Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 68.82% | 31.36x |
| Sailing Enthusiasts | 42.09% | 20.85x |
| Outdoors Enthusiasts | 37.56% | 15.90x |
| Fishing Enthusiasts | 34.77% | 15.04x |
| Beach House Second Home Owners | 24.43% | 13.73x |
| Xtreme Sports Fans | 28.40% | 12.80x |
| RV Shoppers | 25.87% | 12.05x |
| Quads and ATV Enthusiasts | 27.98% | 11.68x |
| Truck Shoppers | 25.60% | 11.59x |
| Power Tools Shoppers | 24.21% | 11.41x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.64x |
| Tommy Bahama | 0.04% | 1.53x |
| Express Outlets | 0.00% | 1.41x |
| Columbia | 0.01% | 1.38x |
| J. Crew | 0.04% | 1.26x |
| Talbots | 0.05% | 1.23x |
| Belk | 0.02% | 1.20x |
| Ralph Lauren | 0.01% | 1.15x |
| Brooks Brothers | 0.04% | 1.15x |
| Carhartt | 0.23% | 1.12x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is denisonyachtsales.com.
| Website | Composition | Index |
| denisonyachtsales.com | 0.51% | 179.37x |
| oceanlist.com | 0.44% | 177.43x |
| simrad-yachting.com | 0.90% | 171.11x |
| simyamaha.com | 0.76% | 170.44x |
| fishfinders.info | 0.70% | 169.68x |
| yamahaoutboards.com | 0.86% | 169.45x |
| edsmarinesuperstore.com | 1.54% | 165.39x |
| yamaha-outboardsale.com | 1.22% | 165.21x |
| boatzez.com | 1.94% | 164.41x |
| boatshop24.com | 1.00% | 163.36x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Scuba Diving.
| Content Affinity | Composition | Index |
| Scuba Diving | 1.12% | 38.21x |
| Fishing | 14.54% | 30.46x |
| Rural Living | 0.25% | 18.43x |
| Texas Off-Roading | 0.17% | 16.51x |
| Home Improvement Contractor | 2.87% | 15.90x |
| All-Terrain Vehicles | 9.34% | 15.84x |
| Handyman Tools | 0.05% | 15.49x |
| Hunting | 10.25% | 15.26x |
| Recreational Motor Sport Enthusiasts | 3.96% | 14.78x |
| Trucking | 10.53% | 14.34x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999
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