Dstillery Audiences

BIRD WATCHING

Audience Size: 119.9 Thousand Devices

Explore the Bird Watching Audience

Below you'll find more information about the Bird Watching audience, broken down in different categories based on their digital and physical behaviors. These are 119.9 thousand unique devices whose actions qualify for the Bird Watching audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching audience is Bird Watching Enthusiasts.

Interest Composition Index
Bird Watching Enthusiasts 81.00% 35.85x
Lawn & Garden Enthusiasts 68.48% 27.83x
Nature and Outdoors Book Readers 58.92% 26.89x
Backyard Farmers 62.57% 24.35x
Eco-Conscious Consumers 51.41% 24.16x
Home Exterior Design Enthusiasts 49.41% 23.31x
New Homeowners 56.62% 22.25x
Heart Surgery Researchers 46.15% 21.97x
Antiquing Enthusiasts 51.67% 21.58x
Off the Grid Living Enthusiasts 50.81% 21.51x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Interest attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.02% 3.39x
Patagonia 0.02% 2.56x
Carhartt 0.11% 1.98x
Belk 0.02% 1.88x
Jos A. Bank Clothiers 0.08% 1.57x
Columbia 0.01% 1.28x
Lane Bryant 0.04% 1.21x
Urban Outfitters 0.03% 1.00x
Armani 0.02% 0.98x
Bonobos 0.02% 0.98x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Location attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching audience is cicadamania.com.

Website Composition Index
cicadamania.com 16.89% 342.81x
havahart.com 22.30% 243.34x
insectidentification.org 32.71% 179.73x
extension.umn.edu 6.70% 148.54x
birdsandblooms.com 23.63% 137.94x
bonnieplants.com 5.91% 125.44x
monarchbutterflygarden.net 8.37% 124.61x
birdwatchinghq.com 5.71% 120.36x
northernwoodlands.org 5.62% 108.41x
massaudubon.org 8.58% 95.47x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Web attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.48% 95.19x
Rural Living 0.41% 67.37x
Lawns & Pest Control 22.93% 45.88x
Home Improvement Contractor 2.44% 43.71x
Nature & Wildlife 22.28% 39.09x
Survival Guides 0.56% 34.46x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.39% 33.74x
Flags & Trump 0.16% 30.70x
Homesteading 9.29% 30.01x
Holiday Gifts 1.16% 28.80x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female