Dstillery Audiences

BEACH VACATIONS

Audience Size: 222.3 Thousand Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 222.3 thousand unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 80.15% 34.22x
Vacation Planners 83.89% 32.87x
Home Lending Researchers 86.20% 32.86x
Vacation Rental Accommodation Researchers 68.02% 31.95x
Family Adventures Travelers 57.79% 23.83x
Waterfront Vacationers 63.35% 23.65x
Nashville Activity Researchers 43.30% 22.89x
Louisiana Activities Researchers 44.16% 21.98x
Realtors & Real Estate Researchers 45.50% 21.88x
Budget Grocery Shoppers 46.06% 21.76x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Michael Kors.

Location Composition Index
Michael Kors 0.02% 5.24x
J. Crew 0.02% 4.77x
Belk 0.01% 4.62x
Gap 0.02% 4.24x
American Eagle Outfitters 0.02% 2.89x
Talbots 0.01% 2.03x
Victoria's Secret 0.02% 1.87x
LOFT 0.01% 1.79x
Dressbarn 0.01% 1.58x
Chicos 0.01% 1.40x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is homeaway.com.

Website Composition Index
homeaway.com 50.96% 570.52x
meyerre.com 10.25% 422.17x
visitpanamacitybeach.com 10.03% 374.90x
visitpensacola.com 7.38% 299.97x
vrbo.com 71.43% 257.54x
lakehouse.com 7.15% 229.74x
agreatertown.com 5.60% 220.64x
gulfshores.com 4.02% 173.79x
auntbugs.com 2.59% 99.53x
thedestinlog.com 16.44% 97.08x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 3.65% 45.23x
South Carolina Travel 0.28% 41.80x
Mid-Atlantic Beaches 0.55% 37.12x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.17% 29.76x
Mexico Travel 0.42% 29.55x
Home Decoration - Crafts & Kids 1.33% 29.17x
Texas Sporting & Outdoors Cluster 0.19% 27.31x
Cheerleading 0.81% 25.27x
San Francisco Tourism 0.60% 24.85x
National Parks 2.36% 24.12x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female