Dstillery Audiences

BOATING & YACHTS

Audience Size: 1.6 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 82.69% 33.11x
Pontoon Boat Researchers 61.62% 24.12x
Sailing Enthusiasts 49.36% 20.46x
Outdoors Enthusiasts 44.32% 16.48x
Xtreme Sports Fans 40.17% 16.13x
Beach House Second Home Owners 31.43% 15.72x
RV Shoppers 38.93% 14.85x
Getting Off the Grid Travelers 36.08% 14.55x
Fishing Enthusiasts 37.63% 14.31x
Power Tools Shoppers 33.17% 13.99x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.45x
Dressbarn 0.02% 1.28x
Talbots 0.02% 1.20x
Buckle 0.03% 1.13x
Chicos 0.03% 1.13x
Brooks Brothers 0.02% 1.10x
Gymboree 0.03% 1.07x
Free People 0.01% 0.97x
Mens Wearhouse 0.04% 0.96x
Jos A. Bank Clothiers 0.02% 0.94x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is boatzez.com.

Website Composition Index
boatzez.com 1.15% 142.23x
edsmarinesuperstore.com 1.26% 139.25x
starmarinedepot.com 1.88% 133.33x
lowrance.com 2.18% 127.58x
onlyinboards.com 2.11% 127.42x
perfprotech.com 4.44% 126.50x
saltwatersportsman.com 4.00% 126.09x
cruisingworld.com 2.26% 124.36x
loweboats.com 3.37% 122.75x
hodgesmarine.com 4.40% 122.32x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.03% 52.23x
Fishing 11.97% 37.99x
Scuba Diving 0.42% 35.17x
Rural Living 0.10% 25.37x
Texas Off-Roading 0.14% 22.82x
Recreational Motor Sport Enthusiasts 3.18% 19.87x
Trucking 9.53% 19.79x
Home Improvement Contractor 0.47% 19.51x
Handyman Tools 0.01% 19.35x
Consumer Rewards 0.17% 17.95x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male