Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 274.6 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 274.6 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 78.22% 27.44x
Makeup Researchers 70.20% 22.43x
Cosmetics and Beauty Shoppers 88.04% 21.90x
Hair Care Shoppers 52.12% 21.21x
Women's Fashion Magazine Readers 49.31% 20.34x
Adult Acne Sufferers 57.29% 20.15x
Womens Fashion Brands Shoppers 58.62% 19.33x
Trendy Shoe Shoppers 51.44% 19.27x
Teen Content Readers 53.80% 18.97x
Hair Color Shoppers 56.34% 18.23x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 5.49x
Supreme 0.02% 2.94x
American Apparel 0.07% 2.25x
Uniqlo 0.04% 2.24x
Bonobos 0.17% 2.14x
Club Monaco 0.02% 2.06x
Zara 0.04% 1.94x
Free People 0.04% 1.87x
The North Face 0.03% 1.61x
Banana Republic 0.12% 1.45x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is musingsofamuse.com.

Website Composition Index
musingsofamuse.com 23.63% 502.87x
temptalia.com 35.11% 424.88x
pixibeauty.com 17.35% 417.15x
makeupforever.com 14.92% 333.02x
katvondbeauty.com 21.88% 290.45x
morphebrushes.com 10.50% 285.51x
marcjacobsbeauty.com 5.19% 275.11x
bitebeauty.com 5.71% 214.14x
imabeautygeek.com 4.70% 188.10x
makeupandbeauty.com 2.74% 146.03x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 3.37% 77.64x
Perfume, Makeup & Cosmetics 5.57% 58.88x
Hair & Beauty 13.61% 48.03x
Dermatology 14.37% 47.26x
Travel, Food, Fashion & Fitness 10.19% 46.59x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 2.38% 41.54x
Higher-End Fashion Brands 3.09% 39.37x
Organic Beauty & Skincare Products 6.59% 38.62x
Beach & Intimate Wear 1.98% 34.23x
Home Décor, Furniture, & Decorating 0.05% 28.29x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female