Dstillery Audiences

BIRD WATCHING

Audience Size: 201.7 Thousand Devices

Explore the Bird Watching Audience

Below you'll find more information about the Bird Watching audience, broken down in different categories based on their digital and physical behaviors. These are 201.7 thousand unique devices whose actions qualify for the Bird Watching audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching audience is Bird Watching Enthusiasts.

Interest Composition Index
Bird Watching Enthusiasts 78.44% 39.27x
Lawn & Garden Enthusiasts 57.74% 26.40x
Eco-Conscious Consumers 39.32% 20.87x
New Homeowners 48.62% 19.57x
Charitable Organization Supporters 40.61% 17.88x
Antiquing Enthusiasts 39.63% 17.71x
Arthritis Sufferers 43.04% 17.58x
Lawn and Home Pest Control Researchers 37.05% 17.19x
Organic Food Eaters 36.36% 16.56x
Joint Pain Health Care Professionals 35.00% 15.88x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Interest attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching audience is Talbots.

Location Composition Index
Talbots 0.04% 1.38x
Carhartt 0.18% 1.19x
Banana Republic 0.03% 1.11x
Chicos 0.03% 1.10x
Dressbarn 0.03% 1.03x
Lululemon 0.03% 1.00x
Urban Outfitters 0.02% 0.80x
Old Navy 0.03% 0.79x
The Childrens Place 0.02% 0.75x
Victoria's Secret 0.03% 0.71x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Location attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching audience is birds-of-north-america.net.

Website Composition Index
birds-of-north-america.net 15.62% 600.53x
birdnote.org 12.68% 498.41x
allaboutbirds.org 66.74% 478.52x
hummingbird-guide.com 14.67% 470.56x
birdwatching-bliss.com 19.42% 446.20x
cicadamania.com 9.67% 246.97x
havahart.com 20.00% 196.10x
beautyofbirds.com 4.33% 130.17x
birdsandblooms.com 22.31% 129.45x
nhptv.org 3.63% 127.83x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Web attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching audience is Nature & Wildlife.

Content Affinity Composition Index
Nature & Wildlife 23.91% 34.80x
Lawns & Pest Control 23.26% 33.83x
Homesteading 5.80% 24.95x
Liberal Views on Government, Finance, and Economy 5.79% 22.70x
Holiday Gifts 1.73% 21.83x
Home Improvement Contractor 4.16% 21.32x
Plants & Gardening 55.84% 21.28x
Home Decoration - Crafts & Kids 3.23% 20.50x
Flower Shopping 1.18% 18.66x
Homemade Jewelry & Crafts 3.35% 18.56x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching audience resonates most for the following age and income brackets.
Age
55-64
Income
$25,000-$49,999