Dstillery Audiences

BOATING & YACHTS

Audience Size: 1.2 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 89.24% 30.38x
Sailing Enthusiasts 55.05% 19.69x
Pontoon Boat Researchers 61.90% 19.23x
Beach House Second Home Owners 21.08% 15.23x
Xtreme Sports Fans 33.77% 12.56x
Getting Off the Grid Travelers 24.12% 11.64x
Outdoors Enthusiasts 33.63% 10.94x
RV Shoppers 31.47% 10.69x
Waterfront Vacationers 29.38% 10.62x
Airstream Enthusiasts 27.77% 10.57x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.61x
Dressbarn 0.03% 1.52x
J. Crew 0.01% 1.48x
Chicos 0.02% 1.43x
Gap 0.02% 1.31x
Talbots 0.01% 1.22x
Gymboree 0.01% 1.18x
Carhartt 0.24% 1.18x
Aeropostale 0.02% 1.17x
White House Black Market 0.02% 1.09x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is galatiyachts.com.

Website Composition Index
galatiyachts.com 2.39% 127.44x
boats.com 50.83% 127.39x
powerandmotoryacht.com 5.37% 122.62x
passagemaker.com 3.25% 120.97x
sailnet.com 4.12% 118.54x
floridasportsman.com 1.19% 117.58x
cruisingworld.com 4.50% 117.23x
boatcrazy.com 1.09% 116.90x
saltwatersportsman.com 6.00% 116.07x
yachtingmagazine.com 2.36% 115.70x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.11% 35.76x
Fishing 4.95% 27.79x
Construction Apparel 0.01% 17.33x
All-Terrain Vehicles 9.64% 13.89x
Trucking 2.54% 13.87x
Hunting 4.62% 13.77x
Power Tools 1.36% 13.25x
Shipping & Logistics 0.18% 13.08x
Recreational Motor Sport Enthusiasts 1.48% 12.87x
Trucks 0.11% 12.79x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male