Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 15.3 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 15.3 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 57.14% 36.23x
Adult Acne Sufferers 52.38% 31.41x
Women's Fashion Magazine Readers 36.31% 30.37x
Cosmetics and Beauty Shoppers 95.83% 29.53x
Women's Fitness Enthusiasts 28.57% 29.49x
Makeup Researchers 67.26% 29.31x
Womens Subscription Box Shoppers 55.95% 29.27x
Women’s Lifestyle Blogs Researchers 30.36% 28.22x
Engagement Ring Shoppers 41.67% 27.57x
Orthodontics Researchers 35.71% 27.36x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Buckle.

Location Composition Index
Buckle 0.06% 3.24x
Carhartt 0.06% 0.73x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is fragrantica.com.

Website Composition Index
fragrantica.com 30.84% 71.50x
fashionista.com 17.28% 37.65x
whowhatwear.com 43.06% 31.54x
wwd.com 23.21% 29.74x
hellogiggles.com 15.59% 27.44x
allure.com 68.68% 27.16x
theeverygirl.com 14.34% 25.01x
byrdie.com 71.86% 24.60x
thezoereport.com 32.14% 24.54x
stylecraze.com 20.03% 23.33x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 5.77% 47.39x
Canada Consumer Product Cluster 2.63% 40.84x
K-Pop 2.38% 31.84x
DIY Decoration & Furniture 4.52% 29.05x
Canada Culture and Tourism 8.91% 23.70x
Winnipeg Canada News 1.51% 23.31x
Canada Business Cluster 6.40% 22.61x
Canadian Lifestyle 3.01% 22.14x
Canada Shopping - Lifestyle and Mommy Blogs 1.63% 21.70x
New Parents 1.38% 19.48x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female