Dstillery Audiences

BIG BOX RETAIL

Audience Size: 7.6 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 7.6 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 29.35% 12.18x
Home Rug Shoppers 29.35% 12.18x
Holiday Season Department Store Deal Shoppers 25.44% 11.42x
Kids Clothing Shoppers 34.92% 10.51x
Department Store Shoppers 26.07% 10.42x
Discount Big Box Shoppers 19.58% 9.43x
Home Decor Shoppers 21.57% 9.43x
Budget Grocery Shoppers 20.39% 9.27x
Big Box Shoppers 19.94% 8.49x
Holiday Season Low-Cost Retail Deal Shoppers 18.49% 8.38x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.35x
Lane Bryant 0.03% 1.30x
H&M 0.02% 1.26x
Eddie Bauer 0.01% 1.22x
Victoria's Secret 0.04% 1.20x
The Childrens Place 0.04% 1.19x
Gymboree 0.02% 1.18x
Express 0.03% 1.18x
Old Navy 0.04% 1.17x
Aeropostale 0.02% 1.16x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is kmart.com.

Website Composition Index
kmart.com 8.57% 16.86x
6pm.com 6.61% 16.85x
bradsdeals.com 10.46% 16.62x
jcpenney.com 66.53% 16.24x
tanga.com 1.72% 15.74x
zulily.com 19.40% 15.68x
groupon.com 34.19% 13.59x
partycity.com 6.14% 13.16x
cvs.com 2.86% 12.81x
frequent-ads.com 1.94% 12.79x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.03% 10.63x
Women Shoppers 0.34% 10.40x
Home Decoration - Crafts & Kids 0.01% 9.74x
Party Suppliers 0.04% 9.70x
Cub & Girl Scouts 0.01% 9.69x
Custom Gifts 0.05% 9.56x
Promo Codes 0.32% 9.51x
Networking Marketing 0.02% 9.18x
Toys Shopping 0.14% 9.06x
Beach & Intimate Wear 0.01% 8.80x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female