Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 524.9 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 524.9 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 69.35% 29.68x
Makeup Researchers 64.21% 25.11x
Adult Acne Sufferers 47.35% 19.53x
Hair Care Shoppers 34.18% 19.15x
Women's Fashion Magazine Readers 31.86% 18.67x
Womens Fashion Brands Shoppers 52.34% 18.60x
Trendy Denim Shoppers 44.22% 17.79x
Cosmetics and Beauty Shoppers 89.11% 16.77x
Sun Protection Shoppers 40.56% 16.12x
Soap Shoppers 34.55% 15.70x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Armani.

Location Composition Index
Armani 0.03% 2.01x
Charlotte Russe 0.02% 1.90x
Eddie Bauer 0.02% 1.88x
Madewell 0.02% 1.81x
Zara 0.03% 1.66x
Gap 0.12% 1.66x
Tommy Bahama 0.03% 1.63x
Abercrombie & Fitch 0.02% 1.56x
Express 0.03% 1.48x
REI 0.02% 1.45x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is wetnwildbeauty.com.

Website Composition Index
wetnwildbeauty.com 5.91% 564.46x
sigmabeauty.com 6.31% 541.24x
toofaced.com 13.22% 442.47x
thehappysloths.com 4.25% 441.18x
lagirlusa.com 5.38% 431.30x
realtechniques.com 7.52% 426.01x
musingsofamuse.com 14.13% 407.80x
makeupgeek.com 3.86% 396.06x
hellosubscription.com 5.90% 391.64x
temptalia.com 21.89% 379.58x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 4.60% 75.38x
Perfume, Makeup & Cosmetics 5.79% 49.61x
Hair & Beauty 16.75% 40.01x
Assorted Topics #11378 (Clothing, Asian Food, Japanese Goods, Leggings) 2.50% 38.08x
Travel, Food, Fashion & Fitness 6.38% 36.83x
Higher-End Fashion Brands 6.69% 35.51x
Dermatology 20.73% 34.23x
Organic Beauty & Skincare Products 6.46% 29.86x
Beach & Intimate Wear 3.37% 26.48x
Fashion Cluster 16.15% 22.79x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age and income brackets.
Age
25-34
Income
$75,000-$99,999