Dstillery Audiences

BIG BOX RETAIL

Audience Size: 13.7 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 13.7 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 18.95% 9.84x
Home Goods Supercenter Shoppers 18.95% 9.84x
Discount Big Box Shoppers 17.97% 9.73x
Budget Grocery Shoppers 18.25% 8.91x
Kids Clothing Shoppers 20.20% 8.69x
Home Decor Shoppers 17.35% 8.66x
Department Store Shoppers 33.49% 8.52x
Bargain Shopping Researchers 14.17% 8.19x
Online Home Decor Shoppers 14.98% 7.99x
Casual Dining Restaurant Researchers 19.35% 7.92x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Dressbarn.

Location Composition Index
Dressbarn 0.05% 1.11x
Express Outlets 0.00% 1.11x
Lane Bryant 0.05% 1.10x
Jos A. Bank Clothiers 0.14% 1.05x
Mens Wearhouse 0.21% 1.05x
Talbots 0.05% 1.04x
Carhartt 0.21% 1.04x
Chicos 0.05% 1.03x
Old Navy 0.06% 1.03x
LL Bean 0.01% 1.02x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is bonton.com.

Website Composition Index
bonton.com 1.94% 26.56x
kmart.com 7.24% 24.69x
jcpenney.com 39.30% 22.24x
toysrus.com 5.11% 21.98x
zulily.com 11.03% 21.37x
bradsdeals.com 4.82% 20.41x
yankeecandle.com 1.07% 19.46x
collectionsetc.com 2.02% 19.36x
charlotterusse.com 1.15% 19.01x
pricefalls.com 1.06% 18.89x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 5.62% 8.86x
Home Decoration - Crafts & Kids 1.33% 8.54x
Toys Shopping 3.50% 8.50x
Discount Shopping 3.10% 8.27x
As Seen On TV Products 0.06% 8.07x
Shopping Catalogs 2.02% 7.95x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 2.77% 7.87x
Holiday Gifts 0.58% 7.84x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.25% 7.83x
Custom Gifts 2.41% 7.75x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female