Dstillery Audiences

BOATING & YACHTS

Audience Size: 1.6 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 82.80% 27.92x
Pontoon Boat Researchers 63.26% 22.09x
Sailing Enthusiasts 53.14% 17.59x
Outdoors Enthusiasts 47.02% 15.35x
Xtreme Sports Fans 43.06% 14.42x
Beach House Second Home Owners 35.37% 14.29x
RV Shoppers 40.14% 13.81x
Getting Off the Grid Travelers 37.59% 13.66x
Fishing Enthusiasts 40.71% 13.15x
Airstream Enthusiasts 36.60% 13.00x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Belk.

Location Composition Index
Belk 0.02% 1.45x
Carhartt 0.40% 1.36x
Patagonia 0.01% 1.35x
Dressbarn 0.04% 1.33x
Talbots 0.03% 1.19x
Mens Wearhouse 0.07% 1.14x
Ralph Lauren 0.01% 1.06x
Brooks Brothers 0.03% 1.01x
White House Black Market 0.06% 0.98x
Gymboree 0.05% 0.98x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is boatzez.com.

Website Composition Index
boatzez.com 1.35% 141.85x
edsmarinesuperstore.com 1.42% 139.67x
lowrance.com 2.45% 128.32x
iboats.com 1.05% 126.71x
boatboss.com 1.08% 126.55x
saltwatersportsman.com 4.44% 126.48x
onlyinboards.com 2.37% 126.29x
perfprotech.com 5.00% 125.62x
cruisingworld.com 2.54% 124.55x
yachtingmagazine.com 1.08% 124.16x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.05% 48.88x
Fishing 12.89% 34.64x
Scuba Diving 0.47% 31.81x
Rural Living 0.13% 22.63x
Texas Off-Roading 0.15% 20.04x
Home Improvement Contractor 0.84% 19.42x
Recreational Motor Sport Enthusiasts 3.46% 18.47x
Trucking 10.19% 18.09x
Handyman Tools 0.02% 17.03x
Consumer Rewards 0.19% 17.02x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male