Explore the Beauty & Cosmetics Audience
Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 49 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.
INTERESTS
The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beauty & Cosmetics audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 70.38% | 29.47x |
| Womens Subscription Box Shoppers | 71.12% | 28.02x |
| Adult Acne Sufferers | 60.15% | 26.38x |
| Trendy Shoe Shoppers | 48.99% | 25.32x |
| Women's Fashion Magazine Readers | 51.37% | 24.79x |
| Cosmetics and Beauty Shoppers | 91.96% | 24.46x |
| Makeup Researchers | 70.57% | 24.00x |
| Women’s Fashion Blogs Readers | 50.82% | 23.67x |
| Teen Content Readers | 60.88% | 23.29x |
| Women’s Lifestyle Blogs Researchers | 43.33% | 22.46x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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APPAREL RETAILERS
The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.02% | 3.86x |
| Lane Bryant | 0.02% | 3.35x |
| Ann Taylor | 0.01% | 1.98x |
| Maurices | 0.02% | 1.92x |
| Old Navy | 0.02% | 1.86x |
| Journeys | 0.02% | 1.85x |
| Jos A. Bank Clothiers | 0.01% | 1.83x |
| Victoria's Secret | 0.02% | 1.78x |
| LOFT | 0.01% | 1.62x |
| Chicos | 0.01% | 1.37x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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WEBSITES
The Beauty & Cosmetics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beauty & Cosmetics audience is temptalia.com.
| Website | Composition | Index |
| temptalia.com | 70.51% | 501.95x |
| fragrantica.com | 15.17% | 115.02x |
| theskincareedit.com | 17.07% | 114.37x |
| totalbeauty.com | 19.29% | 85.92x |
| racked.com | 9.22% | 76.31x |
| revelist.com | 20.07% | 74.16x |
| manrepeller.com | 10.78% | 66.25x |
| coveteur.com | 9.78% | 65.62x |
| fashionista.com | 21.77% | 59.35x |
| collegefashion.net | 6.24% | 58.27x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Perfume, Makeup & Cosmetics.
| Content Affinity | Composition | Index |
| Perfume, Makeup & Cosmetics | 4.77% | 140.49x |
| Organic Beauty & Skincare Products | 2.33% | 92.71x |
| Travel, Food, Fashion & Fitness | 10.18% | 57.12x |
| African-American Hair | 3.94% | 54.45x |
| Canada Shopping - General Commerce | 2.80% | 53.77x |
| Teen Hair | 4.30% | 35.79x |
| K-Pop | 8.05% | 33.83x |
| Homemade Jewelry & Crafts | 1.03% | 31.90x |
| Fashion Cluster | 17.75% | 31.36x |
| Diamonds & Precious Metals | 0.91% | 30.20x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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DEMOGRAPHICS
The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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