Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 67.39% | 33.91x |
| Pontoon Boat Researchers | 49.11% | 25.56x |
| Sailing Enthusiasts | 38.74% | 20.67x |
| Outdoors Enthusiasts | 36.76% | 15.78x |
| Fishing Enthusiasts | 33.21% | 14.85x |
| Beach House Second Home Owners | 23.11% | 13.55x |
| Xtreme Sports Fans | 27.22% | 13.53x |
| Model Aircraft and Rocket Hobbyists | 25.26% | 12.68x |
| Airstream Enthusiasts | 22.64% | 12.29x |
| Power Tools Shoppers | 22.88% | 12.10x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.21% | 1.16x |
| Mens Wearhouse | 0.30% | 1.03x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is boatzez.com.
| Website | Composition | Index |
| boatzez.com | 1.61% | 152.67x |
| edsmarinesuperstore.com | 1.64% | 150.15x |
| beneteau.com | 1.01% | 146.53x |
| seadek.com | 1.26% | 144.39x |
| skipperbuds.com | 1.04% | 141.83x |
| sailnet.com | 3.33% | 140.29x |
| evinrude.com | 1.17% | 136.78x |
| powerandmotoryacht.com | 4.16% | 135.10x |
| boats.com | 36.78% | 134.64x |
| thefisherman.com | 2.44% | 134.26x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Fishing.
| Content Affinity | Composition | Index |
| Fishing | 13.26% | 32.18x |
| Hunting | 9.31% | 17.32x |
| Home Improvement Contractor | 2.05% | 17.19x |
| All-Terrain Vehicles | 10.53% | 15.77x |
| Recreational Motor Sport Enthusiasts | 3.59% | 15.22x |
| Power Tools | 4.89% | 14.61x |
| Trucking | 9.81% | 14.27x |
| Auto Body Upkeep & Repair Researchers | 4.20% | 13.96x |
| Motorcycles & Snowmobiles | 4.01% | 13.09x |
| Grilling | 2.78% | 13.06x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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