Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 82.69% | 33.11x |
| Pontoon Boat Researchers | 61.62% | 24.12x |
| Sailing Enthusiasts | 49.36% | 20.46x |
| Outdoors Enthusiasts | 44.32% | 16.48x |
| Xtreme Sports Fans | 40.17% | 16.13x |
| Beach House Second Home Owners | 31.43% | 15.72x |
| RV Shoppers | 38.93% | 14.85x |
| Getting Off the Grid Travelers | 36.08% | 14.55x |
| Fishing Enthusiasts | 37.63% | 14.31x |
| Power Tools Shoppers | 33.17% | 13.99x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.31% | 1.45x |
| Dressbarn | 0.02% | 1.28x |
| Talbots | 0.02% | 1.20x |
| Buckle | 0.03% | 1.13x |
| Chicos | 0.03% | 1.13x |
| Brooks Brothers | 0.02% | 1.10x |
| Gymboree | 0.03% | 1.07x |
| Free People | 0.01% | 0.97x |
| Mens Wearhouse | 0.04% | 0.96x |
| Jos A. Bank Clothiers | 0.02% | 0.94x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is boatzez.com.
| Website | Composition | Index |
| boatzez.com | 1.15% | 142.23x |
| edsmarinesuperstore.com | 1.26% | 139.25x |
| starmarinedepot.com | 1.88% | 133.33x |
| lowrance.com | 2.18% | 127.58x |
| onlyinboards.com | 2.11% | 127.42x |
| perfprotech.com | 4.44% | 126.50x |
| saltwatersportsman.com | 4.00% | 126.09x |
| cruisingworld.com | 2.26% | 124.36x |
| loweboats.com | 3.37% | 122.75x |
| hodgesmarine.com | 4.40% | 122.32x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.03% | 52.23x |
| Fishing | 11.97% | 37.99x |
| Scuba Diving | 0.42% | 35.17x |
| Rural Living | 0.10% | 25.37x |
| Texas Off-Roading | 0.14% | 22.82x |
| Recreational Motor Sport Enthusiasts | 3.18% | 19.87x |
| Trucking | 9.53% | 19.79x |
| Home Improvement Contractor | 0.47% | 19.51x |
| Handyman Tools | 0.01% | 19.35x |
| Consumer Rewards | 0.17% | 17.95x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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