Dstillery Audiences

BEACH VACATIONS

Audience Size: 1.5 Million Devices

Explore the Beach Vacations Audience

Below you'll find more information about the Beach Vacations audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Beach Vacations audience.

Dstillery Crafted Audiences

INTERESTS

The Beach Vacations audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beach Vacations audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 59.74% 40.11x
Vacation Planners 62.27% 32.32x
Vacation Rental Accommodation Researchers 45.87% 29.01x
Waterfront Vacationers 38.06% 22.39x
Realtors & Real Estate Researchers 27.87% 17.86x
Florida Gulf Coast Travel Researchers 34.22% 17.21x
Home Buyers 28.81% 17.14x
Home Decor Shoppers 28.30% 17.13x
Flight and Hotel Shoppers 35.24% 17.03x
Nashville Activity Researchers 23.94% 16.91x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Interest attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beach Vacations audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beach Vacations audience is Talbots.

Location Composition Index
Talbots 0.05% 1.55x
Chicos 0.05% 1.54x
Jos A. Bank Clothiers 0.35% 1.41x
LOFT 0.07% 1.34x
Brooks Brothers 0.03% 1.22x
Tommy Bahama 0.02% 1.21x
Buckle 0.11% 1.20x
Mens Wearhouse 0.47% 1.17x
The North Face 0.02% 1.16x
Aeropostale 0.01% 1.13x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Location attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beach Vacations audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beach Vacations audience is vacationrentals.com.

Website Composition Index
vacationrentals.com 4.56% 145.92x
ecvr.com 1.04% 133.21x
sterlingresorts.com 3.55% 127.55x
holidayisle.net 1.56% 126.24x
lakehousevacations.com 1.49% 125.63x
beachhouse.com 1.72% 121.61x
homeaway.com 71.06% 120.03x
tripping.com 4.99% 117.76x
vacationrentalpros.com 3.04% 115.49x
sandpiperbeacon.com 2.22% 114.17x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Web attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beach Vacations audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.69% 31.84x
South Carolina Beach Travel 4.20% 19.54x
Caribbean Vacation 4.07% 17.37x
Washington D.C. Hotels 0.02% 16.92x
Mexico Travel 0.82% 15.51x
Mid-Atlantic Beaches 0.30% 15.18x
Cheerleading 1.42% 13.37x
Home Decoration - Crafts & Kids 1.72% 12.26x
Unique & Personalized Fashion 2.79% 12.26x
National Parks 2.83% 11.72x
Composition Percentage: The overlap percentage between the Beach Vacations audience and the Content Affinity attribute.
Index: A comparison of the Beach Vacations audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beach Vacations audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female