Dstillery Audiences

BOATING & YACHTS

Audience Size: 2.3 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 70.81% 26.97x
Pontoon Boat Researchers 48.77% 21.84x
Sailing Enthusiasts 39.68% 16.38x
Outdoors Enthusiasts 35.64% 13.92x
Fishing Enthusiasts 32.20% 12.67x
Xtreme Sports Fans 28.02% 12.41x
Beach House Second Home Owners 24.36% 11.63x
Airstream Enthusiasts 22.25% 10.92x
Archery Enthusiasts 23.05% 10.79x
Model Aircraft and Rocket Hobbyists 25.46% 10.74x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Belk.

Location Composition Index
Belk 0.02% 1.37x
Tommy Bahama 0.05% 1.34x
LL Bean 0.01% 1.21x
White House Black Market 0.35% 1.20x
Talbots 0.06% 1.20x
Jos A. Bank Clothiers 0.34% 1.17x
Johnston and Murphy 0.38% 1.13x
Chicos 0.07% 1.12x
Mens Wearhouse 0.54% 1.11x
Ralph Lauren 0.02% 1.09x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is edsmarinesuperstore.com.

Website Composition Index
edsmarinesuperstore.com 1.43% 91.19x
seadek.com 1.06% 90.88x
boatzez.com 1.26% 90.49x
thefisherman.com 1.40% 83.64x
sailnet.com 3.49% 81.02x
iboats.com 1.64% 81.01x
lowrance.com 3.45% 80.34x
powerandmotoryacht.com 4.93% 80.12x
boatboss.com 1.00% 79.81x
boats.com 43.91% 79.37x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.05% 34.46x
Fishing 12.01% 24.67x
Scuba Diving 0.55% 22.57x
Rural Living 0.14% 15.01x
Hunting 7.94% 14.52x
Handyman Tools 0.03% 13.83x
Texas Off-Roading 0.14% 12.97x
All-Terrain Vehicles 12.83% 12.89x
Home Improvement Contractor 1.29% 12.79x
Recreational Motor Sport Enthusiasts 3.22% 12.59x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male