Dstillery Audiences

BIRD WATCHING

Audience Size: 13.1 Thousand Devices

Explore the Bird Watching Audience

Below you'll find more information about the Bird Watching audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the Bird Watching audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 82.22% 65.48x
Bird Watching Enthusiasts 84.44% 56.77x
Home Exterior Design Enthusiasts 73.33% 56.63x
Ocean Activists 64.44% 54.84x
Lawn & Garden Enthusiasts 77.78% 53.57x
Nature and Outdoors Book Readers 62.22% 50.75x
DIYers 68.89% 46.68x
Texas Activity Researchers 51.11% 45.53x
Pharmacy Shoppers 57.78% 45.37x
Joint Pain Health Care Professionals 51.11% 45.28x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Interest attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching audience is Carhartt.

Location Composition Index
Carhartt 0.61% 3.66x
Ralph Lauren 0.02% 3.44x
The North Face 0.03% 3.11x
Hugo Boss 0.03% 2.05x
Victoria's Secret 0.04% 1.98x
Journeys 0.03% 1.81x
Michael Kors 0.02% 1.71x
Johnston and Murphy 0.03% 1.69x
REI 0.02% 1.68x
American Apparel 0.02% 1.61x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Location attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching audience is instructables.com.

Website Composition Index
instructables.com 27.69% 48.74x
ampproject.org 22.43% 38.86x
dengarden.com 30.16% 36.01x
barnesandnoble.com 20.32% 32.45x
gardeningknowhow.com 67.29% 27.89x
ehow.com 28.96% 26.12x
farmersalmanac.com 22.86% 26.10x
worldatlas.com 19.51% 24.01x
sciencing.com 34.09% 23.60x
oureverydaylife.com 15.39% 23.59x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Web attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching audience is Healthcare - Dermatology & Aging.

Content Affinity Composition Index
Healthcare - Dermatology & Aging 19.03% 45.77x
Plants & Gardening 65.93% 37.25x
People Search 11.50% 32.29x
Hometown Livability 9.29% 29.79x
Photography 9.73% 29.12x
Appliances & Reviews 16.37% 28.31x
Finance & Accounting Cluster 7.96% 27.06x
Science Education & Resources 6.19% 26.06x
Backpacking 9.29% 25.18x
Sports - Climbing, Non-traditional 6.64% 23.79x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female