Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 89.24% | 30.38x |
| Sailing Enthusiasts | 55.05% | 19.69x |
| Pontoon Boat Researchers | 61.90% | 19.23x |
| Beach House Second Home Owners | 21.08% | 15.23x |
| Xtreme Sports Fans | 33.77% | 12.56x |
| Getting Off the Grid Travelers | 24.12% | 11.64x |
| Outdoors Enthusiasts | 33.63% | 10.94x |
| RV Shoppers | 31.47% | 10.69x |
| Waterfront Vacationers | 29.38% | 10.62x |
| Airstream Enthusiasts | 27.77% | 10.57x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.61x |
| Dressbarn | 0.03% | 1.52x |
| J. Crew | 0.01% | 1.48x |
| Chicos | 0.02% | 1.43x |
| Gap | 0.02% | 1.31x |
| Talbots | 0.01% | 1.22x |
| Gymboree | 0.01% | 1.18x |
| Carhartt | 0.24% | 1.18x |
| Aeropostale | 0.02% | 1.17x |
| White House Black Market | 0.02% | 1.09x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is galatiyachts.com.
| Website | Composition | Index |
| galatiyachts.com | 2.39% | 127.44x |
| boats.com | 50.83% | 127.39x |
| powerandmotoryacht.com | 5.37% | 122.62x |
| passagemaker.com | 3.25% | 120.97x |
| sailnet.com | 4.12% | 118.54x |
| floridasportsman.com | 1.19% | 117.58x |
| cruisingworld.com | 4.50% | 117.23x |
| boatcrazy.com | 1.09% | 116.90x |
| saltwatersportsman.com | 6.00% | 116.07x |
| yachtingmagazine.com | 2.36% | 115.70x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Sports - Golf, Hunting, Fishing.
| Content Affinity | Composition | Index |
| Sports - Golf, Hunting, Fishing | 0.11% | 35.76x |
| Fishing | 4.95% | 27.79x |
| Construction Apparel | 0.01% | 17.33x |
| All-Terrain Vehicles | 9.64% | 13.89x |
| Trucking | 2.54% | 13.87x |
| Hunting | 4.62% | 13.77x |
| Power Tools | 1.36% | 13.25x |
| Shipping & Logistics | 0.18% | 13.08x |
| Recreational Motor Sport Enthusiasts | 1.48% | 12.87x |
| Trucks | 0.11% | 12.79x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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