Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 365.4 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 365.4 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 77.89% 30.99x
Home Brewing Enthusiasts 83.63% 29.67x
Craft Beer Enthusiasts 75.47% 26.78x
Beer Lovers 63.21% 20.02x
Craft Spirits Enthusiasts 49.33% 19.53x
Grill Masters 40.81% 14.56x
Wine Lovers 34.20% 13.84x
Coffee Bean Shoppers 34.19% 13.52x
Professional Chefs 40.08% 13.14x
Mens Business Clothes Shoppers 33.42% 12.65x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is Carhartt.

Location Composition Index
Carhartt 0.02% 3.88x
Free People 0.05% 2.19x
Patagonia 0.02% 1.91x
LL Bean 0.01% 1.84x
Bonobos 0.15% 1.66x
REI 0.03% 1.62x
Eddie Bauer 0.05% 1.53x
Talbots 0.06% 1.38x
Jos A. Bank Clothiers 0.41% 1.33x
Johnston and Murphy 0.64% 1.31x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is homebrewsupply.com.

Website Composition Index
homebrewsupply.com 11.33% 573.03x
brewersfriend.com 7.21% 515.98x
morebeer.com 24.74% 493.11x
beerandbrewing.com 26.39% 449.56x
cicerone.org 5.78% 391.28x
homebrewing.org 23.20% 381.61x
brewbound.com 6.02% 373.45x
homebrewtalk.com 37.04% 357.36x
deschutesbrewery.com 4.71% 341.68x
beerconnoisseur.com 3.45% 196.30x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 23.18% 24.78x
Grilling 5.11% 24.36x
Cigars 0.64% 21.32x
Sports - Skiing, Snowboarding 0.03% 17.08x
Men's Dress Shirt Shopping 1.43% 16.78x
Chef & Restaurant Resources 3.44% 16.44x
Handyman Tools 0.03% 16.38x
Watches & Jewelry 0.02% 15.44x
Winter Sports & Gear 2.45% 14.90x
Grocery & Food Service 2.94% 14.26x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male