BEAUTY & COSMETICS

Audience Size: 120.9 Thousand Devices

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Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 120.9 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Luxury Second Home Owners.

Interest	Composition	Index
Luxury Second Home Owners	35.35%	16.85x
Hard Seltzer Aficionados Researchers	24.65%	16.80x
Wedding Content Readers	38.76%	16.15x
Teen Girl Clothing Shoppers	56.95%	15.67x
New & Expecting Parents	37.31%	15.56x
Shapewear & Leggings Shoppers	40.80%	15.31x
Beauty & Skincare Buyers	44.22%	15.17x
Soap Shoppers	39.13%	14.56x
Nutrition Conscious Eaters	33.67%	14.40x
Coupon Researchers	34.62%	14.39x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Gymboree.

Location	Composition	Index
Gymboree	0.02%	4.94x
Tommy Bahama	0.02%	3.86x
Hollister	0.01%	3.80x
Lane Bryant	0.02%	3.35x
Mens Wearhouse	0.03%	2.92x
Gap	0.01%	2.76x
LOFT	0.01%	2.45x
White House Black Market	0.01%	2.34x
Buckle	0.01%	2.20x
Ann Taylor	0.01%	1.98x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is musingsofamuse.com.

Website	Composition	Index
musingsofamuse.com	33.75%	677.38x
temptalia.com	59.44%	351.42x
mysubscriptionaddiction.com	24.80%	230.17x
sephora.com	17.97%	223.12x
fentybeauty.com	8.72%	191.66x
peachandlily.com	6.93%	159.47x
beautifulwithbrains.com	6.94%	129.88x
makeupandbeauty.com	6.93%	96.12x
crueltyfreekitty.com	6.05%	92.09x
limecrime.com	4.38%	84.07x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity	Composition	Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings)	1.58%	62.14x
Organic Beauty & Skincare Products	3.83%	53.68x
Cosmetics Business	0.95%	52.17x
Higher-End Fashion Brands	0.59%	43.78x
African-American Hair	5.44%	30.84x
Costumes	0.35%	26.13x
Diamonds & Precious Metals	2.28%	23.06x
Bridal Fashion	1.02%	20.67x
Vegans & Animal Welfare	2.81%	20.66x
Beach & Intimate Wear	0.36%	20.65x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female