Explore the Beauty & Cosmetics Audience
Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 348.6 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.
INTERESTS
The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.
| Interest | Composition | Index |
| Womens Subscription Box Shoppers | 72.02% | 42.36x |
| Makeup Researchers | 62.54% | 34.02x |
| Hair Care Shoppers | 41.69% | 28.84x |
| Adult Acne Sufferers | 48.32% | 27.86x |
| Women's Fashion Magazine Readers | 39.38% | 27.46x |
| Trendy Shoe Shoppers | 42.25% | 26.21x |
| Womens Fashion Brands Shoppers | 50.78% | 26.17x |
| Teen Content Readers | 44.73% | 25.80x |
| Hair Color Shoppers | 50.70% | 25.33x |
| Beauty & Skincare Buyers | 47.24% | 24.34x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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APPAREL RETAILERS
The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.02% | 3.56x |
| Supreme | 0.03% | 2.47x |
| REI | 0.04% | 2.20x |
| Bonobos | 0.13% | 1.96x |
| Zara | 0.05% | 1.83x |
| J. Crew | 0.11% | 1.76x |
| Ann Taylor | 0.05% | 1.67x |
| Forever 21 | 0.09% | 1.65x |
| Armani | 0.07% | 1.57x |
| Coach | 0.10% | 1.57x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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WEBSITES
The Beauty & Cosmetics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beauty & Cosmetics audience is toofaced.com.
| Website | Composition | Index |
| toofaced.com | 7.39% | 503.20x |
| realtechniques.com | 7.86% | 444.92x |
| musingsofamuse.com | 22.18% | 430.88x |
| elfcosmetics.com | 9.37% | 426.17x |
| temptalia.com | 30.74% | 387.14x |
| pixibeauty.com | 17.11% | 358.83x |
| kikocosmetics.com | 6.16% | 321.81x |
| makeupforever.com | 14.60% | 309.61x |
| patmcgrath.com | 4.50% | 269.34x |
| katvondbeauty.com | 22.52% | 264.17x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 4.00% | 76.62x |
| Perfume, Makeup & Cosmetics | 6.23% | 56.96x |
| Hair & Beauty | 15.96% | 46.62x |
| Dermatology | 17.92% | 44.52x |
| Travel, Food, Fashion & Fitness | 9.85% | 44.04x |
| Higher-End Fashion Brands | 4.40% | 41.73x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 2.31% | 39.53x |
| Organic Beauty & Skincare Products | 7.11% | 36.73x |
| Beach & Intimate Wear | 2.66% | 34.56x |
| Home Décor, Furniture, & Decorating | 0.05% | 24.48x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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DEMOGRAPHICS
The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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