Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 76.9 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 76.9 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 72.84% 26.74x
Curly Hair Care Shoppers 73.93% 21.61x
Hair Care Shoppers 56.64% 20.06x
Adult Acne Sufferers 66.75% 19.92x
Women's Fashion Magazine Readers 56.76% 19.43x
Trendy Shoe Shoppers 56.15% 19.19x
Cosmetics and Beauty Shoppers 92.45% 18.65x
Makeup Researchers 73.45% 18.52x
Women’s Fashion Blogs Readers 53.11% 18.24x
Women’s Lifestyle Blogs Researchers 47.87% 17.45x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 3.86x
Hollister 0.01% 3.80x
Zumiez 0.02% 3.79x
Aeropostale 0.03% 3.61x
Banana Republic 0.03% 3.44x
Lane Bryant 0.02% 3.35x
White House Black Market 0.03% 2.90x
Express 0.02% 2.77x
Mens Wearhouse 0.03% 2.44x
Ann Taylor 0.01% 1.98x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is temptalia.com.

Website Composition Index
temptalia.com 63.53% 463.36x
mysubscriptionaddiction.com 21.82% 336.04x
thefinancialdiet.com 12.32% 110.64x
labmuffin.com 7.90% 108.79x
dollskill.com 10.18% 103.22x
theskincareedit.com 18.31% 90.58x
sallybeauty.com 6.26% 82.82x
totalbeauty.com 21.86% 71.52x
hypebae.com 4.38% 67.18x
fragrantica.com 18.11% 64.42x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Dermatology.

Content Affinity Composition Index
Dermatology 4.29% 88.91x
Perfume, Makeup & Cosmetics 6.00% 78.97x
Hair & Beauty 4.06% 78.86x
Organic Beauty & Skincare Products 3.69% 62.04x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.05% 56.79x
Cosmetics Business 0.95% 56.41x
Travel, Food, Fashion & Fitness 13.00% 40.83x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 1.05% 37.57x
African-American Hair 5.22% 36.45x
Mysticism 0.73% 33.46x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female