Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 53.6 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 53.6 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 65.75% 27.96x
Womens Subscription Box Shoppers 67.40% 25.44x
Makeup Researchers 71.78% 24.89x
Cosmetics and Beauty Shoppers 92.88% 24.26x
Adult Acne Sufferers 55.89% 23.98x
Women's Fashion Magazine Readers 45.21% 23.21x
Trendy Shoe Shoppers 40.55% 21.73x
Women’s Fashion Blogs Readers 45.48% 21.72x
Teen Content Readers 50.68% 20.83x
Yogis 40.55% 19.63x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 3.86x
Victoria's Secret 0.06% 3.62x
Old Navy 0.06% 3.46x
Maurices 0.06% 3.37x
Journeys 0.03% 1.94x
Carhartt 0.15% 1.30x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is temptalia.com.

Website Composition Index
temptalia.com 82.73% 465.07x
theskincareedit.com 18.02% 117.40x
fragrantica.com 18.04% 79.70x
totalbeauty.com 18.38% 77.67x
revelist.com 16.90% 75.28x
coveteur.com 11.57% 61.98x
fashionista.com 21.16% 42.86x
bellatory.com 12.05% 41.34x
shareasale-analytics.com 8.24% 39.84x
nylon.com 9.48% 37.78x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 2.36% 54.64x
Travel, Food, Fashion & Fitness 8.79% 49.76x
Teen Hair 3.88% 33.53x
K-Pop 4.97% 33.49x
Canada Consumer Product Cluster 6.18% 26.70x
Canada Shopping - Kitchenware 0.97% 25.89x
Paleo & Keto Diet Enthusiasts 1.58% 24.93x
Fashion Cluster 17.33% 24.67x
Canadian Healthcare 1.03% 23.89x
Vegans & Animal Welfare 0.97% 22.67x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female