Dstillery Audiences

BOATING & YACHTS

Audience Size: 1.2 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 89.45% 32.30x
Pontoon Boat Researchers 62.66% 20.96x
Sailing Enthusiasts 53.88% 20.83x
Beach House Second Home Owners 24.51% 14.27x
Xtreme Sports Fans 34.29% 12.41x
Outdoors Enthusiasts 35.66% 11.52x
Getting Off the Grid Travelers 27.77% 11.38x
RV Shoppers 31.31% 11.24x
Airstream Enthusiasts 28.56% 10.60x
Waterfront Vacationers 29.77% 10.59x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Maurices.

Location Composition Index
Maurices 0.01% 1.71x
Carhartt 0.06% 1.04x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is boats.com.

Website Composition Index
boats.com 53.31% 122.29x
galatiyachts.com 2.12% 119.60x
thefisherman.com 1.10% 116.85x
sailnet.com 3.88% 113.62x
cruisingworld.com 5.25% 113.34x
yachtingmagazine.com 2.47% 112.16x
westmarine.com 1.32% 111.61x
saltwatersportsman.com 7.23% 111.16x
passagemaker.com 3.91% 110.51x
powerandmotoryacht.com 7.43% 110.38x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Fishing.

Content Affinity Composition Index
Fishing 6.32% 29.53x
Sports - Golf, Hunting, Fishing 0.16% 28.81x
Auctions & Repossessions 0.15% 22.04x
Hunting 5.78% 16.34x
Yard Structures 0.22% 16.06x
Machines & Industrial Supplies 0.41% 15.72x
Garden Power Equipment 2.27% 15.05x
Trucks 0.50% 15.00x
Hobby Drones & Remote-Controlled Cars 0.13% 14.98x
Rural Living 0.03% 14.97x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male