Dstillery Audiences

BEACH VACATIONS

Audience Size: 14.7 Thousand Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 14.7 thousand unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 53.57% 32.08x
Louisiana Activities Researchers 41.67% 23.69x
Beach House Second Home Owners 37.50% 23.57x
Nashville Activity Researchers 32.74% 22.16x
Florida Gulf Coast Travel Researchers 76.19% 21.92x
Vacation Planners 54.17% 21.67x
Orlando Activities Researchers 29.17% 21.65x
Home Lending Researchers 47.62% 20.99x
Florida Trip Planners 47.62% 20.83x
Work Hard, Play Hard Travelers 44.05% 20.74x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.19% 3.42x
Buckle 0.13% 3.06x
The Childrens Place 0.11% 2.92x
Journeys 0.13% 2.34x
Old Navy 0.13% 2.03x
Aeropostale 0.06% 2.00x
Gap 0.06% 1.98x
White House Black Market 0.06% 1.96x
American Eagle Outfitters 0.06% 1.82x
Express 0.06% 1.70x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is wkrg.com.

Website Composition Index
wkrg.com 36.45% 71.68x
fox10tv.com 26.91% 70.74x
weartv.com 28.42% 67.76x
pnj.com 22.84% 61.96x
wsfa.com 21.07% 49.04x
wvtm13.com 16.89% 43.58x
visitflorida.com 28.03% 40.86x
wbrc.com 13.98% 39.12x
abc3340.com 17.19% 33.97x
whnt.com 16.88% 33.87x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 2.30% 27.56x
Online Ticket Buyers 2.30% 22.78x
Memphis News 3.39% 22.43x
Local Events & Travel Guide 13.80% 18.92x
Mississippi News 15.13% 17.46x
Cruise Vacations 2.42% 16.73x
Alabama News 64.04% 16.54x
Florida Naples News Cluster 8.84% 14.50x
Tennessee Cluster 20.82% 14.43x
Fishing 2.91% 13.83x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female