Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 66.58% | 35.61x |
| Pontoon Boat Researchers | 47.53% | 26.63x |
| Sailing Enthusiasts | 36.50% | 21.21x |
| Outdoors Enthusiasts | 32.62% | 17.42x |
| Fishing Enthusiasts | 31.14% | 15.43x |
| Beach House Second Home Owners | 21.31% | 14.25x |
| Xtreme Sports Fans | 26.64% | 14.12x |
| Model Aircraft and Rocket Hobbyists | 23.60% | 12.79x |
| RV Shoppers | 24.60% | 12.73x |
| Airstream Enthusiasts | 21.06% | 12.64x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.58x |
| Ralph Lauren | 0.02% | 1.31x |
| Michael Kors | 0.02% | 1.30x |
| Chicos | 0.06% | 1.23x |
| Johnston and Murphy | 0.12% | 1.21x |
| REI | 0.02% | 1.21x |
| Columbia | 0.02% | 1.21x |
| Jos A. Bank Clothiers | 0.31% | 1.21x |
| White House Black Market | 0.16% | 1.21x |
| Bonobos | 0.05% | 1.19x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is edsmarinesuperstore.com.
| Website | Composition | Index |
| edsmarinesuperstore.com | 1.46% | 125.60x |
| boatzez.com | 1.36% | 125.46x |
| seadek.com | 1.22% | 120.01x |
| sailnet.com | 3.18% | 114.91x |
| thefisherman.com | 1.80% | 113.90x |
| powerandmotoryacht.com | 4.22% | 111.47x |
| iboats.com | 2.03% | 111.02x |
| passagemaker.com | 2.29% | 110.81x |
| boats.com | 40.03% | 110.21x |
| sailfeed.com | 1.01% | 108.10x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.05% | 39.11x |
| Scuba Diving | 0.75% | 30.07x |
| Fishing | 12.15% | 28.21x |
| Rural Living | 0.16% | 17.21x |
| Hunting | 8.17% | 16.11x |
| Handyman Tools | 0.03% | 14.92x |
| Texas Off-Roading | 0.14% | 14.75x |
| Home Improvement Contractor | 1.55% | 14.47x |
| All-Terrain Vehicles | 11.28% | 14.21x |
| Recreational Motor Sport Enthusiasts | 3.28% | 13.37x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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