Dstillery Audiences

BIG BOX RETAIL

Audience Size: 8.2 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 8.2 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 27.07% 8.84x
Home Goods Supercenter Shoppers 27.07% 8.84x
Department Store Shoppers 25.98% 8.11x
Discount Big Box Shoppers 22.21% 7.64x
Kids Clothing Shoppers 29.79% 7.59x
Home Decor Shoppers 23.19% 7.46x
Budget Grocery Shoppers 21.97% 7.41x
Big Box Shoppers 21.23% 6.83x
Apartment Furniture Shoppers 18.08% 6.50x
Bargain Shopping Researchers 18.17% 6.46x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.51x
Banana Republic 0.01% 1.34x
Victoria's Secret 0.02% 1.34x
Journeys 0.02% 1.28x
Buckle 0.01% 1.24x
Old Navy 0.02% 1.22x
Maurices 0.02% 1.21x
Mens Wearhouse 0.02% 1.20x
The Childrens Place 0.02% 1.18x
Gap 0.01% 1.16x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is walmart.com.

Website Composition Index
walmart.com 5.04% 14.58x
kmart.com 13.03% 13.72x
bradsdeals.com 7.82% 13.42x
blair.com 2.17% 12.66x
steinmart.com 3.67% 12.38x
avenue.com 1.30% 12.36x
6pm.com 7.56% 12.34x
nyandcompany.com 2.68% 12.33x
jcpenney.com 61.21% 12.33x
jossandmain.com 1.01% 12.16x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 7.65x
Consumer Rewards 0.05% 7.57x
Women Shoppers 2.98% 7.50x
Home Decoration - Crafts & Kids 0.27% 7.40x
Cheerleading 0.19% 7.36x
Promo Codes 1.75% 7.19x
Custom Gifts 0.65% 6.91x
Party Suppliers 1.32% 6.79x
Toys Shopping 0.67% 6.72x
Costumes 0.07% 6.54x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female