Explore the Big Box Retail Audience
Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 12.6 million unique devices whose actions qualify for the Big Box Retail audience.
INTERESTS
The Big Box Retail audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.
| Interest | Composition | Index |
| Home Rug Shoppers | 25.98% | 10.66x |
| Home Goods Supercenter Shoppers | 25.98% | 10.65x |
| Department Store Shoppers | 25.39% | 10.27x |
| Discount Big Box Shoppers | 24.87% | 10.14x |
| Budget Grocery Shoppers | 22.33% | 9.55x |
| Kids Clothing Shoppers | 28.44% | 9.47x |
| Home Decor Shoppers | 23.78% | 9.30x |
| Big Box Shoppers | 23.60% | 9.08x |
| Bargain Shopping Researchers | 19.41% | 8.53x |
| Casual Dining Restaurant Researchers | 20.93% | 8.27x |
Composition Percentage:
The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
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APPAREL RETAILERS
The Big Box Retail audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Box Retail audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.29% | 1.23x |
| White House Black Market | 0.37% | 1.22x |
| Mens Wearhouse | 0.47% | 1.21x |
| Jos A. Bank Clothiers | 0.27% | 1.17x |
| Johnston and Murphy | 0.51% | 1.11x |
| Lane Bryant | 0.04% | 1.05x |
| Topshop | 0.02% | 1.04x |
| Bonobos | 0.08% | 1.04x |
| Dressbarn | 0.04% | 1.03x |
| Express | 0.02% | 0.96x |
Composition Percentage:
The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
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WEBSITES
The Big Box Retail audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Big Box Retail audience is toysrus.com.
| Website | Composition | Index |
| toysrus.com | 2.30% | 18.07x |
| collectionsetc.com | 1.09% | 18.03x |
| weekly-ads.us | 1.02% | 17.06x |
| walmart.com | 31.43% | 16.52x |
| kmart.com | 13.29% | 16.01x |
| jcpenney.com | 56.47% | 15.48x |
| bradsdeals.com | 6.39% | 15.38x |
| compare99.com | 1.04% | 15.30x |
| kirklands.com | 2.40% | 15.28x |
| zulily.com | 15.35% | 14.79x |
Composition Percentage:
The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Box Retail audience is Discount Shopping.
| Content Affinity | Composition | Index |
| Discount Shopping | 1.58% | 8.64x |
| Home Decoration - Crafts & Kids | 0.92% | 8.45x |
| Promo Codes | 4.42% | 8.35x |
| Consumer Rewards | 0.14% | 8.27x |
| Toys Shopping | 1.98% | 8.21x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.13% | 8.19x |
| Shopping Catalogs | 1.14% | 8.05x |
| ISPs & Local Services | 0.02% | 7.96x |
| Custom Gifts | 1.50% | 7.84x |
| As Seen On TV Products | 0.03% | 7.69x |
Composition Percentage:
The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
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DEMOGRAPHICS
The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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