Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 106.6 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 106.6 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Home Brewing Enthusiasts.

Interest Composition Index
Home Brewing Enthusiasts 86.51% 40.59x
Beer Aficionados 69.91% 37.55x
Craft Beer Enthusiasts 85.09% 35.64x
Craft Spirits Enthusiasts 47.17% 24.85x
Meat Smokers Receipe Researchers 41.89% 19.32x
Beard Care Researchers 34.34% 18.83x
Mens Business Clothes Shoppers 31.79% 18.55x
Men's Clothing Shoppers 31.60% 18.14x
Grill Masters 36.70% 17.47x
Wine Lovers 29.06% 16.91x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is Coach.

Location Composition Index
Coach 0.02% 3.47x
The Childrens Place 0.02% 2.67x
Maurices 0.02% 2.28x
Carhartt 0.05% 0.99x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is homebrewtalk.com.

Website Composition Index
homebrewtalk.com 66.11% 363.43x
hopculture.com 10.25% 201.62x
beeradvocate.com 90.56% 189.84x
beerconnoisseur.com 11.01% 173.44x
thewhiskeyjug.com 4.26% 84.89x
breakingbourbon.com 7.79% 64.86x
gobourbon.com 3.46% 64.68x
untappd.com 49.66% 61.42x
growforagecookferment.com 4.66% 53.96x
vinepair.com 34.32% 45.39x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Grilling.

Content Affinity Composition Index
Grilling 1.63% 38.17x
Wine, Liquor & Mixology 21.85% 30.43x
Chef & Restaurant Resources 0.24% 25.87x
Winter Sports & Gear 1.09% 22.43x
Lawns & Pest Control 1.01% 18.54x
Crossfit & Obstacle Race Enthusiasts 0.60% 18.52x
Pool Cleaning 0.19% 17.87x
Machines & Industrial Supplies 0.45% 17.30x
Woodwork 4.60% 16.29x
Bird Watching 0.17% 15.96x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male