Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 406 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 406 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 70.96% 47.82x
Home Brewing Enthusiasts 75.75% 46.92x
Craft Beer Enthusiasts 68.47% 40.66x
Beer Lovers 62.62% 31.51x
Craft Spirits Enthusiasts 39.09% 27.37x
Grill Masters 30.69% 18.65x
Professional Chefs 32.36% 17.99x
Coffee Bean Shoppers 26.25% 17.93x
Cigars Shoppers 28.94% 17.03x
Wine Lovers 26.72% 16.60x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.02% 3.22x
Calvin Klein 0.01% 2.28x
Free People 0.04% 2.19x
Zara 0.04% 2.00x
Banana Republic 0.06% 1.88x
Abercrombie & Fitch 0.04% 1.76x
Tommy Bahama 0.03% 1.61x
Chicos 0.06% 1.54x
Urban Outfitters 0.07% 1.54x
Bonobos 0.05% 1.48x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is brewersfriend.com.

Website Composition Index
brewersfriend.com 7.20% 514.09x
morebeer.com 24.70% 478.41x
beerandbrewing.com 23.83% 432.91x
homebrewtalk.com 25.91% 386.49x
brewbound.com 5.82% 360.58x
stonebrewing.com 5.52% 340.95x
ratebeer.com 4.87% 323.54x
deschutesbrewery.com 6.97% 305.81x
thefullpint.com 4.12% 278.29x
beerconnoisseur.com 4.79% 166.27x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 23.80% 25.05x
Grilling 5.06% 24.61x
Cigars 0.67% 21.56x
Men's Dress Shirt Shopping 1.87% 17.41x
Chef & Restaurant Resources 3.94% 16.70x
Sports - Golf, Hunting, Fishing 0.41% 15.67x
Grocery & Food Service 3.03% 14.72x
Winter Sports & Gear 2.83% 14.66x
Bags & Luggage 2.32% 13.66x
Backpacking 7.07% 13.54x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male