Dstillery Audiences

BIG BOX RETAIL

Audience Size: 13.2 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 13.2 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 24.52% 10.11x
Home Goods Supercenter Shoppers 24.52% 10.11x
Department Store Shoppers 22.92% 9.72x
Discount Big Box Shoppers 21.04% 9.33x
Kids Clothing Shoppers 26.87% 9.05x
Budget Grocery Shoppers 19.62% 8.95x
Home Decor Shoppers 20.67% 8.95x
Big Box Shoppers 20.06% 8.37x
Bargain Shopping Researchers 15.94% 8.01x
Apartment Furniture Shoppers 16.96% 7.93x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.18x
Old Navy 0.01% 1.09x
Journeys 0.01% 1.08x
Carhartt 0.13% 1.08x
Victoria's Secret 0.01% 1.02x
Mens Wearhouse 0.01% 0.93x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is walmart.com.

Website Composition Index
walmart.com 11.13% 14.28x
kmart.com 13.19% 13.46x
shophq.com 1.41% 13.40x
bradsdeals.com 7.34% 13.10x
kirklands.com 1.25% 12.72x
jcpenney.com 61.09% 12.17x
modlily.com 1.13% 12.04x
burlington.com 1.74% 12.00x
hsn.com 1.44% 11.87x
chadwicks.com 1.55% 11.73x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.51% 8.24x
Promo Codes 2.97% 8.09x
Women Shoppers 4.65% 7.98x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 7.96x
Discount Shopping 0.30% 7.89x
Cheerleading 0.36% 7.86x
Toys Shopping 1.01% 7.40x
Custom Gifts 1.05% 7.39x
Party Suppliers 2.48% 7.28x
Unique & Personalized Fashion 0.82% 7.22x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female