Explore the Beach Vacations Audience
Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 14.7 thousand unique devices whose actions qualify for the Beach Vacations audience.
INTERESTS
The Beach Vacations audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beach Vacations audience is Vacation Rental Accommodation Researchers.
| Interest | Composition | Index |
| Vacation Rental Accommodation Researchers | 53.57% | 32.08x |
| Louisiana Activities Researchers | 41.67% | 23.69x |
| Beach House Second Home Owners | 37.50% | 23.57x |
| Nashville Activity Researchers | 32.74% | 22.16x |
| Florida Gulf Coast Travel Researchers | 76.19% | 21.92x |
| Vacation Planners | 54.17% | 21.67x |
| Orlando Activities Researchers | 29.17% | 21.65x |
| Home Lending Researchers | 47.62% | 20.99x |
| Florida Trip Planners | 47.62% | 20.83x |
| Work Hard, Play Hard Travelers | 44.05% | 20.74x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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APPAREL RETAILERS
The Beach Vacations audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beach Vacations audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.19% | 3.42x |
| Buckle | 0.13% | 3.06x |
| The Childrens Place | 0.11% | 2.92x |
| Journeys | 0.13% | 2.34x |
| Old Navy | 0.13% | 2.03x |
| Aeropostale | 0.06% | 2.00x |
| Gap | 0.06% | 1.98x |
| White House Black Market | 0.06% | 1.96x |
| American Eagle Outfitters | 0.06% | 1.82x |
| Express | 0.06% | 1.70x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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WEBSITES
The Beach Vacations audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beach Vacations audience is wkrg.com.
| Website | Composition | Index |
| wkrg.com | 36.45% | 71.68x |
| fox10tv.com | 26.91% | 70.74x |
| weartv.com | 28.42% | 67.76x |
| pnj.com | 22.84% | 61.96x |
| wsfa.com | 21.07% | 49.04x |
| wvtm13.com | 16.89% | 43.58x |
| visitflorida.com | 28.03% | 40.86x |
| wbrc.com | 13.98% | 39.12x |
| abc3340.com | 17.19% | 33.97x |
| whnt.com | 16.88% | 33.87x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beach Vacations audience is Caribbean Vacation.
| Content Affinity | Composition | Index |
| Caribbean Vacation | 2.30% | 27.56x |
| Online Ticket Buyers | 2.30% | 22.78x |
| Memphis News | 3.39% | 22.43x |
| Local Events & Travel Guide | 13.80% | 18.92x |
| Mississippi News | 15.13% | 17.46x |
| Cruise Vacations | 2.42% | 16.73x |
| Alabama News | 64.04% | 16.54x |
| Florida Naples News Cluster | 8.84% | 14.50x |
| Tennessee Cluster | 20.82% | 14.43x |
| Fishing | 2.91% | 13.83x |
Composition Percentage:
The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
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DEMOGRAPHICS
The Beach Vacations audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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