
LOFT 0.04% 1.15x
J. Crew 0.04% 1.15x
Chicos 0.05% 1.13x
Lane Bryant 0.04% 1.13x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is vacationrentals.com.

Website Composition Index
vacationrentals.com 4.73% 123.81x
holidayisle.net 1.17% 123.28x
sterlingresorts.com 2.52% 122.13x
lakehousevacations.com 1.31% 121.68x
destinvacation.com 1.47% 121.00x
beachhouse.com 1.31% 118.97x
vacationrentalpros.com 2.73% 117.76x
meyerre.com 4.93% 105.40x
tripping.com 6.11% 102.29x
homeaway.com 73.96% 100.47x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.75% 22.71x
South Carolina Beach Travel 3.92% 15.71x
Caribbean Vacation 3.23% 14.45x
Mid-Atlantic Beaches 0.25% 12.41x
Mexico Travel 0.83% 11.52x
National Parks 2.52% 9.86x
Cheerleading 1.28% 9.80x
Home Decoration - Crafts & Kids 1.61% 9.73x
Unique & Personalized Fashion 2.60% 9.42x
Travel Adventure 11.24% 9.17x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female