Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 70.59% | 32.41x |
| Sailing Enthusiasts | 42.91% | 21.47x |
| Outdoors Enthusiasts | 39.91% | 16.59x |
| Fishing Enthusiasts | 36.16% | 15.65x |
| Beach House Second Home Owners | 25.79% | 14.40x |
| Xtreme Sports Fans | 31.21% | 13.47x |
| Power Tools Shoppers | 25.85% | 12.92x |
| RV Shoppers | 28.66% | 12.92x |
| Fishing Equipment Shoppers | 30.65% | 12.75x |
| Airstream Enthusiasts | 25.15% | 12.70x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.04% | 1.94x |
| Brooks Brothers | 0.05% | 1.45x |
| LL Bean | 0.01% | 1.45x |
| The North Face | 0.03% | 1.43x |
| Intermix | 0.01% | 1.42x |
| Columbia | 0.01% | 1.41x |
| Saint Laurent Paris | 0.01% | 1.37x |
| Charlotte Russe | 0.02% | 1.34x |
| Belk | 0.02% | 1.33x |
| Express Outlets | 0.00% | 1.31x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is boatzez.com.
| Website | Composition | Index |
| boatzez.com | 1.82% | 182.84x |
| yamaha-outboardsale.com | 1.08% | 181.11x |
| edsmarinesuperstore.com | 1.60% | 179.07x |
| boatshop24.com | 1.01% | 178.83x |
| seadek.com | 1.21% | 173.62x |
| sailnet.com | 3.46% | 167.14x |
| evinrude.com | 1.15% | 167.09x |
| boats.com | 32.14% | 165.57x |
| iboats.com | 3.46% | 165.47x |
| skipperbuds.com | 1.42% | 164.66x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.08% | 50.25x |
| Scuba Diving | 0.94% | 44.71x |
| Fishing | 14.43% | 34.24x |
| Rural Living | 0.25% | 21.51x |
| Home Improvement Contractor | 2.64% | 18.65x |
| Texas Off-Roading | 0.17% | 18.23x |
| Handyman Tools | 0.04% | 18.16x |
| Hunting | 10.44% | 18.03x |
| All-Terrain Vehicles | 10.26% | 17.29x |
| Recreational Motor Sport Enthusiasts | 3.98% | 16.39x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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