Explore the Beauty & Cosmetics Audience
Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 369.1 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.
INTERESTS
The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.
| Interest | Composition | Index |
| Womens Subscription Box Shoppers | 72.22% | 41.95x |
| Makeup Researchers | 64.00% | 32.59x |
| Hair Care Shoppers | 41.82% | 28.69x |
| Women's Fashion Magazine Readers | 38.99% | 27.03x |
| Adult Acne Sufferers | 50.12% | 26.91x |
| Trendy Shoe Shoppers | 41.43% | 26.71x |
| Womens Fashion Brands Shoppers | 51.66% | 26.12x |
| Tea Drinkers | 37.75% | 24.98x |
| Hair Color Shoppers | 51.62% | 24.68x |
| Trendy Denim Shoppers | 43.55% | 24.34x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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APPAREL RETAILERS
The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.02% | 3.18x |
| Levi Strauss | 0.02% | 2.74x |
| Gap | 0.09% | 2.14x |
| Bonobos | 0.06% | 1.98x |
| Zara | 0.03% | 1.90x |
| Everlane | 0.01% | 1.89x |
| Belk | 0.01% | 1.85x |
| Supreme | 0.02% | 1.75x |
| Intermix | 0.01% | 1.73x |
| Saint Laurent Paris | 0.01% | 1.69x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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WEBSITES
The Beauty & Cosmetics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beauty & Cosmetics audience is toofaced.com.
| Website | Composition | Index |
| toofaced.com | 8.65% | 467.61x |
| jouercosmetics.com | 6.64% | 460.49x |
| realtechniques.com | 8.18% | 418.93x |
| temptalia.com | 25.62% | 416.31x |
| lagirlusa.com | 6.26% | 413.21x |
| musingsofamuse.com | 20.35% | 405.55x |
| elfcosmetics.com | 10.99% | 399.68x |
| ofracosmetics.com | 4.78% | 345.11x |
| pixibeauty.com | 15.83% | 337.14x |
| doseofcolors.com | 4.88% | 320.11x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 4.32% | 75.09x |
| Perfume, Makeup & Cosmetics | 6.27% | 56.20x |
| Hair & Beauty | 16.52% | 47.05x |
| Dermatology | 18.83% | 45.65x |
| Travel, Food, Fashion & Fitness | 9.17% | 43.57x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 2.33% | 43.55x |
| Higher-End Fashion Brands | 4.94% | 42.74x |
| Organic Beauty & Skincare Products | 7.00% | 36.47x |
| Beach & Intimate Wear | 2.87% | 35.55x |
| Cosmetics Business | 1.13% | 24.99x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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DEMOGRAPHICS
The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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