BEAUTY & COSMETICS

Audience Size: 25.8 Thousand Devices

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Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 25.8 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Curly Hair Care Shoppers.

Interest	Composition	Index
Curly Hair Care Shoppers	63.41%	29.15x
Womens Subscription Box Shoppers	67.75%	27.35x
Instagram Influencers	48.55%	26.57x
Women's Fashion Magazine Readers	46.01%	26.53x
Cosmetics and Beauty Shoppers	94.20%	26.12x
Adult Acne Sufferers	56.88%	25.63x
Makeup Researchers	70.65%	25.01x
Trendy Shoe Shoppers	40.94%	24.30x
Women’s Fashion Blogs Readers	47.46%	23.91x
Women’s Lifestyle Blogs Researchers	39.86%	23.07x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Buckle.

Location	Composition	Index
Buckle	0.06%	3.24x
Maurices	0.06%	2.75x
Gymboree	0.02%	1.69x
Lane Bryant	0.02%	1.40x
Chicos	0.02%	1.37x
White House Black Market	0.02%	1.31x
Aeropostale	0.02%	1.31x
Carhartt	0.04%	0.32x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is totalbeauty.com.

Website	Composition	Index
totalbeauty.com	17.06%	86.36x
fragrantica.com	22.54%	78.59x
bellatory.com	11.20%	46.99x
fashionista.com	20.46%	42.80x
nylon.com	10.28%	37.83x
theeverygirl.com	14.81%	36.64x
wethrift.com	13.04%	36.53x
stylecraze.com	19.78%	32.56x
thezoereport.com	36.94%	32.06x
mykoreankitchen.com	6.79%	32.06x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Travel, Food, Fashion & Fitness.

Content Affinity	Composition	Index
Travel, Food, Fashion & Fitness	7.98%	58.63x
K-Pop	4.07%	37.21x
Canada Consumer Product Cluster	5.48%	35.84x
Teen Hair	3.13%	33.25x
Fashion Cluster	16.35%	25.63x
DIY Decoration & Furniture	4.23%	24.50x
Assorted Topics (Television, Origami, Men's Health)	1.64%	24.14x
Video Content Sites	1.10%	20.61x
Ontario Canada Cluster	0.94%	19.12x
Paleo & Keto Diet Enthusiasts	0.86%	18.96x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female