Dstillery Audiences

BIRD WATCHING

Audience Size: 141.2 Thousand Devices

Explore the Bird Watching Audience

Below you'll find more information about the Bird Watching audience, broken down in different categories based on their digital and physical behaviors. These are 141.2 thousand unique devices whose actions qualify for the Bird Watching audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching audience is Bird Watching Enthusiasts.

Interest Composition Index
Bird Watching Enthusiasts 79.99% 55.64x
Lawn & Garden Enthusiasts 59.73% 36.52x
Nature and Outdoors Book Readers 52.43% 33.11x
Eco-Conscious Consumers 42.97% 29.11x
Backyard Farmers 56.70% 28.85x
New Homeowners 49.36% 27.84x
Home Exterior Design Enthusiasts 38.70% 27.53x
Home Coffee Makers 39.95% 26.99x
Antiquing Enthusiasts 40.55% 26.56x
Heart Surgery Researchers 35.94% 25.93x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Interest attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.62x
American Eagle Outfitters 0.04% 1.60x
Old Navy 0.07% 1.50x
Jos A. Bank Clothiers 0.30% 1.34x
The Childrens Place 0.03% 1.22x
Express 0.02% 1.21x
Dressbarn 0.03% 1.20x
Zumiez 0.04% 1.18x
Brooks Brothers 0.03% 1.18x
Lane Bryant 0.04% 1.15x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Location attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching audience is allaboutbirds.org.

Website Composition Index
allaboutbirds.org 51.74% 540.12x
birdwatching-bliss.com 19.29% 537.64x
birdnote.org 15.98% 405.56x
hummingbird-guide.com 17.84% 351.70x
cicadamania.com 8.98% 228.36x
havahart.com 20.58% 191.47x
finegardening.com 10.22% 116.92x
birdsandblooms.com 25.86% 112.80x
bluestoneperennials.com 4.17% 99.87x
extension.umn.edu 10.51% 98.22x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Web attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 23.54% 39.22x
Home Improvement Contractor 3.88% 35.44x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.48% 34.57x
Nature & Wildlife 25.10% 33.30x
Liberal Views on Government, Finance, and Economy 6.57% 27.55x
Holiday Gifts 1.75% 27.08x
Home Decoration - Crafts & Kids 3.79% 27.07x
Homesteading 7.54% 26.04x
Survival Guides 0.71% 25.84x
Mid-Atlantic Beaches 0.49% 24.74x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female