Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 80.43% | 32.19x |
| Pontoon Boat Researchers | 62.32% | 23.28x |
| Sailing Enthusiasts | 50.41% | 19.77x |
| Outdoors Enthusiasts | 44.13% | 16.75x |
| Beach House Second Home Owners | 32.22% | 15.44x |
| Xtreme Sports Fans | 40.30% | 15.39x |
| Fishing Enthusiasts | 39.08% | 14.51x |
| RV Shoppers | 38.37% | 14.28x |
| Getting Off the Grid Travelers | 22.41% | 13.91x |
| Airstream Enthusiasts | 34.66% | 13.66x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.36% | 1.38x |
| White House Black Market | 0.05% | 1.34x |
| Chicos | 0.04% | 1.31x |
| Belk | 0.01% | 1.26x |
| Tommy Bahama | 0.01% | 1.20x |
| Talbots | 0.03% | 1.18x |
| Dressbarn | 0.03% | 1.17x |
| American Eagle Outfitters | 0.04% | 1.06x |
| Ralph Lauren | 0.01% | 1.05x |
| Mens Wearhouse | 0.05% | 1.02x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is boatzez.com.
| Website | Composition | Index |
| boatzez.com | 1.37% | 151.69x |
| edsmarinesuperstore.com | 1.47% | 150.18x |
| lowrance.com | 2.59% | 139.05x |
| saltwatersportsman.com | 4.72% | 136.08x |
| iboats.com | 1.29% | 135.29x |
| cruisingworld.com | 2.75% | 134.03x |
| perfprotech.com | 5.26% | 133.36x |
| boatboss.com | 1.10% | 133.34x |
| sailnet.com | 3.52% | 132.64x |
| boats.com | 45.15% | 132.33x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.05% | 50.70x |
| Fishing | 12.41% | 35.87x |
| Scuba Diving | 0.48% | 28.17x |
| Rural Living | 0.13% | 23.07x |
| Texas Off-Roading | 0.15% | 20.49x |
| Home Improvement Contractor | 0.95% | 19.95x |
| Recreational Motor Sport Enthusiasts | 3.30% | 18.87x |
| Trucking | 9.75% | 18.30x |
| All-Terrain Vehicles | 15.39% | 17.76x |
| Power Tools | 4.76% | 16.56x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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