Dstillery Audiences

BOATING & YACHTS

Audience Size: 2 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 67.39% 33.91x
Pontoon Boat Researchers 49.11% 25.56x
Sailing Enthusiasts 38.74% 20.67x
Outdoors Enthusiasts 36.76% 15.78x
Fishing Enthusiasts 33.21% 14.85x
Beach House Second Home Owners 23.11% 13.55x
Xtreme Sports Fans 27.22% 13.53x
Model Aircraft and Rocket Hobbyists 25.26% 12.68x
Airstream Enthusiasts 22.64% 12.29x
Power Tools Shoppers 22.88% 12.10x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.21% 1.16x
Mens Wearhouse 0.30% 1.03x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is boatzez.com.

Website Composition Index
boatzez.com 1.61% 152.67x
edsmarinesuperstore.com 1.64% 150.15x
beneteau.com 1.01% 146.53x
seadek.com 1.26% 144.39x
skipperbuds.com 1.04% 141.83x
sailnet.com 3.33% 140.29x
evinrude.com 1.17% 136.78x
powerandmotoryacht.com 4.16% 135.10x
boats.com 36.78% 134.64x
thefisherman.com 2.44% 134.26x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Fishing.

Content Affinity Composition Index
Fishing 13.26% 32.18x
Hunting 9.31% 17.32x
Home Improvement Contractor 2.05% 17.19x
All-Terrain Vehicles 10.53% 15.77x
Recreational Motor Sport Enthusiasts 3.59% 15.22x
Power Tools 4.89% 14.61x
Trucking 9.81% 14.27x
Auto Body Upkeep & Repair Researchers 4.20% 13.96x
Motorcycles & Snowmobiles 4.01% 13.09x
Grilling 2.78% 13.06x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male