Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 369.1 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 369.1 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 72.22% 41.95x
Makeup Researchers 64.00% 32.59x
Hair Care Shoppers 41.82% 28.69x
Women's Fashion Magazine Readers 38.99% 27.03x
Adult Acne Sufferers 50.12% 26.91x
Trendy Shoe Shoppers 41.43% 26.71x
Womens Fashion Brands Shoppers 51.66% 26.12x
Tea Drinkers 37.75% 24.98x
Hair Color Shoppers 51.62% 24.68x
Trendy Denim Shoppers 43.55% 24.34x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is LL Bean.

Location Composition Index
LL Bean 0.02% 3.18x
Levi Strauss 0.02% 2.74x
Gap 0.09% 2.14x
Bonobos 0.06% 1.98x
Zara 0.03% 1.90x
Everlane 0.01% 1.89x
Belk 0.01% 1.85x
Supreme 0.02% 1.75x
Intermix 0.01% 1.73x
Saint Laurent Paris 0.01% 1.69x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is toofaced.com.

Website Composition Index
toofaced.com 8.65% 467.61x
jouercosmetics.com 6.64% 460.49x
realtechniques.com 8.18% 418.93x
temptalia.com 25.62% 416.31x
lagirlusa.com 6.26% 413.21x
musingsofamuse.com 20.35% 405.55x
elfcosmetics.com 10.99% 399.68x
ofracosmetics.com 4.78% 345.11x
pixibeauty.com 15.83% 337.14x
doseofcolors.com 4.88% 320.11x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 4.32% 75.09x
Perfume, Makeup & Cosmetics 6.27% 56.20x
Hair & Beauty 16.52% 47.05x
Dermatology 18.83% 45.65x
Travel, Food, Fashion & Fitness 9.17% 43.57x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 2.33% 43.55x
Higher-End Fashion Brands 4.94% 42.74x
Organic Beauty & Skincare Products 7.00% 36.47x
Beach & Intimate Wear 2.87% 35.55x
Cosmetics Business 1.13% 24.99x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female