Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 176.6 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 176.6 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 74.44% 32.38x
Curly Hair Care Shoppers 66.11% 30.11x
Cosmetics and Beauty Shoppers 88.40% 27.67x
Hair Care Shoppers 52.33% 26.32x
Makeup Researchers 66.46% 26.25x
Adult Acne Sufferers 57.73% 26.04x
Women's Fashion Magazine Readers 50.89% 24.81x
Trendy Shoe Shoppers 51.81% 24.47x
Women’s Fashion Blogs Readers 48.82% 23.30x
Teen Content Readers 54.34% 22.86x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Talbots.

Location Composition Index
Talbots 0.02% 3.95x
Tommy Bahama 0.02% 3.86x
The Childrens Place 0.03% 3.57x
Zumiez 0.02% 3.27x
Chicos 0.02% 2.64x
Lane Bryant 0.01% 2.09x
Journeys 0.02% 2.09x
Gap 0.01% 2.09x
Banana Republic 0.01% 2.08x
Ann Taylor 0.01% 1.98x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is musingsofamuse.com.

Website Composition Index
musingsofamuse.com 29.62% 592.25x
pixibeauty.com 16.81% 555.86x
katvondbeauty.com 14.41% 452.93x
temptalia.com 51.07% 366.42x
imabeautygeek.com 5.62% 198.51x
mysubscriptionaddiction.com 30.99% 186.09x
sephora.com 22.28% 182.44x
peachandlily.com 5.73% 164.94x
fentybeauty.com 11.13% 158.49x
beautifulwithbrains.com 6.22% 136.47x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 2.09% 95.98x
Dermatology 7.22% 71.42x
Hair & Beauty 7.30% 66.30x
Perfume, Makeup & Cosmetics 5.89% 64.74x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.85% 56.86x
Organic Beauty & Skincare Products 4.74% 51.90x
Travel, Food, Fashion & Fitness 10.78% 49.19x
Higher-End Fashion Brands 0.95% 45.48x
Cosmetics Business 0.94% 45.26x
Mysticism 0.62% 33.77x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female