Explore the Beach Vacations Audience
Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 222.3 thousand unique devices whose actions qualify for the Beach Vacations audience.
INTERESTS
The Beach Vacations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beach Vacations audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 80.15% | 34.22x |
| Vacation Planners | 83.89% | 32.87x |
| Home Lending Researchers | 86.20% | 32.86x |
| Vacation Rental Accommodation Researchers | 68.02% | 31.95x |
| Family Adventures Travelers | 57.79% | 23.83x |
| Waterfront Vacationers | 63.35% | 23.65x |
| Nashville Activity Researchers | 43.30% | 22.89x |
| Louisiana Activities Researchers | 44.16% | 21.98x |
| Realtors & Real Estate Researchers | 45.50% | 21.88x |
| Budget Grocery Shoppers | 46.06% | 21.76x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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APPAREL RETAILERS
The Beach Vacations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beach Vacations audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.02% | 5.24x |
| J. Crew | 0.02% | 4.77x |
| Belk | 0.01% | 4.62x |
| Gap | 0.02% | 4.24x |
| American Eagle Outfitters | 0.02% | 2.89x |
| Talbots | 0.01% | 2.03x |
| Victoria's Secret | 0.02% | 1.87x |
| LOFT | 0.01% | 1.79x |
| Dressbarn | 0.01% | 1.58x |
| Chicos | 0.01% | 1.40x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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WEBSITES
The Beach Vacations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beach Vacations audience is homeaway.com.
| Website | Composition | Index |
| homeaway.com | 50.96% | 570.52x |
| meyerre.com | 10.25% | 422.17x |
| visitpanamacitybeach.com | 10.03% | 374.90x |
| visitpensacola.com | 7.38% | 299.97x |
| vrbo.com | 71.43% | 257.54x |
| lakehouse.com | 7.15% | 229.74x |
| agreatertown.com | 5.60% | 220.64x |
| gulfshores.com | 4.02% | 173.79x |
| auntbugs.com | 2.59% | 99.53x |
| thedestinlog.com | 16.44% | 97.08x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Beach Travel.
| Content Affinity | Composition | Index |
| South Carolina Beach Travel | 3.65% | 45.23x |
| South Carolina Travel | 0.28% | 41.80x |
| Mid-Atlantic Beaches | 0.55% | 37.12x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.17% | 29.76x |
| Mexico Travel | 0.42% | 29.55x |
| Home Decoration - Crafts & Kids | 1.33% | 29.17x |
| Texas Sporting & Outdoors Cluster | 0.19% | 27.31x |
| Cheerleading | 0.81% | 25.27x |
| San Francisco Tourism | 0.60% | 24.85x |
| National Parks | 2.36% | 24.12x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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DEMOGRAPHICS
The Beach Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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