Explore the Beauty & Cosmetics Audience
Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 524.9 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.
INTERESTS
The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.
| Interest | Composition | Index |
| Womens Subscription Box Shoppers | 69.35% | 29.68x |
| Makeup Researchers | 64.21% | 25.11x |
| Adult Acne Sufferers | 47.35% | 19.53x |
| Hair Care Shoppers | 34.18% | 19.15x |
| Women's Fashion Magazine Readers | 31.86% | 18.67x |
| Womens Fashion Brands Shoppers | 52.34% | 18.60x |
| Trendy Denim Shoppers | 44.22% | 17.79x |
| Cosmetics and Beauty Shoppers | 89.11% | 16.77x |
| Sun Protection Shoppers | 40.56% | 16.12x |
| Soap Shoppers | 34.55% | 15.70x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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APPAREL RETAILERS
The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Armani.
| Location | Composition | Index |
| Armani | 0.03% | 2.01x |
| Charlotte Russe | 0.02% | 1.90x |
| Eddie Bauer | 0.02% | 1.88x |
| Madewell | 0.02% | 1.81x |
| Zara | 0.03% | 1.66x |
| Gap | 0.12% | 1.66x |
| Tommy Bahama | 0.03% | 1.63x |
| Abercrombie & Fitch | 0.02% | 1.56x |
| Express | 0.03% | 1.48x |
| REI | 0.02% | 1.45x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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WEBSITES
The Beauty & Cosmetics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beauty & Cosmetics audience is wetnwildbeauty.com.
| Website | Composition | Index |
| wetnwildbeauty.com | 5.91% | 564.46x |
| sigmabeauty.com | 6.31% | 541.24x |
| toofaced.com | 13.22% | 442.47x |
| thehappysloths.com | 4.25% | 441.18x |
| lagirlusa.com | 5.38% | 431.30x |
| realtechniques.com | 7.52% | 426.01x |
| musingsofamuse.com | 14.13% | 407.80x |
| makeupgeek.com | 3.86% | 396.06x |
| hellosubscription.com | 5.90% | 391.64x |
| temptalia.com | 21.89% | 379.58x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 4.60% | 75.38x |
| Perfume, Makeup & Cosmetics | 5.79% | 49.61x |
| Hair & Beauty | 16.75% | 40.01x |
| Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) | 2.50% | 38.08x |
| Travel, Food, Fashion & Fitness | 6.38% | 36.83x |
| Higher-End Fashion Brands | 6.69% | 35.51x |
| Dermatology | 20.73% | 34.23x |
| Organic Beauty & Skincare Products | 6.46% | 29.86x |
| Beach & Intimate Wear | 3.37% | 26.48x |
| Fashion Cluster | 16.15% | 22.79x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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DEMOGRAPHICS
The Beauty & Cosmetics audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999
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