BEAUTY & COSMETICS

Audience Size: 274.6 Thousand Devices

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Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 274.6 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest	Composition	Index
Womens Subscription Box Shoppers	78.22%	27.44x
Makeup Researchers	70.20%	22.43x
Cosmetics and Beauty Shoppers	88.04%	21.90x
Hair Care Shoppers	52.12%	21.21x
Women's Fashion Magazine Readers	49.31%	20.34x
Adult Acne Sufferers	57.29%	20.15x
Womens Fashion Brands Shoppers	58.62%	19.33x
Trendy Shoe Shoppers	51.44%	19.27x
Teen Content Readers	53.80%	18.97x
Hair Color Shoppers	56.34%	18.23x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Joe's Jeans.

Location	Composition	Index
Joe's Jeans	0.01%	5.49x
Supreme	0.02%	2.94x
American Apparel	0.07%	2.25x
Uniqlo	0.04%	2.24x
Bonobos	0.17%	2.14x
Club Monaco	0.02%	2.06x
Zara	0.04%	1.94x
Free People	0.04%	1.87x
The North Face	0.03%	1.61x
Banana Republic	0.12%	1.45x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is musingsofamuse.com.

Website	Composition	Index
musingsofamuse.com	23.63%	502.87x
temptalia.com	35.11%	424.88x
pixibeauty.com	17.35%	417.15x
makeupforever.com	14.92%	333.02x
katvondbeauty.com	21.88%	290.45x
morphebrushes.com	10.50%	285.51x
marcjacobsbeauty.com	5.19%	275.11x
bitebeauty.com	5.71%	214.14x
imabeautygeek.com	4.70%	188.10x
makeupandbeauty.com	2.74%	146.03x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.

Content Affinity	Composition	Index
Hipster Clothing	3.37%	77.64x
Perfume, Makeup & Cosmetics	5.57%	58.88x
Hair & Beauty	13.61%	48.03x
Dermatology	14.37%	47.26x
Travel, Food, Fashion & Fitness	10.19%	46.59x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings)	2.38%	41.54x
Higher-End Fashion Brands	3.09%	39.37x
Organic Beauty & Skincare Products	6.59%	38.62x
Beach & Intimate Wear	1.98%	34.23x
Home Décor, Furniture, & Decorating	0.05%	28.29x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female