Dstillery Audiences

BOATING & YACHTS

Audience Size: 1.8 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 88.14% 29.96x
Pontoon Boat Researchers 60.75% 19.37x
Sailing Enthusiasts 52.54% 18.51x
Beach House Second Home Owners 20.37% 11.99x
Xtreme Sports Fans 30.36% 10.77x
Outdoors Enthusiasts 31.33% 10.08x
Getting Off the Grid Travelers 23.71% 9.84x
Waterfront Vacationers 27.03% 9.52x
RV Shoppers 27.55% 9.40x
Archery Enthusiasts 22.59% 8.87x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Talbots.

Location Composition Index
Talbots 0.02% 1.71x
Hollister 0.02% 1.41x
White House Black Market 0.02% 1.15x
Eddie Bauer 0.01% 1.14x
Lane Bryant 0.02% 1.08x
Victoria's Secret 0.04% 1.08x
Michael Kors 0.01% 1.07x
Banana Republic 0.02% 1.06x
Carhartt 0.24% 1.06x
Maurices 0.04% 1.02x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is boats.com.

Website Composition Index
boats.com 52.81% 85.75x
galatiyachts.com 2.03% 85.74x
powerandmotoryacht.com 6.27% 82.72x
passagemaker.com 3.52% 81.26x
sailnet.com 3.99% 81.04x
microskiff.com 1.42% 80.81x
yachtingmagazine.com 2.30% 78.83x
cruisingworld.com 4.62% 78.50x
floridasportsman.com 1.83% 78.30x
sailmagazine.com 5.20% 77.83x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.12% 24.40x
Fishing 5.47% 24.22x
Auctions & Repossessions 0.07% 15.99x
Hunting 4.51% 14.28x
Canadian Construction & Renovation Research Cluster 0.02% 12.32x
Yard Structures 0.09% 12.00x
All-Terrain Vehicles 9.95% 11.95x
Trucks 0.26% 11.90x
Assorted Topics (Power Trains, Drones, Web Design) 0.32% 11.90x
Trucking 3.13% 11.74x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male