Dstillery Audiences

BOATING & YACHTS

Audience Size: 1 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Sailing Enthusiasts.

Interest Composition Index
Sailing Enthusiasts 67.41% 25.83x
Yachting Enthusiasts 38.00% 19.94x
Beach House Second Home Owners 10.94% 19.50x
Pontoon Boat Researchers 57.18% 19.14x
Xtreme Sports Fans 28.19% 10.94x
Commercial Vehicles Shoppers 22.96% 10.41x
Getting Off the Grid Travelers 16.91% 10.37x
Work Hard, Play Hard Travelers 11.37% 9.99x
Airstream Enthusiasts 20.37% 9.78x
Surfers 19.14% 9.77x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Talbots.

Location Composition Index
Talbots 0.02% 1.95x
Chicos 0.02% 1.88x
Michael Kors 0.01% 1.55x
The Childrens Place 0.01% 1.52x
LOFT 0.01% 1.42x
Zumiez 0.03% 1.32x
Mens Wearhouse 0.01% 1.25x
Lululemon 0.01% 1.25x
Dressbarn 0.01% 1.16x
American Eagle Outfitters 0.02% 1.06x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is boatquest.com.

Website Composition Index
boatquest.com 1.16% 137.02x
boats.com 40.72% 119.09x
boatcrazy.com 1.72% 115.37x
powerandmotoryacht.com 4.40% 113.06x
passagemaker.com 2.86% 111.36x
thebassbarn.com 1.05% 110.86x
sailnet.com 3.27% 110.28x
sailmagazine.com 3.33% 104.16x
cruisingworld.com 3.80% 103.64x
yachtingmagazine.com 1.87% 102.38x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.14% 39.72x
Fishing 3.89% 23.47x
Trucks 0.01% 13.27x
Hunting 3.18% 13.04x
All-Terrain Vehicles 6.15% 12.60x
Trucking 0.85% 11.24x
Action Sports 0.10% 11.21x
Auto Tires & Parts Repair Researchers 0.02% 10.72x
Power Tools 0.58% 10.40x
Scuba Diving 0.04% 10.25x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male