Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 494.9 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 494.9 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 70.15% 30.06x
Makeup Researchers 63.24% 25.51x
Hair Care Shoppers 36.26% 20.59x
Adult Acne Sufferers 47.74% 20.11x
Women's Fashion Magazine Readers 33.77% 19.81x
Womens Fashion Brands Shoppers 51.31% 19.48x
Trendy Denim Shoppers 42.51% 18.56x
Cosmetics and Beauty Shoppers 88.96% 17.69x
Tea Drinkers 37.88% 17.38x
Sun Protection Shoppers 39.78% 16.45x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Zara.

Location Composition Index
Zara 0.04% 1.86x
Ann Taylor 0.03% 1.80x
Forever 21 0.05% 1.34x
Talbots 0.06% 1.34x
Express 0.03% 1.33x
H&M 0.04% 1.29x
Brooks Brothers 0.04% 1.24x
Banana Republic 0.05% 1.24x
The North Face 0.03% 1.20x
Lane Bryant 0.05% 1.20x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is toofaced.com.

Website Composition Index
toofaced.com 11.62% 462.16x
thehappysloths.com 4.56% 447.75x
lagirlusa.com 5.54% 425.09x
realtechniques.com 7.90% 423.27x
hellosubscription.com 5.04% 413.61x
jouercosmetics.com 7.42% 401.43x
musingsofamuse.com 15.57% 399.84x
elfcosmetics.com 14.78% 397.34x
temptalia.com 23.14% 384.66x
pixibeauty.com 11.89% 358.98x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 4.55% 72.86x
Perfume, Makeup & Cosmetics 6.21% 44.94x
Hair & Beauty 16.73% 39.61x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 2.48% 38.54x
Travel, Food, Fashion & Fitness 7.34% 38.32x
Higher-End Fashion Brands 6.29% 36.77x
Dermatology 21.27% 35.65x
Organic Beauty & Skincare Products 6.72% 30.96x
Beach & Intimate Wear 3.36% 27.56x
Fashion Cluster 17.44% 21.94x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female