Explore the Beauty & Cosmetics Audience
Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 39 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.
INTERESTS
The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beauty & Cosmetics audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 70.53% | 31.20x |
| Adult Acne Sufferers | 60.00% | 28.32x |
| Womens Subscription Box Shoppers | 66.84% | 27.01x |
| Women's Fashion Magazine Readers | 50.26% | 26.23x |
| Cosmetics and Beauty Shoppers | 91.84% | 25.94x |
| Trendy Shoe Shoppers | 43.16% | 24.65x |
| Makeup Researchers | 71.58% | 24.64x |
| Women’s Fashion Blogs Readers | 45.26% | 23.06x |
| Women’s Lifestyle Blogs Researchers | 38.68% | 22.43x |
| Teen Content Readers | 54.47% | 22.31x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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APPAREL RETAILERS
The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.02% | 3.86x |
| Jos A. Bank Clothiers | 0.01% | 1.83x |
| Carhartt | 0.03% | 0.78x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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WEBSITES
The Beauty & Cosmetics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beauty & Cosmetics audience is temptalia.com.
| Website | Composition | Index |
| temptalia.com | 77.18% | 480.78x |
| theskincareedit.com | 17.43% | 111.63x |
| totalbeauty.com | 17.89% | 82.11x |
| revelist.com | 17.89% | 73.05x |
| coveteur.com | 10.54% | 66.00x |
| mejuri.com | 9.83% | 54.81x |
| fashionista.com | 20.42% | 48.86x |
| thezoereport.com | 36.48% | 42.48x |
| cupcakesandcashmere.com | 5.52% | 41.04x |
| bellatory.com | 11.73% | 40.29x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Canada Shopping - General Commerce.
| Content Affinity | Composition | Index |
| Canada Shopping - General Commerce | 2.31% | 72.10x |
| African-American Hair | 3.39% | 63.12x |
| Travel, Food, Fashion & Fitness | 9.94% | 60.29x |
| Teen Hair | 3.65% | 34.63x |
| K-Pop | 6.02% | 33.40x |
| Canadian Universities | 0.81% | 29.51x |
| Fashion Cluster | 16.87% | 27.92x |
| Numerology & Astrology | 1.77% | 26.83x |
| Canada Consumer Product Cluster | 7.20% | 26.81x |
| Canadian Healthcare | 1.40% | 26.35x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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DEMOGRAPHICS
The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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