Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 79.44% | 27.60x |
| Pontoon Boat Researchers | 60.53% | 20.96x |
| Sailing Enthusiasts | 47.46% | 17.65x |
| Outdoors Enthusiasts | 44.42% | 14.33x |
| Xtreme Sports Fans | 37.38% | 13.40x |
| Beach House Second Home Owners | 31.18% | 13.13x |
| Fishing Enthusiasts | 38.12% | 12.75x |
| RV Shoppers | 35.81% | 12.05x |
| Airstream Enthusiasts | 31.76% | 11.89x |
| Power Tools Shoppers | 30.34% | 11.52x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 2.04x |
| White House Black Market | 0.43% | 1.30x |
| Jos A. Bank Clothiers | 0.32% | 1.25x |
| Ralph Lauren | 0.01% | 1.23x |
| Johnston and Murphy | 0.59% | 1.18x |
| Mens Wearhouse | 0.49% | 1.16x |
| Belk | 0.01% | 1.10x |
| Patagonia | 0.01% | 1.08x |
| Talbots | 0.04% | 1.06x |
| Tommy Bahama | 0.03% | 1.02x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is boatzez.com.
| Website | Composition | Index |
| boatzez.com | 1.27% | 124.10x |
| edsmarinesuperstore.com | 1.43% | 123.48x |
| thefisherman.com | 1.26% | 114.10x |
| lowrance.com | 2.91% | 112.42x |
| iboats.com | 1.42% | 111.83x |
| sailnet.com | 3.57% | 109.12x |
| boatboss.com | 1.04% | 108.73x |
| saltwatersportsman.com | 5.50% | 108.15x |
| perfprotech.com | 5.30% | 108.02x |
| boats.com | 44.67% | 107.88x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.05% | 41.33x |
| Fishing | 12.07% | 30.31x |
| Scuba Diving | 0.52% | 25.17x |
| Rural Living | 0.13% | 18.54x |
| Handyman Tools | 0.03% | 16.69x |
| Texas Off-Roading | 0.14% | 16.66x |
| Home Improvement Contractor | 1.07% | 16.43x |
| Hunting | 8.62% | 16.26x |
| Recreational Motor Sport Enthusiasts | 3.19% | 16.26x |
| Trucking | 9.39% | 15.61x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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