Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 80.77% | 54.05x |
| Pontoon Boat Researchers | 51.44% | 31.29x |
| Sailing Enthusiasts | 34.13% | 28.70x |
| Xtreme Sports Fans | 29.81% | 19.88x |
| Archery Enthusiasts | 20.19% | 18.60x |
| Beach House Second Home Owners | 15.87% | 18.60x |
| Fishing Enthusiasts | 31.25% | 18.48x |
| Tractor Shoppers | 27.88% | 18.28x |
| Waterfront Vacationers | 21.63% | 17.81x |
| Getting Off the Grid Travelers | 19.23% | 16.83x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 1.72x |
| Carhartt | 0.20% | 0.94x |
| Journeys | 0.01% | 0.94x |
| Mens Wearhouse | 0.01% | 0.89x |
| Victoria's Secret | 0.01% | 0.87x |
| Old Navy | 0.01% | 0.66x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is perfprotech.com.
| Website | Composition | Index |
| perfprotech.com | 1.59% | 80.65x |
| loweboats.com | 1.20% | 78.64x |
| hodgesmarine.com | 1.56% | 76.52x |
| boats.com | 56.70% | 73.08x |
| galatiyachts.com | 1.92% | 72.72x |
| powerandmotoryacht.com | 6.71% | 70.84x |
| sailnet.com | 3.33% | 70.39x |
| microskiff.com | 1.75% | 69.77x |
| theonlinefisherman.com | 1.26% | 69.74x |
| floridasportsman.com | 1.82% | 68.78x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Fishing.
| Content Affinity | Composition | Index |
| Fishing | 5.64% | 30.64x |
| Trucks | 1.65% | 23.59x |
| Texas Off-Roading | 0.08% | 22.08x |
| Machines & Industrial Supplies | 1.17% | 18.91x |
| Beer, Wine & Alcohol | 1.26% | 18.31x |
| Trucking | 3.30% | 18.27x |
| Hunting | 4.76% | 18.15x |
| Auto Body Upkeep & Repair Researchers | 0.87% | 17.08x |
| Lawns & Pest Control | 1.65% | 16.81x |
| All-Terrain Vehicles | 10.01% | 16.48x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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