Dstillery Audiences

BOATING & YACHTS

Audience Size: 1.6 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 83.94% 31.68x
Pontoon Boat Researchers 60.55% 23.16x
Sailing Enthusiasts 49.24% 19.84x
Outdoors Enthusiasts 42.18% 15.81x
Beach House Second Home Owners 29.69% 15.46x
Xtreme Sports Fans 40.66% 15.10x
Getting Off the Grid Travelers 34.57% 14.37x
RV Shoppers 37.32% 14.34x
Fishing Enthusiasts 36.18% 13.74x
Truck Shoppers 34.61% 13.35x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Talbots.

Location Composition Index
Talbots 0.01% 1.86x
Chicos 0.01% 1.32x
Carhartt 0.18% 1.25x
Old Navy 0.01% 0.93x
Mens Wearhouse 0.01% 0.75x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is edsmarinesuperstore.com.

Website Composition Index
edsmarinesuperstore.com 1.06% 134.17x
starmarinedepot.com 1.49% 128.61x
onlyinboards.com 1.72% 123.28x
perfprotech.com 3.69% 122.86x
lowrance.com 1.82% 121.73x
loweboats.com 2.80% 119.33x
hodgesmarine.com 3.64% 118.34x
boats.com 47.20% 116.16x
yamahaboats.com 1.54% 115.11x
mygreenoutdoors.com 1.74% 114.35x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Fishing.

Content Affinity Composition Index
Fishing 11.20% 38.38x
Scuba Diving 0.35% 35.53x
Texas Off-Roading 0.13% 24.95x
Rural Living 0.06% 22.88x
Trucking 8.49% 19.87x
Recreational Motor Sport Enthusiasts 2.88% 18.65x
Hunting 10.21% 17.99x
Power Tools 4.02% 17.80x
Auto Body Upkeep & Repair Researchers 2.81% 17.52x
All-Terrain Vehicles 16.05% 17.46x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male