BEAUTY & COSMETICS

Audience Size: 225.3 Thousand Devices

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Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 225.3 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest	Composition	Index
Womens Subscription Box Shoppers	75.76%	25.00x
Makeup Researchers	70.81%	21.10x
Cosmetics and Beauty Shoppers	88.92%	20.89x
Adult Acne Sufferers	56.21%	19.56x
Hair Care Shoppers	53.09%	18.81x
Women's Fashion Magazine Readers	50.92%	18.40x
Teen Content Readers	54.10%	17.91x
Trendy Shoe Shoppers	53.70%	17.17x
Womens Fashion Brands Shoppers	57.15%	17.11x
Tea Drinkers	40.77%	16.47x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Calvin Klein.

Location	Composition	Index
Calvin Klein	0.01%	5.21x
Uniqlo	0.03%	3.02x
Intermix	0.01%	2.55x
Supreme	0.02%	2.47x
American Apparel	0.04%	2.39x
REI	0.02%	2.32x
Madewell	0.04%	2.19x
Ralph Lauren	0.02%	2.13x
Dressbarn	0.04%	1.93x
Hugo Boss	0.04%	1.87x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is musingsofamuse.com.

Website	Composition	Index
musingsofamuse.com	26.00%	520.23x
pixibeauty.com	18.27%	439.07x
makeupforever.com	12.65%	424.22x
katvondbeauty.com	16.49%	371.72x
temptalia.com	44.87%	352.18x
imabeautygeek.com	4.81%	181.99x
peachandlily.com	4.66%	168.08x
mysubscriptionaddiction.com	32.93%	146.33x
sephora.com	23.83%	144.71x
fentybeauty.com	12.36%	130.44x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.

Content Affinity	Composition	Index
Hipster Clothing	2.42%	72.35x
Dermatology	8.24%	53.14x
Hair & Beauty	8.45%	52.84x
Perfume, Makeup & Cosmetics	5.19%	51.70x
Travel, Food, Fashion & Fitness	8.82%	47.43x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings)	2.04%	42.02x
Organic Beauty & Skincare Products	4.95%	41.53x
Higher-End Fashion Brands	1.31%	34.78x
Cosmetics Business	0.74%	28.64x
Mysticism	0.49%	27.36x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female