Explore the Boating & Yachts Audience
Below you'll find more information about the Boating & Yachts audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Boating & Yachts audience.
INTERESTS
The Boating & Yachts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boating & Yachts audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 89.33% | 35.80x |
| Pontoon Boat Researchers | 65.86% | 22.58x |
| Sailing Enthusiasts | 54.47% | 22.07x |
| Beach House Second Home Owners | 28.01% | 17.64x |
| Xtreme Sports Fans | 39.64% | 15.10x |
| Getting Off the Grid Travelers | 30.93% | 14.41x |
| RV Shoppers | 37.22% | 13.89x |
| Outdoors Enthusiasts | 38.10% | 13.88x |
| Car Buyers | 27.43% | 13.30x |
| Airstream Enthusiasts | 33.49% | 12.97x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Interest attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Curious about what else the Boating & Yachts audience is interested in?
Sign Up
APPAREL RETAILERS
The Boating & Yachts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boating & Yachts audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.02% | 1.77x |
| J. Crew | 0.01% | 1.65x |
| Jos A. Bank Clothiers | 0.01% | 1.34x |
| Carhartt | 0.17% | 1.20x |
| Mens Wearhouse | 0.01% | 1.14x |
| Express | 0.02% | 1.13x |
| Dressbarn | 0.01% | 1.13x |
| Zumiez | 0.01% | 0.97x |
| Journeys | 0.02% | 0.93x |
| Old Navy | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Location attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Want to find more of the Boating & Yachts audience in the real world?
Sign Up
WEBSITES
The Boating & Yachts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Boating & Yachts audience is boats.com.
| Website | Composition | Index |
| boats.com | 53.77% | 138.30x |
| galatiyachts.com | 2.17% | 134.42x |
| powerandmotoryacht.com | 7.24% | 132.47x |
| sailnet.com | 3.85% | 131.22x |
| thefisherman.com | 1.81% | 129.77x |
| passagemaker.com | 4.03% | 127.66x |
| cruisingworld.com | 5.24% | 126.71x |
| westmarine.com | 2.72% | 126.61x |
| saltwatersportsman.com | 7.58% | 125.65x |
| microskiff.com | 1.76% | 125.46x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Web attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Want to see more of the websites the Boating & Yachts audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boating & Yachts audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.04% | 36.11x |
| Fishing | 7.43% | 35.81x |
| Scuba Diving | 0.05% | 27.96x |
| Sports - Golf, Hunting, Fishing | 0.18% | 25.01x |
| Home Improvement Contractor | 0.04% | 23.17x |
| Auctions & Repossessions | 0.28% | 22.84x |
| Yard Structures | 0.52% | 20.44x |
| Hobby Drones & Remote-Controlled Cars | 0.27% | 20.39x |
| Machines & Industrial Supplies | 0.78% | 19.92x |
| Trucking | 5.00% | 18.91x |
Composition Percentage:
The overlap percentage between the Boating & Yachts audience and the Content Affinity attribute.
Index: A comparison of the Boating & Yachts audience to the internet population.
Want to see more of the Content Affinities the Boating & Yachts audience visits?
Sign Up
DEMOGRAPHICS
The Boating & Yachts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Boating & Yachts audience?
Sign Up