Dstillery Audiences

BIG BOX RETAIL

Audience Size: 9.1 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 9.1 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 27.85% 11.14x
Home Goods Supercenter Shoppers 27.85% 11.14x
Holiday Season Department Store Deal Shoppers 22.79% 10.48x
Kids Clothing Shoppers 34.05% 9.64x
Department Store Shoppers 25.89% 9.64x
Discount Big Box Shoppers 18.75% 8.89x
Home Decor Shoppers 21.83% 8.83x
Budget Grocery Shoppers 19.22% 8.74x
Bargain Shopping Researchers 13.95% 8.00x
Big Box Shoppers 20.26% 7.92x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.23x
Mens Wearhouse 0.02% 1.17x
Victoria's Secret 0.02% 1.15x
Banana Republic 0.01% 1.13x
Lane Bryant 0.01% 1.11x
American Eagle Outfitters 0.01% 1.08x
White House Black Market 0.01% 1.06x
Carhartt 0.13% 1.06x
Express 0.01% 1.01x
Journeys 0.02% 0.99x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is kmart.com.

Website Composition Index
kmart.com 9.57% 15.28x
6pm.com 7.00% 15.23x
bradsdeals.com 10.42% 14.87x
jcpenney.com 64.86% 14.87x
zulily.com 20.00% 14.19x
tanga.com 1.84% 13.89x
dollartree.com 1.16% 13.33x
groupon.com 36.23% 12.15x
cvs.com 4.63% 11.71x
bestblackfriday.com 2.32% 11.58x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.01% 10.45x
Women Shoppers 0.64% 9.89x
Home Decoration - Crafts & Kids 0.04% 9.35x
Promo Codes 0.42% 9.20x
Custom Gifts 0.09% 8.92x
Higher-End Fashion Brands 0.01% 8.76x
Party Suppliers 0.14% 8.63x
Toys Shopping 0.23% 8.28x
Networking Marketing 0.04% 8.18x
Beach & Intimate Wear 0.02% 7.99x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female