Dstillery Audiences

BOATING & YACHTS

Audience Size: 1.9 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 70.59% 32.41x
Sailing Enthusiasts 42.91% 21.47x
Outdoors Enthusiasts 39.91% 16.59x
Fishing Enthusiasts 36.16% 15.65x
Beach House Second Home Owners 25.79% 14.40x
Xtreme Sports Fans 31.21% 13.47x
Power Tools Shoppers 25.85% 12.92x
RV Shoppers 28.66% 12.92x
Fishing Equipment Shoppers 30.65% 12.75x
Airstream Enthusiasts 25.15% 12.70x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.04% 1.94x
Brooks Brothers 0.05% 1.45x
LL Bean 0.01% 1.45x
The North Face 0.03% 1.43x
Intermix 0.01% 1.42x
Columbia 0.01% 1.41x
Saint Laurent Paris 0.01% 1.37x
Charlotte Russe 0.02% 1.34x
Belk 0.02% 1.33x
Express Outlets 0.00% 1.31x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is boatzez.com.

Website Composition Index
boatzez.com 1.82% 182.84x
yamaha-outboardsale.com 1.08% 181.11x
edsmarinesuperstore.com 1.60% 179.07x
boatshop24.com 1.01% 178.83x
seadek.com 1.21% 173.62x
sailnet.com 3.46% 167.14x
evinrude.com 1.15% 167.09x
boats.com 32.14% 165.57x
iboats.com 3.46% 165.47x
skipperbuds.com 1.42% 164.66x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.08% 50.25x
Scuba Diving 0.94% 44.71x
Fishing 14.43% 34.24x
Rural Living 0.25% 21.51x
Home Improvement Contractor 2.64% 18.65x
Texas Off-Roading 0.17% 18.23x
Handyman Tools 0.04% 18.16x
Hunting 10.44% 18.03x
All-Terrain Vehicles 10.26% 17.29x
Recreational Motor Sport Enthusiasts 3.98% 16.39x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male