Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 83.94% | 31.68x |
| Pontoon Boat Researchers | 60.55% | 23.16x |
| Sailing Enthusiasts | 49.24% | 19.84x |
| Outdoors Enthusiasts | 42.18% | 15.81x |
| Beach House Second Home Owners | 29.69% | 15.46x |
| Xtreme Sports Fans | 40.66% | 15.10x |
| Getting Off the Grid Travelers | 34.57% | 14.37x |
| RV Shoppers | 37.32% | 14.34x |
| Fishing Enthusiasts | 36.18% | 13.74x |
| Truck Shoppers | 34.61% | 13.35x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.86x |
| Chicos | 0.01% | 1.32x |
| Carhartt | 0.18% | 1.25x |
| Old Navy | 0.01% | 0.93x |
| Mens Wearhouse | 0.01% | 0.75x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is edsmarinesuperstore.com.
| Website | Composition | Index |
| edsmarinesuperstore.com | 1.06% | 134.17x |
| starmarinedepot.com | 1.49% | 128.61x |
| onlyinboards.com | 1.72% | 123.28x |
| perfprotech.com | 3.69% | 122.86x |
| lowrance.com | 1.82% | 121.73x |
| loweboats.com | 2.80% | 119.33x |
| hodgesmarine.com | 3.64% | 118.34x |
| boats.com | 47.20% | 116.16x |
| yamahaboats.com | 1.54% | 115.11x |
| mygreenoutdoors.com | 1.74% | 114.35x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Fishing.
| Content Affinity | Composition | Index |
| Fishing | 11.20% | 38.38x |
| Scuba Diving | 0.35% | 35.53x |
| Texas Off-Roading | 0.13% | 24.95x |
| Rural Living | 0.06% | 22.88x |
| Trucking | 8.49% | 19.87x |
| Recreational Motor Sport Enthusiasts | 2.88% | 18.65x |
| Hunting | 10.21% | 17.99x |
| Power Tools | 4.02% | 17.80x |
| Auto Body Upkeep & Repair Researchers | 2.81% | 17.52x |
| All-Terrain Vehicles | 16.05% | 17.46x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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