Explore the Beauty & Cosmetics Audience
Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 494.9 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.
INTERESTS
The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.
| Interest | Composition | Index |
| Womens Subscription Box Shoppers | 70.15% | 30.06x |
| Makeup Researchers | 63.24% | 25.51x |
| Hair Care Shoppers | 36.26% | 20.59x |
| Adult Acne Sufferers | 47.74% | 20.11x |
| Women's Fashion Magazine Readers | 33.77% | 19.81x |
| Womens Fashion Brands Shoppers | 51.31% | 19.48x |
| Trendy Denim Shoppers | 42.51% | 18.56x |
| Cosmetics and Beauty Shoppers | 88.96% | 17.69x |
| Tea Drinkers | 37.88% | 17.38x |
| Sun Protection Shoppers | 39.78% | 16.45x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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APPAREL RETAILERS
The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Zara.
| Location | Composition | Index |
| Zara | 0.04% | 1.86x |
| Ann Taylor | 0.03% | 1.80x |
| Forever 21 | 0.05% | 1.34x |
| Talbots | 0.06% | 1.34x |
| Express | 0.03% | 1.33x |
| H&M | 0.04% | 1.29x |
| Brooks Brothers | 0.04% | 1.24x |
| Banana Republic | 0.05% | 1.24x |
| The North Face | 0.03% | 1.20x |
| Lane Bryant | 0.05% | 1.20x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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WEBSITES
The Beauty & Cosmetics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beauty & Cosmetics audience is toofaced.com.
| Website | Composition | Index |
| toofaced.com | 11.62% | 462.16x |
| thehappysloths.com | 4.56% | 447.75x |
| lagirlusa.com | 5.54% | 425.09x |
| realtechniques.com | 7.90% | 423.27x |
| hellosubscription.com | 5.04% | 413.61x |
| jouercosmetics.com | 7.42% | 401.43x |
| musingsofamuse.com | 15.57% | 399.84x |
| elfcosmetics.com | 14.78% | 397.34x |
| temptalia.com | 23.14% | 384.66x |
| pixibeauty.com | 11.89% | 358.98x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 4.55% | 72.86x |
| Perfume, Makeup & Cosmetics | 6.21% | 44.94x |
| Hair & Beauty | 16.73% | 39.61x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 2.48% | 38.54x |
| Travel, Food, Fashion & Fitness | 7.34% | 38.32x |
| Higher-End Fashion Brands | 6.29% | 36.77x |
| Dermatology | 21.27% | 35.65x |
| Organic Beauty & Skincare Products | 6.72% | 30.96x |
| Beach & Intimate Wear | 3.36% | 27.56x |
| Fashion Cluster | 17.44% | 21.94x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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DEMOGRAPHICS
The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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