
Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Boating & Yachts audience.

INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
Interest | Composition | Index |
Yachting Enthusiasts | 89.33% | 35.80x |
Pontoon Boat Researchers | 65.86% | 22.58x |
Sailing Enthusiasts | 54.47% | 22.07x |
Beach House Second Home Owners | 28.01% | 17.64x |
Xtreme Sports Fans | 39.64% | 15.10x |
Getting Off the Grid Travelers | 30.93% | 14.41x |
RV Shoppers | 37.22% | 13.89x |
Outdoors Enthusiasts | 38.10% | 13.88x |
Car Buyers | 27.43% | 13.30x |
Airstream Enthusiasts | 33.49% | 12.97x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Banana Republic.
Location | Composition | Index |
Banana Republic | 0.02% | 1.77x |
J. Crew | 0.01% | 1.65x |
Jos A. Bank Clothiers | 0.01% | 1.34x |
Carhartt | 0.17% | 1.20x |
Mens Wearhouse | 0.01% | 1.14x |
Express | 0.02% | 1.13x |
Dressbarn | 0.01% | 1.13x |
Zumiez | 0.01% | 0.97x |
Journeys | 0.02% | 0.93x |
Old Navy | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is boats.com.
Website | Composition | Index |
boats.com | 53.77% | 138.30x |
galatiyachts.com | 2.17% | 134.42x |
powerandmotoryacht.com | 7.24% | 132.47x |
sailnet.com | 3.85% | 131.22x |
thefisherman.com | 1.81% | 129.77x |
passagemaker.com | 4.03% | 127.66x |
cruisingworld.com | 5.24% | 126.71x |
westmarine.com | 2.72% | 126.61x |
saltwatersportsman.com | 7.58% | 125.65x |
microskiff.com | 1.76% | 125.46x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Texas Off-Roading.
Content Affinity | Composition | Index |
Texas Off-Roading | 0.04% | 36.11x |
Fishing | 7.43% | 35.81x |
Scuba Diving | 0.05% | 27.96x |
Sports - Golf, Hunting, Fishing | 0.18% | 25.01x |
Home Improvement Contractor | 0.04% | 23.17x |
Auctions & Repossessions | 0.28% | 22.84x |
Yard Structures | 0.52% | 20.44x |
Hobby Drones & Remote-Controlled Cars | 0.27% | 20.39x |
Machines & Industrial Supplies | 0.78% | 19.92x |
Trucking | 5.00% | 18.91x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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