Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 124.6 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 124.6 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Home Brewing Enthusiasts.

Interest Composition Index
Home Brewing Enthusiasts 88.28% 38.50x
Beer Aficionados 71.29% 35.90x
Craft Beer Enthusiasts 84.84% 32.18x
Craft Spirits Enthusiasts 53.44% 25.60x
Beard Care Researchers 42.80% 20.15x
Meat Smokers Receipe Researchers 45.70% 19.88x
Mens Business Clothes Shoppers 36.77% 18.79x
Grill Masters 41.08% 18.39x
Men's Clothing Shoppers 35.05% 18.23x
Wine Lovers 31.94% 17.15x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is LOFT.

Location Composition Index
LOFT 0.04% 3.32x
Chicos 0.04% 3.10x
H&M 0.02% 2.76x
Hollister 0.02% 2.20x
Jos A. Bank Clothiers 0.02% 2.07x
Dressbarn 0.02% 1.98x
Aeropostale 0.02% 1.88x
Coach 0.01% 1.84x
Lane Bryant 0.02% 1.68x
Eddie Bauer 0.01% 1.64x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is homebrewtalk.com.

Website Composition Index
homebrewtalk.com 71.71% 356.50x
hopculture.com 11.35% 200.10x
beeradvocate.com 91.80% 187.82x
beerconnoisseur.com 11.86% 171.81x
sierranevada.com 6.29% 107.85x
gobourbon.com 3.50% 68.07x
breakingbourbon.com 8.17% 63.65x
untappd.com 55.48% 48.65x
growforagecookferment.com 5.14% 46.90x
vinepair.com 36.50% 43.39x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Grilling.

Content Affinity Composition Index
Grilling 1.83% 36.97x
Wine, Liquor & Mixology 23.55% 30.25x
Winter Sports & Gear 0.93% 25.63x
Machines & Industrial Supplies 0.39% 20.21x
Engineering 0.56% 19.22x
Action Sports 0.62% 18.67x
Canada Travel & Tourism 0.39% 17.89x
Grocery & Food Service 0.39% 17.52x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.47% 16.92x
Bags & Luggage 1.18% 16.34x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male