Dstillery Audiences

BOATING & YACHTS

Audience Size: 1.8 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 80.43% 32.19x
Pontoon Boat Researchers 62.32% 23.28x
Sailing Enthusiasts 50.41% 19.77x
Outdoors Enthusiasts 44.13% 16.75x
Beach House Second Home Owners 32.22% 15.44x
Xtreme Sports Fans 40.30% 15.39x
Fishing Enthusiasts 39.08% 14.51x
RV Shoppers 38.37% 14.28x
Getting Off the Grid Travelers 22.41% 13.91x
Airstream Enthusiasts 34.66% 13.66x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.38x
White House Black Market 0.05% 1.34x
Chicos 0.04% 1.31x
Belk 0.01% 1.26x
Tommy Bahama 0.01% 1.20x
Talbots 0.03% 1.18x
Dressbarn 0.03% 1.17x
American Eagle Outfitters 0.04% 1.06x
Ralph Lauren 0.01% 1.05x
Mens Wearhouse 0.05% 1.02x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is boatzez.com.

Website Composition Index
boatzez.com 1.37% 151.69x
edsmarinesuperstore.com 1.47% 150.18x
lowrance.com 2.59% 139.05x
saltwatersportsman.com 4.72% 136.08x
iboats.com 1.29% 135.29x
cruisingworld.com 2.75% 134.03x
perfprotech.com 5.26% 133.36x
boatboss.com 1.10% 133.34x
sailnet.com 3.52% 132.64x
boats.com 45.15% 132.33x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.05% 50.70x
Fishing 12.41% 35.87x
Scuba Diving 0.48% 28.17x
Rural Living 0.13% 23.07x
Texas Off-Roading 0.15% 20.49x
Home Improvement Contractor 0.95% 19.95x
Recreational Motor Sport Enthusiasts 3.30% 18.87x
Trucking 9.75% 18.30x
All-Terrain Vehicles 15.39% 17.76x
Power Tools 4.76% 16.56x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male