Dstillery Audiences

BIRD WATCHING

Audience Size: 92.8 Thousand Devices

Explore the Bird Watching Audience

Below you'll find more information about the Bird Watching audience, broken down in different categories based on their digital and physical behaviors. These are 92.8 thousand unique devices whose actions qualify for the Bird Watching audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching audience is Bird Watching Enthusiasts.

Interest Composition Index
Bird Watching Enthusiasts 80.83% 34.01x
Beekeeping Enthusiasts 73.58% 27.65x
Lawn & Garden Enthusiasts 69.89% 25.87x
Nature and Outdoors Book Readers 63.11% 24.23x
Backyard Farmers 62.39% 23.42x
Eco-Conscious Consumers 54.71% 21.35x
Home Exterior Design Enthusiasts 51.40% 20.90x
New Homeowners 57.30% 20.75x
Heart Surgery Researchers 47.30% 20.36x
Antiquing Enthusiasts 51.00% 19.68x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Interest attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching audience is Dressbarn.

Location Composition Index
Dressbarn 0.07% 2.54x
Columbia 0.02% 2.37x
Johnston and Murphy 0.03% 1.69x
REI 0.02% 1.68x
Carhartt 0.43% 1.58x
Talbots 0.04% 1.53x
Jos A. Bank Clothiers 0.05% 1.47x
Coach 0.05% 1.47x
The North Face 0.02% 1.31x
Madewell 0.03% 1.31x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Location attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching audience is havahart.com.

Website Composition Index
havahart.com 22.58% 240.05x
insectidentification.org 35.27% 202.39x
monarchbutterflygarden.net 8.35% 134.79x
birdsandblooms.com 22.77% 133.80x
birdwatchinghq.com 7.48% 125.25x
massaudubon.org 8.27% 99.77x
nwf.org 11.35% 97.47x
wildflower.org 15.53% 92.04x
finegardening.com 6.52% 71.79x
walterreeves.com 5.14% 71.36x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Web attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.47% 83.30x
Rural Living 0.37% 65.42x
Lawns & Pest Control 21.40% 48.15x
Nature & Wildlife 21.27% 42.64x
Home Improvement Contractor 1.77% 40.77x
Survival Guides 0.52% 31.86x
Flags & Trump 0.17% 31.05x
Homesteading 9.13% 29.34x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.40% 27.93x
Discount Shopping 3.61% 27.38x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female