Dstillery Audiences

BIG BOX RETAIL

Audience Size: 4.2 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 27.15% 17.41x
Kids Clothing Shoppers 19.52% 16.24x
Apartment Furniture Shoppers 16.54% 16.16x
Department Store Shoppers 22.14% 16.02x
Big & Tall Men 18.78% 15.92x
Holiday Season Department Store Deal Shoppers 29.05% 15.73x
Sale Seekers 23.96% 13.10x
Home Decor Shoppers 16.06% 12.52x
Discount Big Box Shoppers 12.27% 12.49x
Office Supply Shoppers 11.13% 11.89x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Talbots.

Location Composition Index
Talbots 0.02% 1.21x
Buckle 0.02% 1.17x
Dressbarn 0.01% 1.14x
Express 0.02% 1.12x
Journeys 0.03% 1.09x
Mens Wearhouse 0.01% 1.07x
Lane Bryant 0.01% 1.07x
Gymboree 0.02% 1.06x
White House Black Market 0.02% 1.05x
Maurices 0.03% 1.03x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is zulily.com.

Website Composition Index
zulily.com 14.65% 23.01x
kmart.com 5.54% 22.04x
6pm.com 5.38% 22.00x
bradsdeals.com 9.91% 21.96x
jcpenney.com 75.77% 21.86x
groupon.com 20.03% 21.51x
tanga.com 1.64% 19.86x
catofashions.com 1.32% 19.60x
wayfair.com 3.74% 14.84x
shop411.com 1.45% 13.80x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.02% 15.23x
Women Shoppers 0.05% 13.77x
Promo Codes 0.13% 9.97x
Unique & Personalized Fashion 0.15% 7.95x
Bridal Fashion 0.05% 7.68x
Shopping Catalogs 0.06% 7.64x
Furniture Shopping 0.02% 7.07x
Discount Shopping 0.02% 6.64x
Coupons 2.78% 6.31x
Mail Order Food 0.09% 6.23x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female