Dstillery Audiences

BOATING & YACHTS

Audience Size: 2.1 Million Devices

Explore the Boating & Yachts Audience

Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Boating & Yachts audience.

Dstillery Crafted Audiences

INTERESTS

The Boating & Yachts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 79.44% 27.60x
Pontoon Boat Researchers 60.53% 20.96x
Sailing Enthusiasts 47.46% 17.65x
Outdoors Enthusiasts 44.42% 14.33x
Xtreme Sports Fans 37.38% 13.40x
Beach House Second Home Owners 31.18% 13.13x
Fishing Enthusiasts 38.12% 12.75x
RV Shoppers 35.81% 12.05x
Airstream Enthusiasts 31.76% 11.89x
Power Tools Shoppers 30.34% 11.52x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boating & Yachts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boating & Yachts audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.04x
White House Black Market 0.43% 1.30x
Jos A. Bank Clothiers 0.32% 1.25x
Ralph Lauren 0.01% 1.23x
Johnston and Murphy 0.59% 1.18x
Mens Wearhouse 0.49% 1.16x
Belk 0.01% 1.10x
Patagonia 0.01% 1.08x
Talbots 0.04% 1.06x
Tommy Bahama 0.03% 1.02x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Boating & Yachts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Boating & Yachts audience is boatzez.com.

Website Composition Index
boatzez.com 1.27% 124.10x
edsmarinesuperstore.com 1.43% 123.48x
thefisherman.com 1.26% 114.10x
lowrance.com 2.91% 112.42x
iboats.com 1.42% 111.83x
sailnet.com 3.57% 109.12x
boatboss.com 1.04% 108.73x
saltwatersportsman.com 5.50% 108.15x
perfprotech.com 5.30% 108.02x
boats.com 44.67% 107.88x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.05% 41.33x
Fishing 12.07% 30.31x
Scuba Diving 0.52% 25.17x
Rural Living 0.13% 18.54x
Handyman Tools 0.03% 16.69x
Texas Off-Roading 0.14% 16.66x
Home Improvement Contractor 1.07% 16.43x
Hunting 8.62% 16.26x
Recreational Motor Sport Enthusiasts 3.19% 16.26x
Trucking 9.39% 15.61x
Composition Percentage: The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male