Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 70.81% | 26.97x |
| Pontoon Boat Researchers | 48.77% | 21.84x |
| Sailing Enthusiasts | 39.68% | 16.38x |
| Outdoors Enthusiasts | 35.64% | 13.92x |
| Fishing Enthusiasts | 32.20% | 12.67x |
| Xtreme Sports Fans | 28.02% | 12.41x |
| Beach House Second Home Owners | 24.36% | 11.63x |
| Airstream Enthusiasts | 22.25% | 10.92x |
| Archery Enthusiasts | 23.05% | 10.79x |
| Model Aircraft and Rocket Hobbyists | 25.46% | 10.74x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.37x |
| Tommy Bahama | 0.05% | 1.34x |
| LL Bean | 0.01% | 1.21x |
| White House Black Market | 0.35% | 1.20x |
| Talbots | 0.06% | 1.20x |
| Jos A. Bank Clothiers | 0.34% | 1.17x |
| Johnston and Murphy | 0.38% | 1.13x |
| Chicos | 0.07% | 1.12x |
| Mens Wearhouse | 0.54% | 1.11x |
| Ralph Lauren | 0.02% | 1.09x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is edsmarinesuperstore.com.
| Website | Composition | Index |
| edsmarinesuperstore.com | 1.43% | 91.19x |
| seadek.com | 1.06% | 90.88x |
| boatzez.com | 1.26% | 90.49x |
| thefisherman.com | 1.40% | 83.64x |
| sailnet.com | 3.49% | 81.02x |
| iboats.com | 1.64% | 81.01x |
| lowrance.com | 3.45% | 80.34x |
| powerandmotoryacht.com | 4.93% | 80.12x |
| boatboss.com | 1.00% | 79.81x |
| boats.com | 43.91% | 79.37x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.05% | 34.46x |
| Fishing | 12.01% | 24.67x |
| Scuba Diving | 0.55% | 22.57x |
| Rural Living | 0.14% | 15.01x |
| Hunting | 7.94% | 14.52x |
| Handyman Tools | 0.03% | 13.83x |
| Texas Off-Roading | 0.14% | 12.97x |
| All-Terrain Vehicles | 12.83% | 12.89x |
| Home Improvement Contractor | 1.29% | 12.79x |
| Recreational Motor Sport Enthusiasts | 3.22% | 12.59x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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