Dstillery Audiences

BEACH VACATIONS

Audience Size: 792.5 Thousand Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 792.5 thousand unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 79.86% 32.92x
Vacation Planners 79.09% 31.08x
Vacation Rental Accommodation Researchers 66.98% 27.25x
Waterfront Vacationers 58.31% 21.57x
Realtors & Real Estate Researchers 43.13% 18.61x
Nashville Activity Researchers 40.94% 18.37x
Home Decor Shoppers 45.46% 17.77x
Home Buyers 42.73% 17.72x
Flight and Hotel Shoppers 46.09% 17.66x
Budget Grocery Shoppers 41.09% 17.57x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.53x
White House Black Market 0.52% 1.52x
Brooks Brothers 0.03% 1.33x
Johnston and Murphy 0.68% 1.31x
Belk 0.01% 1.29x
Mens Wearhouse 0.54% 1.22x
J. Crew 0.02% 1.20x
REI 0.02% 1.20x
The North Face 0.02% 1.16x
Tommy Bahama 0.03% 1.13x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is vacationrentals.com.

Website Composition Index
vacationrentals.com 4.15% 271.03x
sterlingresorts.com 3.30% 259.24x
harpoonharry.com 1.63% 244.31x
homeaway.com 63.91% 223.47x
holidayisle.net 2.07% 219.32x
tripping.com 4.74% 215.64x
sandpiperbeacon.com 2.99% 215.28x
lakehousevacations.com 1.75% 206.80x
beachhouse.com 2.00% 197.35x
hendersonparkinn.com 3.68% 171.92x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.58% 48.97x
South Carolina Beach Travel 4.84% 23.78x
Mexico Travel 0.77% 22.47x
Caribbean Vacation 4.67% 19.91x
Mid-Atlantic Beaches 0.49% 19.79x
Cheerleading 1.39% 17.03x
Mail Order Food 1.71% 16.62x
Home Decoration - Crafts & Kids 1.80% 16.60x
ISPs & Local Services 0.05% 16.52x
Rural Living 0.11% 16.43x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female