Dstillery Audiences

BIG BOX RETAIL

Audience Size: 15 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 15 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 14.92% 8.87x
Budget Grocery Shoppers 15.42% 8.15x
Kids Clothing Shoppers 16.92% 8.00x
Department Store Shoppers 27.98% 7.98x
Home Decor Shoppers 14.06% 7.93x
Bargain Shopping Researchers 13.40% 7.50x
Online Home Decor Shoppers 12.44% 7.38x
Casual Dining Restaurant Researchers 16.57% 7.21x
Sale Seekers 11.43% 7.14x
Bed & Bath Shoppers 15.98% 7.09x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Belk.

Location Composition Index
Belk 0.02% 1.14x
LL Bean 0.01% 1.13x
Lane Bryant 0.04% 1.12x
Dressbarn 0.04% 1.09x
Old Navy 0.05% 1.04x
Aeropostale 0.03% 1.04x
Carhartt 0.19% 1.03x
Journeys 0.03% 1.02x
Gymboree 0.03% 0.99x
American Eagle Outfitters 0.05% 0.99x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is bonton.com.

Website Composition Index
bonton.com 2.26% 21.90x
kmart.com 7.74% 20.66x
zulily.com 10.63% 19.14x
jcpenney.com 39.35% 19.07x
toysrus.com 6.06% 17.76x
bradsdeals.com 4.68% 17.11x
olivegarden.com 1.05% 16.80x
dressbarn.com 1.03% 16.16x
yankeecandle.com 1.24% 15.53x
modlily.com 2.40% 15.21x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 5.53% 8.06x
Home Decoration - Crafts & Kids 1.27% 7.71x
Toys Shopping 3.71% 7.58x
As Seen On TV Products 0.07% 7.35x
Discount Shopping 3.46% 7.34x
Shopping Catalogs 1.95% 7.09x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.27% 7.08x
Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) 2.31% 6.99x
Holiday Gifts 0.63% 6.98x
Custom Gifts 2.56% 6.70x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female