Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 368.7 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 368.7 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 76.28% 35.69x
Home Brewing Enthusiasts 83.21% 33.50x
Craft Beer Enthusiasts 75.35% 30.86x
Craft Spirits Enthusiasts 48.93% 22.94x
Beer Lovers 62.17% 21.40x
Grill Masters 41.22% 16.91x
Wine Lovers 33.70% 16.16x
Coffee Bean Shoppers 34.37% 15.33x
Mens Business Clothes Shoppers 32.20% 15.11x
Men's Clothing Shoppers 32.63% 14.83x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is Talbots.

Location Composition Index
Talbots 0.06% 2.04x
Saint Laurent Paris 0.01% 1.78x
REI 0.02% 1.56x
Bonobos 0.03% 1.53x
Jos A. Bank Clothiers 0.09% 1.47x
Mens Wearhouse 0.15% 1.46x
Patagonia 0.01% 1.45x
Uniqlo 0.02% 1.40x
Kate Spade 0.03% 1.37x
Urban Outfitters 0.05% 1.35x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is homebrewsupply.com.

Website Composition Index
homebrewsupply.com 10.55% 647.50x
morebeer.com 25.09% 541.78x
beerandbrewing.com 27.32% 486.70x
homebrewing.org 22.99% 431.74x
brewersfriend.com 11.83% 418.24x
brewbound.com 6.09% 409.53x
homebrewtalk.com 40.13% 389.81x
beerconnoisseur.com 3.54% 183.77x
bevnet.com 2.27% 162.64x
winespectator.com 8.63% 162.56x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 22.11% 29.94x
Grilling 4.43% 28.97x
Cigars 0.63% 27.37x
Men's Dress Shirt Shopping 1.16% 19.38x
Chef & Restaurant Resources 2.96% 19.04x
Winter Sports & Gear 2.26% 17.08x
Environmentally Friendly Cars 0.08% 16.86x
Marijuana 1.25% 16.81x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.30% 16.48x
Sports - Golf, Hunting, Fishing 0.42% 15.89x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male