BEAUTY & COSMETICS

Audience Size: 176.6 Thousand Devices

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Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 176.6 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest	Composition	Index
Womens Subscription Box Shoppers	74.44%	32.38x
Curly Hair Care Shoppers	66.11%	30.11x
Cosmetics and Beauty Shoppers	88.40%	27.67x
Hair Care Shoppers	52.33%	26.32x
Makeup Researchers	66.46%	26.25x
Adult Acne Sufferers	57.73%	26.04x
Women's Fashion Magazine Readers	50.89%	24.81x
Trendy Shoe Shoppers	51.81%	24.47x
Women’s Fashion Blogs Readers	48.82%	23.30x
Teen Content Readers	54.34%	22.86x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Talbots.

Location	Composition	Index
Talbots	0.02%	3.95x
Tommy Bahama	0.02%	3.86x
The Childrens Place	0.03%	3.57x
Zumiez	0.02%	3.27x
Chicos	0.02%	2.64x
Lane Bryant	0.01%	2.09x
Journeys	0.02%	2.09x
Gap	0.01%	2.09x
Banana Republic	0.01%	2.08x
Ann Taylor	0.01%	1.98x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is musingsofamuse.com.

Website	Composition	Index
musingsofamuse.com	29.62%	592.25x
pixibeauty.com	16.81%	555.86x
katvondbeauty.com	14.41%	452.93x
temptalia.com	51.07%	366.42x
imabeautygeek.com	5.62%	198.51x
mysubscriptionaddiction.com	30.99%	186.09x
sephora.com	22.28%	182.44x
peachandlily.com	5.73%	164.94x
fentybeauty.com	11.13%	158.49x
beautifulwithbrains.com	6.22%	136.47x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.

Content Affinity	Composition	Index
Hipster Clothing	2.09%	95.98x
Dermatology	7.22%	71.42x
Hair & Beauty	7.30%	66.30x
Perfume, Makeup & Cosmetics	5.89%	64.74x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings)	1.85%	56.86x
Organic Beauty & Skincare Products	4.74%	51.90x
Travel, Food, Fashion & Fitness	10.78%	49.19x
Higher-End Fashion Brands	0.95%	45.48x
Cosmetics Business	0.94%	45.26x
Mysticism	0.62%	33.77x

Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.

Index: A comparison of the Beauty & Cosmetics audience to the internet population.

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female