Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 437.4 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 437.4 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Womens Subscription Box Shoppers.

Interest Composition Index
Womens Subscription Box Shoppers 73.60% 30.62x
Makeup Researchers 61.47% 28.06x
Hair Care Shoppers 37.31% 23.92x
Adult Acne Sufferers 46.76% 22.94x
Women's Fashion Magazine Readers 35.45% 22.93x
Womens Fashion Brands Shoppers 53.09% 20.90x
Trendy Shoe Shoppers 39.23% 20.59x
Trendy Denim Shoppers 45.17% 19.66x
Hair Color Shoppers 51.03% 19.57x
Cosmetics and Beauty Shoppers 87.08% 19.28x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Everlane.

Location Composition Index
Everlane 0.01% 2.96x
Saint Laurent Paris 0.03% 2.81x
Club Monaco 0.02% 2.52x
Madewell 0.04% 2.19x
American Apparel 0.08% 2.19x
Joe's Jeans 0.01% 2.15x
Patagonia 0.04% 2.01x
Uniqlo 0.03% 1.97x
Ann Taylor 0.04% 1.85x
Armani 0.05% 1.80x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is toofaced.com.

Website Composition Index
toofaced.com 9.42% 516.37x
jouercosmetics.com 7.15% 477.90x
realtechniques.com 7.75% 470.74x
lagirlusa.com 5.64% 460.11x
musingsofamuse.com 17.67% 447.37x
elfcosmetics.com 11.98% 443.11x
temptalia.com 24.76% 422.07x
pixibeauty.com 13.35% 383.05x
ofracosmetics.com 5.09% 347.09x
kikocosmetics.com 5.69% 332.69x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Hipster Clothing.

Content Affinity Composition Index
Hipster Clothing 4.55% 80.55x
Perfume, Makeup & Cosmetics 6.60% 53.51x
Travel, Food, Fashion & Fitness 8.24% 43.41x
Hair & Beauty 16.41% 43.32x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 2.31% 43.08x
Higher-End Fashion Brands 5.66% 42.84x
Dermatology 18.94% 42.17x
Organic Beauty & Skincare Products 6.87% 35.68x
Beach & Intimate Wear 3.12% 33.16x
Fashion Cluster 18.11% 24.56x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female