Dstillery Audiences

BIG BOX RETAIL

Audience Size: 13.1 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 23.08% 9.64x
Home Rug Shoppers 23.08% 9.64x
Department Store Shoppers 22.04% 9.14x
Discount Big Box Shoppers 19.05% 8.65x
Kids Clothing Shoppers 26.19% 8.62x
Budget Grocery Shoppers 17.71% 8.37x
Home Decor Shoppers 19.35% 8.31x
Big Box Shoppers 18.33% 7.71x
Bargain Shopping Researchers 14.23% 7.37x
Apartment Furniture Shoppers 15.61% 7.32x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.29x
Victoria's Secret 0.01% 1.21x
Old Navy 0.02% 1.18x
Carhartt 0.16% 1.09x
Journeys 0.01% 1.08x
The Childrens Place 0.01% 1.06x
Maurices 0.01% 1.03x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is walmart.com.

Website Composition Index
walmart.com 6.35% 14.04x
shophq.com 1.03% 13.89x
kmart.com 13.63% 12.95x
bradsdeals.com 7.66% 12.52x
chadwicks.com 1.12% 12.02x
burlington.com 1.18% 11.91x
blair.com 3.03% 11.83x
rotita.com 1.35% 11.73x
christmastreeshops.com 1.16% 11.71x
jossandmain.com 1.35% 11.68x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 3.54% 7.91x
Home Decoration - Crafts & Kids 0.36% 7.88x
Consumer Rewards 0.06% 7.86x
Cheerleading 0.25% 7.77x
Promo Codes 2.20% 7.74x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 7.52x
Discount Shopping 0.20% 7.27x
Custom Gifts 0.78% 7.25x
Toys Shopping 0.80% 7.22x
Party Suppliers 1.73% 7.20x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female