Dstillery Audiences

BIG BOX RETAIL

Audience Size: 14.4 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 14.4 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 22.93% 9.81x
Home Goods Supercenter Shoppers 22.93% 9.81x
Department Store Shoppers 22.51% 9.45x
Discount Big Box Shoppers 20.69% 9.19x
Kids Clothing Shoppers 25.43% 8.82x
Budget Grocery Shoppers 19.38% 8.72x
Home Decor Shoppers 19.96% 8.69x
Big Box Shoppers 20.17% 8.22x
Bargain Shopping Researchers 16.91% 7.82x
Apartment Furniture Shoppers 17.21% 7.71x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.25x
Talbots 0.02% 1.14x
Old Navy 0.05% 1.12x
The Childrens Place 0.04% 1.12x
Journeys 0.05% 1.12x
Chicos 0.03% 1.10x
American Eagle Outfitters 0.03% 1.10x
Forever 21 0.02% 1.10x
Lane Bryant 0.02% 1.09x
Aeropostale 0.03% 1.08x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is walmart.com.

Website Composition Index
walmart.com 14.90% 13.97x
kmart.com 13.43% 13.40x
kirklands.com 1.37% 12.74x
bradsdeals.com 7.45% 12.65x
shophq.com 1.56% 12.64x
jcpenney.com 59.23% 12.16x
zulily.com 15.21% 11.99x
burlington.com 1.92% 11.90x
hsn.com 1.56% 11.81x
modlily.com 1.30% 11.73x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.65% 8.08x
Home Decoration - Crafts & Kids 0.61% 7.95x
Consumer Rewards 0.07% 7.78x
Promo Codes 3.39% 7.77x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.07% 7.69x
Cheerleading 0.42% 7.50x
Women Shoppers 5.13% 7.45x
Toys Shopping 1.36% 7.33x
Custom Gifts 1.25% 7.08x
Shopping Catalogs 0.70% 7.05x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female