Dstillery Audiences

BIRD WATCHING

Audience Size: 51.9 Thousand Devices

Explore the Bird Watching Audience

Below you'll find more information about the Bird Watching audience, broken down in different categories based on their digital and physical behaviors. These are 51.9 thousand unique devices whose actions qualify for the Bird Watching audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching audience is Bird Watching Enthusiasts.

Interest Composition Index
Bird Watching Enthusiasts 76.78% 38.04x
Beekeeping Enthusiasts 69.29% 33.21x
Lawn & Garden Enthusiasts 64.72% 30.02x
Nature and Outdoors Book Readers 57.22% 29.26x
Ocean Activists 47.53% 25.03x
Eco-Conscious Consumers 45.70% 24.62x
Home Exterior Design Enthusiasts 47.53% 23.69x
New Homeowners 51.92% 22.22x
Foot Pain Sufferers 43.69% 22.13x
Heart Surgery Researchers 42.60% 21.94x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Interest attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching audience is Maurices.

Location Composition Index
Maurices 0.08% 4.81x
Ralph Lauren 0.02% 3.44x
The North Face 0.03% 3.11x
White House Black Market 0.07% 2.43x
LOFT 0.03% 2.11x
Carhartt 0.34% 2.09x
Hugo Boss 0.03% 2.05x
Victoria's Secret 0.05% 1.73x
Michael Kors 0.02% 1.71x
Johnston and Murphy 0.03% 1.69x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Location attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching audience is havahart.com.

Website Composition Index
havahart.com 27.40% 270.89x
insectidentification.org 53.77% 193.45x
wbu.com 9.32% 94.97x
monrovia.com 12.00% 80.47x
birdwatchinghq.com 14.90% 76.62x
birdsandblooms.com 23.57% 70.98x
extension.org 17.58% 70.05x
discoverwildlife.com 5.83% 52.70x
news.nationalgeographic.com 6.65% 52.45x
sierraclub.org 5.05% 50.38x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Web attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 15.32% 66.22x
Nature & Wildlife 15.47% 65.70x
Exotic Pets 6.11% 31.27x
Homesteading 11.61% 30.82x
Home Decoration - Crafts & Kids 1.24% 27.11x
Organic Beauty & Skincare Products 1.93% 26.33x
Farming & Agriculture 1.86% 25.66x
Homemade Jewelry & Crafts 1.82% 24.86x
Weather Information 1.51% 24.70x
Pet Supplies 4.53% 24.58x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female