Dstillery Audiences

BIG BOX RETAIL

Audience Size: 13.3 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 13.3 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 16.88% 9.66x
Budget Grocery Shoppers 17.54% 8.79x
Kids Clothing Shoppers 19.43% 8.78x
Department Store Shoppers 30.67% 8.63x
Home Decor Shoppers 16.31% 8.49x
Bargain Shopping Researchers 14.12% 8.22x
Online Home Decor Shoppers 13.92% 8.01x
Casual Dining Restaurant Researchers 18.80% 7.67x
Sale Seekers 13.11% 7.60x
Bed & Bath Shoppers 18.31% 7.59x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Belk.

Location Composition Index
Belk 0.02% 1.22x
Lane Bryant 0.03% 1.12x
Dressbarn 0.04% 1.10x
Carhartt 0.17% 1.01x
Aeropostale 0.02% 1.01x
Old Navy 0.05% 0.99x
Chicos 0.03% 0.98x
Talbots 0.03% 0.97x
Gymboree 0.02% 0.92x
Journeys 0.02% 0.91x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is roamans.com.

Website Composition Index
roamans.com 0.13% 28.45x
brylanehome.com 0.04% 28.39x
jessicalondon.com 0.05% 28.07x
womanwithin.com 0.23% 27.98x
fullbeauty.com 0.10% 27.77x
shopjustice.com 0.13% 27.12x
aeropostale.com 0.78% 26.53x
6pm.com 0.04% 26.48x
beallsflorida.com 0.02% 25.74x
bonton.com 2.92% 25.63x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Promo Codes.

Content Affinity Composition Index
Promo Codes 5.55% 9.12x
Toys Shopping 4.07% 8.94x
Home Decoration - Crafts & Kids 1.36% 8.63x
Custom Gifts 2.32% 8.22x
As Seen On TV Products 0.07% 8.08x
Shopping Catalogs 2.07% 8.01x
Discount Shopping 4.23% 8.00x
Holiday Gifts 0.63% 7.97x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.32% 7.90x
Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) 1.97% 7.67x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age and income brackets.
Age
65+
Income
$50,000-$74,999