Dstillery Audiences

BOATING & YACHTS

Audience Size: 1.1 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 89.33% 35.80x
Pontoon Boat Researchers 65.86% 22.58x
Sailing Enthusiasts 54.47% 22.07x
Beach House Second Home Owners 28.01% 17.64x
Xtreme Sports Fans 39.64% 15.10x
Getting Off the Grid Travelers 30.93% 14.41x
RV Shoppers 37.22% 13.89x
Outdoors Enthusiasts 38.10% 13.88x
Car Buyers 27.43% 13.30x
Airstream Enthusiasts 33.49% 12.97x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.77x
J. Crew 0.01% 1.65x
Jos A. Bank Clothiers 0.01% 1.34x
Carhartt 0.17% 1.20x
Mens Wearhouse 0.01% 1.14x
Express 0.02% 1.13x
Dressbarn 0.01% 1.13x
Zumiez 0.01% 0.97x
Journeys 0.02% 0.93x
Old Navy 0.02% 0.91x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is boats.com.

Website Composition Index
boats.com 53.77% 138.30x
galatiyachts.com 2.17% 134.42x
powerandmotoryacht.com 7.24% 132.47x
sailnet.com 3.85% 131.22x
thefisherman.com 1.81% 129.77x
passagemaker.com 4.03% 127.66x
cruisingworld.com 5.24% 126.71x
westmarine.com 2.72% 126.61x
saltwatersportsman.com 7.58% 125.65x
microskiff.com 1.76% 125.46x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.04% 36.11x
Fishing 7.43% 35.81x
Scuba Diving 0.05% 27.96x
Sports - Golf, Hunting, Fishing 0.18% 25.01x
Home Improvement Contractor 0.04% 23.17x
Auctions & Repossessions 0.28% 22.84x
Yard Structures 0.52% 20.44x
Hobby Drones & Remote-Controlled Cars 0.27% 20.39x
Machines & Industrial Supplies 0.78% 19.92x
Trucking 5.00% 18.91x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male