Dstillery Audiences

BEAUTY & COSMETICS

Audience Size: 49 Thousand Devices

Explore the Beauty & Cosmetics Audience

Below you'll find more information about the Beauty & Cosmetics audience, broken down in different categories based on their digital and physical behaviors. These are 49 thousand unique devices whose actions qualify for the Beauty & Cosmetics audience.

Dstillery Crafted Audiences

INTERESTS

The Beauty & Cosmetics audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beauty & Cosmetics audience is Curly Hair Care Shoppers.

Interest Composition Index
Curly Hair Care Shoppers 70.38% 29.47x
Womens Subscription Box Shoppers 71.12% 28.02x
Adult Acne Sufferers 60.15% 26.38x
Trendy Shoe Shoppers 48.99% 25.32x
Women's Fashion Magazine Readers 51.37% 24.79x
Cosmetics and Beauty Shoppers 91.96% 24.46x
Makeup Researchers 70.57% 24.00x
Women’s Fashion Blogs Readers 50.82% 23.67x
Teen Content Readers 60.88% 23.29x
Women’s Lifestyle Blogs Researchers 43.33% 22.46x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Interest attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beauty & Cosmetics audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beauty & Cosmetics audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.02% 3.86x
Lane Bryant 0.02% 3.35x
Ann Taylor 0.01% 1.98x
Maurices 0.02% 1.92x
Old Navy 0.02% 1.86x
Journeys 0.02% 1.85x
Jos A. Bank Clothiers 0.01% 1.83x
Victoria's Secret 0.02% 1.78x
LOFT 0.01% 1.62x
Chicos 0.01% 1.37x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Location attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beauty & Cosmetics audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beauty & Cosmetics audience is temptalia.com.

Website Composition Index
temptalia.com 70.51% 501.95x
fragrantica.com 15.17% 115.02x
theskincareedit.com 17.07% 114.37x
totalbeauty.com 19.29% 85.92x
racked.com 9.22% 76.31x
revelist.com 20.07% 74.16x
manrepeller.com 10.78% 66.25x
coveteur.com 9.78% 65.62x
fashionista.com 21.77% 59.35x
collegefashion.net 6.24% 58.27x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Web attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beauty & Cosmetics audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 4.77% 140.49x
Organic Beauty & Skincare Products 2.33% 92.71x
Travel, Food, Fashion & Fitness 10.18% 57.12x
African-American Hair 3.94% 54.45x
Canada Shopping - General Commerce 2.80% 53.77x
Teen Hair 4.30% 35.79x
K-Pop 8.05% 33.83x
Homemade Jewelry & Crafts 1.03% 31.90x
Fashion Cluster 17.75% 31.36x
Diamonds & Precious Metals 0.91% 30.20x
Composition Percentage: The overlap percentage between the Beauty & Cosmetics audience and the Content Affinity attribute.
Index: A comparison of the Beauty & Cosmetics audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beauty & Cosmetics audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female