Dstillery Audiences

BIRD WATCHING

Audience Size: 34.1 Thousand Devices

Explore the Bird Watching Audience

Below you'll find more information about the Bird Watching audience, broken down in different categories based on their digital and physical behaviors. These are 34.1 thousand unique devices whose actions qualify for the Bird Watching audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching audience is Bird Watching Enthusiasts.

Interest Composition Index
Bird Watching Enthusiasts 77.51% 30.01x
Beekeeping Enthusiasts 68.83% 26.70x
Nature and Outdoors Book Readers 58.81% 24.36x
Lawn & Garden Enthusiasts 67.48% 24.04x
Ocean Activists 50.95% 20.76x
Eco-Conscious Consumers 48.24% 20.17x
Home Exterior Design Enthusiasts 51.22% 19.54x
Off the Grid Living Enthusiasts 50.14% 18.82x
Heart Surgery Researchers 46.61% 18.52x
Backyard Farmers 55.56% 18.38x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Interest attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 3.44x
The North Face 0.03% 3.11x
Mens Wearhouse 0.04% 2.75x
Maurices 0.05% 2.70x
White House Black Market 0.07% 2.43x
Hugo Boss 0.03% 2.05x
Journeys 0.03% 1.81x
Victoria's Secret 0.05% 1.73x
Michael Kors 0.02% 1.71x
Johnston and Murphy 0.03% 1.69x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Location attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching audience is insectidentification.org.

Website Composition Index
insectidentification.org 61.33% 168.16x
birdwatchinghq.com 16.40% 84.56x
extension.org 15.15% 73.98x
birdsandblooms.com 23.94% 68.07x
wild-bird-watching.com 7.07% 44.01x
alamy.com 5.83% 39.51x
davesgarden.com 27.37% 38.43x
osu.edu 5.96% 38.02x
planetnatural.com 14.60% 37.38x
todayshomeowner.com 13.66% 36.84x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Web attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 13.70% 63.85x
Nature & Wildlife 12.24% 57.54x
Home Decoration - Crafts & Kids 1.19% 31.70x
Exotic Pets 5.68% 28.21x
Farming & Agriculture 1.79% 27.11x
Homesteading 11.97% 25.54x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 1.95% 23.68x
Ancestry & Memorial Researchers 3.57% 23.12x
Organic Beauty & Skincare Products 1.68% 22.99x
National Parks 2.06% 22.39x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female