Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 353.5 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 353.5 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Home Brewing Enthusiasts.

Interest Composition Index
Home Brewing Enthusiasts 83.28% 30.71x
Beer Aficionados 76.50% 30.41x
Craft Beer Enthusiasts 77.38% 28.47x
Craft Spirits Enthusiasts 50.34% 20.49x
Beer Lovers 61.50% 19.33x
Grill Masters 39.78% 15.67x
Meat Smokers Receipe Researchers 42.71% 15.50x
Wine Lovers 34.07% 14.13x
Coffee Bean Shoppers 33.21% 14.02x
Mens Business Clothes Shoppers 35.76% 13.18x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is REI.

Location Composition Index
REI 0.03% 2.48x
Patagonia 0.01% 1.70x
Dressbarn 0.05% 1.58x
The North Face 0.03% 1.55x
American Apparel 0.03% 1.36x
Carhartt 0.38% 1.23x
American Eagle Outfitters 0.07% 1.17x
Hugo Boss 0.03% 1.15x
Jos A. Bank Clothiers 0.04% 1.14x
Armani 0.02% 1.14x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is homebrewsupply.com.

Website Composition Index
homebrewsupply.com 8.60% 581.93x
morebeer.com 23.20% 487.41x
beerandbrewing.com 25.47% 444.34x
brewersfriend.com 9.26% 429.90x
homebrewing.org 21.23% 386.48x
brewbound.com 5.82% 380.83x
homebrewtalk.com 42.61% 316.67x
deschutesbrewery.com 5.83% 301.10x
craftshack.com 5.33% 222.67x
winespectator.com 7.03% 152.36x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 21.73% 27.31x
Grilling 3.96% 26.67x
Cigars 0.57% 24.84x
Environmentally Friendly Cars 0.06% 17.18x
Men's Dress Shirt Shopping 0.98% 17.09x
Chef & Restaurant Resources 2.65% 16.88x
Sports - Golf, Hunting, Fishing 0.40% 15.89x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.21% 15.28x
Assorted Topics (Toys, T-Shirts, Volvos) 0.19% 15.16x
Marijuana 1.03% 14.43x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male