Explore the Beauty & Cosmetics Audience
Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 53.6 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.
INTERESTS
The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beauty & Cosmetics audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 65.75% | 27.96x |
| Womens Subscription Box Shoppers | 67.40% | 25.44x |
| Makeup Researchers | 71.78% | 24.89x |
| Cosmetics and Beauty Shoppers | 92.88% | 24.26x |
| Adult Acne Sufferers | 55.89% | 23.98x |
| Women's Fashion Magazine Readers | 45.21% | 23.21x |
| Trendy Shoe Shoppers | 40.55% | 21.73x |
| Women’s Fashion Blogs Readers | 45.48% | 21.72x |
| Teen Content Readers | 50.68% | 20.83x |
| Yogis | 40.55% | 19.63x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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APPAREL RETAILERS
The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.02% | 3.86x |
| Victoria's Secret | 0.06% | 3.62x |
| Old Navy | 0.06% | 3.46x |
| Maurices | 0.06% | 3.37x |
| Journeys | 0.03% | 1.94x |
| Carhartt | 0.15% | 1.30x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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WEBSITES
The Beauty & Cosmetics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beauty & Cosmetics audience is temptalia.com.
| Website | Composition | Index |
| temptalia.com | 82.73% | 465.07x |
| theskincareedit.com | 18.02% | 117.40x |
| fragrantica.com | 18.04% | 79.70x |
| totalbeauty.com | 18.38% | 77.67x |
| revelist.com | 16.90% | 75.28x |
| coveteur.com | 11.57% | 61.98x |
| fashionista.com | 21.16% | 42.86x |
| bellatory.com | 12.05% | 41.34x |
| shareasale-analytics.com | 8.24% | 39.84x |
| nylon.com | 9.48% | 37.78x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 2.36% | 54.64x |
| Travel, Food, Fashion & Fitness | 8.79% | 49.76x |
| Teen Hair | 3.88% | 33.53x |
| K-Pop | 4.97% | 33.49x |
| Canada Consumer Product Cluster | 6.18% | 26.70x |
| Canada Shopping - Kitchenware | 0.97% | 25.89x |
| Paleo & Keto Diet Enthusiasts | 1.58% | 24.93x |
| Fashion Cluster | 17.33% | 24.67x |
| Canadian Healthcare | 1.03% | 23.89x |
| Vegans & Animal Welfare | 0.97% | 22.67x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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DEMOGRAPHICS
The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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