Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 88.14% | 29.96x |
| Pontoon Boat Researchers | 60.75% | 19.37x |
| Sailing Enthusiasts | 52.54% | 18.51x |
| Beach House Second Home Owners | 20.37% | 11.99x |
| Xtreme Sports Fans | 30.36% | 10.77x |
| Outdoors Enthusiasts | 31.33% | 10.08x |
| Getting Off the Grid Travelers | 23.71% | 9.84x |
| Waterfront Vacationers | 27.03% | 9.52x |
| RV Shoppers | 27.55% | 9.40x |
| Archery Enthusiasts | 22.59% | 8.87x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Curious about what else the Boating & Yachts audience is interested in?
Sign Up
APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.02% | 1.71x |
| Hollister | 0.02% | 1.41x |
| White House Black Market | 0.02% | 1.15x |
| Eddie Bauer | 0.01% | 1.14x |
| Lane Bryant | 0.02% | 1.08x |
| Victoria's Secret | 0.04% | 1.08x |
| Michael Kors | 0.01% | 1.07x |
| Banana Republic | 0.02% | 1.06x |
| Carhartt | 0.24% | 1.06x |
| Maurices | 0.04% | 1.02x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Want to find more of the Boating & Yachts audience in the real world?
Sign Up
WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is boats.com.
| Website | Composition | Index |
| boats.com | 52.81% | 85.75x |
| galatiyachts.com | 2.03% | 85.74x |
| powerandmotoryacht.com | 6.27% | 82.72x |
| passagemaker.com | 3.52% | 81.26x |
| sailnet.com | 3.99% | 81.04x |
| microskiff.com | 1.42% | 80.81x |
| yachtingmagazine.com | 2.30% | 78.83x |
| cruisingworld.com | 4.62% | 78.50x |
| floridasportsman.com | 1.83% | 78.30x |
| sailmagazine.com | 5.20% | 77.83x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Want to see more of the websites the Boating & Yachts audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Sports - Golf, Hunting, Fishing.
| Content Affinity | Composition | Index |
| Sports - Golf, Hunting, Fishing | 0.12% | 24.40x |
| Fishing | 5.47% | 24.22x |
| Auctions & Repossessions | 0.07% | 15.99x |
| Hunting | 4.51% | 14.28x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 12.32x |
| Yard Structures | 0.09% | 12.00x |
| All-Terrain Vehicles | 9.95% | 11.95x |
| Trucks | 0.26% | 11.90x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.32% | 11.90x |
| Trucking | 3.13% | 11.74x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Want to see more of the Content Affinities the Boating & Yachts audience visits?
Sign Up
DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Boating & Yachts audience?
Sign Up