Dstillery Audiences

BIRD WATCHING

Audience Size: 180.2 Thousand Devices

Explore the Bird Watching Audience

Below you'll find more information about the Bird Watching audience, broken down in different categories based on their digital and physical behaviors. These are 180.2 thousand unique devices whose actions qualify for the Bird Watching audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching audience is Bird Watching Enthusiasts.

Interest Composition Index
Bird Watching Enthusiasts 79.32% 39.89x
Lawn & Garden Enthusiasts 59.19% 28.37x
Nature and Outdoors Book Readers 52.71% 24.88x
Eco-Conscious Consumers 40.76% 22.28x
New Homeowners 49.72% 21.40x
Charitable Organization Supporters 40.23% 20.39x
Arthritis Sufferers 43.29% 19.11x
Antiquing Enthusiasts 40.75% 18.76x
Lawn and Home Pest Control Researchers 38.34% 17.98x
Voters 39.75% 17.42x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Interest attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.04% 1.49x
Carhartt 0.23% 1.35x
American Eagle Outfitters 0.05% 1.04x
J. Crew 0.03% 0.96x
The Childrens Place 0.04% 0.92x
Forever 21 0.03% 0.84x
H&M 0.02% 0.78x
Coach 0.04% 0.77x
Talbots 0.03% 0.76x
Lululemon 0.03% 0.67x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Location attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching audience is allaboutbirds.org.

Website Composition Index
allaboutbirds.org 63.31% 537.51x
birdwatching-bliss.com 20.72% 476.44x
cicadamania.com 9.27% 284.66x
havahart.com 20.31% 213.34x
beautyofbirds.com 4.31% 151.75x
birdsandblooms.com 22.96% 141.10x
monarchbutterflygarden.net 4.84% 116.43x
perennials.com 4.32% 113.22x
finegardening.com 11.56% 113.22x
northernwoodlands.org 4.27% 111.05x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Web attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 23.83% 37.62x
Nature & Wildlife 24.49% 36.44x
Homesteading 6.56% 27.42x
Home Improvement Contractor 4.38% 25.59x
Liberal Views on Government, Finance, and Economy 6.01% 24.22x
Plants & Gardening 56.06% 23.50x
Home Decoration - Crafts & Kids 3.79% 22.92x
Holiday Gifts 2.00% 22.12x
Exotic Pets 7.32% 18.82x
Homemade Jewelry & Crafts 3.57% 18.72x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female