Dstillery Audiences

BIRD WATCHING

Audience Size: 10.9 Thousand Devices

Explore the Bird Watching Audience

Below you'll find more information about the Bird Watching audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 thousand unique devices whose actions qualify for the Bird Watching audience.

Dstillery Crafted Audiences

INTERESTS

The Bird Watching audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bird Watching audience is Beekeeping Enthusiasts.

Interest Composition Index
Beekeeping Enthusiasts 82.09% 47.23x
Bird Watching Enthusiasts 83.58% 40.79x
Lawn & Garden Enthusiasts 73.13% 39.08x
Home Exterior Design Enthusiasts 62.69% 37.88x
Nature and Outdoors Book Readers 58.21% 37.51x
Ocean Activists 55.22% 33.68x
Spa and Pool Owners 61.19% 31.33x
Eco-Conscious Consumers 43.28% 31.04x
Home Remodelers 46.27% 30.66x
Heart Surgery Researchers 49.25% 30.58x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Interest attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bird Watching audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bird Watching audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.02% 3.44x
The North Face 0.03% 3.11x
Hugo Boss 0.03% 2.05x
Victoria's Secret 0.04% 1.98x
Journeys 0.03% 1.81x
Michael Kors 0.02% 1.71x
Johnston and Murphy 0.03% 1.69x
REI 0.02% 1.68x
American Apparel 0.02% 1.61x
Zara 0.01% 1.43x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Location attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Web Insights

WEBSITES

The Bird Watching audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Bird Watching audience is gardenerspath.com.

Website Composition Index
gardenerspath.com 21.40% 45.85x
owlcation.com 19.59% 30.69x
dengarden.com 27.20% 29.71x
morningchores.com 13.86% 28.79x
nationalgeographic.com 23.50% 27.96x
wikia.com 29.95% 27.89x
answers.yahoo.com 17.41% 27.43x
cityspark.com 12.18% 26.03x
ehow.com 25.39% 25.92x
sciencedaily.com 27.14% 25.26x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Web attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bird Watching audience is Homesteading.

Content Affinity Composition Index
Homesteading 11.37% 50.10x
Canada Consumer Product Cluster 6.69% 29.42x
Plants & Gardening 65.22% 27.22x
People Search 8.70% 26.36x
Ohio Universities 5.35% 26.33x
Furniture Shopping 5.69% 24.55x
Healthcare - Dermatology & Aging 10.70% 24.43x
Appliances & Reviews 14.05% 23.46x
Photography 10.37% 22.74x
Equestrian Cluster 4.68% 22.39x
Composition Percentage: The overlap percentage between the Bird Watching audience and the Content Affinity attribute.
Index: A comparison of the Bird Watching audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bird Watching audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female