Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 248.1 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 248.1 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Home Brewing Enthusiasts.

Interest Composition Index
Home Brewing Enthusiasts 86.51% 37.40x
Beer Aficionados 75.41% 35.26x
Craft Beer Enthusiasts 81.44% 32.97x
Craft Spirits Enthusiasts 52.92% 24.79x
Meat Smokers Receipe Researchers 42.56% 18.52x
Grill Masters 41.06% 18.48x
Beer Lovers 54.15% 17.67x
Beard Care Researchers 38.83% 17.66x
Wine Lovers 31.50% 17.16x
Home Heating and Cooling Researchers 36.02% 17.11x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.80x
White House Black Market 0.02% 2.11x
Kate Spade 0.02% 2.09x
Gap 0.01% 1.94x
LOFT 0.01% 1.64x
Express 0.01% 1.59x
Buckle 0.01% 1.54x
Lane Bryant 0.01% 1.39x
The North Face 0.01% 1.36x
Chicos 0.01% 1.28x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is morebeer.com.

Website Composition Index
morebeer.com 15.46% 654.82x
beerandbrewing.com 17.89% 596.93x
homebrewing.org 14.51% 521.77x
austinhomebrew.com 6.48% 319.89x
deschutesbrewery.com 8.07% 311.56x
homebrewtalk.com 51.45% 306.10x
homebrewacademy.com 7.45% 277.64x
craftshack.com 11.45% 247.90x
brewersfriend.com 16.42% 223.42x
winespectator.com 5.40% 198.95x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Grilling.

Content Affinity Composition Index
Grilling 3.36% 37.08x
Sports - Golf, Hunting, Fishing 0.37% 28.66x
Wine, Liquor & Mixology 24.00% 28.39x
Cigars 0.28% 26.46x
Chef & Restaurant Resources 1.51% 21.56x
Robotics 0.72% 20.34x
Marijuana 0.65% 20.29x
Men's Dress Shirt Shopping 0.58% 20.19x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.53% 19.66x
Winter Sports & Gear 1.88% 19.43x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male