Dstillery Audiences

BOATING & YACHTS

Audience Size: 2.3 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 66.58% 35.61x
Pontoon Boat Researchers 47.53% 26.63x
Sailing Enthusiasts 36.50% 21.21x
Outdoors Enthusiasts 32.62% 17.42x
Fishing Enthusiasts 31.14% 15.43x
Beach House Second Home Owners 21.31% 14.25x
Xtreme Sports Fans 26.64% 14.12x
Model Aircraft and Rocket Hobbyists 23.60% 12.79x
RV Shoppers 24.60% 12.73x
Airstream Enthusiasts 21.06% 12.64x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Belk.

Location Composition Index
Belk 0.01% 1.58x
Ralph Lauren 0.02% 1.31x
Michael Kors 0.02% 1.30x
Chicos 0.06% 1.23x
Johnston and Murphy 0.12% 1.21x
REI 0.02% 1.21x
Columbia 0.02% 1.21x
Jos A. Bank Clothiers 0.31% 1.21x
White House Black Market 0.16% 1.21x
Bonobos 0.05% 1.19x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is edsmarinesuperstore.com.

Website Composition Index
edsmarinesuperstore.com 1.46% 125.60x
boatzez.com 1.36% 125.46x
seadek.com 1.22% 120.01x
sailnet.com 3.18% 114.91x
thefisherman.com 1.80% 113.90x
powerandmotoryacht.com 4.22% 111.47x
iboats.com 2.03% 111.02x
passagemaker.com 2.29% 110.81x
boats.com 40.03% 110.21x
sailfeed.com 1.01% 108.10x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.05% 39.11x
Scuba Diving 0.75% 30.07x
Fishing 12.15% 28.21x
Rural Living 0.16% 17.21x
Hunting 8.17% 16.11x
Handyman Tools 0.03% 14.92x
Texas Off-Roading 0.14% 14.75x
Home Improvement Contractor 1.55% 14.47x
All-Terrain Vehicles 11.28% 14.21x
Recreational Motor Sport Enthusiasts 3.28% 13.37x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male