Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 89.45% | 32.30x |
| Pontoon Boat Researchers | 62.66% | 20.96x |
| Sailing Enthusiasts | 53.88% | 20.83x |
| Beach House Second Home Owners | 24.51% | 14.27x |
| Xtreme Sports Fans | 34.29% | 12.41x |
| Outdoors Enthusiasts | 35.66% | 11.52x |
| Getting Off the Grid Travelers | 27.77% | 11.38x |
| RV Shoppers | 31.31% | 11.24x |
| Airstream Enthusiasts | 28.56% | 10.60x |
| Waterfront Vacationers | 29.77% | 10.59x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.01% | 1.71x |
| Carhartt | 0.06% | 1.04x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is boats.com.
| Website | Composition | Index |
| boats.com | 53.31% | 122.29x |
| galatiyachts.com | 2.12% | 119.60x |
| thefisherman.com | 1.10% | 116.85x |
| sailnet.com | 3.88% | 113.62x |
| cruisingworld.com | 5.25% | 113.34x |
| yachtingmagazine.com | 2.47% | 112.16x |
| westmarine.com | 1.32% | 111.61x |
| saltwatersportsman.com | 7.23% | 111.16x |
| passagemaker.com | 3.91% | 110.51x |
| powerandmotoryacht.com | 7.43% | 110.38x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Fishing.
| Content Affinity | Composition | Index |
| Fishing | 6.32% | 29.53x |
| Sports - Golf, Hunting, Fishing | 0.16% | 28.81x |
| Auctions & Repossessions | 0.15% | 22.04x |
| Hunting | 5.78% | 16.34x |
| Yard Structures | 0.22% | 16.06x |
| Machines & Industrial Supplies | 0.41% | 15.72x |
| Garden Power Equipment | 2.27% | 15.05x |
| Trucks | 0.50% | 15.00x |
| Hobby Drones & Remote-Controlled Cars | 0.13% | 14.98x |
| Rural Living | 0.03% | 14.97x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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