Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 25.8 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 25.8 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 63.41% 29.15x
Womens Subscription Box Shoppers 67.75% 27.35x
Instagram Influencers 48.55% 26.57x
Women's Fashion Magazine Readers 46.01% 26.53x
Cosmetics and Beauty Shoppers 94.20% 26.12x
Adult Acne Sufferers 56.88% 25.63x
Makeup Researchers 70.65% 25.01x
Trendy Shoe Shoppers 40.94% 24.30x
Women’s Fashion Blogs Readers 47.46% 23.91x
Women’s Lifestyle Blogs Researchers 39.86% 23.07x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Buckle.

Location Composition Index
Buckle 0.06% 3.24x
Maurices 0.06% 2.75x
Gymboree 0.02% 1.69x
Lane Bryant 0.02% 1.40x
Chicos 0.02% 1.37x
White House Black Market 0.02% 1.31x
Aeropostale 0.02% 1.31x
Carhartt 0.04% 0.32x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is totalbeauty.com.

Website Composition Index
totalbeauty.com 17.06% 86.36x
fragrantica.com 22.54% 78.59x
bellatory.com 11.20% 46.99x
fashionista.com 20.46% 42.80x
nylon.com 10.28% 37.83x
theeverygirl.com 14.81% 36.64x
wethrift.com 13.04% 36.53x
stylecraze.com 19.78% 32.56x
thezoereport.com 36.94% 32.06x
mykoreankitchen.com 6.79% 32.06x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 7.98% 58.63x
K-Pop 4.07% 37.21x
Canada Consumer Product Cluster 5.48% 35.84x
Teen Hair 3.13% 33.25x
Fashion Cluster 16.35% 25.63x
DIY Decoration & Furniture 4.23% 24.50x
Assorted Topics (Television, Origami, Men's Health) 1.64% 24.14x
Video Content Sites 1.10% 20.61x
Ontario Canada Cluster 0.94% 19.12x
Paleo & Keto Diet Enthusiasts 0.86% 18.96x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female