Dstillery Audiences

BOATING & YACHTS

Audience Size: 2 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 80.77% 54.05x
Pontoon Boat Researchers 51.44% 31.29x
Sailing Enthusiasts 34.13% 28.70x
Xtreme Sports Fans 29.81% 19.88x
Archery Enthusiasts 20.19% 18.60x
Beach House Second Home Owners 15.87% 18.60x
Fishing Enthusiasts 31.25% 18.48x
Tractor Shoppers 27.88% 18.28x
Waterfront Vacationers 21.63% 17.81x
Getting Off the Grid Travelers 19.23% 16.83x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.72x
Carhartt 0.20% 0.94x
Journeys 0.01% 0.94x
Mens Wearhouse 0.01% 0.89x
Victoria's Secret 0.01% 0.87x
Old Navy 0.01% 0.66x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is perfprotech.com.

Website Composition Index
perfprotech.com 1.59% 80.65x
loweboats.com 1.20% 78.64x
hodgesmarine.com 1.56% 76.52x
boats.com 56.70% 73.08x
galatiyachts.com 1.92% 72.72x
powerandmotoryacht.com 6.71% 70.84x
sailnet.com 3.33% 70.39x
microskiff.com 1.75% 69.77x
theonlinefisherman.com 1.26% 69.74x
floridasportsman.com 1.82% 68.78x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Fishing.

Content Affinity Composition Index
Fishing 5.64% 30.64x
Trucks 1.65% 23.59x
Texas Off-Roading 0.08% 22.08x
Machines & Industrial Supplies 1.17% 18.91x
Beer, Wine & Alcohol 1.26% 18.31x
Trucking 3.30% 18.27x
Hunting 4.76% 18.15x
Auto Body Upkeep & Repair Researchers 0.87% 17.08x
Lawns & Pest Control 1.65% 16.81x
All-Terrain Vehicles 10.01% 16.48x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male