Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 87.34% | 33.51x |
| Sailing Enthusiasts | 53.57% | 21.35x |
| Pontoon Boat Researchers | 59.44% | 20.64x |
| Beach House Second Home Owners | 16.30% | 17.88x |
| Xtreme Sports Fans | 30.47% | 12.45x |
| Getting Off the Grid Travelers | 21.31% | 11.87x |
| Commercial Vehicles Shoppers | 25.94% | 11.37x |
| Airstream Enthusiasts | 24.35% | 11.33x |
| RV Shoppers | 27.93% | 11.08x |
| Work Hard, Play Hard Travelers | 14.01% | 10.51x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.37x |
| J. Crew | 0.01% | 1.34x |
| Gymboree | 0.01% | 1.28x |
| Gap | 0.01% | 1.15x |
| Banana Republic | 0.01% | 1.11x |
| Dressbarn | 0.01% | 1.10x |
| Carhartt | 0.17% | 1.08x |
| Maurices | 0.03% | 1.04x |
| Victoria's Secret | 0.02% | 0.97x |
| Zumiez | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is boatquest.com.
| Website | Composition | Index |
| boatquest.com | 1.35% | 134.65x |
| galatiyachts.com | 1.34% | 122.45x |
| boats.com | 46.35% | 119.00x |
| powerandmotoryacht.com | 4.83% | 112.56x |
| thebassbarn.com | 1.05% | 109.38x |
| passagemaker.com | 3.49% | 108.38x |
| saltwatersportsman.com | 5.04% | 108.36x |
| sailnet.com | 3.89% | 107.56x |
| floridasportsman.com | 1.08% | 106.15x |
| boatcrazy.com | 3.36% | 105.82x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Sports - Golf, Hunting, Fishing.
| Content Affinity | Composition | Index |
| Sports - Golf, Hunting, Fishing | 0.14% | 41.71x |
| Fishing | 5.03% | 28.11x |
| Lighting & Power | 0.02% | 17.69x |
| Hunting | 4.17% | 14.09x |
| Power Tools | 1.02% | 13.70x |
| All-Terrain Vehicles | 8.29% | 13.61x |
| Trucking | 1.56% | 13.44x |
| Trucks | 0.04% | 13.34x |
| Shipping & Logistics | 0.14% | 12.69x |
| Scuba Diving | 0.06% | 12.05x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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