Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 88.42% | 24.36x |
| Pontoon Boat Researchers | 64.85% | 17.16x |
| Sailing Enthusiasts | 51.61% | 14.67x |
| Xtreme Sports Fans | 35.47% | 11.80x |
| Beach House Second Home Owners | 30.01% | 11.04x |
| Outdoors Enthusiasts | 39.45% | 10.25x |
| Waterfront Vacationers | 28.27% | 10.17x |
| Airstream Enthusiasts | 29.50% | 9.94x |
| RV Shoppers | 36.17% | 9.86x |
| Archery Enthusiasts | 27.69% | 9.74x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.56x |
| Express | 0.02% | 1.23x |
| Jos A. Bank Clothiers | 0.01% | 1.22x |
| Journeys | 0.02% | 1.20x |
| Carhartt | 0.21% | 1.11x |
| Lane Bryant | 0.01% | 1.11x |
| American Eagle Outfitters | 0.01% | 1.06x |
| Mens Wearhouse | 0.02% | 1.03x |
| Victoria's Secret | 0.02% | 0.96x |
| The Childrens Place | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is perfprotech.com.
| Website | Composition | Index |
| perfprotech.com | 1.27% | 106.72x |
| hodgesmarine.com | 1.27% | 101.08x |
| boats.com | 56.68% | 97.09x |
| galatiyachts.com | 2.13% | 96.11x |
| powerandmotoryacht.com | 7.33% | 93.71x |
| sailnet.com | 3.60% | 93.23x |
| microskiff.com | 1.73% | 93.14x |
| passagemaker.com | 3.61% | 90.48x |
| cruisingworld.com | 4.31% | 90.07x |
| saltwatersportsman.com | 7.39% | 89.73x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.06% | 25.78x |
| Fishing | 7.83% | 24.99x |
| Scuba Diving | 0.10% | 21.09x |
| Auctions & Repossessions | 0.38% | 15.17x |
| Sports - Golf, Hunting, Fishing | 0.17% | 14.52x |
| Hunting | 7.21% | 14.39x |
| Trucking | 5.52% | 14.15x |
| Machines & Industrial Supplies | 1.08% | 13.69x |
| Hobby Drones & Remote-Controlled Cars | 0.37% | 13.58x |
| All-Terrain Vehicles | 13.94% | 13.27x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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