Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 126.2 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 126.2 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Home Brewing Enthusiasts.

Interest Composition Index
Home Brewing Enthusiasts 87.91% 41.60x
Beer Aficionados 70.91% 38.50x
Craft Beer Enthusiasts 88.80% 35.46x
Craft Spirits Enthusiasts 52.94% 27.03x
Beard Care Researchers 39.48% 21.21x
Meat Smokers Receipe Researchers 42.63% 20.18x
Mens Business Clothes Shoppers 40.77% 19.89x
Grill Masters 38.20% 18.91x
Men's Clothing Shoppers 33.92% 18.77x
Wine Lovers 31.02% 18.39x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is Coach.

Location Composition Index
Coach 0.02% 3.47x
American Eagle Outfitters 0.03% 3.30x
H&M 0.02% 2.84x
Aeropostale 0.02% 2.50x
Hollister 0.02% 2.30x
Express 0.02% 2.20x
Banana Republic 0.02% 1.95x
J. Crew 0.01% 1.93x
Journeys 0.02% 1.56x
Buckle 0.02% 1.51x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is homebrewtalk.com.

Website Composition Index
homebrewtalk.com 60.42% 381.12x
craftshack.com 18.10% 351.01x
beeradvocate.com 89.86% 171.59x
hopculture.com 8.95% 164.64x
beerconnoisseur.com 9.79% 162.00x
foundersbrewing.com 6.41% 140.70x
thewhiskeyjug.com 4.18% 80.99x
untappd.com 45.99% 73.42x
gobourbon.com 3.47% 62.14x
breakingbourbon.com 7.45% 61.64x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Grilling.

Content Affinity Composition Index
Grilling 2.10% 42.96x
Marijuana 0.27% 32.90x
Wine, Liquor & Mixology 21.79% 31.34x
Chef & Restaurant Resources 0.55% 31.01x
Robotics 0.34% 28.89x
Winter Sports & Gear 1.20% 25.10x
Vaping 0.39% 21.49x
Lawns & Pest Control 1.60% 20.94x
Bags & Luggage 1.28% 20.60x
European Museums, Restaurants & Events 0.45% 19.61x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male