Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 265.5 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 265.5 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 75.16% 30.47x
Makeup Researchers 69.32% 25.04x
Cosmetics and Beauty Shoppers 87.87% 24.92x
Hair Care Shoppers 49.62% 23.03x
Adult Acne Sufferers 54.97% 22.24x
Trendy Shoe Shoppers 48.58% 21.77x
Women's Fashion Magazine Readers 47.35% 21.57x
Womens Fashion Brands Shoppers 55.71% 20.55x
Teen Content Readers 52.60% 20.06x
Tea Drinkers 40.15% 19.41x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.01% 3.35x
Zara 0.05% 2.95x
Supreme 0.02% 2.47x
Madewell 0.02% 2.30x
Uniqlo 0.03% 2.25x
The North Face 0.03% 2.12x
Club Monaco 0.02% 2.08x
Charlotte Russe 0.06% 1.95x
Victoria's Secret 0.18% 1.94x
H&M 0.09% 1.93x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is musingsofamuse.com.

Website Composition Index
musingsofamuse.com 24.14% 575.92x
pixibeauty.com 17.51% 454.20x
temptalia.com 38.46% 440.59x
makeupforever.com 15.18% 387.04x
morphebrushes.com 8.12% 328.99x
katvondbeauty.com 21.53% 318.66x
bitebeauty.com 5.87% 240.93x
imabeautygeek.com 4.52% 205.54x
olehenriksen.com 4.03% 159.32x
mysubscriptionaddiction.com 34.78% 154.27x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 2.70% 72.67x
Perfume, Makeup & Cosmetics 4.79% 66.22x
Hair & Beauty 10.95% 55.33x
Dermatology 10.72% 54.77x
Travel, Food, Fashion & Fitness 9.12% 50.96x
Organic Beauty & Skincare Products 5.59% 44.73x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 2.31% 43.09x
Higher-End Fashion Brands 1.91% 37.94x
Beach & Intimate Wear 1.38% 35.82x
Fashion Cluster 15.92% 27.32x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female