Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 348.6 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 348.6 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 72.02% 42.36x
Makeup Researchers 62.54% 34.02x
Hair Care Shoppers 41.69% 28.84x
Adult Acne Sufferers 48.32% 27.86x
Women's Fashion Magazine Readers 39.38% 27.46x
Trendy Shoe Shoppers 42.25% 26.21x
Womens Fashion Brands Shoppers 50.78% 26.17x
Teen Content Readers 44.73% 25.80x
Hair Color Shoppers 50.70% 25.33x
Beauty & Skincare Buyers 47.24% 24.34x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.02% 3.56x
Supreme 0.03% 2.47x
REI 0.04% 2.20x
Bonobos 0.13% 1.96x
Zara 0.05% 1.83x
J. Crew 0.11% 1.76x
Ann Taylor 0.05% 1.67x
Forever 21 0.09% 1.65x
Armani 0.07% 1.57x
Coach 0.10% 1.57x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is toofaced.com.

Website Composition Index
toofaced.com 7.39% 503.20x
realtechniques.com 7.86% 444.92x
musingsofamuse.com 22.18% 430.88x
elfcosmetics.com 9.37% 426.17x
temptalia.com 30.74% 387.14x
pixibeauty.com 17.11% 358.83x
kikocosmetics.com 6.16% 321.81x
makeupforever.com 14.60% 309.61x
patmcgrath.com 4.50% 269.34x
katvondbeauty.com 22.52% 264.17x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 4.00% 76.62x
Perfume, Makeup & Cosmetics 6.23% 56.96x
Hair & Beauty 15.96% 46.62x
Dermatology 17.92% 44.52x
Travel, Food, Fashion & Fitness 9.85% 44.04x
Higher-End Fashion Brands 4.40% 41.73x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 2.31% 39.53x
Organic Beauty & Skincare Products 7.11% 36.73x
Beach & Intimate Wear 2.66% 34.56x
Home Décor, Furniture, & Decorating 0.05% 24.48x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female