Dstillery Audiences

BIG BOX RETAIL

Audience Size: 10.7 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 10.7 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 20.92% 10.69x
Home Goods Supercenter Shoppers 20.93% 10.69x
Department Store Shoppers 20.27% 10.30x
Discount Big Box Shoppers 21.07% 10.25x
Budget Grocery Shoppers 17.89% 9.75x
Home Decor Shoppers 20.40% 9.23x
Kids Clothing Shoppers 21.03% 9.11x
Casual Dining Restaurant Researchers 17.79% 8.83x
Bargain Shopping Researchers 16.88% 8.43x
Bed & Bath Shoppers 19.59% 8.18x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Belk.

Location Composition Index
Belk 0.01% 1.16x
Jos A. Bank Clothiers 0.33% 1.16x
Mens Wearhouse 0.54% 1.13x
Buckle 0.19% 1.13x
Johnston and Murphy 0.14% 1.08x
Abercrombie & Fitch 0.04% 1.06x
Dressbarn 0.05% 1.02x
H&M 0.07% 1.02x
Coach 0.06% 1.01x
Aeropostale 0.06% 1.01x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is bonton.com.

Website Composition Index
bonton.com 1.63% 20.19x
toysrus.com 4.08% 17.11x
collectionsetc.com 1.72% 16.87x
zulily.com 12.33% 16.61x
jcpenney.com 48.95% 16.27x
weekly-ads.us 1.53% 16.04x
kmart.com 11.34% 15.84x
bradsdeals.com 5.32% 15.48x
walmart.com 51.62% 14.89x
bitlanders.com 1.10% 14.62x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 1.49% 7.87x
Discount Shopping 3.17% 7.83x
Promo Codes 5.75% 7.76x
ISPs & Local Services 0.05% 7.54x
Shopping Catalogs 2.17% 7.34x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 4.33% 7.31x
Toys Shopping 3.08% 7.26x
Consumer Rewards 0.29% 7.25x
Holiday Gifts 0.64% 7.24x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.23% 7.08x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female