Explore the Big Box Retail Audience
Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 million unique devices whose actions qualify for the Big Box Retail audience.
INTERESTS
The Big Box Retail audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.
| Interest | Composition | Index |
| Home Rug Shoppers | 20.92% | 10.69x |
| Home Goods Supercenter Shoppers | 20.93% | 10.69x |
| Department Store Shoppers | 20.27% | 10.30x |
| Discount Big Box Shoppers | 21.07% | 10.25x |
| Budget Grocery Shoppers | 17.89% | 9.75x |
| Home Decor Shoppers | 20.40% | 9.23x |
| Kids Clothing Shoppers | 21.03% | 9.11x |
| Casual Dining Restaurant Researchers | 17.79% | 8.83x |
| Bargain Shopping Researchers | 16.88% | 8.43x |
| Bed & Bath Shoppers | 19.59% | 8.18x |
Composition Percentage:
The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Curious about what else the Big Box Retail audience is interested in?
Sign Up
APPAREL RETAILERS
The Big Box Retail audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Box Retail audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.16x |
| Jos A. Bank Clothiers | 0.33% | 1.16x |
| Mens Wearhouse | 0.54% | 1.13x |
| Buckle | 0.19% | 1.13x |
| Johnston and Murphy | 0.14% | 1.08x |
| Abercrombie & Fitch | 0.04% | 1.06x |
| Dressbarn | 0.05% | 1.02x |
| H&M | 0.07% | 1.02x |
| Coach | 0.06% | 1.01x |
| Aeropostale | 0.06% | 1.01x |
Composition Percentage:
The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Want to find more of the Big Box Retail audience in the real world?
Sign Up
WEBSITES
The Big Box Retail audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big Box Retail audience is bonton.com.
| Website | Composition | Index |
| bonton.com | 1.63% | 20.19x |
| toysrus.com | 4.08% | 17.11x |
| collectionsetc.com | 1.72% | 16.87x |
| zulily.com | 12.33% | 16.61x |
| jcpenney.com | 48.95% | 16.27x |
| weekly-ads.us | 1.53% | 16.04x |
| kmart.com | 11.34% | 15.84x |
| bradsdeals.com | 5.32% | 15.48x |
| walmart.com | 51.62% | 14.89x |
| bitlanders.com | 1.10% | 14.62x |
Composition Percentage:
The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Want to see more of the websites the Big Box Retail audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Box Retail audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 1.49% | 7.87x |
| Discount Shopping | 3.17% | 7.83x |
| Promo Codes | 5.75% | 7.76x |
| ISPs & Local Services | 0.05% | 7.54x |
| Shopping Catalogs | 2.17% | 7.34x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 4.33% | 7.31x |
| Toys Shopping | 3.08% | 7.26x |
| Consumer Rewards | 0.29% | 7.25x |
| Holiday Gifts | 0.64% | 7.24x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.23% | 7.08x |
Composition Percentage:
The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Want to see more of the Content Affinities the Big Box Retail audience visits?
Sign Up
DEMOGRAPHICS
The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Big Box Retail audience?
Sign Up