Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 18.9 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 18.9 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Home Brewing Enthusiasts.

Interest Composition Index
Home Brewing Enthusiasts 75.97% 69.23x
Beer Aficionados 61.69% 63.64x
Whiskey Enthusiasts 49.35% 52.98x
Craft Beer Enthusiasts 79.87% 40.35x
Online Alcohol Shoppers 56.49% 40.23x
Craft Spirits Enthusiasts 36.36% 38.91x
Holiday Cocktail Researchers 32.47% 33.67x
Wine Lovers 26.62% 33.42x
Meat Smokers Receipe Researchers 38.96% 31.52x
Whiskey Lovers 66.23% 30.34x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is Old Navy.

Location Composition Index
Old Navy 0.05% 1.97x
Journeys 0.05% 1.95x
Maurices 0.02% 0.82x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is untappd.com.

Website Composition Index
untappd.com 49.34% 117.34x
vinepair.com 30.00% 57.41x
liquor.com 28.63% 27.75x
heygrillhey.com 10.94% 24.52x
chilipeppermadness.com 8.77% 22.30x
reddit.com 18.90% 21.29x
seriouseats.com 37.27% 19.43x
feastingathome.com 7.85% 19.00x
gearpatrol.com 13.04% 17.78x
daringgourmet.com 8.41% 17.56x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 13.81% 42.30x
Backpacking 2.68% 21.15x
Vancouver British Columbia Research Cluster 1.34% 16.81x
Canadian Auto 4.16% 14.50x
Music Production 1.07% 13.77x
Canada Culture and Tourism 2.55% 13.74x
Woodwork 1.74% 13.62x
High-End Audio 2.14% 13.43x
Canada Business Cluster 2.28% 12.25x
US Cycling 6.30% 12.22x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male