Dstillery Audiences

BIG BOX RETAIL

Audience Size: 12.4 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 12.4 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Rug Shoppers.

Interest Composition Index
Home Rug Shoppers 18.24% 10.14x
Home Goods Supercenter Shoppers 18.26% 10.14x
Department Store Shoppers 19.46% 9.74x
Discount Big Box Shoppers 20.00% 9.68x
Budget Grocery Shoppers 16.67% 9.21x
Kids Clothing Shoppers 21.76% 8.90x
Big Box Shoppers 17.13% 8.80x
Home Decor Shoppers 19.29% 8.75x
Casual Dining Restaurant Researchers 16.15% 8.28x
Bargain Shopping Researchers 14.58% 8.20x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.19x
Express Outlets 0.01% 1.18x
Mens Wearhouse 0.52% 1.17x
Buckle 0.24% 1.17x
White House Black Market 0.30% 1.12x
Dressbarn 0.06% 1.08x
Talbots 0.05% 1.05x
Lane Bryant 0.05% 1.05x
Columbia 0.01% 1.04x
Belk 0.01% 1.04x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is bonton.com.

Website Composition Index
bonton.com 1.31% 16.89x
toysrus.com 3.31% 14.49x
collectionsetc.com 1.41% 14.40x
weekly-ads.us 1.27% 13.69x
jcpenney.com 52.06% 13.06x
kmart.com 12.34% 13.06x
walmart.com 41.82% 12.98x
bradsdeals.com 5.97% 12.86x
zulily.com 13.90% 12.76x
compare99.com 1.28% 12.13x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 2.13% 7.76x
Promo Codes 4.96% 7.72x
Home Decoration - Crafts & Kids 1.13% 7.67x
Toys Shopping 2.54% 7.44x
Consumer Rewards 0.19% 7.34x
Shopping Catalogs 1.49% 7.24x
As Seen On TV Products 0.05% 7.22x
ISPs & Local Services 0.03% 7.22x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.19% 7.21x
Custom Gifts 1.92% 7.17x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female