Dstillery Audiences

BEER, WINE & ALCOHOL

Audience Size: 377.1 Thousand Devices

Explore the Beer, Wine & Alcohol Audience

Below you'll find more information about the Beer, Wine & Alcohol audience, broken down in different categories based on their digital and physical behaviors. These are 377.1 thousand unique devices whose actions qualify for the Beer, Wine & Alcohol audience.

Dstillery Crafted Audiences

INTERESTS

The Beer, Wine & Alcohol audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Beer, Wine & Alcohol audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 78.89% 43.90x
Beer Lovers 66.59% 24.16x
Grill Masters 31.81% 14.65x
Indie Coffee Shoppers 32.56% 14.21x
Professional Chefs 34.22% 13.96x
Coffee Bean Shoppers 29.82% 13.42x
Whiskey Lovers 34.83% 13.38x
Cigars Shoppers 31.45% 13.00x
Men's Clothing Shoppers 23.08% 12.79x
Online Alcohol Shoppers 29.15% 12.71x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Interest attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Beer, Wine & Alcohol audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Beer, Wine & Alcohol audience is REI.

Location Composition Index
REI 0.03% 2.14x
Free People 0.03% 1.94x
Urban Outfitters 0.07% 1.76x
Express 0.04% 1.59x
Lane Bryant 0.06% 1.58x
Abercrombie & Fitch 0.02% 1.56x
Chicos 0.06% 1.53x
Banana Republic 0.05% 1.43x
Kate Spade 0.03% 1.41x
Tommy Bahama 0.03% 1.25x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Location attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Web Insights

WEBSITES

The Beer, Wine & Alcohol audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Beer, Wine & Alcohol audience is beerandbrewing.com.

Website Composition Index
beerandbrewing.com 11.97% 668.38x
morebeer.com 26.24% 662.18x
northernbrewer.com 11.53% 652.26x
brewersfriend.com 9.31% 611.38x
homebrewtalk.com 25.47% 530.42x
stonebrewing.com 10.71% 432.70x
ratebeer.com 6.80% 367.67x
thefullpint.com 4.64% 344.98x
deschutesbrewery.com 9.38% 341.26x
beeradvocate.com 62.70% 189.23x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Web attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Beer, Wine & Alcohol audience is Grilling.

Content Affinity Composition Index
Grilling 6.21% 25.42x
Wine, Liquor & Mixology 22.39% 21.80x
Cigars 0.80% 17.73x
Chef & Restaurant Resources 4.35% 16.62x
Sports - Golf, Hunting, Fishing 0.43% 15.70x
Winter Sports & Gear 2.79% 15.41x
Live Music 6.36% 14.90x
Men's Dress Shirt Shopping 2.20% 14.79x
Grocery & Food Service 3.11% 14.30x
Homesteading 3.17% 13.66x
Composition Percentage: The overlap percentage between the Beer, Wine & Alcohol audience and the Content Affinity attribute.
Index: A comparison of the Beer, Wine & Alcohol audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Beer, Wine & Alcohol audience resonates most for the following age and income brackets.
Age
55-64
Income
Under $25,000