Dstillery Audiences

BIRD WATCHING

Audience Size: 61.2 Thousand Devices

Explore the Bird Watching Audience

Below you'll find more information about the Bird Watching audience, broken down in different categories based on their digital and physical behaviors. These are 61.2 thousand unique devices whose actions qualify for the Bird Watching audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching audience is Bird Watching Enthusiasts.

Interest Composition Index
Bird Watching Enthusiasts 78.58% 38.56x
Beekeeping Enthusiasts 67.72% 33.92x
Lawn & Garden Enthusiasts 65.35% 30.31x
Nature and Outdoors Book Readers 57.95% 28.19x
Backyard Farmers 56.54% 24.61x
Ocean Activists 48.66% 24.24x
Eco-Conscious Consumers 47.56% 24.06x
Home Exterior Design Enthusiasts 48.82% 23.94x
New Homeowners 53.39% 23.06x
Off the Grid Living Enthusiasts 48.50% 22.16x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Interest attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 3.44x
The North Face 0.03% 3.11x
White House Black Market 0.07% 2.43x
Talbots 0.03% 2.34x
LOFT 0.03% 2.11x
Hugo Boss 0.03% 2.05x
Carhartt 0.23% 1.86x
The Childrens Place 0.02% 1.76x
Victoria's Secret 0.05% 1.73x
Journeys 0.02% 1.72x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Location attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching audience is havahart.com.

Website Composition Index
havahart.com 24.15% 287.46x
insectidentification.org 43.53% 256.39x
nwf.org 10.82% 128.42x
birdsandblooms.com 22.57% 120.86x
wildflower.org 15.19% 116.39x
gardenia.net 11.09% 81.10x
nature.org 8.07% 80.87x
provenwinners.com 9.32% 77.38x
mortonarb.org 7.55% 74.44x
spiderid.com 5.59% 67.08x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Web attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 18.65% 62.25x
Nature & Wildlife 17.61% 54.76x
Homesteading 10.48% 37.06x
Exotic Pets 7.17% 30.73x
Homemade Jewelry & Crafts 2.40% 27.27x
Shopping Catalogs 2.17% 26.60x
Home Decoration - Crafts & Kids 1.62% 26.35x
Pet Supplies 6.03% 26.05x
Plants & Gardening 57.61% 25.86x
Farming & Agriculture 2.17% 24.73x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female