Dstillery Audiences

BIRD WATCHING

Audience Size: 146.8 Thousand Devices

Explore the Bird Watching Audience

Below you'll find more information about the Bird Watching audience, broken down in different categories based on their digital and physical behaviors. These are 146.8 thousand unique devices whose actions qualify for the Bird Watching audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching audience is Bird Watching Enthusiasts.

Interest Composition Index
Bird Watching Enthusiasts 77.44% 53.67x
Lawn & Garden Enthusiasts 57.35% 36.81x
Nature and Outdoors Book Readers 49.81% 32.98x
Backyard Farmers 53.66% 29.60x
Eco-Conscious Consumers 40.84% 28.37x
New Homeowners 46.99% 26.92x
Home Exterior Design Enthusiasts 37.95% 26.85x
Antiquing Enthusiasts 39.44% 25.79x
Home Coffee Makers 37.94% 25.42x
Charitable Organization Supporters 42.55% 24.86x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Interest attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching audience is Carhartt.

Location Composition Index
Carhartt 0.02% 2.58x
Belk 0.02% 2.17x
The Childrens Place 0.11% 1.38x
The North Face 0.03% 1.36x
Uniqlo 0.02% 1.34x
Forever 21 0.06% 1.34x
Gap 0.12% 1.26x
Hollister 0.04% 1.26x
Jos A. Bank Clothiers 0.35% 1.25x
American Apparel 0.04% 1.22x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Location attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching audience is allaboutbirds.org.

Website Composition Index
allaboutbirds.org 44.92% 559.46x
birds-of-north-america.net 17.09% 453.43x
birdnote.org 16.60% 391.46x
hummingbird-guide.com 18.31% 355.66x
cicadamania.com 11.23% 228.07x
havahart.com 21.88% 191.79x
insectidentification.org 12.53% 134.79x
finegardening.com 9.26% 120.52x
bluestoneperennials.com 3.89% 112.01x
birdsandblooms.com 26.13% 110.33x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Web attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.49% 88.53x
Assorted Topics (Animals, Clothing, Events, Education) 0.29% 71.85x
Rural Living 0.41% 43.61x
Nature & Wildlife 24.16% 37.64x
Lawns & Pest Control 24.46% 35.66x
Home Improvement Contractor 3.68% 34.82x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.49% 32.82x
Handyman Tools 0.06% 32.62x
England Tourism 0.16% 30.66x
Flags & Trump 0.22% 30.04x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female