Dstillery Audiences

BIG BOX RETAIL

Audience Size: 8.1 Million Devices

Explore the Big Box Retail Audience

Below you'll find more information about the Big Box Retail audience, broken down in different categories based on their digital and physical behaviors. These are 8.1 million unique devices whose actions qualify for the Big Box Retail audience.

Dstillery Crafted Audiences

INTERESTS

The Big Box Retail audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Box Retail audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 25.71% 10.79x
Home Rug Shoppers 25.71% 10.79x
Department Store Shoppers 23.32% 9.61x
Holiday Season Department Store Deal Shoppers 22.03% 9.57x
Kids Clothing Shoppers 32.47% 9.39x
Discount Big Box Shoppers 18.24% 9.09x
Home Decor Shoppers 19.69% 8.88x
Budget Grocery Shoppers 17.67% 8.79x
Big Box Shoppers 17.55% 8.11x
Apartment Furniture Shoppers 14.24% 7.82x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Interest attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Box Retail audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Box Retail audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.37x
Dressbarn 0.01% 1.32x
The Childrens Place 0.02% 1.27x
Buckle 0.01% 1.23x
Victoria's Secret 0.02% 1.19x
Express 0.01% 1.16x
Journeys 0.02% 1.14x
American Eagle Outfitters 0.01% 1.14x
Maurices 0.02% 1.14x
Aeropostale 0.01% 1.10x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Location attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Web Insights

WEBSITES

The Big Box Retail audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Big Box Retail audience is walmart.com.

Website Composition Index
walmart.com 1.42% 17.39x
bradsdeals.com 8.34% 16.61x
kmart.com 10.53% 16.41x
blair.com 1.17% 16.40x
nyandcompany.com 1.22% 16.21x
steinmart.com 1.65% 16.12x
6pm.com 7.12% 15.03x
jcpenney.com 64.37% 14.99x
tanga.com 1.47% 14.49x
zulily.com 19.24% 14.01x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Web attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Box Retail audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.03% 9.66x
Women Shoppers 1.41% 9.52x
Home Decoration - Crafts & Kids 0.10% 9.09x
Cheerleading 0.06% 9.01x
Promo Codes 0.80% 8.99x
Party Suppliers 0.49% 8.52x
Custom Gifts 0.22% 8.43x
Toys Shopping 0.38% 8.00x
Holiday Gifts 0.04% 7.93x
Networking Marketing 0.10% 7.75x
Composition Percentage: The overlap percentage between the Big Box Retail audience and the Content Affinity attribute.
Index: A comparison of the Big Box Retail audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Box Retail audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female