Dstillery Audiences

BIG BOX RETAIL

Audience Size: 6.2 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 22.85% 13.82x
Department Store Shoppers 20.69% 12.95x
Holiday Season Department Store Deal Shoppers 23.48% 12.89x
Kids Clothing Shoppers 21.87% 12.84x
Apartment Furniture Shoppers 16.81% 12.81x
Sale Seekers 22.70% 11.09x
Home Decor Shoppers 15.12% 10.48x
Discount Big Box Shoppers 13.37% 10.29x
Discount Womens Shoes Shoppers 15.33% 10.08x
Budget Grocery Shoppers 14.08% 9.85x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.28x
Lane Bryant 0.02% 1.21x
Zumiez 0.01% 1.18x
American Eagle Outfitters 0.01% 1.15x
Mens Wearhouse 0.02% 1.14x
Aeropostale 0.01% 1.13x
Maurices 0.03% 1.12x
LOFT 0.01% 1.12x
Dressbarn 0.01% 1.12x
Victoria's Secret 0.03% 1.10x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is 6pm.com.

Website Composition Index
6pm.com 5.12% 16.66x
bradsdeals.com 9.56% 16.55x
zulily.com 15.65% 16.55x
kmart.com 6.38% 16.42x
jcpenney.com 71.97% 16.06x
groupon.com 29.38% 14.54x
tanga.com 1.64% 14.38x
partycity.com 1.68% 13.64x
catofashions.com 2.01% 13.38x
coupons.com 1.12% 11.41x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.08% 10.95x
Consumer Rewards 0.03% 10.65x
Promo Codes 0.23% 8.71x
Toys Shopping 0.02% 8.31x
Bridal Fashion 0.08% 7.90x
Shoes & Accessories 0.02% 7.81x
Discount Shopping 0.04% 7.48x
Shopping Catalogs 0.08% 6.99x
Unique & Personalized Fashion 0.16% 6.79x
Furniture Shopping 0.05% 6.44x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female