Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 302.8 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 302.8 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Home Brewing Enthusiasts.

Interest Composition Index
Home Brewing Enthusiasts 84.25% 37.11x
Beer Aficionados 74.15% 35.45x
Craft Beer Enthusiasts 78.30% 33.25x
Craft Spirits Enthusiasts 50.69% 24.44x
Beer Lovers 57.01% 19.36x
Grill Masters 39.88% 18.28x
Meat Smokers Receipe Researchers 40.62% 17.85x
Beard Care Researchers 37.14% 16.85x
Wine Lovers 30.86% 16.65x
Home Heating and Cooling Researchers 33.76% 16.27x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.80x
Kate Spade 0.02% 2.09x
Mens Wearhouse 0.03% 1.61x
Carhartt 0.19% 1.43x
The North Face 0.01% 1.36x
Lululemon 0.02% 1.23x
Old Navy 0.01% 1.04x
American Eagle Outfitters 0.02% 0.89x
Aeropostale 0.01% 0.62x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is morebeer.com.

Website Composition Index
morebeer.com 18.85% 551.16x
beerandbrewing.com 21.21% 501.51x
eckraus.com 10.32% 483.08x
homebrewing.org 17.53% 434.78x
austinhomebrew.com 5.47% 331.12x
brewersfriend.com 12.75% 327.02x
deschutesbrewery.com 6.92% 315.17x
homebrewtalk.com 48.05% 311.20x
homebrewacademy.com 6.31% 259.65x
craftshack.com 7.50% 247.24x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Grilling.

Content Affinity Composition Index
Grilling 3.57% 35.02x
Wine, Liquor & Mixology 22.04% 31.82x
Cigars 0.45% 31.06x
Sports - Golf, Hunting, Fishing 0.41% 24.81x
Chef & Restaurant Resources 2.01% 21.08x
Assorted Topics (Toys, T-Shirts, Volvos) 0.15% 19.44x
Men's Dress Shirt Shopping 0.74% 19.12x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.75% 18.08x
Winter Sports & Gear 2.22% 17.92x
Marijuana 0.76% 17.31x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male