Dstillery Audiences

BIG BOX RETAIL

Audience Size: 7.9 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 27.16% 11.71x
Home Rug Shoppers 27.16% 11.71x
Holiday Season Department Store Deal Shoppers 23.06% 10.61x
Department Store Shoppers 24.51% 10.28x
Kids Clothing Shoppers 33.14% 10.09x
Discount Big Box Shoppers 18.38% 9.49x
Home Decor Shoppers 20.95% 9.40x
Budget Grocery Shoppers 18.75% 9.23x
Big Box Shoppers 18.47% 8.42x
Bargain Shopping Researchers 14.02% 8.29x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.10x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is steinmart.com.

Website Composition Index
steinmart.com 1.13% 17.11x
kmart.com 10.01% 16.45x
bradsdeals.com 9.58% 15.70x
6pm.com 7.19% 15.64x
jcpenney.com 64.38% 15.32x
tanga.com 1.75% 14.52x
zulily.com 20.08% 14.50x
dollartree.com 1.87% 13.30x
groupon.com 37.56% 13.08x
overstock.com 1.53% 12.99x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.02% 10.85x
Women Shoppers 0.95% 10.24x
Home Decoration - Crafts & Kids 0.06% 9.76x
Promo Codes 0.56% 9.43x
Custom Gifts 0.14% 9.03x
Cheerleading 0.03% 8.94x
Party Suppliers 0.25% 8.91x
Costumes 0.01% 8.51x
Networking Marketing 0.06% 8.37x
Toys Shopping 0.30% 8.32x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female