Explore the Big Box Retail Audience
Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 15 million unique devices whose actions qualify for the Big Box Retail audience.
INTERESTS
The Big Box Retail audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Box Retail audience is Discount Big Box Shoppers.
| Interest | Composition | Index |
| Discount Big Box Shoppers | 14.92% | 8.87x |
| Budget Grocery Shoppers | 15.42% | 8.15x |
| Kids Clothing Shoppers | 16.92% | 8.00x |
| Department Store Shoppers | 27.98% | 7.98x |
| Home Decor Shoppers | 14.06% | 7.93x |
| Bargain Shopping Researchers | 13.40% | 7.50x |
| Online Home Decor Shoppers | 12.44% | 7.38x |
| Casual Dining Restaurant Researchers | 16.57% | 7.21x |
| Sale Seekers | 11.43% | 7.14x |
| Bed & Bath Shoppers | 15.98% | 7.09x |
Composition Percentage:
The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
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APPAREL RETAILERS
The Big Box Retail audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Box Retail audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.14x |
| LL Bean | 0.01% | 1.13x |
| Lane Bryant | 0.04% | 1.12x |
| Dressbarn | 0.04% | 1.09x |
| Old Navy | 0.05% | 1.04x |
| Aeropostale | 0.03% | 1.04x |
| Carhartt | 0.19% | 1.03x |
| Journeys | 0.03% | 1.02x |
| Gymboree | 0.03% | 0.99x |
| American Eagle Outfitters | 0.05% | 0.99x |
Composition Percentage:
The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
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WEBSITES
The Big Box Retail audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big Box Retail audience is bonton.com.
| Website | Composition | Index |
| bonton.com | 2.26% | 21.90x |
| kmart.com | 7.74% | 20.66x |
| zulily.com | 10.63% | 19.14x |
| jcpenney.com | 39.35% | 19.07x |
| toysrus.com | 6.06% | 17.76x |
| bradsdeals.com | 4.68% | 17.11x |
| olivegarden.com | 1.05% | 16.80x |
| dressbarn.com | 1.03% | 16.16x |
| yankeecandle.com | 1.24% | 15.53x |
| modlily.com | 2.40% | 15.21x |
Composition Percentage:
The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Box Retail audience is Promo Codes.
| Content Affinity | Composition | Index |
| Promo Codes | 5.53% | 8.06x |
| Home Decoration - Crafts & Kids | 1.27% | 7.71x |
| Toys Shopping | 3.71% | 7.58x |
| As Seen On TV Products | 0.07% | 7.35x |
| Discount Shopping | 3.46% | 7.34x |
| Shopping Catalogs | 1.95% | 7.09x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.27% | 7.08x |
| Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) | 2.31% | 6.99x |
| Holiday Gifts | 0.63% | 6.98x |
| Custom Gifts | 2.56% | 6.70x |
Composition Percentage:
The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
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DEMOGRAPHICS
The Big Box Retail audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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