Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 411.9 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 411.9 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 74.28% 39.63x
Home Brewing Enthusiasts 75.57% 37.67x
Craft Beer Enthusiasts 71.58% 32.50x
Beer Lovers 64.79% 27.10x
Craft Spirits Enthusiasts 38.72% 22.70x
Grill Masters 29.70% 15.90x
Professional Chefs 31.88% 15.36x
Coffee Bean Shoppers 27.52% 14.54x
Cigars Shoppers 29.25% 14.47x
Indie Coffee Shoppers 30.30% 13.93x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is LL Bean.

Location Composition Index
LL Bean 0.02% 2.51x
Levi Strauss 0.02% 1.66x
Columbia 0.02% 1.65x
Intermix 0.02% 1.65x
Patagonia 0.03% 1.58x
Lululemon 0.10% 1.48x
Urban Outfitters 0.09% 1.48x
Tommy Bahama 0.03% 1.41x
REI 0.03% 1.39x
Supreme 0.01% 1.39x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is morebeer.com.

Website Composition Index
morebeer.com 24.89% 594.89x
brewersfriend.com 8.76% 592.16x
beerandbrewing.com 22.26% 539.50x
homebrewtalk.com 19.28% 511.58x
stonebrewing.com 6.46% 414.47x
craftshack.com 4.43% 362.14x
deschutesbrewery.com 8.09% 356.95x
ratebeer.com 5.60% 342.75x
thefullpint.com 4.62% 323.51x
beerconnoisseur.com 5.47% 191.45x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Grilling.

Content Affinity Composition Index
Grilling 5.32% 25.97x
Wine, Liquor & Mixology 24.37% 24.85x
Cigars 0.78% 22.86x
Men's Dress Shirt Shopping 2.17% 17.51x
Chef & Restaurant Resources 4.35% 17.35x
Sports - Golf, Hunting, Fishing 0.37% 16.21x
Grocery & Food Service 3.16% 15.47x
Winter Sports & Gear 3.28% 15.00x
Marijuana 1.88% 14.55x
Bags & Luggage 2.40% 14.27x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male