Dstillery Audiences

BIG BOX RETAIL

Audience Size: 15.1 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 22.82% 10.22x
Home Goods Supercenter Shoppers 22.82% 10.22x
Department Store Shoppers 22.26% 9.85x
Discount Big Box Shoppers 22.04% 9.63x
Kids Clothing Shoppers 25.87% 9.10x
Budget Grocery Shoppers 19.81% 9.08x
Home Decor Shoppers 20.66% 8.94x
Big Box Shoppers 20.73% 8.67x
Bargain Shopping Researchers 17.42% 8.16x
Online Home Decor Shoppers 18.41% 7.89x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.20x
Lane Bryant 0.03% 1.17x
Gymboree 0.04% 1.12x
Eddie Bauer 0.02% 1.12x
Carhartt 0.27% 1.12x
American Eagle Outfitters 0.04% 1.11x
Chicos 0.03% 1.10x
Express 0.05% 1.09x
Buckle 0.04% 1.09x
Zumiez 0.05% 1.09x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is toysrus.com.

Website Composition Index
toysrus.com 1.48% 16.85x
walmart.com 21.66% 15.84x
kmart.com 13.99% 15.07x
jcpenney.com 56.96% 14.90x
kirklands.com 1.68% 14.74x
bradsdeals.com 7.00% 14.61x
zulily.com 15.91% 13.97x
veruta.com 2.01% 13.91x
tanga.com 1.04% 13.70x
burlington.com 2.31% 13.61x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 1.13% 8.38x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 8.10x
Consumer Rewards 0.10% 8.10x
ISPs & Local Services 0.02% 8.04x
Home Decoration - Crafts & Kids 0.75% 7.98x
Promo Codes 3.81% 7.97x
Toys Shopping 1.73% 7.68x
As Seen On TV Products 0.03% 7.57x
Shopping Catalogs 0.88% 7.54x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 3.55% 7.27x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female