Dstillery Audiences

BIRD WATCHING

Audience Size: 130.4 Thousand Devices

Explore the Bird Watching Audience

Below you'll find more information about the Bird Watching audience, broken down in different categories based on their digital and physical behaviors. These are 130.4 thousand unique devices whose actions qualify for the Bird Watching audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching audience is Bird Watching Enthusiasts.

Interest Composition Index
Bird Watching Enthusiasts 80.70% 32.01x
Lawn & Garden Enthusiasts 67.24% 24.81x
Nature and Outdoors Book Readers 59.07% 23.09x
Backyard Farmers 61.19% 21.66x
Eco-Conscious Consumers 50.68% 20.96x
New Homeowners 55.93% 19.45x
Home Exterior Design Enthusiasts 48.40% 19.41x
Antiquing Enthusiasts 49.23% 19.19x
Off the Grid Living Enthusiasts 48.38% 18.67x
Home Coffee Makers 46.35% 18.66x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Interest attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching audience is Belk.

Location Composition Index
Belk 0.02% 1.96x
Lane Bryant 0.07% 1.55x
Levi Strauss 0.04% 1.52x
Buckle 0.32% 1.40x
Dressbarn 0.06% 1.35x
Columbia 0.01% 1.28x
Jos A. Bank Clothiers 0.30% 1.20x
Tommy Bahama 0.03% 1.14x
American Apparel 0.03% 1.11x
Mens Wearhouse 0.43% 1.01x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Location attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching audience is allaboutbirds.org.

Website Composition Index
allaboutbirds.org 35.47% 609.96x
birdnote.org 16.42% 423.35x
hummingbird-guide.com 18.16% 361.41x
cicadamania.com 16.22% 248.01x
havahart.com 21.78% 209.73x
insectidentification.org 27.23% 152.15x
extension.umn.edu 7.85% 117.76x
birdsandblooms.com 24.68% 115.18x
bonnieplants.com 7.06% 101.44x
monarchbutterflygarden.net 8.19% 100.73x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Web attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.52% 88.80x
Assorted Topics (Animals, Clothing, Events, Education) 0.27% 74.84x
Rural Living 0.37% 43.06x
Nature & Wildlife 23.09% 37.32x
Lawns & Pest Control 23.86% 36.40x
Home Improvement Contractor 2.86% 33.45x
Handyman Tools 0.06% 32.92x
England Tourism 0.15% 31.60x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.41% 30.35x
Survival Guides 0.62% 27.39x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female