Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 54.9 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 54.9 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Home Brewing Enthusiasts.

Interest Composition Index
Home Brewing Enthusiasts 89.81% 48.84x
Beer Aficionados 70.75% 45.09x
Craft Beer Enthusiasts 87.17% 39.64x
Craft Spirits Enthusiasts 44.72% 27.32x
Meat Smokers Receipe Researchers 40.00% 23.14x
Holiday Cocktail Researchers 33.40% 22.57x
Beard Care Researchers 34.53% 21.58x
Mens Business Clothes Shoppers 25.28% 19.14x
Home Heating and Cooling Researchers 32.83% 18.76x
Men's Clothing Shoppers 24.91% 18.67x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is Buckle.

Location Composition Index
Buckle 0.05% 2.72x
LOFT 0.04% 2.34x
Lane Bryant 0.04% 2.34x
Old Navy 0.05% 2.00x
Talbots 0.02% 1.88x
Coach 0.01% 1.77x
Forever 21 0.02% 1.74x
H&M 0.02% 1.65x
Hollister 0.02% 1.64x
Mens Wearhouse 0.04% 1.60x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is homebrewtalk.com.

Website Composition Index
homebrewtalk.com 80.83% 623.77x
beeradvocate.com 95.96% 238.63x
untappd.com 54.95% 66.57x
breakingbourbon.com 7.42% 65.67x
growforagecookferment.com 5.57% 57.02x
thewhiskeywash.com 10.03% 50.73x
smokingmeatforums.com 8.30% 41.84x
vinepair.com 34.76% 41.78x
firstwefeast.com 3.45% 38.04x
amazingribs.com 7.33% 36.04x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 19.34% 33.19x
Grilling 1.04% 32.55x
Winter Sports & Gear 0.40% 18.60x
Woodwork 3.42% 16.83x
High-End Audio 3.93% 15.68x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.12% 15.27x
Bags & Luggage 0.90% 15.20x
Backpacking 4.43% 14.92x
Painting & Renovation 0.36% 14.64x
Power Tools 1.15% 13.46x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male