Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 417 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 417 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 68.77% 48.09x
Home Brewing Enthusiasts 75.79% 45.16x
Craft Beer Enthusiasts 67.57% 40.24x
Beer Lovers 58.74% 31.88x
Craft Spirits Enthusiasts 39.22% 26.75x
Grill Masters 31.06% 18.21x
Professional Chefs 31.56% 17.76x
Coffee Bean Shoppers 25.48% 17.48x
Wine Lovers 25.18% 17.02x
Cigars Shoppers 29.12% 16.00x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.83x
Calvin Klein 0.01% 2.23x
Ralph Lauren 0.04% 1.98x
The North Face 0.05% 1.98x
Free People 0.05% 1.67x
LOFT 0.14% 1.53x
Lululemon 0.10% 1.52x
Bonobos 0.10% 1.49x
White House Black Market 0.36% 1.46x
Talbots 0.07% 1.45x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is morebeer.com.

Website Composition Index
morebeer.com 24.40% 471.01x
beerandbrewing.com 24.87% 426.76x
homebrewtalk.com 30.91% 360.44x
brewbound.com 6.00% 355.04x
stonebrewing.com 4.71% 348.42x
ratebeer.com 4.14% 328.87x
deschutesbrewery.com 5.88% 315.08x
thefullpint.com 3.57% 285.70x
beerconnoisseur.com 4.13% 173.59x
foundersbrewing.com 5.28% 156.45x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 23.59% 23.55x
Grilling 5.17% 23.02x
Cigars 0.65% 20.10x
Sports - Skiing, Snowboarding 0.03% 18.85x
Men's Dress Shirt Shopping 1.83% 17.57x
Chef & Restaurant Resources 3.80% 16.26x
Handyman Tools 0.03% 15.46x
Grocery & Food Service 2.95% 14.35x
Winter Sports & Gear 2.60% 14.19x
Bags & Luggage 2.37% 13.92x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male