Dstillery Audiences

BIG BOX RETAIL

Audience Size: 14.6 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 14.6 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 25.86% 8.90x
Home Goods Supercenter Shoppers 25.86% 8.90x
Department Store Shoppers 24.37% 8.56x
Discount Big Box Shoppers 23.63% 8.31x
Kids Clothing Shoppers 26.98% 8.01x
Budget Grocery Shoppers 20.32% 7.95x
Home Decor Shoppers 23.03% 7.79x
Big Box Shoppers 21.21% 7.48x
Bargain Shopping Researchers 17.61% 7.16x
Apartment Furniture Shoppers 19.63% 6.90x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.24x
Carhartt 0.30% 1.09x
The Childrens Place 0.08% 1.06x
Old Navy 0.08% 1.05x
Aeropostale 0.06% 1.05x
Journeys 0.09% 1.04x
Buckle 0.05% 1.04x
Hollister 0.04% 1.04x
Gymboree 0.04% 1.02x
Express 0.07% 1.02x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is toysrus.com.

Website Composition Index
toysrus.com 1.08% 14.20x
walmart.com 18.54% 13.62x
kmart.com 14.25% 12.87x
kirklands.com 1.48% 12.72x
bradsdeals.com 7.30% 12.55x
jcpenney.com 57.92% 12.25x
zulily.com 15.15% 12.05x
shophq.com 1.75% 11.96x
burlington.com 2.08% 11.79x
veruta.com 1.79% 11.78x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.98% 7.44x
ISPs & Local Services 0.01% 7.38x
Consumer Rewards 0.08% 7.36x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 7.27x
Home Decoration - Crafts & Kids 0.70% 7.17x
Promo Codes 3.72% 7.08x
Toys Shopping 1.63% 6.69x
Cheerleading 0.47% 6.68x
As Seen On TV Products 0.02% 6.67x
Shopping Catalogs 0.84% 6.66x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female