Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 82.80% | 27.92x |
| Pontoon Boat Researchers | 63.26% | 22.09x |
| Sailing Enthusiasts | 53.14% | 17.59x |
| Outdoors Enthusiasts | 47.02% | 15.35x |
| Xtreme Sports Fans | 43.06% | 14.42x |
| Beach House Second Home Owners | 35.37% | 14.29x |
| RV Shoppers | 40.14% | 13.81x |
| Getting Off the Grid Travelers | 37.59% | 13.66x |
| Fishing Enthusiasts | 40.71% | 13.15x |
| Airstream Enthusiasts | 36.60% | 13.00x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.45x |
| Carhartt | 0.40% | 1.36x |
| Patagonia | 0.01% | 1.35x |
| Dressbarn | 0.04% | 1.33x |
| Talbots | 0.03% | 1.19x |
| Mens Wearhouse | 0.07% | 1.14x |
| Ralph Lauren | 0.01% | 1.06x |
| Brooks Brothers | 0.03% | 1.01x |
| White House Black Market | 0.06% | 0.98x |
| Gymboree | 0.05% | 0.98x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is boatzez.com.
| Website | Composition | Index |
| boatzez.com | 1.35% | 141.85x |
| edsmarinesuperstore.com | 1.42% | 139.67x |
| lowrance.com | 2.45% | 128.32x |
| iboats.com | 1.05% | 126.71x |
| boatboss.com | 1.08% | 126.55x |
| saltwatersportsman.com | 4.44% | 126.48x |
| onlyinboards.com | 2.37% | 126.29x |
| perfprotech.com | 5.00% | 125.62x |
| cruisingworld.com | 2.54% | 124.55x |
| yachtingmagazine.com | 1.08% | 124.16x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.05% | 48.88x |
| Fishing | 12.89% | 34.64x |
| Scuba Diving | 0.47% | 31.81x |
| Rural Living | 0.13% | 22.63x |
| Texas Off-Roading | 0.15% | 20.04x |
| Home Improvement Contractor | 0.84% | 19.42x |
| Recreational Motor Sport Enthusiasts | 3.46% | 18.47x |
| Trucking | 10.19% | 18.09x |
| Handyman Tools | 0.02% | 17.03x |
| Consumer Rewards | 0.19% | 17.02x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
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DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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