Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 225.3 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 225.3 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 75.76% 25.00x
Makeup Researchers 70.81% 21.10x
Cosmetics and Beauty Shoppers 88.92% 20.89x
Adult Acne Sufferers 56.21% 19.56x
Hair Care Shoppers 53.09% 18.81x
Women's Fashion Magazine Readers 50.92% 18.40x
Teen Content Readers 54.10% 17.91x
Trendy Shoe Shoppers 53.70% 17.17x
Womens Fashion Brands Shoppers 57.15% 17.11x
Tea Drinkers 40.77% 16.47x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 5.21x
Uniqlo 0.03% 3.02x
Intermix 0.01% 2.55x
Supreme 0.02% 2.47x
American Apparel 0.04% 2.39x
REI 0.02% 2.32x
Madewell 0.04% 2.19x
Ralph Lauren 0.02% 2.13x
Dressbarn 0.04% 1.93x
Hugo Boss 0.04% 1.87x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is musingsofamuse.com.

Website Composition Index
musingsofamuse.com 26.00% 520.23x
pixibeauty.com 18.27% 439.07x
makeupforever.com 12.65% 424.22x
katvondbeauty.com 16.49% 371.72x
temptalia.com 44.87% 352.18x
imabeautygeek.com 4.81% 181.99x
peachandlily.com 4.66% 168.08x
mysubscriptionaddiction.com 32.93% 146.33x
sephora.com 23.83% 144.71x
fentybeauty.com 12.36% 130.44x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 2.42% 72.35x
Dermatology 8.24% 53.14x
Hair & Beauty 8.45% 52.84x
Perfume, Makeup & Cosmetics 5.19% 51.70x
Travel, Food, Fashion & Fitness 8.82% 47.43x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 2.04% 42.02x
Organic Beauty & Skincare Products 4.95% 41.53x
Higher-End Fashion Brands 1.31% 34.78x
Cosmetics Business 0.74% 28.64x
Mysticism 0.49% 27.36x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female