Dstillery Audiences

BIG BOX RETAIL

Audience Size: 12.6 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 12.6 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 25.98% 10.66x
Home Goods Supercenter Shoppers 25.98% 10.65x
Department Store Shoppers 25.39% 10.27x
Discount Big Box Shoppers 24.87% 10.14x
Budget Grocery Shoppers 22.33% 9.55x
Kids Clothing Shoppers 28.44% 9.47x
Home Decor Shoppers 23.78% 9.30x
Big Box Shoppers 23.60% 9.08x
Bargain Shopping Researchers 19.41% 8.53x
Casual Dining Restaurant Researchers 20.93% 8.27x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Buckle.

Location Composition Index
Buckle 0.29% 1.23x
White House Black Market 0.37% 1.22x
Mens Wearhouse 0.47% 1.21x
Jos A. Bank Clothiers 0.27% 1.17x
Johnston and Murphy 0.51% 1.11x
Lane Bryant 0.04% 1.05x
Topshop 0.02% 1.04x
Bonobos 0.08% 1.04x
Dressbarn 0.04% 1.03x
Express 0.02% 0.96x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is toysrus.com.

Website Composition Index
toysrus.com 2.30% 18.07x
collectionsetc.com 1.09% 18.03x
weekly-ads.us 1.02% 17.06x
walmart.com 31.43% 16.52x
kmart.com 13.29% 16.01x
jcpenney.com 56.47% 15.48x
bradsdeals.com 6.39% 15.38x
compare99.com 1.04% 15.30x
kirklands.com 2.40% 15.28x
zulily.com 15.35% 14.79x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 1.58% 8.64x
Home Decoration - Crafts & Kids 0.92% 8.45x
Promo Codes 4.42% 8.35x
Consumer Rewards 0.14% 8.27x
Toys Shopping 1.98% 8.21x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.13% 8.19x
Shopping Catalogs 1.14% 8.05x
ISPs & Local Services 0.02% 7.96x
Custom Gifts 1.50% 7.84x
As Seen On TV Products 0.03% 7.69x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female