Dstillery Audiences

BOATING & YACHTS

Audience Size: 1 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 87.34% 33.51x
Sailing Enthusiasts 53.57% 21.35x
Pontoon Boat Researchers 59.44% 20.64x
Beach House Second Home Owners 16.30% 17.88x
Xtreme Sports Fans 30.47% 12.45x
Getting Off the Grid Travelers 21.31% 11.87x
Commercial Vehicles Shoppers 25.94% 11.37x
Airstream Enthusiasts 24.35% 11.33x
RV Shoppers 27.93% 11.08x
Work Hard, Play Hard Travelers 14.01% 10.51x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.37x
J. Crew 0.01% 1.34x
Gymboree 0.01% 1.28x
Gap 0.01% 1.15x
Banana Republic 0.01% 1.11x
Dressbarn 0.01% 1.10x
Carhartt 0.17% 1.08x
Maurices 0.03% 1.04x
Victoria's Secret 0.02% 0.97x
Zumiez 0.01% 0.97x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is boatquest.com.

Website Composition Index
boatquest.com 1.35% 134.65x
galatiyachts.com 1.34% 122.45x
boats.com 46.35% 119.00x
powerandmotoryacht.com 4.83% 112.56x
thebassbarn.com 1.05% 109.38x
passagemaker.com 3.49% 108.38x
saltwatersportsman.com 5.04% 108.36x
sailnet.com 3.89% 107.56x
floridasportsman.com 1.08% 106.15x
boatcrazy.com 3.36% 105.82x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.14% 41.71x
Fishing 5.03% 28.11x
Lighting & Power 0.02% 17.69x
Hunting 4.17% 14.09x
Power Tools 1.02% 13.70x
All-Terrain Vehicles 8.29% 13.61x
Trucking 1.56% 13.44x
Trucks 0.04% 13.34x
Shipping & Logistics 0.14% 12.69x
Scuba Diving 0.06% 12.05x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male