Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 154.6 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 154.6 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Home Brewing Enthusiasts.

Interest Composition Index
Home Brewing Enthusiasts 87.12% 33.32x
Craft Beer Enthusiasts 83.86% 29.41x
Beer Aficionados 78.95% 28.27x
Craft Spirits Enthusiasts 59.06% 20.95x
Grill Masters 47.07% 15.46x
Mens Business Clothes Shoppers 39.99% 15.37x
Beard Care Researchers 44.96% 15.35x
Meat Smokers Receipe Researchers 47.00% 15.28x
Men's Clothing Shoppers 37.12% 14.62x
Home Heating and Cooling Researchers 43.24% 14.59x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 6.35x
Lululemon 0.02% 4.00x
Urban Outfitters 0.01% 3.46x
Aeropostale 0.02% 2.89x
Zumiez 0.02% 2.30x
Forever 21 0.01% 2.28x
Lane Bryant 0.02% 2.26x
The Childrens Place 0.03% 2.13x
LOFT 0.02% 2.04x
J. Crew 0.01% 1.94x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is brewersfriend.com.

Website Composition Index
brewersfriend.com 17.03% 381.17x
homebrewtalk.com 51.36% 329.95x
craftshack.com 14.79% 272.23x
growlermag.com 5.50% 157.41x
foundersbrewing.com 6.66% 116.63x
beerconnoisseur.com 9.22% 115.96x
beeradvocate.com 88.11% 109.73x
hopculture.com 7.88% 85.12x
thewhiskeyjug.com 4.73% 70.27x
bourbonbanter.com 2.71% 67.11x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Grilling.

Content Affinity Composition Index
Grilling 3.62% 34.83x
Cigars 0.19% 24.08x
Wine, Liquor & Mixology 27.01% 23.47x
Marijuana 0.54% 22.08x
Robotics 0.67% 21.79x
Sports - Golf, Hunting, Fishing 0.28% 21.23x
Chef & Restaurant Resources 1.20% 20.59x
Winter Sports & Gear 1.87% 19.39x
Men's Dress Shirt Shopping 0.49% 18.92x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.08% 16.51x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male