Dstillery Audiences

BOATING & YACHTS

Audience Size: 1.4 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 88.42% 24.36x
Pontoon Boat Researchers 64.85% 17.16x
Sailing Enthusiasts 51.61% 14.67x
Xtreme Sports Fans 35.47% 11.80x
Beach House Second Home Owners 30.01% 11.04x
Outdoors Enthusiasts 39.45% 10.25x
Waterfront Vacationers 28.27% 10.17x
Airstream Enthusiasts 29.50% 9.94x
RV Shoppers 36.17% 9.86x
Archery Enthusiasts 27.69% 9.74x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.56x
Express 0.02% 1.23x
Jos A. Bank Clothiers 0.01% 1.22x
Journeys 0.02% 1.20x
Carhartt 0.21% 1.11x
Lane Bryant 0.01% 1.11x
American Eagle Outfitters 0.01% 1.06x
Mens Wearhouse 0.02% 1.03x
Victoria's Secret 0.02% 0.96x
The Childrens Place 0.01% 0.93x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is perfprotech.com.

Website Composition Index
perfprotech.com 1.27% 106.72x
hodgesmarine.com 1.27% 101.08x
boats.com 56.68% 97.09x
galatiyachts.com 2.13% 96.11x
powerandmotoryacht.com 7.33% 93.71x
sailnet.com 3.60% 93.23x
microskiff.com 1.73% 93.14x
passagemaker.com 3.61% 90.48x
cruisingworld.com 4.31% 90.07x
saltwatersportsman.com 7.39% 89.73x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.06% 25.78x
Fishing 7.83% 24.99x
Scuba Diving 0.10% 21.09x
Auctions & Repossessions 0.38% 15.17x
Sports - Golf, Hunting, Fishing 0.17% 14.52x
Hunting 7.21% 14.39x
Trucking 5.52% 14.15x
Machines & Industrial Supplies 1.08% 13.69x
Hobby Drones & Remote-Controlled Cars 0.37% 13.58x
All-Terrain Vehicles 13.94% 13.27x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male