Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 28.5 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 28.5 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 66.00% 53.01x
Home Brewing Enthusiasts 82.57% 46.06x
Craft Beer Enthusiasts 83.71% 41.29x
Whiskey Enthusiasts 54.00% 36.10x
Craft Spirits Enthusiasts 40.57% 29.64x
Meat Smokers Receipe Researchers 39.71% 22.72x
Men's Clothing Shoppers 21.43% 19.78x
Holiday Cocktail Researchers 28.29% 19.56x
Gin Enthusiasts 17.43% 18.51x
BBQ Recipe Researchers 32.29% 17.77x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is Buckle.

Location Composition Index
Buckle 0.02% 1.86x
American Eagle Outfitters 0.02% 1.78x
Lane Bryant 0.02% 1.71x
The Childrens Place 0.03% 1.71x
Chicos 0.02% 1.66x
H&M 0.02% 1.65x
Express 0.02% 1.58x
Old Navy 0.02% 1.47x
Zumiez 0.03% 1.35x
Journeys 0.02% 1.07x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is beeradvocate.com.

Website Composition Index
beeradvocate.com 97.14% 265.78x
untappd.com 53.07% 75.55x
vinepair.com 32.59% 47.35x
amazingribs.com 5.51% 31.62x
smokedbbqsource.com 6.94% 26.40x
honest-food.net 6.07% 25.05x
liquor.com 31.09% 22.97x
chowhound.com 7.30% 22.62x
vindulge.com 4.11% 22.28x
mtbr.com 3.65% 20.33x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 19.26% 36.98x
Backpacking 4.12% 19.76x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.29% 19.68x
Woodwork 3.08% 16.76x
Exotic Pets 0.86% 13.65x
Home Furnishings 0.43% 13.43x
High-End Audio 3.08% 13.42x
Canada Tax and Finance Research Cluster 0.49% 13.39x
Music Production 1.23% 11.25x
US Cycling 6.65% 11.02x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male