Dstillery Audiences

BIG BOX RETAIL

Audience Size: 3.1 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 8.73% 19.52x
Department Store Shoppers 13.45% 19.40x
Big & Tall Men 21.29% 17.54x
Discount Big Box Shoppers 19.93% 17.49x
Sale Seekers 16.79% 15.16x
Discount Womens Shoes Shoppers 10.57% 14.49x
Bed & Bath Shoppers 12.86% 13.93x
Holiday Season Department Store Deal Shoppers 63.22% 13.48x
Furniture Shoppers 11.73% 13.29x
School Supply Shoppers 11.85% 13.13x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.32x
Urban Outfitters 0.01% 1.20x
Maurices 0.02% 1.07x
Old Navy 0.01% 0.89x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is zulily.com.

Website Composition Index
zulily.com 11.42% 25.62x
6pm.com 4.81% 25.45x
kmart.com 4.26% 24.14x
jcpenney.com 79.92% 23.05x
tanga.com 1.34% 21.84x
groupon.com 11.86% 20.52x
bradsdeals.com 12.13% 19.16x
bedbathandbeyond.com 9.42% 15.40x
buybuybaby.com 1.06% 15.20x
gapfactory.com 2.42% 14.61x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.02% 16.18x
Promo Codes 0.03% 10.12x
Unique & Personalized Fashion 0.11% 9.50x
Shopping Catalogs 0.13% 8.82x
Arts & Crafts 0.01% 6.85x
Bridal Fashion 0.02% 6.83x
Coupons 2.34% 5.93x
Discount Travel 1.27% 5.87x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.36% 5.51x
Appliances & Reviews 0.67% 5.50x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female