Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 120.9 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 120.9 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Luxury Second Home Owners.

Interest Composition Index
Luxury Second Home Owners 35.35% 16.85x
Hard Seltzer Aficionados Researchers 24.65% 16.80x
Wedding Content Readers 38.76% 16.15x
Teen Girl Clothing Shoppers 56.95% 15.67x
New & Expecting Parents 37.31% 15.56x
Shapewear & Leggings Shoppers 40.80% 15.31x
Beauty & Skincare Buyers 44.22% 15.17x
Soap Shoppers 39.13% 14.56x
Nutrition Conscious Eaters 33.67% 14.40x
Coupon Researchers 34.62% 14.39x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Gymboree.

Location Composition Index
Gymboree 0.02% 4.94x
Tommy Bahama 0.02% 3.86x
Hollister 0.01% 3.80x
Lane Bryant 0.02% 3.35x
Mens Wearhouse 0.03% 2.92x
Gap 0.01% 2.76x
LOFT 0.01% 2.45x
White House Black Market 0.01% 2.34x
Buckle 0.01% 2.20x
Ann Taylor 0.01% 1.98x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is musingsofamuse.com.

Website Composition Index
musingsofamuse.com 33.75% 677.38x
temptalia.com 59.44% 351.42x
mysubscriptionaddiction.com 24.80% 230.17x
sephora.com 17.97% 223.12x
fentybeauty.com 8.72% 191.66x
peachandlily.com 6.93% 159.47x
beautifulwithbrains.com 6.94% 129.88x
makeupandbeauty.com 6.93% 96.12x
crueltyfreekitty.com 6.05% 92.09x
limecrime.com 4.38% 84.07x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.58% 62.14x
Organic Beauty & Skincare Products 3.83% 53.68x
Cosmetics Business 0.95% 52.17x
Higher-End Fashion Brands 0.59% 43.78x
African-American Hair 5.44% 30.84x
Costumes 0.35% 26.13x
Diamonds & Precious Metals 2.28% 23.06x
Bridal Fashion 1.02% 20.67x
Vegans & Animal Welfare 2.81% 20.66x
Beach & Intimate Wear 0.36% 20.65x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female