BEACH VACATIONS

Audience Size: 2.3 Million Devices

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Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Beach Vacations audience.

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Vacation Rental Accommodation Researchers.

Interest	Composition	Index
Vacation Rental Accommodation Researchers	40.34%	19.12x
Vacation Planners	71.07%	16.51x
Realtors & Real Estate Researchers	19.96%	11.78x
Home Buyers	20.30%	11.56x
Travel Industry	22.42%	11.26x
Florida Gulf Coast Travel Researchers	27.60%	11.08x
Home Decor Shoppers	20.94%	10.81x
Affordable Hotel Bookers	27.03%	10.56x
Online Home Decor Shoppers	18.35%	10.47x
Apartment Furniture Shoppers	19.27%	9.95x

Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.

Index: A comparison of the Beach Vacations audience to the internet population.

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Belk.

Location	Composition	Index
Belk	0.02%	2.01x
LL Bean	0.00%	1.50x
Tommy Bahama	0.03%	1.43x
Brooks Brothers	0.03%	1.26x
Saint Laurent Paris	0.01%	1.25x
J. Crew	0.03%	1.25x
Gymboree	0.03%	1.25x
Madewell	0.02%	1.24x
Columbia	0.01%	1.23x
Ralph Lauren	0.01%	1.17x

Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.

Index: A comparison of the Beach Vacations audience to the internet population.

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is ecvr.com.

Website	Composition	Index
ecvr.com	0.69%	139.95x
garrettrealty.com	0.57%	135.38x
oceanreefresorts.com	0.83%	133.94x
gulfshoresrentals.com	0.59%	128.63x
vacationrentals.com	4.56%	125.72x
sterlingresorts.com	2.56%	121.20x
holidayisle.net	1.21%	121.11x
lakehousevacations.com	1.37%	119.43x
destinvacation.com	1.58%	117.45x
beachhouse.com	1.28%	117.44x

Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.

Index: A comparison of the Beach Vacations audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Travel.

Content Affinity	Composition	Index
South Carolina Travel	0.77%	19.88x
South Carolina Beach Travel	3.82%	14.09x
Caribbean Vacation	2.86%	14.08x
Mid-Atlantic Beaches	0.25%	11.54x
Mexico Travel	0.88%	10.88x
Washington D.C. Hotels	0.03%	10.60x
Home Decoration - Crafts & Kids	1.45%	9.22x
Unique & Personalized Fashion	2.46%	9.19x
Cheerleading	1.17%	9.18x
National Parks	2.34%	8.73x

Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.

Index: A comparison of the Beach Vacations audience to the internet population.

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age and income brackets.

Age

18-24

Income

$150,000-$249,999