Dstillery Audiences

BOATING & YACHTS

Audience Size: 2.1 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 68.82% 31.36x
Sailing Enthusiasts 42.09% 20.85x
Outdoors Enthusiasts 37.56% 15.90x
Fishing Enthusiasts 34.77% 15.04x
Beach House Second Home Owners 24.43% 13.73x
Xtreme Sports Fans 28.40% 12.80x
RV Shoppers 25.87% 12.05x
Quads and ATV Enthusiasts 27.98% 11.68x
Truck Shoppers 25.60% 11.59x
Power Tools Shoppers 24.21% 11.41x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.64x
Tommy Bahama 0.04% 1.53x
Express Outlets 0.00% 1.41x
Columbia 0.01% 1.38x
J. Crew 0.04% 1.26x
Talbots 0.05% 1.23x
Belk 0.02% 1.20x
Ralph Lauren 0.01% 1.15x
Brooks Brothers 0.04% 1.15x
Carhartt 0.23% 1.12x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is denisonyachtsales.com.

Website Composition Index
denisonyachtsales.com 0.51% 179.37x
oceanlist.com 0.44% 177.43x
simrad-yachting.com 0.90% 171.11x
simyamaha.com 0.76% 170.44x
fishfinders.info 0.70% 169.68x
yamahaoutboards.com 0.86% 169.45x
edsmarinesuperstore.com 1.54% 165.39x
yamaha-outboardsale.com 1.22% 165.21x
boatzez.com 1.94% 164.41x
boatshop24.com 1.00% 163.36x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 1.12% 38.21x
Fishing 14.54% 30.46x
Rural Living 0.25% 18.43x
Texas Off-Roading 0.17% 16.51x
Home Improvement Contractor 2.87% 15.90x
All-Terrain Vehicles 9.34% 15.84x
Handyman Tools 0.05% 15.49x
Hunting 10.25% 15.26x
Recreational Motor Sport Enthusiasts 3.96% 14.78x
Trucking 10.53% 14.34x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age and income brackets.
Age
35-44
Income
$50,000-$74,999