BEAUTY & COSMETICS

Audience Size: 265.5 Thousand Devices

View All Audiences

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 265.5 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest	Composition	Index
Womens Subscription Box Shoppers	75.16%	30.47x
Makeup Researchers	69.32%	25.04x
Cosmetics and Beauty Shoppers	87.87%	24.92x
Hair Care Shoppers	49.62%	23.03x
Adult Acne Sufferers	54.97%	22.24x
Trendy Shoe Shoppers	48.58%	21.77x
Women's Fashion Magazine Readers	47.35%	21.57x
Womens Fashion Brands Shoppers	55.71%	20.55x
Teen Content Readers	52.60%	20.06x
Tea Drinkers	40.15%	19.41x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Abercrombie & Fitch.

Location	Composition	Index
Abercrombie & Fitch	0.01%	3.35x
Zara	0.05%	2.95x
Supreme	0.02%	2.47x
Madewell	0.02%	2.30x
Uniqlo	0.03%	2.25x
The North Face	0.03%	2.12x
Club Monaco	0.02%	2.08x
Charlotte Russe	0.06%	1.95x
Victoria's Secret	0.18%	1.94x
H&M	0.09%	1.93x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is musingsofamuse.com.

Website	Composition	Index
musingsofamuse.com	24.14%	575.92x
pixibeauty.com	17.51%	454.20x
temptalia.com	38.46%	440.59x
makeupforever.com	15.18%	387.04x
morphebrushes.com	8.12%	328.99x
katvondbeauty.com	21.53%	318.66x
bitebeauty.com	5.87%	240.93x
imabeautygeek.com	4.52%	205.54x
olehenriksen.com	4.03%	159.32x
mysubscriptionaddiction.com	34.78%	154.27x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.

Content Affinity	Composition	Index
Hipster Clothing	2.70%	72.67x
Perfume, Makeup & Cosmetics	4.79%	66.22x
Hair & Beauty	10.95%	55.33x
Dermatology	10.72%	54.77x
Travel, Food, Fashion & Fitness	9.12%	50.96x
Organic Beauty & Skincare Products	5.59%	44.73x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings)	2.31%	43.09x
Higher-End Fashion Brands	1.91%	37.94x
Beach & Intimate Wear	1.38%	35.82x
Fashion Cluster	15.92%	27.32x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female