Dstillery Audiences

BIG BOX RETAIL

Audience Size: 12.1 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 12.1 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 17.89% 12.12x
Home Goods Supercenter Shoppers 17.90% 12.11x
Discount Big Box Shoppers 18.15% 11.59x
Budget Grocery Shoppers 15.05% 11.05x
Home Decor Shoppers 17.22% 10.35x
Department Store Shoppers 33.60% 10.29x
Kids Clothing Shoppers 20.41% 10.25x
Casual Dining Restaurant Researchers 15.63% 9.96x
Bargain Shopping Researchers 13.56% 9.86x
Online Home Decor Shoppers 14.90% 9.29x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.24% 1.12x
Mens Wearhouse 0.38% 1.10x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is bonton.com.

Website Composition Index
bonton.com 1.77% 24.60x
toysrus.com 4.61% 20.62x
bradsdeals.com 4.68% 20.17x
zulily.com 12.26% 20.08x
kmart.com 9.37% 19.81x
collectionsetc.com 1.87% 19.79x
jcpenney.com 46.34% 19.41x
weekly-ads.us 1.65% 18.69x
bitlanders.com 1.23% 17.45x
walmart.com 57.95% 17.12x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 5.30% 9.03x
Discount Shopping 2.76% 8.80x
Toys Shopping 3.09% 8.70x
Shopping Catalogs 1.86% 8.26x
Custom Gifts 2.26% 8.10x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 3.47% 8.02x
Vitamin Shoppers 3.56% 7.34x
Assorted Topics (Phone Cards, Construction, Food Reviews) 7.08% 7.02x
Party Suppliers 5.49% 6.83x
Shoes & Accessories 4.21% 6.78x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female