Dstillery Audiences

BIRD WATCHING

Audience Size: 152.1 Thousand Devices

Explore the Bird Watching Audience

Below you'll find more information about the Bird Watching audience, broken down in different categories based on their digital and physical behaviors. These are 152.1 thousand unique devices whose actions qualify for the Bird Watching audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching audience is Bird Watching Enthusiasts.

Interest Composition Index
Bird Watching Enthusiasts 78.96% 46.46x
Lawn & Garden Enthusiasts 59.15% 32.97x
Nature and Outdoors Book Readers 53.58% 28.00x
Eco-Conscious Consumers 42.85% 25.87x
New Homeowners 50.07% 24.03x
Home Coffee Makers 39.39% 22.52x
Home Exterior Design Enthusiasts 38.71% 22.21x
Arthritis Sufferers 42.79% 22.19x
Antiquing Enthusiasts 40.88% 22.14x
Charitable Organization Supporters 45.03% 21.48x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Interest attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching audience is Madewell.

Location Composition Index
Madewell 0.03% 1.87x
Ann Taylor 0.03% 1.67x
Uniqlo 0.02% 1.55x
Jos A. Bank Clothiers 0.20% 1.44x
Chicos 0.06% 1.40x
Carhartt 0.16% 1.31x
Lane Bryant 0.06% 1.26x
The North Face 0.02% 1.22x
Kate Spade 0.02% 1.21x
Urban Outfitters 0.06% 1.19x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Location attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching audience is allaboutbirds.org.

Website Composition Index
allaboutbirds.org 57.15% 639.46x
birdwatching-bliss.com 21.00% 591.62x
havahart.com 19.98% 241.57x
birdsandblooms.com 23.88% 157.61x
finegardening.com 10.90% 134.00x
monarchbutterflygarden.net 5.22% 132.88x
perennials.com 4.29% 125.82x
northernwoodlands.org 4.55% 124.47x
ediblewildfood.com 4.05% 121.63x
massaudubon.org 7.80% 115.46x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Web attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching audience is Lawns & Pest Control.

Content Affinity Composition Index
Lawns & Pest Control 23.55% 45.05x
Nature & Wildlife 25.00% 38.14x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.49% 36.35x
Rural Living 0.38% 36.16x
Home Improvement Contractor 4.21% 33.28x
Homesteading 6.83% 29.62x
Liberal Views on Government, Finance, and Economy 6.44% 27.65x
Holiday Gifts 1.90% 27.55x
Plants & Gardening 55.56% 26.96x
Home Decoration - Crafts & Kids 3.75% 25.58x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female