Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Sailing Enthusiasts.
| Interest | Composition | Index |
| Sailing Enthusiasts | 67.41% | 25.83x |
| Yachting Enthusiasts | 38.00% | 19.94x |
| Beach House Second Home Owners | 10.94% | 19.50x |
| Pontoon Boat Researchers | 57.18% | 19.14x |
| Xtreme Sports Fans | 28.19% | 10.94x |
| Commercial Vehicles Shoppers | 22.96% | 10.41x |
| Getting Off the Grid Travelers | 16.91% | 10.37x |
| Work Hard, Play Hard Travelers | 11.37% | 9.99x |
| Airstream Enthusiasts | 20.37% | 9.78x |
| Surfers | 19.14% | 9.77x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.95x |
| Chicos | 0.02% | 1.88x |
| Michael Kors | 0.01% | 1.55x |
| The Childrens Place | 0.01% | 1.52x |
| LOFT | 0.01% | 1.42x |
| Zumiez | 0.03% | 1.32x |
| Mens Wearhouse | 0.01% | 1.25x |
| Lululemon | 0.01% | 1.25x |
| Dressbarn | 0.01% | 1.16x |
| American Eagle Outfitters | 0.02% | 1.06x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is boatquest.com.
| Website | Composition | Index |
| boatquest.com | 1.16% | 137.02x |
| boats.com | 40.72% | 119.09x |
| boatcrazy.com | 1.72% | 115.37x |
| powerandmotoryacht.com | 4.40% | 113.06x |
| passagemaker.com | 2.86% | 111.36x |
| thebassbarn.com | 1.05% | 110.86x |
| sailnet.com | 3.27% | 110.28x |
| sailmagazine.com | 3.33% | 104.16x |
| cruisingworld.com | 3.80% | 103.64x |
| yachtingmagazine.com | 1.87% | 102.38x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Sports - Golf, Hunting, Fishing.
| Content Affinity | Composition | Index |
| Sports - Golf, Hunting, Fishing | 0.14% | 39.72x |
| Fishing | 3.89% | 23.47x |
| Trucks | 0.01% | 13.27x |
| Hunting | 3.18% | 13.04x |
| All-Terrain Vehicles | 6.15% | 12.60x |
| Trucking | 0.85% | 11.24x |
| Action Sports | 0.10% | 11.21x |
| Auto Tires & Parts Repair Researchers | 0.02% | 10.72x |
| Power Tools | 0.58% | 10.40x |
| Scuba Diving | 0.04% | 10.25x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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