Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 397.8 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 397.8 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 75.38% 40.95x
Home Brewing Enthusiasts 76.42% 38.47x
Craft Beer Enthusiasts 70.21% 31.82x
Beer Lovers 65.82% 26.10x
Grill Masters 30.19% 15.01x
Professional Chefs 32.88% 14.63x
Cigars Shoppers 29.73% 13.98x
Indie Coffee Shoppers 30.97% 13.91x
Coffee Bean Shoppers 27.97% 13.88x
Whiskey Lovers 33.54% 13.06x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.03% 1.81x
Armani 0.04% 1.53x
Madewell 0.03% 1.46x
REI 0.03% 1.46x
Lululemon 0.09% 1.45x
LOFT 0.06% 1.38x
Kate Spade 0.03% 1.35x
Gymboree 0.04% 1.28x
Chicos 0.07% 1.28x
H&M 0.05% 1.28x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is northernbrewer.com.

Website Composition Index
northernbrewer.com 8.83% 617.03x
morebeer.com 25.58% 612.15x
brewersfriend.com 9.57% 566.15x
beerandbrewing.com 18.60% 562.74x
homebrewtalk.com 19.26% 514.13x
stonebrewing.com 8.60% 427.71x
craftshack.com 4.86% 375.37x
ratebeer.com 6.25% 368.21x
deschutesbrewery.com 9.22% 345.92x
thefullpint.com 4.83% 320.27x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Grilling.

Content Affinity Composition Index
Grilling 5.93% 24.22x
Wine, Liquor & Mixology 23.34% 22.11x
Cigars 0.77% 19.46x
Chef & Restaurant Resources 4.43% 15.61x
Sports - Golf, Hunting, Fishing 0.39% 15.32x
Grocery & Food Service 3.06% 14.64x
Men's Dress Shirt Shopping 2.24% 14.60x
Live Music 6.54% 14.06x
Winter Sports & Gear 3.02% 13.70x
Homesteading 3.08% 13.15x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male