BEAUTY & COSMETICS

Audience Size: 76.9 Thousand Devices

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Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 76.9 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest	Composition	Index
Womens Subscription Box Shoppers	72.84%	26.74x
Curly Hair Care Shoppers	73.93%	21.61x
Hair Care Shoppers	56.64%	20.06x
Adult Acne Sufferers	66.75%	19.92x
Women's Fashion Magazine Readers	56.76%	19.43x
Trendy Shoe Shoppers	56.15%	19.19x
Cosmetics and Beauty Shoppers	92.45%	18.65x
Makeup Researchers	73.45%	18.52x
Women’s Fashion Blogs Readers	53.11%	18.24x
Women’s Lifestyle Blogs Researchers	47.87%	17.45x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Tommy Bahama.

Location	Composition	Index
Tommy Bahama	0.02%	3.86x
Hollister	0.01%	3.80x
Zumiez	0.02%	3.79x
Aeropostale	0.03%	3.61x
Banana Republic	0.03%	3.44x
Lane Bryant	0.02%	3.35x
White House Black Market	0.03%	2.90x
Express	0.02%	2.77x
Mens Wearhouse	0.03%	2.44x
Ann Taylor	0.01%	1.98x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is temptalia.com.

Website	Composition	Index
temptalia.com	63.53%	463.36x
mysubscriptionaddiction.com	21.82%	336.04x
thefinancialdiet.com	12.32%	110.64x
labmuffin.com	7.90%	108.79x
dollskill.com	10.18%	103.22x
theskincareedit.com	18.31%	90.58x
sallybeauty.com	6.26%	82.82x
totalbeauty.com	21.86%	71.52x
hypebae.com	4.38%	67.18x
fragrantica.com	18.11%	64.42x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Dermatology.

Content Affinity	Composition	Index
Dermatology	4.29%	88.91x
Perfume, Makeup & Cosmetics	6.00%	78.97x
Hair & Beauty	4.06%	78.86x
Organic Beauty & Skincare Products	3.69%	62.04x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings)	1.05%	56.79x
Cosmetics Business	0.95%	56.41x
Travel, Food, Fashion & Fitness	13.00%	40.83x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness)	1.05%	37.57x
African-American Hair	5.22%	36.45x
Mysticism	0.73%	33.46x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female