Explore the Beauty & Cosmetics Audience
Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 15.3 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.
INTERESTS
The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Beauty & Cosmetics audience is Curly Hair Care Shoppers.
| Interest | Composition | Index |
| Curly Hair Care Shoppers | 57.14% | 36.23x |
| Adult Acne Sufferers | 52.38% | 31.41x |
| Women's Fashion Magazine Readers | 36.31% | 30.37x |
| Cosmetics and Beauty Shoppers | 95.83% | 29.53x |
| Women's Fitness Enthusiasts | 28.57% | 29.49x |
| Makeup Researchers | 67.26% | 29.31x |
| Womens Subscription Box Shoppers | 55.95% | 29.27x |
| Women’s Lifestyle Blogs Researchers | 30.36% | 28.22x |
| Engagement Ring Shoppers | 41.67% | 27.57x |
| Orthodontics Researchers | 35.71% | 27.36x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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APPAREL RETAILERS
The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.06% | 3.24x |
| Carhartt | 0.06% | 0.73x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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WEBSITES
The Beauty & Cosmetics audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Beauty & Cosmetics audience is fragrantica.com.
| Website | Composition | Index |
| fragrantica.com | 30.84% | 71.50x |
| fashionista.com | 17.28% | 37.65x |
| whowhatwear.com | 43.06% | 31.54x |
| wwd.com | 23.21% | 29.74x |
| hellogiggles.com | 15.59% | 27.44x |
| allure.com | 68.68% | 27.16x |
| theeverygirl.com | 14.34% | 25.01x |
| byrdie.com | 71.86% | 24.60x |
| thezoereport.com | 32.14% | 24.54x |
| stylecraze.com | 20.03% | 23.33x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 5.77% | 47.39x |
| Canada Consumer Product Cluster | 2.63% | 40.84x |
| K-Pop | 2.38% | 31.84x |
| DIY Decoration & Furniture | 4.52% | 29.05x |
| Canada Culture and Tourism | 8.91% | 23.70x |
| Winnipeg Canada News | 1.51% | 23.31x |
| Canada Business Cluster | 6.40% | 22.61x |
| Canadian Lifestyle | 3.01% | 22.14x |
| Canada Shopping - Lifestyle and Mommy Blogs | 1.63% | 21.70x |
| New Parents | 1.38% | 19.48x |
Composition Percentage:
The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
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DEMOGRAPHICS
The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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